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Guide to the J. Walter Thompson Company. Small Accessions, 1895-2006

Abstract

Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.

Collection spans the years 1895-2006 and includes research reports, policy manuals, correspondence, writings and presentations and other materials documenting JWT's history and operations. It is an artificial collection that gathers a large number of small accessions and loose materials discovered during periodic cleanup and inventory of archival stacks and office spaces. Also included are some videocassettes and audio tapes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing history.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Small Accessions, 1895-2006
Language of Material
English
Extent
14.8 Linear Feet, 10,000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Collection spans the years 1895-2006 and includes research reports, policy manuals, correspondence, writings and presentations and other materials documenting JWT's history and operations. It is an artificial collection that gathers a large number of small accessions and loose materials discovered during periodic cleanup and inventory of archival stacks and office spaces.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

The One Hour Lux Video Theatre, 1953
Box 1
Memos on JWT Advertising, 1955-1961
Box 1
Creative Board Meeting Minutes, 1977-1979
Box 1
The Creative Library (Records documenting development), 1978 and undated
Box 1
Norman H. Strouse (Book written upon his retirement), 1969
Box 1
John B. Watson correspondence, 1920-1960
Box 1
New Business Presentations, 1980s
Box 1
Lux Radio Theatre as Broadcast Scripts, 1934-1955
Box 1
A Report on the JWT Training Program (Tom DeMint), 1979
Box 1
Policy (Paul A. Albright), 1956
Box 1
Various JWT documents, speeches, misc., etc., 1947-1961
Box 2
JWT Artists--Samuel Yellin, James G. Tyler, Glen Michaels, Bruno Lucchesi, 1970s
Box 2
James W. Young Correspondence with Carl Byoir, 1918-1921
Box 2
Sam Meek, 1944-1946
Box 2
Richard Lippold Sculpture Construction, 1958-1963
Box 2
Communispond, 1971-1972
Box 2
Communications, 1975-1976
Box 2
Economic Report (Al Stridsberg), 1974
Box 2
Lord, Geller, Federico, undated
Box 2
Going Public Data, 1969
Box 3
DeWitt Wallace Correspondence, 1975 Oct.
Box 3
Financial Report: JWT Affiliated Companies, 1973 Nov.
Box 3
Milan Manager's Meeting, 1965
Box 3
Christmas Bonus Book, 1938-1969
Box 3
Directors, JWT Co., 1962-1968
Box 3
Pan Am Brochure, 1956
Box 3
Billings, 1918-1963
Box 3
Colin Dawkins File, 1968
Box 3
International Facts Book, 1970
Box 3
Master Advertising Plan for JWT in South Africa in 1974, 1974
Box 3
Norman Strouse File--Talk to students at McKinley Jr. High School (December 5, 1968); their thank-you letters; Fragments about Mr. Resor, 1968
Box 3
Fact Book: New York Office, circa 1980
Box 4
Chicago Office Plan and North America Assessment, 1979-1980
Box 4
Detroit Division: Operation Planning Review, 1979 Oct.
Box 4
1981 Operation Planning Review, 1981
Box 4
The Corporate Goal: 1980 Corporate Priorities and Objectives, 1980
Box 4
Corporate Objectives, 1981
Box 4
Management Development Presentation, 1979 June
Box 4
Shamplete (T-plan) Workshop Presentation, 1979
Box 4
T-Plan London, 1974
Box 4
JWT Fellowship for School of Advanced International Studies, 1976
Box 4
Operating Policies, 1981 Jan.
Box 4
Batch Walsh Treasurer's Office-- Includes balance sheets, exec committee agenda and resolutions, 1961-1965 and undated
(2 folders)
Box 5
Memos to Stockholders, 1966-1967
Box 5
International T-Plan Data (Roy Glah), 1970
(2 folders)
Box 5
Christmas Party, 1978
Box 5
Lord, Geller, Federico, Inc. (Includes Lansdowne), circa 1981
Box 5
Teledyne Water Pik and The Target Plan, circa 1980
Box 5
Report on Organization Charting Project as a Prelude to Organization Structure Analysis, 1975
Box 5
Appendices - Mr. Fickinger, 1977
Box 5
Wayne Fickinger: Chronological Files, 1980 Sept.-Dec.
Box 5
Wayne Fickinger Correspondence, circa 1980-1981
Box 5
Case Histories (Roy Glah), 1977 and undated
(6 folders)
Box 6
JWT Profit Planning Guide, 1970
Box 6
Affirmative Action Plans, various offices, 1977-1979
(5 folders)
Box 7
Your Show of Shows, 1976
Box 7
Succession History, 1977-1983
Box 7
Manager's Meeting III: People Management, 1970
Box 7
New Business Seminar, 1975
(3 folders)
Box 8
Summary of 1976 Research and Development Activities, 1976
(4 folders)
Box 8
Wayne Fickinger Speeches (collected by Roy Glah), 1980-1981
Box 9
Multinational New Business Targets; What is the proper philosophy for the use of Research and the Agency's role in providing it?, 1981
Box 9
"A Bit of Old New England in a New York Office Building", 1923
Box 9
Shirley Woodell Correspondence, 1984
Box 9
Data Record, circa 1960
Box 9
Office Christmas Cards, undated
Box 9
Press Releases/Fact Sheets: JWT Central America and South America, 1969-1975
Box 9
Advertisement Picture Negatives, undated
Box 9
Corporate Goals, Priorities, and Objectives, 1983
Box 9
Corporate Goals, Priorities, and Objectives, 1985
Box 9
LGFE Highlights, 1983
Box 9
JWT Mission Statement, 1984?
Box 9
JWT Revenue and Growth Objectives, 1984
Box 9
Inside JWT at the John Hancock Center, 1969
Box 9
Advertising and Marketing Intelligence, 1979-1980
Box 9
Tom Sutton 30th Anniversary; Board Meeting Brazil; Letter to Don Johnson from John Sharman, 1979 and 1983
Box 9
Multinational Target Accounts: Board of Director's Meeting, 1980
Box 9
Operating Reviews: Asia Pacific, 1981
Box 9
Account Management; T-Plan, 1982 and undated
Box 10
"Marketing Plan" for Recruitment, 1979
Box 10
Program of Activities - Latin American Managers Meeting, 1981 Sept.
Box 10
Corporate Objectives, 1976-1980
Box 10
Counihan Memo re: Acquisition Plans for JWT, 1981
Box 10
JWT Formal Reporting Requirements, 1982
Box 10
Memos and lists re: election of officers, 1951-1978
Box 10
T-plans (London, Chicago), 1974, 1976
Box 10
T-plan History (New York, Latin America, London), 1972-1973
Box 10
T-plan Chicago, 1977
Box 10
T-plan Documents (London, New York, Chicago, Canada), circa 1976
Box 11
The Plan, 1985-1986
Box 11
Manual, circa 1985
Box 11
Client Retention and Conflict, 1985-1986
Box 11
JWT Competitive Framework: Where are we now? Situation Analysis, 1980
Box 11
JWT Domestic Communications Guidelines, 1979
Box 11
Market Force Proposal Volume I and II, circa 1980
(2 folders)
Box 11
Review of Compensation and Benefits for Executives and other Exempt Employees, 1979 Nov.
(2 folders)
Box 12
Art Project, 1970-1986
(2 folders)
Box 12
Detroit: Employee Anniversary Recognition, 1987
Box 12
Accounts and Client Lists, 1983-1988
Box 13
Added Value Tax, 1971
Box 13
JWT Advertisement Booklet, undated
Box 13
JWT Advertising Collection - Autos - Booklet, circa 1950s-1960s
Box 13
Anniversary Program for JWT Chicago, undated
Box 13
1978 Annual Meeting, 1979
Box 13
Canter, Achenbaum, Heekin Inc. compensation study, undated
Box 13
JWT Chicago and Direct Response Advertising, 1981
Box 13
Christmas, 1956-1993
Box 13
Christmas cards, undated
Box 13
JWT Company Fund Incorporated: Minute Book, 1953-1962
Box 13
JWT Corporate Art Program Analysis, 1971
Box 13
JWT Corporate Policy, circa 1995-2001
Box 13
John Devine Interfiles, 1954
Box 14
JWT Directors Handbook, 1979
Box 14
Directors, Officers, and Partners, 1969-1995
Box 14
Display Write 3: Volume 1 and 2, undated
Box 14
Eine neue Methode zur Sterilisierung von Säuglingsflaschen (JWT Frankfurt)--Milton antiseptic, by Christina M. Cousins, undated
Box 14
Ford Advertisements, 1979, 1985-1986
Box 15
Former Directors, 1996
Box 15
JWT Frankfurt Office Accounts, 1964, 1970, 1990
Box 15
Press releases and clippings, 1985-2001
Box 15
JWT Group Mission Statement, 1983-1984
Box 15
JWT History, 1916-1966 and undated
Box 15
House Ads, 1980s
Box 15
JWT Information for Ellen Gartrell, 1994-1996
Box 15
JWT International Documents, 1973-1975, 1979
Box 15
JWT Internationals--Europe/Africa/Mideast and Latin America Briefing, 1976
Box 15
Interview with Ralph Rydholm, 1997
Box 15
Don Johnson files, Operations Committee meeting, 1985
Box 15
JWT Management Development Center - JWT Instructor Guide Year III, undated
(3 folders)
Box 15
JWT Management Effectiveness Series III Participant, 1986
(2 folders)
Box 16
JWT Management Effectiveness Series III Year 1, 1986
(3 folders)
Box 16
Binder: JWT III Management Effectiveness Series Year 2, 1986
(3 folders)
Box 16
JWT - Memoranda to Interfile, 1959-1983
Box 16
Microfilm JWT Advertisements (printouts), 1900s-1950s
Box 17
Multinational Client Status Report, 1997 Mar.
Box 17
Binder: Phil Mygatt, Creative Department, 1964-1971
(2 folders)
Box 17
New Business Memos and Press Releases, 1994-1999
Box 17
JWT New Product Development Capabilities, 1974 Jan.
Box 17
JWT Nonpublished Material - 1994 - Memo from Nancy Fitzpatrick, 1994
Box 17
JWT Office Anniversaries--New York and Chicago Offices, 1941-1989
Box 17
Office Reconstruction Organisation Committee Report, 1962 May
Box 17
PC-File III: Database Program (Jim Button), 1985
Box 17
JWT Press Releases, etc., Spring 2000
Box 17
1986 Purchase Influence Study, 1986
Box 17
JWT Records , 1960
Box 17
JWT Records - Chicago Library, 1963
Box 17
JWT Records - Misc., 1983-2001
Box 17
A Report to JWT Management: An Evaluation and Recommendations on the Future Role of the Office Services Function, 1972 Apr.
Box 17
JWT: Reputation and Reality, 1978 Apr.
Box 17
Second Quarter Communications Review, 1982
Box 18
Selection of JWT Line Officers in the U.S., circa 1978-1979
Box 18
Service Anniversary Recognition Reception, 2000 Mar. 6
Box 18
Service Completion and Birthday Lists, 1979
Box 18
Staff Meeting Minutes, undated
Box 18
JWT Stockholder's Meeting, 1973
Box 18
Albert Stridsberg, 1969
(2 folders)
Box 18
TGI and Simmons, 1974
Box 18
TV Violence, 1977
Box 18
Various JWT Documents, 1928-1999
Box 18
World Partners Council Proceedings: Fiuggi, Italy, 1995 Mar.
Box 18
Ethikos - JWT New York Office, 1968
Box 19
New York Office Annual Report By Department, 1966
Box 19
New York Advertising: A Framework for Future Operations, Five Years: 1975-1979; Memo from Chester A. Hopkins, 1975 May
Box 19
Communications Planning and Review, 1975 Jan.
Box 19
JWT: Technical Proposal: Agency Questionnaire, 1977 Mar.
Box 19
JWT Company Domestic Communications Guidelines, 1979
Box 19
JWT Financial Relations Program, 1978
Box 19
Ford Star Jubilee Presents: "The Day Lincoln Was Shot", 1934 Mar.
Box 19
Construction Plan for "New England Room", 1980
Box 19
Records Re: The New England Room, 1980
Box 19
Presentation and Analysis of Y&R, 1987
Box 19
EPCOT Conference Information, 1984
(2 folders)
Box 20
Financial Operating Planning Reviews and Misc., 1984
Box 20
JWT Human Resources Organization Memo and Statement of Policy, 1992
Box 20
JWT International Memos and Documents, 1985
Box 20
Lifestages: A Study of Dramatic Changes in the American Consumer Market, undated
Box 20
Misc. including Matched Giving Plan, undated
Box 20
JWT Officers and Directors, circa 1980
Box 20
JWT Presentation beginning with "Post War Years" Video, 1989
Box 20
JWT/Interactive, 1996
Box 21
The Commodore and the Multinationals, undated
Box 21
Eastman Kodak, undated
Box 21
Group Photos (of staff members at Duke retreat/meeting), circa 1996
Box 21
James Webb Young (talk by E. Emmerling), undated
Box 21
Leadership Through Innovation, storyboards--Three different storyboards rolled up separately, undated
Box 21
Leadership Through Innovation, traveling exhibit--Includes Zubigraphics proposal and scripts, 1993
Box 21
Leadership Through Innovation, traveling exhibit photos, 1993
Box 21
Various photos of J. Walter Thompson, undated
Box 21
What is a Brand?, 1980
Box 21
Management Leadership Program, 1983
Box 22
Microfiche index, undated
Box 22
PPGH/JWT (Amsterdam) commercials (John Cleese; Milk, White Motor; Telecom audition; Bank--3; Dear Home; Do It Yourself). Umatic. NTSC, TRT: 10:00, undated
Box 22
PPGH Story, slides, undated
Box 22
JWT Chicago retrospective. VHS. TRT: 30:00. , 1993
Box 22
Best Thompson Yet. Audiocassette. TRT: 30:00. , 1984
Box 22
JWT Singapore radio commercials. Audiocassette. TRT: 3:00, 1990s
Box 22
WPP Interim report, 1993 June
Box 22
How Does PPGH Work? William Eccleshare, circa 1993
Box 22
Billings to clients, 1950-1964
Box 22
Society of Illustrators, report on JWT permanent art collection, 1986
(2 folders)
Box 23
A Footnote to History
Box 23
Compleat Angler
Box 23
Pills for the Angels
Box 23
Full Corn in the Ear
Box 23
Mirror for a Lady
Box 23
His Girl and His Dinner
Box 23
The Itch for Orders
Box 23
Hometown Boy Makes Good
Box 23
A Story Still Untold
Box 23
Office party invitations, 1937-1969
Box 23
The Commodore N.Y.--brass door knob, undated
Box 23
JWT News reprints, 1929-1969
Box 23
Script: Jack Benny Farewell Special, 1973
Box 23
Service Completion and Birthday Lists, 1979
Box 23
Media Leadership Workshop, 1985
Box 24
Flowchart, 1954
Box 24
Leadership in Total Brand Communications, undated
Box 24
Section 13: JWT Training Policy (London Office), 1992
Box 24
Directors and Officers lists, 1988-1992
Box 24
Clippings and news releases, 1972-1994
Box 24
Human Resources Committee meeting, signed napkin, 1994
Box 24
Gender and ethnic studies, 1970-1980
Box 24
Media, 1970-1980
Box 24
Consumer Attitudes (Ehrenberg and Goodhardt), 1980
Box 24
Letter from Stanley Resor to Mr. Johnson regarding speculative work, undated
Box 24
Developing the Big Match Temperament (Human Resources workshop), 1994
Box 24
4-H Club Congress, 1961
Box 24
International service completion, 1984
Box 24
Miscellaneous commercials lists, undated
Box 24
Kodak advertisements (old), undated
Box 24
ALCOA corporate identity standards, 1988
Box 24
AT&T corporate identity standards, 1989
Box 24
Production Billing Department, Standard Practices manual, 1967
Box 25
Cream of Wheat advertisement, undated
Box 25
Account Coordinators Responsibilities, 1983
Box 25
Letter to Stanley Resor from F.A. Countway (President of Lever Brothers), 1925
Box 25
Communications Review, 1982
Box 25
Fascimile copies of People Magazine, 1974
Box 25
Management Committee Meeting, 1970
Box 25
Accounts Obtained, 1960-1963
Box 25
Client Acquisitions and Resignations, 1957-1964
Box 25
Survival Guide to JWT Research and Planning Department, 1978
Box 25
Rodolfo Otero Award, 1985
Box 25
Latin American Objectives, 1980
Box 26
Latin American Management Meeting, 1981
Box 26
Marketing Plan, 1982
Box 26
Standard Operating Procedure: Formal Reporting Requirements, 1980
Box 26
Evaluation Program, 1980
Box 26
Top 20 clients, 1981
Box 26
Employee Attitude Study, 1972
Box 26
Future Role of Office Services Function, 1972
Box 26
People Philosophies, Practices and Styles, 1971
Box 26
Legal Department: Corporate art purchases, etc., 1950-1957
Box 26
Memos on reorganization, 1973
Box 26
JWT Directors Handbook, 1974
Box 26
Company Objectives, 1982
Box 27
1982-1983 Marketing Plan, 1982
Box 27
Dividend Program, 1972-1974
Box 27
Dividend Representatives Manual, 1972
Box 27
New Opportunity for JWT Dividends, 1972
Box 27
Lever Brothers and Dividend Opportunity, undated
Box 27
Dividend recommendations, 1973
Box 27
J. Walter Media, circa 1985
Box 27
Corporate Art Program Analysis, 1971
Box 27
Media Department evaluation, 1978
Box 27
New York Office Fact Book, 1957-1979
(3 folders)
Box 28
The Meeting Club, 1968-1972
(5 folders)
Box 28
JWT T-Plan, undated
Box 28
International Facts Book, 1971
(3 folders)
Box 28
New York Management Committee, minutes, correspondence, etc. , 1969-1971
Box 28
Graybar Building descriptions, 1964 and undated
Box 29
Hill & Knowlton Beijing Office, undated
Box 29
New York Office Affirmative Action Plan, 1971-1978
Box 29
EA International , 1984-1985
Box 29
Soskin/Thompson Associates, 1979-1984
(15 folders)
Box 29
Correspondence between J. Walter Thompson (person) and Merritt and Ella Oxenham, 1909-1927
Box 29
Howard Henderson files, miscellaneous, 1950s
Box 29
Colin Dawkins files, 1940s and undated
Box 29
Latin American Managers Meeting, 1981
(5 folders)
Box 30
Mailers from Clark and Frere, undated
Box 30
Copies of Stanley Resor correspondence, 1923, 1951
Box 30
New York Office orientation materials, 1969-1979
Box 30
Balance sheets, 1968-1970
Box 30
Tom Sutton: International Exchange Program, 1985
Box 30
Directors lists, 1969
Box 30
Word Processing manual, 1983
Box 30
Cableshop, miscellaneous, 1980s
Box 31
Roy Glah 35th Anniversary Certificate, 1992
Box 32
Photographs of JWT, Resor, Strouse, and Seymour, undated
Box 32
Advertising Axioms, 1895
Box 32
Print advertisement, La Soie Naturelle, 1931
Box 32
Scrapbook: Some Notable People and Events in Your History, by Philip Ewald, 1961
Box 32
Advertiser, article on JWT Italy, 1996
Box 32
Advertising Age, Ford at 100, 2004
Box 32
JWT Backstage Spotlight, 1989
Box 32
Media Buying
Box 33
Letter to Ron Kos, Hasbro, 1993
Box 33
Testimonial campaign (Lipton, California State Lottery, Mott, Orkin). VHS. TRT: 5:00, undated
Box 33
Local Media Broadcast Department, staff profiles, undated
Box 33
Slice of Life media pitch storyboards, undated
Box 33
Adweek Agency of the Year, 1984
Box 34
Billion Dollar Startup launch press release, 2005
Box 34
CEO Messages, 1997
Box 34
Chrissie Barker obituary, 2006
Box 34
Ford advertisements (John devine), 1950s
Box 34
Fortune Magazine article on Don Johnston, 1979
Box 34
Gallup reports, youth and baby boom markets, 1988-1991
Box 34
Getting on in Advertising, Charles, Raymond, undated
Box 34
Index to News Bulletins, 1916
Box 34
Information Center, competitive advertising files, 1997
Box 34
International Managers List, Past and Present, 1985-1986
Box 34
JWT Fund Blue Book, 1989
Box 34
JWT history, 1928
Box 34
JWT Management Leadership Program at Duke, 1995
Box 34
JWT publication: Directors and Boards, 1993
Box 34
JWT publication: Live Wire (mature market focus), 2002
Box 34
JWT publication: Once Over Lightly (New York Office), 1986
Box 34
JWT self-promotion stamp, circa 1900s
Box 34
Letter from Mr. Thompson to O. S. Marden concerning his book Peace Power and Plenty (copy of book included), 1910
Box 34
NOAB Bureaugram (article by Norman Strouse), 1948
Box 34
Novell print advertisements, 2003
Box 34
Rinso case history 1931-1937, circa 1938
Box 34
Business Kinetics kit (New Business), undated
Box 35
JWT Paris show reel. 2001. Umatic NTSC. 11:00.
Box 36
Scala Thompson (Bucharest, Romania) show reel. 2001. VHS PAL. 10:30.
Box 36
Scala Thompson (Bucharest, Romania) special events. 2001. VHS PAL. 11:00.
Box 36
North America reel. 1992. VHS.
Box 36
Honor Spingarn Tranum reminiscence of Helen Lansdowne Resor (Aunt Nell). 2001. Audiocassette.
Box 36
JWT New York show reel. 2006. DVD.
Box 36
Corporate policy, 1995-2001
Box 37
Directory, 2003
Box 37
Worldwide Offices Address Book, 2005
Box 37
The Lab (JWT Interactive launch), 1999
Box 37

Subject Headings

Related Material

Related Material

Related materials may be found in the following JWT collection held in the Hartman Center:

Account Files

Company Histories, Memoirs and Reminiscences

Corporate Documentation

Publications

Writings and Speeches

Preferred Citation

[Identification of item], J. Walter Thompson Company. Small Accessions, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Small Accessions were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987-2006.

Processing Information

Processed by Richard Collier, January 2013

Encoded by Richard Collier, October 2013

This collection is minimally processed: materials may not have been ordered and described beyond their original condition.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.