DACS

jwtviolaanthony Inventory of the J. Walter Thompson Company. Anthony J. Viola Papers, 1968-2009 and undated Processed by: Tara Wink; machine-readable finding aid created by: Tara Wink The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 004184739

Machine-readable finding aid derived from XML authoring program. Date of source: December 2009Processed by Tara Wink, December 2009; finding aid encoded by Tara Wink, David M. Rubenstein Rare Book & Manuscript Library, Duke University, December 2009 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the J. Walter Thompson Company. Anthony J. Viola Papers, 1968-2009 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. J. Walter Thompson Company. Anthony J. Viola Papers, 1968-2009 and undated Material in English Spanish 58 Linear Feet 6000 Items For current information on the location of these materials, please consult the Library's online catalog. The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Anthony Viola worked as a Creative executive with a number of agencies before retiring as Senior Art Director with JWT. The Anthony J. Viola Papers span the years 1968-2009 and document Viola's career, especially his role as an art director at JWT's New York, Chicago, and Lisbon offices. The papers include some correspondence and other office files but the bulk of the collection consists of artwork for print advertisements and television storyboards; along with videocassettes, videotapes, DVDs and 16mm films of television commercials created by Viola. The papers cover JWT offices in Chicago; New York; Milan (Italy); Buenos Aires (Argentina); Lisbon (Portugal); and Santiago (Chile). Key clients include Bell Atlantic; the City of Boston; Citibank; Dole; Kodak; Interstate Bakeries; Johnson & Johnson; Kellogg; Kimberly Clark; Kraft Foods; Mars; Miller beer; Nestlé; Pepsi; Pfizer; Reckitt & Benckiser; Rolex; Sears; Schlitz; Unilever; and Warner Lambert. Most of the files are in English; some materials are in Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, original audiovisual materials are closed to researchers until use copies can be made.

In addition, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Anthony J. Viola Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Anthony J. Viola Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2009.

Processing Information

Processed by Tara Wink, December 2009

Encoded by Tara Wink, December 2009

Accession 2009-0104 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note Chronology List 1960 Associate Degree, Applied Arts and Sciences, State University of New York, Long Island 1964 BA, State University of New York, Long Island 1960-1969 Art Director, General Electric Company in New York 1968 Graduated from General Electric School of Advertising, program in Advertising and Sales Promotion 1969-1974 Art Supervisor, Kenyon & Eckert Advertising in Boston 1974-1976 Head Art Director, Hill Holliday Conners-Cosmopulos, Inc. in Boston 1976-1978 Vice President, Associate Creative Director, McCann-Erickson Inc., Chicago 1978-1981 Vice President, Associate Creative Director, JWT Chicago 1981-1986 Vice President, Associate Art Director, JWT New York 1986-1988 Vice President, Associate Creative Director, Backer Spielvogel Bates, New York, N.Y. 1989-1990 Vice President, Senior Creative Group Head, Ketchum Advertising, New York, N.Y. 1990-2009 Senior Art Director at J.Walter Thompson in New York, Chicago and Lisbon 2000-2005 Visiting Professor, University of Syracuse, Newhouse School of Communication and VPA Summer Masters Class Collection Overview

The Anthony J. Viola Papers span the years 1968-2009 and document Viola's career, especially his role as an art director at JWT's New York, Chicago, and Lisbon offices. The papers include some correspondence and other office files but the bulk of the collection consists of artwork for print advertisements and television storyboards; along with videocassettes, videotapes, DVDs and 16mm films of television commercials created by Viola. The papers cover JWT offices in Chicago; New York; Milan (Italy); Buenos Aires (Argentina); Lisbon (Portugal); and Santiago (Chile). Key clients include Bell Atlantic; the City of Boston; Citibank; Dole; Kodak; Interstate Bakeries; Johnson & Johnson; Kellogg; Kimberly Clark; Kraft Foods; Mars; Miller beer; Nestlé; Pepsi; Pfizer; Reckitt & Benckiser; Rolex; Sears; Schlitz; Unilever; and Warner Lambert. Most of the files are in English; some materials are in Spanish.

Collection Arrangement

The collection is organized into three Series: General Records; Advertising Designs; and Audiovisual Materials.

The General Records series is organized into three categories: Office Files; Personal Files; and Use Copies of Audiovisual Materials. Office Files includes correspondence and memoranda for General Electric, and the JWT Milan (Italy) and Santiago (Chile) Offices. Personal Files contains private correspondence, resumes and biographical sketches. Use Copies of Audiovisual Materials contains use copies of Viola's television commercials and scans of sketches, print advertisements, TV boards and storyboards from the 1970s to 2000s. The Advertising Designs series contains the bulk of the collections' content. This series is divided into categories according to form and format: small- and large-format Artwork; small- and large-format Laminated Print Advertisements; Mounted Advertising Designs; and Oversized Materials. Arranged alphabetically by brand. Artwork contains mostly sketches, drafts and proofs of television commercial storyboards and print advertisements, as well as some attached notes. The Laminated Print Advertisements contains proofs of print advertisements, laminated for use in presentations. Mounted Advertising Designs consist of print advertisements and storyboards that have been mounted on mat board or foamcore board. Oversized Materials contains sketches, drafts and final proofs of television commercial storyboards, sketches and final proofs of print advertisements, as well as some screen prints and posters. The Audiovisual Series contains television commercials, presentation and sample reels in 16mm film, 1-inch videotape, VHS videocassette, Betacam, and DVD formats. Use copies are available for some of these commercials. Arranged alphabetically by brand or title.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Viola, Anthony J. J. Walter Thompson Company. J. Walter Thompson Company. Buenos Aires Office. J. Walter Thompson Company. Chicago Office. J. Walter Thompson Company. Lisbon Office. J. Walter Thompson Company. Milan Office. J. Walter Thompson Company. New York Office. J. Walter Thompson Company. Santiago (Chile) Office. Bell Atlantic Corporation. Citibank (New York, N.Y.) Dole Food Company. Eastman Kodak Company. Interstate Bakeries Corporation. Johnson & Johnson. Kellogg Company. Kimberly-Clark Corporation. Kraft Foods Company. Mars, Incorporated. Miller Brewing Company. Nestlé. PepsiCo, inc. Chas. Pfizer & Co. Reckitt Benckiser (Firm) Montres Rolex S.A. Sears, Roebuck and Company. Jos. Schlitz Brewing Co. Unilever (Firm). Warner-Lambert Company. Advertising agencies. Advertising agencies--Argentina. Advertising agencies--Chile. Advertising agencies--Europe. Advertising agencies--Italy. Advertising agencies--Portugal. Advertising agencies--United States. Advertising executives. Advertising executives--Chile. Advertising executives--Europe. Advertising executives--Italy. Advertising executives--Portugal. Advertising executives--United States. Television advertising. Television advertising--Argentina. Television advertising--Chile. Television advertising--Europe. Television advertising--Italy. Television advertising--Portugal. Television advertising--United States. 16mm. DVDs. Proofs. Videocassettes. Videotapes. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:

John F. Dingham Papers

Wallace W. Elton Papers

In addition, other advertising Art Directors' papers held by the Hartman Center include:

Gene Federico Papers

Charles McKinney Papers

Garrett Orr Papers

Klaus Reikowski Papers

Ben Rosen Papers

Robert S. Smith Papers

Contents of Collection General Files, 1968-2009 (1 box)

Includes corporate and private correspondence, memoranda, resumes and DVDs of television commercials along with scans of print advertisements. Firms represented include General Electric, and the JWT Milan (Italy) and Santiago (Chile) Offices. Organized into two categories: Office Files and Personal Files Arranged alphabetically.

Office Files, 1968-1982 1 General Electric Company, 1968-1969 J. Walter Thompson Company General correspondence, 1980-1985(6 folders) JWT Chile Office, 1980-1984 JWT Milan Office, 1981-1982 Milan Office Creative Book, 1981 Personal Files, 1981 and undated Correspondence, 1981 Resume and Biography, undated Advertising Designs, 1971-2009 and undated(19 boxes)

Includes sketches, drawings, mock-ups, and storyboards. A portion are laminated; others are mounted on mat board or foamcore. Arranged by form and format size, therein alphabetically by product name.

Artwork--small-format, 1976-2009 and undated 2 Abilify, 2005-2006 Acterma, 2008 Acutrim, undated Associated Mills, 1978 Band-Aid and Neosporin, 2008-2009 Band-Aid Ultra Strips, 2007-2008(2 folders) Bengay, 2006 Blem (Argentina), 1980 Cottonelle, undated(2 folders) Country Recipe Pasta Salad, undated Crispix Mix, undated Dole Fruit, 1987 ECU Vegetables, undated EPT Pregnancy Test, undated Glade (Argentina), 1980 Glass Plus, 2006(3 folders) Glo-Clot (Argentina), 1980 HBO, 1983-1984 Jake's Diet Cola, undated Kleenex, undated Kentucky Fried Chicken, 1976-1977 Klear (Argentina), 1980 Kodak, 1986 and undated(2 folders) Kodak (Brazil), 1985 Kodak (Chile), 1980-1981 Lever 2000, undated Lime Away, 2006 3 Listerine, 2000-2009 and undated(6 folders) Listerine Advanced, 2004 Listerine Daytime/Nighttime, 2008 Listerine Daytime, 2008(3 folders) Listerine Nighttime, 2008(3 folders) Listerine Pocket Packs, 2003 Listerine Print Advertisements, undated(2 folders) Listerine Smart Rinse, 2007 Listerine Total Care, 2008 Listerine Vibrant White, 2008 Listerine Whitening, 2004 Listerine Whitening Strips, 2008 and undated(2 folders) Listerine and Reach, 2008 Lubriderm, 2000-2002 Lysol Disinfectant, 2004 Lysol Food Service Sanitizer, 2006 Lysol Toilet Bowl Cleaner, 2004 Merita Bread, undated 4 Merrill Lynch, 2004(2 folders) Miller Lite, undated Neosporin, 2005-2006(3 folders) Nescafé (Chile), 1981 Nestea, undated Nestea Sugar Free, 1983 Neutra Air, 2006 Nutra-Sweet, 1987 Off Repellent (Argentina), 1980 Oscar Mayer, undated Pepcid E-Z Chews, 2007 Pepsi, 1979 Pepsi (Argentina), 1986 Pepsi International, undated Pepsi: Coola, San Citro, Jazz, Squeeze, 1985 Pepsi: Jake's Cola, Jazz, 1986 Philadelphia Cream Cheese, 2008(5 folders) Preferred Stock, 1989 Pristiq, 2007-2008(2 folders) 5 Purell, 2004-2008(3 folders) Quaker Meat Spreads (Argentina), 1980 Quaker Pasta (Argentina), 1980 Quaker Polenta (Argentina), 1980 Quaker Sardines (Argentina), 1980 Raid (Argentina), 1980(2 folders) Rolaids, 2004(2 folders) Rotateq, undated Sears, Roebuck and Company, 1977 Scott Towels, 2001 Skippy Peanut Butter, 1977 Slice, 1984(4 folders) Stouffer's, undated Sunkist Pre-Teen Multivitamin, 1990 Trident Advantage, 2000 Uncle Ben's Rice, 1988 Veet, 2006 Visine, 2007(4 folders) Wisk, undated Zyrtec, 2004(4 folders) Artwork--large format, 1980-2009 and undated 6 Abilify, 2005 Acterma, 2008 Band-Aid Global, 2008 Band-Aid and Neosporin, 2008-2009 Band-Aid Ultra Strips, 2008 Boston Bicentennial, undated Cottonelle, 2001 Glass Plus, 2006 Fidelity Investments, 1987-1988 7 Listerine, 2004-2006 Listerine Advanced, 2004 Listerine Nighttime and Daytime, 2008 Listerine Pocket Packs, 2005 Listerine Smart Rinse, 2006-2007 Listerine Total Care, 2008 Listerine Whitening, 2004 Lubriderm, 2001 Lysol Dissenfectant, 2004 Lysol Toilet Bowl Cleaner, 2004 Menopause Relief--Newsflash.com, undated Merrill Lynch, 2003 Neosporin, 2004-2007 Neutra Air, 2006 Pam Shriver Nutrition Tips, undated Pepcid, 2006-2007 8 Pepsi, 1980 Philadelphia Cream Cheese, 2008-2009 Pristiq, 2008 Purell, 2005 Rolaids, 2005 Scott Tissues, 2000 Slice, 1984 Sudafed P.E. Strips, 2004 Sylvia Porter's Financial Tips, undated Veet, 2006 Visine, 2006 Zyrtec, 2006-2007(2 folders) Laminated print advertisements--small format, 1971-2003 and undated 9 Canadian Breeding Laboratories, circa 1971-1973 Citibank, 1995-1997(2 folders) Charles River (Lakeview) Breeding Laboratories, circa 1971-1973 Dole Fruit, 1987-1988(2 folders) Grinnell Valves, circa 1971-1973 Hood, 1990 Hood Cottage Cheese, 1990 Jake's Cola, 1986 Kennedy Valve, undated Kodak, 1982-1983 Lender's Bagels, 1991 Lubriderm, 2003 Mimosa Butter, 1992 Mimosa Yogurt, 1992 Rolex, 1999-2002 The Wall Street Journal, undated Warner Lambert International, 1992 Laminated print advertisements--large format, 1971-2000 and undated 10 Bell Atlantic, 1996 Citibank, 1996 Colonial Meats, 1973 Findus, undated Hood Cottage Cheese, 1990 Kodak (George Cukor, Director), 1981 The Last Hurrah!, menus, 1971-1972 The Mayor's Older Bostonians, undated Philip Morris Companies Inc., 1986 Philips, undated Rolex, 2000 Sears, The Men's Store, undated The South Shore Conservatory of Music, undated The Wall Street Journal, undated Warner-Lambert International, 1992 Mounted advertising designs, 1988-1996 and undated 11 Listerine Cool Mint, undated Listerine Smart Rinse, undated Listerine Whitening, undated Pepcid E-Z Chews, undated Pristiq, undated Purell, undated University Club of New York Promotion, undated Visine, undated Zyrtec, undated 12 Miller Lite, 1988 Uncle Ben's Rice, undated 13 Cottonelle, undated Country Recipe Pasta Salad, 1988 Fidelity Investments, undated 14 Fidelity Investments, undated Uncle Ben's Rice, undated 15Cincinatti Rascals (rugby team), undated Lever 2000, 1996 16 Lever 2000, 1996 (continued) 17 Lever 2000, 1996 (continued) Lubriderm, undated 18 Lubriderm, undated (continued) Miller Lite, undated Scott Tissues, undated 19 Scott Tissues, undated (continued) Snickers, undated Trident Advantage, undated Oversized Materials, 1972-2007 and undated 20Bath and Closet, undated Cable Shop TV, 1981 Fidelity Investments, undated JWT T-Shirt Design for The Corporate Challenge run, 1997 Kodak, undated Lever 2000, undated Listerine, 2007 New England Conservatory, 1972 Pepsi International, undated Screen Prints, 1988 University Club of New York promotion, undated Audiovisual Materials, 1970-2009 and undated(17 boxes) Originals, 1970-2008 and undated

Restrictions on Access: Original audiovisual materials are closed to patrons until use copies can be made. Use copies exist for some items.

Umatic and VHS 21 1. Acutrim. 1990 Jan. 18. Umatic. TRT: :15 2. Acutrim. 1990 Jan. 18. Umatic. TRT: :15 3. Acutrim. 1990 Apr. 4. VHS. TRT: 2:00, 4. Boston. Undated. Umatic. TRT: unknown 5. Cottonelle Wider Ripples. Undated. Umatic. TRT: :45 6. Cottonelle Wider Ripples. Undated. Umatic. TRT: unknown 7. Cottonelle Fresh Rollwipes. 2001 Dec. 19. Umatic. TRT: :60 8. Dole. 1987 May 08. Umatic. TRT: 2:00, 22 9. Dole. 1987 May 08. Umatic. TRT: 2:00, 10. Dole Banana. 1987 Nov. 04. Umatic. TRT: :30 11. Dole Sales Presentation. undated. VHS. TRT: unknown 12. Dow Jones Information Overload. 1998 Jun. 29. Umatic. TRT: unknown 13. Kellogg's Bran Flakes. 1991 Feb. 07. Umatic. TRT: unknown 14. Kellogg's Bran Flakes. 1991 May 09. Umatic. TRT: :60 15. Kellogg's Bran Flakes. 1991 May 28. Umatic. TRT: :60 16. Kellogg's Bran Flakes. Undated. Umatic. TRT: unknown 23 17. Kellogg's Breakfast Mates. 2000. Umatic. TRT: :10 18. Kodak Baseball, 1984 Sept. 11. Umatic. TRT: :30 19. Kodak Sports, 1985 Aug. 30. Umatic. TRT: :30 20. Kodak. 1986 Nov. 10. Umatic. 2:00, 21. Kodak Brazil--World Cup. Undated. Umatic. TRT: :45 22. Kodak 3 Pak. Undated. Umatic. TRT: :40 23. Kodak 4 Commercials. Undated. Umatic. TRT: unknown 24. Kraft Real Mayonnaise. 1980 Jan. 14. Umatic. TRT: :30 24 25. Lipton Iced Tea Kickboxer, 2003 May 22. Umatic. TRT: :30 26. Listerine Tightrope, 1999 May 24. Umatic. TRT: :30 27. Listerine Mouthwash Humanity, 2003 Apr. 22. Umatic. TRT: :30 28. Lubriderm. 2000 Mar. 31. VHS. TRT: :30 29. Lubriderm Daily UV. 2000 Apr. 21. Umatic. TRT: :30 30. Lubrderm Skin Firming Lotion. undated. VHS. TRT: :30 31. Mathew Brady Films Rain, 1992 Dec. 21. Umatic. TRT: :40 32. Mathew Brady Films. Rain, 1992. Umatic. 33. Merita Lite Bread. 1989 Nov. 1. VHS. TRT: :40 25 34. Mimosa Yogurt You, 1993 Oct. 15. Umatic. TRT: unknown 35. Mimosa Yogurt You. Undated. Umatic. TRT: unknown 36. Miller Lite. 1988 Aug. 29. Umatic. TRT: unknown 37. Nescafe. Undated. Umatic. TRT: unknown 38. Nestea. 1983 May 23. Umatic. TRT: :30 39. 1983 Nestea Advertising. 1983. Umatic. TRT: 2:30 40. Nestea 100%. 1984 Mar 28. Umatic. TRT: :60 41. Nestea Free. 1984 May 08. Umatic. TRT: :30 26 42. Oscar Mayer Cold Cuts. 1981 Apr. 20. Umatic. TRT: :90 43. Pepsi Brands. 1986 Feb. 13. VHS. TRT: 3:30 44. Pepsi Brands. 1986 Feb. 13. Umatic. TRT: 3:30 45. Pepsi International. 1986 Jan. 17. Umatic. TRT: unknown 46. Pepsi International. 1986 Jan. 21. Umatic. TRT: :30 47. Pepsi International Sample Reel. 1986 Nov. 11. Umatic. TRT: 2:30 48. Pepsi Jakes. Undated. Umatic. TRT: unknown 49. Pepsi Jakes. Undated. Umatic. TRT: unknown 27 50. Pepsi Jakes Sales Film. Undated. Umatic. TRT: unknown 51. Pepsi Mexico. 1986 Jan. 17. Umatic. TRT: 3:30 52. Pep Rally--New York Office. 1982 Jun. 23. Umatic. TRT: unknown 53. Reunion & Ringside. Undated. Umatic. TRT: unknown 54. Schlitz Worth it. Undated. Umatic. TRT: unknown 55. Schlitz. 1979 Apr. 17. Umatic. TRT: 3:00 56. Scott Tissues. 2000 May 10. Umatic. TRT: :45 57. Sumol--Lisbon Office. 1993 Oct. 15. Umatic. TRT: unknown 56. Sumol. Undated. VHS. TRT: unknown 28 57. Sunkist Vitamins Director's Cut. 1989 May 17. Umatic. TRT: unknown 58. Sunkist Children's Multi Vitamins. 1989 Apr. 20. VHS. TRT: :30 59. Whirlpool Bath Spa--Associated Mills. Inc./Pollenex. 1977 Nov. 04. Umatic. TRT: :60 60. Presentation Reel--Hong Kong TV Print Sketches. 1989 Jan. 30. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Kodak; Oscar Mayer; and Jake's Cola]

61. Presentation Reel--Hong Kong Roll A. 1989 Jan. 20. Umatic. TRT: unknown 62. Presentation Reel--Hong Kong Roll B. 1989 Jan. 20. Umatic. TRT: unknown 64. Presentation Reel--Hong Kong Presentation. 1989 Jan. 18. Umatic. TRT: unknown 63. Presentation Reel--Syracuse University. 1999 Nov. 04. Umatic. TRT: unknown.

[Includes spots for Merita; Hendries; Nestea; Kelloggs; Listerine; Sunkist; Kodak; Mimosa; Sumol; and Dow Jones]

64. Presentation Reel--Syracuse University. 2000 Sept. 15. Umatic. TRT: unknown.

[Includes spots for Merita; Nestea; Kelloggs; Listerine; Sunkist; Kodak; Scott Tissues; Trident; Lubriderm; Mimosa; and Sumol]

29 65. Presentation Reel--Syracuse University. 2002 Mar. 29. Umatic. TRT: unknown 66. Presentation Reel--Syracuse University. 1999 Nov. 04. VHS. TRT: unknown 67. Sample Reel--JWT Chicago. 1981 Apr. 20. Umatic. TRT: unknown.

[Includes spots for Schlitz; Jovan; Kodak; and Kraft]

68. Sample Reel--JWT Chicago. 1981 Apr. 20. Umatic. TRT: unknown.

[Includes spots for City of Boston; New England Merchants Bank; Polaroid; Underwood Deviled Ham; B&M Baked Beans; Mass Bay United Fund; Sears Jeans; Boston Bicentennial; and Boston Red Sox]

69. Sample Reel. 1986 Nov. 11. Umatic. TRT: 5:00.

[Includes spots for Nestea; Kodak; and Oscar Mayer]

70. Sample Reel. 1989 Jan. 26. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Kodak; and Oscar Mayer]

71. Sample Reel. 1989 Jan. 30. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Kodak; Oscar Mayer; and Jake's Cola]

72. Sample Reel. 1989 Jan. Umatic. TRT: unknown.

[Includes spots for Sunkist; Acutrim; Merita; and Hendries]

73. Sample Reel. 1989. Umatic. TRT: unknown.

[Includes spots for Merita; Acutrim; Hendries; and Sunkist]

30 74. Sample Reel. 1989. Umatic. TRT: unknown.

[Includes spots for Merita; Acutrim; Hendries; and Sunkist]

75. Sample Reel. 1990 Feb. 8. Umatic. TRT: unknown.

[Includes spots for Nestea; Merita; Dole; Sunkist; Hendries; and Kodak]

76. Sample Reel. 1990 Feb. 8. Umatic. TRT: unknown.

[Includes spots for Nestea; Merita; Dole; Sunkist; Hendries; and Kodak]

77. Sample Reel. 1990 Feb. 8. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Merita; Sunkist; Hendries; and Kodak]

78. Sample Reel. 1990 Feb. 26. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

79. Sample Reel. 1990 Feb. 28. Umatic. TRT: unknown.

[Includes spots for Sunkist; Acutrim; Hendries; and Merita]

80. Sample Reel--International. 1993 Oct. 15. Umatic. TRT: unknown.

[Includes spots for Merita; Hendries; Nestea; Kelloggs; Sunkist; and Kodak]

81. Sample Reel--International. 1993 Oct. 15. Umatic. TRT: unknown.

[Includes spots for Mimosa and Sumol]

31 82. Sample Reel. 1993. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Merita; Sunkist; Hendries; and Kodak]

83. Sample Reel. 2004 Aug. 10. Umatic. TRT: unknown.

[Includes spots for Cottonelle; Trident; Halls Fruit Breezers; Listerine; Lubriderm; and Lipton Iced Tea]

84. Sample Reel--Domestic. Undated. Umatic. TRT: unknown.

[Includes spots for Merita; Hendries; Nestea; Kelloggs; Sunkist; and Kodak]

85. Sample Reel--International. Undated. Umatic. TRT: unknown.

[Includes spots for Mimosa and Sumol]

86. Sample Reel. Undated. Umatic. TRT: 6:00.

[Includes spots for Kodak and Burger King]

87. Sample Reel. Undated. Umatic. TRT: unknown.

[Includes spots for Merita and Hendries]

88. Sample Reel. Undated. Umatic. TRT: unknown 89. Sample Reel. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Merita; Sunkist; Hendries; and Kodak]

32 90. Sample Reel. Undated. Umatic. TRT: unknown.

[Includes spots for Schlitz; Oscar Mayer; Kodak; Jovan; and Kraft]

91. Sample Reel. Undated. Umatic. TRT: unknown.

[Includes spots for City of Boston and Sears Jeans]

92. Sample Reel. Undated. Umatic. TRT: unknown.

[Includes spots for Schlitz; Kodak; and Kraft]

93. Television-Print-Sketches. 1988. Umatic. TRT: unknown.

[Includes spots for Kelloggs; Nestea; Dole; Merita; Hendries; and Kodak]

94. Television-Print-Sketches. 1989 Jan. 30. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Kodak; Oscar Mayer; and Jake's Cola]

95. Television-Print-Sketches. 1989 Jan. 30. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Kodak; Oscar Mayer; and Jake's Cola]

96. Television-Print-Sketches. 1989 Feb. 03. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Kodak; Oscar Mayer; and Jake's Cola]

97. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Kelloggs; Nestea; Dole; Merita; Hendries; and Kodak]

33 98. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Kelloggs; Nestea; Dole; Merita; Hendries; and Kodak]

99. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Kelloggs; Nestea; Dole; Merita; Hendries; and Kodak]

100. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

101. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

102. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

103. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

104. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

105. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

34 106. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

107. Television-Print-Sketches. Undated. VHS. TRT: unknown.

[Includes spots for Kellogs; Nestea; Dole; Merita; and Kodak]

108. Tony Viola Title Only. Undated. Umatic. TRT: unknown 109. No title. Undated. VHS. TRT: unknown 110. Australia--Getting Down to Buisness 1998 Aug. VHS. TRT: 11:30 DVD 111. Band-aid. 2008 Jan 17. DVD. TRT: unknown 112. Band-aid--Sales Film. 2008 Jan 28. DVD. TRT: 1:31 113. Glass Plus. 2006 Nov. 14. DVD. TRT: :45 114. Glass Plus. 2006 Nov. 22. DVD. TRT: :45 115. Health Club Animatic. 2005 Nov. 2. DVD. TRT: unknown 116. Listerine. 2008 Oct. 10. DVD. TRT: :30 117. Listerine Whitening. 2007 Oct. 15. DVD. TRT: 2:14 118. Lysol Disenfectant. 2005 May 24. DVD. TRT: unknown 119. Neutra Air. 2007 Jan. 05. DVD. TRT: :60 120. Pristiq. 2008 Apr. 07. DVD. TRT: unknown 121. Reach. 2007 Oct. 16. DVD. TRT: unknown 122. Visine. 2009 Mar. 18. DVD. TRT: :30 124. Presentation Reel--Syracuse University. 2005 Jul. 11. DVD. TRT: unknown.

[Includes spots for Cottonelle; Halls Fruit Breezers; Listerine; Lubriderm; Lipton Iced Tea; Neosporin; and Kodak]

16mm Film and Video Reels 35 125. Acutrim. 1989 Dec. 14. 1 inch video. TRT: :30 126. Acutrim. 1990 Jan. 18. 1 inch video. TRT: :15 127. Acutrim. 1990 Feb. 15. 1 inch video. TRT: :30 128. Acutrim. 1990 Apr. 11. 1 inch video. TRT: :90 129. Anco. 1979 Nov. 08. 16mm film. TRT: :30 130. Boston. 1970-1975. 16mm film. TRT: unknown.

[Includes spots for City of Boston; Better Home Heat; New England Merchants; Underwood; B&M Beans; United Way; Canal Bank; Polaroid; Boston Bicentennial; Boston Red Sox and Sears Jeans]

131. Canal Bank. Undated. 16mm film. TRT: unknown 132. Get A Way Banana. Undated. 1 inch video. TRT: unknown 133. Godspell. Undated. 16mm film. TRT: :30 134. Hendries. 1990 Jan. 19. 1 inch video. TRT: :60 135. Kraft Mayonnaise. Undated. 16mm film. TRT: :30 136. Merita Lite Bread. 1990 Jan. 03. 1 inch video. TRT: :80 137. Mirro. 1978 Oct. 10. 16mm film. TRT: :30 138. Nestea. 1983 May 19. 1 inch video. TRT: :30 139. Oil Heat Association. Undated. 16mm film. TRT: :30 140. Oscar Mayer Cold Cuts Construction Worker. Undated. 16mm film. TRT: :30 141. Oscar Mayer Cold Cuts Librarian. Undated. 16mm film. TRT: :30 142. Oscar Mayer Cold Cuts Mr. Efficiency. Undated. 16mm film. TRT: :30 143. Pepsi. 1986 Feb. 13. 1 inch video. TRT: 3:30 144. Perx. 1986 Oct. 06. 1 inch video. TRT: :60 145. Schlitz Give it the Look. Undated. 16mm film. TRT: :30 146. Schlitz Great 8. Undated. 16mm film. TRT: :10 147. Schlitz Great Tasting Beer. Undated. 16mm film. TRT: :10 148. Schlitz Millions/Go for it. Undated. 16mm film. TRT: :30 149. Schlitz There is a Beer. Undated. 16mm film. TRT: :30 150. Sears Denim Jeans. Undated. 16mm film. TRT: :30 151. Sears Men's Store. Undated. 16mm film. TRT: :30 152. Sunkist Vitamins. 1990 Jan. 18. 1 inch video. TRT: :15 153. Water Pitcher. Undated. 16mm film. TRT: unknown 154. Sample Reel. Undated. 16mm film. TRT: unknown.

[Includes spots for SMS Jeans and Underwood]

155. Sample Reel. Undated. 16mm film. TRT: unknown.

[Includes spots for SMS Jeans; New England Merchant; and Pewter Pot]

156. Sample Reel. 1978-1980. 16mm film. TRT: unknown Betacam 36157. Listerine Mouthwash. 2003 Apr. 22. Betacam. TRT: :30 158. Lubriderm. 2001 Apr. 26. Betacam. TRT: :30 159. Neosporin. 2005 Mar. 17. Betacam. TRT: :75 160. Scott Tissues. 2000 Apr. 21. Betacam. TRT: :45 161. Scott Towels. 2002 Mar. 07. Betacam. TRT: :45 162. Sumol. 1993 Jul. 28. Betacam. TRT: unknown 163. Presentation Reel. Syracuse University. 2000 Sept. 15. Betacam. TRT: unknown Preservation Masters 37 Anthony Viola Television 1970s-2000s, 2009. Betacam. TRT: unknown Use copies of audiovisual materials, 2009 1 (continued)Tony Viola Scans, Storyboards, Advertisements/Art, TV Boards, 2009 May 7, DVD Anthony Viola Television 1970s-2000s, 2009 May 14, DVD

[Contents include: 1970s: Underwood canned meats; B&M Baked Beans; Canal Bank; WSBK TV-38/Boston Red Sox; Mass Bay United Fund/United Way; Polaroid SX-70 camera; Better Home Heat Council; New England Merchants National Bank; Mayor's Older Bostonians; Jovan; Boston Bicentennial; Sears Thumb's Up Jeans; Schlitz]

[1980s: Oscar Mayer lunch meats; Kraft Mayonnaise; Nestea tea bags; Kodak (commercials in Portuguese, English and Spanish); Jake's Diet Cola; Pepsi (in Spanish)]

[1990s: Kellogg's Bran Flakes; Merita Lite Bread; Sunkist Children's Multivitamins; You yogurt drink (in Portuguese); Mimosa yogurt (in Portuguese); Sumol drink (in Portuguese); Listerine; Lubriderm]

[2000s: Lubriderm; Bufferin; Kellogg's Breakfast Mates; Scott tissue and towels; Cottonelle Rollwipes; Neosporin; Lipton Iced Tea; Lysol for Kitchen; Hall's Fruit Breezers; Listerine; Reach toothbrushes; Animatics (Neutra-Air; Glass Plus; Purell; Lysol Wipes; Listerine; Visine)]