MenuInventory of the J. Walter Thompson Company. Winfield Taylor Papers, 1948-1960 and undated
Abstract
The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Winfield Taylor worked as a copywriter in the Creative Department of JWT from 1934 until 1960, becoming a Vice President in 1950.
The Winfield Taylor Papers span the years 1948-1960 and include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material. Notable correspondents include Joan Didion, Norman H. Strouse, Henry C. Flower, Jr., Samuel Meek, and John Monsarrat. Major clients include Ford, Shell, and Pan American.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- J. Walter Thompson Company.
- Title
- J. Walter Thompson Company. Winfield Taylor Papers,1948-1960 and undated
- Language of Material
- English,
- Extent
- 4.7 Linear Feet, About 2,770 Items
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Collection Overview
The Winfield Taylor Papers span the years 1948-1960 and include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material. Notable correspondents include Joan Didion; Norman H. Strouse; Henry C. Flower, Jr. ;Samuel Meek; andJohn Monsarrat. Major clients includeFord, Shell, and Pan American. Campaigns covered are Worth More...and Why for Ford, and This is the Captain Speaking for Pan American. There are also materials pertaining to the following clients: American Red Cross, Champion Spark Plug, Foundation for Commercial Banks, Institute of Life Insurance, Johns-Manville, Pharmacraft, Charles F. Orvis Company, RCA, Scott Paper, and Standard Brands.
The collection is organized into two series: General Files and Client Files.
The General Files Series includes correspondence and memoranda of a general nature, unassociated with specific clients or advertising campaigns, as well as miscellaneous personal items.
The Client Files Series documents Taylor's work with several clients, with the bulk of materials pertaining to his work for Ford and Shell.
Administrative Information
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Access Restrictions
Collection is restricted.
Review Board minutes may not be photocopied.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Browse List of Series
Collapse All
Expand AllIncludes correspondence and memoranda of a general nature, unassociated with specific clients or advertising campaigns, as well as miscellaneous personal items.
Materials document Taylor's work with several clients, with the bulk of materials pertaining to his work for Ford and Shell. Materials include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material.
The series is arranged into three subseries: Ford, Shell, andOther Clients.
Note on Restriction: Review Board minutes may not be photocopied.
[RESTRICTED: No photocopying]
Includes Worth More and Why--Best Ford Ad for 1953.
Arranged alphabetically by client name.
Historical Note
The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Winfield Taylor worked as a copywriter in the Creative Department of JWT from 1934 until 1960, becoming a Vice President in 1950. Taylor was born in Wilmette, Illinois. He attended Dartmouth College and, prior to joining JWT, worked at Marshall Field and Company, Henry Hearst and McDonald, McCann-Erickson, and the Curtis Publishing Company.
Related Material
Materials related to this collection may be found in other J. Walter Thompson Company collections, including the Account Files, Domestic Advertisements Collection, Iconographic Collection, Newsletter Collection, Review Board Records and the Sam Meek Papers.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Winfield Taylor Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Provenance
The J. Walter Thompson Company. Winfield Taylor Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1987.
Processing Information
Processed by the J. Walter Thompson Company Archives, 1979
Encoded by Angela McClendon
Completed June 2007
Accession 790718 is described in this finding aid.
Descriptive sources and standards used to create this inventory:DACS, EAD, NCEAD guidelines, and our localStyle Guide.