liggettmyers Preliminary Inventory of the Liggett and Myers Tobacco Company Records, 1908-1980s Preliminary processing by: Ginny Daley; John Mayrose; machine-readable finding aid created by: Ginny Daley; Lisa Stark; John Mayrose The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, N.C., USA

2007 Duke University. All Rights Reserved.

This finding aid is NCEAD compliant.

Aleph Number: 002608796

 Machine-readable finding aid derived from Microsoft Word Date of source: March, 2000 Preliminary processing by Ginny Daley March, 2000; Updated by John Mayrose February 21, 2007; Finding Aid encoded by Ginny Daley; Lisa Stark; John Mayrose, David M. Rubenstein Rare Book & Manuscript Library, Duke University, April, 2000 Description is in English. 12-31-2005 PUBLIC "-//Duke University::David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::the Liggett and Myers Tobacco Company Records, 1908-1980s.)//EN" "liggettmyers.xml" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan. The tag list inside index was changed to indexentry by Ruth E. Bryan. 02-21-2007 The finding aid was updated to include one addition (2005-0058) to the collection by John Mayrose. Preliminary Inventory of the the Liggett and Myers Tobacco Company Records, 1908-1980s The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke UniversityDurham, North Carolina 27708-0185

2007 Duke University. All rights reserved.

 Descriptive Summary The Liggett and Myers Tobacco Company Records, 1908-1980s Liggett and Myers Tobacco Company 55.6 Linear Feet 18,206 Items David M. Rubenstein Rare Book & Manuscript Library, Duke University For current information on the location of these materials, please consult the Library's online catalog. English. Administrative Information Access Restrictions

Access to parts of the collection are restricted.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], The Liggett and Myers Tobacco Company Records, 1908-1980s, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

 Provenance

The collection was received as a gift in 1999.

 Processing Information

Preliminary processing by Ginny Daley; John Mayrose

Completed April, 2000

Encoded by Ginny Daley and Lisa Stark; John Mayrose

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.

 Historical Note

Liggett and Myers (now Liggett Group, Inc.) was founded in 1873 in Durham, N.C. The company became a major force in the tobacco industry offering such cigarettes as Fatima, a leading national brand in the early part of the 20th century.

 Collection Overview

Collection consists primarily of advertisements for various Liggett and Myers tobacco products such as Chesterfield, Fatima, and Piedmont cigarettes, ca. 1910-1950s, as well as advertisements for competitors during the 1970s. Also included are scripts for radio and television commercials sponsored by Liggett and Myers during the 1950s.

The 2005 addition (2005-0058)(6 items, 0.6 lin. ft.) contains two use copy DVDs and two Betacam SP master copies of Liggett and Myers commercials found on film in the collection. These copies were made from the originals in the collection. Also included are radio scripts for Dragnet (1950) and Duke football games (1958-1959) that feature advertisements for Liggett and Myers products.

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Advertising--History. Advertising--Tobacco. Broadcast advertising. Tobacco industry--North Carolina. Radio scripts. Television scripts. Liggett and Myers Tobacco Company. John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection Accession #1999-366

Note: Parts of this collection are restricted. Some materials are fragile and need further processing and conservation attention before researchers can use them. Please consult with a reference archivist for more information.

 1 Advertisements: Fatima, 1908-1912 2 Advertisements: Fatima, 1912-1919 3 Advertisements: Fatima, 1913-1915 4 Advertisements: Fatima, 1914-1915 5 Advertisements: Fatima, 1915 6 Advertisements: Fatima, 1917-1918 7 Advertisements: Fatima, 1919 8 Advertisements: Fatima, 1920 9 Advertisements: Fatima, 1920 10 Advertisements: Fatima, 1920 11 Advertisements: Fatima, 1923-1928 12 Advertisements: Fatima, 1930-1938, 1948-1955 13 Advertisements: Chesterfield, 1924-1927 (RESTRICTED) 14 Advertisements: Chesterfield, 1926 (RESTRICTED) 15 Advertisements: Chesterfield, 1927-1929 (RESTRICTED) 16 Advertisements: Chesterfield, 1928 (RESTRICTED) 17 Advertisements: Chesterfield, 1929-1930 (RESTRICTED) 18 Advertisements: Chesterfield, 1929-1932 (RESTRICTED) 19 Advertisements: Chesterfield, 1930 (RESTRICTED) 20 Advertisements: Chesterfield, 1931 (RESTRICTED) 21 Advertisements: Chesterfield, 1931 (RESTRICTED) 22 Advertisements: Chesterfield, 1933 (RESTRICTED) 23 Advertisements: Chesterfield, 1933 (RESTRICTED) 24 Advertisements: Chesterfield, 1933 (RESTRICTED) 25 Advertisements: Chesterfield, 1933 (RESTRICTED) 26 Advertisements: Chesterfield, 1933 (RESTRICTED) 27 Advertisements: Chesterfield, 1934 (RESTRICTED) 28 Advertisements: Chesterfield, 1934 (RESTRICTED) 29 Advertisements: Chesterfield, 1934 (RESTRICTED) 30 Advertisements: Chesterfield, 1935 (RESTRICTED) 31 Advertisements: Chesterfield, 1935 (RESTRICTED) 32 Advertisements: Chesterfield, 1937-1938 (RESTRICTED) 33 Advertisements: Chesterfield, 1939 (RESTRICTED) 34 Advertisements: Chesterfield, 1939 (RESTRICTED) 35 Advertisements: Miscellaneous, 1910 36 Advertisements: Miscellaneous, 1913-1915 37 Advertisements: Miscellaneous, 1916 38 Advertisements: Miscellaneous, 1916 39 Advertisements: Miscellaneous, 1918-1919 40 Advertisements: Miscellaneous, 1920 41 Competitive Advertisements, 1921 Advertisements: Chesterfield and Fatima, 1926-1929 Advertisements: Miscellaneous, 1931-1932 42 Competitive Advertisements, ca. 1970s Bel-Air, Benson and Hedges, Camel 43 Competitive Advertisements, ca. 1970s Carlton, Doral, Fact, Gauloises, Iceberg 100s, Kent 44 Competitive Advertisements, ca. 1970s Kool, Long Johns 45 Competitive Advertisements, ca. 1970s Marlboro 46 Competitive Advertisements, ca. 1970s Max, More, Newport, Now, Old Gold 47 Competitive Advertisements, ca. 1970s Pall Mall, Parliament, Raleigh, Roal 48 Competitive Advertisements, ca. 1970s Salem, Saratoga, Silva Thins, Suede, Tall 49 Competitive Advertisements, ca. 1970s Tareyton, True, Vantage, Viceroy 50 Competitive Advertisements, ca. 1970s Virginia Slims, Winston 51 Publicity Scrapbook #1, 1963-1974 52 Publicity Scrapbook #2, 1975-1976 53 Publicity Scrapbook #6, 1980-1981 54 Publicity Scrapbook #7, 1982- 1983 55 Publicity Scrapbook #8, 1984-1986 56 Advertisements: Miscellaneous, 1920s (OVSZ) 57 Advertisements: Miscellaneous, 1931-1939 (OVSZ) 58 Advertisements: Chesterfield, 1926-1939, undated(OVSZ) (RESTRICTED) 59 Advertisements: Miscellaneous, 1924 (OVSZ) Display Scrapbook, 1925 60 Advertisements: Miscellaneous, 1950s-1970s (OVSZ) 61 Mechanicals/ Art Work (OVSZ) 62 Display Scrapbooks, 1933-1935 (OVSZ) 63 Display Scrapbooks, 1936, 1939 (OVSZ) 64 Display Scrapbooks, 1940-1942, 1949, 1954-1956 (OVSZ) 65 Radio and TV Scripts, 1949, 1956-1959 Dragnet Fatima Radio, 1949 Dragnet Fatima Radio, 1950 (Accession 2005-0058) Dragnet Chesterfield TV, 1956 Club Oasis (Cig.) TV Commercials, 1957-1958 Eddie Fisher Show TV Commercials, 1957-1959 Various Shows - Various Cigarettes, 1957-1958 The Investigator National Horse Show Pied Piper Ed Wynn 66 Radio and TV Scripts, 1957-1961 Black Saddle TV Commercials, 1959 D.A.'s Man TV Commercials, 1959 Steve Canyon TV Commercials, 1958-1959 Oasis Cig. Radio and TV Commercials, 1957-1960 Duke Cig. Commercials, 1959-1961 Liggett and Myers Broadcasts (Radio and TV), 1960-1961 Index: contains Headline/ Slogan/ Description of ads from 1910-1923 67 Conservation Problems (OVSZ) (RESTRICTED) 1 Advertisements: Miscellaneous, 1928-1974 Mechanicals/Art work, ca. 1970s Accession # 2000-0126

Note: Parts of this collection are restricted. Some materials are fragile and need further processing and conservation attention before researchers can use them. Please consult with a reference archivist for more information.

 68 Advertisements: Chesterfield, 1931-1932 (RESTRICTED) 69 Advertisements: Chesterfield, 1932 (RESTRICTED) 70 Advertisements: Chesterfield, 1932 (RESTRICTED) 71 Advertisements: various, 1922-1934 Includes ThreePak pipe tobacco (1922), Piedmont ( 1927-1928), Granger (1928), Spur (1934) 72 Advertisements: various, 1949-1965 Includes Piedmont ( 1949), LandM ( 1957), Oasis ( 1957-1962), Devon ( 1964-1965) 73 Advertisements: various, 1970s-1980s Includes LandM, Eve, Lark 74 Advertisements: various, 1970s-1980s Includes St. Moritz, Dawn, Class A, Pyramid, Journey, Rainbow, Chesterfield 75 Advertisements: Non-tobacco, ca. 1970s(mostly liquor ads) 76 Advertisements (OVSZ): Point-of-purchase signs, ca. 1970s-1990s 77 Advertisements (OVSZ): Point-of-purchase signs, ca. 1970s-1990s 78 Advertisements (OVSZ): Point-of-purchase signs, ca. 1970s-1990s 79 Advertisements (OVSZ): various, 1974-1976

Includes Chesterfield ( 1974-1976), LandM ( 1974, 1976), Eagle ( 1976)

 80 Advertisements (OVSZ): various, 1976-1978

Includes LandM, St. Moritz

 81 Advertisements (OVSZ): various, 1978-1980

Includes LandM, Chesterfield

 82 Advertisements (OVSZ): various, 1984

Includes Chesterfield, Decage, Omni, Lark, generics

 83 Advertisements (OVSZ): various, 1984

Includes Eve Lights, multibrands (featuring several brands on a single ad)

 84 Advertisements (OVSZ): various, 1984

Includes multibrands (FTCF files)

 85 Advertisements (OVSZ): posters, 1970s-1980s

Includes Lark, LandM, multibrands, and some liquor

 86 Newspaper advertising for LandM Flavor Lights, 1976-1977 (for cities in OK, RI, NY, CT, NJ) 87 Newspaper advertising for LandM Flavor Lights, 1977 (for cities in CT, Mass) 88 International Spec Sheets describing competitor's product introduction worldwide, ca. 1970s Radio/TV commercial scripts for Chesterfield, 1956-1960 Radio commercial scripts for Duke football games, 1958 Radio commercial scripts for Duke football games, 1958-1959 (Accession 2005-0058) 89 Broker Integration Manual (Liggett), ca. 1992(includes industry overview and product information) (RESTRICTED) Domestic Industry Overview, LandM Tobacco Co., ca. 1990s(RESTRICTED) Liggett Group, Inc. Sales Plan, 1996 (RESTRICTED) Client billing for ads of Oasis cigarettes by McCann Erickson agency, 1959 90 Slide presentations, unidentified FTC files related to LandM advertising, 1958-1958 91 Film reels of television commercials, ca. 1963-1965(RESTRICTED)

DVD use copies located in box 95

 92 Comparative Results Book (for sales), 1923-1924 93 Packaging samples, ca. 1970s Includes LandM carton, Cork Dry Gin, Dukes of Durham cigarettes, and generic filter ultra lights cigarettes Accession, 2005 (2005-0058)

The 2005 addition (2005-0058)(6 items, 0.6 lin. ft.) contains two use copy DVDs and two Betacam SP master copies of Liggett and Myers commercials found on film in the collection. These copies were made from the originals in the collection

 94 Two Betacam SP tapes of Liggett and Myers commercials (RESTRICTED)

Tapes are master copies of film reels of television commercials, ca. 1963-1965 located in box 91

DVD use copies are located in box 95.

 95 Two DVDs of Liggett and Myers commercials, ca. 1963-1965

These are master copies of film reels of television commercials, ca. 1963-1965 located in box 91.

 Oversize Materials

Largely miscellaneous advertisements.

 96Advertisements, Miscellaneous 2-6Advertisements, Miscellaneous