DACS

lightnerantiqueads Inventory of the Roy Lightner Collection of Antique Advertisements, 1871-2009 and undated Processed by: Richard Collier; machine-readable finding aid created by: Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003140717

Machine-readable finding aid derived from XML authoring program. Date of source: January 2011Processed by Richard Collier, January 2011; finding aid encoded by Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, January 2011 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the Roy Lightner Collection of Antique Advertisements, 1871-2009 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Lightner, Roy, collector. Roy Lightner Collection of Antique Advertisements, 1871-2009 and undated Material in English 24.0 Linear Feet 20,000 Items For current information on the location of these materials, please consult the Library's online catalog. Roy Lightner was an advertising and marketing executive, primarily with N.W. Ayer & Son agency, from which he retired in 1980, and with Carden & Cherry Advertising of Nashville, Tenn. The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Roy Lightner Collection of Antique Advertisements, David M. Rubenstein Rare Book & Manuscript Library

Provenance

The Roy Lightner Collection of Antique Advertisements were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2002-2009.

Processing Information

Processed by Richard Collier, January 2011

Encoded by Richard Collier, January 2011

Accessions 2002-0299, 2003-0224, 2007-0208, 2009-0120 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note Roy Lightner Biographical Timeline 1921 Born, Wyomissing, Pa. 1942 Graduated, Franklin & Marshall College, Lancaster, Pa. 1942-1946 Production Planner, Production Supervisor, N.W. Ayer Philadelphia 1947-1952 Account Supervisor, N.W. Ayer Boston 1956 Account Executive, N.W. Ayer Philadelphia 1963 Account Supervisor, N.W. Ayer Philadelphia 1970 Vice President and Account Manager, N.W. Ayer Philadelphia 1980 Retired from N.W. Ayer; assumed Directorship of United Methodist Church television ministry campaign 1982 Vice President, Marketing Services, Carden & Cherry Advertising, Nashville, Tenn. 1982-1988 Oversaw production of "Ernest P. Worrell--Vern" commercials starring Jim Varney

The following clients, represented in this collection, were served by Lightner during his tenure at N.W. Ayer: AT&T, Boeing, Breyer's, Cannon towels, Capehart, Carrier, Caterpillar, Chrysler, Clicquot Club, Container Corporation of America, DeBeers, Dole, Du Pont, Electric Companies, Forstman, French Line, General Electric, Goodyear, Hanes, Hess & Clark, Hires Root Beer, I.C.S., Insurance Companies of North America, Kellogg's, Maine Development Commission, Masonite, National Bible Week, National Dairy Products, New England Mutual, Nicholson File Co., N.W. Ayer, Oxirane, Penn Mutual, Plymouth, Red Heart Dog Food, Regal Shoes, Sani-Flush, Sealtest, Sergent's, Sheffield Farms, Steinway, Texaco, Times Mirror Magazine Network, TV Guide, U.S. Army Recruiting, Warren Telechron, and Yardley.

Collection Overview

The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.

Collection Arrangement

Collection is arranged in 6 series: General Goods and Services; Cars and Trucks; Norman Rockwell Collection; N.W. Ayer Materials; Roy Lightner Files; and Oversize Materials. General Goods and Services include all print advertisements except car and truck advertisements, arranged alphabetically by product or company name. Cars and Trucks include print advertisements for automobiles, personal and commercial trucks and some corporate advertising from automotive companies, arranged alphabetically by vehicle make. The Norman Rockwell Collection consists of a set of advertisements, magazine covers and other illustrations featuring artwork by Norman Rockwell, arranged chronologically. The N.W. Ayer Materials consists primarily printed materials by or about the N.W. Ayer agency, along with some television commercials produced for Du Pont. Roy Lightner Files include handwritten inventories of advertisements included in this collection along with some clippings and memorabilia relating to Lightner's career. Oversize Materials include large-format materials removed from other series and housed separately, arranged to mirror the rest of the collection.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Lightner, Roy, 1921- N.W. Ayer & Son. American Telephone and Telegraph Company. Cadillac Motor Car Company. Campbell Soup Company. Chrysler Corporation. Chrysler Corporation. Dodge Division. Coca-Cola Company. Eastman Kodak Company. E.I. du Pont de Nemours & Company. Ford Motor Car Company. General Electric Company. General Mills, inc. General Motors Corporation. General Motors Corporation. Buick Motor Division. General Motors Corporation. Cadillac Motor Car Division. General Motors Corporation. Chevrolet Motor Division. Lincoln Motor Car Company (Detroit, Mich.) Metropolitan Life Insurance Company. Packard Motor Car Company. Radio Corporation of America. Studebaker-Packard Corporation. Advertising. Advertising--United States. Advertising--United States--History. Advertising--Automobiles. Advertising--Automobiles--United States. Advertising--Automobiles--United States--History. Advertising--Brand name products. Advertising--Brand name products--United States. Advertising--Brand name products--United States--History. Advertising--Insurance. Advertising--Insurance--United States. Advertising--Insurance--United States--History. Advertising--Railroads. Advertising--Railroads--United States. Advertising agencies. Advertising agencies--United States. Advertising agencies--United States--History. 16mm. Proofs (Printed material) John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related materials may be found in the following Hartman Center collections:

D'Arcy Masius Benton & Bowles Archives

Jeffrey Collection of Diamond Promotional Materials

Jim Brown Papers

Jim Varney Collection of Advertising

John Benjamin Harris Papers

J. Walter Thompson Company. Account Files

J. Walter Thompson Company. Domestic Advertisements Collection

J. Walter Thompson Company. Edgar Hatcher Papers

J. Walter Thompson Company. Samuel W. Meek Papers

Walter Weir Papers

General Products and Services--Small Format, 1871-2009(7 boxes)

1Alcoa, 1931-1937 American Express, 1918-2000 American Gas Association, 1947-1972(2 folders) American Radiator Company (Standard Sanitary Mfg. Co.), 1900-1924 American Sugar Refining (Domino brand), 1903-1915 Anacin, 1952-1964 Andrew Jergens (includes Woodbury), 1897-1970 Anheuser-Busch, 1896-1911 Armour, 1897-1962 Armstrong Cork, 1967-1987 Arrow Shirts (Cluett Peabody), 1898-1962(2 folders) AT&T (American Telephone and Telegraph, Bell System), 1909-1989(11 folders) Aunt Jemima, 1924-1964 Ayer's Cherry Pectoral, 1896-1900 Baker's Cocoa/Chocolate, 1896-1958 Bangor & Aroostook Railroad, 1902 Bayer Aspirin, 1920-1977(2 folders) Beecham's Pills, 1898-1899 Beeman's Chewing Gum, 1917-1919 Bell & Howell, 1922-1948 Best & Co., 1896-1904 B.F. Goodrich, 1908-1970 Bissell, 1903-1921 Bixby Shoe Polish, 1909 Boeing, 1942-1966 2 Bon Ami, 1903-1970 Book of the Month Club, 1927 Borden's, 1899-1979 Boston & Maine Railroad, 1902-1910 Boston Garter, 1903-1904 Breck, 1959-1974 Breyer's, 1989 Brillo, 1924-1960(2 folders) Bromo-Seltzer, 1910 Brooks Brothers, 1910-1911 Brunswick Billiard Tables, 1917 Bryant Heating, 1927-1931 Burlington Route, 1898-1965 Burnett's Vanilla, 1899-1913 Burnham and Morrill, 1910-1951 Burpee's Seeds, 1904-1918 Butcher's Polish, 1924 Butterick Publishing, 1896 BVD, 1908-1919 Calder's Dentine, 1898-1899 Calox Tooth Powder, 1903-1918 Camay, 1934-1966 Camel, 1919-1934 Campbell's Soup, 1906-1975(4 folders) Canadian National, 1921-1949 Canadian Pacific, 1899-1958 Cannon Towels, 1942-1974 Carnation Milk, 1924-1967 Carter's underwear, 1957-1972 Castoria, 1898-1899 Chef Boy-Ar-Dee, 1959-1973 Chesapeake & Ohio Railway, 1902 Chesebrough-Pond's, 1905-1942 Chicago & NOrthwestern Railway, 1898-1906 Chickering Pianos, 1871-1905 Chris-Craft, 1929-1967 Cleveland Baking Powder, 1896-1897 Clicquot Club, 1908-1952 Clorox, 1946-1960 Coca-Cola (includes Fanta, Sprite), 1902-1999(6 folders) Coca-Cola Santa Advertisements, 1933-1960 Colgate, 1901-1973(2 folders) Colt firearms, 1906-1929 Columbia Phonograph, 1904-1920 Columbia Soups, 1898 Conard Roses, 1924 Cook's Flaked Rice, 1902 Corbin, 1918-1930 Corliss Coon Collars, 1902-1903 Corona Typewriter, 1920 Cosmo Soap, 1898 Crane, 1920-1931 Cream of Wheat, 1899-1967 Crest Toothpaste, 1957-1973 Crisco, 1924-1991 Cross Pen, 1969-1998 Cudahy's Flavor, 1896 Cuticura Soap, 1894-1923 3 De Beers, 1956-1983 Del Monte, 1923-1991 Dent's Toothache Gum, 1902-1904 Diamond Crystal Salt, 1924, 1946 Dingee & Conard Roses, 1899-1928 Dixon Pencils, 1893-1940 Dole Pineapple, 1911-1975 Dooley's Yeast, 1871 Dr. Gouraud's Oriental Cream, 1897-1904 Dr. Jaeger's Underwear, 1898-1899 Dr. Scott's Electric Belt/Hair Brush, 1896-1905 Dunham's Coconut, 1899 Du Pont, 1906-1991(3 folders) Durkee's Seasonings, 1898 Eastman Kodak, 1894-1979(7 folders) Edison Phonograph, 1898-1919 Electro-Silicon Silver Polish, 1896-1911 Elgin Watch, 1898-1949 Enameline, 1898-1901 Equitable Society, 1902-1942 Eskay Foods (Smith, Kline and French), 1902-1910 Esterbrook Pens, 1902-1953 Eveready, 1919-1941 Eversharp, 1921-1928 Fairbanks (includes Fairy Soap), 1896-1916 Fels Naptha, 1921 Ferris Corsets, 1899-1923 Ferry's Seeds, 1899-1906 Firestone, 1916-1922 Florsheim Shoes, 1904-1922 Forhan's Toothpaste, 1920-1923 Franco-American, 1908-1973 French Line, 1918-1938 Frigidaire, 1924-1991 Frisco System, 1902 4 Gem Razors, 1902-1909 General Electric, 1909-1991(5 folders) General Mills [Includes Betty Crocker, Gold Medal, Washburn-Crosby], 1903-1992 General Motors Electromotive Division, 1943-1949 General Tire, 1937-1938 Gerber's, 1934-1970 Gillette, 1904-1932 Goblin Soap (Cudahy), 1918 Gold Dust, 1894-1931 Goodyear, 1913-1973(2 folders) Great Northern Railway, 1919-1948 Green Giant, 1952, 1971 Greyhound, 1937-1947 Hamilton Watch, 1920-1939 Hammond Organ, 1938-1939 Hanes, 1959 Hart Schaffner and Marx, 1899-1924 Hartshorn Shade Roller, 1896-1911 Hawaii Tourism, 1921-1960 Hellmann's (Best Foods), 1953-1974 Hercules Powder, 1918 Hess & Clark, 1923 Hires Root Beer, 1894-1974 H.J. Heinz, 1901-1960 Hodgson Houses, 1921-1937 Hoover, 1919-1969 Hormel, 1911-1967 Hunt's, 1959-1972 Huyler's Chocolate, 1896-1917 Ingersoll Watch, 1902-1923 International Correspondence Schools, 1901-1960 International Silver, 1896-1924 Iver Johnson firearms, 1896-1911 Ivory, 1894-1974 J.B. Williams, 1898-1952 Jello, 1903-1975 John Holland Pens, 1901-1905 Johnson and Johnson, 1921-1975(2 folders) Joseph Gillott's Pens, 1871-1898 Karo, 1909-1972 Keen Kutter Scissors, 1906 Kellogg's, 1907-1973 Kelly Springfield, 1899-1926, 1993 Kitchenaid, 1928-1989 Klaxon, 1910 Knox, 1898-1974 5 Kraft, 1923-1977 Kuppenheimer, 1904-1909 La Blanche Face Powder, 1896-1914 Lake Shore & Michigan Southern Railroad, 1898-1902 Lackawanna Railroad, 1899-1902 Laughlin Fountain Pens, 1900-1905 Lea & Perrins, 1908-1910 Lehigh Valley Railroad, 1898-1902 Leitz, 1954 Libby, 1878-1962 Liebig Extract of Beef, 1871-1921 Lifebuoy, 1902-1935 Lifesavers, 1928-1991 Listerine, 1914-1989 Lord & Taylor, 1871-1908 Louisville & Nashville Railroad, 1929-1931 Lux, 1924-1952(2 folders) Lysol, 1924 Maine Tourism, 1928-1948 Malvina Cream, 1898-1901 Masonite, 1931 Maxwell House, 1922-1924, 1970-1991 Mazola, 1958-1973 Mellin's Food, 1892-1910 Mennen, 1896-1911, 1951-1960 Metropolitan Life, 1923-1960(2 folders) Metropolitan Life Peanuts campaign, 1984-1998 Michelin, 1908-1922 Milwaukee Road, 1906-1948 Minute Rice, 1959-1991 Missouri, Kansas & Texas Railroad, 1871 Mobil Oil, 1918, 1937 Modene Hair Removal, 1896-1904 Moller's Cod Liver Oil, 1871-1872, 1906 Monon Route, 1898-1904 Mutual Life Insurance, 1907 Nabisco (includes Uneeda), 1899-1958(2 folders) National Bible Week, 1979 National Cash Register, 1908-1909 National Dairy Products, 1943-1947 National Fluid Milk Producers (Got Milk campaign), 1995-2009 Nestlé, 1900-1909, 1958-19894 New England Mutual, 1935-1937 New York Central, 1898-1949 Nicholson File Co., 1942-1962 Northern Pacific, 1898-1929, 1950s N.W. Ayer house advertisements, 1898-1902 Old Dutch Cleanser, 1910-1959 Ostermoor Mattress, 1899-1911 Pabst, 1896-1942 Packer's Tar Soap, 1897-1923 Palmolive , 1922-1991 Pan American World Airways (Pan Am), 1979 Pantasote Leather, 1910 Parker Pen, 1898-1992 Paul E. Wirt Pens, 1901-1905 Pearline, 1896-1911 Pear's Soap, 1896-1914 Penn Mutual, 1899-1949 Pennsylvania Railroad, 1943-1944 Pepsodent, 1918-1932(2 folders) Pet Milk, 1924, 1958-1964 Peter's Chocolate, 1910 Phoenix Mutual, 1898-1902 Pillsbury, 1892-1992(2 folders) Ping-Pong (Parker Brothers game), 1902 Planter's Peanuts, 1927 Pneumatic Bell, 1871 Polaroid, 1949-1986 6 Post/Postum (General Foods), 1899-1925, 1951, 1991 Pratt & Lambert, 1901-1924 Prestone, 1937-1939 Prince Albert, 1910-1928 Pro-Phy-Lac-Tic, 1894-1928 Prudential, 1897-1996(2 folders) Pullman, 1937-1949 Pyorrhocide, 1920-1923 Pyrex, 1916-1946, 1962(2 folders) Quaker Oats, 1897-1974 Quaker/Pettijohn , 1899-1915 Quaker Puffed Rice/Wheat, 1906-1965(2 folders) Ralston-Purina, 1900-1910, 1973, 1991 Rat Bis-Kit, 1902-1920 RCA Victor (includes Victor Talking Machines, Victrola, Radiola, Victor and Red Seal Records, Whirlpool), 1902-1966(6 folders) Red Heart Dog Food, 1937-1951 Reed & Barton, 1871, 1897 Regal Shoes, 1898-1914 Remington Typewriter, 1899-1926 Resinol Soap, 1904-1923 Rice Council, 1977 Richardson & Robbins, 1923-1924, 1957 Rinso, 1932-1933 Rio Grande Railroad, 1954-1956 Rock Island Line, 1899-1932 Roper Ranges, 1923-1924 Royal (Baking Powder, Gelatin desserts), 1896-1955 Royal-Worcester/Bon Ton corsets, 1903-1906 R.T. French, 1931-1973 Rubens Infant Shirt, 1902-1922 Rubiform Dentifrice, 1896-1906 Russwin Hardware, 1930 Sani-Flush, 1918-1951 Santa Fe Railroad, 1897-1949 Sapolin, 1909 Sapolio, 1896-1913 Sargent Locks and Hardware, 1924 S.C. Johnson & Sons, 1904-1960, 1990 Scott Paper, 1911-1973 Seaboard Railway, 1902-1905 Sears, Roebuck & Co., 1898-1909 Sergent's Pet Supplies, 1934-1952 Sheaffer Pens, 1918-1979(1 of 2 folders) 7 Sheaffer Pens, 1918-1979 (continued)(2 of 2 folders) Sheffield Farms, 1942 Shredded Wheat, 1900-1952 Simmons Mattresses, 1918-1931, 1968-1973 Singer Sewing Machine Co., 1898-1908, 1951-1979 Smith Typewriters, 1898-1908 SOS Scouring Pads, 1924-1955 Southern Pacific Railroad, 1902-1948 Southern Railway, 1898, 1948 Spencerian Pens, 1900-1924 Squibb, 1921-1945 Steinway Pianos, 1898-1939 Sunmaid, 1921-1924, 1942, 1982 Sunsweet, 1960 Swans Down, 1923-1924, 1951-1960 Swift and Co., 1900-1991 Taylor Instruments, 1920-1937 Testimonial advertising, 1902-1979 Texaco (includes Havoline), 1910-1948, 1976(2 folders) Thos. Cook, 1898-1930 Tiffany Jewelers, 1871-1931 Traveler's Insurance (See also Metropolitan Life folders for additional advertisements), 1901-1960 Underwood Foods, 1899-1974 Union Pacific, 1896-1966 United Airlines, 1948-1949 United States Army Recruiting, 1964-1986 U.S. Rubber (U.S. Tires), 1916-1923 Vapo-Cresolene, 1896-1921 Vose Pianos, 1896-1922 Wabash Railroad, 1898-1904 Wanamaker, 1902-1918 Warren Telechron, 1929-1931 Waterman Pens, 1898-1929, 1989 WB Corsets, 1896-1903 Wear-Ever, 1920-1921 Weber Pianos, 1871-1908 Welch's, 1902-1932 Wesson, 1924-1977 Westinghouse, 1940-1943 Wheatena, 1898-1899 Whitman's Chocolates, 1894-1933(2 folders) Wilbur Bros. Chocolate, 1908-1924 Winchester firearms, 1904-1908 Winslow's Syrup, 1897-1898 W.L. Douglas shoes, 1904-1937 Woman's Institute, 1924-1930 Wool Soap, 1899-1903 Wrigley's, 1914-1972 Yardley, 1926 Zenith, 1949-1959 Miscellaneous Apparel, 1896-1944 Miscellaneous Bicycles, etc., 1894-1899 Miscellaneous Books/Publications, 1896-1949 Miscellaneous Businesses, 1871-1934 Miscellaneous Education/Schools, etc., 1896-1926 Miscellaneous Employment offers, 1871-1929 Miscellaneous Food & Beverage, 1896-1928 Miscellaneous Health & Beauty, 1896-1944 Miscellaneous House & Garden, 1896-1942 Miscellaneous Musical Instruments, 1896-1902 Miscellaneous Novelties & Notions, 1896-1927 Miscellaneous Patent Medicines/Cures ("Quacks"), 1871-1926 Miscellaneous Pens, Pencils, 1897-1948 Miscellaneous Sporting Goods/Firearms, 1902-1928 Miscellaneous Tobacco, 1899-1914 Miscellaneous Travel & Transportation, 1898-1949 General Products and Services--Large Format, 1894-2009(8 boxes)

8 Adams Chewing Gum, 1918 Aetna Casualty, 1931, 1956 Alcoa, 1949 American Brakeblok, 1937 American Express, 1954-1955 American Gas Association, 1936-1974 American Radiator Company (Standard Sanitary Mfg. Co.), 1917-1958 Anacin, 1955-1961 Andrew Jergens (includes Woodbury), 1920-1956 Anheuser-Busch, 1938 Armour, 1906-1955 Armstrong Cork, 1920-1987 Arrow Shirts (Cluett Peabody), 1942-1955 Arvin Car Heater, 1937 Association of American Railroads, 1937 AT&T (American Telephone and Telegraph, Bell System), 1922-1989(4 folders) Aunt Jemima, 1917-1968 Aviso, 1956-1960 Avon, 1970 Baker's Cocoa Chocolate, 1912-1956 Baker's Coconut, 1923-1970 Baltimore & Ohio, 1924-1957 Barbasol, 1937 Bayer Aspirin, 1930-1973 Beech-Nut Gum, 1917-1919 B.F. Goodrich, 1930 Bissell, 1930 Bixby Shoe Polish, 1909 Blue Bell, 1954 Boeing, 1944-1969 Bon Ami, 1918-1939 Borden's, 1929-1958 Bostich, 1952 Breck, 1958-1973 Brillo, 1924-1939 Bromo-Seltzer, 1937 Brooks Brothers, 1940-1941 Bruning, 1965-1970 Budd, 1946-1949 Bufferin, 1955-1973 Burlington Route, 1924-1967 Burnham and Morrill, 1942-1958 Buster Brown, 1924, 1959 BVD, 1919 9 Camay, 1930-1939 Camel, 1919-1935 Campbell's Soup, 1906-1975(4 folders) Canada Dry, 1930-1931 Canadian National, 1946-1956 Canadian Pacific, 1946-1958 Cannon Towels, 1934-1961 Capehart, 1942-1943 Carnation Milk, 1931-1960 Carrier, 1947-1968 Carter's underwear, 1921-1930 Cashmere Bouquet, 1900-1959 Caterpillar, 1960, 1979 Champion Spark Plug, 1937 Cheney Silks, 1921 Chesebrough-Pond's, 1917-1945 Chesterfield, 1927, 1944 Chicken-of-the-Sea, 1960-1974 Chickering Pianos, 1907 Chris-Craft, 1946-1967 Church & Dwight (Arm & Hammer), 1937 Clicquot Club, 1919-1945 Clorox, 1931-1939 Cobb's Creek Whiskey, 1937 Coca-Cola (includes Fanta, Sprite), 1930-1999(2 folders) Colgate, 1901-1973 Container Corporation of America, 1937-1969 Corona Typewriter, 1930 Coty, 1923-1930 Crane, 1955 Cream of Kentucky, 1937 Cream of Wheat, 1899-1958 Cream of Wheat Lil' Abner cartoons, 1940-1953 Crest Toothpaste, 1956-1969 Crisco, 1921-1965 10 De Beers, 1949-1978 Delco-Remy, 1937 Del Monte, 1919-1973 Djer Kiss, 1917-1929 Dole Pineapple, 1928-1958 Drano, 1930 Dr. Pepper, 1946-1947 Dromedary Dates, 1913, 1921 Du Pont, 1919-1976(3 folders) Eastman Dillan, 1969 Eastman Kodak, 1901-1971 Eden Washer, 1920 Edison Electrical Institute, 1961 Elamis Stationery, 1922 Electric utilities, 1945-1966 Elgin Watch, 1915 Epilepticide, 1910s Equitable, 1934-1969 Esterbrook Pens, 1944-1953 Ethyl Corporation, 1952 Eutectic/Castolin, 1980 Eveready, 1924-1931 Eversharp, 1922-1942 Fairbanks (includes Fairy Soap), 1902-1924 Feen-a-Mint, 1937 Fels Naptha, 1924-1945 Firestone, 1919-1970(2 folders) First Pennsylvania Bank, 1965-1973 Fisk Tires, 1919 Fleischmann's, 1921-1951 Florsheim Shoes, 1953 Forstman Wool, 1955 Franco-American, 1934-1955 French Line, 1949-1958 Frigidaire, 1927-1959 11 Gaby Suntan Lotion, 1942 Gem Razors, 1944 General Electric, 1917-1961(2 folders) General Mills [Includes Betty Crocker, Gold Medal, Washburn-Crosby], 1910-1974(2 folders) General Motors Electromotive Division, 1946-1949 Gerber's, 1934-1937 Gillette, 1917-1947 Glenmore Distilleries (King's Ransom, Kentucky Tavern), 1955 Goblin Soap (Cudahy), 1919 Gold Dust, 1917-1931 Goodyear, 1919-1970 Hanes underwear, 1942-1952 Hart Schaffner and Marx, 1915-1959 Hellmann's (Best Foods), 1928-1969 Hercules Powder, 1919 Hires Root Beer, 1919-1955 H.J. Heinz, 1901-1959 Honeywell, 1968-1970 Hoover, 1919-1956 Hormel, 1930-1974 Hunt's, 1952-1965 Insurance Companies of North America, 1964-1965 International Correspondence Schools, 1919-1920 International Silver, 1930 Ipana, 1930-1959 Iver Johnson firearms, 1918-1919 Ivory, 1910-1974(2 folders) J.B. Williams, 1911-1920 Jello, 1918-1972 Johnnie Walker Scotch, 1958 Johnson and Johnson, 1917-1959 12 Karo, 1903-1972 Kellogg's, 1906-1970 Kelly Springfield, 1937-1947 Kent, 1953 Kleenex, 1926-1956, 1992 Knox, 1919-1939 Kohler, 1926 Kotex, 1922-1950s Kraft, 1924-1974 Kroehler Furniture, 1930 Lea & Perrins, 1918 Lees Carpets, 1949 Libbey-Owens-Ford, 1937 Libby, 1917-1956 Lifebuoy, 1903-1924 Lifesavers, 1952-1959 Listerine, 1922-1955 Lucky Strike, 1951, 1953 Lux, 1919-1954 Lysol, 1938 13 Maine Tourism, 1946 Manon Lescaut, 1924-1920s Masonite, 1951 Max Factor, 1934 Maxwell House, 1924-1954 Mazola, 1921-1930 McCallum Hosiery, 1924 Mellin's Food, 1894 Mennen, 1900-1924, 1951-1953 Metropolitan Life, 1922-1960 Michelin, 1919 Milwaukee Railroad, 1946-1951 Miller, 1971 Minute Rice, 1954-1955, 1973 Minute Tapioca, 1918-1939 Mobil Oil, 1925-1957 Montgomery Wards, 1921-1930(2 folders) Moore Business Forms, 1965 Morton's Salt, 1923-1963 Mum, 1919-1960 Nabisco (includes Uneeda), 1903-1972 National City Company, 1922 National Dairy Producers, 1944 National Fluid Milk Producers (Got Milk campaign), 1996-2009 Nestlé, 1954-1955 New England Life, 1957 New Haven Railroad, 1946-1949 New York Central, 1951-1952 Nicholson File Co., 1943-1954 Norfolk & Western, 1949-1964 Northern Pacific, 1945-1955 Northwestern Mutual, 1937 N.W. Ayer & Son house advertisements, 1928 Old Dutch Cleanser, 1903-1931 Oxirane, 1971-1973 Palmolive, 1917-1970 Parke-Davis, 1930 Parker Pen, 1918-1965 Pearline, 1895-1919 Pear's Soap, 1903-1919 Penn Mutual, 1950 Pennsylvania Railroad, 1945-1946 Pepsodent, 1917-1930 Pet Milk, 1924-1934 Pillsbury, 1917-1970 Planter's Peanuts, 1919 Plate Glass Manufacturers' Association, 1937 Polaroid, 1949-1979 Post/Postum (General Foods), 1921-1969 Procter & Gamble, 1927 Prudential, 1903-1970 Pullman, 1942-1955 Purolator, 1937 Pyrex, 1916-1937 14 Quaker Oats, 1914-1964 Quaker Puffed Rice/Wheat, 1919-1937 Quaker State Oil, 1937-1960 Ralston-Purina, 1901-1954 RCA Victor (includes Victor Talking Machines, Victrola, Radiola, Victor and Red Seal Records, Whirlpool), 1903-1961 Red Heart Dog Food, 1952 Regal Shoes, 1942 Rinso, 1930-1939 Rock Island Railroad, 1903-1957 Royal (Baking Powder, Gelatin desserts), 1903-1939 R.T. French, 1929-1959 Sal Hepatica, 1937 Santa Fe Railroad, 1917-1959 S.C. Johnson & Sons, 1919-1958 Scott Paper, 1925-1959 Sealed Power, 1937 Sealtest, 1952-1960 Seargent's Dog Medicine, 1934, 1957 Sears, Roebuck & Co., 1901 Sheaffer Pens, 1914-1942 Shell Oil, 1942 Shredded Wheat, 1909-1952 Simmons Mattresses, 1924-1970 Simoniz Wax, 1937 Singer Sewing Machine Co., 1928-1959 Southern Pacific, 1908-1958 Squibb, 1924-1945 Steinway Pianos, 1907-1939 Stewart-Warner, 1937 Sunkist, 1919-1972 Sunmaid/Sunsweet, 1919-1955 Sunshine (Loose-Wiles Biscuit Co.), 1930-1968 Swans Down, 1925-1961 Swift and Co., 1919-1953 15 Testimonial advertising, 1902-1979 Texaco (includes Havoline), 1913-1977 Time Magazine, circa 1937 Times Mirror Magazine Network, 1976 Traveler's Insurance, 1935-1959 Underwood Foods, 1937-1959 Underwood Sundstrand, 1937 Union Pacific, 1926-1964 United Airlines, 1942-1965 United States Army Recruiting, 1971 Univac, 1969 USL Batteries, 1937 V-8 Juice, 1942-1999 Veedol Motor Oil, 1937 Vivaudom perfume, 1924 Wahl Pens, 1922 Wanamaker, 1902 Warren Telechron, 1932-1953 Waterman Pens, 1919-1949 Watkins Cocoanut Oil, 1917-1920 Weber Pianos, 1908 Welch's, 1925 Wesson, 1963 Western Bancorporation, 1969 Westinghouse, 1924-1954 Wheatena, 1934 Willard's Batteries, 1937 Wilson Bros. Leathers, 1941 Woolfhead lingerie, 1918 World War II effort, Electric Companies, 1942 Wrigley's, 1928-1934 Yardley, 1942-1952 Zerone Antifreeze, 1937 Cars and Trucks--Small Format, 1899-2008(9 boxes)

16 A.B.C., 1909 Acme, 1922 Acura, 1986-2008(3 folders) Aerocar, 1906 American La France, 1904 American, 1911 American Motors, 1969-1992 Apperson, 1919-1920 Aston-Martin, 1989-2003 Atlas, 1910 Atterbury, 1918 Audi, 1970-2000 Austin, 1970-1974 Autocar, 1904 Avanti, 1989 Babcock Electric, 1906 Baker, 1908 Bentley, 1987-2005 Bertone, 1986 BMW, 1971-2008(4 folders) Briscoe, 1919 Brush, 1908 Buick, 1925-2006(9 folders) Cadillac, 1902-2008(8 folders) 17 Chalmers, 1911-1922 Chandler, 1915-1929 Checker, 1963-1968 Chevrolet, 1920-2008(11 folders) Chrysler, 1924-2003(1-6 of 10 folders) 18 Chrysler, 1924-2003 (continued)(7-10 of 10 folders) Citroen, 1956-1988 Columbia, 1905-1923 Corbin, 1910 Crestmobile, 1904 Crosley, 1948 Croxton-Keeton, 1910 Daewoo, 1987 Daniels, 1922 Datsun/Nissan, 1959-2004(2 folders) Denby, 1918-1920 Detroit Electric, 1910-1920 Dodge, 1915-2003(10 folders) 19 Eagle, 1992-1996 Elcar/Elkhart, 1920 Elmore, 1908-1910 Essex, 1920-1929 Ferrari, 1986-1993 Fiat, 1961-1988 Fisher Body, 1927-1944 Ford, 1927-2003(1-16 of 18 folders) 20 Ford, 1928-2003 (continued)(17-18 of 18 folders) Franklin, 1904-1928(2 folders) Frazer, 1948-1950 Fredonia, 1904 General Motors Corporation, 1918-2003(3 folders) General Motors Trucks, 1919-1920 Glide, 1907 GMC Trucks, 1960-2003(4 folders) Grabowsky, 1910 Graham-Paige, 1927-1928 Great Western, 1910 Haynes, 1904-1910 Hillman, 1951-1953 Honda, 1973-2002(5 folders) Howard, 1910 Hudson, 1910-1939 Hummer, 2003 Hupmobile, 1909-1923 Hyundai, 1986-2001 Infiniti, 1990-2003 International Harvester (International Trucks), 1922-1995 Isuzu, 1981-2001 Jaguar, 1968-2003 Jeep, 1950-2007(3 folders) 21 Jewett, 1924 Kelly, 1910 Kia, 2001-2006 King Midget, 1958-1960 Knox, 1907 La Fayette, 1918-1924 Lancia, 1980-1988 Land Rover/Range Rover, 1972-2001(2 folders) LaSalle, 1927-1931 Lexus, 1989-2003 Lincoln, 1920-2002(11 folders) Locomobile, 1908-1920(2 folders) Lotus, 1984 Mack, 1987 Maja, 1908 Marmon, 1912-1930(2 folders) Maserati, 1982-2008 Maxwell, 1919-1926 Mazda, 1975-2003(2 folders) Mercedes-Benz, 1905-2007(4 folders) Mercer, 1910 Mercury, 1939-2003(1-5 of 7 folders) 22 Mercury, 1939-2003 (continued)(6-7 of 7 folders) Merkur, 1984 Metropolitan, 1960 Metz Plan Car, 1928 MG, 1963-1978 Mitchell, 1907-1920 Mitsubishi, 1980-2003 Moon, 1917 Morris, 1957 Motorette, 1901 Nash, 1927-1954 National, 1910 Northern, 1905-1910 Oakland, 1922-1931 Oakland/Pontiac, 1931 Oldsmobile, 1902-2002(8 folders) Opel, 1959-1989 Overland, 1925-1931 Owen, 1910 Packard, 1906-1958(4 folders) Paige, 1915-1924 Palmer-Singer, 1910 Pathfinder, 1916 Peerless, 1904-1928 Peugeot, 1969-1989 Pierce, 1903-1921 Plymouth, 1933-1999(8 folders) Pontiac, 1948-2003 (1-3 of 7 folders) 23 Pontiac, 1948-2003 (continued) (4-7 of 7 folders) Porsche, 1971-2002 Pope, 1904-1908 Premier, 1910 Rambler, 1902-1965(3 folders) Rapid, 1908 Rauch & Lang, 1909-1913 Regal, 1910 Renault, 1954-1988 Reo, 1905-1931 Republic, 1919 Rolls Royce, 1979-1993 Rover, 1961-1980 Royal, 1906 Saab, 1970-2003 Saturn, 1990-2003(2 folders) Saxon, 1915-1917 Scorpio, 1988 Selden, 1919 Service, 1919 Simca, 1958-1960 Simplo, 1908-1919 Singer, 1927 Stearns, 1910 Stevens-Duryea, 1910-1912 Studebaker, 1904-1963(4 folders) Stutz, 1926 Subaru, 1976-2001 Sunbeam, 1927 Suzuki, 1983-2001 Thompson, 1919 Tickford, 1927 Toyota, 1970-2003(1-2 of 5 folders) 24 Toyota, 1970-2003 (continued) (3-5 of 5 folders) Transport, 1922 Triumph, 1927, 1958-1980(2 folders) Volkswagen, 1958-2003(2 folders) Volvo, 1959-2002 Waverley, 1902-1912 Wayne, 1905 Whippet, 1928-1929 White, 1906-1916 Wilcox, 1909-1911 Wills Sainte-Claire, 1922-1926 Willis-Knight, 1920-1930(2 folders) Winnebago, 1985 Winton, 1899-1922 Yale, 1902-1904 Cars and Trucks--Large Format, 1906-2003(7 boxes)

25 Acura, 2000 American, 1912 American Motors, 1954-1978 Anglia (Ford), 1959 Auburn, 1927 Austin, 1948-1970 Autocar, 1919-1945 BMW, 1980 Buick, 1916-1999(6 folders) Cadillac, 1914-1995(5 folders) Chandler, 1921-1924 26 Chevrolet, 1920-1999(7 folders) Chrysler (includes De Soto and Imperial), 1925-2000(8 folders) Citroën, 1955 Columbia, 1922 Cortina (Ford), 1959-1969 27 Datsun/Nissan, 1964-1999 Delage/Du Pont/Maybach Zepellin, 1932 Detroit Electric, 1913 Dodge, 1920-2000(6 folders) Durant, 1930 Essex, 1920-1931(2 folders) Fiat, 1954-1984 Fisher Body, 1925-1958 Ford, 1925-2001(5 folders) Franklin, 1917-1928 28 General Motors Corporation, 1929-1956 GMC Trucks, 1919-1974 Haynes, 1923 Hudson, 1919-1956 Hupmobile, 1919-1930 Hyundai, 2000 International Harvester (International Trucks), 1919-1974 Isuzu, 1986-2001 Jaguar, 1957-1990 Jeep, 1946-2001 Jordan, 1919-1920s Kaiser-Frazer (includes Henry J.), 1948-1954 Kissel Kar, 1915 LaSalle, 1929 Liberty, 1920 Lincoln, 1930-1978(2 folders) Locomobile, 1914 29 Mack, 1958 Marmon, 1912-1932 Marquette, 1930 Maxwell, 1919 Mazda, 1998-2000 Mercedes-Benz, 1961-1990 Mercury, 1939-2002(2 folders) MG, 1962-1980 Mitsubishi, 1988 Morris, 1959-1960 Nash, 1923-1958 Oakland, 1917-1930 Ohio Electric, 1913-1914 Oldsmobile, 1922-2003(5 folders) Opel, 1959-1988 30 Packard, 1906-1958(2 folders) Paige, 1920-1927 Peerless, 1914 Peugeot, 1970-1988(2 folders) Pierce (includes Arrow), 1912 Plymouth, 1931-1995(5 folders) Pontiac, 1927-2000(4 folders) Porsche, 1963-1997 31 Rambler/Hudson, 1955-1965 Renault, 1956-1988(2 folders) Reo, 1912-1951(2 folders) Saab, 1960-1991 Saturn, 1998-1999 Saxon, 1914 Sayers Six, 1919 Simca, 1959-1967 Stevens-Duryea, 1913 Stewart, 1920 Studebaker, 1910-1960(3 folders) Stutz, 1922-1926 Subaru, 1984 Suzuki, 1980-1999 Thomas Flyer, 1909 Toyota, 1964-2000 Triumph, 1958 Volkswagen, 1959-2000 Volvo, 1962-1986 White, 1912-1929 Willis-Knight (includes Jeep and Overland), 1914-1955 Norman Rockwell Collection, 1924-1974 (1 box)

Includes illustrations and print advertisements featuring artwork by Norman Rockwell. Advertisements include Crest toothpaste, Green Giant, Kellogg's, Massachusetts Mutual, Plymouth, Sharon Steel, Swiss watches, and Upjohn; covers for Saturday Evening Post, and artwork for Savings Bonds and other public service campaigns.

32Print advertisements and illustrations N.W. Ayer & Sons Materials, 1894-1994 and undated (3 boxes)

Includes print advertisements, commercial reels and printed materials that document some of the advertising work performed by the N.W. Ayer & Son agency. Arranged by format.

DuPont Teflon Commercials,

Restrictions on Access: Original audiovisual materials are closed to research until use copies can be produced. Contact Research Services for more information.

33DuPont Co. Commercials 1. 68-5545. Ralph Coverwell. 16mm color. Undated. TRT: 45 sec. 2. Unnumbered. Stella Spatterly. 16mm. Undated. TRT: 60 sec. 3. 68-5667. Tom N.--Hunt Film Service--Rocky. 16mm color. 1968. TRT: 20 sec. 4. DDGT-8043. DuPont Silverstone Spells Durability. 16mm. Undated. TRT: 30 sec. DuPont TV Commercials

[16mm. Includes DDFT0009 Scrambled Eggs 60 sec.; DDFT0008 Winner 60 sec.; 68-5760 German Food 30 sec.; 68-5760 Bake Ware 30 sec.; 68-5761 After a Great Meal 30 sec.]

Teflon Dealer Reel with Announcer Inserts, undated Printed Material, 1949-1994 34125 Years of Building Brands, N.W. Ayer publication, 1994 History of an Advertising Agency, Ralph Hower, Harvard University Press, 1949 In Behalf of Management, N.W. Ayer & Son, 1949 Washington Square, N.W. Ayer & Son, 1957 Roy Lightner Files, 1982-1984 and undated (1 box) 34 (continued)Ernest P. Worrell Vern campaigns local publicity (Carden & Cherry Advertising), 1982-1984 Lightner clippings and miscellaneous, undated 33 (continued)N.W. Ayer metal plaque, undated Oversize Materials (1 box)

Includes large-format materials removed from other series and housed separately.

General Products and Services 35Bendix, 1937 Coca-Cola, 1970, 1986 Del Monte, 1942 Du Pont, 1969-1970 Goodyear, 1945-1966 Metropolitan Life (Peanuts), 1993 Shell Oil, 1937 TV Guide, 1961 United States Steel, 1937 Cars and Trucks 35 (continued)Buick, 1955 Cadillac, 1961-1968 Chevrolet, 1962-1976 Chrysler, 1948 International Scout, 1961 Lincoln, 1954, 1960 Pierce Arrow, 1930 Pontiac, 1955-1961 Toyota, 1999 Willys-Overland, 1915 Newspaper advertisements Cadillac, 1986 Chrysler, 1992 Ford, 2001 Jeep, 1986 Volkswagen, 1998