Stanley C. Marshall papers, 1944-2005 and undated
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Summary
- Creator:
- Marshall, Stanley C.
- Abstract:
- Stanley C. Marshall was a pioneer in the field of strategic market planning, and an educator, lecturer, and humanitarian. The Stanley C. Marshall Papers span the years 1944-2005 and include client files, speeches and presentations, publications, correspondence, advertising and civic awards, photographs, slides, audiocassettes and audiotapes, videocassettes and videotapes, motion picture film reels, and digital audio tape that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Client files include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). A significant portion of the files relate to businesses and institutions in the Pittsburgh, Pa., area.
- Extent:
- 17.5 Linear Feet
11625 Items - Language:
- Material in English
- Collection ID:
- RL.00851
Background
- Scope and content:
-
The Stanley C. Marshall Papers span the years 1944-2005 and include client files, speeches and presentations, publications, correspondence, advertising and civic awards, photographs, slides, audiocassettes and audiotapes, videocassettes and videotapes, motion picture film reels, and digital audio tape that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Clients include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). A significant portion of the files relate to businesses and institutions in the Pittsburgh, Pa., area.
The collection is organized into four series: Personal Files, Client Files, Professional Files, and Audiovisual Materials.
- Biographical / historical:
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Chronology Date Event 1919 Born, New York, NY.1943 B.S., Electrical Engineering, Bucknell University1943-1945 Test Engineer, General Electric1945-1950 Sales Promotions Manager and Editor of Technical Publications, Sauerman Brothers, Chicago, Ill.Account Executive, Promotions, Inc., Chicago, Ill.1946-1947 Graduate program, Television and Industrial Engineering, Illinois Institute of Technology1950 Assistant to the Director, Penn Technical Institute1952 President and Director, Lando, Inc.1967 Director, Partnership for Productivity FoundationDirector and President, Pittsburgh Commerce Institute1973 Director, Friends of Publishing Company1977-1983 Member, Pennsylvania Board of Education1978 Vice President and General Manager of Marstellar Inc.'s Pittsburgh office1979 President, Stanley C. Marshall, Inc.1984 President, USA NOW, Inc.1985 Member, Academy of Independent Scholars2000 Elected to the Pittsburgh Advertising Federation Hall of Fame2005 DiedDuring his career, Marshall held the rank of Adjunct Professor at the Katz School of Business at the University of Pittsburgh. Marshall also lectured at Boston University, Carnegie-Mellon University, Duquesne University, in the United Kingdom, Poland, and Hungary, as well as the US Department of Commerce, UNICEF, and the American Management Association.
- Acquisition information:
- The Stanley C. Marshall Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2005.
- Processing information:
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Processed by Greg Johnson, July 01, 2006. Additional processing by Richard Collier, August 2007
Encoded by Greg Johnson and Richard Collier
Completed August 2007
Accession 2005-0095 is described in this finding aid.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Humanitarian assistance
Children (International law)
Conflict management
Child care -- United States
Child welfare
Advertising executives -- United States
African Americans -- Pennsylvania -- Pittsburgh
Advertising agencies -- United States -- Pennsylvania
Advertising executives
Advertising -- Awards
Advertising agencies -- United States
Advertising -- History
Marketing -- United States
Marketing -- United States -- Pennsylvania -- Pittsburgh
Marketing consultants -- United States
Marketing consultants -- United States -- Pennsylvania -- Pittsburgh
Pittsburgh (Pa.) -- Economic conditions - Format:
- Videocassettes
Master copies
Photographs
Speeches
Audiocassettes
Audiotapes
Digital audio tapes
Machine-readable records
Motion pictures (visual works)
Slides (photographs) - Names:
- Conflict Resolution Center International
Black Box Corporation
Berkshire Hathaway Inc.
3M Company
John W. Hartman Center for Sales, Advertising & Marketing History
International Management Center
General Electric Company
Delta Dental (Organization)
Marstellar Advertising
Lando, Inc.
United Jewish Foundation
UNICEF
Westinghouse Electric Corporation
Urban League of Pittsburgh
PPG Industries
Pittsburgh Technical Institute
Stanley Marshall Inc.
Sony Corporation
Marshall, Stanley C.
Marshall, Stanley C. - Places:
- Pittsburgh (Pa.)
Contents
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Using These Materials
- Restrictions:
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Collection is restricted.
Original audiovisual materials are closed to patron use. Use copies are available in the collection.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
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[Identification of item], Stanley C. Marshall Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University