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Inventory of the Roy Lightner Collection of Antique Advertisements, 1871-2009 and undated

Abstract

Roy Lightner was an advertising and marketing executive, primarily with N.W. Ayer & Son agency, from which he retired in 1980, and with Carden & Cherry Advertising of Nashville, Tenn.

The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Lightner, Roy, collector.
Title
Roy Lightner Collection of Antique Advertisements, 1871-2009 and undated
Language of Material
English
Extent
24.0 Linear Feet, 20,000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Series Quick Links

Collection Overview

The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.

Administrative Information

Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

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Alcoa, 1931-1937
Box 1
American Express, 1918-2000
Box 1
American Gas Association, 1947-1972
(2 folders)
Box 1
American Radiator Company (Standard Sanitary Mfg. Co.), 1900-1924
Box 1
American Sugar Refining (Domino brand), 1903-1915
Box 1
Anacin, 1952-1964
Box 1
Andrew Jergens (includes Woodbury), 1897-1970
Box 1
Anheuser-Busch, 1896-1911
Box 1
Armour, 1897-1962
Box 1
Armstrong Cork, 1967-1987
Box 1
Arrow Shirts (Cluett Peabody), 1898-1962
(2 folders)
Box 1
AT&T (American Telephone and Telegraph, Bell System), 1909-1989
(11 folders)
Box 1
AT&T (American Telephone and Telegraph, Bell System), 1909-1989
(11 folders)
Box 2
Ayer's Cherry Pectoral, 1896-1900
Box 2
Baker's Cocoa/Chocolate, 1896-1958
Box 2
Bangor & Aroostook Railroad, 1902
Box 2
Bayer Aspirin, 1920-1977
(2 folders)
Box 2
Beecham's Pills, 1898-1899
Box 2
Beeman's Chewing Gum, 1917-1919
Box 2
Bell & Howell, 1922-1948
Box 2
Best & Co., 1896-1904
Box 2
B.F. Goodrich, 1908-1970
Box 2
Bissell, 1903-1921
Box 2
Bixby Shoe Polish, 1909
Box 2
Boeing, 1942-1966
Box 2
Bon Ami, 1903-1970
Box 2
Book of the Month Club, 1927
Box 2
Borden's, 1899-1979
Box 2
Boston & Maine Railroad, 1902-1910
Box 2
Boston Garter, 1903-1904
Box 2
Breck, 1959-1974
Box 2
Breyer's, 1989
Box 2
Brillo, 1924-1960
(2 folders)
Box 2
Bromo-Seltzer, 1910
Box 2
Brooks Brothers, 1910-1911
Box 2
Brunswick Billiard Tables, 1917
Box 2
Bryant Heating, 1927-1931
Box 2
Burlington Route, 1898-1965
Box 2
Burnett's Vanilla, 1899-1913
Box 2
Burnham and Morrill, 1910-1951
Box 2
Burpee's Seeds, 1904-1918
Box 2
Butcher's Polish, 1924
Box 2
Butterick Publishing, 1896
Box 2
BVD, 1908-1919
Box 2
Calder's Dentine, 1898-1899
Box 2
Calox Tooth Powder, 1903-1918
Box 2
Camay, 1934-1966
Box 2
Camel, 1919-1934
Box 2
Campbell's Soup, 1906-1975
(4 folders)
Box 2
Canadian National, 1921-1949
Box 2
Canadian Pacific, 1899-1958
Box 2
Cannon Towels, 1942-1974
Box 2
Carnation Milk, 1924-1967
Box 2
Carter's underwear, 1957-1972
Box 2
Castoria, 1898-1899
Box 2
Chef Boy-Ar-Dee, 1959-1973
Box 2
Chesapeake & Ohio Railway, 1902
Box 2
Chesebrough-Pond's, 1905-1942
Box 2
Chicago & NOrthwestern Railway, 1898-1906
Box 2
Chickering Pianos, 1871-1905
Box 2
Chris-Craft, 1929-1967
Box 2
Cleveland Baking Powder, 1896-1897
Box 2
Clicquot Club, 1908-1952
Box 2
Clorox, 1946-1960
Box 2
Coca-Cola (includes Fanta, Sprite), 1902-1999
(6 folders)
Box 2
Coca-Cola Santa Advertisements, 1933-1960
Box 2
Colgate, 1901-1973
(2 folders)
Box 2
Colt firearms, 1906-1929
Box 2
Columbia Phonograph, 1904-1920
Box 2
Columbia Soups, 1898
Box 2
Conard Roses, 1924
Box 2
Cook's Flaked Rice, 1902
Box 2
Corbin, 1918-1930
Box 2
Corliss Coon Collars, 1902-1903
Box 2
Corona Typewriter, 1920
Box 2
Cosmo Soap, 1898
Box 2
Crane, 1920-1931
Box 2
Cream of Wheat, 1899-1967
Box 2
Crest Toothpaste, 1957-1973
Box 2
Crisco, 1924-1991
Box 2
Cross Pen, 1969-1998
Box 2
Cudahy's Flavor, 1896
Box 2
Cuticura Soap, 1894-1923
Box 2
De Beers, 1956-1983
Box 3
Del Monte, 1923-1991
Box 3
Dent's Toothache Gum, 1902-1904
Box 3
Diamond Crystal Salt, 1924, 1946
Box 3
Dingee & Conard Roses, 1899-1928
Box 3
Dixon Pencils, 1893-1940
Box 3
Dole Pineapple, 1911-1975
Box 3
Dooley's Yeast, 1871
Box 3
Dr. Gouraud's Oriental Cream, 1897-1904
Box 3
Dr. Jaeger's Underwear, 1898-1899
Box 3
Dr. Scott's Electric Belt/Hair Brush, 1896-1905
Box 3
Dunham's Coconut, 1899
Box 3
Du Pont, 1906-1991
(3 folders)
Box 3
Durkee's Seasonings, 1898
Box 3
Eastman Kodak, 1894-1979
(7 folders)
Box 3
Edison Phonograph, 1898-1919
Box 3
Electro-Silicon Silver Polish, 1896-1911
Box 3
Elgin Watch, 1898-1949
Box 3
Enameline, 1898-1901
Box 3
Equitable Society, 1902-1942
Box 3
Eskay Foods (Smith, Kline and French), 1902-1910
Box 3
Esterbrook Pens, 1902-1953
Box 3
Eveready, 1919-1941
Box 3
Eversharp, 1921-1928
Box 3
Fairbanks (includes Fairy Soap), 1896-1916
Box 3
Fels Naptha, 1921
Box 3
Ferris Corsets, 1899-1923
Box 3
Ferry's Seeds, 1899-1906
Box 3
Firestone, 1916-1922
Box 3
Florsheim Shoes, 1904-1922
Box 3
Forhan's Toothpaste, 1920-1923
Box 3
Franco-American, 1908-1973
Box 3
French Line, 1918-1938
Box 3
Frigidaire, 1924-1991
Box 3
Frisco System, 1902
Box 3
Gem Razors, 1902-1909
Box 4
General Electric, 1909-1991
(5 folders)
Box 4
General Mills [Includes Betty Crocker, Gold Medal, Washburn-Crosby], 1903-1992
Box 4
General Motors Electromotive Division, 1943-1949
Box 4
General Tire, 1937-1938
Box 4
Gerber's, 1934-1970
Box 4
Gillette, 1904-1932
Box 4
Goblin Soap (Cudahy), 1918
Box 4
Gold Dust, 1894-1931
Box 4
Goodyear, 1913-1973
(2 folders)
Box 4
Great Northern Railway, 1919-1948
Box 4
Green Giant, 1952, 1971
Box 4
Greyhound, 1937-1947
Box 4
Hamilton Watch, 1920-1939
Box 4
Hammond Organ, 1938-1939
Box 4
Hanes, 1959
Box 4
Hart Schaffner and Marx, 1899-1924
Box 4
Hartshorn Shade Roller, 1896-1911
Box 4
Hawaii Tourism, 1921-1960
Box 4
Hellmann's (Best Foods), 1953-1974
Box 4
Hercules Powder, 1918
Box 4
Hess & Clark, 1923
Box 4
Hires Root Beer, 1894-1974
Box 4
H.J. Heinz, 1901-1960
Box 4
Hodgson Houses, 1921-1937
Box 4
Hoover, 1919-1969
Box 4
Hormel, 1911-1967
Box 4
Hunt's, 1959-1972
Box 4
Huyler's Chocolate, 1896-1917
Box 4
Ingersoll Watch, 1902-1923
Box 4
International Correspondence Schools, 1901-1960
Box 4
International Silver, 1896-1924
Box 4
Iver Johnson firearms, 1896-1911
Box 4
Ivory, 1894-1974
Box 4
J.B. Williams, 1898-1952
Box 4
Jello, 1903-1975
Box 4
John Holland Pens, 1901-1905
Box 4
Johnson and Johnson, 1921-1975
(2 folders)
Box 4
Joseph Gillott's Pens, 1871-1898
Box 4
Karo, 1909-1972
Box 4
Keen Kutter Scissors, 1906
Box 4
Kellogg's, 1907-1973
Box 4
Kelly Springfield, 1899-1926, 1993
Box 4
Kitchenaid, 1928-1989
Box 4
Klaxon, 1910
Box 4
Knox, 1898-1974
Box 4
Kraft, 1923-1977
Box 5
Kuppenheimer, 1904-1909
Box 5
La Blanche Face Powder, 1896-1914
Box 5
Lake Shore & Michigan Southern Railroad, 1898-1902
Box 5
Lackawanna Railroad, 1899-1902
Box 5
Laughlin Fountain Pens, 1900-1905
Box 5
Lea & Perrins, 1908-1910
Box 5
Lehigh Valley Railroad, 1898-1902
Box 5
Leitz, 1954
Box 5
Libby, 1878-1962
Box 5
Liebig Extract of Beef, 1871-1921
Box 5
Lifebuoy, 1902-1935
Box 5
Lifesavers, 1928-1991
Box 5
Listerine, 1914-1989
Box 5
Lord & Taylor, 1871-1908
Box 5
Louisville & Nashville Railroad, 1929-1931
Box 5
Lux, 1924-1952
(2 folders)
Box 5
Lysol, 1924
Box 5
Maine Tourism, 1928-1948
Box 5
Malvina Cream, 1898-1901
Box 5
Masonite, 1931
Box 5
Maxwell House, 1922-1924, 1970-1991
Box 5
Mazola, 1958-1973
Box 5
Mellin's Food, 1892-1910
Box 5
Mennen, 1896-1911, 1951-1960
Box 5
Metropolitan Life, 1923-1960
(2 folders)
Box 5
Metropolitan Life Peanuts campaign, 1984-1998
Box 5
Michelin, 1908-1922
Box 5
Milwaukee Road, 1906-1948
Box 5
Minute Rice, 1959-1991
Box 5
Missouri, Kansas & Texas Railroad, 1871
Box 5
Mobil Oil, 1918, 1937
Box 5
Modene Hair Removal, 1896-1904
Box 5
Moller's Cod Liver Oil, 1871-1872, 1906
Box 5
Monon Route, 1898-1904
Box 5
Mutual Life Insurance, 1907
Box 5
Nabisco (includes Uneeda), 1899-1958
(2 folders)
Box 5
National Bible Week, 1979
Box 5
National Cash Register, 1908-1909
Box 5
National Dairy Products, 1943-1947
Box 5
National Fluid Milk Producers (Got Milk campaign), 1995-2009
Box 5
Nestlé, 1900-1909, 1958-19894
Box 5
New England Mutual, 1935-1937
Box 5
New York Central, 1898-1949
Box 5
Nicholson File Co., 1942-1962
Box 5
Northern Pacific, 1898-1929, 1950s
Box 5
N.W. Ayer house advertisements, 1898-1902
Box 5
Old Dutch Cleanser, 1910-1959
Box 5
Ostermoor Mattress, 1899-1911
Box 5
Pabst, 1896-1942
Box 5
Packer's Tar Soap, 1897-1923
Box 5
Palmolive , 1922-1991
Box 5
Pan American World Airways (Pan Am), 1979
Box 5
Pantasote Leather, 1910
Box 5
Parker Pen, 1898-1992
Box 5
Paul E. Wirt Pens, 1901-1905
Box 5
Pearline, 1896-1911
Box 5
Pear's Soap, 1896-1914
Box 5
Penn Mutual, 1899-1949
Box 5
Pennsylvania Railroad, 1943-1944
Box 5
Pepsodent, 1918-1932
(2 folders)
Box 5
Pet Milk, 1924, 1958-1964
Box 5
Peter's Chocolate, 1910
Box 5
Phoenix Mutual, 1898-1902
Box 5
Pillsbury, 1892-1992
(2 folders)
Box 5
Ping-Pong (Parker Brothers game), 1902
Box 5
Planter's Peanuts, 1927
Box 5
Pneumatic Bell, 1871
Box 5
Polaroid, 1949-1986
Box 5
Post/Postum (General Foods), 1899-1925, 1951, 1991
Box 6
Pratt & Lambert, 1901-1924
Box 6
Prestone, 1937-1939
Box 6
Prince Albert, 1910-1928
Box 6
Pro-Phy-Lac-Tic, 1894-1928
Box 6
Prudential, 1897-1996
(2 folders)
Box 6
Pullman, 1937-1949
Box 6
Pyorrhocide, 1920-1923
Box 6
Pyrex, 1916-1946, 1962
(2 folders)
Box 6
Quaker Oats, 1897-1974
Box 6
Quaker/Pettijohn , 1899-1915
Box 6
Quaker Puffed Rice/Wheat, 1906-1965
(2 folders)
Box 6
Ralston-Purina, 1900-1910, 1973, 1991
Box 6
Rat Bis-Kit, 1902-1920
Box 6
RCA Victor (includes Victor Talking Machines, Victrola, Radiola, Victor and Red Seal Records, Whirlpool), 1902-1966
(6 folders)
Box 6
Red Heart Dog Food, 1937-1951
Box 6
Reed & Barton, 1871, 1897
Box 6
Regal Shoes, 1898-1914
Box 6
Remington Typewriter, 1899-1926
Box 6
Resinol Soap, 1904-1923
Box 6
Rice Council, 1977
Box 6
Richardson & Robbins, 1923-1924, 1957
Box 6
Rinso, 1932-1933
Box 6
Rio Grande Railroad, 1954-1956
Box 6
Rock Island Line, 1899-1932
Box 6
Roper Ranges, 1923-1924
Box 6
Royal (Baking Powder, Gelatin desserts), 1896-1955
Box 6
Royal-Worcester/Bon Ton corsets, 1903-1906
Box 6
R.T. French, 1931-1973
Box 6
Rubens Infant Shirt, 1902-1922
Box 6
Rubiform Dentifrice, 1896-1906
Box 6
Russwin Hardware, 1930
Box 6
Sani-Flush, 1918-1951
Box 6
Santa Fe Railroad, 1897-1949
Box 6
Sapolin, 1909
Box 6
Sapolio, 1896-1913
Box 6
Sargent Locks and Hardware, 1924
Box 6
S.C. Johnson & Sons, 1904-1960, 1990
Box 6
Scott Paper, 1911-1973
Box 6
Seaboard Railway, 1902-1905
Box 6
Sears, Roebuck & Co., 1898-1909
Box 6
Sergent's Pet Supplies, 1934-1952
Box 6
Sheaffer Pens, 1918-1979
(1 of 2 folders)
Box 6
Sheaffer Pens, 1918-1979 (continued)
(2 of 2 folders)
Box 7
Sheffield Farms, 1942
Box 7
Shredded Wheat, 1900-1952
Box 7
Simmons Mattresses, 1918-1931, 1968-1973
Box 7
Singer Sewing Machine Co., 1898-1908, 1951-1979
Box 7
Smith Typewriters, 1898-1908
Box 7
SOS Scouring Pads, 1924-1955
Box 7
Southern Pacific Railroad, 1902-1948
Box 7
Southern Railway, 1898, 1948
Box 7
Spencerian Pens, 1900-1924
Box 7
Squibb, 1921-1945
Box 7
Steinway Pianos, 1898-1939
Box 7
Sunmaid, 1921-1924, 1942, 1982
Box 7
Sunsweet, 1960
Box 7
Swans Down, 1923-1924, 1951-1960
Box 7
Swift and Co., 1900-1991
Box 7
Taylor Instruments, 1920-1937
Box 7
Testimonial advertising, 1902-1979
Box 7
Texaco (includes Havoline), 1910-1948, 1976
(2 folders)
Box 7
Thos. Cook, 1898-1930
Box 7
Tiffany Jewelers, 1871-1931
Box 7
Traveler's Insurance (See also Metropolitan Life folders for additional advertisements), 1901-1960
Box 7
Underwood Foods, 1899-1974
Box 7
Union Pacific, 1896-1966
Box 7
United Airlines, 1948-1949
Box 7
United States Army Recruiting, 1964-1986
Box 7
U.S. Rubber (U.S. Tires), 1916-1923
Box 7
Vapo-Cresolene, 1896-1921
Box 7
Vose Pianos, 1896-1922
Box 7
Wabash Railroad, 1898-1904
Box 7
Wanamaker, 1902-1918
Box 7
Warren Telechron, 1929-1931
Box 7
Waterman Pens, 1898-1929, 1989
Box 7
WB Corsets, 1896-1903
Box 7
Wear-Ever, 1920-1921
Box 7
Weber Pianos, 1871-1908
Box 7
Welch's, 1902-1932
Box 7
Wesson, 1924-1977
Box 7
Westinghouse, 1940-1943
Box 7
Wheatena, 1898-1899
Box 7
Whitman's Chocolates, 1894-1933
(2 folders)
Box 7
Wilbur Bros. Chocolate, 1908-1924
Box 7
Winchester firearms, 1904-1908
Box 7
Winslow's Syrup, 1897-1898
Box 7
W.L. Douglas shoes, 1904-1937
Box 7
Woman's Institute, 1924-1930
Box 7
Wool Soap, 1899-1903
Box 7
Wrigley's, 1914-1972
Box 7
Yardley, 1926
Box 7
Zenith, 1949-1959
Box 7
Miscellaneous Apparel, 1896-1944
Box 7
Miscellaneous Bicycles, etc., 1894-1899
Box 7
Miscellaneous Books/Publications, 1896-1949
Box 7
Miscellaneous Businesses, 1871-1934
Box 7
Miscellaneous Education/Schools, etc., 1896-1926
Box 7
Miscellaneous Employment offers, 1871-1929
Box 7
Miscellaneous Food & Beverage, 1896-1928
Box 7
Miscellaneous Health & Beauty, 1896-1944
Box 7
Miscellaneous House & Garden, 1896-1942
Box 7
Miscellaneous Musical Instruments, 1896-1902
Box 7
Miscellaneous Novelties & Notions, 1896-1927
Box 7
Miscellaneous Patent Medicines/Cures ("Quacks"), 1871-1926
Box 7
Miscellaneous Pens, Pencils, 1897-1948
Box 7
Miscellaneous Sporting Goods/Firearms, 1902-1928
Box 7
Miscellaneous Tobacco, 1899-1914
Box 7
Miscellaneous Travel & Transportation, 1898-1949
Box 7

Adams Chewing Gum, 1918
Box 8
Aetna Casualty, 1931, 1956
Box 8
Alcoa, 1949
Box 8
American Brakeblok, 1937
Box 8
American Express, 1954-1955
Box 8
American Gas Association, 1936-1974
Box 8
American Radiator Company (Standard Sanitary Mfg. Co.), 1917-1958
Box 8
Anacin, 1955-1961
Box 8
Andrew Jergens (includes Woodbury), 1920-1956
Box 8
Anheuser-Busch, 1938
Box 8
Armour, 1906-1955
Box 8
Armstrong Cork, 1920-1987
Box 8
Arrow Shirts (Cluett Peabody), 1942-1955
Box 8
Arvin Car Heater, 1937
Box 8
Association of American Railroads, 1937
Box 8
AT&T (American Telephone and Telegraph, Bell System), 1922-1989
(4 folders)
Box 8
Aunt Jemima, 1917-1968
Box 8
Aviso, 1956-1960
Box 8
Avon, 1970
Box 8
Baker's Cocoa Chocolate, 1912-1956
Box 8
Baker's Coconut, 1923-1970
Box 8
Baltimore & Ohio, 1924-1957
Box 8
Barbasol, 1937
Box 8
Bayer Aspirin, 1930-1973
Box 8
Beech-Nut Gum, 1917-1919
Box 8
B.F. Goodrich, 1930
Box 8
Bissell, 1930
Box 8
Bixby Shoe Polish, 1909
Box 8
Blue Bell, 1954
Box 8
Boeing, 1944-1969
Box 8
Bon Ami, 1918-1939
Box 8
Borden's, 1929-1958
Box 8
Bostich, 1952
Box 8
Breck, 1958-1973
Box 8
Brillo, 1924-1939
Box 8
Bromo-Seltzer, 1937
Box 8
Brooks Brothers, 1940-1941
Box 8
Bruning, 1965-1970
Box 8
Budd, 1946-1949
Box 8
Bufferin, 1955-1973
Box 8
Burlington Route, 1924-1967
Box 8
Burnham and Morrill, 1942-1958
Box 8
Buster Brown, 1924, 1959
Box 8
BVD, 1919
Box 8
Camay, 1930-1939
Box 9
Camel, 1919-1935
Box 9
Campbell's Soup, 1906-1975
(4 folders)
Box 9
Canada Dry, 1930-1931
Box 9
Canadian National, 1946-1956
Box 9
Canadian Pacific, 1946-1958
Box 9
Cannon Towels, 1934-1961
Box 9
Capehart, 1942-1943
Box 9
Carnation Milk, 1931-1960
Box 9
Carrier, 1947-1968
Box 9
Carter's underwear, 1921-1930
Box 9
Cashmere Bouquet, 1900-1959
Box 9
Caterpillar, 1960, 1979
Box 9
Champion Spark Plug, 1937
Box 9
Cheney Silks, 1921
Box 9
Chesebrough-Pond's, 1917-1945
Box 9
Chesterfield, 1927, 1944
Box 9
Chicken-of-the-Sea, 1960-1974
Box 9
Chickering Pianos, 1907
Box 9
Chris-Craft, 1946-1967
Box 9
Church & Dwight (Arm & Hammer), 1937
Box 9
Clicquot Club, 1919-1945
Box 9
Clorox, 1931-1939
Box 9
Cobb's Creek Whiskey, 1937
Box 9
Coca-Cola (includes Fanta, Sprite), 1930-1999
(2 folders)
Box 9
Colgate, 1901-1973
Box 9
Container Corporation of America, 1937-1969
Box 9
Corona Typewriter, 1930
Box 9
Coty, 1923-1930
Box 9
Crane, 1955
Box 9
Cream of Kentucky, 1937
Box 9
Cream of Wheat, 1899-1958
Box 9
Cream of Wheat Lil' Abner cartoons, 1940-1953
Box 9
Crest Toothpaste, 1956-1969
Box 9
Crisco, 1921-1965
Box 9
De Beers, 1949-1978
Box 10
Delco-Remy, 1937
Box 10
Del Monte, 1919-1973
Box 10
Djer Kiss, 1917-1929
Box 10
Dole Pineapple, 1928-1958
Box 10
Drano, 1930
Box 10
Dr. Pepper, 1946-1947
Box 10
Dromedary Dates, 1913, 1921
Box 10
Du Pont, 1919-1976
(3 folders)
Box 10
Eastman Dillan, 1969
Box 10
Eastman Kodak, 1901-1971
Box 10
Eden Washer, 1920
Box 10
Edison Electrical Institute, 1961
Box 10
Elamis Stationery, 1922
Box 10
Electric utilities, 1945-1966
Box 10
Elgin Watch, 1915
Box 10
Epilepticide, 1910s
Box 10
Equitable, 1934-1969
Box 10
Esterbrook Pens, 1944-1953
Box 10
Ethyl Corporation, 1952
Box 10
Eutectic/Castolin, 1980
Box 10
Eveready, 1924-1931
Box 10
Eversharp, 1922-1942
Box 10
Fairbanks (includes Fairy Soap), 1902-1924
Box 10
Feen-a-Mint, 1937
Box 10
Fels Naptha, 1924-1945
Box 10
Firestone, 1919-1970
(2 folders)
Box 10
First Pennsylvania Bank, 1965-1973
Box 10
Fisk Tires, 1919
Box 10
Fleischmann's, 1921-1951
Box 10
Florsheim Shoes, 1953
Box 10
Forstman Wool, 1955
Box 10
Franco-American, 1934-1955
Box 10
French Line, 1949-1958
Box 10
Frigidaire, 1927-1959
Box 10
Gaby Suntan Lotion, 1942
Box 11
Gem Razors, 1944
Box 11
General Electric, 1917-1961
(2 folders)
Box 11
General Mills [Includes Betty Crocker, Gold Medal, Washburn-Crosby], 1910-1974
(2 folders)
Box 11
General Motors Electromotive Division, 1946-1949
Box 11
Gerber's, 1934-1937
Box 11
Gillette, 1917-1947
Box 11
Glenmore Distilleries (King's Ransom, Kentucky Tavern), 1955
Box 11
Goblin Soap (Cudahy), 1919
Box 11
Gold Dust, 1917-1931
Box 11
Goodyear, 1919-1970
Box 11
Hanes underwear, 1942-1952
Box 11
Hart Schaffner and Marx, 1915-1959
Box 11
Hellmann's (Best Foods), 1928-1969
Box 11
Hercules Powder, 1919
Box 11
Hires Root Beer, 1919-1955
Box 11
H.J. Heinz, 1901-1959
Box 11
Honeywell, 1968-1970
Box 11
Hoover, 1919-1956
Box 11
Hormel, 1930-1974
Box 11
Hunt's, 1952-1965
Box 11
Insurance Companies of North America, 1964-1965
Box 11
International Correspondence Schools, 1919-1920
Box 11
International Silver, 1930
Box 11
Ipana, 1930-1959
Box 11
Iver Johnson firearms, 1918-1919
Box 11
Ivory, 1910-1974
(2 folders)
Box 11
J.B. Williams, 1911-1920
Box 11
Jello, 1918-1972
Box 11
Johnnie Walker Scotch, 1958
Box 11
Johnson and Johnson, 1917-1959
Box 11
Karo, 1903-1972
Box 12
Kellogg's, 1906-1970
Box 12
Kelly Springfield, 1937-1947
Box 12
Kent, 1953
Box 12
Kleenex, 1926-1956, 1992
Box 12
Knox, 1919-1939
Box 12
Kohler, 1926
Box 12
Kotex, 1922-1950s
Box 12
Kraft, 1924-1974
Box 12
Kroehler Furniture, 1930
Box 12
Lea & Perrins, 1918
Box 12
Lees Carpets, 1949
Box 12
Libbey-Owens-Ford, 1937
Box 12
Libby, 1917-1956
Box 12
Lifebuoy, 1903-1924
Box 12
Lifesavers, 1952-1959
Box 12
Listerine, 1922-1955
Box 12
Lucky Strike, 1951, 1953
Box 12
Lux, 1919-1954
Box 12
Lysol, 1938
Box 12
Maine Tourism, 1946
Box 13
Manon Lescaut, 1924-1920s
Box 13
Masonite, 1951
Box 13
Max Factor, 1934
Box 13
Maxwell House, 1924-1954
Box 13
Mazola, 1921-1930
Box 13
McCallum Hosiery, 1924
Box 13
Mellin's Food, 1894
Box 13
Mennen, 1900-1924, 1951-1953
Box 13
Metropolitan Life, 1922-1960
Box 13
Michelin, 1919
Box 13
Milwaukee Railroad, 1946-1951
Box 13
Miller, 1971
Box 13
Minute Rice, 1954-1955, 1973
Box 13
Minute Tapioca, 1918-1939
Box 13
Mobil Oil, 1925-1957
Box 13
Montgomery Wards, 1921-1930
(2 folders)
Box 13
Moore Business Forms, 1965
Box 13
Morton's Salt, 1923-1963
Box 13
Mum, 1919-1960
Box 13
Nabisco (includes Uneeda), 1903-1972
Box 13
National City Company, 1922
Box 13
National Dairy Producers, 1944
Box 13
National Fluid Milk Producers (Got Milk campaign), 1996-2009
Box 13
Nestlé, 1954-1955
Box 13
New England Life, 1957
Box 13
New Haven Railroad, 1946-1949
Box 13
New York Central, 1951-1952
Box 13
Nicholson File Co., 1943-1954
Box 13
Norfolk & Western, 1949-1964
Box 13
Northern Pacific, 1945-1955
Box 13
Northwestern Mutual, 1937
Box 13
N.W. Ayer & Son house advertisements, 1928
Box 13
Old Dutch Cleanser, 1903-1931
Box 13
Oxirane, 1971-1973
Box 13
Palmolive, 1917-1970
Box 13
Parke-Davis, 1930
Box 13
Parker Pen, 1918-1965
Box 13
Pearline, 1895-1919
Box 13
Pear's Soap, 1903-1919
Box 13
Penn Mutual, 1950
Box 13
Pennsylvania Railroad, 1945-1946
Box 13
Pepsodent, 1917-1930
Box 13
Pet Milk, 1924-1934
Box 13
Pillsbury, 1917-1970
Box 13
Planter's Peanuts, 1919
Box 13
Plate Glass Manufacturers' Association, 1937
Box 13
Polaroid, 1949-1979
Box 13
Post/Postum (General Foods), 1921-1969
Box 13
Procter & Gamble, 1927
Box 13
Prudential, 1903-1970
Box 13
Pullman, 1942-1955
Box 13
Purolator, 1937
Box 13
Pyrex, 1916-1937
Box 13
Quaker Oats, 1914-1964
Box 14
Quaker Puffed Rice/Wheat, 1919-1937
Box 14
Quaker State Oil, 1937-1960
Box 14
Ralston-Purina, 1901-1954
Box 14
RCA Victor (includes Victor Talking Machines, Victrola, Radiola, Victor and Red Seal Records, Whirlpool), 1903-1961
Box 14
Red Heart Dog Food, 1952
Box 14
Regal Shoes, 1942
Box 14
Rinso, 1930-1939
Box 14
Rock Island Railroad, 1903-1957
Box 14
Royal (Baking Powder, Gelatin desserts), 1903-1939
Box 14
R.T. French, 1929-1959
Box 14
Sal Hepatica, 1937
Box 14
Santa Fe Railroad, 1917-1959
Box 14
S.C. Johnson & Sons, 1919-1958
Box 14
Scott Paper, 1925-1959
Box 14
Sealed Power, 1937
Box 14
Sealtest, 1952-1960
Box 14
Seargent's Dog Medicine, 1934, 1957
Box 14
Sears, Roebuck & Co., 1901
Box 14
Sheaffer Pens, 1914-1942
Box 14
Shell Oil, 1942
Box 14
Shredded Wheat, 1909-1952
Box 14
Simmons Mattresses, 1924-1970
Box 14
Simoniz Wax, 1937
Box 14
Singer Sewing Machine Co., 1928-1959
Box 14
Southern Pacific, 1908-1958
Box 14
Squibb, 1924-1945
Box 14
Steinway Pianos, 1907-1939
Box 14
Stewart-Warner, 1937
Box 14
Sunkist, 1919-1972
Box 14
Sunmaid/Sunsweet, 1919-1955
Box 14
Sunshine (Loose-Wiles Biscuit Co.), 1930-1968
Box 14
Swans Down, 1925-1961
Box 14
Swift and Co., 1919-1953
Box 14
Testimonial advertising, 1902-1979
Box 15
Texaco (includes Havoline), 1913-1977
Box 15
Time Magazine, circa 1937
Box 15
Times Mirror Magazine Network, 1976
Box 15
Traveler's Insurance, 1935-1959
Box 15
Underwood Foods, 1937-1959
Box 15
Underwood Sundstrand, 1937
Box 15
Union Pacific, 1926-1964
Box 15
United Airlines, 1942-1965
Box 15
United States Army Recruiting, 1971
Box 15
Univac, 1969
Box 15
USL Batteries, 1937
Box 15
V-8 Juice, 1942-1999
Box 15
Veedol Motor Oil, 1937
Box 15
Vivaudom perfume, 1924
Box 15
Wahl Pens, 1922
Box 15
Wanamaker, 1902
Box 15
Warren Telechron, 1932-1953
Box 15
Waterman Pens, 1919-1949
Box 15
Watkins Cocoanut Oil, 1917-1920
Box 15
Weber Pianos, 1908
Box 15
Welch's, 1925
Box 15
Wesson, 1963
Box 15
Western Bancorporation, 1969
Box 15
Westinghouse, 1924-1954
Box 15
Wheatena, 1934
Box 15
Willard's Batteries, 1937
Box 15
Wilson Bros. Leathers, 1941
Box 15
Woolfhead lingerie, 1918
Box 15
World War II effort, Electric Companies, 1942
Box 15
Wrigley's, 1928-1934
Box 15
Yardley, 1942-1952
Box 15
Zerone Antifreeze, 1937
Box 15

A.B.C., 1909
Box 16
Acme, 1922
Box 16
Acura, 1986-2008
(3 folders)
Box 16
Aerocar, 1906
Box 16
American La France, 1904
Box 16
American, 1911
Box 16
American Motors, 1969-1992
Box 16
Apperson, 1919-1920
Box 16
Aston-Martin, 1989-2003
Box 16
Atlas, 1910
Box 16
Atterbury, 1918
Box 16
Audi, 1970-2000
Box 16
Austin, 1970-1974
Box 16
Autocar, 1904
Box 16
Avanti, 1989
Box 16
Babcock Electric, 1906
Box 16
Baker, 1908
Box 16
Bentley, 1987-2005
Box 16
Bertone, 1986
Box 16
BMW, 1971-2008
(4 folders)
Box 16
Briscoe, 1919
Box 16
Brush, 1908
Box 16
Buick, 1925-2006
(9 folders)
Box 16
Cadillac, 1902-2008
(8 folders)
Box 16
Chalmers, 1911-1922
Box 17
Chandler, 1915-1929
Box 17
Checker, 1963-1968
Box 17
Chevrolet, 1920-2008
(11 folders)
Box 17
Chrysler, 1924-2003
(1-6 of 10 folders)
Box 17
Chrysler, 1924-2003 (continued)
(7-10 of 10 folders)
Box 18
Citroen, 1956-1988
Box 18
Columbia, 1905-1923
Box 18
Corbin, 1910
Box 18
Crestmobile, 1904
Box 18
Crosley, 1948
Box 18
Croxton-Keeton, 1910
Box 18
Daewoo, 1987
Box 18
Daniels, 1922
Box 18
Datsun/Nissan, 1959-2004
(2 folders)
Box 18
Denby, 1918-1920
Box 18
Detroit Electric, 1910-1920
Box 18
Dodge, 1915-2003
(10 folders)
Box 18
Eagle, 1992-1996
Box 19
Elcar/Elkhart, 1920
Box 19
Elmore, 1908-1910
Box 19
Essex, 1920-1929
Box 19
Ferrari, 1986-1993
Box 19
Fiat, 1961-1988
Box 19
Fisher Body, 1927-1944
Box 19
Ford, 1927-2003
(1-16 of 18 folders)
Box 19
Ford, 1928-2003 (continued)
(17-18 of 18 folders)
Box 20
Franklin, 1904-1928
(2 folders)
Box 20
Frazer, 1948-1950
Box 20
Fredonia, 1904
Box 20
General Motors Corporation, 1918-2003
(3 folders)
Box 20
General Motors Trucks, 1919-1920
Box 20
Glide, 1907
Box 20
GMC Trucks, 1960-2003
(4 folders)
Box 20
Grabowsky, 1910
Box 20
Graham-Paige, 1927-1928
Box 20
Great Western, 1910
Box 20
Haynes, 1904-1910
Box 20
Hillman, 1951-1953
Box 20
Honda, 1973-2002
(5 folders)
Box 20
Howard, 1910
Box 20
Hudson, 1910-1939
Box 20
Hummer, 2003
Box 20
Hupmobile, 1909-1923
Box 20
Hyundai, 1986-2001
Box 20
Infiniti, 1990-2003
Box 20
International Harvester (International Trucks), 1922-1995
Box 20
Isuzu, 1981-2001
Box 20
Jaguar, 1968-2003
Box 20
Jeep, 1950-2007
(3 folders)
Box 20
Jewett, 1924
Box 21
Kelly, 1910
Box 21
Kia, 2001-2006
Box 21
King Midget, 1958-1960
Box 21
Knox, 1907
Box 21
La Fayette, 1918-1924
Box 21
Lancia, 1980-1988
Box 21
Land Rover/Range Rover, 1972-2001
(2 folders)
Box 21
LaSalle, 1927-1931
Box 21
Lexus, 1989-2003
Box 21
Lincoln, 1920-2002
(11 folders)
Box 21
Locomobile, 1908-1920
(2 folders)
Box 21
Lotus, 1984
Box 21
Mack, 1987
Box 21
Maja, 1908
Box 21
Marmon, 1912-1930
(2 folders)
Box 21
Maserati, 1982-2008
Box 21
Maxwell, 1919-1926
Box 21
Mazda, 1975-2003
(2 folders)
Box 21
Mercedes-Benz, 1905-2007
(4 folders)
Box 21
Mercer, 1910
Box 21
Mercury, 1939-2003
(1-5 of 7 folders)
Box 21
Mercury, 1939-2003 (continued)
(6-7 of 7 folders)
Box 22
Merkur, 1984
Box 22
Metropolitan, 1960
Box 22
Metz Plan Car, 1928
Box 22
MG, 1963-1978
Box 22
Mitchell, 1907-1920
Box 22
Mitsubishi, 1980-2003
Box 22
Moon, 1917
Box 22
Morris, 1957
Box 22
Motorette, 1901
Box 22
Nash, 1927-1954
Box 22
National, 1910
Box 22
Northern, 1905-1910
Box 22
Oakland, 1922-1931
Box 22
Oakland/Pontiac, 1931
Box 22
Oldsmobile, 1902-2002
(8 folders)
Box 22
Opel, 1959-1989
Box 22
Overland, 1925-1931
Box 22
Owen, 1910
Box 22
Packard, 1906-1958
(4 folders)
Box 22
Paige, 1915-1924
Box 22
Palmer-Singer, 1910
Box 22
Pathfinder, 1916
Box 22
Peerless, 1904-1928
Box 22
Peugeot, 1969-1989
Box 22
Pierce, 1903-1921
Box 22
Plymouth, 1933-1999
(8 folders)
Box 22
Pontiac, 1948-2003
(1-3 of 7 folders)
Box 22
Pontiac, 1948-2003 (continued)
(4-7 of 7 folders)
Box 23
Porsche, 1971-2002
Box 23
Pope, 1904-1908
Box 23
Premier, 1910
Box 23
Rambler, 1902-1965
(3 folders)
Box 23
Rapid, 1908
Box 23
Rauch & Lang, 1909-1913
Box 23
Regal, 1910
Box 23
Renault, 1954-1988
Box 23
Reo, 1905-1931
Box 23
Republic, 1919
Box 23
Rolls Royce, 1979-1993
Box 23
Rover, 1961-1980
Box 23
Royal, 1906
Box 23
Saab, 1970-2003
Box 23
Saturn, 1990-2003
(2 folders)
Box 23
Saxon, 1915-1917
Box 23
Scorpio, 1988
Box 23
Selden, 1919
Box 23
Service, 1919
Box 23
Simca, 1958-1960
Box 23
Simplo, 1908-1919
Box 23
Singer, 1927
Box 23
Stearns, 1910
Box 23
Stevens-Duryea, 1910-1912
Box 23
Studebaker, 1904-1963
(4 folders)
Box 23
Stutz, 1926
Box 23
Subaru, 1976-2001
Box 23
Sunbeam, 1927
Box 23
Suzuki, 1983-2001
Box 23
Thompson, 1919
Box 23
Tickford, 1927
Box 23
Toyota, 1970-2003
(1-2 of 5 folders)
Box 23
Toyota, 1970-2003 (continued)
(3-5 of 5 folders)
Box 24
Transport, 1922
Box 24
Triumph, 1927, 1958-1980
(2 folders)
Box 24
Volkswagen, 1958-2003
(2 folders)
Box 24
Volvo, 1959-2002
Box 24
Waverley, 1902-1912
Box 24
Wayne, 1905
Box 24
Whippet, 1928-1929
Box 24
White, 1906-1916
Box 24
Wilcox, 1909-1911
Box 24
Wills Sainte-Claire, 1922-1926
Box 24
Willis-Knight, 1920-1930
(2 folders)
Box 24
Winnebago, 1985
Box 24
Winton, 1899-1922
Box 24
Yale, 1902-1904
Box 24

Acura, 2000
Box 25
American, 1912
Box 25
American Motors, 1954-1978
Box 25
Anglia (Ford), 1959
Box 25
Auburn, 1927
Box 25
Austin, 1948-1970
Box 25
Autocar, 1919-1945
Box 25
BMW, 1980
Box 25
Buick, 1916-1999
(6 folders)
Box 25
Cadillac, 1914-1995
(5 folders)
Box 25
Chandler, 1921-1924
Box 25
Chevrolet, 1920-1999
(7 folders)
Box 26
Chrysler (includes De Soto and Imperial), 1925-2000
(8 folders)
Box 26
Citroën, 1955
Box 26
Columbia, 1922
Box 26
Cortina (Ford), 1959-1969
Box 26
Datsun/Nissan, 1964-1999
Box 27
Delage/Du Pont/Maybach Zepellin, 1932
Box 27
Detroit Electric, 1913
Box 27
Dodge, 1920-2000
(6 folders)
Box 27
Durant, 1930
Box 27
Essex, 1920-1931
(2 folders)
Box 27
Fiat, 1954-1984
Box 27
Fisher Body, 1925-1958
Box 27
Ford, 1925-2001
(5 folders)
Box 27
Franklin, 1917-1928
Box 27
General Motors Corporation, 1929-1956
Box 28
GMC Trucks, 1919-1974
Box 28
Haynes, 1923
Box 28
Hudson, 1919-1956
Box 28
Hupmobile, 1919-1930
Box 28
Hyundai, 2000
Box 28
International Harvester (International Trucks), 1919-1974
Box 28
Isuzu, 1986-2001
Box 28
Jaguar, 1957-1990
Box 28
Jeep, 1946-2001
Box 28
Jordan, 1919-1920s
Box 28
Kaiser-Frazer (includes Henry J.), 1948-1954
Box 28
Kissel Kar, 1915
Box 28
LaSalle, 1929
Box 28
Liberty, 1920
Box 28
Lincoln, 1930-1978
(2 folders)
Box 28
Locomobile, 1914
Box 28
Mack, 1958
Box 29
Marmon, 1912-1932
Box 29
Marquette, 1930
Box 29
Maxwell, 1919
Box 29
Mazda, 1998-2000
Box 29
Mercedes-Benz, 1961-1990
Box 29
Mercury, 1939-2002
(2 folders)
Box 29
MG, 1962-1980
Box 29
Mitsubishi, 1988
Box 29
Morris, 1959-1960
Box 29
Nash, 1923-1958
Box 29
Oakland, 1917-1930
Box 29
Ohio Electric, 1913-1914
Box 29
Oldsmobile, 1922-2003
(5 folders)
Box 29
Opel, 1959-1988
Box 29
Packard, 1906-1958
(2 folders)
Box 30
Paige, 1920-1927
Box 30
Peerless, 1914
Box 30
Peugeot, 1970-1988
(2 folders)
Box 30
Pierce (includes Arrow), 1912
Box 30
Plymouth, 1931-1995
(5 folders)
Box 30
Pontiac, 1927-2000
(4 folders)
Box 30
Porsche, 1963-1997
Box 30
Rambler/Hudson, 1955-1965
Box 31
Renault, 1956-1988
(2 folders)
Box 31
Reo, 1912-1951
(2 folders)
Box 31
Saab, 1960-1991
Box 31
Saturn, 1998-1999
Box 31
Saxon, 1914
Box 31
Sayers Six, 1919
Box 31
Simca, 1959-1967
Box 31
Stevens-Duryea, 1913
Box 31
Stewart, 1920
Box 31
Studebaker, 1910-1960
(3 folders)
Box 31
Stutz, 1922-1926
Box 31
Subaru, 1984
Box 31
Suzuki, 1980-1999
Box 31
Thomas Flyer, 1909
Box 31
Toyota, 1964-2000
Box 31
Triumph, 1958
Box 31
Volkswagen, 1959-2000
Box 31
Volvo, 1962-1986
Box 31
White, 1912-1929
Box 31
Willis-Knight (includes Jeep and Overland), 1914-1955
Box 31

Includes illustrations and print advertisements featuring artwork by Norman Rockwell. Advertisements include Crest toothpaste, Green Giant, Kellogg's, Massachusetts Mutual, Plymouth, Sharon Steel, Swiss watches, and Upjohn; covers for Saturday Evening Post, and artwork for Savings Bonds and other public service campaigns.

Print advertisements and illustrations
Box 32

Includes print advertisements, commercial reels and printed materials that document some of the advertising work performed by the N.W. Ayer & Son agency. Arranged by format.

Restrictions on Access: Original audiovisual materials are closed to research until use copies can be produced. Contact Research Services for more information.

1. 68-5545. Ralph Coverwell. 16mm color. Undated. TRT: 45 sec.
Box 33
2. Unnumbered. Stella Spatterly. 16mm. Undated. TRT: 60 sec.
Box 33
3. 68-5667. Tom N.--Hunt Film Service--Rocky. 16mm color. 1968. TRT: 20 sec.
Box 33
4. DDGT-8043. DuPont Silverstone Spells Durability. 16mm. Undated. TRT: 30 sec.
Box 33
DuPont TV Commercials

[16mm. Includes DDFT0009 Scrambled Eggs 60 sec.; DDFT0008 Winner 60 sec.; 68-5760 German Food 30 sec.; 68-5760 Bake Ware 30 sec.; 68-5761 After a Great Meal 30 sec.]

Box 33
Teflon Dealer Reel with Announcer Inserts, undated
Box 33
125 Years of Building Brands, N.W. Ayer publication, 1994
Box 34
History of an Advertising Agency, Ralph Hower, Harvard University Press, 1949
Box 34
In Behalf of Management, N.W. Ayer & Son, 1949
Box 34
Washington Square, N.W. Ayer & Son, 1957
Box 34
Ernest P. Worrell Vern campaigns local publicity (Carden & Cherry Advertising), 1982-1984
Box 34 (continued)
Lightner clippings and miscellaneous, undated
Box 34 (continued)
N.W. Ayer metal plaque, undated
Box 33 (continued)

Includes large-format materials removed from other series and housed separately.

Bendix, 1937
Box 35
Coca-Cola, 1970, 1986
Box 35
Del Monte, 1942
Box 35
Du Pont, 1969-1970
Box 35
Goodyear, 1945-1966
Box 35
Metropolitan Life (Peanuts), 1993
Box 35
Shell Oil, 1937
Box 35
TV Guide, 1961
Box 35
United States Steel, 1937
Box 35
Buick, 1955
Box 35 (continued)
Cadillac, 1961-1968
Box 35 (continued)
Chevrolet, 1962-1976
Box 35 (continued)
Chrysler, 1948
Box 35 (continued)
International Scout, 1961
Box 35 (continued)
Lincoln, 1954, 1960
Box 35 (continued)
Pierce Arrow, 1930
Box 35 (continued)
Pontiac, 1955-1961
Box 35 (continued)
Toyota, 1999
Box 35 (continued)
Willys-Overland, 1915
Box 35 (continued)
Cadillac, 1986
Box 35 (continued)
Chrysler, 1992
Box 35 (continued)
Ford, 2001
Box 35 (continued)
Jeep, 1986
Box 35 (continued)
Volkswagen, 1998
Box 35 (continued)

Historical Note

Roy Lightner Biographical Timeline

DateEvent(s)
1921Born, Wyomissing, Pa.
1942Graduated, Franklin & Marshall College, Lancaster, Pa.
1942-1946Production Planner, Production Supervisor, N.W. Ayer Philadelphia
1947-1952Account Supervisor, N.W. Ayer Boston
1956Account Executive, N.W. Ayer Philadelphia
1963Account Supervisor, N.W. Ayer Philadelphia
1970Vice President and Account Manager, N.W. Ayer Philadelphia
1980Retired from N.W. Ayer; assumed Directorship of United Methodist Church television ministry campaign
1982Vice President, Marketing Services, Carden & Cherry Advertising, Nashville, Tenn.
1982-1988Oversaw production of "Ernest P. Worrell--Vern" commercials starring Jim Varney

The following clients, represented in this collection, were served by Lightner during his tenure at N.W. Ayer: AT&T, Boeing, Breyer's, Cannon towels, Capehart, Carrier, Caterpillar, Chrysler, Clicquot Club, Container Corporation of America, DeBeers, Dole, Du Pont, Electric Companies, Forstman, French Line, General Electric, Goodyear, Hanes, Hess & Clark, Hires Root Beer, I.C.S., Insurance Companies of North America, Kellogg's, Maine Development Commission, Masonite, National Bible Week, National Dairy Products, New England Mutual, Nicholson File Co., N.W. Ayer, Oxirane, Penn Mutual, Plymouth, Red Heart Dog Food, Regal Shoes, Sani-Flush, Sealtest, Sergent's, Sheffield Farms, Steinway, Texaco, Times Mirror Magazine Network, TV Guide, U.S. Army Recruiting, Warren Telechron, and Yardley.

Subject Headings

Related Material

Related Material

Related materials may be found in the following Hartman Center collections:

D'Arcy Masius Benton & Bowles Archives

Jeffrey Collection of Diamond Promotional Materials

Jim Brown Papers

Jim Varney Collection of Advertising

John Benjamin Harris Papers

J. Walter Thompson Company. Account Files

J. Walter Thompson Company. Domestic Advertisements Collection

J. Walter Thompson Company. Edgar Hatcher Papers

J. Walter Thompson Company. Samuel W. Meek Papers

Walter Weir Papers

Preferred Citation

[Identification of item], Roy Lightner Collection of Antique Advertisements, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Roy Lightner Collection of Antique Advertisements were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2002-2009.

Processing Information

Processed by Richard Collier, January 2011

Encoded by Richard Collier, January 2011

Accessions 2002-0299, 2003-0224, 2007-0208, 2009-0120 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.