Guide to the J. Walter Thompson Company. Staff Meeting Minutes, 1927-1938
Chiefly verbatim minutes of staff meetings of the J. Walter Thompson Company (JWT) including Account Representatives' Meetings, Creative Organization Meetings, JWT Forum, Monday Evening Meetings, and Apprentice Group Meetings. Also included are advertisements, photographs, and other printed material attached to minutes as background material for the meetings. Topics discussed at the various staff meetings include account histories, new business prospects, market research, activities of foreign and domestic JWT offices, development and use of advertising media (print, radio, billboards, film, television), social trends, and general business conditions. Some minutes include market research reports.
The Account Representatives' Meetings deal mostly with specific accounts and offices, and with business conditions. The Creative Organization Meetings and JWT Forum usually consisted of a lecture by a staff member and focused on advertising practices and account histories. The Monday Evening Meetings were a lecture series featuring prominent outside speakers on general interest topics. The Apprentice Group Meetings were luncheon lectures by senior staff members. Among the outside speakers at the various staff meetings were Clarence Darrow, Edward J. Steichen, and Margaret Bourke-White. Speakers from inside the company included Stanley B. Resor, John B. Watson, William L. Day, William C. Esty, and Ruth Waldo. All minutes are from the New York office of JWT. All minutes are from the years 1927-1938. There are some gaps within those years.
The collection contains a set of photocopies of the all the meeting minutes, designated as “Use Copies.” Also included is a set of originals of all the meeting minutes which are restricted.
A summary list of the meetings, with selected topics of discussion and speakers, follows the container list. In addition there is also an detailed index compiled by company staff, which may be contemporaneous with the minutes. The indexes for the meetings are filed at the end of each series. The company index is fuller than the summary list, but its form is idiosyncratic and cumbersome.
- Collection Number
- J. Walter Thompson Company. Staff Meeting Minutes
- J. Walter Thompson Company
- 4.8 Linear Feet, 3600 Items
- David M. Rubenstein Rare Book & Manuscript Library
Access to the originals is restricted. Photocopies are available for general use.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in the J. Walter Thompson Company. Staff Meeting Minutes have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
1. Use Copies
Original meeting minutes for the Account Representative Meetings, Creative Organization Meetings, JWT Forum Meetings, Monday Evening Staff Meetings, and Men’s and Women’s Apprentice Group Meetings.
[Identification of item], J. Walter Thompson Company. Staff Meeting Minutes, 1927-1938, David M. Rubenstein Rare Book & Manuscript Library, Duke University
The Staff Meeting Minutes were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company in 1987.
Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.
Processed by: Rhonda Mawhood
Completed August 22, 1994
Encoded by Stephen Douglas Miller, Alvin Pollock