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Guide to the J. Walter Thompson Company. Winfield Taylor Papers, 1948-1960 and undated

Abstract

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Winfield Taylor worked as a copywriter in the Creative Department of JWT from 1934 until 1960, becoming a Vice President in 1950. The Winfield Taylor Papers span the years 1948-1960 and include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material. Notable correspondents include Joan Didion, Norman H. Strouse, Henry C. Flower, Jr., Samuel Meek, and John Monsarrat. Major clients include Ford, Shell, and Pan American.

Descriptive Summary

Collection Number
RL.00753
Title
J. Walter Thompson Company. Winfield Taylor papers
Date
1948-1960 and undated
Creator
J. Walter Thompson Company
Extent
4.7 Linear Feet, About 2,770 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Material in English

Collection Overview

The Winfield Taylor Papers span the years 1948-1960 and include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material. Notable correspondents include Joan Didion; Norman H. Strouse; Henry C. Flower, Jr. ;Samuel Meek; andJohn Monsarrat. Major clients includeFord, Shell, and Pan American. Campaigns covered are Worth More...and Why for Ford, and This is the Captain Speaking for Pan American. There are also materials pertaining to the following clients: American Red Cross, Champion Spark Plug, Foundation for Commercial Banks, Institute of Life Insurance, Johns-Manville, Pharmacraft, Charles F. Orvis Company, RCA, Scott Paper, and Standard Brands.

The collection is organized into two series: General Files and Client Files.

The General Files Series includes correspondence and memoranda of a general nature, unassociated with specific clients or advertising campaigns, as well as miscellaneous personal items.

The Client Files Series documents Taylor's work with several clients, with the bulk of materials pertaining to his work for Ford and Shell.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Review Board minutes may not be photocopied.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

1. General Files Series, 1953-1960 and undated

1 Box

Includes correspondence and memoranda of a general nature, unassociated with specific clients or advertising campaigns, as well as miscellaneous personal items.

General correspondence and memoranda, 1953-1960 and undated
(4 folders)
Box 1
Foreign correspondence, 1953, 1957-1958
Box 1
Miscellaneous personal material, 1960 and undated
Box 1

2. Client Files Series, 1948-1960 and undated [RESTRICTED]

10 boxes

Materials document Taylor's work with several clients, with the bulk of materials pertaining to his work for Ford and Shell. Materials include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material.

The series is arranged into three subseries: Ford, Shell, andOther Clients.

Conditions Governing Access note

Note on Restriction: Review Board minutes may not be photocopied.

Correspondence and memoranda, 1948-1960
(11 folders)

Arranged chronologically.

Box 1
Call reports, 1957-1960
(10 folders)

Arranged chronologically.

Box 2
Minutes: 1958 Model Introduction Meeting, 1957
Box 2
Minutes: Review Board, 1957-1958
(2 folders)
Box 2
Copy, 1953
(2 folders)

Includes Worth More and Why--Best Ford Ad for 1953.

Box 2
Copy (1956, 1957 models), 1956-1957
Box 2
Copy (1958 model), 1957-1958
(2 folders)
Box 2
Copy (XK model--Fordet), 1958
Box 3
Copy (1959 model), 1958-1959
(2 folders)
Box 3
Copy (1960 model), 1959-1960
(2 folders)
Box 3
Copy (1961 model), 1960
Box 3
Songs, 1958
Box 3
Ideas, 1956-1957
Box 3
Advertising plans (1957 model), 1957
Box 3
Advertising plans (1958 model), 1957-1958
(2 folders)
Box 3
Model data (1957 model), 1957
(7 folders)
Box 3
Model data (1958 model), 1957-1958
(17 folders)
Box 4
Model data (1959 model), 1958-1959
(9 folders)
Box 5
Model data (1961 model), 1960
(7 folders)
Box 5
Reports: Research Department, 1956-1959
(6 folders)
Box 5
Reports: Production Status, 1957-1958
(2 folders)
Box 6
Foreign models: Britain, 1957
Box 6
Foreign models: Germany, 1958
Box 6
Speeches and writings (unknown author), 1956
Box 6
Promotion campaign (1957 model), 1956-1957
Box 6
Printed material, 1952-1960
Reports: Ford Marketing Research (1957 model), 1957-1958
(2 folders)
Box 6
Reports: Ford Marketing Research (1958 model), 1957-1958
(6 folders)
Box 6
Reports: Ford Product Engineering (1958 model), 1957
Box 6
Model T Instruction Book (reprint), 1954
Box 7
Advance Advertising Information for FDAF Committees, 1954
Box 7
Advertising-Merchandising FDAF Digest (Prepared and distributed by JWT Detroit), 1957
Box 7
The News at a Glance (Prepared and distributed by Field Service Department, JWT Detroit), 1959-1960
Box 7
Clues to Successful Truck Operators, 1957
Box 7
The Ford Dealer, 1957 and1959
Box 7
Ford Times, 1957-1958
Box 7
Pamphlets for employees, 1957
Box 7
Ford: All the Facts, 1957
Box 7
Ford: All the Facts, 1959
Box 7
1959 Ford Facts, 1958
Box 7
Supplement toUsed Car Promotional Handbook for Ford Dealers, 1959
Box 7
Mail promotions, 1959-1960
Box 7
Automobile and truck brochures (1957 model), 1957
Box 7
Automobile and truck brochures (1957 model--retractable hardtop), 1957
Box 7
Automobile and truck brochures (1958 model), 1959
Box 8
Automobile brochures (1959 model), 1959
Box 8
Truck brochures (1960 model), 1960
Box 8
Miscellaneous, 1952-1959
Box 8
Correspondence and memoranda, 1957-1960
(4 folders)
Box 9
Review Board minutes, call reports and notes regarding meetings, 1957-1958
(2 folders)
Box 9
Copy, 1957-1960
(8 folders)
Box 9
Shell Proposition, 1957-1960
Box 10
Consumer Purchase Panel reports, 1958
Box 10
Art time schedules, 1957
Box 10
Estimates, 1957-1958
(2 folders)
Box 10
Printed material, 1956-1959 and undated
Reports, 1956 and1958
Box 10
Newspaper clippings, 1957-1958
Box 10
Shell News, 1957 and1959
Box 10
Miscellaneous, 1957 and undated
Box 10

Other Clients Subseries, 1953-1960 and undated

Arranged alphabetically by client name.

Correspondence and memoranda, 1957
Box 11
Copy, 1957
Box 11
Copy, 1958
Box 11
Copy and memoranda, 1959-1960
Box 11
Copy and memorandum, 1957
Box 11
Copy, undated
Box 11
Correspondence, 1957-1958
Box 11
Copy, 1958
Box 11
Printed material, 1957-1958
Box 11
Correspondence and memoranda, 1957-1958
Box 11
Copy, 1958-1960
(3 folders)
Box 11
Printed material (Jet clipper service), 1958 and 1960
Box 11
Memorandum and copy, 1959-1960
Box 11
Copy, 1953 and 1959
Box 11
Correspondence and memoranda, 1957
Box 11
Copy, 1957 and 1959
Box 11
Tender Leaf Tea: Memoranda, 1957
Box 11
Chase & Sanborn: Correspondence and memorandum, 1959
Box 11
Chase & Sanborn: Copy, 1959-1960
(2 folders)
Box 11
Didion, Joan
Box 1 (Folder 3)
Flower, Henry C., Jr.
Box 1 (Folders 3 and 7)
Meek, Samuel W.
Box 11 (Folder 7)
Monsarrat, John
Box 11 (Folder 7)
Resor, Stanley B.
Box 1 (Folders 1 and 3)
Strouse, Norman H.
Box 1 (Folders 1, 2, 3, 7, and 13)
Waldo, Ruth
Box 1 (Folder 3)

Historical Note

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Winfield Taylor worked as a copywriter in the Creative Department of JWT from 1934 until 1960, becoming a Vice President in 1950. Taylor was born in Wilmette, Illinois. He attended Dartmouth College and, prior to joining JWT, worked at Marshall Field and Company, Henry Hearst and McDonald, McCann-Erickson, and the Curtis Publishing Company.

Subject Headings

Separated Material

Separated Material

The following materials were separated from the collection by the J. Walter Thompson Co. Archives:

Advertisements for Ford, Shell, American Red Cross and Pan American have been relocated to the J. Walter Thompson Company Domestic Advertisements Collection. Cross-reference sheets giving the headline of each advertisement are found in the first folder labeled “Copy” for each client. Thirteen Ford proof books dating from 1940 to 1957 and 11 Shell proof books dating from 1948 to 1956 have also been placed in the Domestic Advertisements Collection, but may not be cross-referenced within the collection.

Photographs and negatives of Shell's City of Tomorrow advertisement were placed in the J. Walter Thompson Company's Photograph Collection (presently called the Iconographic Collection) in the Clients series. A slide of this advertisement is also available in the Iconographic Collection, Clients Subseries, Slide SF34.

Duplicates of miscellaneous issues of the J. Walter Thompson Company News dating from 1957 to 1959 were discarded. A complete set of this publication for this period may be found in the J. Walter Thompson Company Newsletter Collection.

Two reel-to-reel tape recordings of Ford commercials, circa 1956, were transferred to the J. Walter Thompson Company. New York Office. Media Center Audio-Visual Collection in 1982.

Related Material

Materials related to this collection may be found in other J. Walter Thompson Company collections, including the Account Files, Domestic Advertisements Collection, Iconographic Collection, Newsletter Collection, Review Board Records and the Sam Meek Papers.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Winfield Taylor Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Winfield Taylor Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1987.

Processing Information

Processed by the J. Walter Thompson Company Archives, 1979

Encoded by Angela McClendon

Completed June 2007

Accession 790718 is described in this finding aid.