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Guide to the J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is the largest enduring advertising agency in the United States. The Information Center of the New York Office began a collection of writings and speeches by former JWT executives. Later, scrapbooks and binders of speeches by Stanley Resor and Arno Johnson and Norman Strouse were added, and the Information Center expanded its activities to routinely collect texts of speeches given by current JWT staff. After the transfer of the JWT Archives to Duke University, additions continued to be received and interfiled.

The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Writings and Speeches 1912-2000 and undated
Language of Material
English, German, French
Extent
30 Linear Feet, 20,000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young. The collection was originally started by the Information Center of JWT New York Office.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Materials are closed to non-JWT staff for 15 years from the date of creation.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Achenbaum, Alvin

(3 folders)
1968. Speech. Magic Ingredient in New Product Development
Box 1
1971. Speech. Does Advertising Manipulate Consumer Behavior (Statement in behalf of Joint ANA/AAAA Committee before FTC, 2 versions)
Box 1
1971. Article. Hope and the Opportunity
Box 1
1971. Speech. Research's New Responsibility in a Consumerist Environment
Box 1
1972. Article. Advertising Doesn't Manipulate Consumers
Box 1
1972. Other writing. Market Testing...(chapter for Marketing Handbook, ed. R. Ferber)
Box 1
1973. Speech. How Research Can Help in the Strategic Positioning of a Brand
Box 1
1973. Article. How Research Can Work to Help Position a Brand
Box 1
1973. Speech. Is Advertising Manipulating the Consumer
Box 1
1973. Speech. Segmenting Markets: Recrowning the Consumer King
Box 1
1973. Speech. Today's Consumer: Is Advertising Manipulating Her?
Box 1
1977. Article. Achenbaum Tells about Picking an Agency--Toyota, Datsun Style
Box 1
1977. Article. GRP's Can't Measure Effectiveness
Box 1
1979. Article. Impending Media Crisis
Box 1
1991. Speech. Diamonds in the '90s
Box 1
Undated. Speech. J. Walter West--Winds of Change
Box 1
1966. Article. Some Magazines are Best Buy in Off-Season
Box 1
1966. Article. New of Spot TV Markets
Box 1
1967-1968. Article. Media Myths (series in Media Decisions)
Box 1
1968-1969. Article. Media Math (series in Media Decisions)
Box 1
1963. Speech. Measured Advertising Results--Revisited
Box 1
1970. Speech. Needed: A New Consumer Look at Marketing
Box 1
1973. Speech. New Products: The Advertising Agency's Contributions and Problems
Box 1
1975. Article. Change in the Market Place: An Analysis of the Recent Changes in Consumer Behavior and the Events and Attitudes Underlying Them (co-author: Garth Hallbert)
Box 1
1975. Speech. Consumers New Reality: An Analysis of Changes in the Market Place (speech, article)
Box 1
1975. Article. Is Comparison Advertising Really Better?
Box 1
1975. Article. Stimulus and Response: There is No Such Thing as a Typical Consumer
Box 1
1975-1976. Speech. Use and Abuse of Survey Research in Advertising Regulation (speech, article)
Box 1
1976. Article. TV Violence: In the Eyes of the Beholders (printed adaptation of speech)
Box 1
1977. Article. Three Research Pitfalls in Fighting FTC Complaints
Box 1
1978. Speech. Is There a Crisis in Branding in the U.S.?
Box 1
Circa 1990. Speech. Murphy's Law
Box 1
1967. Article. Public Relations in Action
Box 1
1968. Speech. Advertising Awards Day (draft)
Box 1
1970. Speech. Marketing Policies in Times of Restricted Gas Supply
Box 1

Auer, Renee

(2 folders)
1985-1986. Other writing. Profile of Canada
Box 1
1960. Article. Big Challenge in Marketing in the '60s (Am. Egg and Poultry Review)
Box 1
1960. Speech. Dynamics of Food Distribution: A History of 100 Years of Evolution in Grocery Store Distribution in America
Box 1
1960. Speech. Intro. to Remarks for Panel on New Dimensions in Manufacturer-Distributor Relations
Box 1
1960. Speech. State of Industry (USWGA Mtg., Dallas)
Box 1
1993. Other writing. Understanding Quebec
Box 1
1992. Article. New Directions in World Research
Box 1
1974. Speech. Mass Media and Health Communications
Box 2
1984. Speech. JWT Managing the Agency
Box 2

Bartos, Rena

(1-25 of 39 folders)
1973. Speech. Research, Creativity, and Tunnel Vision
Box 2
1973. Speech. Target is Moving
Box 2
1973. Speech. Why a Full-Service Agency?
Box 2
1973. Speech. Women's Place (and Yours)
Box 2
1973. Speech. Working Women: The Invisible Consumer Travel Market
Box 2
1973-1998. Article. Miscellaneous brief articles
Box 2
1974. Article. Future of the Advertising Agency Research Function
Box 2
1974. Speech. Who Pipes, Who Pays, Who Calls the Tune?
Box 2
1974-1979. Other writing. Moving Target, and related articles
Box 2
1975. Speech. Advertising and the Economy
Box 2
1975. Speech. Consumer View of Advertising
Box 2
1975. Speech. Moving Target
Box 2
1976. Other writing. Advertising and Consumers
Box 2
1976. Speech. Opportunities and How to Capitalize on Them
Box 2
1976. Speech. Working Woman Audience: The Moving Target
Box 2
1977. Other writing. Founding Fathers of Advertising Research
Box 2
1978. Speech. Stereotypes, Assumtions, and the Reality Gap
Box 2
1978. Article. Target is Moving: The Changing Bank Customer
Box 2
1978. Article. What Every Marketer Should Know about Women
Box 2
1979. Article. Exploring Mysterious Markets
Box 2
1980. Speech. Do We Really Have to Make Them Mad to Sell Them?
Box 2
1980. Article. Over 49: The Invisible Consumer Market
Box 2
1981. Article. Ads that Irritate May Erode Trust in Advertised Brands
Box 2
1981. Article. Beyond the Cookie Cutters
Box 2
1981. Speech. Beyond the Rocking Chair
Box 2

Bartos, Rena (continued)

(26-39 of 39 folders)
1982. Speech. Demographics of Older Shoppers and 1-2 Person Households
Box 3
1982. Article. Women and Travel
Box 3
1982. Article. Women's Market for Big-Ticket Items
Box 3
1983. Speech. Moving Target: Changing Demographics
Box 3
1983. Article. Women and Advertising
Box 3
1984. Speech. Targeting the Top
Box 3
1985. Speech. Qualitative Research: What It is and Where It Came from (speech and 2 published versions)
Box 3
1985-1986. Speech. Facts of Life
Box 3
1986. Speech. Challenging Our Assumptions
Box 3
1986. Speech. Over 49: The Invisible Consumer Market
Box 3
1986. Article. Qualitative Research
Box 3
1988. Speech. Marketing to Women around the World
Box 3
Undated. Speech. Demographic Questions
Box 3
Undated. Other writing. Do-It-Yourself Workbook for Developing a Moving Target Presentation (handbook)
Box 3
1974. Speech. Consumer Behavior in Brazil
Box 3
1978. Speech. Managing a JWT Office for Performance & Profit
Box 3

Baumwoll, Joel P.

(10 folders)
1974. Speech. Segmentation Research: The Baker vs. the Cooker Maker (speech, article)
Box 3
1975. Article. Change in the Market Place: An Analysis of the Recent Changes is Consumer Behavior and the Events and Attitudes Underlying Them (co-author: Garth Hallbert)
Box 3
1975. Article. Is comparison Advertising Really Better?
Box 3
1975. Article. Stimulus and Response: There is No Such Thing as a Typical Consumer
Box 3
1975-1976. Speech. Consumers New Reality: An Analysis of Changes in the Market Place (speech, article)
Box 3
1976. Article. TV Violence: In the Eyes of the Beholders (printed adaptation of speech)
Box 3
1976. Speech. Use and Abuse of Survey Research in Advertising Regulation (speech, article)
Box 3
1977. Speech. Recall Testing Can Be Dangerous to Your Product's Health
Box 3
1977. Article. Three Research Pitfalls in Fighting FTC Complaints
Box 3
1978. Speech. Is There a Crisis in Branding in the U.S.?
Box 3
1965. Speech. 100th Anniversary of Advertising
Box 3
1965. Speech. Public Relations--Publicity
Box 3
1968. Speech. Opening Remarks (speech to U.S. Marine Corps)
Box 3
1968. Speech. Untitled (speech to Indiana University graduating seniors)
Box 3
1968. Article. Uses of the On-Location Portrait
Box 3
1969. Speech. Untitled (speech to Army Chaplains)
Box 3
1983. Speech. MARS: Defence of Advertising Working Party
Box 4
1984. Speech. Image of Advertising in Europe
Box 4
1974. Speech. Speech given to AMA
Box 4

Beers, Charlotte

(19 folders)
1973. Speech. Speech given to AMA
Box 4
1974. Speech. How to Get a Better Return on Your Advertising Investment
Box 4
1974. Speech. New York Show
Box 4
1975. Speech. Account Management
Box 4
1975. Speech. American Management Association
Box 4
1975. Speech. How to Know If a Client is Really Happy
Box 4
1975. Speech. Productivity: The New Measure of an Agency
Box 4
1975. Speech. Pursuit of Productivity
Box 4
1976. Speech. Advertising Agency of the Future
Box 4
1976. Speech. Communications and Lifestyles
Box 4
1976. Speech. Getting Inside the Consumer's Head
Box 4
1976. Speech. What Alice Saw in the Looking Glass
Box 4
1977. Speech. Norman Strouse Seminar
Box 4
1977. Speech. North American Seminar
Box 4
1977. Speech. What Do You Do for a Living?
Box 4
1977. Speech. Women's Lifestyles
Box 4
1978. Other writing. New Business Issues and Techniques (handbook)
Box 4
1978. Speech. Job Survival Skills for Women in Management Positions
Box 4
1978. Speech. Tomorrow's Managers
Box 4
1965. Speech. What is the Market Researcher Doing in an Advertising Agency?
Box 4
1971. Speech. Market Research on a Multi-Country Basis
Box 4
Undated. Speech. Entrepreneur in the Future of the Brazilian Economy
Box 4
1967. Other writing. What the Creative Person Should Expect from the Account Man--And Vice Versa (Creative Forum paper #15)
Box 4
1969. Speech. How Advertising Can Sirve (sic) You
Box 4
1983. Speech. Our Experience with Multi-National Brands, Their Communication Strategies and Systems
Box 4
1979. Other writing. Effective Reach: From Theory to Practice (JWT Media Department Report)
Box 4
1979. Speech. How Advertising Works
Box 4
1935. Speech. Speculative Preparation of Plans, Copy or Art Work in the Solicitation of Business
Box 4
1936. Speech. Changes in the American Fruit Basket during the Last Thirty-Five Years
Box 4
1977. Speech. Challenge of Rapid Change
Box 4
1942-1945. Article. Wally's Wagon (brief clippings from This Week)
Box 4
1955. Speech. Integration of a Public Relations-Publicity Department within an Agency
Box 4
1940s. Other writing. Miscellaneous Poetry (printed in This Week)
Box 4
1975. Article. Untitled
Box 4
Circa 1985. Speech. Study of the Changing Structure of the Retail Food Market
Box 4
1973. Article. Consumer Agency vs. the Specialized Agency: Which is the Best for Medical Advertising?
Box 4
1983. Speech. JWT--Who is it?
Box 4
1973. Speech. Corporate Communications in the European Business Community
Box 4
1973. Article. Television: The Workhorse for Corporate Advertisers
Box 4
1978. Article. Larger Picture in Corporate Advertising
Box 4
1979. Speech. Corporate Communications: Opportunities for Growth
Box 4
1991. Speech. JWT Lifestages
Box 4
1976. Speech. Using Broadcast Syndication to Reach Your Market
Box 4
1981. Speech. New Media (speech on cable, satellite transmission, etc.)
Box 4
1981. Article. Tis the Season
Box 4
1985. Speech. Changing U.S. Media Scene--Does It Have Any Meaning for Latin America
Box 4
1985. Speech. Media Requirements of Multinational Clients
Box 4
1962. Other writing. Oil Filter Replacement Market on Farms (internal report)
Box 4

Bullmore, Jeremy

(11 folders)
1972. Speech. Consumer Has a Mind as well as a Stomach
Box 5
1973. Speech. Speech given at ICA conference
Box 5
1977. Speech. British Admen Know People Better Than Politicians
Box 5
1978. Speech. Ten Tried and Trusted Methods of Getting the Least from Your Advertising Agency
Box 5
1978. Speech. What Jim Young Said--And What He Didn't Say
Box 5
1979. Article. Has Advertising Lost its Way?
Box 5
1979. Speech. Persuasion--What Can We Learn from the Politicians and What Can They Learn from Us?
Box 5
1982. Other writing. Close-Up (report on Thompson London)
Box 5
1983. Other writing. Advertising Association Handbook
Box 5
1983. Speech. Close-Up-1983 (speech on Thompson London)
Box 5
1984. Speech. Creative Marketplace--Some Things We Have Learned
Box 5
1984. Speech. What We Have Learned
Box 5
1984. Speech. What We Have Learned about Creative Advertising
Box 5
1985. Speech. Archimedes and the Efficacy of Prayer: Some Thoughts on How We Think of Things and Put Them to the Test
Box 5
1985. Article. Brand and Its Image Revisited
Box 5
1987. Other writing. Miscellaneous writing
Box 5
1993. Speech. Leadership through Innovation
Box 5
1982. Speech. Happy Guy Fawkes Day
Box 5
1984. Other writing. Some Things We Believe about JWT People (excerpt)
Box 5
1975. Speech. Importance of Communication
Box 5
1975. Speech. Secretary's Role in Working with People
Box 5
1975. Speech. Steps in Problem Solving
Box 5
1952. Speech. Creating the TV Commercial
Box 5
Circa 1964. Other writing. Fiscal Century (poetry)
Box 5
1965. Article. Hello All You Folks Out There in Radioland Revisited
Box 5
Circa 1966. Speech. Raspberry for the Teacher
Box 5
1969. Article. How to Start a Search for Success in the World's Largest Ad Agency (from Variety)
Box 5
1976. Article. And Now a Word From... (from Variety)
Box 5
1976. Article. Letter to Editor, MAC/Western Advertising News (concerns anniversary issue on JWT)
Box 5
1976. Article. They Still Love Me in Altoon, Writes Bruns, a Man Idolized (from Variety)
Box 5
1976. Article. Real Kraftsman (from Television/Radio Age)
Box 5
1978. Interview. RAB interview about radio
Box 5
Undated. Article. How Creative Should a Radio Commercial Be--And How? (draft and edited version),
Box 5
Undated. Article. Need for Sound Involvement
Box 5
1926. Article. Agencies Prefer Men! (from Printer's Ink)
Box 5
1981. Article. When is a GRP Not a GRP?
Box 5
1982. Article. Prune Principle of Advertising Exposure
Box 5
Undated. Article. How Can We Improve Frozen Food Retailing?
Box 5
1981. Article. Virgin Respondents are Hard to Find
Box 5
1923. Article. Federal Legislation concerning the Branding of Fabrics
Box 5
1923. Speech. Twentieth Century Marketing (summary of speech)
Box 5
1924. Article. Some Commercial aspects of Styles and Fashions in the Clothing and Textile Industries (from Harvard Business Review)
Box 5
1926. Speech. Place of Advertising in Church Work
Box 5
1926. Article. What Producers Can Do to Maintain Prices
Box 5
1928. Article. Obligations of Business Research Advertising and Selling
Box 5
1928. Article. Shifting Sands of Distribution
Box 5
1928. Article. Unadvertised Medicine
Box 5
1930. Article. Can Commercial Research Methods Be applied to the Distribution of Securities
Box 5
1928. Article. Why the Legal Profession Needs Advertising
Box 5
1930. Article. What Social Statistics Tell Us about Markets
Box 5
1939. Speech. Frontiers and Pioneering
Box 5
1939. Article. Small Retailer (from Harvard Business Review)
Box 5
1940. Article. How Capitalism Can Get its Second Wind
Box 5
1982. Speech. Untitled
Box 5
1965. Article. Automation and Libraries
Box 5
1966. Article. Musings on Minneapolis
Box 5
1968. Article. Variation of Editorial Material in Periodicals Indexed in Readers' Guide
Box 5
1988. Speech. Communicating the JWT Story
Box 5
1988. Speech. Momentum
Box 5
1984. Speech. Analysis of McCann-Erickson
Box 6
1928. Speech. Finance (outline of speech)
Box 6
1929. Speech. Profits of an Advertising Agency
Box 6
1932. Speech. Lying and Stealing
Box 6
1933. Other writing. On legal aspects of advertising (with comments from Slaughter & May, legal counsel for JWT London)
Box 6

Clark, Harry

(3 folders)
1974. Speech. Speech given at IAA meeting
Box 6
1985. Other writing. Some Things We Have Learned About Starting New Agencies (report)
Box 6
1986. Speech. David Ogilvy, Robert Browning and Other Voices I Have Heard (speech for Princeton group, 2 versions)
Box 6
1987. Article. Consumer and Corporate Values: Yet Another View on Global Marketing
Box 6
1994. Speech. JWT's Clark Speaks at International Advertising Meeting (speech on European agency/advertiser financial relationship)
Box 6
1971. Speech. Toward an Arithmetic of Quality
Box 6

Clements, George

(1-20 of 35 folders)
1979. Speech. James Webb Young Seminar
Box 6
1980. Article. In Testing Advertising Computers May Lead You Astray
Box 6
1980. Article. Liking--A New Scale for Measuring the Response of Consumers
Box 6
1981. Article. Advertising Testing through to 2001
Box 6
1981. Speech. Role of Financial Advertising in Investor Relations
Box 6
1982. Article. Invisible Consumers
Box 6
1982. Speech. Relationship of Advertising Expenditure Levels to Media Costs in Canada and the United States; or, An Exploration into the World of Darkness
Box 6
1983. Article. Business Needs to Plan Now to Offset Future Static Markets
Box 6
1983. Speech. We Are What We Eat
Box 6
1983. Speech. Women are Human, Too.
Box 6
1984. Speech. Pacific isn't Terrific?
Box 6
1984-1986. Speech. Thinking About the Ads
Box 6
1985. Speech. Asia/Pacific: A Dipstick View of the Region
Box 6
1985. Speech. Creativity: Nice or Necessary?
Box 6
1985. Article. Pacific isn't Terrific?
Box 6
1985. Speech. Some Thoughts About Advertising Research
Box 6
1985. Other writing. T-Plan and Planning Cycle (handbook)
Box 6
1985-1991. Speech. Brand Personality
Box 6
1987. Speech. Communications and the Lawyer
Box 6
1987. Speech. Devising the Best Strategy
Box 6
1987. Speech. East Moves West vs. West Moves East
Box 6
1988. Speech. Is There Somebody Out There Listening to Me?
Box 6
1988. Speech. Response from the Marketplace
Box 6
1990. Speech. Creative Research
Box 6
1990. Speech. Game of Life
Box 6
1990. Speech. Market Research Agencies
Box 6
1990. Speech. Media Consumption
Box 6
1990. Speech. Perspectives on Marketing in the Future
Box 6
1990. Speech. Planning Cycle
Box 6

Clements, George (continued)

(21-35 of 35 folders)
1991. Speech. Advertisng Strategies for Product Positioning
Box 7
1991. Speech. Consumer Research Guidelines
Box 7
1991. Speech. Coping with the Recession
Box 7
1991. Speech. Market Research Agencies
Box 7
1992. Speech. Game of Life
Box 7
1992. Speech. How Advertising Works
Box 7
1992. Speech. Lifestages
Box 7
1992. Speech. Marketing to 50+
Box 7
1992. Speech. Taking Charge of Our Destiny
Box 7
1992-1993. Speech. Understanding Quebec
Box 7
1993. Speech. Is Most Advertising a Waste of Money?
Box 7
1993. Speech. Leadership through Innovation
Box 7
Undated. Speech. Media speech
Box 7
Undated. Speech. Research Guidelines in Advertising Development
Box 7
1993. Speech. Reinventing Strategies
Box 7
1978. Article. Brand Marketing in the New Retail Environment
Box 7
1990. Speech. European Trends
Box 7
1929. Article. World Grows Old (from Advertising and Selling)
Box 7
1948. Speech. What Socialism has Cost Europe and the World
Box 7
1949. Speech. Towards a Wider Thanksgiving
Box 7
1953. Speech. Guilty Men of Price Control
Box 7
1953. Speech. Religion and the Democratic Tradition
Box 7
1956. Speech. Ebbing Tide of American Foreign Investments
Box 7
1958. Article. Subliminal Advertising is 'Scientific Absurdity' Like Table Rapping, Ouija Boards: Irate Adman
Box 7
1958. Speech. Untitled (speech on Russian science to Sydney Rotary Club)
Box 7
1957. Speech. Hard Sell or Brand Image--Do You Have to Choose?
Box 7
1958. Other writing. Creative Man's Look at the JWT Consumer Panel Personality Profile Studies
Box 7
Circa 1960. Speech. Five Uses of Advertising
Box 7
1961. Speech. Inside the Interchange
Box 7
1962. Speech. Responsibilities of Advertising Agency Management
Box 7
1963. Article. Bob Colwell Reviews Jim Young
Box 7
1964. Speech. Opening Remarks on the Creative Challenge of Consumer Judgment
Box 7
1964. Speech. Writer's Footnotes to the AAAA Research
Box 7
1965. Speech. America's Attitudes toward Advertising
Box 7
1967. Speech. Some Things We Have Learned about Writing Advertising
Box 7
1993. Speech. Goodyear Advertising Research: Past, Present, and Future
Box 7
1978-1986. Other writing. Memos and other writings
Box 7
1986. Other writing. Memos and other writings
Box 7
1963. Speech. What to Do When You're Faced with a Stark Naked Sheet of Paper
Box 7
1975. Speech. Care and Feeding of Creative Folk
Box 7
1977. Article. People's Use of Media
Box 7
1978. Article. Canadian Perspectives on Sex Stereotyping in Advertising (with Thomas W. Whipple)
Box 7
1966. Article. One Small Point
Box 8

Cronin, Jack

(6 folders)
1974. Speech. What is a Good Magazine Ad?
Box 8
1974. Speech. Crisis at Credibility Gap
Box 8
1976. Speech. Address to British Columbia Association of Broadcasters
Box 8
1977. Speech. Smarter Spending of the Shrinking Advertising Dollar: An Agency Viewpoint of Media Trends
Box 8
1978. Speech. Advertising: It's the Response that Counts
Box 8
1978. Speech. Brilliant Package Goods Creative…Only Available Outside Canada? Pity.
Box 8
1978. Speech. Challenges We Face Together in the Next 5 Years
Box 8
1978. Speech. JWT Canada presentation to Board of Directors
Box 8
1979. Speech. Future of the Brand Label
Box 8
1980. Speech. JWT Canada Stewardship Report
Box 8
1980. Speech. Role of Advertising
Box 8
1980. Speech. Speech to JWT Worldwide Management Meeting
Box 8
1981. Speech. What It's Like to Sleep with an Elephant
Box 8
1983. Speech. Creative Tour through Europe
Box 8
1983. Speech. Manchester Publicity Association Luncheon Speech
Box 8
1983. Speech. Transnational Advertising
Box 8
1985. Speech. Advertising in Europe
Box 8
1985. Speech. Future Trends in Advertising
Box 8
1986. Speech. Creative Medium, or Creative Message?
Box 8
1986. Speech. James Webb Young/Delavan Seminar
Box 8
1987. Speech. Advertising: Visual Revolution or Creative Clutter?
Box 8
1987. Speech. JWT Principles--What We Believe
Box 8
1968. Speech. Crux of Creativity
Box 8
1968. Other writing. Direct Mail Advertising
Box 8
1981. Speech. Careers in Writing Seminar
Box 8
1965. Speech. How I Would Get Plus Advertising Lineage If I Were in Your Boots (speech and published version)
Box 8
1965. Article. There's Plus Lineage on the Bandwagon
Box 8
1984. Other writing. Ain't It Hell on a Windy Day
Box 8
1964. Speech. Ladies' Luncheon Speech
Box 8

Day, William L.

(3 folders)
1929. Article. How Shall We Select an Advertising Agency (newsletter)
Box 9
1929. Article. What Shall the Public Think?
Box 9
1929. Other writing. What the Well Dressed Man Will Wear (humor)
Box 9
1931. Speech. Lecture to Standard Brands Incorporated Sales Class
Box 9
1932. Speech. Agency Deals with the Necessity for Creative Copy and Merchandising
Box 9
1932. Speech. General Talk on Advertising
Box 9
1932. Speech. Selling Efforts (speech to Bakery Sales Promotion Association)
Box 9
Circa 1935. Article. Strategy and Tactics in Modern Advertising
Box 9
1936. Speech. Sell It AS You Must (speech and 2 published versions)
Box 9
1937. Speech. Apology for Today in Advertising
Box 9
1937. Article. How the Public Thinks
Box 9
1941. Speech. Let's Learn How to Live
Box 9
Undated. Article. Fundamentals and Decadence
Box 9
Undated. Article. Importance of Competitive Copy
Box 9
Undated. Article. Importance of Strategy in Copy
Box 9
Undated. Article. Is Advertising Crippling Manufactoring Resourcefulness?
Box 9
Undated. Article. On Saving the Advertising Business
Box 9
Undated. Article. One Method of Using Publicity
Box 9
Undated. Article. Sales and Advertising Problems of Merged Industries
Box 9
Undated. Other writing. Time and its Relation to Advertising Copy (outline)
Box 9
Undated. Article. Untitled (on the principles and practice of advertising)
Box 9
Undated. Other writing. Untitled (booklet on JWT and advertising)
Box 9
Undated. Article. Upon Magellan's Grave Rise His Storied Riches of the Far East
Box 9
Undated. Article. What about Radio?
Box 9
1985. Other writing. Financial summaries
Box 9
1983. Other writing. Interview
Box 9
1985. Speech. Staff presentation, multiple versions
Box 9
Circa 1970. Other writing. Celebrating Celebrity (reminiscence)
Box 9
1964. Speech. Farewell Address
Box 9
1980. Speech. Citation of Don Johnston for IAA annual award
Box 9
1967. Article. As the Twig is Bent
Box 9
1968. Other writing. Hearings before the U.S. Equal Employment Opportunity Commission on Discrimination in White Collar Employment (transcript)
Box 9
1972. Speech. Role of Corporate Administration
Box 9
1981. Speech. Henry, Harvey, and Tom: Where Are You Now that We Really Need You?
Box 9

Dhalla, Nariman

(13 folders)
1973. Other writing. Basis for Formulation of Marketing Plan for JWT Domestic
Box 9
1974. Other writing. What Will the Advertising Business Be Like in Five or Six Years
Box 9
Circa 1975. Article. Setting the Advertising Budget Scientifically
Box 9
1975. Article. Use of Econometric Methods for Setting Advertising Budgets
Box 9
1976. Other writing. Forecasts of National Advertising Expenditures in the United States
Box 9
1976. Article. Forget the Product Life Cycle Concept (from Harvard Business Review)
Box 9
1977. Article. How to Set Advertising Budgets
Box 9
1977. Speech. NABE address
Box 9
1978. Article. Accessing the Long-Term Value of Advertising
Box 9
1978. Other writing. Old Age Market with Special Reference to Restaurant Business
Box 9
1978. Article. Role of the Business Economist in Marketing
Box 9
1979. Article. Short-Term Forecasts of Advertising Expenditures
Box 9
1980. Article. Advertising as an Advertising Tool
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Circa 1980. Other writing. How to Photograph a Ford Car (handbook)
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1980. Article. Agency Benefits from Copier Management
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1992. Speech. Snapshot of JWT International
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Doyer, Bob

(2 folders)
1973. Speech. His Maiden-Address as Chairman of the Board of the Dutch Association of Advertising Agencies
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Circa 1967. Article. Package Can Make Adman's Job Easy
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1987. Speech. Fundamentals of Communication
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1982. Other writing. Technology (outline of report and personal notes)
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1983. Speech. Quarter Financial Report (2nd draft)
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1985. Speech. Hat Die Agentur Die Kreativität Gepachtet
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1970. Speech. Speech to Chicago Advertising Club
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1963. Other writing. Interview
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1977. Other writing. Understanding Consumer Behavior No. 1: Why Buyer Behavior?
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1950. Speech. Comments on Creative Problems
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1956. Speech. Eyes Have It
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1957. Speech. Inner Picture
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1957. Speech. Training the Mind's Eye (speech, 2 versions)
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1962. Speech. Lady, We Need You
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1963. Article. Elton Traces Factors that Made Ford Posters Click
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1963. Speech. Need for Public Advertising
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1993. Speech. Brand Equity…Severely Wounded but not Dead
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1980. Speech. What is a Brand? (with Granger Tripp)
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1993. Speech. Management of Worldwide Brands
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1977. Speech. Address to ACA on advertising and the law
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1968. Speech. Die Beziehung von Politik und Wirtschaft zue Gestaltung und Fortentwicklung des Gesundheitswesens
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1971. Speech. Die Notwendigkeit und die Rechtfertigung der Selbstmedikation aus sozialer und wirtschaftlicher Sicht
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1961. Speech. Luncheon Address to Newspaper Advertising Managers Association of Eastern Canada
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1965. Speech. Retail Revolution
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1965. Other writing. Working Philosophy (statement; see also Peter Gilow Papers)
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1973. Speech. Road to Consumer Satisfaction from the Consumer's Point of View
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Farlow, Arthur C.

(2 folders)
1939. Article. Where are We Going with Food Industry Advertising
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1945. Article. From Advertising to War and Back
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1947. Article. Creative Advertising in Scientific Marketing
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Undated. Speech. Positioning
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1988. Speech. Speech given at Northern Telecom Canada National Sales Conference
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1962. Speech. What about the Young People
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1972. Speech. Finding and Training Better Personnel
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1974. Speech. impact of Change...Planning for a Future Without Shock
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1976. Article. Adman Takes the Spotlight...Finally
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1976. Article. Advertising Today: From Detente to Open Warfare (2 versions)
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1976. Article. Few More of My Unfavorite Things
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1976. Speech. Overdog Snaps: Underdogs' Innovative Bite is Overrated
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1978International assignment on Advertising (interview)
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1979. Article. Action, Based on Vision, Key to 1980s
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1979. Article. Challenge is to Anticipate Course of New Electronic Media
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1979. Article. It's Time to Speculate on the Future as Year of the New Media Nears
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1980. Speech. Funny Business
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Undated. Article. New Ball Game for Marketing
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Circa 1967. Other writing. Only Way to Nirvana (annotated list of recommended books)
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1961. Speech. Address to Indian Society of Advertisers
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Circa 1969. Speech. Untitled
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1960. Other writing. Memorandum on speech prepared for May 10 meeting of the AMA (memorandum)
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1960. Speech. Women Will Tell You Almost Anything You Want to Know about Your Product...But There's a Catch to It
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1979. Speech. Use of Advertising Agencies as Marketing Research Problem Solvers
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1982. Article. Automation in Advertising
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Undated. Article. If the Crown Fits, Wear It (media innovation)
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1957. Speech. Panel discussion for package research conference
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1985. Speech. Address to Hill & Knowlton
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Circa 1976. Speech. Canada: Significant Political/Economic/Industry Trends
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1992. Speech. Predictions and Trends
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Foote, Donald: See entry under Cather Lemon
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1974. Speech. What a Client Should Expect from an Agency
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1993. Speech. Building Brand Equity
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1971. Article. Ad Lib Takes Clue from Women
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1988. Speech. Review--Pat on the Back
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1989. Speech. Change and Market Expansion
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1989. Speech. Tomorrow 10 Hours Shorter
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1990. Speech. Report…An Update
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1968. Other writing. Continuing System for Planning and Evaluating Advertising Campaigns (report, with Timothy Joyce)
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Francisco, Don

(2 folders)
1932. Article. Informative Advertising Needed Now, More than Ever
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1937. Speech. Address before General Agents of Pacific Mutual Life Insurance Co.
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1937. Article. Address to the San Francisco Advertising Club
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1938. Speech. Force Nobody Knows--American Industry
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1938. Speech. Making America Click
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1939. Speech. Advertising--An Essential Ingredient of Democracy
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1943. Article. Short Wave Miracle Pulls the Americas Together
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1946. Speech. Does Distribution Cost Too Much (speech, and 3 printed versions)
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1948. Speech. Distribution--Look Back, and a Look Ahead
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1948. Speech. Story of Sunkist Advertising
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1950. Speech. Address given to the Association of Advertising Men
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Undated. Other writing. Advertising and Merchandising Plan for the Great Gap lace Drawers Company, Inc. (pamphlet)
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Undated. Other writing. Cooperative Advertising (pamphlet)
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Undated. Speech. If You've Stopped Running for Trains and Winters Seem Colder, You are Getting Along Quite Normally
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Undated. Speech. So You Would Like to Join an Advertising Agency
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Undated. Speech. Some Advertising Gold Bricks
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Undated. Speech. What's Absent from Dairy Foods
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1979. Speech. International Advertising Coordination
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1970. Other writing. Talking to Ourselves (internal report on communications in JWT)
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1927. Other writing. Economics of Advertising (pamphlet)
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1958. Article. Direct Mail's Big Challenge: To Meet Changing Market Requirements
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1965. Article. Four Roadblocks to Improved Media Measurements
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1968. Article. How to Buy Media Plus Merchandising
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1984. Speech. Voice Over (farewell address by the C.E.O. of H.T.A.)
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Gilow, Peter

(3 folders)
1967. Speech. German-Speaking Markets
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1967. Speech. J. Walter Thompson Frankfurt
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1967. Speech. Wie Kann Werbung dem Export Helfen?
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1968. Speech. Kurzreferat--Evangelische Akademie, Bad Boll, Entwicklungshilfe
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1968. Speech. Referat vor dem BDW-Arbeitskreis
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1968. Speech. Werbung bereitet die Zukunft vor
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1969. Article. Ist Die Deutsche Werbung Wettbewerbsfähig?
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1969. Speech. Untitled (in German)
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1974. Speech. Government Control--A New Kind of Sales Tool
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1974. Speech. Welche Themen sollte die Aktion Gemeinsinn bei der derzeitigen wirtschlaftlichen und politischen Unsicherheit behandeln
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1975. Speech. Relation Between Agency and Industry
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1977. Speech. Growth and Diversification
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1977. Speech. Untitled (in German)
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1977. Speech. Welche Factoren Können in der Preisdifferenz zwischen Hersteller--und Endverbraucherpreis von Markenartikeln Enthalten Sein?
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1979. Speech. Challenge of the Uninvited Partner--Government Involvement in Marketing and Advertising
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1980. Article. Changing Role of the Consumer in the 1980s (with Jacqueline Spielman)
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1981. Speech. Changing Role of the Consumer in the 1980s
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1981. Article. It's Not What You Say, It's What They Hear
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1982. Article. Consumer Gray Market
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1982. Article. We're All Getting Older
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1984. Other writing. Research, Reason and Risk (report)
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1985. Article. :15 Commercial Considered
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1986. Other writing. Advertising in 1990? (memo)
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1982. Other writing. Memorandum on Management Reference Center
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1949. Article. Today's Advertising Costs and What They Mean to Clients
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1952. Other writing. How Agency Research Contributes to a Creative Marketing Job (script of playlet)
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1984. Article. Viewpoints (on zapping commercials)
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1984. Speech. JWT Asia/Pacific--Does It Really Exist?
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1957. Speech. Need for Better Comparisons of Apples with Oranges
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1957. Speech. Agency Problems in Radio Usage
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1962. Other writing. Reaching the Right People in the Right Homes (comments presented in a panel discussion)
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1943. Speech. Talk before the Minnesota United Nations Committee
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1981 and Undated. Speech. Roots of Human Communication
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1922. Speech. Each Prospect Represents Expense and Opportunity (address)
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1985. Article. Creative Media Planning
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1980. Article. On a Scale of 1 to 10, What's a :10?
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1958. Speech. Going Steady--The Package and the Advertising Agency
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1963. Speech. J. Walter Thompson Company Training Programs
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Gushee, Edward T.

(1-21 of 57 folders)
Circa 1970s. Speech. Aveco speech
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1970. Speech. Ford Dealer Association
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1978. Speech. Emergence of Retailing in the Automotive Aftermarket
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1978. Speech. Marketing of Shock Absorbers
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1978. Speech. Walker meeting
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Circa 1980s. Speech. High school address
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Circa 1980s. Speech. Size of an Agency
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1981. Speech. Ben Bidwell going away address
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1981. Speech. (Monroe) Small Car America
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1981. Speech. Principles of Marketing
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1982. Speech. Aftermarket
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1983. Speech. (Carhartt) The Last Thing a Company Should Do.
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1985. Speech. (Carhartt) The Competition Is Us
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1986. Speech. I Didn't Know That
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1986. Speech. (J.I. Case) How High Is Up?
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1986. Speech. (J.I. Case) Ins and Outs
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1986. Speech. What Kind of Year Was It?
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1987. Speech. (J.I. Case) Change
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1987. Speech. (J.I. Case) Graduation Speech
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1987. Speech. (J.I. Case ) How High is Up?
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1987. Speech. (J.I. Case) Yellow Brick Road
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Gushee, Edward T. (continued)

(22-57 of 57 folders)
1987. Speech. We Can Only Blame Ourselves
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1987. Speech. What Business Are You In?
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1988. Speech. (Carhartt) Tomorrow Happy Customers
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1988. Speech. Change
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1988. Speech. Company's Focus: Quality Planning
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1988. Speech. Customer Satisfaction
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1988. Speech. (J.I. Case) Bad Case of Indigestion
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1988. Speech. (J.I. Case) Cowboy
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1989. Speech. (Carhartt) Managing Growth
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1989. Speech. Customer is King
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1989. Speech. (J.I. Case) Grimm Look at J.I. Case
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1989. Speech. (J.I. Case) Sky is Falling
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1989. Speech. (J.I. Case) Who Are You?
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1989. Speech. Potato Council
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1990. Speech. (J.I. Case) Sines of the Times
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1990. Speech. (J.I. Case) Who Am I?
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1990. Speech. (Mike Wolf) Cue to Success
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1991. Speech. (J.I. Case) Changing Focus
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1991. Speech. (Monroe) Giant Step Backward
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1993. Speech. To JWT Worldwide Board of Directors
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Undated. Speech. Account Servicing
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Undated. Speech. Challenge and Failure
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Undated. Speech. Death by Marketing
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Undated. Speech. Exactly the Same in a Very Different Way
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Undated. Speech. Gourmet speech
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Undated. Speech. It's a Small World
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Undated. Other writing. Jag Sheth Seminar (notes)
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Undated. Speech. (J.I. Case) Company Life Cycles
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Undated. Speech. (J.I. Case) We've Heard That Before
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Undated. Speech. Marketing: Parity, Price, Objectivity, Advertising
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Undated. Speech. (Monroe) What Business Are You In?
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Undated. Other writing. Philip Caldwell's Oxford-Collegiate Dictionary of Common English Terms
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Undated. Speech. Private Brand vs. National Brand
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Undated. Speech. Speech for John Naisbitt
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Undated. Speech. What Business Are You In?
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Undated. Speech. Miscellaneous pages to various speeches
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1980. Speech. Presentation to AAAA
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1975. Speech. Regulation in Advertising
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1992. Speech. How Thin Can You Slice It?
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1979. Speech. Address to North Bay Rotary Club (Canada)
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1975. Other writing. Change in the Market Place (with Joel Baumwoll)
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1985. Article. Commercials Down Under
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1974. Other writing. Eulogy for James Webb Young
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1973. Speech. Role of Advertising in Today's Food Market
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1962. Other writing. Getting Response from Your Direct Mail Advertising (pamphlet)
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1955. Other writing. 4 to 15: Your Child's Early Years (pamphlet)
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1957. Speech. Next Decade for the Life Insurance Business
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1958. Other writing. Suggested Outline for JWT New Business Presentation (writing)
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1945. Other writing. One Way to Write Better Advertising Copy (handbook, 2 versions)
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1993. Speech. JWT Lifestages
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1993. Speech. Lifestages
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1971. Speech. Problems in Client-Counselor Relations
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1967. Article. Our Explosive Recruitment and Development Situation (2 versions)
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Henderson, Howard

(4 folders)
1933. Article. Changes in Advertising Media, 1929-1932
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1933. Article. How Union Central Advertising Does a Selling Job in Print
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1933. Article. Part National Advertising and Development Situation
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1934. Speech. Your Two-Tongued Magazine (2 versions)
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1948. Speech. Creative Element in Pond's Advertising
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1948. Speech. Truth as a Constituent of Advertising (2 versions)
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1948. Speech. Winning the Consumers Choice
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1954. Other writing. Businessman Looks at Education (pamphlet)
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1959. Other writing. Some Basic Roots of the J. Walter Thompson Company (draft)
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1960. Other writing. Basic Roots of the J. Walter Thompson Company (draft, 4 versions)
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1960. Speech. Short History of the J. Walter Thompson Company (speech/drafts, 4 versions)
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1959. Speech. Consumer Contests
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1959. Speech. Premiums
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1966. Speech. Limitations of Attitude Research in Managerial Decision-Making
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Undated. Article. Recent Trends in Media
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1973. Speech. FDAF, Dialog, and the New PR
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1973. Speech. Why Doesn't Business Explain Itself Better?
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1975. Speech. Management's Response Capability under Duress
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1931. Article. 4-A's Urge Advertising Films in Theatres
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1962. Speech. Agency Operation on the Basis of Goals
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1968. Other writing. Who Was at JWT...(draft)
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1994. Article. Double Jeopardy. Canadian Journal of Marketing Research, Jan.
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1980. Speech. How Advertising Works
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Circa 1992. Speech. Award Winning Advertising from Latin America
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1960. Speech. How Advertising Can Help You Get to Know Your Local Market
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Hore, Marlene

(3 folders)
1981. Speech. International Creative Forum
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1984. Speech. Creative Marketplace…In Target Groups
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1984. Other writing. Tale of Two Cities (interview)
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Undated. Speech. To Reader's Digest on print advertisments
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1988. Speech. J. Walter Thompson, a Legend in His Own Time
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1946. Article. How to Increase Sales through Better Media Selection
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1948. Article. How Media Research Can Make Advertising Dollars More Effective
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1984. Speech. Our Strategic Product (Ford of Europe)
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1965. Speech. Future of Color Television
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1966. Other writing. Coming Television Season (pamphlet)
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Undated. Article. Environment: The Magazine Advantage, But Will It Last?
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1975. Article. Copy Testing in a Competitive Environment (with Valentine Appel)
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1972. Article. Gold from a European Point of View
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1978. Other writing. Broadcasting Priorities for the 1980s (report)
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Johnson, Arno

(1-10 of 112 folders)

[Johnson was Vice President, Director of Media and Research, and Senior Economist at JWT. He compiled several scrapbooks of his speeches and writings. Scrapbooks number 7 through 50 and date from 1944 to 1966. Originally the collection was housed in smaller books; when the collection grew to 18 volumes they were consolidated by the Information Center, beginning with volume 18 and working backwards, which is why the current run begins at volume 7. The collection was transferred to the JWT Archives and subsequently removed from the original binders. The two-part numbering of the speeches reflects the volume and a sequential number of the speech that corresponds to a table of contents that begins each volume. In addition, many of the speeches are accompanied by correspondence, tables and charts, and relevant pamphlets and other printed materials.]

1944. 7.1. Speech. Postwar Opportunities.
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1944. 7.2. Speech. Experience in Conducting a Consumer Panel; The Consumer Panel--a New Aid to Marketing.
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1944. 7.3. Speech. Analysis of Postwar Marketing and Advertising.
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1944. 7.4. Speech. Analysis of Postwar Marketing and Advertising.
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1944. 7.5. Speech. Advertising in Postwar Foreign Markets.
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1944. 7.7. Speech. Postwar National and International Markets; Postwar Problems of Small Business.
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1945. 7.8. Speech. Fifty Seven Million Jobs--a Postwar Goal & Opportunity.
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1945. 7.10. Speech. New Techniques in Market Research.
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1945. 7.11. Article. Advertising & Marketing Opportunities in The Postwar Period. Journal of Marketing.
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1945. 7.12. Letter. To: Mr. Stanley Resor, re: Governors Conference.
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1945. 7.13. Letter. To: Mr. Frank Bane, Secretary, Governors' Conference re: Governors' Conference
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1946. 7.14. Speech. Production, Employment & Market Potentials 1946-1950
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1946. 8.1. Speech. Preparing for a Buyers' Market
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1946. 8.2. Article. Sales Opportunities for 1947 Highest in History--No Bust Necessary
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1947. 8.3. Article. Ad Costs at Bargain Low--20% to 30% Under Prewar in Relation to Real Purchasing Power
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1947. 8.4. Speech. How to Profit from the Coming Buyers' Market
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1947. 8.5. Other writing. Summary of Veterans Population--1947 Distribution of Veterans in Relation to 1940 (tables and map)
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1947. 8.6. Other writing. Potential Influence of Income on Movie Admissions; Potential Food Expenditures; Potential Market for Wines, Cigars (tables)
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1947. 8.7. Article. Consumer Buying Power
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1947. 8.8. Speech. Common Mistakes or Misunderstandings Which Often Stand in the Way of Good Agency Service in Research
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1947. 8.9. Other writing. Marketing Research from the Management Point of View--for John Burgoyne, Jr. Burgoyne Grocery Index--Cincinnati (thesis)
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1947. 8.10. Speech. National Product Since 1869 (by Simon Kuznets)
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1947. 8.11. Speech. Consumer Purchasing Power and 1948 Market Potentials
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1947. 8.11a. Article. Market Potentials, 1948. Harvard Business Review, Jan. 1948
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1947. 8.12. Article. Exploding the Myth of the 14 Year Old Average Intellect, Advertising Age, Dec. 29 issue
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1948. 8.13. Speech. Unrealized Potentials in Hosiery--How the Wholesaler Can Help Hosiery Regain Its Lost Market Position
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1948. 8.14. Other writing. Share of Aggregate Income Received by Each Tenth of Nation's Consumer Unite in 1935-36 and 1946 (table)
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1948. 8.15. Letter. To: Mr. John R. Gilman, re: Suggestions for his talk Advertising--Keynote to Our Changed Economy
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1948. 8.16. Speech. Buyers' Market 1948
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1948. 8.17. Speech. Merchandiser Looks at 1948
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1948. 9.1. Speech. Challenge to Business as Seen by a Market Analyst
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1948. 9.2. Speech. Market Potentials--1948
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1948. 9.3. Other writing. Examples of Increases in Price to Consumers (table)
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1948. 9.4. Client talk. WECO Sales Convention; Toothpaste, Powder--Increased Present Potential; Toothpaste, Powder, etc.--How Expenditures Per Family Varied
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1948. 9.5. Client talk. United States Playing Card Company sales conference; Opportunity for Expanded Market for Top Quality Playing Cards as Result of Our Changed Postwar Economy
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1948. 9.6. Speech. Consumer Purchasing Power and Market Potentials for 1949
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1948. 9.7. Article. Consumer Purchasing Power and Market Potentials. The Commercial and Financial Chronicle, Oct. 28
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1948. 9.8. Speech. Trend in Consumer Purchasing Power
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1948. 9.9. Speech. Consumer Purchasing Power and Market Potentials for 1949
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1948. 9.10. Client talk. New Holland Machine sales convention
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1949. 9.11. Speech. Hosiery Market Potential
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1949. 9.12. Article. Consumer Purchasing Power in 1949
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1949. 9.13. Article. High Level of Consumer Purchasing Power Means Sales Opportunities. General Cigar, The Long Ash
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1949. 9.14. Letter. To: Loyd Ring Coleman (JWT Sydney); Outline of Speech Before Motion Picture Assn.
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1949. 9.15. Article. 1949 Consumer Purchasing Power and Marketing Opportunities. Advertising Age, Market Data issue, May 30
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1949. 9.16. Client talk. R. T. French Co. Summary of Facts about Consumer Purchasing Power and Summary of Food Sales Trends
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1949. 9.17. Speech. Economic Outlook for the Shoe Industry
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1949. 10.1. Speech. Consumer Buying Power and Marketing Opportunities, 1950
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1949. 10.2. Discussion. Which Media?
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1949. 10.3. Speech. Challenge to Marketing from a High Level of National Income
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1950. 10.4. Discussion. Sharpest New Tool in Marketing--the Consumer Purchase Panel. Harvard Business School
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1950. 10.5. Other writing. U.S.Savings Bonds Maturities of Growing Importance (table)
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Johnson, Arno (continued)

(11-18 of 112 folders)
1950. 10.6. Client talk. WECO Sales Conference; 56% Decrease in the Retail Cost of Dr. West's Tooth Brush; Continued Decline in Drug Store Share of Total Retail Sales; Sales Per Retail Drug Store in 1949
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1950. 10.7. Speech. Marketing Opportunities 1950; includes JWT booklet IMPACT--More Business Means More Job Security
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1950. 10.8. Speech. Savings Bonds in Our Economy; Marketing Opportunities--1950
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1950. 10.9. Speech. Sales Opportunities for 1950
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1950. 10.10. Other writing. Savings Bonds in Our Economy (booklet)
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1950. 10.11. Article. 5 Year Market Expansion. Possible if We Sell the Consumer. Advertising Age, Market Data issue, May 29
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1950. 10.12. Speech. Economic Expansion: Promise versus Performance from the Marketing Standpoint
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1950. 10.13. Speech. Savings Bonds and Marketing Opportunities
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1950. 10.14. Speech. Market Expansion Opportunities 1950-1955
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1950. 10.15. Speech. Marketing in an Expanding Economy
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1950. 10.16. Speech. Consumer Panel, an Aid to Marketing Decisions
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1950. 10.17. Speech. Expanding Markets for Agricultural Products
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1950. 11.1. Speech. Impact of World Conditions on the U. S. Economy
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1950. 11.2. Speech. Impact of World Conditions on the U. S. Economy
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1950. 11.3. Speech. What Does the Future Look Like?
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1950. 11.4. Speech. Analysis of Consumers' Purchasing Power & Market Opportunities
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1950. 11.5. Speech. Marketing in an Expanding Economy
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1950. 11.6. Speech. Market for Your Products
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1950. 11.7. New Business. Stock Exchange. Notes on A.H.J. presentation to Stock Exchange, including charts
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1950. 11.8. Speech. Expanding Economy
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1950. 11.9. Article. Both Guns and Butter--An American Production Opportunity. Changing Times, Soap Box column, Feb. issue
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1950. 11.10. Speech. Your Sales Market in 1951
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1950. 11.11. Speech. Both Guns and Butter--Marketing Opportunities in an Expanding Economy. NOTE: Title of booklet changed to Marketing in a Defense Economy in later versions--See Item #14
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1951. 11.12. Speech. Americans Must Learn to Live a Third Better
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1951. 11.13. Speech. Marketing Signals in 1951
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1951. 11.14. Other writing. Marketing in a Defense Economy (booklet)
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1951. 12.1. Speech. What Does the Future Look Like?
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1951. 12.2. Speech. Marketing in a Defense Economy.
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1951. 12.2a. Other writing. Marketing in a Defense Economy (booklet)
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1951. 12.3. Speech. How International Developments Affect the Business Outlook
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1951. 12.4. Speech. Agricultural Opportunities in a Defense Economy
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1951. 12.5. Client talk. Pan American World Airways; How Lower Transatlantic Rates Could Increase Market Potential
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1951. 12.6. Article. Selling More Will Help Build Our Defenses; Advertising Age--Market Data issue, May 14
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1951. 12.7. Speech. Opportunities for Expansion of Ice Cream Consumption
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1951. 12.8. Speech. Outlook for Marketing Tomorrow
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1951. 12.9. Speech. Marketing in a Defense Economy
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1951. 12.10. Client talk. Eastman Kodak; Meeting With: K. Stuart, T. Jaccaci, W. McKamy; Charts used: The Amateur Photographic Potential Market; the Amateur Photographic Expenditures
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1951. 12.11. Letter. To: Harvey Runner, re: N.Y. Herald Tribune article; Charts: 1952 Real Consumer Purchasing Power Can Be 74% ; 1952 Discretionary Spending Power Can Be 41/2 Times; America Can Support a Strong Defense. Table: Production & Purchasing Power Opportunities 1951-52. Excerpt: Finger-Tip Facts on Business--JWT News Letter, July 23
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1951. 12.12. New Business. Arrow Shirts; Potential Market for Men's Shirts-By Income Groups; Potential Market for Men's Shirts-Urban vs. Rural
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1951. 12.13. Client talk. WECO Sales Conference; talk based on Marketing in a Defense Economy
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1951. 12.14. Other writing. Increase in Real Purchasing Power--by Fifths (table)
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1951. 12.15. Other writing. Opportunity for Increased Food Sales (table)
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1951. 12.16. Speech. Consumer Purchasing Power and Savings in a Defense Economy
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1951. 12.17. Client talk. Eastman Kodak; Meeting With K. Stuart, T. Jaccaci, W. McKamy; Growing Responsibility of Management for Stability of Sales
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1951. 12.18. Speech. Market for Carpets and Rugs
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1951. 12.19. Speech. 1952 Market--a Preview
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1951. 12.20. Speech. Marketing in a Defense Economy
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1951. 12.21. Article. Our Economic Future; World-Telegram, Jan. 3
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1952. 12.22. Client talk. Pan American World Airways; Charts: Travel to S.A. Is Largely Restricted; Potential for Hawiian Travel
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1952. 12.23. Letter. To: Frazar B. Wilde, President, Connecticut General Life Insurance Co. re: Understanding of Butter part of Guns and Butter
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1952. 13.1. Article. Harvey Runner column, Changes in the American Market 1940-1952
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1952. 13.2. Speech. More Sales Through Merchandising
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1952. 13.3. Article. Based on: The 1952 Market--a Preview; Made for: E.J. Gravett, Area Mgr., U.S. Savings Bonds Division Northwest
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1952. 13.4. Article. Foreword for Chapter XII, How Firm a Foundation of Clyde Bedell's new book--How to Write Advertising That Sells
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1952. 13.5. Speech. Part Advertising Will Need to Play When Our Economy Is Shifted from Defense to Civilian Production
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Johnson, Arno (continued)

(19-27 of 112 folders)
1952. 13.6. Article. Sell More or Face Depression as Defense Tapers Off; Advertising Age--Market Data Issue
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1952. 13.7. Client talk. Church & Dwight; Chart--Trend in Average Monthly Sales
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1952. 13.8. Speech. How to Boost Your Sales 33%--and Why You Must Do It; Opportunity for 1/2 Higher Standard of Living by 1957-How Distribution, Selling and Advertising Can Help
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1952. 13.9. Speech. Job Ahead for Advertising--to Sell Consumers a Higher Standard of Living
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1952. 13.10. Client talk. Oneita Mills; Tables Defining Market for Childrents Underwear--Ages 2-12
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1952. 13.11. Speech. Challenge in Changing Media Trends
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1952. 13.12. Speech. What's Ahead for Advertising in 1953 as Our Economy Is Shifted from Defense to Civilian Production
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1952. 13.13. Speech. Part Advertising Will Need to Play When Our Economy Is Shifted from Defense to Civilian Production
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1952. 13.14. Speech. Prosperity Based on Peace--After Defense Spending--What?
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1952. 13.15. Speech. What Are the Prospects for Advertising in 1953?
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1952. 13.16. Speech. Let's Face the Music
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1952. 13.17. Article. Distribution--What to Plan for When Defense Slackens Off. New York World-Telegram-Sun, Special Financial Issue
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1952. 13.18. Client talk. Atlantis Sales (Brillo, Ward, Scott): How 1953 Looks for the Food Business in General
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1952. 13.19. Client talk. Pan American World Airways. Comments before annual sales meeting
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1953. 13.20. Speech. Economic Outlook for 1953
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1953. 14.1. Client talk. Institute of Life Insurance. Memo to: Wm. McKeehan re: Copy plans for 1953
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1953. 14.2. Speech. Economic Outlook for 1953
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1953. 14.3. Speech. Hidden Expansion Pressures in Our Economy
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1953. 14.4. Speech. Wholesale Grocers' Role in an Expanding Economy
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1953. 14.5. Speech. Role of Marketing in Maintaining a Sound Industrial Economy
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1953. 14.6. Speech. How Selling Can Influence Our 1953 Economy
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1953. 14.7. Client talk. Johns-Manville Corporation. Memo to: Wm. McKeenah re: Significant Changes in American Econ.
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1953. 14.8. Speech. Discretionary Income and the Use of Consumer Credit
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1953. 14.9. Article. Peace Can Mean New Sales Opportunities. Advertising Age, Market Data issue
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1953. 14.10. Speech. Hidden Expansion Pressures in Our Economy Which Will Affect Distribution and Advertising
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1953. 14.11. Speech. Advertising in an Expanding Economy
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1953. 14.12. Speech. Continuation of Business Prosperity After Defense Spending Ends
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1953. 14.13. Client talk. Quaker Oats. Hidden Pressures for Expansion in Our Economy
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1953. 14.14. Speech. Hidden Expansion Pressures in Our Economy
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1953. 14.15. Speech. 6 Hidden Explosive Areas in Our Economy that Can Mean Prosperity for the Next 10 Years
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1953. 14.16. Speech. Long Range Planning for the Instrument Industry
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1953. 14.17. Speech. Economic Conditions and Sales 1953-1954
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1953. 14.18. Speech. Job That Must Be Done
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1953. 15.1. Speech. Advertising Policies
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1953. 15.2. Client talk. Purolator Products, Inc. Charts: Annual After Market Potential; After Market Potential for Oil Filters; Motor Vehicle Production vs. Vehicle Miles of Travel
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1953. 15.3. Client talk. Blue Cross and Blue Shield. Public relations & enrollment conference
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1953. 15.4. Speech. Potential for Expansion in Our Economy
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1953. 15.5. Client talk. WECO sales convention. Charts: Toilet Artcles & Preparations Have Declined; Price of Dr. West's Tooth Brush; Toothpaste Convention. Powder, etc. Expenditures
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1953. 15.6. Article. Permanent Prosperity or Recession? It's Up to You. Tide Magazine, cover feature story
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1953. 15.7. Speech. What's Ahead for Business?
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1953. 15.8. Speech. Basic Factors and Trends in Our Economy of Importance to Photographic Manufacturers
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1953. 15.9. Client talk. U. S. Brewers Foundation. 12 Charts used at Advertising Committee Meeting
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1953. 15.10. Speech. What's Ahead for Business?
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1953. 15.11. Speech. Higher Standard of Living--Key to a Strong Defense and a Balanced Budget
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1953. 15.12. Speech. Job That Must Be Done
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1953. 15.13. Speech. Higher Standard of Living--Key to a Strong Defense and a Balanced Budget
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1953. 15.14. Client talk. Purolator Products, Inc. Talk given by Warren Flynn
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1953. 15.15. Speech. Sales 1954-55
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1953. 15.16. Client talk. Brillo Manufacturing Company. Sales 1954-1955
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1953. 15.17. Client talk. Pan American World Airways. Comments before Annual Sales meeting.
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1954. 15.18. Speech. How Selling Can Influence Our Economy
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1954. 15.19. Speech. Job That Must Be Done
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1954. 15.20. Speech. Sales 1954-55
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1954. 15.21. Speech. Sales 1954-55
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1954. 15.22. Speech. More Prosperity or a Downswing?
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1954. 15.23. Speech. National Business Prospects
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1954. 15.24. Speech. More Prosperity or a Downswing?
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1954. 15.25. Speech. How Selling Can Influence Our 1954-55 Economy
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1954. 15.26. Client talk. U. S. Brewers Foundation. Opportunities for Industry Growth
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1954. 15.27. Speech. Potentials for Expansion in Our Economy-And the Good Product
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1954. 15.28. Speech. Sales 1954-55
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1954. 15.29. Speech. How Selling Can Influence Our 1954-55
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1954. 15.30. Speech. How to Sell 10% More in 1954-55
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1954. 16.1. Speech. What's Ahead for Business?
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1954. 16.2. Speech. Economy of 1954 and How Sales Can Influence It
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1954. 16.3. Speech. Hidden Pressures for Expansion in Our Economy
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1954. 16.4. Article. What the Future Holds for Business. Iron Age, Apr. 8
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1954. 16.4a. Article. He Sees the Sunny Side of the Future. Business Week, Mar. 13
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1954. 16.5. Speech. How Selling Can Influence Our 1954-55 Economy
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1954. 16.6. Speech. America's Dynamic Economy Offers Expansion Opportunities for the Drug Trade in 1954-55
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1954. 16.7. Speech. Change to a Consumption Economy Challenges Marketing
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Johnson, Arno (continued)

(28-35 of 112 folders)
1954. 16.8. Article. Aggressive Selling Can Turn the Tide. National Sales Executive News, April
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1954. 16.9. Speech. Selling--the Key to Sustained Prosperity
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1954. 16.10. Speech. Consumption Viewpoint on Consumer Credit
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1954. 16.11. Article. Magic of Consumption Opportunity for an Immediate 10% Increase in Sales. Advertising Age, Market Data Issue, May 3
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1954. 16.12. Speech. What’s Ahead for Business?
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1954. 16.13. Speech. What's Ahead for Business?
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1954. 16.14. Speech. What's Ahead for Business?
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1954. 16.15. Speech. What's Ahead for Business?
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1954. 16.16. Speech. Question Marks in the Economy
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1954. 16.17. Speech. Change to a Consumption Economy Challenges Advertising
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1954. 16.18. Speech. Change to a Consumption Economy Challenges Salesmanship
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1954. 16.19. Speech. What's Ahead for Business?
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1954. 16.20. Speech. What's Ahead for the Power Lawn Mower Business?
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1954. 16.21. Client talk. Owens Illinois Glass. How Market for Tableware Glass Increased by Income--1941
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1954. 17.1. Speech. What's Ahead for Business in 1955?
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1954. 17.2. Speech. Sales Opportunities from the Viewpoint of the Economist
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1954. 17.3. Speech. Higher Standard of Living--Your Key to Future Prosperity
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1954. 17.4. Article. Memo to Americans: New Age of Promise Ahead! Family Weekly Magazine, Aug.29
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1954. 17.5. Client talk. United States Brewers Foundation. Visualization of Crossley Nationwide Survey of Beer & Ale Consumption; the People's Choice
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1954. 17.6. Client talk. United States Brewers Foundation. Supplementary report derived from regional tabulations of Crossley survey
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1954. 17.7. Speech. What's Ahead for the Furniture Industry?
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1954. 17.8. Speech. What's Ahead for Business in 1955?
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1954. 17.9. Speech. New Opportunities and Economic Change
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1954. 17.10. Speech. Changing Standards of Living That Will Affect Markets for Photographic Products
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1954. 17.11. Speech. Consumption Viewpoint on Consumer Credit
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1954. 17.12. Speech. What's Ahead for Business in 1955?
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1954. 18.1. Speech. Business Outlook and Your Business
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1954. 18.2. Other writing. Huge New Markets (booklet)
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1954. 18.3. Speech. Business Outlook for 1955
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1954. 18.4. Speech. Opportunities for Expansion in Sales 1955
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1954. 18.5. Speech. What's Ahead for Business in 1955?
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1955. 18.6. Speech. What's Ahead for Business in 1955?
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1955. 18.7. Speech. Huge New Markets
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1955. 18.8. Speech. Opportunities for Expansion in Sales in 1955
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1955. 18.9. Speech. Quick Look at 1955
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1955. 18.10. Speech. What's Ahead for Your Business in 1955
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1955. 18.11. Speech. What's Ahead for Business
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1955. 18.12. Client talk. Seven-Up Company. Letter and charts sent to John T. Tabor
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1955. 18.13. Speech. Influence on Our Economy of the Trend Toward Family Life
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1955. 18.14. Client talk. Eastman Kodak. Starch Analysis of Kodak Commercials and Attitude Toward Norby Program
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1955. 18.15. Speech. Sales and Prospects for the Coming Year
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1955. 18.16. Speech. Job for Advertising in the Continuing Expansion of Our National Economy
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1955. 18.17. Speech. Economic Trends That Can Expand Hosiery Sales
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1955. 19.1. Article. $40 Billion More Sales by 1956 Essential. Advertising Age, Market Data Issue, May 16
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1955. 19.2. Speech. Size and Potential of International Markets Over the Next 25 Years International Advertising Association
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1955. 19.3. Speech. Decision in the Markets
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1955. 19.4. Speech. General Outlook for Business
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1955. 19.5. Client talk. Florida Citrus Commission. Charts used in 1955 presentation
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Johnson, Arno (continued)

(36-45 of 112 folders)
1955. 19.6. Speech. Economy of 1960
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1955. 19.7. Article. Annual Food Sales of $96 Billion Deemed Possible in 10 Years. Food Business, July
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1955. 19.8. Client talk. United States Brewers’ Association. Economic Consequences of Proposed Regulation
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1955. 19.9. Speech. Huge New Markets
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1955. 19.9a. Letter. To: Mr. G. L. Howard, Advertising Manager, Elgin National Watch Company, re: jewelers talk
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1955. 19.10. Speech. Changing Standards of Living That Point to Expanding Opportunity for the Furniture Industry
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1955. 19.11. New Business. Anheuser Busch. Charts used for New Business presentation
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1955. 19.12. Client talk. Eastman Kodak. Charts: Indicated Influence of Kodak TV Programs on Picture-Taking; Indicated Influence of Kodak TV Programs on Kodak Film Purchases
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1955. 20.1. Speech. Your Marketing Outlook
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1955. 20.2. Speech. Sales and Prospects for the Coming Year
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1955. 20.3. Client talk. Scott Paper Company Sales Meeting. Greatest Future in History
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1955. 20.4. Client talk. J.B. Williams Company. Charts prepared for C.T. Lipscomb’s use as a panelist at NARD meeting in October
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1955. 20.5. Speech. Outlook for Business in General
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1955. 20.6. Speech. Marketing Outlook for 1956
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1955. 20.7. Speech. $40 Billion More Sales in 1956?
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1955. 20.8. Speech. Job For. Advertising in the Continuing Expansion of Our National Economy
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1955. 20.9. Speech. Look Ahead for Business
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1955. 20.10. Speech. Advertisings' Job in the Continuing Expansion of Our Economy
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1955. 20.11. Client talk. Aluminium Limited Sales Conference
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1955. 20.12. Speech. More Prosperity or a Downswing?
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1955. 20.13. New Business. Steinway & Sons
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1955. 20.14. Speech. Marketing Outlook for 1956
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1955. 20.15. Speech. Consumer Markets: How Much Spending? How Much Saving?
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1955. 20.16. Speech. Look Ahead for Business
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1955. 20.17. New Business. General Mills. Details re: AHJ participation in meeting
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1955. 20.18. Speech. What's Ahead for Business
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1955. 20.19. Article. Living Standards Must Be Taught. Challenge Magazine, Dec.
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1955. 20.20. Client talk. Pan American World Airways. Summary of comments and charts used at meeting
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1955. 20.21. Speech. Minnesota Mining & Mfg. Company. Details re: AHJ participation in meeting
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1956. 20.22. Letter. To: Mr. Norman Strouse, re: Projections of advertising volume to parallel 1960 and 1965 opportunity
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1956. 20.23. New Business. R.K.O. Comments by AHJ: Economic Trends That Can Be to the Advantage of a Motion Picture Producer
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1956. 20.24. Article. 1956-1965 a $40 Billion Boom? Iron Age, Jan. 5
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1956. 20.25. Speech. Sales Outlook 1956
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1956. 21.1. Speech. Economic Outlook for the Grocery Business
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1956. 21.2. New Business. Van Camp Seafood Company. Details re: AHJ participation in solicitation for LAO
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1956. 21.3. Client talk. Wool Bureau. Memo re: Names attending presentation; and charts used
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1956. 21.4. Client talk. Seven-Up Company Letter to John T. Taber, re: Soft drink consumption per capita related to change in per capita disposable income
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1956. 21.5. Client talk. Davoe and Raynolds Company Inc. Details re: AHJ participation in meeting
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1956. 21.6. New Business. Burlington Mills--Hosiery. Details re: AHJ participation in meeting
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1956. 21.7. Speech. Sales Outlook 1956
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1956. 21.8. Client talk. Pan American World Airways. Memo to Guy Mitchell re: Measure of the expanded potential for air travel that might result from fares 20-25% under present tourist fares
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1956. 21.9. Speech. Business Outlook and Bank Public Relations Opportunities
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1956. 21.10. Speech. Dairy Sales Outlook for 1956
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1956. 21.11. Speech. Economic Outlook for 1956
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1956. 21.12. Speech. Sales Outlook 1956
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1956. 21.13. Speech. Keeping Tabs on the Explosive American Economy (speech was cancelled)
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1956. 21.14. Letter. To: John Willem (JWT Chicago), re: California Cattle Feeders Association
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1956. 21.15. Speech. Marketing in an Expanding Economy
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1956. 21.16. Speech. Sales Outlook 1956--Keeping Tabs on the Explosive American Market
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1956. 21.17. Speech. Today's Plan--Selling and Merchandising
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1956. 21.18. Speech. What the Challenge to America Means to the Textile Industry
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1956. 21.19. Speech. Sales Outlook 1956--Keeping Tabs on the Explosive American Market
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1956. 21.20. Other writing. Summary of Remarks Before the AAAA Int'l. Meeting
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1956. 22.1. Article. Slowdown of Business Growth Disturbing and Unnecessary. Advertising Age, Market Data issue, May 7
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1956. 22.2. Speech. Job for Advertising in the Continuing Expansion of Our National Economy
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1956. 22.3. Speech. Managements, Challenge in an Expanding Economy
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1956. 22.4. Discussion. Increasing Consumption--the Key to an Expanding Prosperous Economy
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1956. 22.5. Speech. Economic Outlook
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1956. 22.6. Speech. Economic Outlook for the 1960s
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1956. 22.7. Speech. What the Challenge to America Means to the Tufted Textile Industry
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1956. 22.8. Speech. Economic Guideposts to Changing Your Marketing Plans
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1956. 22.9. Speech. Today's Plan--Selling and Merchandising
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1956. 22.10. Letter. To: Edgar B. Mooney, Jr., Bates Fabrics Incorporated, re: Consumer expenditures for clothing & accessories
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Johnson, Arno (continued)

(46-55 of 112 folders)
1956. 22.11. Client talk. Francis I. du Pont. Some Economic Changes That Mean Opportunity
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1956. 22.12. Letter. To: Charles A. McQueeney, Jr., New England Confectionery Company, re: Background data on which 1954 Was Low chart was based
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1956. 22.13. Client talk. Pan American World Airways. Memo to: Milton S. Eisenhower, Jr. re: Projection of spending units by disposable income
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1956. 22.14. Speech. Place of Industry in Our Society
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1956. 22.15. Letter. To: John L. Van Zant (JWT Chicago) re: Meat Promotion Committee
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1956. 22.16. Speech. Outlook for Economic Expansion and Increased Sales
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1956. 22.17. New Business. Beef Council
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1956. 23.1. Speech. Economic Guideposts to Changing Your Marketing Plans
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1956. 23.2. Speech. Job for Advertising--Expanding Consumption to Match Productive Ability
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1956. 23.3. Speech. Today's Plan--Selling and Merchandising
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1956. 23.4. Speech. Factors of a Growing Market Affecting Blue Cross and Blue Shield
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1956. 23.5. Speech. Changing Patterns of Distribution in the Food Industry
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1956. 23.6. Article. Consumers Hold 'Master Key' to Prosperity. New York Herald Tribune, Harvey Runner column, Oct. 7
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1956. 23.7. Speech. Economic Guideposts to Changing Your Marketing Plans
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1956. 23.8. Article. 10% Greater Sales Opportunity in 1957--Needs 10% Greater Sales and Advertising Effort. Sales Management
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1956. 23.9. Article. 'Velocity' Termed New Dimension to Reckon with in U. S. Economy--by Mr. Norman Strouse. New York Herald Tribune, Oct. 19
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1956. 23.10. Speech. Economic Guideposts to Changing Your Marketing Plans
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1956. 23.11. Speech. Economic Optimism with A. Factual Handle
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1956. 23.12. Speech. Business Forecasts Affecting Puerto Rico
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1956. 23.13. Speech. Economic Reasons Why We Can Sell More
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1956. 23.14. Speech. Pharmaceutical Industry & Tomorrow's Market
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1956. 23.15. Client talk. Pan American World Airways. Comments made at sales meeting
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1956. 23.16. Client talk. Crompton-Richmond sales meeting
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1956. 23.17. Other writing. How Expenditures for Radios & TV Sets Increased (table)
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1956. 23.18. Speech. Economic Guideposts to Changing Your Marketing Plans
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1957. 24.1. Speech. Economic Reasons Why We Can Sell More
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1957. 24.2. Speech. Opportunity for Expansion of Meat Sales
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1957. 24.3. Client talk. Raisin Advisory Board. Talk based on Wilmington S.E.C. Talk
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1957. 24.4. Speech. Knowing the Customer
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1957. 24.5. New Business. Safeway Stores. Based on Wilmington S.E.C. Talk
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1957. 24.6. Speech. Forecast of the Future
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1957. 24.7. Speech. Sales Outlook 1957-58
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1957. 24.8. Client talk. Francis I. du Pont. Talk based on National Association of Purchasing Agents
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1957. 24.9. Client talk. Pan American World Airways. Talk before Regional Conference.
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1957. 24.10. Speech. Consumer Credit Expansion Potential
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1957. 24.11. Speech. Marketing in an Expanding Economy
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1957. 24.12. Speech. Sales Outlook 1957-58
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1957. 24.13. Speech. Future for American Agriculture
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1957. 24.14. Client talk. American Bankers Association
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1957. 25.1. Speech. Economic Reasons Why We Can, and Must, Sell More
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1957. 25.2. Speech. Blueprint for Tomorrow
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1957. 25.3. Speech. Meeting of JWT Chicago people
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1957. 25.4. Client talk. Libby McNeill & Libby. General presentation
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1957. 25.5. Speech. What Are You Goint to Do about It?
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1957. 25.6. Speech. Economic Reasons Why We Can, and Must Sell More
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1957. 25.7. Speech. Economic Guideposts for Milk Merchandising
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1957. 25.8. Letter. Suggested letter for Mr. Wm. Wright to Send to Mr. E. F. Altmaier, Mgr. Textile Fibers Division, E. I. du Pont
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1957. 25.9. Article. Why Marketing Men Need More Consumer Credit Now. Printers’ Ink, May 10
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1957. 25.10. Speech. Opportunity for Expansion of Beef Sales
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1957. 25.11. Letter. To: Arthur Porter, re: Outlook for the building market
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1957. 25.12. Article. U.S. Living Standard Must Jump 50% by 1967. Advertising Age, Market Data issue, Apr. 29
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1957. 25.13. Speech. Blueprint for Tomorrow--What Are You Going to Do about It?
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Johnson, Arno (continued)

(56-64 of 112 folders)
1957. 26.1. Speech. Blueprint for Tomorrow
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1957. 26.2. Other writing. Furniture Expenditures Can Expand Rapidly (table)
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1957. 26.3. Letter. To: Samuel Meek, re: Some implications of Interurbia
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1957. 26.4. Speech. Business Outlook for the Next 10 Years and Its Relationship to Newspaper Advertising
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1957. 26.5. Speech. Packaging for a Changing Market
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1957. 26.6. Article. Opportunity for Expansion of Beef Sales. Hereford Journal
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1957. 26.7. Speech. Remarks at press conference on Western European markets; charts used by Dr. Reed Washington
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1957. 26.8. New Business. Suchard. Meeting with Mr. Bossart
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1957. 26.9. Client talk. Eastman Kodak. Suggested Introduction for booklet
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1957. 26.10. Client talk. Francis I. Du Pont. Short talk before du Pont trainee group
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1957. 26.11. Client talk. American National Red Cross. Income Per Capita from Annual Fund Campaign
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1957. 26.12. Letter. To: William McKeehan; re: How density of population affects market for gasoline
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1957. 26.13. New Business. Textile industry promotion
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1957. 26.14. Article. Blueprint for Tomorrow--10 Year Opportunity--$650 Billion Production & $10 Billion Retail Drug Store Sales Possible. Drug Topics, Centennial issue, Nov.
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1957. 26.15. Letter. To: Maurice Hanson, re: Aug. 29 letter from Holgar Johnson
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1957. 26.16. Client talk. Scripto meeting
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1957. 27.1. Speech. Consumption Must Expand 50% by 1958
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1957. 27.2. Speech. Blueprint for Tomorrow
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1957. 27.3. Speech. Economic and Social Trends That Can Expand Markets for Photographic Products
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1957. 27.4. Speech. Economic Guideposts for Milk Merchandising
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1957. 27.5. Speech. Blueprint for Tomorrow--Opportunities for Expanding Retail Drug Store Sales
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1957. 27.6. Speech. Our Food Sales Potential
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1957. 27.7. Client talk. Rowntree Company Limited. Meeting and talk
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1957. 27.8. Speech. School of Advanced International Studies
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1957. 27.9. Speech. Impact of Discretionary Consumer Spending on the Economy
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1957. 27.10. Speech. Blueprint for Tomorrow--What Are You Going to Do about It?
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1958. 28.1. Client talk. New Holland. Annual sales meeting
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1958. 28.2. Speech. Trends in Consumer Buying Habits, Disposable Income and Future Consumption Rates
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1958. 28.3. Client talk. Thomas A. Edison Industries. Potentials for Voicewriter and of Economy
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1958. 28.4. Speech. Velocity of Change in Our Markets and Population
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1958. 28.5. Speech. Role of Advertising in Our National Economy--Expanding Consumption to Match Productive Ability
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1958. 28.6. Letter. Ford Motor Company. Letter to: Ben Donaldson
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1958. 28.7. Client talk. Eastman Kodak Company. What's Ahead for Business
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1958. 28.8. Speech. Same Significant Factors Influencing the Client--Future Growth of Gravure
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1958. 28.9. Letter. Scott Paper Company Letter to Thomas B. McCabe
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1958. 28.10. Speech. Economy of 1958-59
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1958. 28.11. Letter. To: Maurice Hanson, re: Letter from Clark C. Hambley of Matchabelli
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1958. 28.12. Article. Selling Ourselves Out of a Slump. Broadcasting Magazine, Feb. 24
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1958. 28.13. Speech. Economic Outlook for Shopping Centers in 1958-59
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1958. 28.14. Speech. 10 Year Growth Opportunities
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1958. 28.15. Speech. Talk on Economy--Including Habit Lag in Cosmetics
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1958. 28.16. Speech. Blueprint for Tomorrow
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1958. 28.17. Speech. Opportunity for Expanding Sales of Life Insurance
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1958. 29.1. Speech. Canadian Markets
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1958. 29.2. Speech. What's Ahead for the American Economy
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1958. 29.3. Article. $28 Billion Backlog of Consumer Demand Can Jump Sales 10% by 1959. Advertising Age, Market Data issue, May 5
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1958. 29.4. Client talk. Sylvania, Meeting Board Room at Sylvania
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1958. 29.5. Letter. To: Mr. Stanley Resor, re: Some thoughts on current economic situation
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1958. 29.6. Other writing. Postwar History Shows Greatest Inflation in Years of Gov't. Surplus-Least Inflation in Years of Deficit (table)
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1958. 29.7. Speech. What's Ahead for the American Economy
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1958. 29.8. Speech. What's Ahead for the American Economy
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1958. 29.9. Client talk. Johns Manville. Talk on current economic situation
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1958. 29.10. Client talk. Elgin Watch Company. Off-cuff talk with Elgin executives
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1958. 29.11. Speech. Scientific Marketing
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1958. 29.12. Speech. Food Business of the Future
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1958. 29.13. Speech. Economic Guideposts for Milk Merchandising
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1958. 29.14. Speech. Consumption Must Expand 50% by 1968
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Johnson, Arno (continued)

(65-73 of 112 folders)
1958. 29.15. Letter. To: Mr. Norman Strouse, re: Future opportunities for Pacific Northwest
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1958. 29.16. Speech. Outlook for the Economy in 1958-59
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1958. 29.17. Other writing. Challenge of Our Economy. AHJ views as well as six other economists. Printers Ink, May 16 (interview)
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1958. 29.18. Speech. Consumption Must Expand 50% by 1968
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1958. 29.19. Letter. To H. F. Guenin, Jr. (JWT Chicago); re: Mattress figures
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1958. 29.20. Speech. Growth of Our National Economy Will Expand Southern Markets Rapidly
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1958. 30.1. Speech. Economics of a Fast Moving Age
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1958. 30.2. Speech. Economics of a Fast Moving Age
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1958. 30.3. Speech. Customer's Utopia of Tomorrow
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1958. 30.4. Client talk. Elgin National Watch Company. The Economics of a Fast Moving Age
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1958. 30.5. Other writing. Key importance of Growth (table)
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1958. 30.6. Speech. Food Business of the Future
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1958. 30.7. Speech. Economic and Social Trends That Point to Growth Opportunity for the Music Industry
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1958. 30.8. Letter. To: S. W. Meek, re: Projections of foreign travel expenditures to 1967--could grow to exceed $6 billion in 10 yrs.
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1958. 30.9. Client talk. Stouffer Corporation. Outlook for the Food Industry
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1958. 30.10. Speech. Economic Outlook
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1958. 30.11. Speech. Economic Guideposts for Milk Merchandising
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1958. 30.12. Letter. To: S. W. Meek, re: Pan American, transatlantic fares
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1958. 30.13. Speech. Opportunity Is Yours
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1958. 31.1. Article. Schlitz Brewing Company. Good Year for Quality Products
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1958. 31.2. Speech. Status of Our Economy Today and Tomorrow
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1958. 31.3. Speech. Economic Outlook
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1958. 31.4. Speech. Growing Importance of Advertising in Our American Economy
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1958. 31.5. Client talk. Schlage Lock Company. Talk based on Ebasco
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1958. 31.6. New Business. Pacific Gas & Electric; Fuller Paint Company. Talks based on Ebasco
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1958. 31.7. Speech. Is the Recession Receding? Town Hall
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1958. 31.8. Speech. $30 Billion Backlog of Consumer Demand Awaiting Activation by Advertising
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1958. 31.9. Speech. Opportunities for Market Expansion
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1958. 31.10. Speech. Food Business of the Future
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1958. 31.11. Speech. Threefold Expansion of Foreign Travel in 10 Years: Over $61 Billion Possible by 1969
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1958. 31.12. Client talk. McGraw-Edison. Talk based on Ebasco
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1958. 31.13. Speech. Blueprint for Tomorrow
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1958. 32.1. Speech. Economic Changes That Mean New Markets
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1958. 32.2. Speech. How Rising Standards of Living Can Expand Markets and Trade
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1958. 32.3. Speech. Food Business of the Future
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1958. 32.4. Speech. Economic Guideposts for Milk Merchandising
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1958. 32.5. Speech. Blueprint for Tomorrow
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1958. 32.5a. Letter. To: N. Strouse, re: 1959-60 opportunities for growth in business
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1958. 32.6. Client talk. Oneida Ltd. Talk at sales meeting
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1958. 32.7. Speech. America's Economy Today
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1959. 32.8. Client talk. Pan American World Airlines. Potential in European Travel Is Tenfold Greater Than Actually Realized
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1959. 32.9. New Business. Kingsberry Homes (Lumber Fabricators, Inc.). Some Factors That May Influence the Market for Summer Homes
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1959. 32.10. Speech. Setting Our Sights for the '60's
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1959. 32.11. Speech. Your Marketing Opportunities 1959-60
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1959. 32.12. Other writing. Glassware trends: three charts (table)
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1959. 32.13. Speech. Food Market Can Expand Sixty Per Cent Next Ten Years
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1959. 32.14. New Business. National Lead Company. Meeting.
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1959. 32.15. Article. World Trade Boom Ahead with Rapid Advances in Living Standards. Advertising Age, Market Data issue, Apr. 20
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1959. 33.1. Speech. Your Sales Future--Opportunity for Increased Consumption of Eggs & Poultry Through Increased Promotion
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1959. 33.2. Speech. Economic Guideposts for Milk-Merchandising
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1959. 33.3. Speech. Future Opportunities for the Dairy Industry
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1959. 33.4. Speech. Trading Areas--Becoming Obsolete
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1959. 33.5. Speech. How Advertising Stimulates Improvement of Living Standards & Expansion of Trade
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Johnson, Arno (continued)

(74-80 of 112 folders)
1959. 33.6. Letter. To: S. W. Meek, re: Growth in Red Cross Endowment Fund
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1959. 33.7. Speech. Marketing Tomorrow
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1959. 33.8. Speech. Current Economic Outlook
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1959. 33.9. Speech. World Trade Boom Ahead with Rapid Advances in Living Standards in Western Europe and U.S.
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1959. 33.10. Speech. Setting Our Sights for the Sixties
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1959. 33.11. Speech. Setting Our Sights for the Sixties
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1959. 33.12. Client talk. Lever Brothers. Trends in the U.S. Economy
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1959. 34.1. Speech. Marketing Today and Tomorrow
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1959. 34.2. Speech. Economic Guideposts for Milk Merchandising
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1959. 34.3. Speech. Setting Our Sights for the Sixties
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1959. 34.4. Speech. Setting Our Sights for the Sixties
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1959. 34.5. Speech. Setting Our Sights for the Sixties
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1959. 34.6. Speech. Advertising in the Sixties
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1959. 34.7. Article. Decade of Retail Expansion 1960-1970. Profit Parade section, Haire Publications, Dec.
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1959. 34.8. Letter. To: NAS-NRC Conference Committee on Beef, re: Beef for Tomorrow
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1959. 34.9. Article. $115 Billion Consumer Food Potential by 1970--Up 60%. Food Topics, Jan.
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1959. 34.10. Client talk. Owens Illinois Management Meeting. Let's Set Our Sights Toward '70
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1959. 34.11. Client talk. Kraft. Four charts used at meeting
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1959. 34.12. Article. House & Home. Round table report on tight money
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1960. 35.1. Speech. Setting Our Sights for the ‘60s
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1960. 35.2. Client talk. Oscar Mayer. Setting Our Sights for the ‘60s
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1960. 35.3. Speech. Setting Our Sights for the ‘60s
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1960. 35.4. Client talk. Rice Industry. Food in the Sixties: Opportunity for Expansion of Rice Consumption
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1960. 35.5. Client talk. United States Brewers Foundation. Setting Our Sights for the Sixties
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1960. 35.6. Speech. From Habit-Lag to Habit-Leap in the Magic Sixties
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1960. 35.7. Speech. Setting Our Sights for the Sixties
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1960. 35.7a. Client talk. McGraw-Edison Company. Setting Our Sights for the Sixties
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1960. 35.7b. Client talk. New Holland. Setting Our Sights for the ‘60s
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1960. 35.8. Speech. Marketing Opportunities during the Next Decade
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1960. 35.9. Letter. To: George Dibert, re: New business--wheat promotion
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1960. 35.9a. Letter. To: Harry A. Lee, re: Statement by the Hon. Maxwell Stamp on dollar crisis
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1960. 35.10. Article. 1960 Slowdown Can Be Reversed by 1961. Advertising Age, Market Data issue, Apr. 18
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1960. 35.10a. Speech. Setting Our Sights for the ‘60s
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1960. 35.11. Speech. Economic Guideposts for Milk Merchandising
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1960. 35.12. Speech. Setting Our Sights for the Sixties--an Examination of Our Marketing Opportunities
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1960. 35.13. Speech. Marketing Opportunities in the Sixties
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1960. 36.1. Speech. Future of Retailing in the ‘60s--And What It Means to the Point-of-Purchase Producers
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1960. 36.2. Letter. To: Mr. William F. Wright, re: The economy 1960-1961
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1960. 36.3. Speech. How Fabulous Will the 1960s Be?
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1960. 36.4. Speech. Food in the Sixties--Opportunity for Expansion of Rice Consumption
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1960. 36.5. Speech. Consumer Credit Potential in the ‘60s
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1960. 36.6. Speech. Marketing Opportunities in the Sixties
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1960. 36.7. Speech. Marketing Opportunities during the Next Decade
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1960. 36.8. Speech. Boom Ahead in World Trade with Rapid Advances in Living Standards
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1960. 36.9. Speech. World Trade and Travel Boom Ahead Sparked by Rapid Rise of Living Standards
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1960. 36.10. Client talk. United States Brewers Foundation. Rheingold meeting
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1960. 36.11. Speech. Marketing Opportunities in the Sixties
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1960. 36.12. Speech. Opportunities for Expansion in the Food Market in the Sixties
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Johnson, Arno (continued)

(81-87 of 112 folders)
1960. 37.1. Client talk. Jos. Schlitz Brewing Company. Planning for the Future--Trends and Changes that May Affect Beer Potentials in the Next Decade
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1960. 37.2. Speech. Economic Guideposts for Milk Merchandising
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1960. 37.3. Speech. Role of Advertising Research in Expanding Our Economy
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1960. 37.4. Speech. Marketing Impact of Population Trends
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1960. 37.5. Letter. To: Mr. Meek, re: Monetary Policy--Its Relation to Inflation and Standard of Living
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1960. 37.6. Client talk. Reader’s Digest. Talk to sales & advertising executives based on Selling to Tomorrow's Consumer
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1960. 37.7. Speech. Selling to Tomorrow's Consumer
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1960. 37.8. Speech. JWT Board of Directors Meeting
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1960. 37.9. Speech. Selling Tomorrow's Consumer
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1961. 37.10. Letter. To: Mr. Tom O'Grady, re: Income and occupation as an influence on beer potential
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1961. 37.11. Speech. Selling Tomorrow's Consumer
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1961. 37.12. Client talk. Lever Brothers Company. Opportunities for Expansion in the Grocery Products Market in the 1960s
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1961. 38.1. Speech. Selling to Tomorrow's Consumer
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1961. 38.2. Letter. To: Mr. Samuel Meek, re: Advertising, a Dynamic Force in the Democratic Process
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1961. 38.3. Speech. Selling to Tomorrow's Consumer
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1961. 38.4. Speech. Citizen’s National Bank. Selling to Tomorrow's Consumer
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1961. 38.5. Speech. United States Economy--Present and Future
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1961. 38.6. Speech. Advertising--a Dynamic Factor in Economic Growth
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1961. 38.7. Speech. World Economy
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1961. 38.8. Client talk. Francis I. Du Pont. Selling to Tomorrow's Consumer
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1961. 38.9. Speech. Advertising--a Dynamic Force in Economic Growth
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1961. 38.10. Speech. Selling to Tomorrow's Retail Consumer
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1961. 38.11. Speech. Economic Guideposts for Milk Merchandising
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1961. 38.12. Client talk. Oscar Mayer. Selling to Tomorrow's Consumer
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1961. 38.13. Speech. Selling to Tomorrow's Consumer
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1961. 38.14. Article. U. S. Living Standard Can Rise 55% by 1971. Advertising Age, Market Data issue, May 8
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1961. 38.15. Speech. Advertising--a Dynamic Force in Economic Growth
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1961. 39.1. Speech. Vigorous Business Recovery Ahead?
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1961. 39.2. Speech. Vigorous Business Recovery Ahead?
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1961. 39.3. Client talk. Mobile Homes Manufacturing Association. Business Recovery and Expansion of the Mobile Home Market
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1961. 39.4. Speech. Music Industry--Growth Opportunities and Marketing Challenges of the Next Decade
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1961. 39.5. Speech. Explosive Growth of World Markets Ahead
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1961. 39.6. Speech. Explosive Growth of World Markets Ahead
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1961. 39.7. Client talk. Hospital Saving Association of Chapel Hill. Economic Trends of Importance to Blue Cross & Blue Shield
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1961. 39.8. Speech. Changing Characteristics of the Population
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1961. 39.9. Speech. Expanding Needs of Consumers and the Expanding Potential for Consumer Credit
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1961. 39.10. Speech. Opportunities for Expansion in the Food Market
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1961. 39.11. Letter. To: Mr. S. W. Meek, re: Four fallacies relating to inflation
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1961. 40.1. Other writing. Explosive Growth of World Markets. Faye Henle (WOR) interview for Your Pocketbook radio program
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1961. 40.2. Speech. Changing Characteristics of the Population
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1961. 40.2a. Speech. Advertising--The Positive Force in Economic Growth and Better Living Standards
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1961. 40.3. Letter. To: Henry Flower, re: Life insurance premiums versus disposable income and personal saving
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1961. 40.4. Speech. Advertising--The Positive Force in Economic Growth and Better Living Standards
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1961. 40.5. Speech. Unwrapping the Future
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1961. 40.6. Client talk. Francis I. du Pont. Economic Changes Affecting Your Economy
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1961. 40.7. Speech. Economic Changes Affecting Your Market
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1961. 40.8. Speech. Vigorous Business Recovery Ahead?
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1961. 40.9. Speech. Vigorous Business Recovery Ahead?
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Johnson, Arno (continued)

(88-94 of 112 folders)
1961. 40.10. Speech. Profit Opportunities in Selected Markets
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1961. 40.11. Speech. JWT Board of Directors Meeting
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1962. 40.12. Speech. Vigorous Business Recovery Ahead?
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1962. 40.13. Speech. Vigorous Business Recovery Ahead?
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1962. 40.14. Client talk. American Bankers Association. Some Economic Trends to Be Considered in Bank Advertising Plans
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1962. 40.15. Speech. Where Do We Stand?
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1962. 40.16. Client talk. National Fisheries Institute. Economic Trends Point to Growth in Market Potentials for Fish and Shell Fish
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1962. 41.1. Client talk. American Bankers Association. Some Economic Trends to Be Considered in Bank Advertising Plans
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1962. 41.2. Client talk. Pan American World Airways. The Potential in European Travel Is Tenfold Greater than Actually Realized
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1962. 41.3. Client talk. Ford Dealer Association. The 7½ Million Car Market
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1962. 41.4. Speech. Vigorous Business Growth Ahead
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1962. 41.5. Speech. Some Economic Trends to Be Considered in Financial Plans
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1962. 41.6. Speech. Where Do We Stand?
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1962. 41.7. Speech. Vigorous Business Growth Ahead--If We Sell
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1962. 41.8. Client talk. Radio Corporation of America. The Economic Outlook and its Advertising Implications
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1962. 41.9. Article. Vigorous Recovery and Price Stability Possible in 1962-63 if We Increase Advertising to Expand Consumption. Advertising Age, Market Data issue, May 14
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1962. 41.10. Speech. Some Economic and Social Trends Affecting Recreation Planning--The Task to Achievement--Optimum Utilization of America's Facilities
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1962. 41.11. Speech. Speech before agency leaders from outside the U.S.
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1962. 41.12. Speech. Why Advertising Education Is Important
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1962. 41.13. Letter. To: Tom Sutton, re: Consumer markets by income groups (made by Harry Henry of Thomson Organization Ltd)
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1962. 41.14. Client talk. Radio Corporation of America. The Economic Outlook and its Advertising Implications
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1962. 41.15. Speech. Changing Characteristics of the Population
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1962. 41.16. Client talk. Francis I. du Pont. Vigorous Recovery and Price Stability Possible in 1962-63
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1962. 41.17. Letter. To: Howard Brundage, re: Investment Committee meeting (current economic situation)
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1962. 41.18. Speech. Changing Characteristics of the Population
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1962. 41.19. Speech. Summary of Current Economic Situation
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1962. 42.1. Speech. Dynamic Trends in World Markets
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1962. 42.2. Other writing. Are We Shackling Economic Growth by Overlooking the Consumer? (booklet)
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1962. 42.2a. Letter. To: Harry A. Lee (JWT San Francisco), re: Booklet, questions by Mr. Vesper (Standard Oil)
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1962. 42.3. Article. Western Europe--a $12 Billion Advertising Potential by 1972. Media Agencies Clients, Sept. 10
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1962. 42.4. Letter. To: Norman Strouse, re: Misleading interpretation that rise in ratio of advertising to sales implies a decrease in advertising effectiveness
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1962. 42.5. Speech. Economic Guideposts in Milk Merchandising
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1962. 42.6. Letter. To: 22 VPs (suggested by E.G.Wilson) for Board of Directors Meeting, re: Summary of current economic situation
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1962. 42.7. Article. Dynamic Growth in World Markets Ahead. International Trade Review, Nov.
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1962. 42.8. Other writing. Answers to questions (attached) submitted by S.W.Meek
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1962. 43.1. Speech. World Markets for Athletic Goods (given by John Van Zant)
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1962. 43.2. Speech. Changing American Community
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1962. 43.3. Speech. Changing American Community
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1962. 43.4. Speech. Impromptu talk to Advertising Club of The Hague (visitors)
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1962. 43.5. Client talk. Francis I. du Pont. Some Factors Pointing to Future Investment Growth
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1962. 43.6. Letter. Summary of Current Economic Situation
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1962. 43.7. Speech. Factors Affecting Our Business Growth in Coming Years; used as basis for article in The World of Advertising issue of Advertising Age, Jan. 15, page 286
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1962. 43.8. Client talk. Scott Paper Company. Some Factors Pointing to Future Growth of the Market-For Food and Household Products
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1962. 43.9. Letter. Summary of Current Economic Situation
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1962. 43.10. Letter. Summary of Current Economic Situation
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1962. 43.11. Client talk. Need for Sales to Match Productive Ability
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1963. 43.11a. Speech. Rerun of AMA talk
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1963. 43.12. Speech. Some Factors Pointing to Future Shopping Center Growth
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1963. 43.13. Client talk. Pan American World Airways. Dynamic Growth in World Markets Ahead
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1963. 43.14. Speech. Review and Forecast Time
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1963. 43.15. Letter. Summary of Current Economic Situation
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1963. 43.16. Speech. Need for Sales to Match Productive Ability
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1963. 43.17. Speech. Changing American Community
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1963. 43.18. Speech. Researching Dynamic Market Trends that Will Affect Your Growth and Profits
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Johnson, Arno (continued)

(95-100 of 112 folders)
1963. 43.19. Speech. Changing Economic Conditions Affecting Market Strategy
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1963. 43.20. New Business. Pacific Telephone & Telegraph. Changing Economic Conditions Affecting Market Strategy
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1963. 43.21. Speech. Are We Prepared to Unshackle Economic Growth?
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1963. 43.22. Client talk. National Fisheries Institute. Economic Patterns--Some Factors Pointing to Future Growth of the Market for Fish & Shell Fish
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1963. 44.1. Article. Are We Prepared to Unshackle Economic Growth? Advertising Age, Market Data issue, May 6
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1963. 44.2. Speech. Economic and Social Trends Affecting Your Market Opportunities and Distribution
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1963. 44.3. Client talk. Quaker Oats Company. Economic and Social Trends Affecting Your Market Opportunities and Distribution
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1963. 44.4. Speech. World Agricultural Prosperity in 1968--And Beyond
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1963. 44.5. Speech. Increasing Economic Role of Advertising
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1963. 44.6. Speech. Need for Sales to Match Production Ability
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1963. 44.7. Speech. Stop Underestimating Your Sales Potentials
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1963. 44.8. Letter. To: Mr. S. W. Meek, re: Comments on U.S. Steel Corporation Annual Report
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1963. 44.9. Client talk. Scott Paper Company. Some Factors Pointing to Future Growth of the Market for Food and Household Products
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1963. 44.10. Other writing. Isn’t the Consumer the Real Key to Continued Economic Growth? (booklet)
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1963. 44.11. Speech. World-Wide Opportunity for Better Living Standards
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1963. 44.12. Letter. To: William L. Banks, re: Discretionary spending power
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1963. 44.13. Article. World-Wide Opportunity for Better Living Standards, AAAA reprint of Harvard talk (See #11)
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1963. 44.14. Client talk. Scott Paper Company. Some Factors Pointing to Future Growth of the Market for Food and Household Products
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1963. 45.1. Client talk. United States Brewers Association. Planning for the Future and Changes that May Affect Beer Potentials in the Next Decade
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1963. 45.2. Speech. Stop Underestimating Your Sales Potentials
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1963. 45.3. Speech. Changing Economic Conditions Affecting Market Strategy
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1963. 45.4. Speech. Population Studies: 5 Changing Characteristics of the Population that Will Affect Planning for the Super-City of Tomorrow (Faye Henle, WOR, interview on Super-City of Tomorrow)
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1963. 45.5. Speech. Isn't the Consumer the Real Key to Continued Economic Growth?
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1963. 45.6. Speech. Some Factors Pointing to Future Growth of the Market for Food, Household, and Personal Care Products
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1963. 45.7. Speech. Changing American Community
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1964. 46.1. Client talk. Scott Paper Company. Some Factors Pointing to Future Growth of the Market for Food, Household, and Personal Care Products
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1964. 46.2. Speech. Developing and Expanding Domestic Markets for Agricultural Products
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1964. 46.3. Client talk. United States Brewers Association. Planning for the Future--Trends and Changes that May Affect Beer Potentials in the Next Decade
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1964. 46.4. Speech. Stop Underestimating Your Sales Potentials
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1964. 46.5. Speech. Promise of 1974
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1964. 46.6. Speech. Isn't the Consumer the Real Key to Continued Economic Growth?
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1964. 46.7. Speech. Economic and Social Trends Affecting Market Opportunities for Agricultural Products
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1964. 46.8. Client talk. 7 food clients.
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1964. 46.9. Speech. Our Economy and Opportunities for Growth
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1964. 46.10. Speech. Economic and Social Trends Affecting Market Opportunities for Agricultural Products
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1964. 46.11. Speech. Isn't the Consumer the Real Key to Continued Economic Growth?
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1964. 46.12. Speech. Marketing Profile--10 Factors that Can Mean More Sales
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1964. 46.13. Article. Need Ad Push; Consumer Sales Lag. Advertising Age, Market Data issue, May 4
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1964. 46.14. Speech. U.S. Market-Picture of Dynamic Changes & Expanding Potentials
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1964. 46.15. Speech. Tomorrow's Tomorrow
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Johnson, Arno (continued)

(101-106 of 112 folders)
1964. 47.1. Speech. Areas of Opportunities in Projections
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1964. 47.2. Speech. U.S.Market--Picture of Dynamic Changes
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1964. 47.3. Speech. Changing American Community
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1964. 47.4. Speech. Background of Planning and Progress
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1964. 47.5. Speech. Changing American Community--Its Impact on Public Relations in the South
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1964. 47.6. Speech. Challenge of Our Times
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1964. 47.7. Speech. Decade of Opportunity--1964 to 1974
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1964. 47.8. Speech. Sixties Still Got a Lot to Give--Newspapers
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1964. 47.9. Speech. Improvement in Consumer Standard of Living Key to Free World Economic Growth
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1964. 47.10. Speech. Decade of Opportunity--To 1974
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1964. 47.11. Speech. Decade of Opportunity--1965 to 1975
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1964. 48.1. Discussion. Advertising Mix--Teamwork for Plus Sales
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1964. 48.2. Article. Look Forward--Not Backward. Advertising Age, Centennial Issue, Dec. 7
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1965. 48.3. Speech. Decade of Opportunity--1965 to 1975
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1965. 48.4. Speech. American Economy's Impact on the Bike Boom
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1965. 48.5. Article. Discretionary Spending Power and Consumer Credit. Advertising Age, Mar. 1; American Banker, Mar. 16; Journal Commerce, June 1
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1965. 48.6. Speech. Growth of the Economy--1965 to 1975
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1965. 48.7. Speech. Decade of Opportunity--1965 to 1975
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1965. 48.8. Article. Inadequate Growth of Advertising Threatens Our Future. Advertising Age, May 24
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1965. 48.9. Speech. Decade of Opportunity--1965 to 1975
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1965. 48.10. Speech. Decade of Opportunity--1965 to 1975
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1965. 48.11. Speech. Decade of Opportunity--1965 to 1975
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1965. 48.12. Client talk. Institute of Life Insurance. The U. S. Economy in the Next Decade
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1965. 48.13. Speech. Decade of Opportunity Worldwide--1965 to 1975
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1965. 48.14. Speech. Decade of Opportunity--1965 to 1975
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1965. 48.15. Speech. Decade of Opportunity--1965 to 1975
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1965. 48.16. Article. Annual Food Sales of $125 Billion Possible in 10 Years--by 1975. Food Business, Sept.
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1965. 49.1. Speech. Golden Decade for Floor Covering 1966-1975
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1965. 49.2. Speech. Decade of Opportunity Worldwide--1965-1975
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1965. 49.3. Speech. Framework of American Markets in 1975
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1965. 49.4. Client talk. Burry Biscuit. The Decade of Opportunity Worldwide--1965 to 1975, plus Cookie tables
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1965. 49.5. New Business. Armour & Company. The Decade of Opportunity Worldwide--1965 to 1975, plus Meat and Fish tables
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1966. 49.6. Speech. Decade of Opportunity for Marketing--1966 to 1975
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1966. 49.7. Speech. Decade of Opportunity for Marketing--1966 to 1975
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1966. 49.8. Speech. Decade of Opportunity 1966 to 1975...Newspapers
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1966. 49.9. Speech. Advertising's Biggest Job--Jobs
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1966. 49.10. Speech. Role of Advertising in Economic Growth
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1966. 49.11. Speech. Economist's View of the Food Service Industry
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1966. 49.12. Speech. Marketing's Biggest Job--Jobs
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1966. 49.13. Article. Advertising's Biggest Job--Jobs. Advertising Age, Market Data issue, Apr. 25
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1966. 49.14. Speech. Decade of Opportunity for Marketing 1966 to 1976
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1966. 49.15. Speech. Decade of Opportunity--1966 to 1976
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Johnson, Arno (continued)

(107-112 of 112 folders)
1966. 50.1. Speech. Decade of Change--1966 to 1976
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1966. 50.2. Speech. Retailing in the Economic Picture
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1966. 50.3. Speech. Economist's View of the Food Service Industry
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1966. 50.4. Speech. Decade of Opportunity for Marketing
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1966. 50.5. Speech. Magazines in a Growing Economy
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1966. 50.6. Letter. To: Gilbert R. Palen (JWT Chicago), re: Population projections to 1985
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1966. 50.7. Client talk. United States Playing Card Company sales congress. The Decade of Opportunity--1966 to 1976
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1966. 50.8. Speech. Decade of Opportunity
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1966. 50.9. Letter. Summary of current economic situation (for E.G.Wilson)
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1966. 50.10. Speech. Decade of Opportunity for Motor Bus Transportation--1967-1977
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1966. 50.11. Speech. Decade of Opportunity 1967-1977
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1966. 50.12. Speech. Decade of Opportunity for Food Service--1967-1977
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1966. 50.13. Speech. Economist's View of the Food Service Industry; the Decade of Opportunity--1967-1977
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1930. Article. Lost Speculative Profits and Slow Business--The Manufacturers' Problem. The Annalist
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1932. Speech. Determining What the Consumer Wants
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1940. Article. New Census Shows City Suburbs Are Fastest Growing Markets. Sales Management
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1943. Article. War Time Population Shifts, Shuffle Major U.S. Markets. Advertising Age
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1945. Article. Retail Trade Goals in $145 Billion Economy. The Music Trades
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1948. Other writing. Market Potentials, 1948 (booklet)
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1963. Article. Advertising to Sustain Rapid Growth throughout Next Decade Says Advertising Agency Economist. Yale Daily News, Special issue
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1963. Article. Stop Underestimating Your Sales Potentials
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1964. Article. Patterns of Growth in the United States Economy. American Water Works Association Journal
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1967. Article. Consumption Lag Threatens Growth. Advertising Age
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1967. Article. Decade of Opportunity Ahead, 1967-1977.
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1967. Speech. Home Buildings' Decade of Opportunity 1967-1977
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1991. Speech. T-Way of New Business
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Johnston, Don

(1-8 of 52 folders)
1971. Speech. Responsibility of Management
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1974. Speech. Advertising and Marketing Today and Tomorrow
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1973. Speech. Annual Meeting
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1974. Speech. Annual Meeting
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1974. Speech. Corporate Brand
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1972. Speech. Excerpts from Tarrytown Speech
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1974. Speech. Global Challenge to Communicators: Protecting Resources and Environment
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1974. Speech. Multi-National Advertising Agency
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Johnston, Don (continued)

(9-23 of 52 folders)
1974. Other writing. Two Myths and One Outrageous Theory about International Advertising (notes)
Box 29
1974. Other writing. We are Ready to Meet Change with Change (pamphlet)
Box 29
1975. Speech. Advertising and Media: Influencing Opinions
Box 29
1975. Article. Article of Federation
Box 29
1975. Speech. Changing Marketplace
Box 29
1975. Speech. Corporate Brand
Box 29
1975. Article. Corporate Communications and the Consumer
Box 29
1975. Other writing. European Managers Meeting, Vienna (notes)
Box 29
1975. Other writing. FDA Talk (notes)
Box 29
1975. Speech. Future Corporate Communications Seminar
Box 29
1975. Speech. Institute of Life Insurance
Box 29
1975. Speech. Media Relations Program
Box 29
1975. Other writing. My Plans for JWT (interview)
Box 29
1975. Speech. New Business Seminar/Harrison House
Box 29
1975. Speech. Shareholders Meeting
Box 29
1976. Speech. Annual Meeting
Box 29
1976. Speech. Desensitization
Box 29
1976. Speech. Desensitization of America
Box 29
1976. Speech. Seminar Address
Box 29
1976. Speech. Speech to FDA Chairmen, San Francisco
Box 29
1976. Speech. Statement to AAF Convention
Box 29
1977. Speech. American Consumer: Myth and Reality
Box 29
1977. Speech. Annual Meeting
Box 29
Circa 1977. Speech. Consumer of the '80s: A Preview
Box 29
1977. Speech. JWT Change
Box 29
1977. Speech. Introductory remarks at CLIO Awards
Box 29
1977. Speech. Speech to European Managers
Box 29
1977. Speech. Violence on Television
Box 29
1978. Speech. Annual Meeting
Box 29
1978. Speech. Crisis in Branding
Box 29
1978. Speech. Hazardous Journey
Box 29
1978. Speech. History of JWT
Box 29
1978. Speech. Illiteracy--The Communications Cancer
Box 29
1978. Speech. Myth and Realith in the Advertising Agency Business
Box 29
1978. Speech. What is a Brand? And How Does It Travel?
Box 29
1978-1987. Other writing. Memoranda and miscellaneous
Box 29

Johnston, Don (continued)

(24-42 of 52 folders)
1979. Speech. Financial Analysts Meeting
Box 30
1979. Speech. How the Future Looks from the Chairman's Chair
Box 30
1979. Other writing. JWT in 1974 and JWT in 1979 (notes)
Box 30
1979. Other writing. Leadership at JWT (pamphlet)
Box 30
1979. Speech. Opening in Office (presentation)
Box 30
1979. Speech. Re-Examination of the Process of Branding, 2 versions
Box 30
1979. Speech. To Managers of Worldwide Agency, San Francisco
Box 30
1979. Article. Up the Agency Ladder. MBA Executive, Oct.
Box 30
1979. Other writing. What JWT Stands for (pamphlet)
Box 30
1980. Speech. 1980s: An Advertising Perspective
Box 30
1980. Speech. Annual Meeting
Box 30
1980. Speech. Client dinner
Box 30
1980. Speech. Euro-Advertising
Box 30
1980. Speech. Interview with Don Johnston (JWT Bombay)
Box 30
1980. Article. JWT Chief Sees Talent Shortage, More Mergers, Expansion Ahead. Advertising Age, Nov. 13
Box 30
1980. Speech. Remarks to the JWT Company Board of Directors Dinner
Box 30
1980. Speech. Social Responsibility of Advertising
Box 30
1980. Speech. Texas Bank
Box 30
1980. Speech. To Hill and Knowlton
Box 30
1981. Speech. 1980-1990: Marketing Revolution
Box 30
1981. Speech. 1980s: An Advertising Perspective
Box 30
1981. Speech. AAAA--Accepting Chairmanship
Box 30
1981. Speech. AAAA Annual Meeting Introductory Remarks
Box 30
1981. Speech. AAAA Media Day: Keynote Address
Box 30
1981. Speech. Board of Directors Meeting JWT Company
Box 30
1981. Speech. Boy Scouts of America Lunch-O-Ree
Box 30
1981. Speech. Branded Products at the Crossroads
Box 30
1981. Speech. Communications Services: The Case for a New Growth Perspective
Box 30
1981. Speech. Dinner Introduction of Professor Arthur Laffer
Box 30
1981. Speech. Euro-Advertising Management Meeting
Box 30
1981. Other writing. European Regional Operations (presentation)
Box 30
1981. Speech. Ford Field Service Presentation
Box 30
1981. Speech. If Advertising were Our Client, What Would We Tell Him?
Box 30
1981. Speech. International Client Meeting
Box 30
1981. Speech. JWT Recruit Program
Box 30
1981. Other writing. London Client Evening (presentation; some pages missing)
Box 30
1981. Speech. London Client Presentation
Box 30
1981. Speech. Managing Change: the Impact of New Media Developments within a Changing Marketing Environment
Box 30
1981. Speech. Process of Self-Regulation in Advertising
Box 30
1981. Speech. Quick Tour through the Past, Present and Future of Advertising
Box 30
1981. Speech. Re-examination of the Process of Branding
Box 30
1981. Speech. Tape for Unilever Meeting
Box 30
1981. Speech. Trends in American Advertising
Box 30
1981. Speech. United Way
Box 30
1982. Speech. 1983 Planning and Backup (presentation)
Box 30
1982. Speech. After Dinner Speech in Tribute to Year Anniversary of JWT and the Phillipines
Box 30
1982. Speech. Annual Meeting of Stockholders (presentation)
Box 30
1982. Speech. B'nai B'rith Dinner
Box 30

Johnston, Don (continued)

(43-52 of 52 folders)
1982. Other writing. Denis Lanigan Anniversary (notes)
Box 31
1982. Speech. Dinner for David Orr
Box 31
1982. Speech. FDAF Chairman
Box 31
1982. Speech. JWT Group
Box 31
1982. Speech. Latin American Managers Meeting (speech and notes)
Box 31
1982. Speech. New Future for Personal Selling
Box 31
1982. Article. Possible Defensive Tactics. Progressive Grocer, Mar.
Box 31
1982. Speech. Present and the Future Role of Multi-National Agencies, Possible Trends and Current Problems and Pitfalls
Box 31
1982. Speech. Presentation to Security Analysts
Box 31
1982. Speech. Proprietary Association Dinner
Box 31
1982. Speech. Report of Chairman to the AAAA
Box 31
1982. Other writing. Role of the Board (mission statement)
Box 31
1982. Speech. Speech to Trainees
Box 31
1982. Speech. Speech to Trainees-JWT Around the World Agency Overview
Box 31
1983. Speech. Analysts Presentation
Box 31
1983. Speech. JWT Group presentation
Box 31
1983. Speech. Remarks at Board meeting
Box 31
1983. Speech. Road Show Financial Analysts
Box 31
1983. Speech. Tribute to Tom Sutton and Augusto Di Angelo
Box 31
1984. Speech. Analysts Presentation
Box 31
1984. Speech. Annual Meeting
Box 31
1984. Speech. Marketing in the Global Village
Box 31
1984. Speech. Opening of Epcot Forum
Box 31
1984. Speech. Security Analysts Meeting
Box 31
1984. Speech. Untitled
Box 31
1984. Speech. Zen and the Value of an Idling Engine
Box 31
1985. Speech. Analysts Presentation
Box 31
1985. Speech. JWT Group Shareholders Meeting
Box 31
1985. Speech. NYC Council on Economic Education
Box 31
1985. Speech. Paine Webber Conference
Box 31
1985. Speech. Speech to the Council on Economic Education
Box 31
1985. Speech. Statement to Board of Directors
Box 31
1985. Article. Who Will Lead the Thompson Company in the Year 2000? J. Walter Thompson News, June
Box 31
1986. Speech. How to Become an Advertising Man or Woman and Sundry Related Topics
Box 31
1986. Speech. Marketing in the Global Village
Box 31

Jones, Alun

(2 folders)
1975. Speech. Speech at ANA Financial Workshop
Box 32
1976. Speech. Agency is a Business
Box 32
1977. Speech. Society of Business and Economic Writers
Box 32
1978. Speech. Growth and Return on JWT Investment
Box 32
1979. Speech. Financial Analysts presentation
Box 32
1973. Speech. Factories Make Products, Consumers Buy Brands: How Come?
Box 32
1973. Speech. Ethics in Advertising
Box 32
1994. Speech. When Ads Work: New Proof of How Advertising Triggers Sales
Box 32

Jones, Richard P.

(2 folders)
1960. Article. Understanding the Changing Agency
Box 32
1966. Article. Computers in Media at JWT
Box 32
1967. Article. Computer Editorial (2 versions)
Box 32
1967. Article. Spanish-language Market in U.S.
Box 32
1969. Speech. Outdoor Medium-American Style
Box 32
1970. Speech. If You've Got It--Flaunt It
Box 32
1971. Article. Problems of Overchoice (speech and article, 2 versions)
Box 32
1973. Speech. Allocation of Advertising Funds
Box 32
1973. Speech. Concept of Effective Reach
Box 32
1974. Speech. How are 'Positions' Compared in Media
Box 32
1975. Speech. Outdoor's Pot of Gold
Box 32
1975. Article. Media Directors View Today's Newspaper Needs and Future
Box 32
1975. Speech. Newspapers for Advertising Age
Box 32

Joyce, Timothy

(2 folders)
1964. Speech. Setting Targets in Advertising Research
Box 32
1967. Article. Advertising's Major Role? Bolstering Brand Loyalty
Box 32
1967. Article. New Technique for Studying Reading Behaviour
Box 32
1972. Speech. Personality Classifications of Consumers
Box 32
1973. Other writing. Better Way to Measure Magazine Audiences (pamphlet)
Box 32
1973. Speech. Methods of Measuring Magazine Audiences
Box 32
1984-1986. Other writing. Histories of JWT
Box 32
Undated. Other writing. Text for an informational booklet
Box 32
1993. Other writing. Marketing in Crisis (report)
Box 32
Circa 1983. Other writing. Thought for Food (report)
Box 32
1981. Speech. Future's Not What It Used To Be!
Box 32
1982. Speech. In Search of what the Ratings Hide
Box 32
1982. Article. You Can Do It Yourself! Marketing and Media Decisions, Apr.
Box 32
1983. Speech. Remarks at OAAA Convention
Box 32
1983. Article. How Winds Helped Salvage a Dreary TV Season. Advertising Age, Apr. 25
Box 32
1984. Other writing. Conversation with Ron Kaatz (interview)
Box 32
1984. Article. Local Cable Ads: Simplicity Aimed at Selling. Marketing and Media Decisions, Nov.
Box 32
1984. Article. Problems in Insuring Effective Ad Exposure. Broadcasting, May 21
Box 32
1984. Speech. What the Ratings Aren't Telling Us
Box 32
1985. Other writing. Cable Advertiser's Handbook (book)
Box 32
1985. Article. Mediology. Marketing and Media Decisions, Nov.
Box 32
1985. Article. Solving Problems in New Ways: A Research Challenge! Journal of Advertising Research, June/July
Box 32
1986. Speech. Zapping and the Hundredth Money
Box 32
Undated. Speech. American Mediaman Abroad
Box 32
Undated. Speech. Intrapreneur (sic) in the Media Department
Box 32
1983. Speech. Advertising Cookies and Crackers
Box 33
1986. Article. Agency Research: Myth and Legend. Journal of Advertising Research, Dec.-Jan.
Box 33
1981. Speech. Canadian Sales Meeting
Box 33
1983. Speech. Monroe Auto Equipment
Box 33

Katz, William A.

(3 folders)
1980. Article. Sliding Schedule of Advertising Weight. Journal of Advertising Research, Aug.
Box 33
1971. Speech. Spanning the Staff Management-Top Management Opportunity Gap
Box 33
1986. Article. Eating off the Fat of the Land. Once Over Lightly, Jan.
Box 33
1980. Speech. Getting More Out of Your Agency (Quaker International Seminar)
Box 33
Circa 1981. Article. There's Life in Advertising
Box 33
1936. Article. Prodigal Son's Father
Box 33
1977. Article. Greeks Have a Word for It. JWT News, Sept.
Box 33
1990. Article. Perspective on Brands. Journal of Consumer Marketing, Fall
Box 33

King, Stephen

(6 folders)
1969. Speech. Inter-Media Decisions: Implications for Agency Structure
Box 33
1974. Speech. What is a Brand?
Box 33
1975. Speech. MRS Conference
Box 33
1975. Article. Practical Progress from a Theory of Advertisements
Box 33
1975. Speech. Research from the Inside and the Outside
Box 33
1978. Other writing. Crisis in Branding (report)
Box 33
1978. Article. New Brands: Barriers to Entry?
Box 33
1983. Other writing. Conversation with Stephen King (interview). JWT News, Sept.
Box 33
1985. Other writing. Crisis in Branding (report)
Box 33
1986. Other writing. Tool Kit (handbook)
Box 33
1991. Article. Brand-Building in the 1990s. Journal of Marketing Management
Box 33
1991. Article. Tomorrow's Research. Admap, Sept.
Box 33
Circa 1937. Speech. Small Account and the Large Agency
Box 33
1939. Speech. Dinner speech at the Annual Meeting of the AAAA
Box 33
1939. Speech. Expanding Opportunities for Advertising
Box 33
1984. Speech. Good Idea Works As Long As It Isn't Proven That It Doesn't Work
Box 33
1986. Speech. Wird JWT die kreativste Agentur in Deutschland?
Box 33
1958. Article. New Way to Profile Your Market
Box 33
1958. Article. Uses and Abuses (of copy testing)
Box 33
1960. Article. Personality Characteristics of Purchasers
Box 33

Kostrya, Richard

(2 folders)
1983. Article. Web Buying Traffic Jam a Scam? Marketing and Media Decisions, Oct.
Box 33
1984. Article. Cable's Erosion of Network Audiences; No Standstill. CableAge, June 11
Box 33
1984. Article. Kostyra's Credo: Find the White Peas
Box 33
1984. Article. Survival Rate for USA Today. Marketing and Media Decisions, June
Box 33
1984. Article. Zapping--A Modest Proposal. Marketing and Media Decisions, Mar.
Box 33
1985. Article. Premiums for 15s Seen as Drag on the Market. TV/Radio Age, Dec. 9
Box 33
1986. Speech. Creative Medium, or Creative Message?
Box 33
1990. Article. Communications in the Future: The Changing Media Environment. JWT U.S. Media, Aug.
Box 33
Undated. Article. Will Pay Stay Commercial Free?
Box 33
1982. Article. Ron Kovas on Advertising Careers. JWT News, Dec.
Box 33
1983. Article. Creating Standards of Professionalism. Advertising Age, Dec. 19
Box 33
1983. Article. Size is the Key. Stimulus, June
Box 33
1961. Article. Selecting Commercial Spokesmen
Box 33
1976. Article. Why I Won't Teach Advertising
Box 33
1977. Article. Agencies Don't Need Personnel 'Experts'
Box 33
1978. Article. Sources You'd Never Expect May Offer New Competition for Advertising Agencies
Box 33
1981. Speech. How to Stimulate Creativity
Box 33

Krupski, Andy

(5 folders)
1988. Speech. Achieving a Balance: The New Marketing Mix
Box 33
1991. Speech. Advertising Support Project
Box 33
1991. Speech. Presentation to Scott Paper Ltd.
Box 33
1992. Speech. Presentation to Cottonelle
Box 33
1993. Speech. Tea: Age Old Beverage for New Age Consumers
Box 33
Undated. Article. Grim Reber (profile of John U. Reber, JWT VP and pioneer in commercial radio broadcasting)
Box 33
[Copyright retained by heirs of H. Calvin Kuhl. No photocopying without permission.]
Box 33
1965. Article. Low Men on the Totem Pole?
Box 33
1961. Speech. Measuring the Effectiveness of Television Advertising
Box 33
1969. Article. Utility Advertising from the Agency Point of View
Box 33

Lanigan, Denis G.

(1-2 of 8 folders)
1978. Speech. Managing a JWT Office--Performance and Profit
Box 33
1978. Speech. Reshaping JWT for Future Needs and Opportunities
Box 33
1981-1983. Other writing. Memoranda and miscellaneous
Box 33
1982. Speech. Marketing in the World Village
Box 33
1983. Speech. What is Multinationality?
Box 33
1983. Speech. What We Believe In, Or Is There a Thompson Philosophy?
Box 33
1984. Speech. Coming New Media Revolution: Myths and Realities
Box 34
1984. Speech. How Do We Get There?
Box 34
1984. Speech. J. Walter Thompson Company: Where It Comes From, Where It Is Today, Where It Appears To Be Going
Box 34
1984. Speech. JWT--A Personal View
Box 34
1985. Speech. UK Credentials Opening
Box 34
1986. Speech. It's a Long Way Down to the Creative Department: Or, Information and Its Discontents
Box 34
1986. Speech. Taking the Risk Out of Creative Risk-Taking
Box 34
1986. Speech. Why I Envy You Beginning Your Career at JWT (See also: Inquiry File for draft of speech to trainers)
Box 34
1983. Article. Humanistic Advertising, 2 versions
Box 34
1983. Speech. Future Language of Diamonds
Box 34
1985. Speech. How People Use Advertising
Box 34
1986. Article. How People Choose Food: The Role of Advertising & Packaging
Box 34
1987. Article. Very Short History of Advertising to Women (2 versions)
Box 34
1993. Speech. From Biker Mice to Fireball Salsa
Box 34
1974. Article. What is a Brand? London Graduate School of Business Studies, Mar.
Box 34
Undated. Other writing. Cost Accounting for Advertising Agencies (authorship uncertain; could be Donald Foote)
Box 34
1984. Speech. Creative Excellence
Box 34
1995. Speech. Brand Loyalty Marketing
Box 34
1984. Speech. Overlooking Print
Box 34
1960. Article. Creative Marketing: A New Role for Advertising Agencies
Box 34
1963. Speech. Creative Youth Has its Say
Box 34
1977. Speech. Energy and the Consumer--Is This the End of the Big Car?
Box 34
1958. Speech. Putting Copy Research in Perspective
Box 34
1958. Article. Furor and Fundamentals
Box 34
1958. Article. Competitive Pressures are Corrupting Market Research
Box 34
Undated. Article. Role of the Marketing Staff
Box 34
1956. Article. Day of Infamy (2 versions)
Box 34
1930. Article. Quantitative Measurement of Human Efficiency under Factory Conditions
Box 34
1948. Speech. People--The Fabric of Markets
Box 34
1948. Speech. Your Opportunity for Market Leadership
Box 34
1978. Speech. New Medium--Television in the 1980s
Box 34
1979. Article. Television in the '80s (2 versions)
Box 34
1980s. Other writing. New Electronic Media (summary)
Box 34
1980. Article. Crawling Before Walking in the New Video Media
Box 34
1981. Speech. Future's Not What It Used To Be!
Box 34
1981. Speech. Runaway Spot Markets...Negotiating in Tough Situations
Box 34
1964. Speech. What Population Trends Mean to Advertising Planners
Box 34
1979. Speech. Untitled (in German)
Box 34
1980. Speech. Ford of Europe: Past, Present, Future
Box 34
1973. Article. 1974…Sink or Swim? Australian B&T, Nov.
Box 34
1985. Article. Network Television--Today and Tomorrow
Box 34
1976. Speech. Untitled, on press relations
Box 34
1960. Speech. Speech to Marketing-Merchandising Seminar
Box 34
1966. Article. Unlimited Supermarket Potential Seen or Candy (2 versions)
Box 34
1966. Speech. Would You Believe...There's a Merchandising Machine (2 versions)
Box 34
1984. Article. Agency Producers Assess Commercial Making Out West. Backstage, Aug. 17
Box 34
1980. Article. Is Your Copy Making (Brain) Waves? Once Over Lightly, July
Box 34
1985. Article. Concept Testing: Crystal Ball or Crap Shoot? Once Over Lightly, May
Box 34
1984. Article. Case for Localizing National Media. Marketing and Media Decisions, May
Box 34

Manning, Burt

(1-2 of 17 folders)
1975. Article. Stimulus and Response
Box 34
1977. Speech. Video Disc? Video Tape? Video Bust?
Box 34
1978. Speech. Everything Changes But People
Box 34
1978. Speech. Illiteracy--The Communications Cancer
Box 34
1978. Speech. It's Not What You Say, It's What They Hear (2 versions)
Box 34
1978. Speech. JWT Creative Seminar
Box 34
1978. Speech. Speech to NYO Creative Dept.
Box 34
1978. Speech. Yes--But What Responses?
Box 34
1979. Speech. Advertising Research--Stimulant or Depressant
Box 34
1979. Other writing. Messages from Manning (Wall Street Journal ad)
Box 34
1980. Speech. Speech in Manila on U.S. Advertising
Box 34
1980. Speech. Speech to JWT Atlanta Office
Box 34
Circa 1980. Speech. Trends in U.S. Advertising
Box 34
1980. Speech. What Advertising Must Do in an Age of Suspicion (speech and article)
Box 34

Manning, Burt (continued)

(3-9 of 17 folders)
1981. Speech. HVIE presentation to Board of Directors
Box 35
1981. Speech. Radio: Friendly Persuasion
Box 35
1982. Article. Bankers are Entitled to Their Money's Worth
Box 35
1982. Speech. Brand Personality
Box 35
1982. Other writing. Burt Manning on the Fine Art of Print (summary)
Box 35
1982. Speech. How Much is Great Advertising Worth?
Box 35
1982. Speech. In Defense of the Press
Box 35
1982. Speech. Is Advertising Dead?
Box 35
1982. Speech. Most Expensive Advertising in the World
Box 35
1982. Speech. Strategy: Semper Fideles
Box 35
1982-1983. Speech. How Advertising Works (2 versions)
Box 35
1982-1983. Speech. Roots of Communication
Box 35
1982-1991. Other writing. Memoranda and miscellaneous
Box 35
1983. Speech. Adweek Conference
Box 35
1983. Speech. How Understanding Attitudes Helps Us Judge Advertising
Box 35
1983. Speech. Speech to the Adweek Conference
Box 35
1983. Speech. Why Would Anybody Want to be in the Advertising Business?
Box 35
1984. Speech. Global Advertising: Fact or Fiction?
Box 35
1984. Speech. Pittsburgh Ad Club presentation (draft)
Box 35
1984. Speech. Standing Out in the Crowd
Box 35
1984. Speech. Unfulfilled Opportunities in Cable
Box 35
1984. Speech. Visual Revolution (2 versions)
Box 35
1985. Speech. Atlanta Ad Club (2 versions)
Box 35
1985. Speech. GTE Advertising Conference
Box 35
1985. Speech. Last Speech about Creativity You'll Ever need to Hear
Box 35
1985. Speech. What Chicago Did to Advertising
Box 35

Manning, Burt (continued)

(10-17 of 17 folders)
1986. Speech. Visual Revolution
Box 36
1987. Speech. Thoughts on Timotei
Box 36
1988. Speech. Big Ideas: How to Make Them; How to Know Them; How to Keep Them Alive
Box 36
1988. Speech. Soul of a Company
Box 36
1989. Speech. Media: The New Creative Frontier?
Box 36
1994. Article. Advertising's Future: TV or not TV? The Advertiser, Fall
Box 36
1994. Speech. History of Kodak Brand Advertising (AAF World Series of Advertising)
Box 36
1995. Speech. Creating Maximum Bandwidth (World Federation of Advertisers Congress)
Box 36
1995. Speech. Presentation to American Business Publishers
Box 36
Undated. Speech. Advertising that Moves Products
Box 36
Undated. Speech. Last Sure-Fire Guaranteed Secret to Success in the Advertising Business
Box 36
Undated. Speech. Our Creative Disciplines
Box 36
Undated. Speech. Stimulus and Response
Box 36
1986. Article. TV Ads Are Getting Better Because Clients Are Getting Younger
Box 36
1991. Speech. PR Person in Information Loop
Box 36
1980. Speech. Speech to South American Quaker Managers
Box 36
1984. Article. In the Picture. Television/Radio Age, May 28
Box 36
1978. Speech. How to Get More Business--Faster
Box 36
1989. Speech. Remarks to Advertising Research Foundation
Box 36
1980. Speech. Managing the New Media and the New Consumer: Implications for Food Advertising Strategy in 1990
Box 36
1981. Speech. New Consumer and the Media: Implications for Meat Marketing Strategy for the 1980s
Box 36
1935. Speech. Advertising Opportunities in the Federal Housing Program
Box 36
1937. Speech. Sales Conferences
Box 36
1953. Speech. How Advertising Can Best Create the Right Impression of You and the Industry
Box 36
1954. Speech. Speech to American Gas and Electric Service Corp.
Box 36
1954. Speech. Speech to Conference of Business and Industry
Box 36
Circa 1955. Article. Challenge to American Enterprise
Box 36
1971. Speech. National Beer Wholesalers' Association Convention
Box 36
1977. Speech. Speech to Rotary Club
Box 36
1947. Article. Statistics in Market Surveys
Box 36
1948. Article. Bedevilled with Detail
Box 36
1948. Speech. Market Research
Box 36
1961. Speech. Reducing Economic Illiteracy
Box 36
1966. Speech. 10 Creative Commandments for Young Account Representatives
Box 36
1966. Speech. Untitled
Box 36
Circa 1949. Article. La Colocacion de Productos Estranjeros en Estados Unidos
Box 36
1950. Article. American Market for European Goods
Box 36
Circa 1950. Other writing. Die Vereinigten Staaten von Amerika (pamphlet)
Box 36
1950. Article. El Mercado Norteamericano para Articulos do Ultramar
Box 36
1980. Speech. Trends fur die Wege zum Verbraucher von Morgen
Box 36
1990. Speech. Quebec Consumer
Box 36
1982. Article. Maestro Metter. JWT News, Fall
Box 36
1985. Article. Bert Metter of J. Walter Thompson on the New-Business Climate
Box 36
1985. Article. First Ad I Never Wrote (Mustang). Magazine Age, Jan.
Box 36
1985. Article. If He Zigs, You Zag if You Want to Stand Out. Back Stage, Dec. 20
Box 36
Undated. Article. Future of Advertising: Some Sure Things
Box 36
1992. Speech. Idea Company
Box 36
1995. Speech. 21st Century Consumers
Box 36
1984. Speech. Battle of the Burgers
Box 36
1929. Speech. Les Demandes du Présent du Travail de Publicité
Box 37
1929. Speech. Strange Interlude of Advertising--The Actual Day's Work
Box 37
Undated. Speech. Advertising Agency of the Future
Box 37
1978. Speech. Perspective on Client and Agency Relationships
Box 37
1912. Other writing. Backward Art of Spending Money (booklet)
Box 37

Monsarrat, John

(3 folders)
1968. Article. Professionalism in Advertising Agency Practice
Box 37
1969. Speech. Why Advertising Isn't as Productive as Agencies and Clients Know How to Make It
Box 37
1971. Other writing. Case for the Full Service Agency (pamphlet, 2 versions)
Box 37
1971. Speech. Piecemealism: Footnotes from a Friendly Observation Post
Box 37
1985. Other writing. Angel on the Yardarm: The Beginnings of Fleet Radar Defense and the Kamikaze Threat (monograph)
Box 37
1992. Other writing. Addendum to the Archives (memoir)
Box 37
1977. Article. Straight from the Horse's Mouth. JWT News, Aug.
Box 37
1973. Speech. Speculations Based on Current Sociologican and Toiletries Marketing Trends
Box 37
1975. Speech. Review of Fashions in the United States in 1974 and for 1975
Box 37
1975. Speech. Sociological Trends in the United States in 1973 and 1974
Box 37
1966. Article. India Editorial
Box 37
Undated. Article. Business and Society, 5 issues
Box 37
1968. Other writing. Some Important Things I Believe a Young Account Representative Should Know About Library Research (pamphlet, with Elizabeth L. Smith and Marilyn Modern Bockman)
Box 37
1980. Other writing. What Every Account Representative Should Know About Library Research (pamphlet, with Elizabeth L. Smith)
Box 37
1977. Article. Media Professionals. Television/Radio Age, June 20
Box 37
1974. Article. Freedom of Choice is Best Consumer Weapon. Advertising Age, June 3
Box 37
1975. Article. Savvy Marketers Will Improve Women's Ad Roles. Advertising Age, Mar. 3
Box 37
1978. Article. Would Your Daughter Want to Marry This Ad? Advertising Age, Aug. 7
Box 37
1979. Other writing. Draft of essay on Chicago Office history
Box 37
1979. Other writing. Statement on price controls in Canada
Box 37
Circa 1980. Speech. Untitled
Box 37
1977. Speech. Successful New Products
Box 37
1977. Other writing. Consumer Change and Conflict (draft of conference paper)
Box 37
1942. Article. Timebuyer Thinks of Radio Selling and Wonders Why There Aren't More Department Stores on the Air. Broadcasting, May 4
Box 37
1943. Article. Few War Casualties: Early Fears Not Justified. Variety, July
Box 37
1944. Speech. Why Radio Time Buying is Hell
Box 37
1945. Article. How Time Buyers View Broadcast Measurement Bureau... (editorial). The Advertiser, Apr.
Box 37
1949. Article. How Should Television be Sold? (article quotes Nelson)
Box 37
1983. Speech. Retail Advertising Seminar
Box 37
1979. Speech. Consumer: Rules Have Changed
Box 37
1975. Article. Smaller Countries Lead in Fee Use. Advertising Age, June 2
Box 37
1981-1986. Other writing. Memoranda and miscellaneous
Box 37
1981. Speech. Future's Not What It Used To Be!
Box 38
1981. Speech. Managing Change--The Role of Communications
Box 38
1981. Speech. Speech to JWT personnel
Box 38
1983. Other writing. Memoranda and miscellaneous
Box 38
1983. Speech. Presentation to NYO
Box 38
1984. Speech. Introduction to Epcot Meeting
Box 38
1984. Article. Realities of Global Marketing. Advertising Age, Dec. 10
Box 38
1986. Speech. Worldwide Management Trends
Box 38

O'Donnell, Joseph

(2 folders)
1984. Speech. Expectations of Our People
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1986. Other writing. Memoranda and miscellaneous
Box 38
1981. Speech. Lifestyle Changes in the 1980s
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1980. Speech. I'm a Little Worried About Marketing
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1993. Other writing. Sounds of Silence: Functions and Use of Silence in Television Advertising (academic essay)
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Undated. Speech. Four Freedoms of Advertising (written for Lee Iacocca for AAAA Meeting; annotated "best thing ever written about agency-client relations")
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1948. Other writing. Brink of Madness (fiction). Saturday Evening Post, May 8
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1948. Speech. New York Advertising Man Goes West
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1972. Article. Communications and the Art of Living in a Cybernated Age
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1979. Other writing. Organization (memorandum)
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Owett, Bernard

(5 folders)
1972. Speech. Talk given to graduate class in Art-Design
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1973. Speech. Listerine Advertising--talk given at Harvard Business School
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1974. Speech. Listerine Story
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1974. Speech. Talk on Designing Effective Advertising
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Circa 1974. Speech. TV Ad
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1975. Speech. General Talk on Advertising
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1975. Speech. It's Not What You Do, It's the Way You Do It
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1975. Article. Owett on Film. JWT News, Mar.
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1975. Speech. Popular Culture in the U.S.A. How Does it Affect Advertising?
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1975. Speech. Slice of Whose Life
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1975. Speech. Talk on Advertising in 1975
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1975. Speech. Talk on Commercial Advertising
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1975. Speech. Talk on Print Advertising
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Circa 1975. Speech. Talk on Successful Salesmanship
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1976. Speech. How to Become Rich and Famous through Graphic Design
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1976. Speech. TV Ad
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1978. Speech. Listerine Antiseptic
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1978. Speech. Talk on Radio
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1978. Article. TV Ad: Some of My Best Friends are Continuing Characters
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1978. Speech. Why Use a Continuing Character
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1979. Speech. Talk on Commercials--IBM Presentation
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1979. Speech. Talk on Importance of Production and Execution in Advertising
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1980. Speech. Changing Lifestyles Means Changing Advertising
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1980. Speech. Changing Lifestyle Means changing Advertising in the '80s
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1980. Article. Commercials reflect changing life styles (editorial)
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1980. Article. JWT's Owett Talk on Changing Lifestyles
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1980. Speech. Next Fifty Years, a Fearless Forecast
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1980. Speech. Red, White and Blue in :30 and :60
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1980. Speech. Very Good Season for Dummies
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1981. Speech. Burger King Story
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1981. Speech. Changing Lifestyles: How Do They Affect Advertising?
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1982. Speech. Fine Art of Survival
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1982. Speech. Ingredients for Successful Communication
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1982. Article. Second Generation
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1983. Speech. Advertising Execution in the '80s Where is it Moving and Why
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1983. Speech. OTC Advertising in the U.S.A. Today
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1983. Speech. Talk on Effective Production in Warner Lambert Commercials
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1983. Speech. Talk on OTC Advertising
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1984. Speech. More than You'll Ever Need to Know about Television Production
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1984. Speech. Warner Lambert International
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1988. Speech. Use and Abuse of Creative Trends in Advertising
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1989. Speech. Commercials! Where Do Those Damned Ideas Come From?
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1989. Speech. How to Create Effective Packaged Goods Advertising in the 1990's
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1989. Speech. Talk on Rock and Roll
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1990. Speech. Anticipating the Nineties: A Look at Things that Will Influence Advertising during the Next Ten Years
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1990. Speech. Talk on the Past and the Future of Advertising
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Undated. Speech. Ad-Man at the Movies
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Undated. Article. ...And the Rockets' Red Glare, the Ads Bursting in Air...
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Undated. Other writing. Interview of B. Owett regarding the 56th Annual Art Directors Show
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1937. Speech. New Frontier for Advertising
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1973. Speech. Marketing in Mexico
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Parker, Ward

(1 of 2 folders)
1957. Speech. Merchandising--The Vital 50% of the Advertising Job
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1959. Speech. Agency's Function in Today's Marketing Concept
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1959. Speech. Agency Views Space Management
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1959. Speech. Is Agency-Producer Cooperation Possible? (2 versions)
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1960. Speech. How Has JWT Equipped Itself to Meet its Marketing Responsibilities in the '60s
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1960. Speech. Marketing Counsel or Specialists in Advertising
Box 38
1960. Speech. Place of Premiums in Marketing Strategy
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1961. Speech. Retail Revolution and its Significance to National Advertisers
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1961. Speech. Revolution in Retailing
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Parker, Ward (continued)

(2 of 2 folders)
1962. Speech. Retail Revolution and its Significance to Marketing Executives
Box 39
1962. Speech. Your Role in the Retailing Revolution
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1963. Speech. Merits and Tie-Ins from the Standpoint of Creativity and Coordination
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1990. Speech. J. Walter Thompson Company's Approach to Creative Advertising
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1983. Article. What's Brewing in Brazil. JWT News, May.
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Circa 1984. Speech. How Does an Increased Commitment to Global or Regional Advertising Campaigns Affect Local Creative Department?
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1980s. Article. Bob Payton Tour to London Guide
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Circa 1937. Speech. Future Magazine of Advertising
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1979. Other writing. Second Time Around (report on Canadian women in the workforce)
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1970. Speech. Advertising Agency Role in the Selection and Use of Trademarks
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1975. Speech. Focus on Research Creditability
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1976. Other writing. Reaching the U.S. Businessman (draft)
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1979. Speech. Measurement in Business Media Research
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1984. Article. Media Strategies for the Information Age. Marketing and Media Decisions, special issue, Apr.
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1981. Article. Pay TV. Stimulus, Sept.
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1985. Other writing. Memoranda and miscellaneous
Box 39
1984. Speech. Remarks before World Trade Conference
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1970. Speech. Flying Leap
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1975. Speech. Greenhouse: Making Music for Advertising
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1973. Article. Dialog, and Marketing Research
Box 39
1973. Speech. How Newspaper Promotion Men and Women Can Better Serve Their National Clients and Advertising Agencies
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1974. Speech. How an Advertising Agency Works (AAAA presentation with Larry Sachnowitz and Jeremy Sprague)
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1975. Other writing. Outlook for Newspapers over the Next Decade (draft)
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1975. Article. Technology, Solid Finances Bolster Newspapers. Advertising Age, Nov. 17
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1976. Speech. Remarks at INAE convention
Box 39
1977. Speech. Remarks at ANPA Research Institute
Box 39
1979. Article. 8 Out of 10 Newspapers. Marketing and Media Decisions, Aug.
Box 39
1979. Speech. Remarks at Newspaper Graphics Seminar
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1983. Article. New Values in Print. Marketing and Media Decisions, Mar.
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1984. Speech. Newspaper's Number One Position in the Advertising Market: Can They Hold Onto It?
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1985. Speech. Greenbrier talk
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1955. Article. Politics Begin at the Polls
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1985. Speech. Atlanta Analysts Meeting
Box 39

Porter, Arthur A.

(2 folders)
1955. Speech. How Much Can the Consumer Take?
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1955. Speech. Let's Try for That Extra 10%
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1956. Speech. Dynamic Media Strategy
Box 39
1956. Speech. Dynamic Media Strategy in Businesspaper Advertising
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1956. Article. Four Top Agencies and Their Media
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1956. Speech. Some Things I Would Be Thinking about If I Were a Newspaper Publisher
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1957. Speech. Advertising Problem
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1957. Speech. Cash in on Color
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1957. Speech. How Competitive Can You Get
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1957. Article. Mediaview
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1957. Speech. New Dimension of Radio
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1957. Speech. Third Dimension in Media Values
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1959. Speech. Look Forward to the 1960s
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1993. Speech. Introductory remarks to Canadian Advertising Congress
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1954. Article. There is Nothing Too Little...
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1955. Speech. Craftsmanship and the Type Director
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1955. Speech. Let's Make It Easy to Read!
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Circa 1961. Article. Tips on Type
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Undated. Speech. Why the Dual Standards in Typography?
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1973-1983. Other writing. Miscellaneous small . Article. s and clippings
Box 39

Preschel, W. Lee

(3 folders)
1974. Other writing. Project for JWT Central America 1974 (draft for booklet)
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1983. Speech. Ten Tried and Trusted Methods of Getting the Least from Your Advertising Agency
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1975. Other writing. Quoted in article
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1978. Article. Sitting Down to Talk: Advertising World and Performers' Unions. Broadcasting, Jan. 9
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1984. Speech. Brand Culture
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1995. Speech. Can Your Agency Walk and Chew Gum at the Same Time?
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1978. Other writing. Five Million Women: A Study of the Canadian Housewife (report)
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1994. Speech. Private Label 1994
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1985. Article. Turning on the Light…The Synetics Approach. Once Over Lightly, July
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Circa 1965. Other writing. Quest for Silence (essay)
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1925. Article. My Forty Years in the Advertising Business
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1932. Other writing. Reminiscences
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Circa 1935. Other writing. History of JWT
Box 40

Reed, Vergil D.

(1-7 of 11 folders)
Circa 1931. Article. Advertising on a Small Appropriation
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1933. Speech. Stop the Retail Sales Tax
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1941. Article. Data Now Available on How Distribution Met Depression
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1943. Article. Less Selling But More Marketing
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1943. Article. War-Time Facts for Industry
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1944. Speech. Government De-Control
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1944. Article. Look at What They Found in the Trash Cans!
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1944. Article. Now is the Time for Government Agencies to Release Marketing Data
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1944. Article. War Time Facts and Peace Time Needs
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1944. Speech. Where are They and Where Will They Be? (speech and article)
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1945. Speech. Population and Purchasing Power (speech and article, 3 versions)
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1945. Other writing. Post-War Economic Policy and Planning (U.S. House of Representatives Report, Reed's personal copy)
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1945. Article. Re-Establishing Markets for Packaged and Branded Merchandise
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1946. Article. If Dreams Were Firm Orders, We Would Never Need Salesmen Again
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1946. Speech. Market Outlook for the Construction Industry
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1946. Speech. Market Research
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1946. Speech. Marketing Research Has Gone Upstairs
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1946. Article. Markets Change Faster than You Think
Box 40
1946. Speech. Promotion and Research
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1946. Article. Reading America's Palm
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1946. Article. Trends in Population and Purchasing Power
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1946. Article. You are One of These
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1947. Article. Base on Which Selling Plans and Policies Must Build
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1947. Article. Book Review
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1947. Speech. Look Behind the World Trade Mirror
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1947. Speech. Speech at Weco Forum
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1948. Other writing. Getting the Most Out of Marketing Research (speech and article, 3 versions)
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1948. Article. Good News-and Bad-About Sales
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1948. Article. Jackpot for (2 versions)
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1948. Article. Jute Industry Faces Real Task in Combating Steady Inroads by Paper
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1948. Other writing. Selection, Training, and Supervision of Field Interviewers in Marketing Research (committee report)
Box 40
1949. Speech. Business Climate and Outlook
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1949. Speech. Economic Climate and Outlook (speech and article)
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1949. Speech. International Marketing Research
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1949. Speech. Modern Marketing Methods for Hosiery Wholesalers
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1949. Article. No Cause for Jitters in Business Outlook
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1949. Article. Population Trends and Changes in the Next Decade
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1949. Article. Recent Developments in Distribution
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1949. Speech. West Coast... Basic Trends and Opportunities
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1950. Speech. Challenges Facing Food Distributors in the '50s (speech and article)
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1950. Other writing. Det Amerikanske Marked for Europaeiske Varer (Danish booklet)
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1950. Article. How and Where to Get the Facts for 'Operation Marketing (2 versions)
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1950. Speech. New Things in the Census
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1950. Speech. Values of Marketing Research (speech and article, 3 versions)
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1951. Other writing. How to Use the Census (pamphlet)
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1951. Speech. Cupid, the Stork, the Grim Reaper and Your Market
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1951. Article. Expanding Commerce Must Be Based on Healthy Balanced Trade
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1951. Article. Fastest-Growing Markets in the U.S.
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1951. Article. Import Blindness
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1951. Article. New Aid to Marketing Men: State Economic Areas
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1951. Article. New Look
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1951. Speech. Other Side of the World Trade Mirror
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1952. Article. American is Growing--Are You?
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1952. Speech. Future of Canadian-United States Trade
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1952. Article. Look or Two at '52
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1952. Article. Marketing in the Colleges
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1952. Speech. New Horizons in International Trade
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1952. Article. Outlook for the Home Laundry Industry
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1952. Article. What Our Aging Population Means to Marketing (3 versions)
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1952. Article. What Our Record Birthrate
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1952. Other writing. What's the Potential Sardine Market in Bolivia? (pamphlet)
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1953. Article. Are You Talking to Your Prospects as if They Lived in 1900 (by Ruth Reed)
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1953. Article. City is Business Capital and World Supermarket
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1953. Article. Don't Miss This Gold Mine of Market Data (2 versions)
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1953. Article. Russia Calls It Dumpling
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1953. Speech. Us Uncultured Americans (2 versions)
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1953. Speech. What's Happening to the American Market?
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1953. Article. You Don't Have to Die to Win
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1954. Article. Changes in Your Market and How You Get There
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1954. Speech. Cupid, the Stork, the Grim Reaper, Change, and Your Market
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1954. Speech. Is Canada Prepared for Her Economic Future?
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1954. Speech. Outlook for 1955
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1954. Speech. What Can or Should a Trade Association Do to Aid its Members With Their Marketing Problems
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1955. Article. Ballooning Government Outgrows Business
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1955. Speech. Changing in Your Market in the American Economy (speech and pamphlet, 3 versions)
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1955. Speech. Economic Look Ahead
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1955. Speech. How Can Wholesalers Attune Themselves to Expanding Markets?
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1955. Article. How to Get the Most Out of Marketing Research
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1956. Speech. Basic Trends in Population (2 versions)
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1956. Article. Big Market Growth in Latin America
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1956. Speech. Building a Dynamic Appliance Market
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1956. Article. Changing Profile of the United States Market
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1956. Speech. Consumer Market in Our Economy
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1956. Speech. Consumer You'll Meet
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1956. Article. Elusive Consumer
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1956. Article. General Economic and Farm Market Outlook
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1956. Speech. How Many One-Mores Can Your Market Take?
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1956. Speech. Latin American Markets
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1956. Speech. Speech delivered by Mr. Takeo Komuro
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Reed, Vergil D. (continued)

(8-11 of 11 folders)
1957. Speech. Dynamic American Market
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1957. Speech. Our Economy and Your Farm Market
Box 41
1957. Speech. Our Fruit Basket Market
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1958. Article. American Market Today and Tomorrow
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1958. Article. Better Marketing: The Key to World Markets and a Higher Standard of Living (also an Italian version)
Box 41
1958. Article. Changing Farm Market
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1958. Speech. Changing Role of the Advertising Agency
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1958. Article. Miglior Distributions
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1958. Article. Tourism--The Partner of World Trade
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1960. Article. EAESP and You (talk on the Escola de Administração de Empresas de São Paolo, the first business college in Latin America)
Box 41
1960. Article. Motivation Research in Marketing
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1960. Article. Sao Paulo School to Become Latin America's First Business College
Box 41
1960. Speech. Us Uncultured Americans
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1961. Speech. Impediments to Foreign Trade
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1961. Article. Marketing Research from the Executive Standpoint
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1962. Speech. Changing Face of the American market
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1963. Speech. Future of Marketing in Argentina
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1964. Article. Investigacion de comercializaction desde el punto de vista ejecutivo
Box 41
1964. Speech. LAFTA--Its Problems and Prospects
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1965. Speech. Five Year Extension on the Trade Agreement Acts
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1966. Speech. Marketing Research from the Executive Standpoint
Box 41
1966. Speech. What is Marketing and its Place in the Economy?
Box 41
1967. Speech. Theory and Analysis of Demand
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1969. Speech. Advertising Strategy in Global Marketing (speech and article)
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1969. Speech. Around the World in an Hour and a Quarter
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Undated. Other writing. Broadening Horizons of Business (pamphlet)
Box 41
1950. Article. Badvertising Creates Negative Comments
Box 41
1951. Speech. New Developments and Progress in Our Interchange on Objectionable Advertising
Box 41
1994. Speech. Beyond Effective Frequency
Box 41
1960. Speech. What is Marketing? (2 versions)
Box 41

Resor, Stanley B.

(1-3 of 7 folders)

[Some of Resor's speeches and writings were located in three scrapbooks dating from Resor's purchase of the company in 1916 until 1957, two years prior to his retirement as Chief Executive Officer. A fourth scrapbook, covering the period from 1925 through 1939, has been lost. The scrapbooks also contained clippings, correspondence, pamphlets and other printed materials which accompanied the speeches and writings.]

1916. Speech. Address at Yale
Box 41
1916. Speech. In class
Box 41
1916. Speech. To Silk Association
Box 41
1916. Speech. To Yale Seniors
Box 41
1917. Speech. Sphinx Club
Box 41
1917. Speech. What Magazine Advertising is Accomplishing
Box 41
1918. Other writing. Report of National Committee on Agency Service (AAAA pamphlet)
Box 41
1918. Speech. Two Means of Saving Labor and Reducing Cost
Box 41
1919. Speech. Agency and the Representative
Box 41
1919. Other writing. How Advertising Helps Salesmen (pamphlet)
Box 41
1919. Article. How One Big Advertising Agency Trains Its Staff to High Efficiency. Associated Advertising, Aug.
Box 41
1919. Speech. Remarks made at U.S. Rubber Co. salesmen's convention
Box 41
1920. Speech. For United States Rubber Company convention
Box 41
1920. Speech. Large Versus Small Agency
Box 41
1920. Other writing. Letter to a client
Box 41
1920. Other writing. Letter to the editor, Printer's Ink
Box 41
1920. Speech. O'Sullivan's salesmen's convention
Box 41
1920. Speech. Talk to class
Box 41
1921. Speech. Address at Stanley Insulating Company sales convention
Box 41
1921. Speech. Do Laws Really Govern Human Action?
Box 41
1921. Other writing. Individual Effort Has Had Its Day (pamphlet)
Box 41
1921. Article. Methods of the Big Agency of To-Day. Fourth Estate, Nov. 5
Box 41
1923. Other writing. What Do These Changes Mean? (pamphlet)
Box 41
1924. Speech. Audit Bureau of Circulations from the Point of View of the Agency
Box 41
1924. Speech. Major Developments I American Advertising During the Past Decade
Box 41
1924. Speech. New Information
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1924. Article. What the American Association of Advertising Agencies Does to Make Advertising Scientifically More Effective. Annals of the American Academy of Political and Social Science, Sept.
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1927. Other writing. Advertising as a Career (pamphlet)
Box 42
1929. Article. Dollar-a-Year Graduate School. Pictorial Review, June
Box 42
1929. Article. Personalities and the Public
Box 42
1930. Speech. Press and Its Relation to Public Opinion and Government
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1930. Speech. Talk on Cutex and Odorono advertising
Box 42
1931. Other writing. Publicity Program for the Boys' Club (pamphlet)
Box 42
1931. Speech. Remarks at new members group meeting
Box 42
1938. Speech. Growth and Function of the Advertising Agency
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1940. Other writing. More Jobs Than Men (pamphlet)
Box 42
1949. Speech. Acceptance speech, Annual Advertising Awards
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1949. Article. Advertising--Some Paradoxes and Parallels. Advertising and Selling, Apr.
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1949. Other writing. Facts and the Gaining of Acceptance for Them (pamphlet)
Box 42
1952. Speech. Fellow Participants in a Great Adventure
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1955. Speech. Increasing the Knowledge Available to Management for Advertising Policy Decisions (authorship attributed to James Webb Young)
Box 42
1956. Article. Selling Ideas. Harvard Crimson Guide to Career Opportunities, Jan.
Box 42

Restall, Robin

(2 folders)
1978. Speech. International Advertising Coordination
Box 42
1980. Speech. How to Get the Best Out of Your Advertising Agency
Box 42
1984. Speech. Coordination, a Managers' View
Box 42
Undated. Speech. How to Improve Your International Advertising Through Cross-Breeding
Box 42
1970. Speech. Future Communication to Consumers
Box 42
1965. Article. Merchandiser Tells Why the Drug Store Should Be Where the Action Is. NARD Journal, July 5
Box 42
Circa 1920s. Article. Hundred Rules for Being a Business Man
Box 42
1973. Speech. What Really Happened as I Cried to My Basic MPP for Mercy
Box 42
1974. Speech. Advertiser/Agency Relationship--A Positive Force in an Unpredictable Economy
Box 42
1974. Speech. Challenges for Life Insurance Marketing Posed by Market and Consumer Forces over the Next Decade
Box 42
1974. Speech. Nationalism--A Reality
Box 42
1975. Speech. Advertising Agency
Box 42
1975. Speech. Changing Anatomy of an Advertising Agency
Box 42
1976. Speech. One International Service Company's Perspective Within a Nationalistic Environment
Box 42
1976. Speech. People Management at JWT Canada
Box 42
1977. Speech. Advertiser--Friend or Foe?
Box 42
1977. Speech. International Marketing Sensitivity
Box 42
1978. Speech. Agency Management Perspective on the Creative Department
Box 42
1978. Speech. Observations on Australian Advertising
Box 42
1979. Speech. North American Perspective on Australian Marketing
Box 42
1979. Speech. Role of Advertising
Box 42
1979. Speech. Should Advertising Agencies be Involved Below-the-Line?
Box 42
1981. Speech. Through the Looking Glass
Box 42
1982. Speech. Reflections of a Senile Ex-Manager
Box 42
1983. Speech. J. Walter Thompson: The Evolution of an Owl to a Hawk
Box 42
Undated. Other writing. Troutbeck--Year One Revisited (humor)
Box 42
1978. Speech. Generic Labels
Box 42
1965. Other writing. South Africa trip report
Box 42
1980. Article. They Even Gave It a Woman's Name So They Wouldn't Have to Pay Her as Much. Art Direction, Oct.
Box 42
1970. Speech. Advertising in Recession Periods
Box 42
1978-1979. Other writing. Miscellaneous small articles and clippings
Box 42
1966. Article. 7-Up is Wet & Wild
Box 43
1976. Other writing. Agency Leaders Speak Out on Advertising (Ross interview)
Box 43
1976. Article. Creativity Not Defined By a Sign on the Door
Box 43
1976. Article. From Hard Times/Hard Sell to Creativity/Economic Comfort (2 versions)
Box 43
1976. Article. Should Agencies Abolish Creative Department?
Box 43
1985. Article. Color Me Pink--How 'Bout You? Once Over Lightly, Sept.
Box 43
1985. Article. Cannes--Return on Investment. J. Walter Thompson News, Dec.
Box 43
1924. Other writing. Service of Research in the World of Affairs (draft)
Box 43
Undated. Article. Fact Finding in the Advertising Field
Box 43
1982. Article. Looking at Magazine Repro. Graphic Arts Buyer, Jan.-Feb.
Box 43
1987. Other writing. Statement on unsolicited ideas
Box 43
1982. Speech. Why This Approach Will Produce Better Planning Inputs Than Awareness to GRP Models
Box 43
1958. Article. Case for Advertising
Box 43
1977. Speech. Language and Symbols in Advertising
Box 43
1963. Speech. Is There a Provable Relationship between Advertising and Sales?
Box 43
1963. Speech. It's Amateur Night in the ___ Game (speech and article)
Box 43
1964. Speech. Who Put the Glue in the Marketing Mix?
Box 43
1965. Speech. General Advertising Speech to Bartlesville
Box 43
1966. Speech. Advertising Regulation
Box 43
1966. Speech. Budget, Budget, Who's Got the Budget?
Box 43
1967. Speech. Advertising Awards Day Speech
Box 43
1967. Speech. Background of the M.P.A. Free Choice Campaign
Box 43
1967. Speech. Client Service (see also Peter Gilow Papers)
Box 43
1967. Speech. Industry and the Future of Our Society
Box 43
1967. Speech. Marketing--The Path to Increased Profitability
Box 43
1967. Other writing. Newsstand Scene (recording script), 3 versions
Box 43
1967. Speech. Simple Complexities of Marketing in America
Box 43
1968. Speech. Changing World of Thompson
Box 43
1968. Speech. Closing Speech to Magazine Publishers Association
Box 43
1968. Speech. Consumerism
Box 43
1969. Other writing. Advertising Council Annual Dinner (script)
Box 43
1969. Other writing. Management Control at JWT (draft)
Box 43
1969. Speech. Morality in the Media (on pornography)
Box 43
1969. Speech. Speech to ANA Management Seminar
Box 43
1969. Speech. Speech to Public Relations Managers Mtg.
Box 43
1969. Speech. Three Marketing Thoughts for the '70s
Box 43
1970. Speech. Magazine Day--History of Media
Box 43
1970. Other writing. Minutes of the Advertising Council (script)
Box 43
1970. Speech. Speech to Religion in American Life
Box 43
1970. Speech. Speech to Traffic Audit Bureau
Box 43
1971. Article. Advertising Function (2 versions)
Box 43
1972. Speech. Communication with the Consumer in Today's Gas Climate
Box 43
1973. Article. I'm Sure You Remember Snake Oil
Box 43
1975. Article. Are They (Research Tests) as Good as They Could Be?
Box 43
1975. Article. Need Ad Research?
Box 43
1975. Article. Should the Agency Man Jump Ship for the Client in Today's Job Market?
Box 43
1975. Article. They Did It With Media Magic
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1975. Article. Today's Agency Giants are Hiding
Box 43
1977. Article. Today's (Bad) Corporate Advertising Credo Is: Don't Stick Your Neck Out
Box 43
1984. Speech. To AT&T
Box 43

Schwarz, Burkhard

(3 folders)
1979. Speech. JWT Future
Box 43

Schweitzer, Peter

(3 folders)
1985-1992. Other writing. Memoranda and miscellaneous
Box 43
1989. Other writing. People Buy Brands, Not Products (pamphlet)
Box 43
1993. Speech. It's a Small World
Box 43
1984. Article. If the U.S. Invented the Supermarket, Who Invented the Hypermarket? JWT News, Dec.
Box 43
1980. Article. There's Gold in Then Thar' Advertising Books. Magazine Age, Dec.
Box 43
1986. Speech. What Did You Do in the Visual Revolution, Daddy?
Box 43
1979. Speech. Canada's Incentives for R&D--Are They Competitive?
Box 43
1979. Speech. Entertainment Advertising
Box 43
1980. Speech. Movie Advertising on Cable and Satellite
Box 43
1969. Article. That Boutique Pitch
Box 43
1978. Speech. Advertising Women of New York
Box 43
1978. Speech. Not-So-Secret Ingredients of Effective Advertising
Box 43
1980. Speech. Seminar for JWT Trainees
Box 43
1966. Article. Four Meals a Day: That's Where the Money Goes!
Box 43
1968. Speech. Challenge of Change in Industrial Marketing
Box 43
Circa 1970s. Speech. X Rated Speech
Box 43

Seymour, Dan

(1 of 9 folders)
1962. Speech. Some Things We Have Learned (see also Peter Gilow Papers)
Box 43
1964. Speech. Communications Unlimited
Box 43
1965. Speech. Creative Presentation
Box 43
1965. Speech. Keynote Address (untitled)
Box 43
1966. Article. How Fast Do You Run to Stand Still?
Box 43
1966. Speech. Olympic Sports & Mass Media
Box 43
1966. Speech. Through the Looking Glass
Box 43
1966. Speech. Untitled
Box 43
1966. Speech. Untitled
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Seymour, Dan (continued)

(2-6 of 9 folders)
1967. Speech. Chicago Office Meeting Address
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1967. Article. Idea Business
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1967. Speech. New Reality of Radio
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1967. Speech. Remarks
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1967. Speech. Where Do We Stand Today?
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1967. Speech. Who's Afraid of the Changing World?
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1968. Speech. Agency Looks at Direct Mail
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1968. Speech. Challenge in International Communications to the Business World
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1968. Speech. Comments to JWT Personnel in Canada
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1968. Speech. Company Dinner Speech
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1968. Speech. Force of Television
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1968. Article. New Role of Business in Society
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1968. Speech. Toward the Consumer Revolution or Business: The Third Force
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1968. Speech. Untitled
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1968. Article. View from the Top
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1968. Speech. What to Watch in the World Today
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1969. Speech. Big Take-Over
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1969. Speech. Closed Circuit Talk on JWT Going Public
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1969. Speech. How to Go Into the Seventies
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1969. Speech. London Special Meeting Talk
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1969. Speech. Morgan Stanley Speech
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1969. Speech. Remarks
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1969. Speech. Will You Find Happiness with the Establishment?
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1969. Speech. World of Change--World of Hope
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1970. Article. Biggest Boom in History
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1970. Speech. Brave New World?
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1970. Speech. Chicago International Film Festival
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1970. Speech. Comments at Account Representative seminar
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1970. Speech. Communications in the Seventies
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1970. Article. Great Decisions & the Next Generation
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1970. Speech. Management of Change
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1970. Speech. New Responsibilities of Business
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1970. Speech. Opening Remarks, FDA Chairmen's Meeting
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Seymour, Dan (continued)

(7-9 of 9 folders)
1970. Speech. Presentation to JWT Company Stockholders
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1970. Speech. Presentation to Security Analysts
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1970. Speech. Shape of the Seventies
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1970. Speech. Talk to JWT Chicago
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1970. Speech. Untitled
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1971. Speech. Design of Change
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1971. Speech. International Opportunity
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1971. Speech. Real Battle of the Century
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1971. Speech. Speech
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1971. Speech. Way to Go
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1972. Speech. Five New Imperatives for the Seventies
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1972. Speech. Gentle Art of Survival
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1972. Speech. Opening Remarks
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1972. Speech. Speech
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1972. Speech. Tarrytown
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1972. Speech. Two Cheers for Change
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1973. Speech. Advertising Outlook
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1973. Speech. Credibility Crisis
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1973. Speech. Speech
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1973. Speech. Winning the Fight for Consumer Attention
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1973. Speech. You Gotta Believe
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1982. Speech. National Emergency Executive Briefing on Product Tampering
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1967. Article. What's It Like Working for the World's Largest Advertising Agency?
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1978. Article. People--A New York Office Perspective
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Undated. Article. What Price TV Commercials?
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Undated. Article. Style Opening is Looking Glass
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1983. Speech. Changes Emerging in the 1980s
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1962. Speech. European Economic Community
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1961. Speech. Statement of Lubertus Smilde, Economist
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1962. Speech. Major U.S. Population Factors Affecting Media
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1962. Article. Marketing, Media and the Big Census (2 versions)
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Undated. Speech. New Sources for Foreign Market Research
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1996. Speech. Cybercitizens
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1989. Speech. Acknowledging Failure
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1993. Speech. Why Most Advertising Agencies Will Not Survive the '90s
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1984. Article. Foreign Circulation. Marketing and Media Decisions, June
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1984. Article. How to Use Subscriber Studies. Magazine Age, May
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1985. Article. Magazine Advertising Expenditures. Marketing and Media Decisions, Jan.
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1985. Article. National Sunday Magazines. Marketing and Media Decisions, Sept.
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1985. Article. Newspaper Rate Differentials. Marketing and Media Decisions, May
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1985. Article. Surviving the Ratings Game, 1975-1985. Marketing and Media Decisions, Dec.
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1986. Article. Newspapers. Marketing and Media Decisions, Apr.
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1986. Article. Reader Panels
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1987. Speech. Media Research Tool Box
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1988. Speech. Saturday Morning TV Viewing
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Undated. Article. How Leo Burnett Uses ABC Reports to Encourage Their Use. ABC Case Book vol. 8
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1967. Article. Data Begins at Home
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1988. Article. Why I Bought JWT. Advertising Age, Nov. 21
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1980. Article. Changing Role of the Consumer in the 1980s. (with Edith M. Gilson) Marketing Review, Oct./Nov.
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1981. Article. Fast-Talking Advertising. Once Over Lightly, May
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1932. Article. Untitled. Advertising Age, Oct. 8
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1980. Speech. Tried-and-Trusted Methods of Getting the Least from Your Agency
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1941. Speech. Advertising in Today's War Economy
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1941. Other writing. Seller's Market (pamphlet)
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1949. Speech. Good Taste in Advertising
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1950. Speech. Position of Beer in American Life
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1952. Speech. Putting Aptitude Testing and the AAAA Examinations for Advertising Under the Microscope
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1985. Article. Advertising as Art and Other Exhibitions. Adweek/East, Sept. 9
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1960. Article. Copy Group Head Pleads for Return to Conviction, Sincerity in Ad Writing
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1980. Article. Moving Up: Librarians Who Have Become Officers of Their Own Organizations (with John Kok). Special Libraries, Jan.
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1978. Speech. Conserver Society
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1960. Article. Les ménagères belges et le cinéma. Euromedia, Juin-Juillet
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1961. Article. Great Differences within European Common Market Can Trap U.S. Manufacturers. Advertising Age, Jan. 30
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1962. Article. Launching Your Product in Belgium. Journal of Marketing, Jan.
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1965. Article. Fewer Expatriate Careers, but More Trips Abroad Seen for International Admen of Future. 2 versions. Advertising Age
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1968. Article. Advertising Abroad: How to Get Your Message Across in Any Language. Business Abroad, July
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1968. Article. Coordinated Variety spells Success in Today's International Campaigns. Advertising Age, June 17
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1968. Article. How Advertising Techniques are Shifting to Reach Multinational Markets. Business Abroad, June 10
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1968. Article. International Media Planning. Media Decisions, Sept.
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1969. Article. Four Minutes a Day. Media Decisions, Mar.
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1969. Article. Madison Ave. Doomed, Media Group is Told. Advertising Age, Mar. 31
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1974. Article. Can Advertising Benefit Developing Countries? Business and Society Review, Autumn
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1975. Article. Multi-National Expense Account. Madison Avenue Magazine, Jan.
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1977. Other writing. Controversy Advertising: How Advertisers Present Points of View in Public Affairs (edited volume; published by International Advertising Association)
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1980. Other writing. Advertising Self-Regulation: A Global Perspective (edited volume, with James P. Neelankavil; published by International Advertising Association_
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1986. Article. International Campaigns: Global or Globule? International Advertising and Media, May 15-31
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Strouse, Norman H.

(1 of 19 folders)
[Strouse's speeches and writings primarily date from 1955, when he was named President, until 1968, when he retired as Chairman. In addition to his own speeches and writings, Strouse prepared extracts of speeches and articles by individuals unrelated to JWT. These Buff Papers covered a wide range of topics: management techniques; capitalism; consumerism; and reading. They were distributed to company executives. The extracts and indexes have been placed in folders following Strouse's own speeches and writings.]
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1948. Speech. Outdoor--Its Burden of Proof
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1952. Speech. Advertising Agency Answers the Challenge of Direct Mail
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1952. Article. Newspapers, Automobiles, and Advertising
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1953. Article. What is the Agency's Function in Outdoor Advertising? Advertising Agency and Advertising & Selling, Nov. 2
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Circa 1955. Speech. New Applications to Outdoor Advertising
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1956. Speech. Our Explosive Personnel Requirements during the Next Decade
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1956. Speech. Role of Advertising in Our American Society
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1956. Speech. Triptych for Advertising in the West
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1956. Speech. Velocity is the New Dimension
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1956. Speech. Velocity is Your Challenge
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1957. Speech. Address to Harvard Business School Association
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1957. Speech. Address to Minneapolis Star and Tribune sales meeting
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1957. Speech. Address to NOAB annual meeting
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1957. Article. Interurbia: The Changing Face of America?
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1957. Speech. Look into the Future of Marketing
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1957. Speech. Magazine in Changing America
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1957. Article. Nation on the Move. Daily Telegraph U.S. Supplement, July 22
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1957. Article. Search for Creative Talent. Advertisers' Digest, May
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1957. Speech. Seven areas of Opportunity
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1958. Article. Looking Ten Years Ahead?
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1958. Speech. Address to Booksellers League
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1958. Speech. Address to L.P. Brown Alumni
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1958. Speech. Address to Magazine Publishers Association
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1958. Speech. Address to National Wholesale Druggists Association
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1958. Speech. Address to Readers Digest sales meeting
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1958. Speech. Address to Rochester Advertisers
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1958. Speech. Address to Utah Automobile Dealers Association
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1958. Speech. As Banking Goes to Market
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1958. Speech. Comments at Executive Committee Meeting
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1958. Speech. Comments at Ford Merchandising School
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1958. Speech. Four Dimensions of the Customer
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1958. Article. Not all Beer & Skittles
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1958. Speech. Response, Colgate University
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1959. Speech. Colgate Library and National Library Week
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1959. Speech. Comments, Executive Committee Meeting
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1959. Speech. Comments, Owens-Illinois management
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1959. Speech. Comments, Printers Ink Gold Medal Awards
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1959. Speech. How to Build a Poor Man's Morgan Library
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1959. Other writing. Preface to H.G. Wells' Tono-Bungay
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1959. Speech. Should You Turn Your Mind toward Advertising as a Career?
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1959. Speech. What's New in the '60s?
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1960. Speech. Address, International Congress of Outdoor Advertising
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1960. Speech. Comments, Scott Paper Company, Divisional Sales Meeting
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1960. Speech. Introduction to marketing seminars
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1960. Speech. Lengthened Shadow
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Strouse, Norman H. (continued)

(7-13 of 19 folders)
1960. Speech. Madison Avenue is Many Places
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1960. Speech. Thomas Bird Mosher--The Passionate Pirate
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1961. Article. Advertising and the American Economy
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1961. Article. Common Market: What It Offers. Printers Ink, Dec. 15
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1961. Speech. European Economic Community
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1961. Article. Main Issue--Sense of Responsibility. New York Herald Tribune, Aug. 7
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1961. Speech. Modern Advertising: American Marvel or World Force?
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1961. Speech. Responsibility--Keynote of the Sixties
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1962. Speech. Address, Magazine Promotion Group
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1962. Speech. Address, United Foundation
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1962. Speech. Growing 'One World' of Advertising
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1962. Speech. How Book Collectors Get Trapped Into Manuscripts
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1962. Speech. Measuring the Value of Advertising in Our Society
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1962. Speech. Shoemaker SANS Shoes
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1962. Speech. Special Problems of Advertising Agency Management in the U.S. Today
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1963. Speech. If You Believe in Advertising, Sell It!
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1963. Speech. Talk, Kraft International Marketing Meeting
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1963. Speech. Talk with Women's Group
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1964. Speech. Address to graduating class, Institute of Advanced Advertising Studies, Northwestern University
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1964. Speech. Ad Talent Need: 2000+ Yearly
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1964. Speech. Advertising & Our Economy
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1964. Speech. Agency Management Succession
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1964. Other writing. Conversation with Norman H. Strouse. Interview, Western Advertising, Dec.
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1964. Speech. Growing Threat to Creativity
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1964. Other writing. Passionate Pirate (photocopy of monograph on American printer and publisher Thomas Bird Mosher)
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1964. Speech. Personnel Projections Revisited
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1964. Article. Public Smarter than Politicians. New York Herald Tribune, Aug. 9
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1964. Speech. Tribute to the Advertising Industry
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1965. Speech. Advertising Relationship to Profit
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1965. Speech. As Far as I Can See
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1965. Speech. Bread Upon the Waters
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1965. Speech. Comments, opening of Strouse collection of Presidential letters, Free Library of Philadelphia
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1965. Article. Creativity Sparks Advertising's Continued Growth. Graphics: New York, Mar.
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1965. Other writing. Foreword to book on advertising authored by John S. Wright and Daniel S. Warner
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1965. Speech. Hostages of Time
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1965. Speech. How to Build a Poor Man's Morgan Library (new version)
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1965. Speech. Response to Award of Franklin Medal for Distinguished Service
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1965. Speech. Responsibility of Advertising in Today's Climate--Political or Economic
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1965. Speech. Right to be Heard
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1965. Speech. Rising Threshold of Consumer Inattention
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1965. Speech. Robert Lewis Stevenson and the Silverado Episode
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1965. Article. Role of Business in Solving Community Problems. Insurance Management Review, Sept. 18
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1965. Article. Strouse Says Advertisers Need More Entrepreneurial Leaders, Less Systematic Approach in Advertising, Advertising Age, May 31
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Strouse, Norman H. (continued)

(14-18 of 19 folders)
1966. Speech. Address, Dedication of Charles Trumbull Hayden Library, ASU
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1966. Speech. Internationalization of the Ad Man. Columbia Journal of World Business, Winter. Also a Japanese translation.
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1966. Speech. Invitation to Greatness
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1966. Article. Just Where Do We Stand Now? Printers Ink, Feb. 25
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1966. Speech. Ladies in My Library
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1966. Speech. Response to Presentation of Advertising Gold Medal Award
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1966. Other writing. Silverado Episode (essay on Robert Louis Stevenson)
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1966. Speech. Today's Mouse Traps Must Go to Market
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1967. Speech. Address at Dedication, North Bay Cooperative Library System
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1967. Other writing. Foreword, booklet for Thomas Bird Mosher exhibition
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1967. Speech. How's Your Green Thumb Today?
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1967. Article. Internationalization of Advertising. Newsweek Global Report, July 3
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1967. Speech. Is JWT on an Art Kick?
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1967. Speech. Ladies in My Library
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1967. Speech. New Horizons at Santa Cruz
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1967. Speech. Notes for Directors' Dinner
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1967. Speech. Role of Business in Protecting an Affluent Society
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1967. Speech. Who Needs Advertising in an Affluent Society?
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1968. Speech. Advertising: Prospect & Retrospect
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1968. Speech. Advertising: The Most Public Kind of Responsibility
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1968. Speech. Apologia for Collecting
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1968. Other writing. Ladies in My Library (exhibition catalog)
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1968. Speech. Master Craftsman: A Profile of T.J. Cobden-Sanderson
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1968. Article. Pleasures of Packing a Library
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1982. Speech. Profile of a Collector
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1963. 1. Statement by General Lauris Norstad
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1963. 2. Man and His Work. Eli Ginzberg
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1963. 3. Advertising and the Public Interest, Roy Thomson
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1963. 4. Must Capitalism Crawl? Margaret Mead
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1963. 5. Lincoln and Modern America