Guide to the J. Walter Thompson Company. Traveling Archives Records, 1990-1995
In 1994, J. Walter Thompson Co. used its archives at Duke University and information from many offices to create three audiovisual modules on JWT history. Kodak account director Ernie Emerling managed the project.
Accession (2009-0185) (50 items; 0.6 lin. ft.; dated 1990-1995) consists of miscellaneous items used in creating the Traveling Archives. Includes submissions on innovations and milestones in JWT advertising by several international offices, including Japan, India, Brazil, and Spain. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- J. Walter Thompson Company.
- J. Walter Thompson Company. Traveling Archives records, 1990-1995
- Language of Material
- English,, Japanese
- 1.2 Linear Feet, 50 Items
- For current information on the location of these materials, please consult the Library's online catalog.
This collection is grouped by country and includes submissions on innovation and milestones as determined by JWT executives. These materials were submitted as part of a larger JWT Traveling Archives project in 1994. Countries represented include Japan, South Africa, India, Brazil, Spain, and Australia. Also includes a brief history of the JWT Company.
Collection is restricted.
Researchers must register and agree to copyright and privacy laws before using this collection.
In addition, original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
[Original audiovisual materials are closed to use. Use of these materials may require production of listening or viewing copies. Please contact a reference archivist before coming to use this collection.]
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.
[Identification of item], J. Walter Thompson Company. Traveling Archives Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The J. Walter Thompson Company. Traveling Archives Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1996.
Processed by Meghan Lyon, December 2009
Encoded by Meghan Lyon, December 2009
This collection is minimally processed: materials may not have been ordered and described beyond their original condition.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.