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Guide to the J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is the largest enduring advertising agency in the United States. The Information Center of the New York Office began a collection of writings and speeches by former JWT executives. Later, scrapbooks and binders of speeches by Stanley Resor and Arno Johnson and Norman Strouse were added, and the Information Center expanded its activities to routinely collect texts of speeches given by current JWT staff. After the transfer of the JWT Archives to Duke University, additions continued to be received and interfiled. The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young.

Descriptive Summary

Collection Number
RL.00762
Title
J. Walter Thompson Company. Writings and Speeches
Date
1912-2000 and undated
Creator
J. Walter Thompson Company
Extent
30 Linear Feet, 20,000 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Material in English, German, and French

Collection Overview

The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young. The collection was originally started by the Information Center of JWT New York Office.

Arrangement

Collection is arranged alphabetically by last name; therein materials are arranged chronologically. At the end of the named listing, there are grouped writings and speeches involving multiple authors; materials where authorship cannot be attributed; and writings that comprised the Creative Forum in the 1960s.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Materials are closed to non-JWT staff for 15 years from the date of creation.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Achenbaum, Alvin
(3 folders)
Box 1
1968. Speech. Magic Ingredient in New Product Development
Box 1
1971. Speech. Does Advertising Manipulate Consumer Behavior (Statement in behalf of Joint ANA/AAAA Committee before FTC, 2 versions)
Box 1
1971. Article. Hope and the Opportunity
Box 1
1971. Speech. Research's New Responsibility in a Consumerist Environment
Box 1
1972. Article. Advertising Doesn't Manipulate Consumers
Box 1
1972. Other writing. Market Testing...(chapter for Marketing Handbook, ed. R. Ferber)
Box 1
1973. Speech. How Research Can Help in the Strategic Positioning of a Brand
Box 1
1973. Article. How Research Can Work to Help Position a Brand
Box 1
1973. Speech. Is Advertising Manipulating the Consumer
Box 1
1973. Speech. Segmenting Markets: Recrowning the Consumer King
Box 1
1973. Speech. Today's Consumer: Is Advertising Manipulating Her?
Box 1
1977. Article. Achenbaum Tells about Picking an Agency--Toyota, Datsun Style
Box 1
1977. Article. GRP's Can't Measure Effectiveness
Box 1
1979. Article. Impending Media Crisis
Box 1
Adams, Michael
1991. Speech. Diamonds in the '90s
Box 1
Agnew, Jim
Undated. Speech. J. Walter West--Winds of Change
Box 1
Andler, Donald A.
1966. Article. Some Magazines are Best Buy in Off-Season
Box 1
Antonowsky, Marvin
1966. Article. New of Spot TV Markets
Box 1
1967-1968. Article. Media Myths (series in Media Decisions)
Box 1
1968-1969. Article. Media Math (series in Media Decisions)
Box 1
Armstrong, Donald B., Jr.
(2 folders)
1963. Speech. Measured Advertising Results--Revisited
Box 1
1970. Speech. Needed: A New Consumer Look at Marketing
Box 1
1973. Speech. New Products: The Advertising Agency's Contributions and Problems
Box 1
1975. Article. Change in the Market Place: An Analysis of the Recent Changes in Consumer Behavior and the Events and Attitudes Underlying Them (co-author: Garth Hallbert)
Box 1
1975. Speech. Consumers New Reality: An Analysis of Changes in the Market Place (speech, article)
Box 1
1975. Article. Is Comparison Advertising Really Better?
Box 1
1975. Article. Stimulus and Response: There is No Such Thing as a Typical Consumer
Box 1
1975-1976. Speech. Use and Abuse of Survey Research in Advertising Regulation (speech, article)
Box 1
1976. Article. TV Violence: In the Eyes of the Beholders (printed adaptation of speech)
Box 1
1977. Article. Three Research Pitfalls in Fighting FTC Complaints
Box 1
1978. Speech. Is There a Crisis in Branding in the U.S.?
Box 1
Ashford, Jim
Circa 1990. Speech. Murphy's Law
Box 1
Atkinson, Leigh
1967. Article. Public Relations in Action
Box 1
Aubrey, Stever
1968. Speech. Advertising Awards Day (draft)
Box 1
1970. Speech. Marketing Policies in Times of Restricted Gas Supply
Box 1
Auer, Renee
(2 folders)
1985-1986. Other writing. Profile of Canada
Box 1
Bailey, Ray T.
1960. Article. Big Challenge in Marketing in the '60s (Am. Egg and Poultry Review)
Box 1
1960. Speech. Dynamics of Food Distribution: A History of 100 Years of Evolution in Grocery Store Distribution in America
Box 1
1960. Speech. Intro. to Remarks for Panel on New Dimensions in Manufacturer-Distributor Relations
Box 1
1960. Speech. State of Industry (USWGA Mtg., Dallas)
Box 1
Barber, B.J.
1993. Other writing. Understanding Quebec
Box 1
Barnard, Philip
1992. Article. New Directions in World Research
Box 1
Barnum, H.J.
Box 2
1974. Speech. Mass Media and Health Communications
Box 2
Bartolon, Dan G.
1984. Speech. JWT Managing the Agency
Box 2
Bartos, Rena
(1-25 of 39 folders)
1973. Speech. Research, Creativity, and Tunnel Vision
Box 2
1973. Speech. Target is Moving
Box 2
1973. Speech. Why a Full-Service Agency?
Box 2
1973. Speech. Women's Place (and Yours)
Box 2
1973. Speech. Working Women: The Invisible Consumer Travel Market
Box 2
1973-1998. Article. Miscellaneous brief articles
Box 2
1974. Article. Future of the Advertising Agency Research Function
Box 2
1974. Speech. Who Pipes, Who Pays, Who Calls the Tune?
Box 2
1974-1979. Other writing. Moving Target, and related articles
Box 2
1975. Speech. Advertising and the Economy
Box 2
1975. Speech. Consumer View of Advertising
Box 2
1975. Speech. Moving Target
Box 2
1976. Other writing. Advertising and Consumers
Box 2
1976. Speech. Opportunities and How to Capitalize on Them
Box 2
1976. Speech. Working Woman Audience: The Moving Target
Box 2
1977. Other writing. Founding Fathers of Advertising Research
Box 2
1978. Speech. Stereotypes, Assumtions, and the Reality Gap
Box 2
1978. Article. Target is Moving: The Changing Bank Customer
Box 2
1978. Article. What Every Marketer Should Know about Women
Box 2
1979. Article. Exploring Mysterious Markets
Box 2
1980. Speech. Do We Really Have to Make Them Mad to Sell Them?
Box 2
1980. Article. Over 49: The Invisible Consumer Market
Box 2
1981. Article. Ads that Irritate May Erode Trust in Advertised Brands
Box 2
1981. Article. Beyond the Cookie Cutters
Box 2
1981. Speech. Beyond the Rocking Chair
Box 2
Bartos, Rena (continued)
(26-39 of 39 folders)
Box 3
1982. Speech. Demographics of Older Shoppers and 1-2 Person Households
Box 3
1982. Article. Women and Travel
Box 3
1982. Article. Women's Market for Big-Ticket Items
Box 3
1983. Speech. Moving Target: Changing Demographics
Box 3
1983. Article. Women and Advertising
Box 3
1984. Speech. Targeting the Top
Box 3
1985. Speech. Qualitative Research: What It is and Where It Came from (speech and 2 published versions)
Box 3
1985-1986. Speech. Facts of Life
Box 3
1986. Speech. Challenging Our Assumptions
Box 3
1986. Speech. Over 49: The Invisible Consumer Market
Box 3
1986. Article. Qualitative Research
Box 3
1988. Speech. Marketing to Women around the World
Box 3
Undated. Speech. Demographic Questions
Box 3
Undated. Other writing. Do-It-Yourself Workbook for Developing a Moving Target Presentation (handbook)
Box 3
Bathon, Greg
1974. Speech. Consumer Behavior in Brazil
Box 3
1978. Speech. Managing a JWT Office for Performance & Profit
Box 3
Baumwoll, Joel P.
(10 folders)
1974. Speech. Segmentation Research: The Baker vs. the Cooker Maker (speech, article)
Box 3
1975. Article. Change in the Market Place: An Analysis of the Recent Changes is Consumer Behavior and the Events and Attitudes Underlying Them (co-author: Garth Hallbert)
Box 3
1975. Article. Is comparison Advertising Really Better?
Box 3
1975. Article. Stimulus and Response: There is No Such Thing as a Typical Consumer
Box 3
1975-1976. Speech. Consumers New Reality: An Analysis of Changes in the Market Place (speech, article)
Box 3
1976. Article. TV Violence: In the Eyes of the Beholders (printed adaptation of speech)
Box 3
1976. Speech. Use and Abuse of Survey Research in Advertising Regulation (speech, article)
Box 3
1977. Speech. Recall Testing Can Be Dangerous to Your Product's Health
Box 3
1977. Article. Three Research Pitfalls in Fighting FTC Complaints
Box 3
1978. Speech. Is There a Crisis in Branding in the U.S.?
Box 3
Baxter, Loy J.
1965. Speech. 100th Anniversary of Advertising
Box 3
1965. Speech. Public Relations--Publicity
Box 3
1968. Speech. Opening Remarks (speech to U.S. Marine Corps)
Box 3
1968. Speech. Untitled (speech to Indiana University graduating seniors)
Box 3
1968. Article. Uses of the On-Location Portrait
Box 3
1969. Speech. Untitled (speech to Army Chaplains)
Box 3
Beatson, Ronald
Box 4
1983. Speech. MARS: Defence of Advertising Working Party
Box 4
1984. Speech. Image of Advertising in Europe
Box 4
Beckerman, Jerrold
1974. Speech. Speech given to AMA
Box 4
Beers, Charlotte
(19 folders)
1973. Speech. Speech given to AMA
Box 4
1974. Speech. How to Get a Better Return on Your Advertising Investment
Box 4
1974. Speech. New York Show
Box 4
1975. Speech. Account Management
Box 4
1975. Speech. American Management Association
Box 4
1975. Speech. How to Know If a Client is Really Happy
Box 4
1975. Speech. Productivity: The New Measure of an Agency
Box 4
1975. Speech. Pursuit of Productivity
Box 4
1976. Speech. Advertising Agency of the Future
Box 4
1976. Speech. Communications and Lifestyles
Box 4
1976. Speech. Getting Inside the Consumer's Head
Box 4
1976. Speech. What Alice Saw in the Looking Glass
Box 4
1977. Speech. Norman Strouse Seminar
Box 4
1977. Speech. North American Seminar
Box 4
1977. Speech. What Do You Do for a Living?
Box 4
1977. Speech. Women's Lifestyles
Box 4
1978. Other writing. New Business Issues and Techniques (handbook)
Box 4
1978. Speech. Job Survival Skills for Women in Management Positions
Box 4
1978. Speech. Tomorrow's Managers
Box 4
Berent, Paul Howard
1965. Speech. What is the Market Researcher Doing in an Advertising Agency?
Box 4
1971. Speech. Market Research on a Multi-Country Basis
Box 4
Bergamo, Nestor
Undated. Speech. Entrepreneur in the Future of the Brazilian Economy
Box 4
Bernhardt, Jack
1967. Other writing. What the Creative Person Should Expect from the Account Man--And Vice Versa (Creative Forum paper #15)
Box 4
1969. Speech. How Advertising Can Sirve (sic) You
Box 4
Black, George
1983. Speech. Our Experience with Multi-National Brands, Their Communication Strategies and Systems
Box 4
Black, Harry (?)
1979. Other writing. Effective Reach: From Theory to Practice (JWT Media Department Report)
Box 4
Black, Kenneth
1979. Speech. How Advertising Works
Box 4
Blair, Milton J.
1935. Speech. Speculative Preparation of Plans, Copy or Art Work in the Solicitation of Business
Box 4
1936. Speech. Changes in the American Fruit Basket during the Last Thirty-Five Years
Box 4
Bonner, Robert
1977. Speech. Challenge of Rapid Change
Box 4
Baren, Wallace
1942-1945. Article. Wally's Wagon (brief clippings from This Week)
Box 4
Boyle, Joseph
1955. Speech. Integration of a Public Relations-Publicity Department within an Agency
Box 4
Braley, Berton
1940s. Other writing. Miscellaneous Poetry (printed in This Week)
Box 4
Brand, Jonathan
1975. Article. Untitled
Box 4A
Brigandi, George
Circa 1985. Speech. Study of the Changing Structure of the Retail Food Market
Box 4A
Brinckerhoff, John H.
1973. Article. Consumer Agency vs. the Specialized Agency: Which is the Best for Medical Advertising?
Box 4A
Broderick, Gerry
1983. Speech. JWT--Who is it?
Box 4A
Brouillard, Joseph
1973. Speech. Corporate Communications in the European Business Community
Box 4A
1973. Article. Television: The Workhorse for Corporate Advertisers
Box 4A
1978. Article. Larger Picture in Corporate Advertising
Box 4A
1979. Speech. Corporate Communications: Opportunities for Growth
Box 4A
Brown, Steve
1991. Speech. JWT Lifestages
Box 4A
Buchanan, Robert E. (Buck)
(5 folders)
1976. Speech. Using Broadcast Syndication to Reach Your Market
Box 4A
1981. Speech. New Media (speech on cable, satellite transmission, etc.)
Box 4A
1981. Article. Tis the Season
Box 4A
1985. Speech. Changing U.S. Media Scene--Does It Have Any Meaning for Latin America
Box 4A
1985. Speech. Media Requirements of Multinational Clients
Box 4A
Buckley, Joseph C.
1962. Other writing. Oil Filter Replacement Market on Farms (internal report)
Box 4A
Bullmore, Jeremy
(11 folders)
Box 5
1972. Speech. Consumer Has a Mind as well as a Stomach
Box 5
1973. Speech. Speech given at ICA conference
Box 5
1977. Speech. British Admen Know People Better Than Politicians
Box 5
1978. Speech. Ten Tried and Trusted Methods of Getting the Least from Your Advertising Agency
Box 5
1978. Speech. What Jim Young Said--And What He Didn't Say
Box 5
1979. Article. Has Advertising Lost its Way?
Box 5
1979. Speech. Persuasion--What Can We Learn from the Politicians and What Can They Learn from Us?
Box 5
1982. Other writing. Close-Up (report on Thompson London)
Box 5
1983. Other writing. Advertising Association Handbook
Box 5
1983. Speech. Close-Up-1983 (speech on Thompson London)
Box 5
1984. Speech. Creative Marketplace--Some Things We Have Learned
Box 5
1984. Speech. What We Have Learned
Box 5
1984. Speech. What We Have Learned about Creative Advertising
Box 5
1985. Speech. Archimedes and the Efficacy of Prayer: Some Thoughts on How We Think of Things and Put Them to the Test
Box 5
1985. Article. Brand and Its Image Revisited
Box 5
1987. Other writing. Miscellaneous writing
Box 5
Burns, Ron
1993. Speech. Leadership through Innovation
Box 5
Campbell-Harris, Davis
1982. Speech. Happy Guy Fawkes Day
Box 5
1984. Other writing. Some Things We Believe about JWT People (excerpt)
Box 5
Cannonero, Lea
1975. Speech. Importance of Communication
Box 5
1975. Speech. Secretary's Role in Working with People
Box 5
1975. Speech. Steps in Problem Solving
Box 5
Carney, Otis
1952. Speech. Creating the TV Commercial
Box 5
Carroll, Carroll
Circa 1964. Other writing. Fiscal Century (poetry)
Box 5
1965. Article. Hello All You Folks Out There in Radioland Revisited
Box 5
Circa 1966. Speech. Raspberry for the Teacher
Box 5
1969. Article. How to Start a Search for Success in the World's Largest Ad Agency (from Variety)
Box 5
1976. Article. And Now a Word From... (from Variety)
Box 5
1976. Article. Letter to Editor, MAC/Western Advertising News (concerns anniversary issue on JWT)
Box 5
1976. Article. They Still Love Me in Altoon, Writes Bruns, a Man Idolized (from Variety)
Box 5
1976. Article. Real Kraftsman (from Television/Radio Age)
Box 5
1978. Interview. RAB interview about radio
Box 5
Undated. Article. How Creative Should a Radio Commercial Be--And How? (draft and edited version),
Box 5
Undated. Article. Need for Sound Involvement
Box 5
Casseres, Aminta
1926. Article. Agencies Prefer Men! (from Printer's Ink)
Box 5
Chaiet, Alan
1981. Article. When is a GRP Not a GRP?
Box 5
1982. Article. Prune Principle of Advertising Exposure
Box 5
Charlton, Fred
Undated. Article. How Can We Improve Frozen Food Retailing?
Box 5
Checkman, Lee
1981. Article. Virgin Respondents are Hard to Find
Box 5
Cherington, Paul T.
1923. Article. Federal Legislation concerning the Branding of Fabrics
Box 5
1923. Speech. Twentieth Century Marketing (summary of speech)
Box 5
1924. Article. Some Commercial aspects of Styles and Fashions in the Clothing and Textile Industries (from Harvard Business Review)
Box 5
1926. Speech. Place of Advertising in Church Work
Box 5
1926. Article. What Producers Can Do to Maintain Prices
Box 5
1928. Article. Obligations of Business Research Advertising and Selling
Box 5
1928. Article. Shifting Sands of Distribution
Box 5
1928. Article. Unadvertised Medicine
Box 5
1930. Article. Can Commercial Research Methods Be applied to the Distribution of Securities
Box 5
1928. Article. Why the Legal Profession Needs Advertising
Box 5
1930. Article. What Social Statistics Tell Us about Markets
Box 5
1939. Speech. Frontiers and Pioneering
Box 5
1939. Article. Small Retailer (from Harvard Business Review)
Box 5
1940. Article. How Capitalism Can Get its Second Wind
Box 5
Chi, Joyce Saxon
1982. Speech. Untitled
Box 5
Christianson, Elin B.
1965. Article. Automation and Libraries
Box 5
1966. Article. Musings on Minneapolis
Box 5
1968. Article. Variation of Editorial Material in Periodicals Indexed in Readers' Guide
Box 5
Churchill, Mary
1988. Speech. Communicating the JWT Story
Box 5
1988. Speech. Momentum
Box 5
Ciuti, Ezio
Box 6
1984. Speech. Analysis of McCann-Erickson
Box 6
Clark, Earl
1928. Speech. Finance (outline of speech)
Box 6
1929. Speech. Profits of an Advertising Agency
Box 6
1932. Speech. Lying and Stealing
Box 6
1933. Other writing. On legal aspects of advertising (with comments from Slaughter & May, legal counsel for JWT London)
Box 6
Clark, Harry
(3 folders)
1974. Speech. Speech given at IAA meeting
Box 6
1985. Other writing. Some Things We Have Learned About Starting New Agencies (report)
Box 6
1986. Speech. David Ogilvy, Robert Browning and Other Voices I Have Heard (speech for Princeton group, 2 versions)
Box 6
1987. Article. Consumer and Corporate Values: Yet Another View on Global Marketing
Box 6
1994. Speech. JWT's Clark Speaks at International Advertising Meeting (speech on European agency/advertiser financial relationship)
Box 6
Clauson, A.W. (Tom)
1971. Speech. Toward an Arithmetic of Quality
Box 6
Clements, George
(1-20 of 35 folders)
1979. Speech. James Webb Young Seminar
Box 6
1980. Article. In Testing Advertising Computers May Lead You Astray
Box 6
1980. Article. Liking--A New Scale for Measuring the Response of Consumers
Box 6
1981. Article. Advertising Testing through to 2001
Box 6
1981. Speech. Role of Financial Advertising in Investor Relations
Box 6
1982. Article. Invisible Consumers
Box 6
1982. Speech. Relationship of Advertising Expenditure Levels to Media Costs in Canada and the United States; or, An Exploration into the World of Darkness
Box 6
1983. Article. Business Needs to Plan Now to Offset Future Static Markets
Box 6
1983. Speech. We Are What We Eat
Box 6
1983. Speech. Women are Human, Too.
Box 6
1984. Speech. Pacific isn't Terrific?
Box 6
1984-1986. Speech. Thinking About the Ads
Box 6
1985. Speech. Asia/Pacific: A Dipstick View of the Region
Box 6
1985. Speech. Creativity: Nice or Necessary?
Box 6
1985. Article. Pacific isn't Terrific?
Box 6
1985. Speech. Some Thoughts About Advertising Research
Box 6
1985. Other writing. T-Plan and Planning Cycle (handbook)
Box 6
1985-1991. Speech. Brand Personality
Box 6
1987. Speech. Communications and the Lawyer
Box 6
1987. Speech. Devising the Best Strategy
Box 6
1987. Speech. East Moves West vs. West Moves East
Box 6
1988. Speech. Is There Somebody Out There Listening to Me?
Box 6
1988. Speech. Response from the Marketplace
Box 6
1990. Speech. Creative Research
Box 6
1990. Speech. Game of Life
Box 6
1990. Speech. Market Research Agencies
Box 6
1990. Speech. Media Consumption
Box 6
1990. Speech. Perspectives on Marketing in the Future
Box 6
1990. Speech. Planning Cycle
Box 6
Clements, George (continued)
(21-35 of 35 folders)
Box 7
1991. Speech. Advertisng Strategies for Product Positioning
Box 7
1991. Speech. Consumer Research Guidelines
Box 7
1991. Speech. Coping with the Recession
Box 7
1991. Speech. Market Research Agencies
Box 7
1992. Speech. Game of Life
Box 7
1992. Speech. How Advertising Works
Box 7
1992. Speech. Lifestages
Box 7
1992. Speech. Marketing to 50+
Box 7
1992. Speech. Taking Charge of Our Destiny
Box 7
1992-1993. Speech. Understanding Quebec
Box 7
1993. Speech. Is Most Advertising a Waste of Money?
Box 7
1993. Speech. Leadership through Innovation
Box 7
Undated. Speech. Media speech
Box 7
Undated. Speech. Research Guidelines in Advertising Development
Box 7
Clurman, Ann
1993. Speech. Reinventing Strategies
Box 7
Cohen, Arthur
1978. Article. Brand Marketing in the New Retail Environment
Box 7
Colebrook, Miles
1990. Speech. European Trends
Box 7
Coleman, Loyd Ring
1929. Article. World Grows Old (from Advertising and Selling)
Box 7
1948. Speech. What Socialism has Cost Europe and the World
Box 7
1949. Speech. Towards a Wider Thanksgiving
Box 7
1953. Speech. Guilty Men of Price Control
Box 7
1953. Speech. Religion and the Democratic Tradition
Box 7
1956. Speech. Ebbing Tide of American Foreign Investments
Box 7
1958. Article. Subliminal Advertising is 'Scientific Absurdity' Like Table Rapping, Ouija Boards: Irate Adman
Box 7
1958. Speech. Untitled (speech on Russian science to Sydney Rotary Club)
Box 7
Colwell, Robert T.
1957. Speech. Hard Sell or Brand Image--Do You Have to Choose?
Box 7A
1958. Other writing. Creative Man's Look at the JWT Consumer Panel Personality Profile Studies
Box 7A
Circa 1960. Speech. Five Uses of Advertising
Box 7A
1961. Speech. Inside the Interchange
Box 7A
1962. Speech. Responsibilities of Advertising Agency Management
Box 7A
1963. Article. Bob Colwell Reviews Jim Young
Box 7A
1964. Speech. Opening Remarks on the Creative Challenge of Consumer Judgment
Box 7A
1964. Speech. Writer's Footnotes to the AAAA Research
Box 7A
1965. Speech. America's Attitudes toward Advertising
Box 7A
1967. Speech. Some Things We Have Learned about Writing Advertising
Box 7A
Conlin, Ronald P.
1993. Speech. Goodyear Advertising Research: Past, Present, and Future
Box 7A
Connell, Hugh
1978-1986. Other writing. Memos and other writings
Box 7A
Cooney, Linda
1986. Other writing. Memos and other writings
Box 7A
Cooper, W. Stanfield
1963. Speech. What to Do When You're Faced with a Stark Naked Sheet of Paper
Box 7A
Corbin, Bev
1975. Speech. Care and Feeding of Creative Folk
Box 7A
Corlett, Tom
1977. Article. People's Use of Media
Box 7A
Courtney, Alice E.
1978. Article. Canadian Perspectives on Sex Stereotyping in Advertising (with Thomas W. Whipple)
Box 7A
Cracraft, George A.
Box 8
1966. Article. One Small Point
Box 8
Cronin, Jack
(6 folders)
1974. Speech. What is a Good Magazine Ad?
Box 8
1974. Speech. Crisis at Credibility Gap
Box 8
1976. Speech. Address to British Columbia Association of Broadcasters
Box 8
1977. Speech. Smarter Spending of the Shrinking Advertising Dollar: An Agency Viewpoint of Media Trends
Box 8
1978. Speech. Advertising: It's the Response that Counts
Box 8
1978. Speech. Brilliant Package Goods Creative…Only Available Outside Canada? Pity.
Box 8
1978. Speech. Challenges We Face Together in the Next 5 Years
Box 8
1978. Speech. JWT Canada presentation to Board of Directors
Box 8
1979. Speech. Future of the Brand Label
Box 8
1980. Speech. JWT Canada Stewardship Report
Box 8
1980. Speech. Role of Advertising
Box 8
1980. Speech. Speech to JWT Worldwide Management Meeting
Box 8
1981. Speech. What It's Like to Sleep with an Elephant
Box 8
1983. Speech. Creative Tour through Europe
Box 8
1983. Speech. Manchester Publicity Association Luncheon Speech
Box 8
1983. Speech. Transnational Advertising
Box 8
1985. Speech. Advertising in Europe
Box 8
1985. Speech. Future Trends in Advertising
Box 8
1986. Speech. Creative Medium, or Creative Message?
Box 8
1986. Speech. James Webb Young/Delavan Seminar
Box 8
1987. Speech. Advertising: Visual Revolution or Creative Clutter?
Box 8
1987. Speech. JWT Principles--What We Believe
Box 8
D'Aloise, Lawrence T.
1968. Speech. Crux of Creativity
Box 8
Daly, Derry F.
1968. Other writing. Direct Mail Advertising
Box 8
Danger, Lynn
1981. Speech. Careers in Writing Seminar
Box 8
Daniels, Barnet M.
1965. Speech. How I Would Get Plus Advertising Lineage If I Were in Your Boots (speech and published version)
Box 8
1965. Article. There's Plus Lineage on the Bandwagon
Box 8
Dawkins, Colin
1984. Other writing. Ain't It Hell on a Windy Day
Box 8
Dawn, Hazel
1964. Speech. Ladies' Luncheon Speech
Box 8
Day, William L.
(3 folders)
Box 9
1929. Article. How Shall We Select an Advertising Agency (newsletter)
Box 9
1929. Article. What Shall the Public Think?
Box 9
1929. Other writing. What the Well Dressed Man Will Wear (humor)
Box 9
1931. Speech. Lecture to Standard Brands Incorporated Sales Class
Box 9
1932. Speech. Agency Deals with the Necessity for Creative Copy and Merchandising
Box 9
1932. Speech. General Talk on Advertising
Box 9
1932. Speech. Selling Efforts (speech to Bakery Sales Promotion Association)
Box 9
Circa 1935. Article. Strategy and Tactics in Modern Advertising
Box 9
1936. Speech. Sell It AS You Must (speech and 2 published versions)
Box 9
1937. Speech. Apology for Today in Advertising
Box 9
1937. Article. How the Public Thinks
Box 9
1941. Speech. Let's Learn How to Live
Box 9
Undated. Article. Fundamentals and Decadence
Box 9
Undated. Article. Importance of Competitive Copy
Box 9
Undated. Article. Importance of Strategy in Copy
Box 9
Undated. Article. Is Advertising Crippling Manufactoring Resourcefulness?
Box 9
Undated. Article. On Saving the Advertising Business
Box 9
Undated. Article. One Method of Using Publicity
Box 9
Undated. Article. Sales and Advertising Problems of Merged Industries
Box 9
Undated. Other writing. Time and its Relation to Advertising Copy (outline)
Box 9
Undated. Article. Untitled (on the principles and practice of advertising)
Box 9
Undated. Other writing. Untitled (booklet on JWT and advertising)
Box 9
Undated. Article. Upon Magellan's Grave Rise His Storied Riches of the Far East
Box 9
Undated. Article. What about Radio?
Box 9
Deaton, Don
1985. Other writing. Financial summaries
Box 9
De Elexpuru, Manuel
1983. Other writing. Interview
Box 9
Dell, Glen
1985. Speech. Staff presentation, multiple versions
Box 9
De Paolo, Tom
Circa 1970. Other writing. Celebrating Celebrity (reminiscence)
Box 9
De Peterson, Peter
1964. Speech. Farewell Address
Box 9
Devine, C.R.
1980. Speech. Citation of Don Johnston for IAA annual award
Box 9
Devine, John F.
1967. Article. As the Twig is Bent
Box 9
1968. Other writing. Hearings before the U.S. Equal Employment Opportunity Commission on Discrimination in White Collar Employment (transcript)
Box 9
1972. Speech. Role of Corporate Administration
Box 9
De Windt, E.M.
1981. Speech. Henry, Harvey, and Tom: Where Are You Now that We Really Need You?
Box 9
Dhalla, Nariman
(13 folders)
1973. Other writing. Basis for Formulation of Marketing Plan for JWT Domestic
Box 9
1974. Other writing. What Will the Advertising Business Be Like in Five or Six Years
Box 9
Circa 1975. Article. Setting the Advertising Budget Scientifically
Box 9
1975. Article. Use of Econometric Methods for Setting Advertising Budgets
Box 9
1976. Other writing. Forecasts of National Advertising Expenditures in the United States
Box 9
1976. Article. Forget the Product Life Cycle Concept (from Harvard Business Review)
Box 9
1977. Article. How to Set Advertising Budgets
Box 9
1977. Speech. NABE address
Box 9
1978. Article. Accessing the Long-Term Value of Advertising
Box 9
1978. Other writing. Old Age Market with Special Reference to Restaurant Business
Box 9
1978. Article. Role of the Business Economist in Marketing
Box 9
1979. Article. Short-Term Forecasts of Advertising Expenditures
Box 9
1980. Article. Advertising as an Advertising Tool
Box 9
Dignam, John F.
Circa 1980. Other writing. How to Photograph a Ford Car (handbook)
Box 9
Di Paola, Vincent
1980. Article. Agency Benefits from Copier Management
Box 9
Dolan, Kevin
1992. Speech. Snapshot of JWT International
Box 9
Doyer, Bob
(2 folders)
1973. Speech. His Maiden-Address as Chairman of the Board of the Dutch Association of Advertising Agencies
Box 9
Durkee, Burton R.
Circa 1967. Article. Package Can Make Adman's Job Easy
Box 9
Eagen, Dermid
Box 10
1987. Speech. Fundamentals of Communication
Box 10
Eames, Herb
1982. Other writing. Technology (outline of report and personal notes)
Box 10
1983. Speech. Quarter Financial Report (2nd draft)
Box 10
Ebbecke, Frank
1985. Speech. Hat Die Agentur Die Kreativität Gepachtet
Box 10
Edens, Bob
1970. Speech. Speech to Chicago Advertising Club
Box 10
Effer, Gordon
1963. Other writing. Interview
Box 10
Ehrenberg, A.S.C.
1977. Other writing. Understanding Consumer Behavior No. 1: Why Buyer Behavior?
Box 10
Elton, Wallace W.
1950. Speech. Comments on Creative Problems
Box 10
1956. Speech. Eyes Have It
Box 10
1957. Speech. Inner Picture
Box 10
1957. Speech. Training the Mind's Eye (speech, 2 versions)
Box 10
1962. Speech. Lady, We Need You
Box 10
1963. Article. Elton Traces Factors that Made Ford Posters Click
Box 10
1963. Speech. Need for Public Advertising
Box 10
Elwood, Peter
1993. Speech. Brand Equity…Severely Wounded but not Dead
Box 10
Emerling, Ernie
1980. Speech. What is a Brand? (with Granger Tripp)
Box 10
1993. Speech. Management of Worldwide Brands
Box 10
Engle, Rafe
1977. Speech. Address to ACA on advertising and the law
Box 10
Erhard, Ludwig
1968. Speech. Die Beziehung von Politik und Wirtschaft zue Gestaltung und Fortentwicklung des Gesundheitswesens
Box 10
1971. Speech. Die Notwendigkeit und die Rechtfertigung der Selbstmedikation aus sozialer und wirtschaftlicher Sicht
Box 10
Erskine, William H.
1961. Speech. Luncheon Address to Newspaper Advertising Managers Association of Eastern Canada
Box 10
1965. Speech. Retail Revolution
Box 10
1965. Other writing. Working Philosophy (statement; see also Peter Gilow Papers)
Box 10
Eyman, Richard H.
1973. Speech. Road to Consumer Satisfaction from the Consumer's Point of View
Box 10
Farlow, Arthur C.
(2 folders)
1939. Article. Where are We Going with Food Industry Advertising
Box 10
1945. Article. From Advertising to War and Back
Box 10
1947. Article. Creative Advertising in Scientific Marketing
Box 10
Fenning, Andy
Undated. Speech. Positioning
Box 10
Ferchat, Robert A.
1988. Speech. Speech given at Northern Telecom Canada National Sales Conference
Box 10
Fergus, Lucene
1962. Speech. What about the Young People
Box 10
1972. Speech. Finding and Training Better Personnel
Box 10
Fickinger, Wayne
1974. Speech. impact of Change...Planning for a Future Without Shock
Box 10
1976. Article. Adman Takes the Spotlight...Finally
Box 10
1976. Article. Advertising Today: From Detente to Open Warfare (2 versions)
Box 10
1976. Article. Few More of My Unfavorite Things
Box 10
1976. Speech. Overdog Snaps: Underdogs' Innovative Bite is Overrated
Box 10
1978International assignment on Advertising (interview)
Box 10
1979. Article. Action, Based on Vision, Key to 1980s
Box 10
1979. Article. Challenge is to Anticipate Course of New Electronic Media
Box 10
1979. Article. It's Time to Speculate on the Future as Year of the New Media Nears
Box 10
1980. Speech. Funny Business
Box 10
Undated. Article. New Ball Game for Marketing
Box 10
Field, Jane
Circa 1967. Other writing. Only Way to Nirvana (annotated list of recommended books)
Box 10
Fielden, Edward J.
1961. Speech. Address to Indian Society of Advertisers
Box 10
Fields, Dave
Circa 1969. Speech. Untitled
Box 10
Findlow, Nancy (Nan)
1960. Other writing. Memorandum on speech prepared for May 10 meeting of the AMA (memorandum)
Box 10
1960. Speech. Women Will Tell You Almost Anything You Want to Know about Your Product...But There's a Catch to It
Box 10
Fine, Brian
1979. Speech. Use of Advertising Agencies as Marketing Research Problem Solvers
Box 10
Fischer, Barbara
1982. Article. Automation in Advertising
Box 10
Fisher, Debra
Undated. Article. If the Crown Fits, Wear It (media innovation)
Box 10
Fisher, Herbert
1957. Speech. Panel discussion for package research conference
Box 10
Florida, John
1985. Speech. Address to Hill & Knowlton
Box 10
Foch. Marshall
Circa 1976. Speech. Canada: Significant Political/Economic/Industry Trends
Box 10
Foot, David
1992. Speech. Predictions and Trends
Box 10
Foote, Donald : See entry under Cather Lemon
Box 10
Fortinberry, Glen
1974. Speech. What a Client Should Expect from an Agency
Box 10
Fortini-Campbell, Lisa
1993. Speech. Building Brand Equity
Box 10
Foster, Ann Tolstoi
1971. Article. Ad Lib Takes Clue from Women
Box 10
Foster, Ron
1988. Speech. Review--Pat on the Back
Box 10
1989. Speech. Change and Market Expansion
Box 10
1989. Speech. Tomorrow 10 Hours Shorter
Box 10
1990. Speech. Report…An Update
Box 10
Fothergill, Jack
1968. Other writing. Continuing System for Planning and Evaluating Advertising Campaigns (report, with Timothy Joyce)
Box 10
Francisco, Don
(2 folders)
1932. Article. Informative Advertising Needed Now, More than Ever
Box 10
1937. Speech. Address before General Agents of Pacific Mutual Life Insurance Co.
Box 10
1937. Article. Address to the San Francisco Advertising Club
Box 10
1938. Speech. Force Nobody Knows--American Industry
Box 10
1938. Speech. Making America Click
Box 10
1939. Speech. Advertising--An Essential Ingredient of Democracy
Box 10
1943. Article. Short Wave Miracle Pulls the Americas Together
Box 10
1946. Speech. Does Distribution Cost Too Much (speech, and 3 printed versions)
Box 10
1948. Speech. Distribution--Look Back, and a Look Ahead
Box 10
1948. Speech. Story of Sunkist Advertising
Box 10
1950. Speech. Address given to the Association of Advertising Men
Box 10
Undated. Other writing. Advertising and Merchandising Plan for the Great Gap lace Drawers Company, Inc. (pamphlet)
Box 10
Undated. Other writing. Cooperative Advertising (pamphlet)
Box 10
Undated. Speech. If You've Stopped Running for Trains and Winters Seem Colder, You are Getting Along Quite Normally
Box 10
Undated. Speech. So You Would Like to Join an Advertising Agency
Box 10
Undated. Speech. Some Advertising Gold Bricks
Box 10
Undated. Speech. What's Absent from Dairy Foods
Box 10
Frappier, Michel
1979. Speech. International Advertising Coordination
Box 10
Gannon, Frank
Box 11
1970. Other writing. Talking to Ourselves (internal report on communications in JWT)
Box 11
Gardner, Edward H.
1927. Other writing. Economics of Advertising (pamphlet)
Box 11
Garvin, Charles E.
1958. Article. Direct Mail's Big Challenge: To Meet Changing Market Requirements
Box 11
Gerhold, Paul E.
1965. Article. Four Roadblocks to Improved Media Measurements
Box 11
1968. Article. How to Buy Media Plus Merchandising
Box 11
Ghosal, Subhas
1984. Speech. Voice Over (farewell address by the C.E.O. of H.T.A.)
Box 11
Gilow, Peter
(3 folders)
1967. Speech. German-Speaking Markets
Box 11
1967. Speech. J. Walter Thompson Frankfurt
Box 11
1967. Speech. Wie Kann Werbung dem Export Helfen?
Box 11
1968. Speech. Kurzreferat--Evangelische Akademie, Bad Boll, Entwicklungshilfe
Box 11
1968. Speech. Referat vor dem BDW-Arbeitskreis
Box 11
1968. Speech. Werbung bereitet die Zukunft vor
Box 11
1969. Article. Ist Die Deutsche Werbung Wettbewerbsfähig?
Box 11
1969. Speech. Untitled (in German)
Box 11
1974. Speech. Government Control--A New Kind of Sales Tool
Box 11
1974. Speech. Welche Themen sollte die Aktion Gemeinsinn bei der derzeitigen wirtschlaftlichen und politischen Unsicherheit behandeln
Box 11
1975. Speech. Relation Between Agency and Industry
Box 11
1977. Speech. Growth and Diversification
Box 11
1977. Speech. Untitled (in German)
Box 11
1977. Speech. Welche Factoren Können in der Preisdifferenz zwischen Hersteller--und Endverbraucherpreis von Markenartikeln Enthalten Sein?
Box 11
1979. Speech. Challenge of the Uninvited Partner--Government Involvement in Marketing and Advertising
Box 11
Gilson, Edith
1980. Article. Changing Role of the Consumer in the 1980s (with Jacqueline Spielman)
Box 11
1981. Speech. Changing Role of the Consumer in the 1980s
Box 11
1981. Article. It's Not What You Say, It's What They Hear
Box 11
1982. Article. Consumer Gray Market
Box 11
1982. Article. We're All Getting Older
Box 11
1984. Other writing. Research, Reason and Risk (report)
Box 11
1985. Article. :15 Commercial Considered
Box 11
1986. Other writing. Advertising in 1990? (memo)
Box 11
Glah, Roy
1982. Other writing. Memorandum on Management Reference Center
Box 11
Godfrey, Henry F.
1949. Article. Today's Advertising Costs and What They Mean to Clients
Box 11
1952. Other writing. How Agency Research Contributes to a Creative Marketing Job (script of playlet)
Box 11
Gray, John
1984. Article. Viewpoints (on zapping commercials)
Box 11
Grayson, David
1984. Speech. JWT Asia/Pacific--Does It Really Exist?
Box 11
Green, Jack R.
1957. Speech. Need for Better Comparisons of Apples with Oranges
Box 11
1957. Speech. Agency Problems in Radio Usage
Box 11
1962. Other writing. Reaching the Right People in the Right Homes (comments presented in a panel discussion)
Box 11
Greer, T. L.
1943. Speech. Talk before the Minnesota United Nations Committee
Box 11
Grisman, Arnold E.
(2 folders)
1981 and Undated. Speech. Roots of Human Communication
Box 11
Groom, W. S.
1922. Speech. Each Prospect Represents Expense and Opportunity (address)
Box 11
Gross, Michael
1985. Article. Creative Media Planning
Box 11
Grossman, Aaron
1980. Article. On a Scale of 1 to 10, What's a :10?
Box 11
Gunn, Alexander
1958. Speech. Going Steady--The Package and the Advertising Agency
Box 11
1963. Speech. J. Walter Thompson Company Training Programs
Box 11
Gushee, Edward T.
(1-21 of 57 folders)
Circa 1970s. Speech. Aveco speech
Box 11
1970. Speech. Ford Dealer Association
Box 11
1978. Speech. Emergence of Retailing in the Automotive Aftermarket
Box 11
1978. Speech. Marketing of Shock Absorbers
Box 11
1978. Speech. Walker meeting
Box 11
Circa 1980s. Speech. High school address
Box 11
Circa 1980s. Speech. Size of an Agency
Box 11
1981. Speech. Ben Bidwell going away address
Box 11
1981. Speech. (Monroe) Small Car America
Box 11
1981. Speech. Principles of Marketing
Box 11
1982. Speech. Aftermarket
Box 11
1983. Speech. (Carhartt) The Last Thing a Company Should Do.
Box 11
1985. Speech. (Carhartt) The Competition Is Us
Box 11
1986. Speech. I Didn't Know That
Box 11
1986. Speech. (J.I. Case) How High Is Up?
Box 11
1986. Speech. (J.I. Case) Ins and Outs
Box 11
1986. Speech. What Kind of Year Was It?
Box 11
1987. Speech. (J.I. Case) Change
Box 11
1987. Speech. (J.I. Case) Graduation Speech
Box 11
1987. Speech. (J.I. Case ) How High is Up?
Box 11
1987. Speech. (J.I. Case) Yellow Brick Road
Box 11
Gushee, Edward T. (continued)
(22-57 of 57 folders)
Box 12
1987. Speech. We Can Only Blame Ourselves
Box 12
1987. Speech. What Business Are You In?
Box 12
1988. Speech. (Carhartt) Tomorrow Happy Customers
Box 12
1988. Speech. Change
Box 12
1988. Speech. Company's Focus: Quality Planning
Box 12
1988. Speech. Customer Satisfaction
Box 12
1988. Speech. (J.I. Case) Bad Case of Indigestion
Box 12
1988. Speech. (J.I. Case) Cowboy
Box 12
1989. Speech. (Carhartt) Managing Growth
Box 12
1989. Speech. Customer is King
Box 12
1989. Speech. (J.I. Case) Grimm Look at J.I. Case
Box 12
1989. Speech. (J.I. Case) Sky is Falling
Box 12
1989. Speech. (J.I. Case) Who Are You?
Box 12
1989. Speech. Potato Council
Box 12
1990. Speech. (J.I. Case) Sines of the Times
Box 12
1990. Speech. (J.I. Case) Who Am I?
Box 12
1990. Speech. (Mike Wolf) Cue to Success
Box 12
1991. Speech. (J.I. Case) Changing Focus
Box 12
1991. Speech. (Monroe) Giant Step Backward
Box 12
1993. Speech. To JWT Worldwide Board of Directors
Box 12
Undated. Speech. Account Servicing
Box 12
Undated. Speech. Challenge and Failure
Box 12
Undated. Speech. Death by Marketing
Box 12
Undated. Speech. Exactly the Same in a Very Different Way
Box 12
Undated. Speech. Gourmet speech
Box 12
Undated. Speech. It's a Small World
Box 12
Undated. Other writing. Jag Sheth Seminar (notes)
Box 12
Undated. Speech. (J.I. Case) Company Life Cycles
Box 12
Undated. Speech. (J.I. Case) We've Heard That Before
Box 12
Undated. Speech. Marketing: Parity, Price, Objectivity, Advertising
Box 12
Undated. Speech. (Monroe) What Business Are You In?
Box 12
Undated. Other writing. Philip Caldwell's Oxford-Collegiate Dictionary of Common English Terms
Box 12
Undated. Speech. Private Brand vs. National Brand
Box 12
Undated. Speech. Speech for John Naisbitt
Box 12
Undated. Speech. What Business Are You In?
Box 12
Undated. Speech. Miscellaneous pages to various speeches
Box 12
Guyader, Jean-Michel
1980. Speech. Presentation to AAAA
Box 12
Hackett, Byron
Box 13
1975. Speech. Regulation in Advertising
Box 13
Hadden, Richard
1992. Speech. How Thin Can You Slice It?
Box 13
Hadden, Walter
1979. Speech. Address to North Bay Rotary Club (Canada)
Box 13
Hallberg, Garth
1975. Other writing. Change in the Market Place (with Joel Baumwoll)
Box 13
Hammond, Terence
1985. Article. Commercials Down Under
Box 13
Hammond, William
1974. Other writing. Eulogy for James Webb Young
Box 13
Handley, Harold
1973. Speech. Role of Advertising in Today's Food Market
Box 13
Hanel, Richard S.
1962. Other writing. Getting Response from Your Direct Mail Advertising (pamphlet)
Box 13
Hanson, Maurice F.
1955. Other writing. 4 to 15: Your Child's Early Years (pamphlet)
Box 13
1957. Speech. Next Decade for the Life Insurance Business
Box 13
1958. Other writing. Suggested Outline for JWT New Business Presentation (writing)
Box 13
Hardy, Gelston
1945. Other writing. One Way to Write Better Advertising Copy (handbook, 2 versions)
Box 13
Harper, Mike
1993. Speech. JWT Lifestages
Box 13
1993. Speech. Lifestages
Box 13
Harragan, Betty
1971. Speech. Problems in Client-Counselor Relations
Box 13
Hawes, Robert W.
1967. Article. Our Explosive Recruitment and Development Situation (2 versions)
Box 13
Henderson, Howard
(4 folders)
1933. Article. Changes in Advertising Media, 1929-1932
Box 13
1933. Article. How Union Central Advertising Does a Selling Job in Print
Box 13
1933. Article. Part National Advertising and Development Situation
Box 13
1934. Speech. Your Two-Tongued Magazine (2 versions)
Box 13
1948. Speech. Creative Element in Pond's Advertising
Box 13
1948. Speech. Truth as a Constituent of Advertising (2 versions)
Box 13
1948. Speech. Winning the Consumers Choice
Box 13
1954. Other writing. Businessman Looks at Education (pamphlet)
Box 13
1959. Other writing. Some Basic Roots of the J. Walter Thompson Company (draft)
Box 13
1960. Other writing. Basic Roots of the J. Walter Thompson Company (draft, 4 versions)
Box 13
1960. Speech. Short History of the J. Walter Thompson Company (speech/drafts, 4 versions)
Box 13
Henry, Harry R.
1959. Speech. Consumer Contests
Box 13
1959. Speech. Premiums
Box 13
1966. Speech. Limitations of Attitude Research in Managerial Decision-Making
Box 13
Higham, Christopher
Undated. Article. Recent Trends in Media
Box 13
Hilton, Jack
1973. Speech. FDAF, Dialog, and the New PR
Box 13
1973. Speech. Why Doesn't Business Explain Itself Better?
Box 13
1975. Speech. Management's Response Capability under Duress
Box 13
Hine, Walter R.
1931. Article. 4-A's Urge Advertising Films in Theatres
Box 13
Hinks, Kennett
1962. Speech. Agency Operation on the Basis of Goals
Box 13
1968. Other writing. Who Was at JWT...(draft)
Box 13
Hofmeyr, Jan
1994. Article. Double Jeopardy. Canadian Journal of Marketing Research, Jan.
Box 13
Holmes, John E.
1980. Speech. How Advertising Works
Box 13
Circa 1992. Speech. Award Winning Advertising from Latin America
Box 13
Hopkins, Chester
1960. Speech. How Advertising Can Help You Get to Know Your Local Market
Box 13
Hore, Marlene
(3 folders)
1981. Speech. International Creative Forum
Box 13
1984. Speech. Creative Marketplace…In Target Groups
Box 13
1984. Other writing. Tale of Two Cities (interview)
Box 13
Undated. Speech. To Reader's Digest on print advertisments
Box 13
Howington, Marlon
Box 14
1988. Speech. J. Walter Thompson, a Legend in His Own Time
Box 14
Hurd, Arthur
1946. Article. How to Increase Sales through Better Media Selection
Box 14
1948. Article. How Media Research Can Make Advertising Dollars More Effective
Box 14
Huybrechts, Paul
1984. Speech. Our Strategic Product (Ford of Europe)
Box 14
Hylan, William
1965. Speech. Future of Color Television
Box 14
1966. Other writing. Coming Television Season (pamphlet)
Box 14
Irvine, Bob
Undated. Article. Environment: The Magazine Advantage, But Will It Last?
Box 14
Jackson, Babette
1975. Article. Copy Testing in a Competitive Environment (with Valentine Appel)
Box 14
Jeanty, Paul
1972. Article. Gold from a European Point of View
Box 14
Johnson, A.W.
1978. Other writing. Broadcasting Priorities for the 1980s (report)
Box 14
Johnson, Arno
(1-10 of 112 folders)

[Johnson was Vice President, Director of Media and Research, and Senior Economist at JWT. He compiled several scrapbooks of his speeches and writings. Scrapbooks number 7 through 50 and date from 1944 to 1966. Originally the collection was housed in smaller books; when the collection grew to 18 volumes they were consolidated by the Information Center, beginning with volume 18 and working backwards, which is why the current run begins at volume 7. The collection was transferred to the JWT Archives and subsequently removed from the original binders. The two-part numbering of the speeches reflects the volume and a sequential number of the speech that corresponds to a table of contents that begins each volume. In addition, many of the speeches are accompanied by correspondence, tables and charts, and relevant pamphlets and other printed materials.]

Box 15
1944. 7.1. Speech. Postwar Opportunities.
Box 15
1944. 7.2. Speech. Experience in Conducting a Consumer Panel; The Consumer Panel--a New Aid to Marketing.
Box 15
1944. 7.3. Speech. Analysis of Postwar Marketing and Advertising.
Box 15
1944. 7.4. Speech. Analysis of Postwar Marketing and Advertising.
Box 15
1944. 7.5. Speech. Advertising in Postwar Foreign Markets.
Box 15
1944. 7.7. Speech. Postwar National and International Markets; Postwar Problems of Small Business.
Box 15
1945. 7.8. Speech. Fifty Seven Million Jobs--a Postwar Goal & Opportunity.
Box 15
1945. 7.10. Speech. New Techniques in Market Research.
Box 15
1945. 7.11. Article. Advertising & Marketing Opportunities in The Postwar Period. Journal of Marketing.
Box 15
1945. 7.12. Letter. To: Mr. Stanley Resor, re: Governors Conference.
Box 15
1945. 7.13. Letter. To: Mr. Frank Bane, Secretary, Governors' Conference re: Governors' Conference
Box 15
1946. 7.14. Speech. Production, Employment & Market Potentials 1946-1950
Box 15
1946. 8.1. Speech. Preparing for a Buyers' Market
Box 15
1946. 8.2. Article. Sales Opportunities for 1947 Highest in History--No Bust Necessary
Box 15
1947. 8.3. Article. Ad Costs at Bargain Low--20% to 30% Under Prewar in Relation to Real Purchasing Power
Box 15
1947. 8.4. Speech. How to Profit from the Coming Buyers' Market
Box 15
1947. 8.5. Other writing. Summary of Veterans Population--1947 Distribution of Veterans in Relation to 1940 (tables and map)
Box 15
1947. 8.6. Other writing. Potential Influence of Income on Movie Admissions; Potential Food Expenditures; Potential Market for Wines, Cigars (tables)
Box 15
1947. 8.7. Article. Consumer Buying Power
Box 15
1947. 8.8. Speech. Common Mistakes or Misunderstandings Which Often Stand in the Way of Good Agency Service in Research
Box 15
1947. 8.9. Other writing. Marketing Research from the Management Point of View--for John Burgoyne, Jr. Burgoyne Grocery Index--Cincinnati (thesis)
Box 15
1947. 8.10. Speech. National Product Since 1869 (by Simon Kuznets)
Box 15
1947. 8.11. Speech. Consumer Purchasing Power and 1948 Market Potentials
Box 15
1947. 8.11a. Article. Market Potentials, 1948. Harvard Business Review, Jan. 1948
Box 15
1947. 8.12. Article. Exploding the Myth of the 14 Year Old Average Intellect, Advertising Age, Dec. 29 issue
Box 15
1948. 8.13. Speech. Unrealized Potentials in Hosiery--How the Wholesaler Can Help Hosiery Regain Its Lost Market Position
Box 15
1948. 8.14. Other writing. Share of Aggregate Income Received by Each Tenth of Nation's Consumer Unite in 1935-36 and 1946 (table)
Box 15
1948. 8.15. Letter. To: Mr. John R. Gilman, re: Suggestions for his talk Advertising--Keynote to Our Changed Economy
Box 15
1948. 8.16. Speech. Buyers' Market 1948
Box 15
1948. 8.17. Speech. Merchandiser Looks at 1948
Box 15
1948. 9.1. Speech. Challenge to Business as Seen by a Market Analyst
Box 15
1948. 9.2. Speech. Market Potentials--1948
Box 15
1948. 9.3. Other writing. Examples of Increases in Price to Consumers (table)
Box 15
1948. 9.4. Client talk. WECO Sales Convention; Toothpaste, Powder--Increased Present Potential; Toothpaste, Powder, etc.--How Expenditures Per Family Varied
Box 15
1948. 9.5. Client talk. United States Playing Card Company sales conference; Opportunity for Expanded Market for Top Quality Playing Cards as Result of Our Changed Postwar Economy
Box 15
1948. 9.6. Speech. Consumer Purchasing Power and Market Potentials for 1949
Box 15
1948. 9.7. Article. Consumer Purchasing Power and Market Potentials. The Commercial and Financial Chronicle, Oct. 28
Box 15
1948. 9.8. Speech. Trend in Consumer Purchasing Power
Box 15
1948. 9.9. Speech. Consumer Purchasing Power and Market Potentials for 1949
Box 15
1948. 9.10. Client talk. New Holland Machine sales convention
Box 15
1949. 9.11. Speech. Hosiery Market Potential
Box 15
1949. 9.12. Article. Consumer Purchasing Power in 1949
Box 15
1949. 9.13. Article. High Level of Consumer Purchasing Power Means Sales Opportunities. General Cigar, The Long Ash
Box 15
1949. 9.14. Letter. To: Loyd Ring Coleman (JWT Sydney); Outline of Speech Before Motion Picture Assn.
Box 15
1949. 9.15. Article. 1949 Consumer Purchasing Power and Marketing Opportunities. Advertising Age, Market Data issue, May 30
Box 15
1949. 9.16. Client talk. R. T. French Co. Summary of Facts about Consumer Purchasing Power and Summary of Food Sales Trends
Box 15
1949. 9.17. Speech. Economic Outlook for the Shoe Industry
Box 15
1949. 10.1. Speech. Consumer Buying Power and Marketing Opportunities, 1950
Box 15
1949. 10.2. Discussion. Which Media?
Box 15
1949. 10.3. Speech. Challenge to Marketing from a High Level of National Income
Box 15
1950. 10.4. Discussion. Sharpest New Tool in Marketing--the Consumer Purchase Panel. Harvard Business School
Box 15
1950. 10.5. Other writing. U.S.Savings Bonds Maturities of Growing Importance (table)
Box 15
Johnson, Arno (continued)
(11-18 of 112 folders)
Box 16
1950. 10.6. Client talk. WECO Sales Conference; 56% Decrease in the Retail Cost of Dr. West's Tooth Brush; Continued Decline in Drug Store Share of Total Retail Sales; Sales Per Retail Drug Store in 1949
Box 16
1950. 10.7. Speech. Marketing Opportunities 1950; includes JWT booklet IMPACT--More Business Means More Job Security
Box 16
1950. 10.8. Speech. Savings Bonds in Our Economy; Marketing Opportunities--1950
Box 16
1950. 10.9. Speech. Sales Opportunities for 1950
Box 16
1950. 10.10. Other writing. Savings Bonds in Our Economy (booklet)
Box 16
1950. 10.11. Article. 5 Year Market Expansion. Possible if We Sell the Consumer. Advertising Age, Market Data issue, May 29
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1950. 10.12. Speech. Economic Expansion: Promise versus Performance from the Marketing Standpoint
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1950. 10.13. Speech. Savings Bonds and Marketing Opportunities
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1950. 10.14. Speech. Market Expansion Opportunities 1950-1955
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1950. 10.15. Speech. Marketing in an Expanding Economy
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1950. 10.16. Speech. Consumer Panel, an Aid to Marketing Decisions
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1950. 10.17. Speech. Expanding Markets for Agricultural Products
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1950. 11.1. Speech. Impact of World Conditions on the U. S. Economy
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1950. 11.2. Speech. Impact of World Conditions on the U. S. Economy
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1950. 11.3. Speech. What Does the Future Look Like?
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1950. 11.4. Speech. Analysis of Consumers' Purchasing Power & Market Opportunities
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1950. 11.5. Speech. Marketing in an Expanding Economy
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1950. 11.6. Speech. Market for Your Products
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1950. 11.7. New Business. Stock Exchange. Notes on A.H.J. presentation to Stock Exchange, including charts
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1950. 11.8. Speech. Expanding Economy
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1950. 11.9. Article. Both Guns and Butter--An American Production Opportunity. Changing Times, Soap Box column, Feb. issue
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1950. 11.10. Speech. Your Sales Market in 1951
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1950. 11.11. Speech. Both Guns and Butter--Marketing Opportunities in an Expanding Economy. NOTE: Title of booklet changed to Marketing in a Defense Economy in later versions--See Item #14
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1951. 11.12. Speech. Americans Must Learn to Live a Third Better
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1951. 11.13. Speech. Marketing Signals in 1951
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1951. 11.14. Other writing. Marketing in a Defense Economy (booklet)
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1951. 12.1. Speech. What Does the Future Look Like?
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1951. 12.2. Speech. Marketing in a Defense Economy.
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1951. 12.2a. Other writing. Marketing in a Defense Economy (booklet)
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1951. 12.3. Speech. How International Developments Affect the Business Outlook
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1951. 12.4. Speech. Agricultural Opportunities in a Defense Economy
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1951. 12.5. Client talk. Pan American World Airways; How Lower Transatlantic Rates Could Increase Market Potential
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1951. 12.6. Article. Selling More Will Help Build Our Defenses; Advertising Age--Market Data issue, May 14
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1951. 12.7. Speech. Opportunities for Expansion of Ice Cream Consumption
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1951. 12.8. Speech. Outlook for Marketing Tomorrow
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1951. 12.9. Speech. Marketing in a Defense Economy
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1951. 12.10. Client talk. Eastman Kodak; Meeting With: K. Stuart, T. Jaccaci, W. McKamy; Charts used: The Amateur Photographic Potential Market; the Amateur Photographic Expenditures
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1951. 12.11. Letter. To: Harvey Runner, re: N.Y. Herald Tribune article; Charts: 1952 Real Consumer Purchasing Power Can Be 74% ; 1952 Discretionary Spending Power Can Be 41/2 Times; America Can Support a Strong Defense. Table: Production & Purchasing Power Opportunities 1951-52. Excerpt: Finger-Tip Facts on Business--JWT News Letter, July 23
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1951. 12.12. New Business. Arrow Shirts; Potential Market for Men's Shirts-By Income Groups; Potential Market for Men's Shirts-Urban vs. Rural
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1951. 12.13. Client talk. WECO Sales Conference; talk based on Marketing in a Defense Economy
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1951. 12.14. Other writing. Increase in Real Purchasing Power--by Fifths (table)
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1951. 12.15. Other writing. Opportunity for Increased Food Sales (table)
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1951. 12.16. Speech. Consumer Purchasing Power and Savings in a Defense Economy
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1951. 12.17. Client talk. Eastman Kodak; Meeting With K. Stuart, T. Jaccaci, W. McKamy; Growing Responsibility of Management for Stability of Sales
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1951. 12.18. Speech. Market for Carpets and Rugs
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1951. 12.19. Speech. 1952 Market--a Preview
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1951. 12.20. Speech. Marketing in a Defense Economy
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1951. 12.21. Article. Our Economic Future; World-Telegram, Jan. 3
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1952. 12.22. Client talk. Pan American World Airways; Charts: Travel to S.A. Is Largely Restricted; Potential for Hawiian Travel
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1952. 12.23. Letter. To: Frazar B. Wilde, President, Connecticut General Life Insurance Co. re: Understanding of Butter part of Guns and Butter
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1952. 13.1. Article. Harvey Runner column, Changes in the American Market 1940-1952
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1952. 13.2. Speech. More Sales Through Merchandising
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1952. 13.3. Article. Based on: The 1952 Market--a Preview; Made for: E.J. Gravett, Area Mgr., U.S. Savings Bonds Division Northwest
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1952. 13.4. Article. Foreword for Chapter XII, How Firm a Foundation of Clyde Bedell's new book--How to Write Advertising That Sells
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1952. 13.5. Speech. Part Advertising Will Need to Play When Our Economy Is Shifted from Defense to Civilian Production
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Johnson, Arno (continued)
(19-27 of 112 folders)
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1952. 13.6. Article. Sell More or Face Depression as Defense Tapers Off; Advertising Age--Market Data Issue
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1952. 13.7. Client talk. Church & Dwight; Chart--Trend in Average Monthly Sales
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1952. 13.8. Speech. How to Boost Your Sales 33%--and Why You Must Do It; Opportunity for 1/2 Higher Standard of Living by 1957-How Distribution, Selling and Advertising Can Help
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1952. 13.9. Speech. Job Ahead for Advertising--to Sell Consumers a Higher Standard of Living
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1952. 13.10. Client talk. Oneita Mills; Tables Defining Market for Childrents Underwear--Ages 2-12
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1952. 13.11. Speech. Challenge in Changing Media Trends
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1952. 13.12. Speech. What's Ahead for Advertising in 1953 as Our Economy Is Shifted from Defense to Civilian Production
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1952. 13.13. Speech. Part Advertising Will Need to Play When Our Economy Is Shifted from Defense to Civilian Production
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1952. 13.14. Speech. Prosperity Based on Peace--After Defense Spending--What?
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1952. 13.15. Speech. What Are the Prospects for Advertising in 1953?
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1952. 13.16. Speech. Let's Face the Music
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1952. 13.17. Article. Distribution--What to Plan for When Defense Slackens Off. New York World-Telegram-Sun, Special Financial Issue
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1952. 13.18. Client talk. Atlantis Sales (Brillo, Ward, Scott): How 1953 Looks for the Food Business in General
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1952. 13.19. Client talk. Pan American World Airways. Comments before annual sales meeting
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1953. 13.20. Speech. Economic Outlook for 1953
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1953. 14.1. Client talk. Institute of Life Insurance. Memo to: Wm. McKeehan re: Copy plans for 1953
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1953. 14.2. Speech. Economic Outlook for 1953
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1953. 14.3. Speech. Hidden Expansion Pressures in Our Economy
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1953. 14.4. Speech. Wholesale Grocers' Role in an Expanding Economy
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1953. 14.5. Speech. Role of Marketing in Maintaining a Sound Industrial Economy
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1953. 14.6. Speech. How Selling Can Influence Our 1953 Economy
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1953. 14.7. Client talk. Johns-Manville Corporation. Memo to: Wm. McKeenah re: Significant Changes in American Econ.
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1953. 14.8. Speech. Discretionary Income and the Use of Consumer Credit
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1953. 14.9. Article. Peace Can Mean New Sales Opportunities. Advertising Age, Market Data issue
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1953. 14.10. Speech. Hidden Expansion Pressures in Our Economy Which Will Affect Distribution and Advertising
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1953. 14.11. Speech. Advertising in an Expanding Economy
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1953. 14.12. Speech. Continuation of Business Prosperity After Defense Spending Ends
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1953. 14.13. Client talk. Quaker Oats. Hidden Pressures for Expansion in Our Economy
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1953. 14.14. Speech. Hidden Expansion Pressures in Our Economy
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1953. 14.15. Speech. 6 Hidden Explosive Areas in Our Economy that Can Mean Prosperity for the Next 10 Years
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1953. 14.16. Speech. Long Range Planning for the Instrument Industry
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1953. 14.17. Speech. Economic Conditions and Sales 1953-1954
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1953. 14.18. Speech. Job That Must Be Done
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1953. 15.1. Speech. Advertising Policies
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1953. 15.2. Client talk. Purolator Products, Inc. Charts: Annual After Market Potential; After Market Potential for Oil Filters; Motor Vehicle Production vs. Vehicle Miles of Travel
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1953. 15.3. Client talk. Blue Cross and Blue Shield. Public relations & enrollment conference
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1953. 15.4. Speech. Potential for Expansion in Our Economy
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1953. 15.5. Client talk. WECO sales convention. Charts: Toilet Artcles & Preparations Have Declined; Price of Dr. West's Tooth Brush; Toothpaste Convention. Powder, etc. Expenditures
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1953. 15.6. Article. Permanent Prosperity or Recession? It's Up to You. Tide Magazine, cover feature story
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1953. 15.7. Speech. What's Ahead for Business?
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1953. 15.8. Speech. Basic Factors and Trends in Our Economy of Importance to Photographic Manufacturers
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1953. 15.9. Client talk. U. S. Brewers Foundation. 12 Charts used at Advertising Committee Meeting
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1953. 15.10. Speech. What's Ahead for Business?
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1953. 15.11. Speech. Higher Standard of Living--Key to a Strong Defense and a Balanced Budget
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1953. 15.12. Speech. Job That Must Be Done
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1953. 15.13. Speech. Higher Standard of Living--Key to a Strong Defense and a Balanced Budget
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1953. 15.14. Client talk. Purolator Products, Inc. Talk given by Warren Flynn
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1953. 15.15. Speech. Sales 1954-55
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1953. 15.16. Client talk. Brillo Manufacturing Company. Sales 1954-1955
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1953. 15.17. Client talk. Pan American World Airways. Comments before Annual Sales meeting.
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1954. 15.18. Speech. How Selling Can Influence Our Economy
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1954. 15.19. Speech. Job That Must Be Done
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1954. 15.20. Speech. Sales 1954-55
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1954. 15.21. Speech. Sales 1954-55
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1954. 15.22. Speech. More Prosperity or a Downswing?
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1954. 15.23. Speech. National Business Prospects
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1954. 15.24. Speech. More Prosperity or a Downswing?
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1954. 15.25. Speech. How Selling Can Influence Our 1954-55 Economy
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1954. 15.26. Client talk. U. S. Brewers Foundation. Opportunities for Industry Growth
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1954. 15.27. Speech. Potentials for Expansion in Our Economy-And the Good Product
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1954. 15.28. Speech. Sales 1954-55
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1954. 15.29. Speech. How Selling Can Influence Our 1954-55
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1954. 15.30. Speech. How to Sell 10% More in 1954-55
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1954. 16.1. Speech. What's Ahead for Business?
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1954. 16.2. Speech. Economy of 1954 and How Sales Can Influence It
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1954. 16.3. Speech. Hidden Pressures for Expansion in Our Economy
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1954. 16.4. Article. What the Future Holds for Business. Iron Age, Apr. 8
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1954. 16.4a. Article. He Sees the Sunny Side of the Future. Business Week, Mar. 13
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1954. 16.5. Speech. How Selling Can Influence Our 1954-55 Economy
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1954. 16.6. Speech. America's Dynamic Economy Offers Expansion Opportunities for the Drug Trade in 1954-55
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1954. 16.7. Speech. Change to a Consumption Economy Challenges Marketing
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Johnson, Arno (continued)
(28-35 of 112 folders)
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1954. 16.8. Article. Aggressive Selling Can Turn the Tide. National Sales Executive News, April
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1954. 16.9. Speech. Selling--the Key to Sustained Prosperity
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1954. 16.10. Speech. Consumption Viewpoint on Consumer Credit
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1954. 16.11. Article. Magic of Consumption Opportunity for an Immediate 10% Increase in Sales. Advertising Age, Market Data Issue, May 3
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1954. 16.12. Speech. What’s Ahead for Business?
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1954. 16.13. Speech. What's Ahead for Business?
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1954. 16.14. Speech. What's Ahead for Business?
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1954. 16.15. Speech. What's Ahead for Business?
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1954. 16.16. Speech. Question Marks in the Economy
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1954. 16.17. Speech. Change to a Consumption Economy Challenges Advertising
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1954. 16.18. Speech. Change to a Consumption Economy Challenges Salesmanship
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1954. 16.19. Speech. What's Ahead for Business?
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1954. 16.20. Speech. What's Ahead for the Power Lawn Mower Business?
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1954. 16.21. Client talk. Owens Illinois Glass. How Market for Tableware Glass Increased by Income--1941
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1954. 17.1. Speech. What's Ahead for Business in 1955?
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1954. 17.2. Speech. Sales Opportunities from the Viewpoint of the Economist
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1954. 17.3. Speech. Higher Standard of Living--Your Key to Future Prosperity
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1954. 17.4. Article. Memo to Americans: New Age of Promise Ahead! Family Weekly Magazine, Aug.29
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1954. 17.5. Client talk. United States Brewers Foundation. Visualization of Crossley Nationwide Survey of Beer & Ale Consumption; the People's Choice
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1954. 17.6. Client talk. United States Brewers Foundation. Supplementary report derived from regional tabulations of Crossley survey
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1954. 17.7. Speech. What's Ahead for the Furniture Industry?
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1954. 17.8. Speech. What's Ahead for Business in 1955?
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1954. 17.9. Speech. New Opportunities and Economic Change
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1954. 17.10. Speech. Changing Standards of Living That Will Affect Markets for Photographic Products
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1954. 17.11. Speech. Consumption Viewpoint on Consumer Credit
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1954. 17.12. Speech. What's Ahead for Business in 1955?
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1954. 18.1. Speech. Business Outlook and Your Business
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1954. 18.2. Other writing. Huge New Markets (booklet)
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1954. 18.3. Speech. Business Outlook for 1955
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1954. 18.4. Speech. Opportunities for Expansion in Sales 1955
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1954. 18.5. Speech. What's Ahead for Business in 1955?
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1955. 18.6. Speech. What's Ahead for Business in 1955?
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1955. 18.7. Speech. Huge New Markets
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1955. 18.8. Speech. Opportunities for Expansion in Sales in 1955
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1955. 18.9. Speech. Quick Look at 1955
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1955. 18.10. Speech. What's Ahead for Your Business in 1955
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1955. 18.11. Speech. What's Ahead for Business
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1955. 18.12. Client talk. Seven-Up Company. Letter and charts sent to John T. Tabor
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1955. 18.13. Speech. Influence on Our Economy of the Trend Toward Family Life
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1955. 18.14. Client talk. Eastman Kodak. Starch Analysis of Kodak Commercials and Attitude Toward Norby Program
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1955. 18.15. Speech. Sales and Prospects for the Coming Year
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1955. 18.16. Speech. Job for Advertising in the Continuing Expansion of Our National Economy
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1955. 18.17. Speech. Economic Trends That Can Expand Hosiery Sales
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1955. 19.1. Article. $40 Billion More Sales by 1956 Essential. Advertising Age, Market Data Issue, May 16
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1955. 19.2. Speech. Size and Potential of International Markets Over the Next 25 Years International Advertising Association
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1955. 19.3. Speech. Decision in the Markets
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1955. 19.4. Speech. General Outlook for Business
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1955. 19.5. Client talk. Florida Citrus Commission. Charts used in 1955 presentation
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Johnson, Arno (continued)
(36-45 of 112 folders)
Box 19
1955. 19.6. Speech. Economy of 1960
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1955. 19.7. Article. Annual Food Sales of $96 Billion Deemed Possible in 10 Years. Food Business, July
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1955. 19.8. Client talk. United States Brewers’ Association. Economic Consequences of Proposed Regulation
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1955. 19.9. Speech. Huge New Markets
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1955. 19.9a. Letter. To: Mr. G. L. Howard, Advertising Manager, Elgin National Watch Company, re: jewelers talk
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1955. 19.10. Speech. Changing Standards of Living That Point to Expanding Opportunity for the Furniture Industry
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1955. 19.11. New Business. Anheuser Busch. Charts used for New Business presentation
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1955. 19.12. Client talk. Eastman Kodak. Charts: Indicated Influence of Kodak TV Programs on Picture-Taking; Indicated Influence of Kodak TV Programs on Kodak Film Purchases
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1955. 20.1. Speech. Your Marketing Outlook
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1955. 20.2. Speech. Sales and Prospects for the Coming Year
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1955. 20.3. Client talk. Scott Paper Company Sales Meeting. Greatest Future in History
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1955. 20.4. Client talk. J.B. Williams Company. Charts prepared for C.T. Lipscomb’s use as a panelist at NARD meeting in October
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1955. 20.5. Speech. Outlook for Business in General
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1955. 20.6. Speech. Marketing Outlook for 1956
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1955. 20.7. Speech. $40 Billion More Sales in 1956?
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1955. 20.8. Speech. Job For. Advertising in the Continuing Expansion of Our National Economy
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1955. 20.9. Speech. Look Ahead for Business
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1955. 20.10. Speech. Advertisings' Job in the Continuing Expansion of Our Economy
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1955. 20.11. Client talk. Aluminium Limited Sales Conference
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1955. 20.12. Speech. More Prosperity or a Downswing?
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1955. 20.13. New Business. Steinway & Sons
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1955. 20.14. Speech. Marketing Outlook for 1956
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1955. 20.15. Speech. Consumer Markets: How Much Spending? How Much Saving?
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1955. 20.16. Speech. Look Ahead for Business
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1955. 20.17. New Business. General Mills. Details re: AHJ participation in meeting
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1955. 20.18. Speech. What's Ahead for Business
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1955. 20.19. Article. Living Standards Must Be Taught. Challenge Magazine, Dec.
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1955. 20.20. Client talk. Pan American World Airways. Summary of comments and charts used at meeting
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1955. 20.21. Speech. Minnesota Mining & Mfg. Company. Details re: AHJ participation in meeting
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1956. 20.22. Letter. To: Mr. Norman Strouse, re: Projections of advertising volume to parallel 1960 and 1965 opportunity
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1956. 20.23. New Business. R.K.O. Comments by AHJ: Economic Trends That Can Be to the Advantage of a Motion Picture Producer
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1956. 20.24. Article. 1956-1965 a $40 Billion Boom? Iron Age, Jan. 5
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1956. 20.25. Speech. Sales Outlook 1956
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1956. 21.1. Speech. Economic Outlook for the Grocery Business
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1956. 21.2. New Business. Van Camp Seafood Company. Details re: AHJ participation in solicitation for LAO
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1956. 21.3. Client talk. Wool Bureau. Memo re: Names attending presentation; and charts used
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1956. 21.4. Client talk. Seven-Up Company Letter to John T. Taber, re: Soft drink consumption per capita related to change in per capita disposable income
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1956. 21.5. Client talk. Davoe and Raynolds Company Inc. Details re: AHJ participation in meeting
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1956. 21.6. New Business. Burlington Mills--Hosiery. Details re: AHJ participation in meeting
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1956. 21.7. Speech. Sales Outlook 1956
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1956. 21.8. Client talk. Pan American World Airways. Memo to Guy Mitchell re: Measure of the expanded potential for air travel that might result from fares 20-25% under present tourist fares
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1956. 21.9. Speech. Business Outlook and Bank Public Relations Opportunities
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1956. 21.10. Speech. Dairy Sales Outlook for 1956
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1956. 21.11. Speech. Economic Outlook for 1956
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1956. 21.12. Speech. Sales Outlook 1956
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1956. 21.13. Speech. Keeping Tabs on the Explosive American Economy (speech was cancelled)
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1956. 21.14. Letter. To: John Willem (JWT Chicago), re: California Cattle Feeders Association
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1956. 21.15. Speech. Marketing in an Expanding Economy
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1956. 21.16. Speech. Sales Outlook 1956--Keeping Tabs on the Explosive American Market
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1956. 21.17. Speech. Today's Plan--Selling and Merchandising
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1956. 21.18. Speech. What the Challenge to America Means to the Textile Industry
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1956. 21.19. Speech. Sales Outlook 1956--Keeping Tabs on the Explosive American Market
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1956. 21.20. Other writing. Summary of Remarks Before the AAAA Int'l. Meeting
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1956. 22.1. Article. Slowdown of Business Growth Disturbing and Unnecessary. Advertising Age, Market Data issue, May 7
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1956. 22.2. Speech. Job for Advertising in the Continuing Expansion of Our National Economy
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1956. 22.3. Speech. Managements, Challenge in an Expanding Economy
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1956. 22.4. Discussion. Increasing Consumption--the Key to an Expanding Prosperous Economy
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1956. 22.5. Speech. Economic Outlook
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1956. 22.6. Speech. Economic Outlook for the 1960s
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1956. 22.7. Speech. What the Challenge to America Means to the Tufted Textile Industry
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1956. 22.8. Speech. Economic Guideposts to Changing Your Marketing Plans
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1956. 22.9. Speech. Today's Plan--Selling and Merchandising
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1956. 22.10. Letter. To: Edgar B. Mooney, Jr., Bates Fabrics Incorporated, re: Consumer expenditures for clothing & accessories
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Johnson, Arno (continued)
(46-55 of 112 folders)
Box 20
1956. 22.11. Client talk. Francis I. du Pont. Some Economic Changes That Mean Opportunity
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1956. 22.12. Letter. To: Charles A. McQueeney, Jr., New England Confectionery Company, re: Background data on which 1954 Was Low chart was based
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1956. 22.13. Client talk. Pan American World Airways. Memo to: Milton S. Eisenhower, Jr. re: Projection of spending units by disposable income
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1956. 22.14. Speech. Place of Industry in Our Society
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1956. 22.15. Letter. To: John L. Van Zant (JWT Chicago) re: Meat Promotion Committee
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1956. 22.16. Speech. Outlook for Economic Expansion and Increased Sales
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1956. 22.17. New Business. Beef Council
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1956. 23.1. Speech. Economic Guideposts to Changing Your Marketing Plans
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1956. 23.2. Speech. Job for Advertising--Expanding Consumption to Match Productive Ability
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1956. 23.3. Speech. Today's Plan--Selling and Merchandising
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1956. 23.4. Speech. Factors of a Growing Market Affecting Blue Cross and Blue Shield
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1956. 23.5. Speech. Changing Patterns of Distribution in the Food Industry
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1956. 23.6. Article. Consumers Hold 'Master Key' to Prosperity. New York Herald Tribune, Harvey Runner column, Oct. 7
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1956. 23.7. Speech. Economic Guideposts to Changing Your Marketing Plans
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1956. 23.8. Article. 10% Greater Sales Opportunity in 1957--Needs 10% Greater Sales and Advertising Effort. Sales Management
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1956. 23.9. Article. 'Velocity' Termed New Dimension to Reckon with in U. S. Economy--by Mr. Norman Strouse. New York Herald Tribune, Oct. 19
Box 20
1956. 23.10. Speech. Economic Guideposts to Changing Your Marketing Plans
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1956. 23.11. Speech. Economic Optimism with A. Factual Handle
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1956. 23.12. Speech. Business Forecasts Affecting Puerto Rico
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1956. 23.13. Speech. Economic Reasons Why We Can Sell More
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1956. 23.14. Speech. Pharmaceutical Industry & Tomorrow's Market
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1956. 23.15. Client talk. Pan American World Airways. Comments made at sales meeting
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1956. 23.16. Client talk. Crompton-Richmond sales meeting
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1956. 23.17. Other writing. How Expenditures for Radios & TV Sets Increased (table)
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1956. 23.18. Speech. Economic Guideposts to Changing Your Marketing Plans
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1957. 24.1. Speech. Economic Reasons Why We Can Sell More
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1957. 24.2. Speech. Opportunity for Expansion of Meat Sales
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1957. 24.3. Client talk. Raisin Advisory Board. Talk based on Wilmington S.E.C. Talk
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1957. 24.4. Speech. Knowing the Customer
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1957. 24.5. New Business. Safeway Stores. Based on Wilmington S.E.C. Talk
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1957. 24.6. Speech. Forecast of the Future
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1957. 24.7. Speech. Sales Outlook 1957-58
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1957. 24.8. Client talk. Francis I. du Pont. Talk based on National Association of Purchasing Agents
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1957. 24.9. Client talk. Pan American World Airways. Talk before Regional Conference.
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1957. 24.10. Speech. Consumer Credit Expansion Potential
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1957. 24.11. Speech. Marketing in an Expanding Economy
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1957. 24.12. Speech. Sales Outlook 1957-58
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1957. 24.13. Speech. Future for American Agriculture
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1957. 24.14. Client talk. American Bankers Association
Box 20
1957. 25.1. Speech. Economic Reasons Why We Can, and Must, Sell More
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1957. 25.2. Speech. Blueprint for Tomorrow
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1957. 25.3. Speech. Meeting of JWT Chicago people
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1957. 25.4. Client talk. Libby McNeill & Libby. General presentation
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1957. 25.5. Speech. What Are You Goint to Do about It?
Box 20
1957. 25.6. Speech. Economic Reasons Why We Can, and Must Sell More
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1957. 25.7. Speech. Economic Guideposts for Milk Merchandising
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1957. 25.8. Letter. Suggested letter for Mr. Wm. Wright to Send to Mr. E. F. Altmaier, Mgr. Textile Fibers Division, E. I. du Pont
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1957. 25.9. Article. Why Marketing Men Need More Consumer Credit Now. Printers’ Ink, May 10
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1957. 25.10. Speech. Opportunity for Expansion of Beef Sales
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1957. 25.11. Letter. To: Arthur Porter, re: Outlook for the building market
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1957. 25.12. Article. U.S. Living Standard Must Jump 50% by 1967. Advertising Age, Market Data issue, Apr. 29
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1957. 25.13. Speech. Blueprint for Tomorrow--What Are You Going to Do about It?
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Johnson, Arno (continued)
(56-64 of 112 folders)
Box 21
1957. 26.1. Speech. Blueprint for Tomorrow
Box 21
1957. 26.2. Other writing. Furniture Expenditures Can Expand Rapidly (table)
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1957. 26.3. Letter. To: Samuel Meek, re: Some implications of Interurbia
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1957. 26.4. Speech. Business Outlook for the Next 10 Years and Its Relationship to Newspaper Advertising
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1957. 26.5. Speech. Packaging for a Changing Market
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1957. 26.6. Article. Opportunity for Expansion of Beef Sales. Hereford Journal
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1957. 26.7. Speech. Remarks at press conference on Western European markets; charts used by Dr. Reed Washington
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1957. 26.8. New Business. Suchard. Meeting with Mr. Bossart
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1957. 26.9. Client talk. Eastman Kodak. Suggested Introduction for booklet
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1957. 26.10. Client talk. Francis I. Du Pont. Short talk before du Pont trainee group
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1957. 26.11. Client talk. American National Red Cross. Income Per Capita from Annual Fund Campaign
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1957. 26.12. Letter. To: William McKeehan; re: How density of population affects market for gasoline
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1957. 26.13. New Business. Textile industry promotion
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1957. 26.14. Article. Blueprint for Tomorrow--10 Year Opportunity--$650 Billion Production & $10 Billion Retail Drug Store Sales Possible. Drug Topics, Centennial issue, Nov.
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1957. 26.15. Letter. To: Maurice Hanson, re: Aug. 29 letter from Holgar Johnson
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1957. 26.16. Client talk. Scripto meeting
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1957. 27.1. Speech. Consumption Must Expand 50% by 1958
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1957. 27.2. Speech. Blueprint for Tomorrow
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1957. 27.3. Speech. Economic and Social Trends That Can Expand Markets for Photographic Products
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1957. 27.4. Speech. Economic Guideposts for Milk Merchandising
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1957. 27.5. Speech. Blueprint for Tomorrow--Opportunities for Expanding Retail Drug Store Sales
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1957. 27.6. Speech. Our Food Sales Potential
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1957. 27.7. Client talk. Rowntree Company Limited. Meeting and talk
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1957. 27.8. Speech. School of Advanced International Studies
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1957. 27.9. Speech. Impact of Discretionary Consumer Spending on the Economy
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1957. 27.10. Speech. Blueprint for Tomorrow--What Are You Going to Do about It?
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1958. 28.1. Client talk. New Holland. Annual sales meeting
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1958. 28.2. Speech. Trends in Consumer Buying Habits, Disposable Income and Future Consumption Rates
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1958. 28.3. Client talk. Thomas A. Edison Industries. Potentials for Voicewriter and of Economy
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1958. 28.4. Speech. Velocity of Change in Our Markets and Population
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1958. 28.5. Speech. Role of Advertising in Our National Economy--Expanding Consumption to Match Productive Ability
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1958. 28.6. Letter. Ford Motor Company. Letter to: Ben Donaldson
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1958. 28.7. Client talk. Eastman Kodak Company. What's Ahead for Business
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1958. 28.8. Speech. Same Significant Factors Influencing the Client--Future Growth of Gravure
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1958. 28.9. Letter. Scott Paper Company Letter to Thomas B. McCabe
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1958. 28.10. Speech. Economy of 1958-59
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1958. 28.11. Letter. To: Maurice Hanson, re: Letter from Clark C. Hambley of Matchabelli
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1958. 28.12. Article. Selling Ourselves Out of a Slump. Broadcasting Magazine, Feb. 24
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1958. 28.13. Speech. Economic Outlook for Shopping Centers in 1958-59
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1958. 28.14. Speech. 10 Year Growth Opportunities
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1958. 28.15. Speech. Talk on Economy--Including Habit Lag in Cosmetics
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1958. 28.16. Speech. Blueprint for Tomorrow
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1958. 28.17. Speech. Opportunity for Expanding Sales of Life Insurance
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1958. 29.1. Speech. Canadian Markets
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1958. 29.2. Speech. What's Ahead for the American Economy
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1958. 29.3. Article. $28 Billion Backlog of Consumer Demand Can Jump Sales 10% by 1959. Advertising Age, Market Data issue, May 5
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1958. 29.4. Client talk. Sylvania, Meeting Board Room at Sylvania
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1958. 29.5. Letter. To: Mr. Stanley Resor, re: Some thoughts on current economic situation
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1958. 29.6. Other writing. Postwar History Shows Greatest Inflation in Years of Gov't. Surplus-Least Inflation in Years of Deficit (table)
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1958. 29.7. Speech. What's Ahead for the American Economy
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1958. 29.8. Speech. What's Ahead for the American Economy
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1958. 29.9. Client talk. Johns Manville. Talk on current economic situation
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1958. 29.10. Client talk. Elgin Watch Company. Off-cuff talk with Elgin executives
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1958. 29.11. Speech. Scientific Marketing
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1958. 29.12. Speech. Food Business of the Future
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1958. 29.13. Speech. Economic Guideposts for Milk Merchandising
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1958. 29.14. Speech. Consumption Must Expand 50% by 1968
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Johnson, Arno (continued)
(65-73 of 112 folders)
Box 22
1958. 29.15. Letter. To: Mr. Norman Strouse, re: Future opportunities for Pacific Northwest
Box 22
1958. 29.16. Speech. Outlook for the Economy in 1958-59
Box 22
1958. 29.17. Other writing. Challenge of Our Economy. AHJ views as well as six other economists. Printers Ink, May 16 (interview)
Box 22
1958. 29.18. Speech. Consumption Must Expand 50% by 1968
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1958. 29.19. Letter. To H. F. Guenin, Jr. (JWT Chicago); re: Mattress figures
Box 22
1958. 29.20. Speech. Growth of Our National Economy Will Expand Southern Markets Rapidly
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1958. 30.1. Speech. Economics of a Fast Moving Age
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1958. 30.2. Speech. Economics of a Fast Moving Age
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1958. 30.3. Speech. Customer's Utopia of Tomorrow
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1958. 30.4. Client talk. Elgin National Watch Company. The Economics of a Fast Moving Age
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1958. 30.5. Other writing. Key importance of Growth (table)
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1958. 30.6. Speech. Food Business of the Future
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1958. 30.7. Speech. Economic and Social Trends That Point to Growth Opportunity for the Music Industry
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1958. 30.8. Letter. To: S. W. Meek, re: Projections of foreign travel expenditures to 1967--could grow to exceed $6 billion in 10 yrs.
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1958. 30.9. Client talk. Stouffer Corporation. Outlook for the Food Industry
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1958. 30.10. Speech. Economic Outlook
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1958. 30.11. Speech. Economic Guideposts for Milk Merchandising
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1958. 30.12. Letter. To: S. W. Meek, re: Pan American, transatlantic fares
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1958. 30.13. Speech. Opportunity Is Yours
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1958. 31.1. Article. Schlitz Brewing Company. Good Year for Quality Products
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1958. 31.2. Speech. Status of Our Economy Today and Tomorrow
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1958. 31.3. Speech. Economic Outlook
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1958. 31.4. Speech. Growing Importance of Advertising in Our American Economy
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1958. 31.5. Client talk. Schlage Lock Company. Talk based on Ebasco
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1958. 31.6. New Business. Pacific Gas & Electric; Fuller Paint Company. Talks based on Ebasco
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1958. 31.7. Speech. Is the Recession Receding? Town Hall
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1958. 31.8. Speech. $30 Billion Backlog of Consumer Demand Awaiting Activation by Advertising
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1958. 31.9. Speech. Opportunities for Market Expansion
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1958. 31.10. Speech. Food Business of the Future
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1958. 31.11. Speech. Threefold Expansion of Foreign Travel in 10 Years: Over $61 Billion Possible by 1969
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1958. 31.12. Client talk. McGraw-Edison. Talk based on Ebasco
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1958. 31.13. Speech. Blueprint for Tomorrow
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1958. 32.1. Speech. Economic Changes That Mean New Markets
Box 22
1958. 32.2. Speech. How Rising Standards of Living Can Expand Markets and Trade
Box 22
1958. 32.3. Speech. Food Business of the Future
Box 22
1958. 32.4. Speech. Economic Guideposts for Milk Merchandising
Box 22
1958. 32.5. Speech. Blueprint for Tomorrow
Box 22
1958. 32.5a. Letter. To: N. Strouse, re: 1959-60 opportunities for growth in business
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1958. 32.6. Client talk. Oneida Ltd. Talk at sales meeting
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1958. 32.7. Speech. America's Economy Today
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1959. 32.8. Client talk. Pan American World Airlines. Potential in European Travel Is Tenfold Greater Than Actually Realized
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1959. 32.9. New Business. Kingsberry Homes (Lumber Fabricators, Inc.). Some Factors That May Influence the Market for Summer Homes
Box 22
1959. 32.10. Speech. Setting Our Sights for the '60's
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1959. 32.11. Speech. Your Marketing Opportunities 1959-60
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1959. 32.12. Other writing. Glassware trends: three charts (table)
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1959. 32.13. Speech. Food Market Can Expand Sixty Per Cent Next Ten Years
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1959. 32.14. New Business. National Lead Company. Meeting.
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1959. 32.15. Article. World Trade Boom Ahead with Rapid Advances in Living Standards. Advertising Age, Market Data issue, Apr. 20
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1959. 33.1. Speech. Your Sales Future--Opportunity for Increased Consumption of Eggs & Poultry Through Increased Promotion
Box 22
1959. 33.2. Speech. Economic Guideposts for Milk-Merchandising
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1959. 33.3. Speech. Future Opportunities for the Dairy Industry
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1959. 33.4. Speech. Trading Areas--Becoming Obsolete
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1959. 33.5. Speech. How Advertising Stimulates Improvement of Living Standards & Expansion of Trade
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Johnson, Arno (continued)
(74-80 of 112 folders)
Box 23
1959. 33.6. Letter. To: S. W. Meek, re: Growth in Red Cross Endowment Fund
Box 23
1959. 33.7. Speech. Marketing Tomorrow
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1959. 33.8. Speech. Current Economic Outlook
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1959. 33.9. Speech. World Trade Boom Ahead with Rapid Advances in Living Standards in Western Europe and U.S.
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1959. 33.10. Speech. Setting Our Sights for the Sixties
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1959. 33.11. Speech. Setting Our Sights for the Sixties
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1959. 33.12. Client talk. Lever Brothers. Trends in the U.S. Economy
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1959. 34.1. Speech. Marketing Today and Tomorrow
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1959. 34.2. Speech. Economic Guideposts for Milk Merchandising
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1959. 34.3. Speech. Setting Our Sights for the Sixties
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1959. 34.4. Speech. Setting Our Sights for the Sixties
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1959. 34.5. Speech. Setting Our Sights for the Sixties
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1959. 34.6. Speech. Advertising in the Sixties
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1959. 34.7. Article. Decade of Retail Expansion 1960-1970. Profit Parade section, Haire Publications, Dec.
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1959. 34.8. Letter. To: NAS-NRC Conference Committee on Beef, re: Beef for Tomorrow
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1959. 34.9. Article. $115 Billion Consumer Food Potential by 1970--Up 60%. Food Topics, Jan.
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1959. 34.10. Client talk. Owens Illinois Management Meeting. Let's Set Our Sights Toward '70
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1959. 34.11. Client talk. Kraft. Four charts used at meeting
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1959. 34.12. Article. House & Home. Round table report on tight money
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1960. 35.1. Speech. Setting Our Sights for the ‘60s
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1960. 35.2. Client talk. Oscar Mayer. Setting Our Sights for the ‘60s
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1960. 35.3. Speech. Setting Our Sights for the ‘60s
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1960. 35.4. Client talk. Rice Industry. Food in the Sixties: Opportunity for Expansion of Rice Consumption
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1960. 35.5. Client talk. United States Brewers Foundation. Setting Our Sights for the Sixties
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1960. 35.6. Speech. From Habit-Lag to Habit-Leap in the Magic Sixties
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1960. 35.7. Speech. Setting Our Sights for the Sixties
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1960. 35.7a. Client talk. McGraw-Edison Company. Setting Our Sights for the Sixties
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1960. 35.7b. Client talk. New Holland. Setting Our Sights for the ‘60s
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1960. 35.8. Speech. Marketing Opportunities during the Next Decade
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1960. 35.9. Letter. To: George Dibert, re: New business--wheat promotion
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1960. 35.9a. Letter. To: Harry A. Lee, re: Statement by the Hon. Maxwell Stamp on dollar crisis
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1960. 35.10. Article. 1960 Slowdown Can Be Reversed by 1961. Advertising Age, Market Data issue, Apr. 18
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1960. 35.10a. Speech. Setting Our Sights for the ‘60s
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1960. 35.11. Speech. Economic Guideposts for Milk Merchandising
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1960. 35.12. Speech. Setting Our Sights for the Sixties--an Examination of Our Marketing Opportunities
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1960. 35.13. Speech. Marketing Opportunities in the Sixties
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1960. 36.1. Speech. Future of Retailing in the ‘60s--And What It Means to the Point-of-Purchase Producers
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1960. 36.2. Letter. To: Mr. William F. Wright, re: The economy 1960-1961
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1960. 36.3. Speech. How Fabulous Will the 1960s Be?
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1960. 36.4. Speech. Food in the Sixties--Opportunity for Expansion of Rice Consumption
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1960. 36.5. Speech. Consumer Credit Potential in the ‘60s
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1960. 36.6. Speech. Marketing Opportunities in the Sixties
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1960. 36.7. Speech. Marketing Opportunities during the Next Decade
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1960. 36.8. Speech. Boom Ahead in World Trade with Rapid Advances in Living Standards
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1960. 36.9. Speech. World Trade and Travel Boom Ahead Sparked by Rapid Rise of Living Standards
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1960. 36.10. Client talk. United States Brewers Foundation. Rheingold meeting
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1960. 36.11. Speech. Marketing Opportunities in the Sixties
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1960. 36.12. Speech. Opportunities for Expansion in the Food Market in the Sixties
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Johnson, Arno (continued)
(81-87 of 112 folders)
Box 24
1960. 37.1. Client talk. Jos. Schlitz Brewing Company. Planning for the Future--Trends and Changes that May Affect Beer Potentials in the Next Decade
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1960. 37.2. Speech. Economic Guideposts for Milk Merchandising
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1960. 37.3. Speech. Role of Advertising Research in Expanding Our Economy
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1960. 37.4. Speech. Marketing Impact of Population Trends
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1960. 37.5. Letter. To: Mr. Meek, re: Monetary Policy--Its Relation to Inflation and Standard of Living
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1960. 37.6. Client talk. Reader’s Digest. Talk to sales & advertising executives based on Selling to Tomorrow's Consumer
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1960. 37.7. Speech. Selling to Tomorrow's Consumer
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1960. 37.8. Speech. JWT Board of Directors Meeting
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1960. 37.9. Speech. Selling Tomorrow's Consumer
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1961. 37.10. Letter. To: Mr. Tom O'Grady, re: Income and occupation as an influence on beer potential
Box 24
1961. 37.11. Speech. Selling Tomorrow's Consumer
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1961. 37.12. Client talk. Lever Brothers Company. Opportunities for Expansion in the Grocery Products Market in the 1960s
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1961. 38.1. Speech. Selling to Tomorrow's Consumer
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1961. 38.2. Letter. To: Mr. Samuel Meek, re: Advertising, a Dynamic Force in the Democratic Process
Box 24
1961. 38.3. Speech. Selling to Tomorrow's Consumer
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1961. 38.4. Speech. Citizen’s National Bank. Selling to Tomorrow's Consumer
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1961. 38.5. Speech. United States Economy--Present and Future
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1961. 38.6. Speech. Advertising--a Dynamic Factor in Economic Growth
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1961. 38.7. Speech. World Economy
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1961. 38.8. Client talk. Francis I. Du Pont. Selling to Tomorrow's Consumer
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1961. 38.9. Speech. Advertising--a Dynamic Force in Economic Growth
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1961. 38.10. Speech. Selling to Tomorrow's Retail Consumer
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1961. 38.11. Speech. Economic Guideposts for Milk Merchandising
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1961. 38.12. Client talk. Oscar Mayer. Selling to Tomorrow's Consumer
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1961. 38.13. Speech. Selling to Tomorrow's Consumer
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1961. 38.14. Article. U. S. Living Standard Can Rise 55% by 1971. Advertising Age, Market Data issue, May 8
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1961. 38.15. Speech. Advertising--a Dynamic Force in Economic Growth
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1961. 39.1. Speech. Vigorous Business Recovery Ahead?
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1961. 39.2. Speech. Vigorous Business Recovery Ahead?
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1961. 39.3. Client talk. Mobile Homes Manufacturing Association. Business Recovery and Expansion of the Mobile Home Market
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1961. 39.4. Speech. Music Industry--Growth Opportunities and Marketing Challenges of the Next Decade
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1961. 39.5. Speech. Explosive Growth of World Markets Ahead
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1961. 39.6. Speech. Explosive Growth of World Markets Ahead
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1961. 39.7. Client talk. Hospital Saving Association of Chapel Hill. Economic Trends of Importance to Blue Cross & Blue Shield
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1961. 39.8. Speech. Changing Characteristics of the Population
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1961. 39.9. Speech. Expanding Needs of Consumers and the Expanding Potential for Consumer Credit
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1961. 39.10. Speech. Opportunities for Expansion in the Food Market
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1961. 39.11. Letter. To: Mr. S. W. Meek, re: Four fallacies relating to inflation
Box 24
1961. 40.1. Other writing. Explosive Growth of World Markets. Faye Henle (WOR) interview for Your Pocketbook radio program
Box 24
1961. 40.2. Speech. Changing Characteristics of the Population
Box 24
1961. 40.2a. Speech. Advertising--The Positive Force in Economic Growth and Better Living Standards
Box 24
1961. 40.3. Letter. To: Henry Flower, re: Life insurance premiums versus disposable income and personal saving
Box 24
1961. 40.4. Speech. Advertising--The Positive Force in Economic Growth and Better Living Standards
Box 24
1961. 40.5. Speech. Unwrapping the Future
Box 24
1961. 40.6. Client talk. Francis I. du Pont. Economic Changes Affecting Your Economy
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1961. 40.7. Speech. Economic Changes Affecting Your Market
Box 24
1961. 40.8. Speech. Vigorous Business Recovery Ahead?
Box 24
1961. 40.9. Speech. Vigorous Business Recovery Ahead?
Box 24
Johnson, Arno (continued)
(88-94 of 112 folders)
Box 25
1961. 40.10. Speech. Profit Opportunities in Selected Markets
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1961. 40.11. Speech. JWT Board of Directors Meeting
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1962. 40.12. Speech. Vigorous Business Recovery Ahead?
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1962. 40.13. Speech. Vigorous Business Recovery Ahead?
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1962. 40.14. Client talk. American Bankers Association. Some Economic Trends to Be Considered in Bank Advertising Plans
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1962. 40.15. Speech. Where Do We Stand?
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1962. 40.16. Client talk. National Fisheries Institute. Economic Trends Point to Growth in Market Potentials for Fish and Shell Fish
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1962. 41.1. Client talk. American Bankers Association. Some Economic Trends to Be Considered in Bank Advertising Plans
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1962. 41.2. Client talk. Pan American World Airways. The Potential in European Travel Is Tenfold Greater than Actually Realized
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1962. 41.3. Client talk. Ford Dealer Association. The 7½ Million Car Market
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1962. 41.4. Speech. Vigorous Business Growth Ahead
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1962. 41.5. Speech. Some Economic Trends to Be Considered in Financial Plans
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1962. 41.6. Speech. Where Do We Stand?
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1962. 41.7. Speech. Vigorous Business Growth Ahead--If We Sell
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1962. 41.8. Client talk. Radio Corporation of America. The Economic Outlook and its Advertising Implications
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1962. 41.9. Article. Vigorous Recovery and Price Stability Possible in 1962-63 if We Increase Advertising to Expand Consumption. Advertising Age, Market Data issue, May 14
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1962. 41.10. Speech. Some Economic and Social Trends Affecting Recreation Planning--The Task to Achievement--Optimum Utilization of America's Facilities
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1962. 41.11. Speech. Speech before agency leaders from outside the U.S.
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1962. 41.12. Speech. Why Advertising Education Is Important
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1962. 41.13. Letter. To: Tom Sutton, re: Consumer markets by income groups (made by Harry Henry of Thomson Organization Ltd)
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1962. 41.14. Client talk. Radio Corporation of America. The Economic Outlook and its Advertising Implications
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1962. 41.15. Speech. Changing Characteristics of the Population
Box 25
1962. 41.16. Client talk. Francis I. du Pont. Vigorous Recovery and Price Stability Possible in 1962-63
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1962. 41.17. Letter. To: Howard Brundage, re: Investment Committee meeting (current economic situation)
Box 25
1962. 41.18. Speech. Changing Characteristics of the Population
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1962. 41.19. Speech. Summary of Current Economic Situation
Box 25
1962. 42.1. Speech. Dynamic Trends in World Markets
Box 25
1962. 42.2. Other writing. Are We Shackling Economic Growth by Overlooking the Consumer? (booklet)
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1962. 42.2a. Letter. To: Harry A. Lee (JWT San Francisco), re: Booklet, questions by Mr. Vesper (Standard Oil)
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1962. 42.3. Article. Western Europe--a $12 Billion Advertising Potential by 1972. Media Agencies Clients, Sept. 10
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1962. 42.4. Letter. To: Norman Strouse, re: Misleading interpretation that rise in ratio of advertising to sales implies a decrease in advertising effectiveness
Box 25
1962. 42.5. Speech. Economic Guideposts in Milk Merchandising
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1962. 42.6. Letter. To: 22 VPs (suggested by E.G.Wilson) for Board of Directors Meeting, re: Summary of current economic situation
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1962. 42.7. Article. Dynamic Growth in World Markets Ahead. International Trade Review, Nov.
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1962. 42.8. Other writing. Answers to questions (attached) submitted by S.W.Meek
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1962. 43.1. Speech. World Markets for Athletic Goods (given by John Van Zant)
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1962. 43.2. Speech. Changing American Community
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1962. 43.3. Speech. Changing American Community
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1962. 43.4. Speech. Impromptu talk to Advertising Club of The Hague (visitors)
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1962. 43.5. Client talk. Francis I. du Pont. Some Factors Pointing to Future Investment Growth
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1962. 43.6. Letter. Summary of Current Economic Situation
Box 25
1962. 43.7. Speech. Factors Affecting Our Business Growth in Coming Years; used as basis for article in The World of Advertising issue of Advertising Age, Jan. 15, page 286
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1962. 43.8. Client talk. Scott Paper Company. Some Factors Pointing to Future Growth of the Market-For Food and Household Products
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1962. 43.9. Letter. Summary of Current Economic Situation
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1962. 43.10. Letter. Summary of Current Economic Situation
Box 25
1962. 43.11. Client talk. Need for Sales to Match Productive Ability
Box 25
1963. 43.11a. Speech. Rerun of AMA talk
Box 25
1963. 43.12. Speech. Some Factors Pointing to Future Shopping Center Growth
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1963. 43.13. Client talk. Pan American World Airways. Dynamic Growth in World Markets Ahead
Box 25
1963. 43.14. Speech. Review and Forecast Time
Box 25
1963. 43.15. Letter. Summary of Current Economic Situation
Box 25
1963. 43.16. Speech. Need for Sales to Match Productive Ability
Box 25
1963. 43.17. Speech. Changing American Community
Box 25
1963. 43.18. Speech. Researching Dynamic Market Trends that Will Affect Your Growth and Profits
Box 25
Johnson, Arno (continued)
(95-100 of 112 folders)
Box 26
1963. 43.19. Speech. Changing Economic Conditions Affecting Market Strategy
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1963. 43.20. New Business. Pacific Telephone & Telegraph. Changing Economic Conditions Affecting Market Strategy
Box 26
1963. 43.21. Speech. Are We Prepared to Unshackle Economic Growth?
Box 26
1963. 43.22. Client talk. National Fisheries Institute. Economic Patterns--Some Factors Pointing to Future Growth of the Market for Fish & Shell Fish
Box 26
1963. 44.1. Article. Are We Prepared to Unshackle Economic Growth? Advertising Age, Market Data issue, May 6
Box 26
1963. 44.2. Speech. Economic and Social Trends Affecting Your Market Opportunities and Distribution
Box 26
1963. 44.3. Client talk. Quaker Oats Company. Economic and Social Trends Affecting Your Market Opportunities and Distribution
Box 26
1963. 44.4. Speech. World Agricultural Prosperity in 1968--And Beyond
Box 26
1963. 44.5. Speech. Increasing Economic Role of Advertising
Box 26
1963. 44.6. Speech. Need for Sales to Match Production Ability
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1963. 44.7. Speech. Stop Underestimating Your Sales Potentials
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1963. 44.8. Letter. To: Mr. S. W. Meek, re: Comments on U.S. Steel Corporation Annual Report
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1963. 44.9. Client talk. Scott Paper Company. Some Factors Pointing to Future Growth of the Market for Food and Household Products
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1963. 44.10. Other writing. Isn’t the Consumer the Real Key to Continued Economic Growth? (booklet)
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1963. 44.11. Speech. World-Wide Opportunity for Better Living Standards
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1963. 44.12. Letter. To: William L. Banks, re: Discretionary spending power
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1963. 44.13. Article. World-Wide Opportunity for Better Living Standards, AAAA reprint of Harvard talk (See #11)
Box 26
1963. 44.14. Client talk. Scott Paper Company. Some Factors Pointing to Future Growth of the Market for Food and Household Products
Box 26
1963. 45.1. Client talk. United States Brewers Association. Planning for the Future and Changes that May Affect Beer Potentials in the Next Decade
Box 26
1963. 45.2. Speech. Stop Underestimating Your Sales Potentials
Box 26
1963. 45.3. Speech. Changing Economic Conditions Affecting Market Strategy
Box 26
1963. 45.4. Speech. Population Studies: 5 Changing Characteristics of the Population that Will Affect Planning for the Super-City of Tomorrow (Faye Henle, WOR, interview on Super-City of Tomorrow)
Box 26
1963. 45.5. Speech. Isn't the Consumer the Real Key to Continued Economic Growth?
Box 26
1963. 45.6. Speech. Some Factors Pointing to Future Growth of the Market for Food, Household, and Personal Care Products
Box 26
1963. 45.7. Speech. Changing American Community
Box 26
1964. 46.1. Client talk. Scott Paper Company. Some Factors Pointing to Future Growth of the Market for Food, Household, and Personal Care Products
Box 26
1964. 46.2. Speech. Developing and Expanding Domestic Markets for Agricultural Products
Box 26
1964. 46.3. Client talk. United States Brewers Association. Planning for the Future--Trends and Changes that May Affect Beer Potentials in the Next Decade
Box 26
1964. 46.4. Speech. Stop Underestimating Your Sales Potentials
Box 26
1964. 46.5. Speech. Promise of 1974
Box 26
1964. 46.6. Speech. Isn't the Consumer the Real Key to Continued Economic Growth?
Box 26
1964. 46.7. Speech. Economic and Social Trends Affecting Market Opportunities for Agricultural Products
Box 26
1964. 46.8. Client talk. 7 food clients.
Box 26
1964. 46.9. Speech. Our Economy and Opportunities for Growth
Box 26
1964. 46.10. Speech. Economic and Social Trends Affecting Market Opportunities for Agricultural Products
Box 26
1964. 46.11. Speech. Isn't the Consumer the Real Key to Continued Economic Growth?
Box 26
1964. 46.12. Speech. Marketing Profile--10 Factors that Can Mean More Sales
Box 26
1964. 46.13. Article. Need Ad Push; Consumer Sales Lag. Advertising Age, Market Data issue, May 4
Box 26
1964. 46.14. Speech. U.S. Market-Picture of Dynamic Changes & Expanding Potentials
Box 26
1964. 46.15. Speech. Tomorrow's Tomorrow
Box 26
Johnson, Arno (continued)
(101-106 of 112 folders)
Box 27
1964. 47.1. Speech. Areas of Opportunities in Projections
Box 27
1964. 47.2. Speech. U.S.Market--Picture of Dynamic Changes
Box 27
1964. 47.3. Speech. Changing American Community
Box 27
1964. 47.4. Speech. Background of Planning and Progress
Box 27
1964. 47.5. Speech. Changing American Community--Its Impact on Public Relations in the South
Box 27
1964. 47.6. Speech. Challenge of Our Times
Box 27
1964. 47.7. Speech. Decade of Opportunity--1964 to 1974
Box 27
1964. 47.8. Speech. Sixties Still Got a Lot to Give--Newspapers
Box 27
1964. 47.9. Speech. Improvement in Consumer Standard of Living Key to Free World Economic Growth
Box 27
1964. 47.10. Speech. Decade of Opportunity--To 1974
Box 27
1964. 47.11. Speech. Decade of Opportunity--1965 to 1975
Box 27
1964. 48.1. Discussion. Advertising Mix--Teamwork for Plus Sales
Box 27
1964. 48.2. Article. Look Forward--Not Backward. Advertising Age, Centennial Issue, Dec. 7
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1965. 48.3. Speech. Decade of Opportunity--1965 to 1975
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1965. 48.4. Speech. American Economy's Impact on the Bike Boom
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1965. 48.5. Article. Discretionary Spending Power and Consumer Credit. Advertising Age, Mar. 1; American Banker, Mar. 16; Journal Commerce, June 1
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1965. 48.6. Speech. Growth of the Economy--1965 to 1975
Box 27
1965. 48.7. Speech. Decade of Opportunity--1965 to 1975
Box 27
1965. 48.8. Article. Inadequate Growth of Advertising Threatens Our Future. Advertising Age, May 24
Box 27
1965. 48.9. Speech. Decade of Opportunity--1965 to 1975
Box 27
1965. 48.10. Speech. Decade of Opportunity--1965 to 1975
Box 27
1965. 48.11. Speech. Decade of Opportunity--1965 to 1975
Box 27
1965. 48.12. Client talk. Institute of Life Insurance. The U. S. Economy in the Next Decade
Box 27
1965. 48.13. Speech. Decade of Opportunity Worldwide--1965 to 1975
Box 27
1965. 48.14. Speech. Decade of Opportunity--1965 to 1975
Box 27
1965. 48.15. Speech. Decade of Opportunity--1965 to 1975
Box 27
1965. 48.16. Article. Annual Food Sales of $125 Billion Possible in 10 Years--by 1975. Food Business, Sept.
Box 27
1965. 49.1. Speech. Golden Decade for Floor Covering 1966-1975
Box 27
1965. 49.2. Speech. Decade of Opportunity Worldwide--1965-1975
Box 27
1965. 49.3. Speech. Framework of American Markets in 1975
Box 27
1965. 49.4. Client talk. Burry Biscuit. The Decade of Opportunity Worldwide--1965 to 1975, plus Cookie tables
Box 27
1965. 49.5. New Business. Armour & Company. The Decade of Opportunity Worldwide--1965 to 1975, plus Meat and Fish tables
Box 27
1966. 49.6. Speech. Decade of Opportunity for Marketing--1966 to 1975
Box 27
1966. 49.7. Speech. Decade of Opportunity for Marketing--1966 to 1975
Box 27
1966. 49.8. Speech. Decade of Opportunity 1966 to 1975...Newspapers
Box 27
1966. 49.9. Speech. Advertising's Biggest Job--Jobs
Box 27
1966. 49.10. Speech. Role of Advertising in Economic Growth
Box 27
1966. 49.11. Speech. Economist's View of the Food Service Industry
Box 27
1966. 49.12. Speech. Marketing's Biggest Job--Jobs
Box 27
1966. 49.13. Article. Advertising's Biggest Job--Jobs. Advertising Age, Market Data issue, Apr. 25
Box 27
1966. 49.14. Speech. Decade of Opportunity for Marketing 1966 to 1976
Box 27
1966. 49.15. Speech. Decade of Opportunity--1966 to 1976
Box 27
Johnson, Arno (continued)
(107-112 of 112 folders)
Box 28
1966. 50.1. Speech. Decade of Change--1966 to 1976
Box 28
1966. 50.2. Speech. Retailing in the Economic Picture
Box 28
1966. 50.3. Speech. Economist's View of the Food Service Industry
Box 28
1966. 50.4. Speech. Decade of Opportunity for Marketing
Box 28
1966. 50.5. Speech. Magazines in a Growing Economy
Box 28
1966. 50.6. Letter. To: Gilbert R. Palen (JWT Chicago), re: Population projections to 1985
Box 28
1966. 50.7. Client talk. United States Playing Card Company sales congress. The Decade of Opportunity--1966 to 1976
Box 28
1966. 50.8. Speech. Decade of Opportunity
Box 28
1966. 50.9. Letter. Summary of current economic situation (for E.G.Wilson)
Box 28
1966. 50.10. Speech. Decade of Opportunity for Motor Bus Transportation--1967-1977
Box 28
1966. 50.11. Speech. Decade of Opportunity 1967-1977
Box 28
1966. 50.12. Speech. Decade of Opportunity for Food Service--1967-1977
Box 28
1966. 50.13. Speech. Economist's View of the Food Service Industry; the Decade of Opportunity--1967-1977
Box 28
Johnson, Arno (writings not part of notebooks)
1930. Article. Lost Speculative Profits and Slow Business--The Manufacturers' Problem. The Annalist
Box 28
1932. Speech. Determining What the Consumer Wants
Box 28
1940. Article. New Census Shows City Suburbs Are Fastest Growing Markets. Sales Management
Box 28
1943. Article. War Time Population Shifts, Shuffle Major U.S. Markets. Advertising Age
Box 28
1945. Article. Retail Trade Goals in $145 Billion Economy. The Music Trades
Box 28
1948. Other writing. Market Potentials, 1948 (booklet)
Box 28
1963. Article. Advertising to Sustain Rapid Growth throughout Next Decade Says Advertising Agency Economist. Yale Daily News, Special issue
Box 28
1963. Article. Stop Underestimating Your Sales Potentials
Box 28
1964. Article. Patterns of Growth in the United States Economy. American Water Works Association Journal
Box 28
1967. Article. Consumption Lag Threatens Growth. Advertising Age
Box 28
1967. Article. Decade of Opportunity Ahead, 1967-1977.
Box 28
1967. Speech. Home Buildings' Decade of Opportunity 1967-1977
Box 28
Johnson, Brian
1991. Speech. T-Way of New Business
Box 28
Johnston, Don
(1-8 of 52 folders)
1971. Speech. Responsibility of Management
Box 28
1974. Speech. Advertising and Marketing Today and Tomorrow
Box 28
1973. Speech. Annual Meeting
Box 28
1974. Speech. Annual Meeting
Box 28
1974. Speech. Corporate Brand
Box 28
1972. Speech. Excerpts from Tarrytown Speech
Box 28
1974. Speech. Global Challenge to Communicators: Protecting Resources and Environment
Box 28
1974. Speech. Multi-National Advertising Agency
Box 28
Johnston, Don (continued)
(9-23 of 52 folders)
Box 29
1974. Other writing. Two Myths and One Outrageous Theory about International Advertising (notes)
Box 29
1974. Other writing. We are Ready to Meet Change with Change (pamphlet)
Box 29
1975. Speech. Advertising and Media: Influencing Opinions
Box 29
1975. Article. Article of Federation
Box 29
1975. Speech. Changing Marketplace
Box 29
1975. Speech. Corporate Brand
Box 29
1975. Article. Corporate Communications and the Consumer
Box 29
1975. Other writing. European Managers Meeting, Vienna (notes)
Box 29
1975. Other writing. FDA Talk (notes)
Box 29
1975. Speech. Future Corporate Communications Seminar
Box 29
1975. Speech. Institute of Life Insurance
Box 29
1975. Speech. Media Relations Program
Box 29
1975. Other writing. My Plans for JWT (interview)
Box 29
1975. Speech. New Business Seminar/Harrison House
Box 29
1975. Speech. Shareholders Meeting
Box 29
1976. Speech. Annual Meeting
Box 29
1976. Speech. Desensitization
Box 29
1976. Speech. Desensitization of America
Box 29
1976. Speech. Seminar Address
Box 29
1976. Speech. Speech to FDA Chairmen, San Francisco
Box 29
1976. Speech. Statement to AAF Convention
Box 29
1977. Speech. American Consumer: Myth and Reality
Box 29
1977. Speech. Annual Meeting
Box 29
Circa 1977. Speech. Consumer of the '80s: A Preview
Box 29
1977. Speech. JWT Change
Box 29
1977. Speech. Introductory remarks at CLIO Awards
Box 29
1977. Speech. Speech to European Managers
Box 29
1977. Speech. Violence on Television
Box 29
1978. Speech. Annual Meeting
Box 29
1978. Speech. Crisis in Branding
Box 29
1978. Speech. Hazardous Journey
Box 29
1978. Speech. History of JWT
Box 29
1978. Speech. Illiteracy--The Communications Cancer
Box 29
1978. Speech. Myth and Realith in the Advertising Agency Business
Box 29
1978. Speech. What is a Brand? And How Does It Travel?
Box 29
1978-1987. Other writing. Memoranda and miscellaneous
Box 29
Johnston, Don (continued)
(24-42 of 52 folders)
Box 30
1979. Speech. Financial Analysts Meeting
Box 30
1979. Speech. How the Future Looks from the Chairman's Chair
Box 30
1979. Other writing. JWT in 1974 and JWT in 1979 (notes)
Box 30
1979. Other writing. Leadership at JWT (pamphlet)
Box 30
1979. Speech. Opening in Office (presentation)
Box 30
1979. Speech. Re-Examination of the Process of Branding, 2 versions
Box 30
1979. Speech. To Managers of Worldwide Agency, San Francisco
Box 30
1979. Article. Up the Agency Ladder. MBA Executive, Oct.
Box 30
1979. Other writing. What JWT Stands for (pamphlet)
Box 30
1980. Speech. 1980s: An Advertising Perspective
Box 30
1980. Speech. Annual Meeting
Box 30
1980. Speech. Client dinner
Box 30
1980. Speech. Euro-Advertising
Box 30
1980. Speech. Interview with Don Johnston (JWT Bombay)
Box 30
1980. Article. JWT Chief Sees Talent Shortage, More Mergers, Expansion Ahead. Advertising Age, Nov. 13
Box 30
1980. Speech. Remarks to the JWT Company Board of Directors Dinner
Box 30
1980. Speech. Social Responsibility of Advertising
Box 30
1980. Speech. Texas Bank
Box 30
1980. Speech. To Hill and Knowlton
Box 30
1981. Speech. 1980-1990: Marketing Revolution
Box 30
1981. Speech. 1980s: An Advertising Perspective
Box 30
1981. Speech. AAAA--Accepting Chairmanship
Box 30
1981. Speech. AAAA Annual Meeting Introductory Remarks
Box 30
1981. Speech. AAAA Media Day: Keynote Address
Box 30
1981. Speech. Board of Directors Meeting JWT Company
Box 30
1981. Speech. Boy Scouts of America Lunch-O-Ree
Box 30
1981. Speech. Branded Products at the Crossroads
Box 30
1981. Speech. Communications Services: The Case for a New Growth Perspective
Box 30
1981. Speech. Dinner Introduction of Professor Arthur Laffer
Box 30
1981. Speech. Euro-Advertising Management Meeting
Box 30
1981. Other writing. European Regional Operations (presentation)
Box 30
1981. Speech. Ford Field Service Presentation
Box 30
1981. Speech. If Advertising were Our Client, What Would We Tell Him?
Box 30
1981. Speech. International Client Meeting
Box 30
1981. Speech. JWT Recruit Program
Box 30
1981. Other writing. London Client Evening (presentation; some pages missing)
Box 30
1981. Speech. London Client Presentation
Box 30
1981. Speech. Managing Change: the Impact of New Media Developments within a Changing Marketing Environment
Box 30
1981. Speech. Process of Self-Regulation in Advertising
Box 30
1981. Speech. Quick Tour through the Past, Present and Future of Advertising
Box 30
1981. Speech. Re-examination of the Process of Branding
Box 30
1981. Speech. Tape for Unilever Meeting
Box 30
1981. Speech. Trends in American Advertising
Box 30
1981. Speech. United Way
Box 30
1982. Speech. 1983 Planning and Backup (presentation)
Box 30
1982. Speech. After Dinner Speech in Tribute to Year Anniversary of JWT and the Phillipines
Box 30
1982. Speech. Annual Meeting of Stockholders (presentation)
Box 30
1982. Speech. B'nai B'rith Dinner
Box 30
Johnston, Don (continued)
(43-52 of 52 folders)
Box 31
1982. Other writing. Denis Lanigan Anniversary (notes)
Box 31
1982. Speech. Dinner for David Orr
Box 31
1982. Speech. FDAF Chairman
Box 31
1982. Speech. JWT Group
Box 31
1982. Speech. Latin American Managers Meeting (speech and notes)
Box 31
1982. Speech. New Future for Personal Selling
Box 31
1982. Article. Possible Defensive Tactics. Progressive Grocer, Mar.
Box 31
1982. Speech. Present and the Future Role of Multi-National Agencies, Possible Trends and Current Problems and Pitfalls
Box 31
1982. Speech. Presentation to Security Analysts
Box 31
1982. Speech. Proprietary Association Dinner
Box 31
1982. Speech. Report of Chairman to the AAAA
Box 31
1982. Other writing. Role of the Board (mission statement)
Box 31
1982. Speech. Speech to Trainees
Box 31
1982. Speech. Speech to Trainees-JWT Around the World Agency Overview
Box 31
1983. Speech. Analysts Presentation
Box 31
1983. Speech. JWT Group presentation
Box 31
1983. Speech. Remarks at Board meeting
Box 31
1983. Speech. Road Show Financial Analysts
Box 31
1983. Speech. Tribute to Tom Sutton and Augusto Di Angelo
Box 31
1984. Speech. Analysts Presentation
Box 31
1984. Speech. Annual Meeting
Box 31
1984. Speech. Marketing in the Global Village
Box 31
1984. Speech. Opening of Epcot Forum
Box 31
1984. Speech. Security Analysts Meeting
Box 31
1984. Speech. Untitled
Box 31
1984. Speech. Zen and the Value of an Idling Engine
Box 31
1985. Speech. Analysts Presentation
Box 31
1985. Speech. JWT Group Shareholders Meeting
Box 31
1985. Speech. NYC Council on Economic Education
Box 31
1985. Speech. Paine Webber Conference
Box 31
1985. Speech. Speech to the Council on Economic Education
Box 31
1985. Speech. Statement to Board of Directors
Box 31
1985. Article. Who Will Lead the Thompson Company in the Year 2000? J. Walter Thompson News, June
Box 31
1986. Speech. How to Become an Advertising Man or Woman and Sundry Related Topics
Box 31
1986. Speech. Marketing in the Global Village
Box 31
Jones, Alun
(2 folders)
Box 32
1975. Speech. Speech at ANA Financial Workshop
Box 32
1976. Speech. Agency is a Business
Box 32
1977. Speech. Society of Business and Economic Writers
Box 32
1978. Speech. Growth and Return on JWT Investment
Box 32
1979. Speech. Financial Analysts presentation
Box 32
Jones, Hugh H.
1973. Speech. Factories Make Products, Consumers Buy Brands: How Come?
Box 32
1973. Speech. Ethics in Advertising
Box 32
Jones, John Philip
1994. Speech. When Ads Work: New Proof of How Advertising Triggers Sales
Box 32
Jones, Richard P.
(2 folders)
1960. Article. Understanding the Changing Agency
Box 32
1966. Article. Computers in Media at JWT
Box 32
1967. Article. Computer Editorial (2 versions)
Box 32
1967. Article. Spanish-language Market in U.S.
Box 32
1969. Speech. Outdoor Medium-American Style
Box 32
1970. Speech. If You've Got It--Flaunt It
Box 32
1971. Article. Problems of Overchoice (speech and article, 2 versions)
Box 32
1973. Speech. Allocation of Advertising Funds
Box 32
1973. Speech. Concept of Effective Reach
Box 32
1974. Speech. How are 'Positions' Compared in Media
Box 32
1975. Speech. Outdoor's Pot of Gold
Box 32
1975. Article. Media Directors View Today's Newspaper Needs and Future
Box 32
1975. Speech. Newspapers for Advertising Age
Box 32
Joyce, Timothy
(2 folders)
1964. Speech. Setting Targets in Advertising Research
Box 32
1967. Article. Advertising's Major Role? Bolstering Brand Loyalty
Box 32
1967. Article. New Technique for Studying Reading Behaviour
Box 32
1972. Speech. Personality Classifications of Consumers
Box 32
1973. Other writing. Better Way to Measure Magazine Audiences (pamphlet)
Box 32
1973. Speech. Methods of Measuring Magazine Audiences
Box 32
JWT Archives Staff
1984-1986. Other writing. Histories of JWT
Box 32
JWT Chicago Office Staff
Undated. Other writing. Text for an informational booklet
Box 32
JWT Consumer Centre (Toronto)
1993. Other writing. Marketing in Crisis (report)
Box 32
JWT Research Dept.
Circa 1983. Other writing. Thought for Food (report)
Box 32
Kaatz, Ronald B.
1981. Speech. Future's Not What It Used To Be!
Box 32
1982. Speech. In Search of what the Ratings Hide
Box 32
1982. Article. You Can Do It Yourself! Marketing and Media Decisions, Apr.
Box 32
1983. Speech. Remarks at OAAA Convention
Box 32
1983. Article. How Winds Helped Salvage a Dreary TV Season. Advertising Age, Apr. 25
Box 32
1984. Other writing. Conversation with Ron Kaatz (interview)
Box 32
1984. Article. Local Cable Ads: Simplicity Aimed at Selling. Marketing and Media Decisions, Nov.
Box 32
1984. Article. Problems in Insuring Effective Ad Exposure. Broadcasting, May 21
Box 32
1984. Speech. What the Ratings Aren't Telling Us
Box 32
1985. Other writing. Cable Advertiser's Handbook (book)
Box 32
1985. Article. Mediology. Marketing and Media Decisions, Nov.
Box 32
1985. Article. Solving Problems in New Ways: A Research Challenge! Journal of Advertising Research, June/July
Box 32
1986. Speech. Zapping and the Hundredth Money
Box 32
Undated. Speech. American Mediaman Abroad
Box 32
Undated. Speech. Intrapreneur (sic) in the Media Department
Box 32
Kalasunas, Michael
Box 33
1983. Speech. Advertising Cookies and Crackers
Box 33
1986. Article. Agency Research: Myth and Legend. Journal of Advertising Research, Dec.-Jan.
Box 33
Kalupa, Mark
1981. Speech. Canadian Sales Meeting
Box 33
1983. Speech. Monroe Auto Equipment
Box 33
Katz, William A.
(3 folders)
1980. Article. Sliding Schedule of Advertising Weight. Journal of Advertising Research, Aug.
Box 33
Keane, Jack
1971. Speech. Spanning the Staff Management-Top Management Opportunity Gap
Box 33
Kelly, Andrew
1986. Article. Eating off the Fat of the Land. Once Over Lightly, Jan.
Box 33
Kemp, Herb
1980. Speech. Getting More Out of Your Agency (Quaker International Seminar)
Box 33
Kennedy, James
Circa 1981. Article. There's Life in Advertising
Box 33
Kennedy, William D.
1936. Article. Prodigal Son's Father
Box 33
Kerasiotis, Chris
1977. Article. Greeks Have a Word for It. JWT News, Sept.
Box 33
Kim, Peter
1990. Article. Perspective on Brands. Journal of Consumer Marketing, Fall
Box 33
King, Stephen
(6 folders)
1969. Speech. Inter-Media Decisions: Implications for Agency Structure
Box 33
1974. Speech. What is a Brand?
Box 33
1975. Speech. MRS Conference
Box 33
1975. Article. Practical Progress from a Theory of Advertisements
Box 33
1975. Speech. Research from the Inside and the Outside
Box 33
1978. Other writing. Crisis in Branding (report)
Box 33
1978. Article. New Brands: Barriers to Entry?
Box 33
1983. Other writing. Conversation with Stephen King (interview). JWT News, Sept.
Box 33
1985. Other writing. Crisis in Branding (report)
Box 33
1986. Other writing. Tool Kit (handbook)
Box 33
1991. Article. Brand-Building in the 1990s. Journal of Marketing Management
Box 33
1991. Article. Tomorrow's Research. Admap, Sept.
Box 33
Kinney, Gilbert
Circa 1937. Speech. Small Account and the Large Agency
Box 33
1939. Speech. Dinner speech at the Annual Meeting of the AAAA
Box 33
1939. Speech. Expanding Opportunities for Advertising
Box 33
Koch, Claus
1984. Speech. Good Idea Works As Long As It Isn't Proven That It Doesn't Work
Box 33
1986. Speech. Wird JWT die kreativste Agentur in Deutschland?
Box 33
Koponen, Arthur
1958. Article. New Way to Profile Your Market
Box 33
1958. Article. Uses and Abuses (of copy testing)
Box 33
1960. Article. Personality Characteristics of Purchasers
Box 33
Kostrya, Richard
(2 folders)
1983. Article. Web Buying Traffic Jam a Scam? Marketing and Media Decisions, Oct.
Box 33
1984. Article. Cable's Erosion of Network Audiences; No Standstill. CableAge, June 11
Box 33
1984. Article. Kostyra's Credo: Find the White Peas
Box 33
1984. Article. Survival Rate for USA Today. Marketing and Media Decisions, June
Box 33
1984. Article. Zapping--A Modest Proposal. Marketing and Media Decisions, Mar.
Box 33
1985. Article. Premiums for 15s Seen as Drag on the Market. TV/Radio Age, Dec. 9
Box 33
1986. Speech. Creative Medium, or Creative Message?
Box 33
1990. Article. Communications in the Future: The Changing Media Environment. JWT U.S. Media, Aug.
Box 33
Undated. Article. Will Pay Stay Commercial Free?
Box 33
Kovas, Ron
1982. Article. Ron Kovas on Advertising Careers. JWT News, Dec.
Box 33
1983. Article. Creating Standards of Professionalism. Advertising Age, Dec. 19
Box 33
1983. Article. Size is the Key. Stimulus, June
Box 33
Kover, Arthur J.
1961. Article. Selecting Commercial Spokesmen
Box 33
1976. Article. Why I Won't Teach Advertising
Box 33
1977. Article. Agencies Don't Need Personnel 'Experts'
Box 33
1978. Article. Sources You'd Never Expect May Offer New Competition for Advertising Agencies
Box 33
Kroll, Alexander
1981. Speech. How to Stimulate Creativity
Box 33
Krupski, Andy
(5 folders)
1988. Speech. Achieving a Balance: The New Marketing Mix
Box 33
1991. Speech. Advertising Support Project
Box 33
1991. Speech. Presentation to Scott Paper Ltd.
Box 33
1992. Speech. Presentation to Cottonelle