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Guide to the J. Walter Thompson Company. Anthony J. Viola Papers, 1968-2009 and undated

Abstract

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Anthony Viola worked as a Creative executive with a number of agencies before retiring as Senior Art Director with JWT.

The Anthony J. Viola Papers span the years 1968-2009 and document Viola's career, especially his role as an art director at JWT's New York, Chicago, and Lisbon offices. The papers include some correspondence and other office files but the bulk of the collection consists of artwork for print advertisements and television storyboards; along with videocassettes, videotapes, DVDs and 16mm films of television commercials created by Viola. The papers cover JWT offices in Chicago; New York; Milan (Italy); Buenos Aires (Argentina); Lisbon (Portugal); and Santiago (Chile). Key clients include Bell Atlantic; the City of Boston; Citibank; Dole; Kodak; Interstate Bakeries; Johnson & Johnson; Kellogg; Kimberly Clark; Kraft Foods; Mars; Miller beer; Nestlé; Pepsi; Pfizer; Reckitt & Benckiser; Rolex; Sears; Schlitz; Unilever; and Warner Lambert. Most of the files are in English; some materials are in Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Anthony J. Viola papers 1968-2009 and undated
Language of Material
English, Spanish
Extent
58 Linear Feet, 6000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Anthony J. Viola Papers span the years 1968-2009 and document Viola's career, especially his role as an art director at JWT's New York, Chicago, and Lisbon offices. The papers include some correspondence and other office files but the bulk of the collection consists of artwork for print advertisements and television storyboards; along with videocassettes, videotapes, DVDs and 16mm films of television commercials created by Viola. The papers cover JWT offices in Chicago; New York; Milan (Italy); Buenos Aires (Argentina); Lisbon (Portugal); and Santiago (Chile). Key clients include Bell Atlantic; the City of Boston; Citibank; Dole; Kodak; Interstate Bakeries; Johnson & Johnson; Kellogg; Kimberly Clark; Kraft Foods; Mars; Miller beer; Nestlé; Pepsi; Pfizer; Reckitt & Benckiser; Rolex; Sears; Schlitz; Unilever; and Warner Lambert. Most of the files are in English; some materials are in Spanish.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

However, original audiovisual materials are closed to researchers until use copies can be made.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes corporate and private correspondence, memoranda, resumes and DVDs of television commercials along with scans of print advertisements. Firms represented include General Electric, and the JWT Milan (Italy) and Santiago (Chile) Offices. Organized into two categories: Office Files and Personal Files Arranged alphabetically.

General Electric Company, 1968-1969
Box 1
General correspondence, 1980-1985
(6 folders)
Box 1
JWT Chile Office, 1980-1984
Box 1
JWT Milan Office, 1981-1982
Box 1
Milan Office Creative Book, 1981
Box 1
Correspondence, 1981
Box 1
Resume and Biography, undated
Box 1

Includes sketches, drawings, mock-ups, and storyboards. A portion are laminated; others are mounted on mat board or foamcore. Arranged by form and format size, therein alphabetically by product name.

Abilify, 2005-2006
Box 2
Acterma, 2008
Box 2
Acutrim, undated
Box 2
Associated Mills, 1978
Box 2
Band-Aid and Neosporin, 2008-2009
Box 2
Band-Aid Ultra Strips, 2007-2008
(2 folders)
Box 2
Bengay, 2006
Box 2
Blem (Argentina), 1980
Box 2
Cottonelle, undated
(2 folders)
Box 2
Country Recipe Pasta Salad, undated
Box 2
Crispix Mix, undated
Box 2
Dole Fruit, 1987
Box 2
ECU Vegetables, undated
Box 2
EPT Pregnancy Test, undated
Box 2
Glade (Argentina), 1980
Box 2
Glass Plus, 2006
(3 folders)
Box 2
Glo-Clot (Argentina), 1980
Box 2
HBO, 1983-1984
Box 2
Jake's Diet Cola, undated
Box 2
Kleenex, undated
Box 2
Kentucky Fried Chicken, 1976-1977
Box 2
Klear (Argentina), 1980
Box 2
Kodak, 1986 and undated
(2 folders)
Box 2
Kodak (Brazil), 1985
Box 2
Kodak (Chile), 1980-1981
Box 2
Lever 2000, undated
Box 2
Lime Away, 2006
Box 2
Listerine, 2000-2009 and undated
(6 folders)
Box 3
Listerine Advanced, 2004
Box 3
Listerine Daytime/Nighttime, 2008
Box 3
Listerine Daytime, 2008
(3 folders)
Box 3
Listerine Nighttime, 2008
(3 folders)
Box 3
Listerine Pocket Packs, 2003
Box 3
Listerine Print Advertisements, undated
(2 folders)
Box 3
Listerine Smart Rinse, 2007
Box 3
Listerine Total Care, 2008
Box 3
Listerine Vibrant White, 2008
Box 3
Listerine Whitening, 2004
Box 3
Listerine Whitening Strips, 2008 and undated
(2 folders)
Box 3
Listerine and Reach, 2008
Box 3
Lubriderm, 2000-2002
Box 3
Lysol Disinfectant, 2004
Box 3
Lysol Food Service Sanitizer, 2006
Box 3
Lysol Toilet Bowl Cleaner, 2004
Box 3
Merita Bread, undated
Box 3
Merrill Lynch, 2004
(2 folders)
Box 4
Miller Lite, undated
Box 4
Neosporin, 2005-2006
(3 folders)
Box 4
Nescafé (Chile), 1981
Box 4
Nestea, undated
Box 4
Nestea Sugar Free, 1983
Box 4
Neutra Air, 2006
Box 4
Nutra-Sweet, 1987
Box 4
Off Repellent (Argentina), 1980
Box 4
Oscar Mayer, undated
Box 4
Pepcid E-Z Chews, 2007
Box 4
Pepsi, 1979
Box 4
Pepsi (Argentina), 1986
Box 4
Pepsi International, undated
Box 4
Pepsi: Coola, San Citro, Jazz, Squeeze, 1985
Box 4
Pepsi: Jake's Cola, Jazz, 1986
Box 4
Philadelphia Cream Cheese, 2008
(5 folders)
Box 4
Preferred Stock, 1989
Box 4
Pristiq, 2007-2008
(2 folders)
Box 4
Purell, 2004-2008
(3 folders)
Box 5
Quaker Meat Spreads (Argentina), 1980
Box 5
Quaker Pasta (Argentina), 1980
Box 5
Quaker Polenta (Argentina), 1980
Box 5
Quaker Sardines (Argentina), 1980
Box 5
Raid (Argentina), 1980
(2 folders)
Box 5
Rolaids, 2004
(2 folders)
Box 5
Rotateq, undated
Box 5
Sears, Roebuck and Company, 1977
Box 5
Scott Towels, 2001
Box 5
Skippy Peanut Butter, 1977
Box 5
Slice, 1984
(4 folders)
Box 5
Stouffer's, undated
Box 5
Sunkist Pre-Teen Multivitamin, 1990
Box 5
Trident Advantage, 2000
Box 5
Uncle Ben's Rice, 1988
Box 5
Veet, 2006
Box 5
Visine, 2007
(4 folders)
Box 5
Wisk, undated
Box 5
Zyrtec, 2004
(4 folders)
Box 5
Abilify, 2005
Box 6
Acterma, 2008
Box 6
Band-Aid Global, 2008
Box 6
Band-Aid and Neosporin, 2008-2009
Box 6
Band-Aid Ultra Strips, 2008
Box 6
Boston Bicentennial, undated
Box 6
Cottonelle, 2001
Box 6
Glass Plus, 2006
Box 6
Fidelity Investments, 1987-1988
Box 6
Listerine, 2004-2006
Box 7
Listerine Advanced, 2004
Box 7
Listerine Nighttime and Daytime, 2008
Box 7
Listerine Pocket Packs, 2005
Box 7
Listerine Smart Rinse, 2006-2007
Box 7
Listerine Total Care, 2008
Box 7
Listerine Whitening, 2004
Box 7
Lubriderm, 2001
Box 7
Lysol Dissenfectant, 2004
Box 7
Lysol Toilet Bowl Cleaner, 2004
Box 7
Menopause Relief--Newsflash.com, undated
Box 7
Merrill Lynch, 2003
Box 7
Neosporin, 2004-2007
Box 7
Neutra Air, 2006
Box 7
Pam Shriver Nutrition Tips, undated
Box 7
Pepcid, 2006-2007
Box 7
Pepsi, 1980
Box 8
Philadelphia Cream Cheese, 2008-2009
Box 8
Pristiq, 2008
Box 8
Purell, 2005
Box 8
Rolaids, 2005
Box 8
Scott Tissues, 2000
Box 8
Slice, 1984
Box 8
Sudafed P.E. Strips, 2004
Box 8
Sylvia Porter's Financial Tips, undated
Box 8
Veet, 2006
Box 8
Visine, 2006
Box 8
Zyrtec, 2006-2007
(2 folders)
Box 8
Canadian Breeding Laboratories, circa 1971-1973
Box 9
Citibank, 1995-1997
(2 folders)
Box 9
Charles River (Lakeview) Breeding Laboratories, circa 1971-1973
Box 9
Dole Fruit, 1987-1988
(2 folders)
Box 9
Grinnell Valves, circa 1971-1973
Box 9
Hood, 1990
Box 9
Hood Cottage Cheese, 1990
Box 9
Jake's Cola, 1986
Box 9
Kennedy Valve, undated
Box 9
Kodak, 1982-1983
Box 9
Lender's Bagels, 1991
Box 9
Lubriderm, 2003
Box 9
Mimosa Butter, 1992
Box 9
Mimosa Yogurt, 1992
Box 9
Rolex, 1999-2002
Box 9
The Wall Street Journal, undated
Box 9
Warner Lambert International, 1992
Box 9
Bell Atlantic, 1996
Box 10
Citibank, 1996
Box 10
Colonial Meats, 1973
Box 10
Findus, undated
Box 10
Hood Cottage Cheese, 1990
Box 10
Kodak (George Cukor, Director), 1981
Box 10
The Last Hurrah!, menus, 1971-1972
Box 10
The Mayor's Older Bostonians, undated
Box 10
Philip Morris Companies Inc., 1986
Box 10
Philips, undated
Box 10
Rolex, 2000
Box 10
Sears, The Men's Store, undated
Box 10
The South Shore Conservatory of Music, undated
Box 10
The Wall Street Journal, undated
Box 10
Warner-Lambert International, 1992
Box 10
Listerine Cool Mint, undated
Box 11
Listerine Smart Rinse, undated
Box 11
Listerine Whitening, undated
Box 11
Pepcid E-Z Chews, undated
Box 11
Pristiq, undated
Box 11
Purell, undated
Box 11
University Club of New York Promotion, undated
Box 11
Visine, undated
Box 11
Zyrtec, undated
Box 11
Miller Lite, 1988
Box 12
Uncle Ben's Rice, undated
Box 12
Cottonelle, undated
Box 13
Country Recipe Pasta Salad, 1988
Box 13
Fidelity Investments, undated
Box 13
Fidelity Investments, undated
Box 14
Uncle Ben's Rice, undated
Box 14
Cincinatti Rascals (rugby team), undated
Box 15
Lever 2000, 1996
Box 15
Lever 2000, 1996 (continued)
Box 16
Lever 2000, 1996 (continued)
Box 17
Lubriderm, undated
Box 17
Lubriderm, undated (continued)
Box 18
Miller Lite, undated
Box 18
Scott Tissues, undated
Box 18
Scott Tissues, undated (continued)
Box 19
Snickers, undated
Box 19
Trident Advantage, undated
Box 19
Bath and Closet, undated
Box 20
Cable Shop TV, 1981
Box 20
Fidelity Investments, undated
Box 20
JWT T-Shirt Design for The Corporate Challenge run, 1997
Box 20
Kodak, undated
Box 20
Lever 2000, undated
Box 20
Listerine, 2007
Box 20
New England Conservatory, 1972
Box 20
Pepsi International, undated
Box 20
Screen Prints, 1988
Box 20
University Club of New York promotion, undated
Box 20

Restrictions on Access: Original audiovisual materials are closed to patrons until use copies can be made. Use copies exist for some items.

1. Acutrim. 1990 Jan. 18. Umatic. TRT: :15
Box 21
2. Acutrim. 1990 Jan. 18. Umatic. TRT: :15
Box 21
3. Acutrim. 1990 Apr. 4. VHS. TRT: 2:00,
Box 21
4. Boston. Undated. Umatic. TRT: unknown
Box 21
5. Cottonelle Wider Ripples. Undated. Umatic. TRT: :45
Box 21
6. Cottonelle Wider Ripples. Undated. Umatic. TRT: unknown
Box 21
7. Cottonelle Fresh Rollwipes. 2001 Dec. 19. Umatic. TRT: :60
Box 21
8. Dole. 1987 May 08. Umatic. TRT: 2:00,
Box 21
9. Dole. 1987 May 08. Umatic. TRT: 2:00,
Box 22
10. Dole Banana. 1987 Nov. 04. Umatic. TRT: :30
Box 22
11. Dole Sales Presentation. undated. VHS. TRT: unknown
Box 22
12. Dow Jones Information Overload. 1998 Jun. 29. Umatic. TRT: unknown
Box 22
13. Kellogg's Bran Flakes. 1991 Feb. 07. Umatic. TRT: unknown
Box 22
14. Kellogg's Bran Flakes. 1991 May 09. Umatic. TRT: :60
Box 22
15. Kellogg's Bran Flakes. 1991 May 28. Umatic. TRT: :60
Box 22
16. Kellogg's Bran Flakes. Undated. Umatic. TRT: unknown
Box 22
17. Kellogg's Breakfast Mates. 2000. Umatic. TRT: :10
Box 23
18. Kodak Baseball, 1984 Sept. 11. Umatic. TRT: :30
Box 23
19. Kodak Sports, 1985 Aug. 30. Umatic. TRT: :30
Box 23
20. Kodak. 1986 Nov. 10. Umatic. 2:00,
Box 23
21. Kodak Brazil--World Cup. Undated. Umatic. TRT: :45
Box 23
22. Kodak 3 Pak. Undated. Umatic. TRT: :40
Box 23
23. Kodak 4 Commercials. Undated. Umatic. TRT: unknown
Box 23
24. Kraft Real Mayonnaise. 1980 Jan. 14. Umatic. TRT: :30
Box 23
25. Lipton Iced Tea Kickboxer, 2003 May 22. Umatic. TRT: :30
Box 24
26. Listerine Tightrope, 1999 May 24. Umatic. TRT: :30
Box 24
27. Listerine Mouthwash Humanity, 2003 Apr. 22. Umatic. TRT: :30
Box 24
28. Lubriderm. 2000 Mar. 31. VHS. TRT: :30
Box 24
29. Lubriderm Daily UV. 2000 Apr. 21. Umatic. TRT: :30
Box 24
30. Lubrderm Skin Firming Lotion. undated. VHS. TRT: :30
Box 24
31. Mathew Brady Films Rain, 1992 Dec. 21. Umatic. TRT: :40
Box 24
32. Mathew Brady Films. Rain, 1992. Umatic.
Box 24
33. Merita Lite Bread. 1989 Nov. 1. VHS. TRT: :40
Box 24
34. Mimosa Yogurt You, 1993 Oct. 15. Umatic. TRT: unknown
Box 25
35. Mimosa Yogurt You. Undated. Umatic. TRT: unknown
Box 25
36. Miller Lite. 1988 Aug. 29. Umatic. TRT: unknown
Box 25
37. Nescafe. Undated. Umatic. TRT: unknown
Box 25
38. Nestea. 1983 May 23. Umatic. TRT: :30
Box 25
39. 1983 Nestea Advertising. 1983. Umatic. TRT: 2:30
Box 25
40. Nestea 100%. 1984 Mar 28. Umatic. TRT: :60
Box 25
41. Nestea Free. 1984 May 08. Umatic. TRT: :30
Box 25
42. Oscar Mayer Cold Cuts. 1981 Apr. 20. Umatic. TRT: :90
Box 26
43. Pepsi Brands. 1986 Feb. 13. VHS. TRT: 3:30
Box 26
44. Pepsi Brands. 1986 Feb. 13. Umatic. TRT: 3:30
Box 26
45. Pepsi International. 1986 Jan. 17. Umatic. TRT: unknown
Box 26
46. Pepsi International. 1986 Jan. 21. Umatic. TRT: :30
Box 26
47. Pepsi International Sample Reel. 1986 Nov. 11. Umatic. TRT: 2:30
Box 26
48. Pepsi Jakes. Undated. Umatic. TRT: unknown
Box 26
49. Pepsi Jakes. Undated. Umatic. TRT: unknown
Box 26
50. Pepsi Jakes Sales Film. Undated. Umatic. TRT: unknown
Box 27
51. Pepsi Mexico. 1986 Jan. 17. Umatic. TRT: 3:30
Box 27
52. Pep Rally--New York Office. 1982 Jun. 23. Umatic. TRT: unknown
Box 27
53. Reunion & Ringside. Undated. Umatic. TRT: unknown
Box 27
54. Schlitz Worth it. Undated. Umatic. TRT: unknown
Box 27
55. Schlitz. 1979 Apr. 17. Umatic. TRT: 3:00
Box 27
56. Scott Tissues. 2000 May 10. Umatic. TRT: :45
Box 27
57. Sumol--Lisbon Office. 1993 Oct. 15. Umatic. TRT: unknown
Box 27
56. Sumol. Undated. VHS. TRT: unknown
Box 27
57. Sunkist Vitamins Director's Cut. 1989 May 17. Umatic. TRT: unknown
Box 28
58. Sunkist Children's Multi Vitamins. 1989 Apr. 20. VHS. TRT: :30
Box 28
59. Whirlpool Bath Spa--Associated Mills. Inc./Pollenex. 1977 Nov. 04. Umatic. TRT: :60
Box 28
60. Presentation Reel--Hong Kong TV Print Sketches. 1989 Jan. 30. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Kodak; Oscar Mayer; and Jake's Cola]

Box 28
61. Presentation Reel--Hong Kong Roll A. 1989 Jan. 20. Umatic. TRT: unknown
Box 28
62. Presentation Reel--Hong Kong Roll B. 1989 Jan. 20. Umatic. TRT: unknown
Box 28
64. Presentation Reel--Hong Kong Presentation. 1989 Jan. 18. Umatic. TRT: unknown
Box 28
63. Presentation Reel--Syracuse University. 1999 Nov. 04. Umatic. TRT: unknown.

[Includes spots for Merita; Hendries; Nestea; Kelloggs; Listerine; Sunkist; Kodak; Mimosa; Sumol; and Dow Jones]

Box 28
64. Presentation Reel--Syracuse University. 2000 Sept. 15. Umatic. TRT: unknown.

[Includes spots for Merita; Nestea; Kelloggs; Listerine; Sunkist; Kodak; Scott Tissues; Trident; Lubriderm; Mimosa; and Sumol]

Box 28
65. Presentation Reel--Syracuse University. 2002 Mar. 29. Umatic. TRT: unknown
Box 29
66. Presentation Reel--Syracuse University. 1999 Nov. 04. VHS. TRT: unknown
Box 29
67. Sample Reel--JWT Chicago. 1981 Apr. 20. Umatic. TRT: unknown.

[Includes spots for Schlitz; Jovan; Kodak; and Kraft]

Box 29
68. Sample Reel--JWT Chicago. 1981 Apr. 20. Umatic. TRT: unknown.

[Includes spots for City of Boston; New England Merchants Bank; Polaroid; Underwood Deviled Ham; B&M Baked Beans; Mass Bay United Fund; Sears Jeans; Boston Bicentennial; and Boston Red Sox]

Box 29
69. Sample Reel. 1986 Nov. 11. Umatic. TRT: 5:00.

[Includes spots for Nestea; Kodak; and Oscar Mayer]

Box 29
70. Sample Reel. 1989 Jan. 26. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Kodak; and Oscar Mayer]

Box 29
71. Sample Reel. 1989 Jan. 30. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Kodak; Oscar Mayer; and Jake's Cola]

Box 29
72. Sample Reel. 1989 Jan. Umatic. TRT: unknown.

[Includes spots for Sunkist; Acutrim; Merita; and Hendries]

Box 29
73. Sample Reel. 1989. Umatic. TRT: unknown.

[Includes spots for Merita; Acutrim; Hendries; and Sunkist]

Box 29
74. Sample Reel. 1989. Umatic. TRT: unknown.

[Includes spots for Merita; Acutrim; Hendries; and Sunkist]

Box 30
75. Sample Reel. 1990 Feb. 8. Umatic. TRT: unknown.

[Includes spots for Nestea; Merita; Dole; Sunkist; Hendries; and Kodak]

Box 30
76. Sample Reel. 1990 Feb. 8. Umatic. TRT: unknown.

[Includes spots for Nestea; Merita; Dole; Sunkist; Hendries; and Kodak]

Box 30
77. Sample Reel. 1990 Feb. 8. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Merita; Sunkist; Hendries; and Kodak]

Box 30
78. Sample Reel. 1990 Feb. 26. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

Box 30
79. Sample Reel. 1990 Feb. 28. Umatic. TRT: unknown.

[Includes spots for Sunkist; Acutrim; Hendries; and Merita]

Box 30
80. Sample Reel--International. 1993 Oct. 15. Umatic. TRT: unknown.

[Includes spots for Merita; Hendries; Nestea; Kelloggs; Sunkist; and Kodak]

Box 30
81. Sample Reel--International. 1993 Oct. 15. Umatic. TRT: unknown.

[Includes spots for Mimosa and Sumol]

Box 30
82. Sample Reel. 1993. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Merita; Sunkist; Hendries; and Kodak]

Box 31
83. Sample Reel. 2004 Aug. 10. Umatic. TRT: unknown.

[Includes spots for Cottonelle; Trident; Halls Fruit Breezers; Listerine; Lubriderm; and Lipton Iced Tea]

Box 31
84. Sample Reel--Domestic. Undated. Umatic. TRT: unknown.

[Includes spots for Merita; Hendries; Nestea; Kelloggs; Sunkist; and Kodak]

Box 31
85. Sample Reel--International. Undated. Umatic. TRT: unknown.

[Includes spots for Mimosa and Sumol]

Box 31
86. Sample Reel. Undated. Umatic. TRT: 6:00.

[Includes spots for Kodak and Burger King]

Box 31
87. Sample Reel. Undated. Umatic. TRT: unknown.

[Includes spots for Merita and Hendries]

Box 31
88. Sample Reel. Undated. Umatic. TRT: unknown
Box 31
89. Sample Reel. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Merita; Sunkist; Hendries; and Kodak]

Box 31
90. Sample Reel. Undated. Umatic. TRT: unknown.

[Includes spots for Schlitz; Oscar Mayer; Kodak; Jovan; and Kraft]

Box 32
91. Sample Reel. Undated. Umatic. TRT: unknown.

[Includes spots for City of Boston and Sears Jeans]

Box 32
92. Sample Reel. Undated. Umatic. TRT: unknown.

[Includes spots for Schlitz; Kodak; and Kraft]

Box 32
93. Television-Print-Sketches. 1988. Umatic. TRT: unknown.

[Includes spots for Kelloggs; Nestea; Dole; Merita; Hendries; and Kodak]

Box 32
94. Television-Print-Sketches. 1989 Jan. 30. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Kodak; Oscar Mayer; and Jake's Cola]

Box 32
95. Television-Print-Sketches. 1989 Jan. 30. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Kodak; Oscar Mayer; and Jake's Cola]

Box 32
96. Television-Print-Sketches. 1989 Feb. 03. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Kodak; Oscar Mayer; and Jake's Cola]

Box 32
97. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Kelloggs; Nestea; Dole; Merita; Hendries; and Kodak]

Box 32
98. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Kelloggs; Nestea; Dole; Merita; Hendries; and Kodak]

Box 33
99. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Kelloggs; Nestea; Dole; Merita; Hendries; and Kodak]

Box 33
100. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

Box 33
101. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

Box 33
102. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

Box 33
103. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

Box 33
104. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

Box 33
105. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

Box 33
106. Television-Print-Sketches. Undated. Umatic. TRT: unknown.

[Includes spots for Nestea; Dole; Acutrim; Merita; Sunkist; Hendries; and Kodak]

Box 34
107. Television-Print-Sketches. Undated. VHS. TRT: unknown.

[Includes spots for Kellogs; Nestea; Dole; Merita; and Kodak]

Box 34
108. Tony Viola Title Only. Undated. Umatic. TRT: unknown
Box 34
109. No title. Undated. VHS. TRT: unknown
Box 34
110. Australia--Getting Down to Buisness 1998 Aug. VHS. TRT: 11:30
Box 34
111. Band-aid. 2008 Jan 17. DVD. TRT: unknown
Box 34
112. Band-aid--Sales Film. 2008 Jan 28. DVD. TRT: 1:31
Box 34
113. Glass Plus. 2006 Nov. 14. DVD. TRT: :45
Box 34
114. Glass Plus. 2006 Nov. 22. DVD. TRT: :45
Box 34
115. Health Club Animatic. 2005 Nov. 2. DVD. TRT: unknown
Box 34
116. Listerine. 2008 Oct. 10. DVD. TRT: :30
Box 34
117. Listerine Whitening. 2007 Oct. 15. DVD. TRT: 2:14
Box 34
118. Lysol Disenfectant. 2005 May 24. DVD. TRT: unknown
Box 34
119. Neutra Air. 2007 Jan. 05. DVD. TRT: :60
Box 34
120. Pristiq. 2008 Apr. 07. DVD. TRT: unknown
Box 34
121. Reach. 2007 Oct. 16. DVD. TRT: unknown
Box 34
122. Visine. 2009 Mar. 18. DVD. TRT: :30
Box 34
124. Presentation Reel--Syracuse University. 2005 Jul. 11. DVD. TRT: unknown.

[Includes spots for Cottonelle; Halls Fruit Breezers; Listerine; Lubriderm; Lipton Iced Tea; Neosporin; and Kodak]

Box 34
125. Acutrim. 1989 Dec. 14. 1 inch video. TRT: :30
Box 35
126. Acutrim. 1990 Jan. 18. 1 inch video. TRT: :15
Box 35
127. Acutrim. 1990 Feb. 15. 1 inch video. TRT: :30
Box 35
128. Acutrim. 1990 Apr. 11. 1 inch video. TRT: :90
Box 35
129. Anco. 1979 Nov. 08. 16mm film. TRT: :30
Box 35
130. Boston. 1970-1975. 16mm film. TRT: unknown.

[Includes spots for City of Boston; Better Home Heat; New England Merchants; Underwood; B&M Beans; United Way; Canal Bank; Polaroid; Boston Bicentennial; Boston Red Sox and Sears Jeans]

Box 35
131. Canal Bank. Undated. 16mm film. TRT: unknown
Box 35
132. Get A Way Banana. Undated. 1 inch video. TRT: unknown
Box 35
133. Godspell. Undated. 16mm film. TRT: :30
Box 35
134. Hendries. 1990 Jan. 19. 1 inch video. TRT: :60
Box 35
135. Kraft Mayonnaise. Undated. 16mm film. TRT: :30
Box 35
136. Merita Lite Bread. 1990 Jan. 03. 1 inch video. TRT: :80
Box 35
137. Mirro. 1978 Oct. 10. 16mm film. TRT: :30
Box 35
138. Nestea. 1983 May 19. 1 inch video. TRT: :30
Box 35
139. Oil Heat Association. Undated. 16mm film. TRT: :30
Box 35
140. Oscar Mayer Cold Cuts Construction Worker. Undated. 16mm film. TRT: :30
Box 35
141. Oscar Mayer Cold Cuts Librarian. Undated. 16mm film. TRT: :30
Box 35
142. Oscar Mayer Cold Cuts Mr. Efficiency. Undated. 16mm film. TRT: :30
Box 35
143. Pepsi. 1986 Feb. 13. 1 inch video. TRT: 3:30
Box 35
144. Perx. 1986 Oct. 06. 1 inch video. TRT: :60
Box 35
145. Schlitz Give it the Look. Undated. 16mm film. TRT: :30
Box 35
146. Schlitz Great 8. Undated. 16mm film. TRT: :10
Box 35
147. Schlitz Great Tasting Beer. Undated. 16mm film. TRT: :10
Box 35
148. Schlitz Millions/Go for it. Undated. 16mm film. TRT: :30
Box 35
149. Schlitz There is a Beer. Undated. 16mm film. TRT: :30
Box 35
150. Sears Denim Jeans. Undated. 16mm film. TRT: :30
Box 35
151. Sears Men's Store. Undated. 16mm film. TRT: :30
Box 35
152. Sunkist Vitamins. 1990 Jan. 18. 1 inch video. TRT: :15
Box 35
153. Water Pitcher. Undated. 16mm film. TRT: unknown
Box 35
154. Sample Reel. Undated. 16mm film. TRT: unknown.

[Includes spots for SMS Jeans and Underwood]

Box 35
155. Sample Reel. Undated. 16mm film. TRT: unknown.

[Includes spots for SMS Jeans; New England Merchant; and Pewter Pot]

Box 35
156. Sample Reel. 1978-1980. 16mm film. TRT: unknown
Box 35
157. Listerine Mouthwash. 2003 Apr. 22. Betacam. TRT: :30
Box 36
158. Lubriderm. 2001 Apr. 26. Betacam. TRT: :30
Box 36
159. Neosporin. 2005 Mar. 17. Betacam. TRT: :75
Box 36
160. Scott Tissues. 2000 Apr. 21. Betacam. TRT: :45
Box 36
161. Scott Towels. 2002 Mar. 07. Betacam. TRT: :45
Box 36
162. Sumol. 1993 Jul. 28. Betacam. TRT: unknown
Box 36
163. Presentation Reel. Syracuse University. 2000 Sept. 15. Betacam. TRT: unknown
Box 36
Anthony Viola Television 1970s-2000s, 2009. Betacam. TRT: unknown
Box 37
Tony Viola Scans, Storyboards, Advertisements/Art, TV Boards, 2009 May 7, DVD
Box 1
Anthony Viola Television 1970s-2000s, 2009 May 14, DVD

[Contents include: 1970s: Underwood canned meats; B&M Baked Beans; Canal Bank; WSBK TV-38/Boston Red Sox; Mass Bay United Fund/United Way; Polaroid SX-70 camera; Better Home Heat Council; New England Merchants National Bank; Mayor's Older Bostonians; Jovan; Boston Bicentennial; Sears Thumb's Up Jeans; Schlitz]

[1980s: Oscar Mayer lunch meats; Kraft Mayonnaise; Nestea tea bags; Kodak (commercials in Portuguese, English and Spanish); Jake's Diet Cola; Pepsi (in Spanish)]

[1990s: Kellogg's Bran Flakes; Merita Lite Bread; Sunkist Children's Multivitamins; You yogurt drink (in Portuguese); Mimosa yogurt (in Portuguese); Sumol drink (in Portuguese); Listerine; Lubriderm]

[2000s: Lubriderm; Bufferin; Kellogg's Breakfast Mates; Scott tissue and towels; Cottonelle Rollwipes; Neosporin; Lipton Iced Tea; Lysol for Kitchen; Hall's Fruit Breezers; Listerine; Reach toothbrushes; Animatics (Neutra-Air; Glass Plus; Purell; Lysol Wipes; Listerine; Visine)]

Box 1

Historical Note

Chronology List

DateEvent(s)
1960Associate Degree, Applied Arts and Sciences, State University of New York, Long Island
1964BA, State University of New York, Long Island
1960-1969Art Director, General Electric Company in New York
1968Graduated from General Electric School of Advertising, program in Advertising and Sales Promotion
1969-1974Art Supervisor, Kenyon & Eckert Advertising in Boston
1974-1976Head Art Director, Hill Holliday Conners-Cosmopulos, Inc. in Boston
1976-1978Vice President, Associate Creative Director, McCann-Erickson Inc., Chicago
1978-1981Vice President, Associate Creative Director, JWT Chicago
1981-1986Vice President, Associate Art Director, JWT New York
1986-1988Vice President, Associate Creative Director, Backer Spielvogel Bates, New York, N.Y.
1989-1990Vice President, Senior Creative Group Head, Ketchum Advertising, New York, N.Y.
1990-2009Senior Art Director at J.Walter Thompson in New York, Chicago and Lisbon
2000-2005Visiting Professor, University of Syracuse, Newhouse School of Communication and VPA Summer Masters Class

Subject Headings

Related Material

Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:

John F. Dingham Papers

Wallace W. Elton Papers

In addition, other advertising Art Directors' papers held by the Hartman Center include:

Gene Federico Papers

Charles McKinney Papers

Garrett Orr Papers

Klaus Reikowski Papers

Ben Rosen Papers

Robert S. Smith Papers

Preferred Citation

[Identification of item], J. Walter Thompson Company. Anthony J. Viola Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Anthony J. Viola Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2009.

Processing Information

Processed by Tara Wink, December 2009

Encoded by Tara Wink, December 2009

Accession 2009-0104 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.