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Preliminary Guide to the Liggett and Myers Tobacco Company Records, 1908-1980s

Collection Overview

Collection consists primarily of advertisements for various Liggett and Myers tobacco products such as Chesterfield, Fatima, and Piedmont cigarettes, ca. 1910-1950s, as well as advertisements for competitors during the 1970s. Also included are scripts for radio and television commercials sponsored by Liggett and Myers during the 1950s.

The 2005 addition (2005-0058)(6 items, 0.6 lin. ft.) contains two use copy DVDs and two Betacam SP master copies of Liggett and Myers commercials found on film in the collection. These copies were made from the originals in the collection. Also included are radio scripts for Dragnet (1950) and Duke football games (1958-1959) that feature advertisements for Liggett and Myers products.

Descriptive Summary

Title
The Liggett and Myers Tobacco Company records 1908-1980s
Creator
Liggett and Myers Tobacco Company
Extent
55.6 Linear Feet, 18,206 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Access to parts of the collection are restricted.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Note: Parts of this collection are restricted. Some materials are fragile and need further processing and conservation attention before researchers can use them. Please consult with a reference archivist for more information.

Advertisements: Fatima, 1908-1912
Box 1
Advertisements: Fatima, 1912-1919
Box 2
Advertisements: Fatima, 1913-1915
Box 3
Advertisements: Fatima, 1914-1915
Box 4
Advertisements: Fatima, 1915
Box 5
Advertisements: Fatima, 1917-1918
Box 6
Advertisements: Fatima, 1919
Box 7
Advertisements: Fatima, 1920
Box 8
Advertisements: Fatima, 1920
Box 9
Advertisements: Fatima, 1920
Box 10
Advertisements: Fatima, 1923-1928
Box 11
Advertisements: Fatima, 1930-1938, 1948-1955
Box 12
Advertisements: Chesterfield, 1924-1927 (RESTRICTED)
Box 13
Advertisements: Chesterfield, 1926 (RESTRICTED)
Box 14
Advertisements: Chesterfield, 1927-1929 (RESTRICTED)
Box 15
Advertisements: Chesterfield, 1928 (RESTRICTED)
Box 16
Advertisements: Chesterfield, 1929-1930 (RESTRICTED)
Box 17
Advertisements: Chesterfield, 1929-1932 (RESTRICTED)
Box 18
Advertisements: Chesterfield, 1930 (RESTRICTED)
Box 19
Advertisements: Chesterfield, 1931 (RESTRICTED)
Box 20
Advertisements: Chesterfield, 1931 (RESTRICTED)
Box 21
Advertisements: Chesterfield, 1933 (RESTRICTED)
Box 22
Advertisements: Chesterfield, 1933 (RESTRICTED)
Box 23
Advertisements: Chesterfield, 1933 (RESTRICTED)
Box 24
Advertisements: Chesterfield, 1933 (RESTRICTED)
Box 25
Advertisements: Chesterfield, 1933 (RESTRICTED)
Box 26
Advertisements: Chesterfield, 1934 (RESTRICTED)
Box 27
Advertisements: Chesterfield, 1934 (RESTRICTED)
Box 28
Advertisements: Chesterfield, 1934 (RESTRICTED)
Box 29
Advertisements: Chesterfield, 1935 (RESTRICTED)
Box 30
Advertisements: Chesterfield, 1935 (RESTRICTED)
Box 31
Advertisements: Chesterfield, 1937-1938 (RESTRICTED)
Box 32
Advertisements: Chesterfield, 1939 (RESTRICTED)
Box 33
Advertisements: Chesterfield, 1939 (RESTRICTED)
Box 34
Advertisements: Miscellaneous, 1910
Box 35
Advertisements: Miscellaneous, 1913-1915
Box 36
Advertisements: Miscellaneous, 1916
Box 37
Advertisements: Miscellaneous, 1916
Box 38
Advertisements: Miscellaneous, 1918-1919
Box 39
Advertisements: Miscellaneous, 1920
Box 40
Competitive Advertisements, 1921
Box 41
Advertisements: Chesterfield and Fatima, 1926-1929
Box 41
Advertisements: Miscellaneous, 1931-1932
Box 41
Bel-Air, Benson and Hedges, Camel
Box 42
Carlton, Doral, Fact, Gauloises, Iceberg 100s, Kent
Box 43
Kool, Long Johns
Box 44
Marlboro
Box 45
Max, More, Newport, Now, Old Gold
Box 46
Pall Mall, Parliament, Raleigh, Roal
Box 47
Salem, Saratoga, Silva Thins, Suede, Tall
Box 48
Tareyton, True, Vantage, Viceroy
Box 49
Virginia Slims, Winston
Box 50
Publicity Scrapbook #1, 1963-1974
Box 51
Publicity Scrapbook #2, 1975-1976
Box 52
Publicity Scrapbook #6, 1980-1981
Box 53
Publicity Scrapbook #7, 1982- 1983
Box 54
Publicity Scrapbook #8, 1984-1986
Box 55
Advertisements: Miscellaneous, 1920s (OVSZ)
Box 56
Advertisements: Miscellaneous, 1931-1939 (OVSZ)
Box 57
Advertisements: Chesterfield, 1926-1939, undated(OVSZ) (RESTRICTED)
Box 58
Advertisements: Miscellaneous, 1924 (OVSZ)
Box 59
Display Scrapbook, 1925
Box 59
Advertisements: Miscellaneous, 1950s-1970s (OVSZ)
Box 60
Mechanicals/ Art Work (OVSZ)
Box 61
Display Scrapbooks, 1933-1935 (OVSZ)
Box 62
Display Scrapbooks, 1936, 1939 (OVSZ)
Box 63
Display Scrapbooks, 1940-1942, 1949, 1954-1956 (OVSZ)
Box 64
Dragnet Fatima Radio, 1949
Box 65
Dragnet Fatima Radio, 1950 (Accession 2005-0058)
Box 65
Dragnet Chesterfield TV, 1956
Box 65
Club Oasis (Cig.) TV Commercials, 1957-1958
Box 65
Eddie Fisher Show TV Commercials, 1957-1959
Box 65
Various Shows - Various Cigarettes, 1957-1958
Box 65
The Investigator
Box 65
National Horse Show
Box 65
Pied Piper
Box 65
Ed Wynn
Box 65
Black Saddle TV Commercials, 1959
Box 66
D.A.'s Man TV Commercials, 1959
Box 66
Steve Canyon TV Commercials, 1958-1959
Box 66
Oasis Cig. Radio and TV Commercials, 1957-1960
Box 66
Duke Cig. Commercials, 1959-1961
Box 66
Liggett and Myers Broadcasts (Radio and TV), 1960-1961
Box 66
Index: contains Headline/ Slogan/ Description of ads from 1910-1923
Box 66
Conservation Problems (OVSZ) (RESTRICTED)
Box 67
Advertisements: Miscellaneous, 1928-1974
Box 96
Mechanicals/Art work, ca. 1970s
Box 96

Note: Parts of this collection are restricted. Some materials are fragile and need further processing and conservation attention before researchers can use them. Please consult with a reference archivist for more information.

Advertisements: Chesterfield, 1931-1932 (RESTRICTED)
Box 68
Advertisements: Chesterfield, 1932 (RESTRICTED)
Box 69
Advertisements: Chesterfield, 1932 (RESTRICTED)
Box 70
Includes ThreePak pipe tobacco (1922), Piedmont ( 1927-1928), Granger (1928), Spur (1934)
Box 71
Includes Piedmont ( 1949), LandM ( 1957), Oasis ( 1957-1962), Devon ( 1964-1965)
Box 72
Includes LandM, Eve, Lark
Box 73
Includes St. Moritz, Dawn, Class A, Pyramid, Journey, Rainbow, Chesterfield
Box 74
Advertisements: Non-tobacco, ca. 1970s(mostly liquor ads)
Box 75
Advertisements (OVSZ): Point-of-purchase signs, ca. 1970s-1990s
Box 76
Advertisements (OVSZ): Point-of-purchase signs, ca. 1970s-1990s
Box 77
Advertisements (OVSZ): Point-of-purchase signs, ca. 1970s-1990s
Box 78
Advertisements (OVSZ): various, 1974-1976

Includes Chesterfield ( 1974-1976), LandM ( 1974, 1976), Eagle ( 1976)

Box 79
Advertisements (OVSZ): various, 1976-1978

Includes LandM, St. Moritz

Box 80
Advertisements (OVSZ): various, 1978-1980

Includes LandM, Chesterfield

Box 81
Advertisements (OVSZ): various, 1984

Includes Chesterfield, Decage, Omni, Lark, generics

Box 82
Advertisements (OVSZ): various, 1984

Includes Eve Lights, multibrands (featuring several brands on a single ad)

Box 83
Advertisements (OVSZ): various, 1984

Includes multibrands (FTCF files)

Box 84
Advertisements (OVSZ): posters, 1970s-1980s

Includes Lark, LandM, multibrands, and some liquor

Box 85
Newspaper advertising for LandM Flavor Lights, 1976-1977 (for cities in OK, RI, NY, CT, NJ)
Box 86
Newspaper advertising for LandM Flavor Lights, 1977 (for cities in CT, Mass)
Box 87
International Spec Sheets describing competitor's product introduction worldwide, ca. 1970s
Box 88
Radio/TV commercial scripts for Chesterfield, 1956-1960
Box 88
Radio commercial scripts for Duke football games, 1958
Box 88
Radio commercial scripts for Duke football games, 1958-1959 (Accession 2005-0058)
Box 88
Broker Integration Manual (Liggett), ca. 1992(includes industry overview and product information) (RESTRICTED)
Box 89
Domestic Industry Overview, LandM Tobacco Co., ca. 1990s(RESTRICTED)
Box 89
Liggett Group, Inc. Sales Plan, 1996 (RESTRICTED)
Box 89
Client billing for ads of Oasis cigarettes by McCann Erickson agency, 1959
Box 89
Slide presentations, unidentified
Box 90
FTC files related to LandM advertising, 1958-1958
Box 90
Film reels of television commercials, ca. 1963-1965(RESTRICTED)
Box 91
Comparative Results Book (for sales), 1923-1924
Box 92
Includes LandM carton, Cork Dry Gin, Dukes of Durham cigarettes, and generic filter ultra lights cigarettes
Box 93

The 2005 addition (2005-0058)(6 items, 0.6 lin. ft.) contains two use copy DVDs and two Betacam SP master copies of Liggett and Myers commercials found on film in the collection. These copies were made from the originals in the collection

Two Betacam SP tapes of Liggett and Myers commercials (RESTRICTED)
Box 94
Two DVDs of Liggett and Myers commercials, ca. 1963-1965
Box 95

Largely miscellaneous advertisements.

Advertisements, Miscellaneous
Box 96
Advertisements, Miscellaneous
Oversize Folder 6

Historical Note

Liggett and Myers (now Liggett Group, Inc.) was founded in 1873 in Durham, N.C. The company became a major force in the tobacco industry offering such cigarettes as Fatima, a leading national brand in the early part of the 20th century.

Subject Headings

Preferred Citation

[Identification of item], The Liggett and Myers Tobacco Company Records, 1908-1980s, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The collection was received as a gift in 1999.

Processing Information

Preliminary processing by Ginny Daley; John Mayrose

Completed April, 2000

Encoded by Ginny Daley and Lisa Stark; John Mayrose

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.