Guide to the J. Walter Thompson Company. Granger Tripp Papers, 1958-1984
The Papers of Granger Tripp span the years 1958-1984. They chiefly consist of presentations and speeches, but also include correspondence, memoranda, publications, and clippings, as well as a manuscript score for the Kodak song The Times of Your Life, photographs, and audiovisual material.
The collection mainly reflects Granger Tripp's role as creative supervisor directing the creative work at the J. Walter Thompson Company between 1966 and 1984. It document's the contents and strategies of creative advertisement for the Eastman Kodak Company, as well as advertisement strategy and philosophy of the J. Walter Thompson Company in general. In addition to writings by Granger Tripp, the collection contains various writings, correspondence and memoranda of other members of the J. Walter Thompson Company creative team, including Jeremy Bullmore, Burt Manning, Douglass C. Harvey, Sonja Suspeh, Don Johnston and Joel Baumwoll.
Covering material that is client-specific as well as general in nature, the Granger Tripp collection consists of one large series referring explicitly to the collaboration between JWT and the Eastman Kodak Company and three additional series referring to the creative work of JWT in general. The Eastman Kodak Series documents the development, execution and public reaction to various creative advertising campaigns developed by the J. Walter Thompson Company for the Eastman Kodak Company. A Speeches And Writings Series refers to the company's strategies and philosophy in general. A small Publication Series contains publications on commercials for Eastman Kodak as well as advertising in general. An Audiovisual Series documents Granger Tripp's late affiliation with the Ford Motor Company. It consists of one u-matic video tape on the development of the Ford Taurus, 1986.
- Collection Number
- J. Walter Thompson Company. Granger Tripp papers
- J. Walter Thompson Company
- 0.8 Linear Feet, about 600 items
- David M. Rubenstein Rare Book & Manuscript Library
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in the J. Walter Thompson Company. Granger Tripp Papers have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
|1922, Sept. 20||
Born in Mt. Kisco, NY.
B.A. Union College; upon graduation he was sent to Yale University by the US Army to study the Italian military government.
Spent his ETO duty as a radio operator in the infantry.
Joined Radio Reports, Inc.. Became branch manager, sales manager and vice president of the organization.
Married Kathleen Martin.
Joined the J. Walter Thompson Company as a Radio-TV commercial writer.
Appointed Vice President of the J. Walter Thompson Company.
Appointed Creative Supervisor of the J. Walter Thompson Company.
Appointed Senior Vice President of the J. Walter Thompson Company.
Retired from the J. Walter Thompson Company.
Consultant to the J. Walter Thompson Company and Ford Motor Company.
|1991, March 20||
Died, Mt. Kisco, NY.
[Identification of item], J. Walter Thompson Company. Granger Tripp Papers, 1958-1984, David M. Rubenstein Rare Book & Manuscript Library, Duke University
The papers of Granger Tripp were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company in 1987.
Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.
Processed by: Imke Risopp-Nickelson
Completed June 30, 1995
Encoded by Stephen Douglas Miller
If not noted otherwise, the speeches and writings are by Granger Tripp.