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Guide to the Roy Lightner Collection of Antique Advertisements, 1871-2009 and undated

Abstract

Roy Lightner was an advertising and marketing executive, primarily with N.W. Ayer & Son agency, from which he retired in 1980, and with Carden & Cherry Advertising of Nashville, Tenn.

The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Lightner, Roy, collector.
Title
Roy Lightner Collection of Antique Advertisements 1871-2009 and undated
Language of Material
English
Extent
24.0 Linear Feet, 20,000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Alcoa, 1931-1937
Box 1
American Express, 1918-2000
Box 1
American Gas Association, 1947-1972
(2 folders)
Box 1
American Radiator Company (Standard Sanitary Mfg. Co.), 1900-1924
Box 1
American Sugar Refining (Domino brand), 1903-1915
Box 1
Anacin, 1952-1964
Box 1
Andrew Jergens (includes Woodbury), 1897-1970
Box 1
Anheuser-Busch, 1896-1911
Box 1
Armour, 1897-1962
Box 1
Armstrong Cork, 1967-1987
Box 1
Arrow Shirts (Cluett Peabody), 1898-1962
(2 folders)
Box 1
AT&T (American Telephone and Telegraph, Bell System), 1909-1989
(1-10 of 11 folders)
Box 1
AT&T (American Telephone and Telegraph, Bell System), 1909-1989
(11 of 11 folders)
Box 2
Ayer's Cherry Pectoral, 1896-1900
Box 2
Baker's Cocoa/Chocolate, 1896-1958
Box 2
Bangor & Aroostook Railroad, 1902
Box 2
Bayer Aspirin, 1920-1977
(2 folders)
Box 2
Beecham's Pills, 1898-1899
Box 2
Beeman's Chewing Gum, 1917-1919
Box 2
Bell & Howell, 1922-1948
Box 2
Best & Co., 1896-1904
Box 2
B.F. Goodrich, 1908-1970
Box 2
Bissell, 1903-1921
Box 2
Bixby Shoe Polish, 1909
Box 2
Boeing, 1942-1966
Box 2
Bon Ami, 1903-1970
Box 2
Book of the Month Club, 1927
Box 2
Borden's, 1899-1979
Box 2
Boston & Maine Railroad, 1902-1910
Box 2
Boston Garter, 1903-1904
Box 2
Breck, 1959-1974
Box 2
Breyer's, 1989
Box 2
Brillo, 1924-1960
(2 folders)
Box 2
Bromo-Seltzer, 1910
Box 2
Brooks Brothers, 1910-1911
Box 2
Brunswick Billiard Tables, 1917
Box 2
Bryant Heating, 1927-1931
Box 2
Burlington Route, 1898-1965
Box 2
Burnett's Vanilla, 1899-1913
Box 2
Burnham and Morrill, 1910-1951
Box 2
Burpee's Seeds, 1904-1918
Box 2
Butcher's Polish, 1924
Box 2
Butterick Publishing, 1896
Box 2
BVD, 1908-1919
Box 2
Calder's Dentine, 1898-1899
Box 2
Calox Tooth Powder, 1903-1918
Box 2
Camay, 1934-1966
Box 2
Camel, 1919-1934
Box 2
Campbell's Soup, 1906-1975
(4 folders)
Box 2
Canadian National, 1921-1949
Box 2
Canadian Pacific, 1899-1958
Box 2
Cannon Towels, 1942-1974
Box 2
Carnation Milk, 1924-1967
Box 2
Carter's underwear, 1957-1972
Box 2
Castoria, 1898-1899
Box 2
Chef Boy-Ar-Dee, 1959-1973
Box 2
Chesapeake & Ohio Railway, 1902
Box 2
Chesebrough-Pond's, 1905-1942
Box 2
Chicago & NOrthwestern Railway, 1898-1906
Box 2
Chickering Pianos, 1871-1905
Box 2
Chris-Craft, 1929-1967
Box 2
Cleveland Baking Powder, 1896-1897
Box 2
Clicquot Club, 1908-1952
Box 2
Clorox, 1946-1960
Box 2
Coca-Cola (includes Fanta, Sprite), 1902-1949
(2 folders)
Box 2
Coca-Cola (includes Fanta, Sprite), 1950-1999
(4 folders)
Box 3
Coca-Cola Santa Advertisements, 1933-1960
Box 3
Colgate, 1901-1973
(2 folders)
Box 3
Colt firearms, 1906-1929
Box 3
Columbia Phonograph, 1904-1920
Box 3
Columbia Soups, 1898
Box 3
Conard Roses, 1924
Box 3
Cook's Flaked Rice, 1902
Box 3
Corbin, 1918-1930
Box 3
Corliss Coon Collars, 1902-1903
Box 3
Corona Typewriter, 1920
Box 3
Cosmo Soap, 1898
Box 3
Crane, 1920-1931
Box 3
Cream of Wheat, 1899-1967
Box 3
Crest Toothpaste, 1957-1973
Box 3
Crisco, 1924-1991
Box 3
Cross Pen, 1969-1998
Box 3
Cudahy's Flavor, 1896
Box 3
Cuticura Soap, 1894-1923
Box 3
De Beers, 1956-1983
Box 3
Del Monte, 1923-1991
Box 3
Dent's Toothache Gum, 1902-1904
Box 3
Diamond Crystal Salt, 1924, 1946
Box 3
Dingee & Conard Roses, 1899-1928
Box 3
Dixon Pencils, 1893-1940
Box 3
Dole Pineapple, 1911-1975
Box 3
Dooley's Yeast, 1871
Box 3
Dr. Gouraud's Oriental Cream, 1897-1904
Box 3
Dr. Jaeger's Underwear, 1898-1899
Box 3
Dr. Scott's Electric Belt/Hair Brush, 1896-1905
Box 3
Dunham's Coconut, 1899
Box 3
Du Pont, 1906-1991
(3 folders)
Box 3
Durkee's Seasonings, 1898
Box 3
Eastman Kodak, 1894-1920s
(2 folders)
Box 3
Eastman Kodak, 1930s-1979
(5 folders)
Box 4
Edison Phonograph, 1898-1919
Box 4
Electro-Silicon Silver Polish, 1896-1911
Box 4
Elgin Watch, 1898-1949
Box 4
Enameline, 1898-1901
Box 4
Equitable Society, 1902-1942
Box 4
Eskay Foods (Smith, Kline and French), 1902-1910
Box 4
Esterbrook Pens, 1902-1953
Box 4
Eveready, 1919-1941
Box 4
Eversharp, 1921-1928
Box 4
Fairbanks (includes Fairy Soap), 1896-1916
Box 4
Fels Naptha, 1921
Box 4
Ferris Corsets, 1899-1923
Box 4
Ferry's Seeds, 1899-1906
Box 4
Firestone, 1916-1922
Box 4
Florsheim Shoes, 1904-1922
Box 4
Forhan's Toothpaste, 1920-1923
Box 4
Franco-American, 1908-1973
Box 4
French Line, 1918-1938
Box 4
Frigidaire, 1924-1991
Box 4
Frisco System, 1902
Box 4
Gem Razors, 1902-1909
Box 4
General Electric, 1909-1991
(5 folders)
Box 4
General Mills [Includes Betty Crocker, Gold Medal, Washburn-Crosby], 1903-1992
Box 4
General Motors Electromotive Division, 1943-1949
Box 4
General Tire, 1937-1938
Box 4
Gerber's, 1934-1970
Box 4
Gillette, 1904-1932
Box 4
Goblin Soap (Cudahy), 1918
Box 5
Gold Dust, 1894-1931
Box 5
Goodyear, 1913-1973
(2 folders)
Box 5
Great Northern Railway, 1919-1948
Box 5
Green Giant, 1952, 1971
Box 5
Greyhound, 1937-1947
Box 5
Hamilton Watch, 1920-1939
Box 5
Hammond Organ, 1938-1939
Box 5
Hanes, 1959
Box 5
Hart Schaffner and Marx, 1899-1924
Box 5
Hartshorn Shade Roller, 1896-1911
Box 5
Hawaii Tourism, 1921-1960
Box 5
Hellmann's (Best Foods), 1953-1974
Box 5
Hercules Powder, 1918
Box 5
Hess & Clark, 1923
Box 5
Hires Root Beer, 1894-1974
Box 5
H.J. Heinz, 1901-1960
Box 5
Hodgson Houses, 1921-1937
Box 5
Hoover, 1919-1969
Box 5
Hormel, 1911-1967
Box 5
Hunt's, 1959-1972
Box 5
Huyler's Chocolate, 1896-1917
Box 5
Ingersoll Watch, 1902-1923
Box 5
International Correspondence Schools, 1901-1960
Box 5
International Silver, 1896-1924
Box 5
Iver Johnson firearms, 1896-1911
Box 5
Ivory, 1894-1974
Box 5
J.B. Williams, 1898-1952
Box 5
Jello, 1903-1975
Box 5
John Holland Pens, 1901-1905
Box 5
Johnson and Johnson, 1921-1975
(2 folders)
Box 5
Joseph Gillott's Pens, 1871-1898
Box 5
Karo, 1909-1972
Box 5
Keen Kutter Scissors, 1906
Box 5
Kellogg's, 1907-1973
Box 5
Kelly Springfield, 1899-1926, 1993
Box 5
Kitchenaid, 1928-1989
Box 5
Klaxon, 1910
Box 5
Knox, 1898-1974
Box 5
Kraft, 1923-1977
Box 5
Kuppenheimer, 1904-1909
Box 5
La Blanche Face Powder, 1896-1914
Box 5
Lake Shore & Michigan Southern Railroad, 1898-1902
Box 5
Lackawanna Railroad, 1899-1902
Box 5
Laughlin Fountain Pens, 1900-1905
Box 5
Lea & Perrins, 1908-1910
Box 5
Lehigh Valley Railroad, 1898-1902
Box 5
Leitz, 1954
Box 5
Libby, 1878-1962
Box 5
Liebig Extract of Beef, 1871-1921
Box 5
Lifebuoy, 1902-1935
Box 5
Lifesavers, 1928-1991
Box 6
Listerine, 1914-1989
Box 6
Lord & Taylor, 1871-1908
Box 6
Louisville & Nashville Railroad, 1929-1931
Box 6
Lux, 1924-1952
(2 folders)
Box 6
Lysol, 1924
Box 6
Maine Tourism, 1928-1948
Box 6
Malvina Cream, 1898-1901
Box 6
Masonite, 1931
Box 6
Maxwell House, 1922-1924, 1970-1991
Box 6
Mazola, 1958-1973
Box 6
Mellin's Food, 1892-1910
Box 6
Mennen, 1896-1911, 1951-1960
Box 6
Metropolitan Life, 1923-1960
(2 folders)
Box 6
Metropolitan Life Peanuts campaign, 1984-1998
Box 6
Michelin, 1908-1922
Box 6
Milwaukee Road, 1906-1948
Box 6
Minute Rice, 1959-1991
Box 6
Missouri, Kansas & Texas Railroad, 1871
Box 6
Mobil Oil, 1918, 1937
Box 6
Modene Hair Removal, 1896-1904
Box 6
Moller's Cod Liver Oil, 1871-1872, 1906
Box 6
Monon Route, 1898-1904
Box 6
Mutual Life Insurance, 1907
Box 6
Nabisco (includes Uneeda), 1899-1958
(2 folders)
Box 6
National Bible Week, 1979
Box 6
National Cash Register, 1908-1909
Box 6
National Dairy Products, 1943-1947
Box 6
National Fluid Milk Producers (Got Milk campaign), 1995-2009
Box 6
Nestlé, 1900-1909, 1958-19894
Box 6
New England Mutual, 1935-1937
Box 6
New York Central, 1898-1949
Box 6
Nicholson File Co., 1942-1962
Box 6
Northern Pacific, 1898-1929, 1950s
Box 6
N.W. Ayer house advertisements, 1898-1902
Box 6
Old Dutch Cleanser, 1910-1959
Box 6
Ostermoor Mattress, 1899-1911
Box 6
Pabst, 1896-1942
Box 6
Packer's Tar Soap, 1897-1923
Box 6
Palmolive , 1922-1991
Box 6
Pan American World Airways (Pan Am), 1979
Box 6
Pantasote Leather, 1910
Box 6
Parker Pen, 1898-1992
Box 6
Paul E. Wirt Pens, 1901-1905
Box 7
Pearline, 1896-1911
Box 7
Pear's Soap, 1896-1914
Box 7
Penn Mutual, 1899-1949
Box 7
Pennsylvania Railroad, 1943-1944
Box 7
Pepsodent, 1918-1932
(2 folders)
Box 7
Pet Milk, 1924, 1958-1964
Box 7
Peter's Chocolate, 1910
Box 7
Phoenix Mutual, 1898-1902
Box 7
Pillsbury, 1892-1992
(2 folders)
Box 7
Ping-Pong (Parker Brothers game), 1902
Box 7
Planter's Peanuts, 1927
Box 7
Pneumatic Bell, 1871
Box 7
Polaroid, 1949-1986
Box 7
Post/Postum (General Foods), 1899-1925, 1951, 1991
Box 7
Pratt & Lambert, 1901-1924
Box 7
Prestone, 1937-1939
Box 7
Prince Albert, 1910-1928
Box 7
Pro-Phy-Lac-Tic, 1894-1928
Box 7
Prudential, 1897-1996
(2 folders)
Box 7
Pullman, 1937-1949
Box 7
Pyorrhocide, 1920-1923
Box 7
Pyrex, 1916-1946, 1962
(2 folders)
Box 7
Quaker Oats, 1897-1974
Box 7
Quaker/Pettijohn , 1899-1915
Box 7
Quaker Puffed Rice/Wheat, 1906-1965
(2 folders)
Box 7
Ralston-Purina, 1900-1910, 1973, 1991
Box 7
Rat Bis-Kit, 1902-1920
Box 7
RCA Victor (includes Victor Talking Machines, Victrola, Radiola, Victor and Red Seal Records, Whirlpool), 1902-1966
(6 folders)
Box 7
Red Heart Dog Food, 1937-1951
Box 7
Reed & Barton, 1871, 1897
Box 7
Regal Shoes, 1898-1914
Box 7
Remington Typewriter, 1899-1926
Box 7
Resinol Soap, 1904-1923
Box 7
Rice Council, 1977
Box 7
Richardson & Robbins, 1923-1924, 1957
Box 7
Rinso, 1932-1933
Box 7
Rio Grande Railroad, 1954-1956
Box 8
Rock Island Line, 1899-1932
Box 8
Roper Ranges, 1923-1924
Box 8
Royal (Baking Powder, Gelatin desserts), 1896-1955
Box 8
Royal-Worcester/Bon Ton corsets, 1903-1906
Box 8
R.T. French, 1931-1973
Box 8
Rubens Infant Shirt, 1902-1922
Box 8
Rubiform Dentifrice, 1896-1906
Box 8
Russwin Hardware, 1930
Box 8
Sani-Flush, 1918-1951
Box 8
Santa Fe Railroad, 1897-1949
Box 8
Sapolin, 1909
Box 8
Sapolio, 1896-1913
Box 8
Sargent Locks and Hardware, 1924
Box 8
S.C. Johnson & Sons, 1904-1960, 1990
Box 8
Scott Paper, 1911-1973
Box 8
Seaboard Railway, 1902-1905
Box 8
Sears, Roebuck & Co., 1898-1909
Box 8
Sergent's Pet Supplies, 1934-1952
Box 8
Sheaffer Pens, 1918-1979
(1 of 2 folders)
Box 8
Sheaffer Pens, 1918-1979 (continued)
(2 of 2 folders)
Box 8
Sheffield Farms, 1942
Box 8
Shredded Wheat, 1900-1952
Box 8
Simmons Mattresses, 1918-1931, 1968-1973
Box 8
Singer Sewing Machine Co., 1898-1908, 1951-1979
Box 8
Smith Typewriters, 1898-1908
Box 8
SOS Scouring Pads, 1924-1955
Box 8
Southern Pacific Railroad, 1902-1948
Box 8
Southern Railway, 1898, 1948
Box 8
Spencerian Pens, 1900-1924
Box 8
Squibb, 1921-1945
Box 8
Steinway Pianos, 1898-1939
Box 8
Sunmaid, 1921-1924, 1942, 1982
Box 8
Sunsweet, 1960
Box 8
Swans Down, 1923-1924, 1951-1960
Box 8
Swift and Co., 1900-1991
Box 8
Taylor Instruments, 1920-1937
Box 8
Testimonial advertising, 1902-1979
Box 8
Texaco (includes Havoline), 1910-1948, 1976
(2 folders)
Box 8
Thos. Cook, 1898-1930
Box 8
Tiffany Jewelers, 1871-1931
Box 8
Traveler's Insurance (See also Metropolitan Life folders for additional advertisements), 1901-1960
Box 8
Underwood Foods, 1899-1974
Box 8
Union Pacific, 1896-1966
Box 8
United Airlines, 1948-1949
Box 8
United States Army Recruiting, 1964-1986
Box 8
U.S. Rubber (U.S. Tires), 1916-1923
Box 8
Vapo-Cresolene, 1896-1921
Box 8
Vose Pianos, 1896-1922
Box 8
Wabash Railroad, 1898-1904
Box 8
Wanamaker, 1902-1918
Box 9
Warren Telechron, 1929-1931
Box 9
Waterman Pens, 1898-1929, 1989
Box 9
WB Corsets, 1896-1903
Box 9
Wear-Ever, 1920-1921
Box 9
Weber Pianos, 1871-1908
Box 9
Welch's, 1902-1932
Box 9
Wesson, 1924-1977
Box 9
Westinghouse, 1940-1943
Box 9
Wheatena, 1898-1899
Box 9
Whitman's Chocolates, 1894-1933
(2 folders)
Box 9
Wilbur Bros. Chocolate, 1908-1924
Box 9
Winchester firearms, 1904-1908
Box 9
Winslow's Syrup, 1897-1898
Box 9
W.L. Douglas shoes, 1904-1937
Box 9
Woman's Institute, 1924-1930
Box 9
Wool Soap, 1899-1903
Box 9
Wrigley's, 1914-1972
Box 9
Yardley, 1926
Box 9
Zenith, 1949-1959
Box 9
Miscellaneous Apparel, 1896-1944
Box 9
Miscellaneous Bicycles, etc., 1894-1899
Box 9
Miscellaneous Books/Publications, 1896-1949
Box 9
Miscellaneous Businesses, 1871-1934
Box 9
Miscellaneous Education/Schools, etc., 1896-1926
Box 9
Miscellaneous Employment offers, 1871-1929
Box 9
Miscellaneous Food & Beverage, 1896-1928
Box 9
Miscellaneous Health & Beauty, 1896-1944
Box 9
Miscellaneous House & Garden, 1896-1942
Box 9
Miscellaneous Musical Instruments, 1896-1902
Box 9
Miscellaneous Novelties & Notions, 1896-1927
Box 9
Miscellaneous Patent Medicines/Cures ("Quacks"), 1871-1926
Box 9
Miscellaneous Pens, Pencils, 1897-1948
Box 9
Miscellaneous Sporting Goods/Firearms, 1902-1928
Box 9
Miscellaneous Tobacco, 1899-1914
Box 9
Miscellaneous Travel & Transportation, 1898-1949
Box 9
Adams Chewing Gum, 1918
Box 10
Aetna Casualty, 1931, 1956
Box 10
Alcoa, 1949
Box 10
American Brakeblok, 1937
Box 10
American Express, 1954-1955
Box 10
American Gas Association, 1936-1974
Box 10
American Radiator Company (Standard Sanitary Mfg. Co.), 1917-1958
Box 10
Anacin, 1955-1961
Box 10
Andrew Jergens (includes Woodbury), 1920-1956
Box 10
Anheuser-Busch, 1938
Box 10
Armour, 1906-1955
Box 10
Armstrong Cork, 1920-1987
Box 10
Arrow Shirts (Cluett Peabody), 1942-1955
Box 10
Arvin Car Heater, 1937
Box 10
Association of American Railroads, 1937
Box 10
AT&T (American Telephone and Telegraph, Bell System), 1922-1989
(4 folders)
Box 10
Aunt Jemima, 1917-1968
Box 10
Aviso, 1956-1960
Box 10
Avon, 1970
Box 10
Baker's Cocoa Chocolate, 1912-1956
Box 10
Baker's Coconut, 1923-1970
Box 10
Baltimore & Ohio, 1924-1957
Box 10
Barbasol, 1937
Box 10
Bayer Aspirin, 1930-1973
Box 10
Beech-Nut Gum, 1917-1919
Box 10
B.F. Goodrich, 1930
Box 10
Bissell, 1930
Box 10
Bixby Shoe Polish, 1909
Box 10
Blue Bell, 1954
Box 10
Boeing, 1944-1969
Box 10
Bon Ami, 1918-1939
Box 10
Borden's, 1929-1958
Box 10
Bostich, 1952
Box 10
Breck, 1958-1973
Box 10
Brillo, 1924-1939
Box 10
Bromo-Seltzer, 1937
Box 10
Brooks Brothers, 1940-1941
Box 10
Bruning, 1965-1970
Box 10
Budd, 1946-1949
Box 10
Bufferin, 1955-1973
Box 10
Burlington Route, 1924-1967
Box 10
Burnham and Morrill, 1942-1958
Box 10
Buster Brown, 1924, 1959
Box 10
BVD, 1919
Box 10
Camay, 1930-1939
Box 11
Camel, 1919-1935
Box 11
Campbell's Soup, 1906-1975
(4 folders)
Box 11
Canada Dry, 1930-1931
Box 11
Canadian National, 1946-1956
Box 11
Canadian Pacific, 1946-1958
Box 11
Cannon Towels, 1934-1961
Box 11
Capehart, 1942-1943
Box 11
Carnation Milk, 1931-1960
Box 11
Carrier, 1947-1968
Box 11
Carter's underwear, 1921-1930
Box 11
Cashmere Bouquet, 1900-1959
Box 11
Caterpillar, 1960, 1979
Box 11
Champion Spark Plug, 1937
Box 11
Cheney Silks, 1921
Box 11
Chesebrough-Pond's, 1917-1945
Box 11
Chesterfield, 1927, 1944
Box 11
Chicken-of-the-Sea, 1960-1974
Box 11
Chickering Pianos, 1907
Box 11
Chris-Craft, 1946-1967
Box 11
Church & Dwight (Arm & Hammer), 1937
Box 11
Clicquot Club, 1919-1945
Box 11
Clorox, 1931-1939
Box 11
Cobb's Creek Whiskey, 1937
Box 11
Coca-Cola (includes Fanta, Sprite), 1930-1999
(2 folders)
Box 11
Colgate, 1901-1973
Box 11
Container Corporation of America, 1937-1969
Box 11
Corona Typewriter, 1930
Box 11
Coty, 1923-1930
Box 11
Crane, 1955
Box 11
Cream of Kentucky, 1937
Box 11
Cream of Wheat, 1899-1958
Box 11
Cream of Wheat Lil' Abner cartoons, 1940-1953
Box 11
Crest Toothpaste, 1956-1969
Box 11
Crisco, 1921-1965
Box 11
De Beers, 1949-1978
Box 12
Delco-Remy, 1937
Box 12
Del Monte, 1919-1973
Box 12
Djer Kiss, 1917-1929
Box 12
Dole Pineapple, 1928-1958
Box 12
Drano, 1930
Box 12
Dr. Pepper, 1946-1947
Box 12
Dromedary Dates, 1913, 1921
Box 12
Du Pont, 1919-1976
(3 folders)
Box 12
Eastman Dillan, 1969
Box 12
Eastman Kodak, 1901-1971
Box 12
Eden Washer, 1920
Box 12
Edison Electrical Institute, 1961
Box 12
Elamis Stationery, 1922
Box 12
Electric utilities, 1945-1966
Box 12
Elgin Watch, 1915
Box 12
Epilepticide, 1910s
Box 12
Equitable, 1934-1969
Box 12
Esterbrook Pens, 1944-1953
Box 12
Ethyl Corporation, 1952
Box 12
Eutectic/Castolin, 1980
Box 12
Eveready, 1924-1931
Box 12
Eversharp, 1922-1942
Box 12
Fairbanks (includes Fairy Soap), 1902-1924
Box 12
Feen-a-Mint, 1937
Box 12
Fels Naptha, 1924-1945
Box 12
Firestone, 1919-1970
(2 folders)
Box 12
First Pennsylvania Bank, 1965-1973
Box 12
Fisk Tires, 1919
Box 12
Fleischmann's, 1921-1951
Box 12
Florsheim Shoes, 1953
Box 12
Forstman Wool, 1955
Box 12
Franco-American, 1934-1955
Box 12
French Line, 1949-1958
Box 12
Frigidaire, 1927-1959
Box 12
Gaby Suntan Lotion, 1942
Box 13
Gem Razors, 1944
Box 13
General Electric, 1917-1961
(2 folders)
Box 13
General Mills [Includes Betty Crocker, Gold Medal, Washburn-Crosby], 1910-1974
(2 folders)
Box 13
General Motors Electromotive Division, 1946-1949
Box 13
Gerber's, 1934-1937
Box 13
Gillette, 1917-1947
Box 13
Glenmore Distilleries (King's Ransom, Kentucky Tavern), 1955
Box 13
Goblin Soap (Cudahy), 1919
Box 13
Gold Dust, 1917-1931
Box 13
Goodyear, 1919-1970
Box 13
Hanes underwear, 1942-1952
Box 13
Hart Schaffner and Marx, 1915-1959
Box 13
Hellmann's (Best Foods), 1928-1969
Box 13
Hercules Powder, 1919
Box 13
Hires Root Beer, 1919-1955
Box 13
H.J. Heinz, 1901-1959
Box 13
Honeywell, 1968-1970
Box 13
Hoover, 1919-1956
Box 13
Hormel, 1930-1974
Box 13
Hunt's, 1952-1965
Box 13
Insurance Companies of North America, 1964-1965
Box 13
International Correspondence Schools, 1919-1920
Box 13
International Silver, 1930
Box 13
Ipana, 1930-1959
Box 13
Iver Johnson firearms, 1918-1919
Box 13
Ivory, 1910-1974
(2 folders)
Box 13
J.B. Williams, 1911-1920
Box 13
Jello, 1918-1972
Box 13
Johnnie Walker Scotch, 1958
Box 13
Johnson and Johnson, 1917-1959
Box 13
Karo, 1903-1972
Box 14
Kellogg's, 1906-1970
Box 14
Kelly Springfield, 1937-1947
Box 14
Kent, 1953
Box 14
Kleenex, 1926-1956, 1992
Box 14
Knox, 1919-1939
Box 14
Kohler, 1926
Box 14
Kotex, 1922-1950s
Box 14
Kraft, 1924-1974
Box 14
Kroehler Furniture, 1930
Box 14
Lea & Perrins, 1918
Box 14
Lees Carpets, 1949
Box 14
Libbey-Owens-Ford, 1937
Box 14
Libby, 1917-1956
Box 14
Lifebuoy, 1903-1924
Box 14
Lifesavers, 1952-1959
Box 14
Listerine, 1922-1955
Box 14
Lucky Strike, 1951, 1953
Box 14
Lux, 1919-1954
Box 14
Lysol, 1938
Box 14
Maine Tourism, 1946
Box 15
Manon Lescaut, 1924-1920s
Box 15
Masonite, 1951
Box 15
Max Factor, 1934
Box 15
Maxwell House, 1924-1954
Box 15
Mazola, 1921-1930
Box 15
McCallum Hosiery, 1924
Box 15
Mellin's Food, 1894
Box 15
Mennen, 1900-1924, 1951-1953
Box 15
Metropolitan Life, 1922-1960
Box 15
Michelin, 1919
Box 15
Milwaukee Railroad, 1946-1951
Box 15
Miller, 1971
Box 15
Minute Rice, 1954-1955, 1973
Box 15
Minute Tapioca, 1918-1939
Box 15
Mobil Oil, 1925-1957
Box 15
Montgomery Wards, 1921-1930
(2 folders)
Box 15
Moore Business Forms, 1965
Box 15
Morton's Salt, 1923-1963
Box 15
Mum, 1919-1960
Box 15
Nabisco (includes Uneeda), 1903-1972
Box 15
National City Company, 1922
Box 15
National Dairy Producers, 1944
Box 15
National Fluid Milk Producers (Got Milk campaign), 1996-2009
Box 15
Nestlé, 1954-1955
Box 15
New England Life, 1957
Box 15
New Haven Railroad, 1946-1949
Box 15
New York Central, 1951-1952
Box 15
Nicholson File Co., 1943-1954
Box 15
Norfolk & Western, 1949-1964
Box 15
Northern Pacific, 1945-1955
Box 15
Northwestern Mutual, 1937
Box 15
N.W. Ayer & Son house advertisements, 1928
Box 15
Old Dutch Cleanser, 1903-1931
Box 15
Oxirane, 1971-1973
Box 15
Palmolive, 1917-1970
Box 15
Parke-Davis, 1930
Box 15
Parker Pen, 1918-1965
Box 15
Pearline, 1895-1919
Box 15
Pear's Soap, 1903-1919
Box 15
Penn Mutual, 1950
Box 15
Pennsylvania Railroad, 1945-1946
Box 15
Pepsodent, 1917-1930
Box 15
Pet Milk, 1924-1934
Box 15
Pillsbury, 1917-1970
Box 15
Planter's Peanuts, 1919
Box 15
Plate Glass Manufacturers' Association, 1937
Box 15
Polaroid, 1949-1979
Box 15
Post/Postum (General Foods), 1921-1969
Box 15
Procter & Gamble, 1927
Box 15
Prudential, 1903-1970
Box 15
Pullman, 1942-1955
Box 15
Purolator, 1937
Box 15
Pyrex, 1916-1937
Box 15
Quaker Oats, 1914-1964
Box 16
Quaker Puffed Rice/Wheat, 1919-1937
Box 16
Quaker State Oil, 1937-1960
Box 16
Ralston-Purina, 1901-1954
Box 16
RCA Victor (includes Victor Talking Machines, Victrola, Radiola, Victor and Red Seal Records, Whirlpool), 1903-1961
Box 16
Red Heart Dog Food, 1952
Box 16
Regal Shoes, 1942
Box 16
Rinso, 1930-1939
Box 16
Rock Island Railroad, 1903-1957
Box 16
Royal (Baking Powder, Gelatin desserts), 1903-1939
Box 16
R.T. French, 1929-1959
Box 16
Sal Hepatica, 1937
Box 16
Santa Fe Railroad, 1917-1959
Box 16
S.C. Johnson & Sons, 1919-1958
Box 16
Scott Paper, 1925-1959
Box 16
Sealed Power, 1937
Box 16
Sealtest, 1952-1960
Box 16
Seargent's Dog Medicine, 1934, 1957
Box 16
Sears, Roebuck & Co., 1901
Box 16
Sheaffer Pens, 1914-1942
Box 16
Shell Oil, 1942
Box 16
Shredded Wheat, 1909-1952
Box 16
Simmons Mattresses, 1924-1970
Box 16
Simoniz Wax, 1937
Box 16
Singer Sewing Machine Co., 1928-1959
Box 16
Southern Pacific, 1908-1958
Box 16
Squibb, 1924-1945
Box 16
Steinway Pianos, 1907-1939
Box 16
Stewart-Warner, 1937
Box 16
Sunkist, 1919-1972
Box 16
Sunmaid/Sunsweet, 1919-1955
Box 16
Sunshine (Loose-Wiles Biscuit Co.), 1930-1968
Box 16
Swans Down, 1925-1961
Box 16
Swift and Co., 1919-1953
Box 16
Testimonial advertising, 1902-1979
Box 17
Texaco (includes Havoline), 1913-1977
Box 17
Time Magazine, circa 1937
Box 17
Times Mirror Magazine Network, 1976
Box 17
Traveler's Insurance, 1935-1959
Box 17
Underwood Foods, 1937-1959
Box 17
Underwood Sundstrand, 1937
Box 17
Union Pacific, 1926-1964
Box 17
United Airlines, 1942-1965
Box 17
United States Army Recruiting, 1971
Box 17
Univac, 1969
Box 17
USL Batteries, 1937
Box 17
V-8 Juice, 1942-1999
Box 17
Veedol Motor Oil, 1937
Box 17
Vivaudom perfume, 1924
Box 17
Wahl Pens, 1922
Box 17
Wanamaker, 1902
Box 17
Warren Telechron, 1932-1953
Box 17
Waterman Pens, 1919-1949
Box 17
Watkins Cocoanut Oil, 1917-1920
Box 17
Weber Pianos, 1908
Box 17
Welch's, 1925
Box 17
Wesson, 1963
Box 17
Western Bancorporation, 1969
Box 17
Westinghouse, 1924-1954
Box 17
Wheatena, 1934
Box 17
Willard's Batteries, 1937
Box 17
Wilson Bros. Leathers, 1941
Box 17
Woolfhead lingerie, 1918
Box 17
World War II effort, Electric Companies, 1942
Box 17
Wrigley's, 1928-1934
Box 17
Yardley, 1942-1952
Box 17
Zerone Antifreeze, 1937
Box 17
A.B.C., 1909
Box 18
Acme, 1922
Box 18
Acura, 1986-2008
(3 folders)
Box 18
Aerocar, 1906
Box 18
American La France, 1904
Box 18
American, 1911
Box 18
American Motors, 1969-1992
Box 18
Apperson, 1919-1920
Box 18
Aston-Martin, 1989-2003
Box 18
Atlas, 1910
Box 18
Atterbury, 1918
Box 18
Audi, 1970-2000
Box 18
Austin, 1970-1974
Box 18
Autocar, 1904
Box 18
Avanti, 1989
Box 18
Babcock Electric, 1906
Box 18
Baker, 1908
Box 18
Bentley, 1987-2005
Box 18
Bertone, 1986
Box 18
BMW, 1971-2008
(4 folders)
Box 18
Briscoe, 1919
Box 18
Brush, 1908
Box 18
Buick, 1925-2006
(9 folders)
Box 18
Cadillac, 1902-1910
(1 of 8 folders)
Box 18
Cadillac, 1922-2008
(2-8 of 8 folders)
Box 19
Chalmers, 1911-1922
Box 19
Chandler, 1915-1929
Box 19
Checker, 1963-1968
Box 19
Chevrolet, 1920-1999
(1-7 of 11 folders)
Box 19
Chevrolet, 2000-2008
(8-11 of 11 folders)
Box 20
Chrysler, 1924-1999
(1-9 of 10 folders)
Box 20
Chrysler, 2000-2003
(10 of 10 folders)
Box 21
Citroen, 1956-1988
Box 21
Columbia, 1905-1923
Box 21
Corbin, 1910
Box 21
Crestmobile, 1904
Box 21
Crosley, 1948
Box 21
Croxton-Keeton, 1910
Box 21
Daewoo, 1987
Box 21
Daniels, 1922
Box 21
Datsun/Nissan, 1959-2004
(2 folders)
Box 21
Denby, 1918-1920
Box 21
Detroit Electric, 1910-1920
Box 21
Dodge, 1915-2003
(10 folders)
Box 21
Eagle, 1992-1996
Box 22
Elcar/Elkhart, 1920
Box 22
Elmore, 1908-1910
Box 22
Essex, 1920-1929
Box 22
Ferrari, 1986-1993
Box 22
Fiat, 1961-1988
Box 22
Fisher Body, 1927-1944
Box 22
Ford, 1927-1990s
(1-15 of 19 folders)
Box 22
Ford, 2000-2003 (continued)
(16-19 of 19 folders)
Box 23
Franklin, 1904-1928
(2 folders)
Box 23
Frazer, 1948-1950
Box 23
Fredonia, 1904
Box 23
General Motors Corporation, 1918-2003
(3 folders)
Box 23
General Motors Trucks, 1919-1920
Box 23
Glide, 1907
Box 23
GMC Trucks, 1960-2003
(4 folders)
Box 23
Grabowsky, 1910
Box 23
Graham-Paige, 1927-1928
Box 23
Great Western, 1910
Box 23
Haynes, 1904-1910
Box 23
Hillman, 1951-1953
Box 23
Honda, 1973-2002
(5 folders)
Box 23
Howard, 1910
Box 23
Hudson, 1910-1939
Box 23
Hummer, 2003
Box 23
Hupmobile, 1909-1923
Box 23
Hyundai, 1986-2001
Box 24
Infiniti, 1990-2003
Box 24
International Harvester (International Trucks), 1922-1995
Box 24
Isuzu, 1981-2001
Box 24
Jaguar, 1968-2003
Box 24
Jeep, 1950-2007
(3 folders)
Box 24
Jewett, 1924
Box 24
Kelly, 1910
Box 24
Kia, 2001-2006
Box 24
King Midget, 1958-1960
Box 24
Knox, 1907
Box 24
La Fayette, 1918-1924
Box 24
Lancia, 1980-1988
Box 24
Land Rover/Range Rover, 1972-2001
(2 folders)
Box 24
LaSalle, 1927-1931
Box 24
Lexus, 1989-2003
Box 24
Lincoln, 1920-1979
(1-7 of 11 folders)
Box 24
Lincoln, 1980-2002
(8-11 of 11 folders)
Box 25
Locomobile, 1908-1920
(2 folders)
Box 25
Lotus, 1984
Box 25
Mack, 1987
Box 25
Maja, 1908
Box 25
Marmon, 1912-1930
(2 folders)
Box 25
Maserati, 1982-2008
Box 25
Maxwell, 1919-1926
Box 25
Mazda, 1975-2003
(2 folders)
Box 25
Mercedes-Benz, 1905-2007
(4 folders)
Box 25
Mercer, 1910
Box 25
Mercury, 1939-2003
(1-5 of 7 folders)
Box 25
Mercury, 1939-2003
(6-7 of 7 folders)
Box 25
Merkur, 1984
Box 25
Metropolitan, 1960
Box 25
Metz Plan Car, 1928
Box 25
MG, 1963-1978
Box 25
Mitchell, 1907-1920
Box 25
Mitsubishi, 1980-2003
Box 25
Moon, 1917
Box 26
Morris, 1957
Box 26
Motorette, 1901
Box 26
Nash, 1927-1954
Box 26
National, 1910
Box 26
Northern, 1905-1910
Box 26
Oakland, 1922-1931
Box 26
Oakland/Pontiac, 1931
Box 26
Oldsmobile, 1902-2002
(8 folders)
Box 26
Opel, 1959-1989
Box 26
Overland, 1925-1931
Box 26
Owen, 1910
Box 26
Packard, 1906-1958
(4 folders)
Box 26
Paige, 1915-1924
Box 26
Palmer-Singer, 1910
Box 26
Pathfinder, 1916
Box 26
Peerless, 1904-1928
Box 26
Peugeot, 1969-1989
Box 26
Pierce, 1903-1921
Box 26
Plymouth, 1933-1999
(8 folders)
Box 26
Pontiac, 1948-1970s
(1-3 of 7 folders)
Box 26
Pontiac, 1980s-2003
(4-7 of 7 folders)
Box 27
Porsche, 1971-2002
Box 27
Pope, 1904-1908
Box 27
Premier, 1910
Box 27
Rambler, 1902-1965
(3 folders)
Box 27
Rapid, 1908
Box 27
Rauch & Lang, 1909-1913
Box 27
Regal, 1910
Box 27
Renault, 1954-1988
Box 27
Reo, 1905-1931
Box 27
Republic, 1919
Box 27
Rolls Royce, 1979-1993
Box 27
Rover, 1961-1980
Box 27
Royal, 1906
Box 27
Saab, 1970-2003
Box 27
Saturn, 1990-2003
(2 folders)
Box 27
Saxon, 1915-1917
Box 27
Scorpio, 1988
Box 27
Selden, 1919
Box 27
Service, 1919
Box 27
Simca, 1958-1960
Box 27
Simplo, 1908-1919
Box 27
Singer, 1927
Box 27
Stearns, 1910
Box 27
Stevens-Duryea, 1910-1912
Box 27
Studebaker, 1904-1963
(4 folders)
Box 27
Stutz, 1926
Box 27
Subaru, 1976-2001
Box 27
Sunbeam, 1927
Box 28
Suzuki, 1983-2001
Box 28
Thompson, 1919
Box 28
Tickford, 1927
Box 28
Toyota, 1970-2003
(1-2 of 5 folders)
Box 28
Toyota, 1970-2003 (continued)
(3-5 of 5 folders)
Box 28
Transport, 1922
Box 28
Triumph, 1927, 1958-1980
(2 folders)
Box 28
Volkswagen, 1958-2003
(2 folders)
Box 28
Volvo, 1959-2002
Box 28
Waverley, 1902-1912
Box 28
Wayne, 1905
Box 28
Whippet, 1928-1929
Box 28
White, 1906-1916
Box 28
Wilcox, 1909-1911
Box 28
Wills Sainte-Claire, 1922-1926
Box 28
Willis-Knight, 1920-1930
(2 folders)
Box 28
Winnebago, 1985
Box 28
Winton, 1899-1922
Box 28
Yale, 1902-1904
Box 28
Acura, 2000
Box 29
American, 1912
Box 29
American Motors, 1954-1978
Box 29
Anglia (Ford), 1959
Box 29
Auburn, 1927
Box 29
Austin, 1948-1970
Box 29
Autocar, 1919-1945
Box 29
BMW, 1980
Box 29
Buick, 1916-1999
(6 folders)
Box 29
Cadillac, 1914-1995
(5 folders)
Box 29
Chandler, 1921-1924
Box 29
Chevrolet, 1920-1999
(7 folders)
Box 30
Chrysler (includes De Soto and Imperial), 1925-2000
(8 folders)
Box 30
Citroën, 1955
Box 30
Columbia, 1922
Box 30
Cortina (Ford), 1959-1969
Box 30
Datsun/Nissan, 1964-1999
Box 31
Delage/Du Pont/Maybach Zepellin, 1932
Box 31
Detroit Electric, 1913
Box 31
Dodge, 1920-2000
(6 folders)
Box 31
Durant, 1930
Box 31
Essex, 1920-1931
(2 folders)
Box 31
Fiat, 1954-1984
Box 31
Fisher Body, 1925-1958
Box 31
Ford, 1925-2001
(5 folders)
Box 31
Franklin, 1917-1928
Box 31
General Motors Corporation, 1929-1956
Box 32
GMC Trucks, 1919-1974
Box 32
Haynes, 1923
Box 32
Hudson, 1919-1956
Box 32
Hupmobile, 1919-1930
Box 32
Hyundai, 2000
Box 32
International Harvester (International Trucks), 1919-1974
Box 32
Isuzu, 1986-2001
Box 32
Jaguar, 1957-1990
Box 32
Jeep, 1946-2001
Box 32
Jordan, 1919-1920s
Box 32
Kaiser-Frazer (includes Henry J.), 1948-1954
Box 32
Kissel Kar, 1915
Box 32
LaSalle, 1929
Box 32
Liberty, 1920
Box 32
Lincoln, 1930-1978
(2 folders)
Box 32
Locomobile, 1914
Box 32
Mack, 1958
Box 33
Marmon, 1912-1932
Box 33
Marquette, 1930
Box 33
Maxwell, 1919
Box 33
Mazda, 1998-2000
Box 33
Mercedes-Benz, 1961-1990
Box 33
Mercury, 1939-2002
(2 folders)
Box 33
MG, 1962-1980
Box 33
Mitsubishi, 1988
Box 33
Morris, 1959-1960
Box 33
Nash, 1923-1958
Box 33
Oakland, 1917-1930
Box 33
Ohio Electric, 1913-1914
Box 33
Oldsmobile, 1922-2003
(5 folders)
Box 33
Opel, 1959-1988
Box 33
Packard, 1906-1958
(2 folders)
Box 34
Paige, 1920-1927
Box 34
Peerless, 1914
Box 34
Peugeot, 1970-1988
(2 folders)
Box 34
Pierce (includes Arrow), 1912
Box 34
Plymouth, 1931-1995
(5 folders)
Box 34
Pontiac, 1927-2000
(4 folders)
Box 34
Porsche, 1963-1997
Box 34
Rambler/Hudson, 1955-1965
Box 35
Renault, 1956-1988
(2 folders)
Box 35
Reo, 1912-1951
(2 folders)
Box 35
Saab, 1960-1991
Box 35
Saturn, 1998-1999
Box 35
Saxon, 1914
Box 35
Sayers Six, 1919
Box 35
Simca, 1959-1967
Box 35
Stevens-Duryea, 1913
Box 35
Stewart, 1920
Box 35
Studebaker, 1910-1960
(3 folders)
Box 35
Stutz, 1922-1926
Box 35
Subaru, 1984
Box 35
Suzuki, 1980-1999
Box 35
Thomas Flyer, 1909
Box 35
Toyota, 1964-2000
Box 35
Triumph, 1958
Box 35
Volkswagen, 1959-2000
Box 35
Volvo, 1962-1986
Box 35
White, 1912-1929
Box 35
Willis-Knight (includes Jeep and Overland), 1914-1955
Box 35

Includes illustrations and print advertisements featuring artwork by Norman Rockwell. Advertisements include Crest toothpaste, Green Giant, Kellogg's, Massachusetts Mutual, Plymouth, Sharon Steel, Swiss watches, and Upjohn; covers for Saturday Evening Post, and artwork for Savings Bonds and other public service campaigns.

Print advertisements and illustrations
Box 36

Includes print advertisements, commercial reels and printed materials that document some of the advertising work performed by the N.W. Ayer & Son agency. Arranged by format.

Restrictions on Access: Original audiovisual materials are closed to research until use copies can be produced. Contact Research Services for more information.

1. 68-5545. Ralph Coverwell. 16mm color. Undated. TRT: 45 sec.
Box 37
2. Unnumbered. Stella Spatterly. 16mm. Undated. TRT: 60 sec.
Box 37
3. 68-5667. Tom N.--Hunt Film Service--Rocky. 16mm color. 1968. TRT: 20 sec.
Box 37
4. DDGT-8043. DuPont Silverstone Spells Durability. 16mm. Undated. TRT: 30 sec.
Box 37
DuPont TV Commercials

[16mm. Includes DDFT0009 Scrambled Eggs 60 sec.; DDFT0008 Winner 60 sec.; 68-5760 German Food 30 sec.; 68-5760 Bake Ware 30 sec.; 68-5761 After a Great Meal 30 sec.]

Box 37
Teflon Dealer Reel with Announcer Inserts, undated
Box 37
125 Years of Building Brands, N.W. Ayer publication, 1994
Box 38
History of an Advertising Agency, Ralph Hower, Harvard University Press, 1949
Box 38
In Behalf of Management, N.W. Ayer & Son, 1949
Box 38
Washington Square, N.W. Ayer & Son, 1957
Box 38
Ernest P. Worrell Vern campaigns local publicity (Carden & Cherry Advertising), 1982-1984
Box 38
Lightner clippings and miscellaneous, undated
Box 38
N.W. Ayer metal plaque, undated
Box 37

Includes large-format materials removed from other series and housed separately.

Bendix, 1937
Box 39
Coca-Cola, 1970, 1986
Box 39
Del Monte, 1942
Box 39
Du Pont, 1969-1970
Box 39
Goodyear, 1945-1966
Box 39
Metropolitan Life (Peanuts), 1993
Box 39
Shell Oil, 1937
Box 39
TV Guide, 1961
Box 39
United States Steel, 1937
Box 39
Buick, 1955
Box 39
Cadillac, 1961-1968
Box 39
Chevrolet, 1962-1976
Box 39
Chrysler, 1948
Box 39
International Scout, 1961
Box 39
Lincoln, 1954, 1960
Box 39
Pierce Arrow, 1930
Box 39
Pontiac, 1955-1961
Box 39
Toyota, 1999
Box 39
Willys-Overland, 1915
Box 39
Cadillac, 1986
Box 39
Chrysler, 1992
Box 39
Ford, 2001
Box 39
Jeep, 1986
Box 39
Volkswagen, 1998
Box 39

Historical Note

Roy Lightner Biographical Timeline

DateEvent(s)
1921Born, Wyomissing, Pa.
1942Graduated, Franklin & Marshall College, Lancaster, Pa.
1942-1946Production Planner, Production Supervisor, N.W. Ayer Philadelphia
1947-1952Account Supervisor, N.W. Ayer Boston
1956Account Executive, N.W. Ayer Philadelphia
1963Account Supervisor, N.W. Ayer Philadelphia
1970Vice President and Account Manager, N.W. Ayer Philadelphia
1980Retired from N.W. Ayer; assumed Directorship of United Methodist Church television ministry campaign
1982Vice President, Marketing Services, Carden & Cherry Advertising, Nashville, Tenn.
1982-1988Oversaw production of "Ernest P. Worrell--Vern" commercials starring Jim Varney

The following clients, represented in this collection, were served by Lightner during his tenure at N.W. Ayer: AT&T, Boeing, Breyer's, Cannon towels, Capehart, Carrier, Caterpillar, Chrysler, Clicquot Club, Container Corporation of America, DeBeers, Dole, Du Pont, Electric Companies, Forstman, French Line, General Electric, Goodyear, Hanes, Hess & Clark, Hires Root Beer, I.C.S., Insurance Companies of North America, Kellogg's, Maine Development Commission, Masonite, National Bible Week, National Dairy Products, New England Mutual, Nicholson File Co., N.W. Ayer, Oxirane, Penn Mutual, Plymouth, Red Heart Dog Food, Regal Shoes, Sani-Flush, Sealtest, Sergent's, Sheffield Farms, Steinway, Texaco, Times Mirror Magazine Network, TV Guide, U.S. Army Recruiting, Warren Telechron, and Yardley.

Subject Headings

Related Material

Preferred Citation

[Identification of item], Roy Lightner Collection of Antique Advertisements, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Roy Lightner Collection of Antique Advertisements were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2002-2009.

Processing Information

Processed by Richard Collier, January 2011

Encoded by Richard Collier, January 2011

Accessions 2002-0299, 2003-0224, 2007-0208, 2009-0120 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.