Inventory of the J. Walter Thompson Company. Traveling Archives Records, 1990-1995

Abstract

In 1994, J. Walter Thompson Co. used its archives at Duke University and information from many offices to create three audiovisual modules on JWT history. Kodak account director Ernie Emerling managed the project.

Accession (2009-0185) (50 items; 0.6 lin. ft.; dated 1990-1995) consists of miscellaneous items used in creating the Traveling Archives. Includes submissions on innovations and milestones in JWT advertising by several international offices, including Japan, India, Brazil, and Spain. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository: David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator: J. Walter Thompson Company.
Title: J. Walter Thompson Company. Traveling Archives Records, 1990-1995
Language of Material: English,, Japanese
Extent: 1.2 Linear Feet, 50 Items
Location: For current information on the location of these materials, please consult the Library's online catalog.

Series Quick Links

Accession (2009-0185)

Collection Overview

This collection is grouped by country and includes submissions on innovation and milestones as determined by JWT executives. These materials were submitted as part of a larger JWT Traveling Archives project in 1994. Countries represented include Japan, South Africa, India, Brazil, Spain, and Australia. Also includes a brief history of the JWT Company.

Administrative Information

A majority of collections are stored off site and must be requested at least 24 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

Access Restrictions

Collection is restricted.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

In addition, original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

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Accession (2009-0185)

(2 boxes)

[Original audiovisual materials are closed to use. Use of these materials may require production of listening or viewing copies. Please contact a reference archivist before coming to use this collection.]

South Africa videocassette

Box 1

Rejected materials

Box 1

Australia, South Africa, and JWT History

Box 1

Japan

Box 1

Spain

Box 1

Brazil

Box 1

India

Box 2

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Traveling Archives Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.