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Guide to the J. Walter Thompson Company. Traveling Archives Records, 1990-1995

Abstract

In 1994, J. Walter Thompson Co. used its archives at Duke University and information from many offices to create three audiovisual modules on JWT history. Kodak account director Ernie Emerling managed the project.

Accession (2009-0185) (50 items; 0.6 lin. ft.; dated 1990-1995) consists of miscellaneous items used in creating the Traveling Archives. Includes submissions on innovations and milestones in JWT advertising by several international offices, including Japan, India, Brazil, and Spain. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Traveling Archives records 1990-1995
Language of Material
English,, Japanese
Extent
1.2 Linear Feet, 50 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

This collection is grouped by country and includes submissions on innovation and milestones as determined by JWT executives. These materials were submitted as part of a larger JWT Traveling Archives project in 1994. Countries represented include Japan, South Africa, India, Brazil, Spain, and Australia. Also includes a brief history of the JWT Company.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

[Original audiovisual materials are closed to use. Use of these materials may require production of listening or viewing copies. Please contact a reference archivist before coming to use this collection.]

South Africa videocassette
Box 1
Rejected materials
Box 1
Australia, South Africa, and JWT History
Box 1
Japan
Box 1
Spain
Box 1
Brazil
Box 1
India
Box 2

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Traveling Archives Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Traveling Archives Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1996.

Processing Information

Processed by Meghan Lyon, December 2009

Encoded by Meghan Lyon, December 2009

This collection is minimally processed: materials may not have been ordered and described beyond their original condition.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.