Guide to the J. Walter Thompson Company. James Webb Young Papers, 1927-1984
The James Webb Young Papers chiefly consist of correspondence, memoranda, reports, and publications and span the years 1927-1984. These materials provide insights into Young's career as well as the operational aspects of the J. Walter Thompson Company, especially the early development of their international branch offices.
From the perspective of James Webb Young's entire career in advertising, this collection reflects a small portion of his contributions to the J. Walter Thompson Company and the advertising business as a whole, for which he was awarded in 1945 the Gold Medal for a distinguished career in advertising. While these papers represent Young's pioneering work in establishing the J. Walter Thompson Company abroad as well as reflect some his contributions to public service advertising and advertising strategy, primarily through The Compleat Angler, A Footnote to History, and other works in the Publications category, they are an incomplete record of his distinguished career.
The International Branch Notebooks category primarily contains correspondence, minutes, memoranda, research reports and tables which pertain to the organization and initial operations of J. Walter Thompson branch offices abroad, particularly in London, Africa, South America, and Europe during the late 1920s and early 1930s. A substantial amount of this material focuses upon J. Walter Thompson's advertising for General Motors, especially for markets in Europe and South America. Though Young officially retired in 1928, he served as Consultant and director (1928-1964) and became a key figure in establishing the earliest international branch offices for the J. Walter Thompson Company. Among the correspondents in this series are Sam Meek, Stanley Resor, and Henry C. Flowers.
In the Publications category are works written by Young, some of which were privately printed by the Piñon Press in Coapa, New Mexico. The works published by the Piñon Press have been individually cataloged and can be searched by author and title. The Publications category includes editions of A Technique for Producing Ideas and How to Become an Advertising Man. As a whole, these works reflect aspects of Young's advertising philosophy and strategies, and partially document his involvement in public service advertising in the United States as well as his early career from an autobiographical perspective.
- J. Walter Thompson Company. James Webb Young Papers, 1927-1984
- J. Walter Thompson Company.
- 1.2 Linear Feet, ca. 275 Items
- Duke University. David M. Rubenstein Rare Book & Manuscript Library Durham, North Carolina 27708-0185
- For current information on the location of these materials, please consult the library's online catalog.
Access to the originals is restricted. Photocopies are available for general use.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Includes correspondence, memoranda, research reports, minutes, tables, and surveys, which reflect the exigencies of establishing offices abroad as well as the strategies, policies, and protocols to be followed by these offices. Included are estimated billings for the London office. Arranged chronologically, by year.
Divided into two subseries: Advertising and Autobiographical.
Contains works written by Young and privately printed by the Piñon Press in Coapa, New Mexico. These works reflect his philosophy of advertising as well as his role in developing propaganda to be used on the Western Front during World War I (A Footnote to History) and his understanding of American capitalism during the early years of the Cold War (A Story Still Untold). Arranged alphabetically by title.
Contains photocopies of five books, privately printed by The Piñon Press of Coapa, New Mexico. The works, as a whole, provide a sketch of Young's childhood and adolescence as well as his early career and his eventual advancement from a copy writer to a vice president in the J. Walter Thompson Company. Arranged in the order of the author's chapter numbers.
Please see the description under Use Copies: International Branch Notebooks, 1927-1930. (RESTRICTED)
Divided into two subcategories: Advertising and Autobiographical. (RESTRICTED)
Contains the originals of the use copies noted above as well as English and foreign language editions of A Technique for Producing Ideas. There are multiple copies for some of the works. Arranged alphabetically by title. (RESTRICTED)
Please see the description under Use Copies: Publications: Autobiographical. Multiple copies of each work are present. Arranged in the order of the author's chapter numbers. (RESTRICTED)
|1886, Jan. 20||Born in Covington, Ky.|
|1907||Appointed Advertising Manager and Book Designer of the Western Methodist Book Concern, Covington, Ky.|
|1907||Married Elizabeth Johnson|
|1912||Joined the J. Walter Thompson Company Cincinnati Office as a copywriter|
|1913||Promoted to Manager, J. Walter Thompson Company Cincinnatti Office|
|1916||Appointed Vice President of the J. Walter Thompson Company|
|1917||Appointed Senior Vice President in charge of the Western Division of the J. Walter Thompson Company|
|1927||Traveled to Europe to open J. Walter Thompson offices in Europe|
|1928||Retired from the J. Walter Thompson Company and lived on a ranch near Pena Blanca, N.M.|
|1928-1964||Consultant and Director of J. Walter Thompson Company|
|1931||Appointed Professor of Business History and Advertising, School of Business, University of Chicago|
|1939-1941||Founded the War Advertising Council, which later became the Advertising Council.|
|1940||Published A Technique for Producing Ideas|
|1964||Retired again from the J. Walter Thompson Company|
|1973, Mar. 6||Died, Santa Fe, New Mexico|
In addition to his roles in the J. Walter Thompson Company, Young developed for the Creel Committee for Public Information a propaganda plan to be implemented on the Western Front during World War I and held a number of public and private positions, including President of the Board of Trustees of the Laboratory of Anthropology, Santa Fe, New Mexico.
- Resor, Stanley
- Meek, Sam.
- Flowers, Henry C.
- General Motors Corporation--Advertising.
- Advertising, Public Service-- United States.
- Advertising-- Europe.
- Advertising-- South America.
- Young, James Webb, 1886-.
- Piänon Press.
- John W. Hartman Center for Sales, Advertising & Marketing History.
[Identification of item], J. Walter Thompson Company Archives: James Webb Young Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The papers of James Webb Young were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company in 1987.
Processed by: Donna Longo DiMichele and Daniel L. Daily
Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.
Encoded by Stephen Douglas Miller
This finding aid is NCEAD compliant.