DACS

jwttravelingarchives Inventory of the J. Walter Thompson Company. Traveling Archives Records, 1990-1995 Processed by: Meghan Lyon; machine-readable finding aid created by: Meghan Lyon David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 004265394

Machine-readable finding aid derived from XML authoring program. Date of source: December 2009Processed by Meghan Lyon, December 2009; finding aid encoded by Meghan Lyon, David M. Rubenstein Rare Book & Manuscript Library, Duke University, December 2009 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the J. Walter Thompson Company. Traveling Archives Records, 1990-1995 David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. J. Walter Thompson Company. Traveling Archives Records, 1990-1995 Material in English, Japanese 1.2 Linear Feet 50 Items For current information on the location of these materials, please consult the Library's online catalog. In 1994, J. Walter Thompson Co. used its archives at Duke University and information from many offices to create three audiovisual modules on JWT history. Kodak account director Ernie Emerling managed the project. Accession (2009-0185) (50 items; 0.6 lin. ft.; dated 1990-1995) consists of miscellaneous items used in creating the Traveling Archives. Includes submissions on innovations and milestones in JWT advertising by several international offices, including Japan, India, Brazil, and Spain. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is restricted.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

In addition, original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Traveling Archives Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Traveling Archives Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1996.

Processing Information

Processed by Meghan Lyon, December 2009

Encoded by Meghan Lyon, December 2009

This collection is minimally processed: materials may not have been ordered and described beyond their original condition.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.

Collection Overview

This collection is grouped by country and includes submissions on innovation and milestones as determined by JWT executives. These materials were submitted as part of a larger JWT Traveling Archives project in 1994. Countries represented include Japan, South Africa, India, Brazil, Spain, and Australia. Also includes a brief history of the JWT Company.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Emerling, Ernie. J. Walter Thompson Company. Advertising agencies. Japan--advertising. India--advertising. Spain--advertising. Brazil--advertising. Videotapes. Contents of Collection Accession (2009-0185) (2 boxes)

[Original audiovisual materials are closed to use. Use of these materials may require production of listening or viewing copies. Please contact a reference archivist before coming to use this collection.]

1South Africa videocassette Rejected materials Australia, South Africa, and JWT History Japan Spain Brazil 2India