Basic Roots of the J. Walter Thompson Company

jwtstrouse Inventory of the J. Walter Thompson Company. Norman H. Strouse Papers, 1852-1990 and undatedProcessed by: Donna Longo DiMichele; machine-readable finding aid created by: Stephen Douglas Miller

This finding aid is NCEAD compliant.

Aleph Number: 001078904

Machine-readable finding aid derived from Microsoft Word Date of source: December 2, 1992 Processed by: Donna Longo DiMichele December 2, 1992; Finding Aid encoded by Stephen Douglas Miller, David M. Rubenstein Rare Book & Manuscript Library, Duke University. 1997 Description is in English. 12-31-2005 PUBLIC "-//Duke University::David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::Norman H. Strouse Papers)//EN" "jwtstrouse.xml" converted from EAD 1.0 to 2002 by v1to02.xsl(sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan. The tag list inside index was changed to indexentry by Ruth E. Bryan. June 29, 1998 Updated to EAD Version 1.0 from EAD Beta by Stephen Miller Inventory of the J. Walter Thompson Company. Norman H. Strouse Papers, 1852-1990 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryRare Book, Manuscript, and Special Collections LibraryDuke UniversityDurham, North Carolina

Descriptive SummaryJ. Walter Thompson Company. Norman H. Strouse Papers, 1852-1990 and undated J. Walter Thompson Company. 17.3 Linear Feet 13000 Items Duke University. David M. Rubenstein Rare Book & Manuscript Library For current information on the location of these materials, please consult the Library's online catalog. English. The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Norman Hulbert Strouse served as Chairman and Chief Executive Officer of JWT during the 1960s. He was also a noted bibliophile and private publisher. The papers of Norman H. Strouse span the years 1852 to 1990, with the bulk of material dating from the 1950s to the 1960s. Records consist of correspondence, office files and memoranda, reports, writings and speeches, charts, client presentations, notes and notebooks, publications, clippings, photographs, and scrapbooks. The collection primarily documents Strouse's work in the JWT Detroit Office; other files touch on corporate administration for the entire company; company history; and public relations. Major clients include Ford, Kraft foods, and Scott paper products. The collection also partially documents Strouse's interests as a bibliophile: book collecting; the works of Robert Louis Stevenson; and his involvement with Silverado Press. Administrative InformationAccess Restrictions

Collection is open for research.

However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.

Use Restrictions

The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Norman H. Strouse Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Norman H. Strouse Papers were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company in 1987.

Processing Information

Processed by: Donna Longo DiMichele, Jessica Wood

Completed December 2, 1992; revised November 2008

Encoded by Stephen Douglas Miller, Jessica Wood

Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.

Accessions 1998-0154, 2004-0078, and 2005-0039 were merged into one collection, described in this finding aid.

This finding aid is NCEAD compliant.

Biographical Note 1906 Nov. 4 Born Norman Hulbert Strouse, Olympia, Washington 1925-1928 Advertising Department, Post-Intelligencer, Seattle, Washington 1929-1936 Space buyer, J. Walter Thompson Company (JWT) San Francisco Office 1936-1941 Account Representative, JWT San Francisco Office 1942 Account Supervisor and Assistant Pacific Coast Manager, JWT San Francisco Office 1942-1945 Army Air Force; Executive Officer of Information and Education, Special Staff Section in the Pacific 1946-1947 Account Supervisor, Ford Motor Company account, JWT Detroit Office 1946 Aug. 2 Married Charlotte A. Holt 1947 Elected Vice President, JWT 1948-1955 Manager, JWT Detroit Office 1952 Elected Director, JWT 1955 Elected President, JWT 1960-1967 Elected Chief Executive Officer, JWT 1964-1968 Elected Chairman of the Board, JWT 1968 Retired from the J. Walter Thompson Company 1993 Jan. 19 Died, St. Helena, Calif.

Norman H. Strouse was a member of the following advertising and marketing organizations: the American Association of Advertising Agencies, Chairman of the Board (1964-1965); the Marketing Science Institute, Trustee (1962-); and the National Outdoor Advertising Bureau, Director and Board Chairman (1964-1965).

Library or bibliographic-related organizations with which he was involved include: the Bibliographical Society; the Book Club of California, Board Member; the Friends of the Columbia Library, Advisory Council (1963-); the Grolier Club, Council Member (1961-); the Manuscript Society; the National Book Committee, Chairman (1962-1964); the National Library Week Steering Committee (1958-1963); and the New York Public Library, Trustee (1963-).

For further biographical information, see the Biographical Information series of the J. Walter Thompson Company Archives.

Collection Overview

The papers of Norman H. Strouse span the years 1852 to 1990, with the bulk of material dating from the 1950s to the 1960s. Records consist of correspondence, office files and memoranda, reports, writings and speeches, charts, client presentations, notes and notebooks, publications, clippings, photographs, and scrapbooks. The collection primarily documents Strouse's work in the JWT Detroit Office; other files touch on corporate administration for the entire company; company history; and public relations. Major clients include Ford, Kraft foods, and Scott paper products. The collection also partially documents Strouse's interests as a bibliophile: book collecting; the works of Robert Louis Stevenson; and his involvement with Silverado Press.

Collection is arranged into six series: General JWT Office Files; Professional Associations; Business Writings and Speeches; Book Collecting, Library and Printing Interests; Personal Materials; and Oversize Materials.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Strouse, Norman H. J. Walter Thompson Company. J. Walter Thompson Company--Detroit Office. Ford Motor Company. Kraft Foods Company. Scott Paper Company. Stevenson, Robert Louis, 1850-1894. Silverado Press. Advertising--Automobiles--United States. Advertising agencies--Michigan--Detroit. Advertising agencies--New York (State)--New York. Advertising--Management. Advertising executives. Book collectors--United States. Advertising campaigns. Clippings. Photographs. Scrapbooks. John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection General JWT Office Files, 1886-1989 and undated 9 Boxes

Includes materials relating to general corporate administration, management, and corporate history. Arranged into four subseries: Clippings and Photographs; Company History; Corporate Administration; and Correspondence.

Clippings and Photographs consist of newspaper and magazine articles from both domestic and foreign newspapers and magazines as well as photographs, correspondence, newsletters, and telegrams that pertain to the articles, including from Strouse's period at the Detroit Office. Includes materials on outdoor advertising campaigns. Arranged chronologically. Additional items in oversize boxes.

Company History contains correspondence, memoranda, transcripts, writings and a report, related to the history of JWT. Colin Dawkins, a writer for the J. Walter Thompson Company, collected information for a history of the company. This subseries contains the correspondence between Dawkins and Strouse in regard to Dawkins's research. The correspondence includes general information about JWT, especially management, as well as information specifically about Strouse's experiences in the company. The subseries includes copies of some early company correspondence, including: J. Walter Thompson's resignation; letters from Stanley Resor to JWT employees Rae H. Smith and Loyd R. Coleman; and to E.J. Copeland of Nash Motors regarding Kelvinator. There is a commentary by Lewis Mumford concerning the company library for employees, begun by Helen Lansdowne Resor. Some correspondence refers to materials in the Detroit Series, Ford Motor Company Subseries; and the Corporate Administration Series. Basic Roots of the J. Walter Thompson Company is an historical overview of the company compiled by Vice President Howard Henderson. It describes JWT's driving principles and policies and compares it with other agencies, including their standings in worldwide competition. Basic Roots also includes case histories of some company clients and their products for the period from about 1904 to the 1920s. Items are arranged by type of material, then chronologically. The transcripts are restricted until written permission from the interviewee's heirs is obtained. See also in the JWT Archives: Colin Dawkins Papers, Howard Henderson Papers, and Charles Raymond's memoir in the Company History and Reminiscences Collection.

Corporate Administration consists of correspondence, memoranda, reports, billing and organizational charts, notebooks, clippings, and scrapbooks, and includes information on general management concerns and decisions regarding staff, including assignments and compensation; operating expenses; and the succession of top management positions in the 1950s. The subseries documents Mr. Strouse's transition to the presidency and the management reorganization of the New York office, including the establishment of the Executive Team, the Administrative Committee, the Operations Committee, and the Review Boards. Documentation of personnel policy issues is scattered throughout the subseries, especially in regard to upper levels of management. There are also descriptions of the responsibilities of various positions and the professional relationships between various JWT staff members. Strouse wrote numerous memoranda evaluating the course of management policies and changes as well as future prospects for change, including those that would occur as a result of retirements. Memoranda on various aspects of forward planning are scattered throughout the series. Also includes information on the acquisition of new clients and the satisfaction of current clients, trends in advertising, billings, profits, and stock holdings. Contains information about other advertising companies, including comparisons of total billings, market distributions, and evaluation of staff who were under consideration for recruitment to JWT. The Company Image folder includes information on the architectural and interior design of the New York offices as well as discussions of the impressions of the company held by other companies and the public. Materials on public relations document responses to two articles by Arno H. Johnson of the JWT Research Department and a third article, The Best Advertisements from Reader's Digest, 1955-1961, which Strouse had mailed to members of Congress and other federal government officials and some corporate leaders. Arranged with correspondence and memoranda at the beginning, followed by topical files in alphabetical order, and then further divided into Writings and Speeches and Clippings. All folders are arranged chronologically therein. See also Oversize Materials.

Correspondence includes general correspondence files relating to both Norman Strouse's business and private dealings, and documents general management issues; responses to promotions and retirements; and Strouse's visits to international offices. Primarily consists of Strouse's reading files of letters and memoranda written to executives of various JWT offices, business colleagues, friends, and other associates. Some files, though containing mostly correspondence, also contain clippings, brochures and other materials concerned with the issues discussed in the correspondence. Strouse's personal letters in this series detail his serious interest in books, book collecting and printing. All of the correspondence dating after Strouse's retirement in 1968 is personal. Arranged chronologically. See also Oversize Materials.

Some items have a reference to a numbered letter (e.g., letter #9); these numbers refer to letters in the J. Walter Thompson Company History subseries. Arranged by type of material, then subject. See also Oversize Materials.

Clippings and Photographs, 1930-1984 and undated 1Adman with a Difference, Business Week, 1966 Advertising: The Visible Persuaders, Time, 1962 Association of Newspaper Classified Advertising Managers' Prominent Citizen Award, 1967 Broadcast: color television, 1957 Broadcast: Kraft's international commercial telecast, 1965 JWT Centennial, 1964 Detroit Office, 1930-1979 and undated 1948-1951 and undated 1930-1979 and undated Photographs, ca. 1940s, 1953, 1955 and undated (Includes photographs of Baby Talk billboard campaign.) Miscellaneous, 1955-1984 and undated(2 folders) Press, 1936-1968 Company History, 1886-1979 and undated 1 (continued)Background information, 1931-1964 Bookmark to promote JWT, ca. 1886 Copy of original certificate of incorporation of JWT, 1896 Early JWT correspondence, 1916 (Includes 1916 letter from J. Walter Thompson to Board of Directors.) Getting on in Advertising, by Charles Raymond, ca. 1930s 2Norman Strouse interview by Sidney Bernstein, 1963 Norman Strouse telephone interview, 1979 San Francisco, JWT representative information for Newspaper Publishers Committee, 1940 Some Basic Roots of the J. Walter Thompson Company by Howard Henderson, 1959 (2 folders) (Clients: Krohn, Fechheimer and Company/Red Cross Shoes, Breneman/Brenlin Window Shades, Andrew Jergens Company/Woodbury's Fine Facial Soap, Arbuckle Brothers Company/Yuban Coffee, Pond's Extract Company/Pond's Creams, and Lever Brothers/Lux) Corporate Administration, 1945-1979 and undated 2 (continued)Company image, 1946-1969, undated

[Includes information on the architectural and interior design of the New York Offices as well as discussions of the impressions of the company held by other companeis and the public.]

Contents of an album to commemorate Norman Strouse's becoming president of JWT, 1955 Contents of an album to commemorate the election of Dan Seymour as president and Norman Strouse as CEO and chairman of the board, 1964

[Oversize items in Box OV1.]

European trip, Kraft, 1963(2 folders) Finance, 1945-1965, undated

[Oversize items in Box OV1.]

3Forward planning, 1962-1967

[Clients: P. Ballentine and Sons/"Mitch Miller Show," Nestle's Milk Products/Nescafe, and Seven-Up]

Management planning (notebook), 1960-1967 Management transition, 1959-1979, undated Organization, 1955-1964 and undated Personnel file, 1954-1968, undated Planning for the Presidency, 1955

[Clients: E.F. Hutton and Co. and Scott Paper Co./Father Knows Best]

Puerto Rico trip, 1963

[Items removed to Box OV1.]

Reference notebook: personal, 1955-1966 Resolutions by the Board of Directors concerning Peggy King and Samuel Meek, 1964 Shareholder file, 1962-1969 Speech by Dan Seymour for Norman Strouse's birthday, 1964 Correspondence, 1916-1989 and undated 3 (continued)General 1936-1964 1955-1967

[Oversized materials removed to Box OV1.]

41964 Jan.-Dec.(6 folders) 1965 Jan.-Dec. 51965 Jan.-Dec.(4 folders) 1966 Jan.-Dec.(3 folders) 61966 Jan.-Dec.(3 folders) 1967 Jan.-Sept.(4 folders) 71968-1969 1970-1989 and undated Business Week cover story, 1960 Client file, 1955-1960s, undated

[Clients: Eastman-Kodak, Ford Motor Co., Kraft, Lever Brothers, Pan American, Standard Brands, Scott Paper Co., Seven-Up, and Quaker Oats]

Colin Dawkins, 1916-1981, undated

[Client: Nash Motors/Kelvinator]

Colin Dawkins, Resor Library, 1928 and 1979 Detroit Office files, 1930-1954

Includes correspondence, memoranda, notes, reports, client presentations and speeches, clippings, photographs, and scrapbooks. These materials primarily document various aspects of the Ford Motor Company account with the JWT and, to a lesser extent, Strouse's personal relationships with members of Ford management. The client presentations, including some to Henry Ford II, include analyses of expenditures and annual budgets, sales and marketing figures, and the results of a study authorized by the Ford Motor Company. Outdoor billboard advertising was an important component of the Ford account, and Norman Strouse was an innovator in this type of advertising. The Baby Talk billboard developed for the Ford Motor Company Campaign of 1947 is well documented in the subseries. There are comments from Ford dealers and district managers, outdoor advertising companies, and other J. Walter Thompson Company offices about the campaign. These groups also submitted, to the J. Walter Thompson Company Detroit office, additional solicited and unsolicited comments which they had received from the public or found in newspapers. The Baby Talk Billboard Scrapbook, a portfolio presentation album assembled by General Outdoor Advertising for Norman Strouse, also documents the campaign, including the public's response.

General, 1948-1979 Ford Motor Company General, 1949-1979 Direct mail advertising, 1953 Outdoor, Baby Talk billboard, 1947(3 folders) Personal, congratulatory letters, 1955 8Financial, 1960-1964 JWT, 1978-1988(2 folders) JWT archives, 1979-1987 Letters and clippings in regard to Strouse's speech Velocity is the New Dimension, 1956 See Personal Series Business Talks v. 2 for speech Memoranda, 1949-1968, undated (3 folders) 9Public relations, A-Z, 1962-1963 Professional Associations Series, 1956-1978 and undated 3 Boxes

Contains correspondence, photographs, brochures and publications pertaining to Strouse's involvement in organizations including the AAAA, panels on which he served, award ceremonies and honorary dinners he attended. See also Oversize Materials. Arranged alphabetically.

9 (continued)Advertising Club of New York, 1958 American Red Cross, New York Chapter General, 1962 Annual meeting, 1963 New headquarters dedication, 1963(2 folders) B'nai B'rith dinner for Arjay Miller, 1968 June Economic Club of New York meeting Election of Strouse as president, 1966 1966 November meeting 1967 Jan.-Apr. (3 folders) 10Honorary Doctor of Laws, Colgate University, 1958 Joint Defense Appeal Dinner, 1957 Awards, 1958 National Outdoor Advertising Bureau, 1958 Nikita Krushchev's visit, 1959 Printer's Ink Awards jury, 1958 San Francisco Advertising Club, Honorary Chairman, 1978 No News Is Bad News, 1969 Time's 40th anniversary dinner, 1963 May Business Writings and Speeches Series, 1935-1968 and undated 10 Boxes

Includes the writings and speeches given by Norman Strouse during his time at the JWT San Francisco, New York and Detroit offices. Also included are correspondence, photographs, press releases, programs, articles, clippings, drafts, JWT newsletters, brochures, pamphlets and invitations associated with various speeches or writings. The speeches concern advertising, current affairs and management. The December 1961 Common Market speech contains extensive background research materials on the European community. Strouse expressed his views on women in the workplace in a speech to the Women's Ad Club of New York in 1959, mentioning his own career beginnings as a secretary. The Advertising Gold Medal Award file contians a letter from Lyndon B. Johnson to Strouse congratulating him on winning the 1965 award.

Organized into five categories: American Asscociation of Advertising Agencies; Bound volumes; General business talks; Detroit Office; and San Francisco Office. Arranged chronologically. See also Personal Series.

American Association of Advertising Agencies 1956, Our Explosive Personnel Requirements During the Next Decade, 38th Annual Meeting 1960, Madison Avenue Is Many Places, Regional Council Meetings, Chicago and Coronado 1961, Western Region Convention opening statement 1962, Special Problems of Advertising Agency Management in the U.S. Today, Second International Meeting 1964 and undated, Strouse's election as chairman of AAAA at annual meeting 111964, Address to Institute of Advanced Advertising Studies 1964, Growing Threat to Creativity, Western Regional Convention 1964, Personnel Projections Revisited, Eastern Regional Council Annual Meeting 1965, Right to Be Heard, Michigan Council Annual Meeting 1965, Operating Committee meeting, Rocky Mountain Council 1965, Annual meeting(2 folders) 1965, Eastern Conference luncheon 1967, How's Your Green Thumb Today, 50th Annual Convention Bound Volumes 12Vol. I, 1950-1955 and undated Population of the U.S., undated Attitude of Staff Officers, undated Small Town Press as a Preservative in American Life, 1950 Necessity of Contacting Local Distributors and Dealers, 1951 Georgia Press Association address, 1952 National Convention of Outdoor Advertising Association address, 1953 Annual Convention of International Electrotypers & Stereotypers Association, 1953 Annual Convention of Allied Daily Newspapers of Washington address, 1955 Wayne County Republican Women's Finance Committee, 1955 Anheuser-Busch presentation notes, 1955 FDAF committee chairmen's meeting remarks, 1955 Testimonial luncheon talks response, Adcraft Club of Detroit, 1955 Presentation introduction, Minnesota Mining & Manufacturing Company, 1955 Vol. II, 1956 What Is Your Newspaper's Target for 1965?, Annual Convention of Newspaper Advertising Executives Association, Role of Advertising in our American Society, Shell Management Course Arden House, Our Explosive Personnel Requirements During the Next Decade, Annual Meeting of AAAA, Triptych for Advertising in the West, Annual Convention of Advertising Association of the West Advertising with a Capital "A" and an International Accent, Ford International Sales Managers Talk before field representatives Velocity Is the New Dimension, Annual Meeting of Audit Bureau of Circulations Chicago Velocity Is Your Challenge, Annual Convention of Outdoor Advertising Association of America Vol. III, 1957 Annual Meeting of Sales Organization, Minneapolis Star & Tribune Conference Introducing Our TV Workshop Color Equipment Annual Meeting of NOAB address New Emphasis on Marketing, Public Relations Counsel, American Bankers Association Seven Areas of Opportunity, Association of National Advertisers Executive Council of American Bankers Association remarks Magazine in Changing America, Magazine Publishers Association Publishers' Weekly, Publishers' Adclub Advertising Awards luncheon comments Look into the Future of Marketing, Harvard Business School Association 13Vol. IV, 1958 Comments at L.P. Brown alumni rally address, Olympia High School Executive Committee Meeting of NOAB, comments Comments at 11th Annual Reunion Ford Merchandising School As Banking Goes to Market, Annual Convention of Financial Public Relations Association Advertising as a Career, Rochester Advertisers Comments at Reader's Digest sales meeting Four Dimensions of the Customer, National Wholesale Druggists Association Address to Utah Automobile Dealers Association Response at J.D.A. awards dinner Vol. V, 1959 Presentation comments, Printer's Ink Gold Medal Award for 1958 FDAF representatives comments Executive committee of NOAB comments What's New in the 60s? Advertising and Sales Club of Toronto Should You Turn Your Mind Toward Advertising as a Career?, Advertising Career Conference Comments to representatives of outdoor industry in meeting with NOAB Owens-Illinois management comments Vol. VI, 1960-1961 Divisional sales meetings, Scott Paper Company, comments, 1960 Introduction to Marketing seminars, 1960 Annual meeting of United Foundation of Metropolitan Detroit address, 1960 Field seminar address, 1960 Press conference comments, JWT Supermarket, 1960 International Congress of Outdoor Advertising address, 1960 Madison Avenue Is Many Places, AAAA Regional Council Meeting, 1960 Meeting of vice presidents, notes, 1960 JWT Christmas party remarks, 1960 World Telegram & Sun guest column, 1961 Meeting of JWT officers, comments, 1961 Students Enrolled in a Field Study of Food Industries, Cornell University, 1961 Modern Advertising, American Marvel or World Force? The Economic Club of Detroit, 1961 JWT representatives, notes, 1961 Response for Mr. Resor, Advertising Federation of American, Award for Distinguished Service, 1961 What Is Profit?, Special request feature in Reader's Digest, 1961 Color Television as an Advertising Medium article, Radio-TV Daily, 1961 Sense of Responsibility, Guest column, New York Herald Tribune, 1961 JWT field representatives comments, 1961 Diversification Key to Detroit's Success Says JWT's Strouse, 1961 Panel of Presidents, AAAA Western Region Convention, 1961 Opening session of JWT's seminars, comments, 1961 Introduction of Congressman John V. Lindsay, JWT luncheon, 1961 Responsibility - Keynote of the Sixties, San Francisco Ad Club, 1961 European Economic Community: Opportunity and Challenge to American Business, Annual Meeting of the Institute of Life Insurance, 1961 Common Market, What It Offers, 1961 14Vol. VII, 1962-1963 Advertising and the American Economy, article, Book of Knowledge, 1962 Shoemaker Sans Shoes, Detroit Athletic Club Beavers, 1962 FDA meeting comments, 1962 Special Problems of Advertising Agency Management in the United States Today, AAAA Second International Meeting of Advertising Agency Leaders, 1962 Growing One World of Advertising, Rochester Junion Chamber of Commerce, 1962 Measuring the Value of Advertising in Our Society, American Marketing Association's 45th National Conference, 1962 United Foundation of Metropolitan Detroit address, 1962 JWT field service representatives, comments, 1963 If You Believe in Advertising - Sell It!, Pittsburgh Advertising Club & Association of Industrial Advertisers, and Sales and Marketing Executives Club, 1963 Officers of JWT, comments, 1963 Talk at JWT Women's Group, 1963 Kraft International Meeting at Burgenstock, talk, 1963 FDAF dinner, Detroit Golf Club, 1963 President's panel, AAAA East Central Region Convention, 1963 Vol. VIII, 1964 Meeting of JWT representatives serving Ford dealers advertising funds, comments Interview with Roy A. Newquist of Rand McNally & Co., notes Agency Management Succession, AAAA Annual Meeting Advertising - American Export or World Force?, Alpha Delta Sigma Initiation Program Comments at meeting of JWT officers Address to graduating class of Institute of Advanced Advertising Studios Tribute to the Advertising Industry, response to the New York Advertising Agencies by the Mercantile Section, New York, Board of Trade, Inc. Act of Faith, Marketing Science Institute JWT personnel comments, Detroit Club dinner JWT international managers meeting, closing remarks Advertising and our Economy, the New School for Social Research Growing Threat to Creativity, AAAA Western Region Conference Personnel Projections Revisited, AAAA Annual Meeting Eastern Regional Convention Vol. IX, 1965 Responsibility of Advertising in Today's Climate, Oscar Meyer Management Meeting Response to award of Franklin Medal for Distinguished Service, Printing Industries of Metropolitan New York Right to Be Heard, AAAA Annual meeting, Michigan Council, undated Rising Threshold of Consumer Inattention, AAAA Rocky Mountain Council Rising Threshold of Consumer Inattention, AAAA New England Region Boston Ad Club, As Far as I Can See, AAAA Annual Meeting Advertising Relationship to Profit, Management Conference, Kraft Foods Division at Lucerne Comments on retirement of O'Neill Ryan, FDAF Bread Upon the Waters, Annual Convention of National Association fo Life Underwriters Advertising article Panel discussion, AAAA Eastern Conference luncheon Hostages of Time, Annual Meeting of Association of National Advertisers 15Vol. X, 1966-1968 Advertising and the Enrichment of Life, Advertising Gold Medal Award acceptance speech, 1966 Comments to participants in the JWT profit-sharing trust, 1966 Today's Mouse Traps Must Go to Market, American Dairy Association, 1966 Notes at dinner for FDAF field representatives and Detroit and New York Personnel, Detroit Club, 1966 JWT annual party, notes, 1967 Who Needs Advertising in an Affluent Society, National Automobile Dealers Association (NADA) Annual Meeting, 1967 Role of Business in Protecting an Affluent Society, Chamber of Commerce of Wausau, Wisconsin, 1967 How's Your Green Thumb Today?, AAAA 50th Anniversary Convention, 1967 Internationalization of Advertising, Newsweek Global Report, 1967 Is JWT on an Art Kick?, JWT Women's Luncheon Group, 1967 Notes for JWT Director's Dinner, 1967 Advertising, Prospect and Retrospect, Advertising Club of Los Angeles, 1968 Advertising, the Most Public Kind of Responsibility, International Marketing Congress/American Marketing Association, 1968 Memorandum to members of JWT, JWT, final JWT board meeting, 1968 General Business Talks 15 (continued)Undated talks 1955, Response to Testimonial, Adcraft Club of Detroit 1956 What Is Your Newspaper's Target?, Newspaper Advertising Executives Association Role of Advertising, Shell Management Course Triptych for Advertising in the West, Advertising Association of the West Velocity Is Your Challenge, Outdoor Advertising Association of America Interurbia, the Implication of Management, Life Insurance Institute 1957 Address to 27th Annual Business Conference, Harvard Business School Association Address to Annual Meeting, Minneapolis Star & Tribune Comments at Publishers Weekly, Publishers Adclub Advertising Awards luncheon Magazine in a Changing America, Magazine Publishers Association Nation on the Move 16Newsletter excerpt Seven Areas of Opportunity, Association of National Advertisers 1958 Not All Beer and Skittles Address to students, Colgate University Careers Conference Address to L.P. Brown Alumni Rally, Olympia High School Report of New Chairman of the Board, NOAB Executive Committee meeting As Banking Goes to Market, Financial Public Relations Association Convention Address to Rochester Advertisers Address to Reader's Digest Sales Meeting Some Publicity Results, National Wholesale Druggists Assocation (NWDA) meeting Address to Utah Automobile Dealers Association 1959 The 60s Are Less than a Year Away Comments at Printer's Ink Gold Medal Award for 1958 to Roy Larsen Comments at NOAB Executive Committee Meeting William D. Laurie, Profile What's New in the 60s?, address to Advertising Sales Club of Toronto Should You Turn Your Mind Toward Advertising as a Career?, Advertising Career Club Comments to Owens-Illinois Management 1960 Comments at meeting with John Burns, RCA president Address to Annual Meeting, United Foundation of Metropolitan Detroit Address at International Outdoor Conference 17Our Present Position and a Program for the Immediate Future 1961 Comments at the meeting of JWT officers, New York Office Main Issue: Sense of Responsiblity Modern Advertising: American Marvel or World Force?, Economic Club of Detroit(2 folders) Responsibility...Keynote of the 60s, San Francisco Advertising Club(3 folders) 18What is Profit? reprint, Address to Annual Meeting of the Institute of Life Insurance 1962 Address to Report Luncheon, United Foundation of Metropolitan Detroit Advertising and the American Economy, Book of Knowledge Annual Shoemaker Sans Shoes, Detroit Athletic Club Beavers Ralph Breding Retirement Luncheon Growing One World of Advertising, Rochester Junior Chamber of Commerce Measuring the Value of Advertising in Our Society, American Marketing Associaion (AMA) Cincinnati Text on Stanley Resor for JWT News, 1963 Comments on meeting of JWT field service representatives Talk with JWT Women's Group(2 folders) If You Believe in Advertising - Sell It!, Pittsburgh Advertising Club Talk at Kraft International Marketing Meeting Talk at JWT Christmas Party 1964 Advertising, American Export or World Force?, Alph Delta Sigma talk Notes for announcement of election of Dan Seymour as President Act of Faith, Address to marketing Science Institute Comments to JWT personnel at Detroit Club dinner Closing remarks JWT International Managers Meeting Advertising and Our Economy JWT Christmas party talk and newsletter message 1965 Introduction to Dr. George H. Brown, Marketing Science Institute Meeting Responsibility of Advertising in Today's Climate - Political or Economic, Oscar Mayer Management Meeting 19Response in receipt of Franklin Medal for Distinguished Service Rising Threshold of Consumer Inattention Comment notes for New York office officers meeting Bread Upon the Water, Annual Convention of National Association of Life Underwriters(2 folders) Hostages of Time, Association of National Advertisers (ANA) Christmas Message, in JWT News 1966 Advertising and the Enrichment of Life, Advertising Gold Medal Award speech(3 folders) Bruno Lucchesi premiere Comments to Participants in the JWT Profit Sharing Trust Introduction of Mr. Andrew Haskell, Marketing Science Institute (MSI) Conference 20Night of the Owl, Theodore P. Jardine retirement dinner Notes on presentation of the Sarnoff Crystal Today's Mouse Traps Must Go to Market, American Dairy Association Annual Convention 1967 Affluence and Advertising, condensed from speech at Wausau Chamber of Commerce Announcing Strouse's retirement and Dan Seymour's appointment as CEO Christmas Message, JWT News by Norman Strouse and Dan Seymour Is JWT on an Art Kick? JWT Christmas party Response to Religion in American Life (RIAL) Tribute to JWT for 18 Years Service Who Needs Advertising in an Affluent Society?, National Automobile Dealers Association (NADA) Annual Meeting William D. Laurie, Jr., Ten Year Club 1967-1968, Advertising: The Most Public Kind of Responsibility 1968 Advertising: Prospect and Retrospect Resignation speech to JWT Board of Directors Detroit Office Client presentations and speeches, 1948-1966 and undated (2 folders) 21Ford Dealer Advertising Funds (FDAF) 1948, Outdoor-Its Burden of Proof, National Outdoor Advertising Bureau (NOAB) convention 1949, Is Outdoor the Best Medium for Automobiles 1950, Small Town Press as a Preservative in American Life, address before National Editorial Association (NEA) Convention 1950 Dec., Part Creative Advertising Can Play in Marketing TBA Products, talk before the Oil Industry Tires, Batteries, Accessories (TBA) group 1951, Necessity of Contacting Local Distributors and Dealers, NOAB Annual Convention 1951 Dec., Discussion of Direct Mail Advertising, by Strouse and G.P. Richardson to FDAF 1952, Address to Georgia Press Association 1953, Address before Outdoor Advertising Association, National Convention 1953, Address for the Annual Convention of International Electrotypers and Stereographers Association 1953 Dec. 3, Talk to FDAF Committee Chairmen 1954 June 9-11, Meeting Talk 1955, Address to Wayne County Republican Women's Financial Committee 1957 Sept. 30, Comments to FDAF Group 1958 Aug. 7, Comments at 11th Annual Reunion, Ford Mechandising School 1958 Sept. 5, Comments to FDAF Group 1966, Aug., Comments to FDAF meeting 1962, Marketing strategy 1963, Moving Minds to Ford 1963 Aug. 19, Comments at FDAF Dinner 1965 Aug., Comments at dinner for FDAF field members on retirement of O'Neill Ryan San Francisco Office Undated, Outdoor advertising and media speeches 1935, How to Measure Your Market 1937, April 12, Strengthening the Newspaper Presentation 1939, Jan 9, Institute of Life Insurance 1940, Apr. 1, The Last Town Hall - Your Newspaper, Oakland Advertising Club 1940 October, No News is Bad News Book Collecting, Library and Printing Interests Series, 1950-1989 and undated

Includes speeches, articles, publications, clippings, agendas, correspondence, photographs and a transcript that predominantly relate to Strouse's book collecting, the history of printing and fine printing. Contains documents relating to aspects of Norman H. Strouse's hand press, the Silverado Press, and his bibliophilic interests, especially the work of Robert Louis Stevenson. Norman and Charlotte Strouse were instrumental in the establishment of the Silverado Museum which focuses on Robert Louis Stevenson. Some information about this museum is scattered in the correspondence files of General office and personal series. Reproductions from Norman and Charlotte Strouse's collection of manuscripts and rare books are included in the Christmas Greeting category. The transcript is of the ABC television show Scope entitled Ad Lib that features Norman and Charlotte Strouse. Arranged alphabetically. Divided into four subseries: Writings and addresses by Norman H. Strouse, Silverado Press, Christmas greetings and Miscellaneous. Writings and Addresses by Norman H. Strouse consist of items primarily from the years 1959-1968, arranged alphabeticaly by title. Silverado Press consists of pamphlets privately printed by Norman H. Strouse; works by or about Robert Louis Stevenson; a pamphlet on the Silverado Museum; and artwork for the press's bookplate, arranged alphabetically. Christmas Greetings include privately printed cards and pamphlets with reproductions from the collection of Norman and Charlotte Strouse, along with reprints of essays by Norman Strouse and others. Some include descriptions of the reproductions by the Strouses and others. Several may have been issued by the Silverado Museum. Arranged chronologically. Miscellaneous contains correspondence, articles, programs, photographs and clippings related to and about Strouse's interest in books and libraries. A number of the folders are concerned with National Library Week; Norman Strouse was a member of its steering committee from 1958 to 1963. Arranged alphabetically.

Writings and Addresses by Norman H. Strouse 22ABC Scope program, 1965(2 folders) Address at the Bookseller's League of New York, 1958 Address to University of California Santa Cruz affiliates, 1969 Chairman's report, National Book Committee annual meeting, 1963-1964(2 folders) Cobden Sanderson: Binder, Printer, Mystic, Guild of Book Workers, 1964 Colgate Library and National Library Week, Colgate University Library, 1959 Comments at Denver Library reception, 1965 Contemptible Horse, by John Ruskin, Introductory Essay by Norman H. Strouse, 1962 How to Build a Poor Man's Morgan Library, 1959 (2 copies) 23Ladies In My Library: Books and Letters from the Collection of Norman H. Strouse, 1968 (2 copies) Ladies in my Library, Manuscript Society talk, 1966 Lengthened Shadow, an Address by Norman H. Strouse at the Grolier Club,1960 McKinley Junior High School talk, 1968 National Library Week, speech before Magazine Promotion Group, 1962 New Star in Temple, Charles Trumball Hayden Library dedication, 1966 Passionate Pirate, Thomas Bird Mosher, Society of Printers, 1963 Passionate Pirate,1964 Pleasures of Packing a Library (reprint), 1968 Pleasures of Paper Are Infinite, 1963 Silverado Episode, 1966 (2 copies) Silverado Press Letter from T.J. Cobden-Sanderson "To my dear Rbt.", 20 November 1914, 1950; photograph of Emery Walker and T.J. Cobden-Sanderson, undated Silverado Museum, a Twenty Year Retrospective, 1989 Silverado Press bookplate sketch, undated Robert Louis Stevenson, 1971 and undated The Silverado Squatters by Robert Louis Stevenson, undated The Silverado Squatters: Robert Louis Stevenson by Lawrence Clark Powell (reprint), 1971 A Spirited Enterprise, by Marshall E. Dimock, 1961 (2 copies) Christmas Greetings 24Miscellaneous, 1961-1986 and undated Miscellaneous Materials Case of the Private Press, Type Talks, 1961 Christmas and Artistic Expression Led to Silverado Press Founding, Inland Printer, 1956 Correspondence, 1958-1986 Gala Book Week at the Grolier Club, visit to Strouse's library, 1964 Home Hobbyists Delight in Toiling Over a Hot Press, New York Times, 1963 Manuscript Society, 15th annual meeting, 1962 National Library Week, 1958-1959 1958 1959 planning, 1958-1959 Strouse elected chairman, 1961 New York Public Library Fund, Strouse named chairman, 1965 Norman H. Strouse: a Profile in Books, Christian Science Monitor, 1960 Norman H. Strouse: Curiosity Is a Tool, Printer's Ink, ca. 1954-1955 Personal Materials Series, 1852-1990 and undated 6 Boxes

Includes material relating to Strouse's private life. Some materials were collected for a book on Strousse's life, also included in the series, and presented to him on the occasion of his retirement from JWT. The series consists of four categories: Clippings, Correspondence, Memorabilia and Photographs. See also Oversize Materials. Arranged alphabetically.

Clippings, 1852-1924 Correspondence, 1941-1990 General, 1968-1969 Army records, 1941-1967(3 folders) 25Bob Haldeman, 1956-1978 Helen Hickey, 1981-1990 Friends from JWT days, 1965-1990 Lord Thomson luncheon, 1967 Personal acknowledgements, 1951-1968 and undated(3 folders) Retirement letters, 1968(3 folders) Stock issues, JWT, 1950-1973 26Strouse's retirement book background materials and correspondence, 1965-1970 Strouse's 60th birthday, 1966 Strouse's 70th birthday, 1976 Memorabilia, 1934-1986 AAAA Chairman of the board commemorative metal box, 1964-1965 Meeting medal, 1962 American Federation of Advertisers, American Association of the West, Printer's Ink Network Distinguished Service Award medal with stand, 1966 27Bound certificate to accompany New York Public Library anniversary medal, 1961 Bound citation from Board of Trustees, Temple University, 1965 Bound citation to Norman Strouse from National Outdoor Advertising Bureau on illuminated vellum, 1961 Cartoon of Norman Strouse as an artist, undated Cartoon showing people coming to see Norman Strouse, undated Columbia University, School of Engineering and Applied Science Centennial, 1964 First National Bank 150th birthday medal, 1962 Forbes 50 Foremost Business Leaders, 1957 Correspondence and clippings Keychain Medal Framed certificate from Alpha Delta Sigma National Advertising Fraternity for Men, 1964 Framed letter from Yousuf Karsh, 1984 28Franklin Award for Distinguished Service, medal and photographs, 1965 Jardine memorabilia, 1961-1983 JWT 125th anniversary lapel pin and letter, 1989 JWT centennial paperweight, 1964 JWT centennial medal from JWT Italy, 1964 New York Public Library medal, 1961 Norman H. Strouse: A Collection of Rememberences on the Occasion of His Retirement from the Chairmanship of the J. Walter Thompson Company, edited by Arnold Grisman and Colin C. Dawkins, 1969 Norm Strouse: This Is Your Life in Posters, booklet, undated Original small ad that started Norman Strouse in advertising business, 1925 Pease scrapbook materials, 1934-1968

[Includes signed letter from President Dwight Eisenhower regarding accomodations during the dedication of the AMerican Red Cross Chapter Building in 1963. Also includes transcript of Strouse's 1963 Profit speech.]

29Poem to First Lady of JWT, Charlotte Strouse, 1955 Salvation Army centenary paperweight, 1965 Strouse 80th birthday resolution, JWT board of directors, 1986 Strouse memorabilia inventory, 1964 Photographs Luchesi Portrait, 1969 (5 folders)

[Includes photographs, negatives and related newsletters.]

Strouse family and friends, ca. 1910-1955(3 folders) Vacation in Germany,1960s Oversize Materials 10 Boxes

Contains oversize materials removed from previous series.

General JWT office files Clippings and photographs, OV1Scrapbook, 1956-1960 OV2Clippings, general 1955, 1962 1852, 1947-1967 Detroit office, 1953, 1967-1968 (Includes contents of a scrapbook documenting Norman Strouse's election as vice president, as well as photos and sketches of wartime Manila, 1939-1946.) Chicago Tribune JWT special, 1964 Detroit Times special, 1955 Times (London) supplement on JWT, 1962 Wall Street Journal advertisement featuring Norman Strouse, ca. 1970s Company History, Adman Who Makes a Difference, Business Week, photographs and article, 1966 Corporate Administration, 1955-1959 Contents of an album to commemorate Dan Seymour, undated General organization, 1955 Detroit office Scrapbook covering Strouse's election to JWT Vice-President, including photographs of wartime Manila, 1945-1947 and undated In-house spoof of billboard advertisement, ca. 1950 Strouse-client relationships chart, 1979 Puerto Rico trip, 1963 San Francisco office Framed letter from Stanley Resor to Norman Strouse at the San Francisco office, 1936 Corporate administration, general correspondence files, 1955-1967 Professional associations General correspondence, 1956-1964 Business writings and speeches Folder including background articles related to 1961 speeches, 1961 Detroit office OV3Ford Motor Company, Baby Talk billboard scrapbook, ca. 1947 OV4Personal Materials Memorabilia Belgische Impressionen, color sketches of Belgium produced by JWT Frankfurt, 1963 Bound copy of Strouse's honorary doctorate diploma from the University of California, 1967 Cartoon to celebrate the 100th birthday of JWT featuring Strouse and George Reeves, ca. 1964 Cartoon featuring Norman Strouse and golf, undated Certificate of achievement from London office, 1962 Christmas greetings, Sunset and JWT celebrate 60 years, undated Citation to Norman Strouse on the occassion of his winning the Franklin Award at the Printing Week dinner, 1965 Matted Time cover, 1962 Resolution by the JWT Board and advertisement commemorating Strouse's 80th birthday, 1986 Photographs Portrait of Strouse in uniform, ca. 1940s Portrait photographs with inscriptions to Strouse, undated (Photographs include Bill Laurie, Kenn Hinks, Wally Elton, Dan Seymour, George Reeves and Ed Wilson.) Portrait photograph of Ted Jardine with personal dedication to Strouse, undated OV5Scrapbook Photographic recording of Strouse's visit to Japan, 1964 OV6Silver bowl, ca. 1959

[Presented to Strouse by Helen and Stanley Resor to commemorate Strouse's 30 years of service at JWT. Presentation also marked Resor's retirement as CEO of JWT and Strouse's appointment to that position. Bowl is an exact copy of one made by Paul Revere in 1768.]

OV7Photo album documenting Luchesi sculpture (Includes captions written by Luchesi.), 1968 OV8Tribute to the Advertising Industry commemorative plaque, accepted by Norman Strouse, AAAA Chairman, 1964 OV9Strouse 70th birthday greetings, bound in velvet box, 1966 OV10 Norman H. Strouse: A Collection of Rememberences on the Occasion of His Retirement from the Chairmanship of the J. Walter Thompson Company, edited by Arnold Grisman and Colin C. Dawkins, 1969