MenuInventory of the Stanley C. Marshall Papers, 1944-2005 and undated
Abstract
Stanley C. Marshall was a pioneer in the field of strategic market planning, and an educator, lecturer, and humanitarian.
The Stanley C. Marshall Papers span the years 1944-2005 and include client files, speeches and presentations, publications, correspondence, advertising and civic awards, photographs, slides, audiocassettes and audiotapes, videocassettes and videotapes, motion picture film reels, and digital audio tape that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Client files include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). A significant portion of the files relate to businesses and institutions in the Pittsburgh, Pa., area.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- Marshall, Stanley C.
- Title
- Stanley C. Marshall Papers, 1944-2005 and undated
- Language of Material
- English,
- Extent
- 17.5 Linear Feet, 11625 Items
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Collection Overview
The Stanley C. Marshall Papers span the years 1944-2005 and include client files, speeches and presentations, publications, correspondence, advertising and civic awards, photographs, slides, audiocassettes and audiotapes, videocassettes and videotapes, motion picture film reels, and digital audio tape that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Clients include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). A significant portion of the files relate to businesses and institutions in the Pittsburgh, Pa., area.
The collection is organized into four series: Personal Files,Client Files,Professional Files, and Audiovisual Materials.
Administrative Information
Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is restricted.
Original audiovisual materials are closed to patron use. Use copies are available in the collection.
The collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Browse List of Series
Collapse All
Expand AllClient Files Series, 1965-2004 and undated
Consists of strategic plans created for clients of Marshall, as well as correspondence and notes. Arranged alphabetically.
Includes correspondence and literature, awards and honors, and other ephemera from Marshall's personal philanthropic work. Series is organized into 3 subseries: Civic Work, Honors and Memorabilia, and Photographs.
Includes letters, fliers, and promotional materials that document Marshall's work with public service and educational institutions.
[Project initiated in 1963 by the Urban League of Pittsburgh, to raise tuition money for college-bound low-income African Americans living in the Pittsburgh-Western Pennsylvania region.]
[Organization founded in 1970 to promote and teach small business management skills in the developing world, beginning in Kenya.]
Includes awards, plaques, and other memorabilia received by Marshall during his career.
[Includes certificates from the Allegheny County chapter of the American Marketing Association; Association of National Advertisers; Business and Professional Advertising Association (BPAA); Delta Dental Plan; Mt. Lebanon Magazine; PfP; and the Public Relations Association of America.]
Includes photographs, proofs, and negatives.
Consists of invoices, legal documents, correspondence, writings, and sample forms and letters used by Marshall during his career with Lando, Inc., Marstellar, and Stanley C. Marshall, Inc.. Series is organized into 3 subseries: Office Files, Speeches and Presentations, and Writings.
Includes speeches and presentations given by Marshall during his career. Arranged chronologically.
Consists of audio and visual copies of radio spots, interviews, and presentations by Marshall during his career. Original and Production copies are closed to patron use.
Digital audio files are available for some of the materials in this series (OR13, OR14, OR16, OR20, OR22, OR26, OR41, OR42, OR43). They are located at: S:\Processed\Marshall, Stanley\audio files. Consult Reference staff for assistance.
Production Master PC1. Use Copy in Box 30.
Production Master PC2. Use Copy in Box 30.
Production Master PC3. Use Copy in Box 30.
Production Master PC4. Use Copy in Box 30.
No use copy.
Production Master PC6. Use Copy in Box 30.
No use copy. See OR6.
Production Master PC8. Use Copy in Box 30.
Production Master PC9. Use Copy in Box 30.
No Use Copy. See OR11.
Production Master PC11. Use Copy in Box 30.
Production Master PC12. Use Copy in Box 30.
Production Master PC13. Use Copy UC13 in Box 30.
Production Master PC13. Use Copy UC13 in Box 30.
Use Copy in Box .
Production Master PC13. Use Copy UC13 in Box 30.
No Use Copy. See OR32.
No Use Copy. See OR32.
No Use Copy. See OR33.
Production Master PC13. Use Copy UC13 in Box 30.
No Use Copy. See OR35.
Production Master PC13. Use Copy UC13 in Box 30.
No Use Copy. See OR37.
No Use Copy. See OR38.
No Use Copy. See OR40.
Production Master PC26a-26b. Use Copies UC26a-26b in Box 30.
Production Master PC27. Use Copy UC27 in Box 31.
Use Copy UC28 in Box 31.
Use Copy UC29 in Box 31.
Use Copy UC30 in Box 31.
Use Copy UC31 in Box 31.
Use Copy UC32 in Box 31.
Use Copy UC33 in Box 31.
Use Copy UC34 in Box 31.
Use Copy UC35 in Box 31.
Use Copy UC36 in Box 31.
Use Copy UC37 in Box 31.
Use Copy UC38 in Box 31.
Use Copy UC39 in Box 31.
Use Copy UC40 in Box 31.
Production Master PC41. Use Copy UC41 in Box 30.
Production Master PC13. Use Copy UC13 in Box 30.
Production Master PC13. Use Copy UC13 in Box 30.
Format: BetacamSP. Created: 2007.
Format: Audio cassette and Compact Disc. Created: 2006-2007.
Format: DVD. Created: 2007.
Format: Audio cassette. Created: 2006
Historical Note
| Date | Event(s) |
|---|---|
| 1919 | Born, New York, NY. |
| 1943 | B.S., Electrical Engineering, Bucknell University |
| 1943-1945 | Test Engineer, General Electric |
| 1945-1950 | Sales Promotions Manager and Editor of Technical Publications, Sauerman Brothers, Chicago, Ill. Account Executive, Promotions, Inc., Chicago, Ill. |
| 1946-1947 | Graduate program, Television and Industrial Engineering, Illinois Institute of Technology |
| 1950 | Assistant to the Director, Penn Technical Institute |
| 1952 | President and Director, Lando, Inc. |
| 1967 | Director and President, Pittsburgh Commerce Institute Director, Partnership for Productivity Foundation |
| 1973 | Director, Friends of Publishing Company |
| 1977-1983 | Member, Pennsylvania Board of Education |
| 1978 | Vice President and General Manager of Marstellar Inc.'s Pittsburgh office |
| 1979 | President, Stanley C. Marshall, Inc. |
| 1984 | President, USA NOW, Inc. |
| 1985 | Member, Academy of Independent Scholars |
| 2000 | Elected to the Pittsburgh Advertising Federation Hall of Fame |
| 2005 | Died |
During his career, Marshall held the rank of Adjunct Professor at the Katz School of Business at the University of Pittsburgh. Marshall also lectured at Boston University, Carnegie-Mellon University, Duquesne University, in the United Kingdom, Poland, and Hungary, as well as the US Department of Commerce, UNICEF, and the American Management Association.
Subject Headings
- Marshall, Stanley C.
- Advertising--History.
- Advertising--Awards.
- Advertising agencies--United States.
- Advertising agencies--United States--Pennsylvania.
- Advertising executives.
- Advertising executives--United States.
- African Americans--Pennsylvania--Pittsburgh.
- Child care--United States.
- Child welfare.
- Children (International law).
- Conflict management.
- Humanitarian assistance.
- Marketing--United States.
- Marketing--United States--Pennsylvania--Pittsburgh.
- Marketing consultants--United States.
- Marketing consultants--United States--Pennsylvania--Pittsburgh.
- Pittsburgh (Pa.)--Economic conditions.
- 3M Company.
- Berkshire Hathaway Inc.
- Black Box Corporation.
- Conflict Resolution Center International.
- Delta Dental (Organization)
- General Electric Company.
- International Management Center.
- Lando, Inc.
- Marstellar Advertising.
- PPG Industries.
- Pittsburgh Technical Institute.
- Sony Corporation.
- Stanley Marshall Inc.
- UNICEF.
- United Jewish Foundation.
- Urban League of Pittsburgh.
- Westinghouse Electric Corporation.
- Photographs.
- Slides.
- Speeches.
- Audiocassettes.
- Audiotapes.
- Digital audio tapes.
- Machine-readable records.
- Master copies.
- Motion pictures.
- Videocassettes.
- Pittsburgh (Pa.)
- John W. Hartman Center for Sales, Advertising & Marketing History.
Related Material
Additional information on advertising and marketing in the Pittsburgh, Pa., region may be found in the John E. Brennan Outdoor Advertising Surveys and the Outdoor Advertising Association of America Slide Library. Additional information on companies and institutions documented in this collection may be found in the Brouillard Communications, Inc., Records (General Electric, 3M), the D'Arcy Masius Benton & Bowles Archives (UNICEF), the J. Walter Thompson Company (JWT) Account Files (PPG Industries), the JWT John Devine Papers (PPG Industries), the JWT Edgar Hatcher Papers (General Electric), the JWT Advertising Vertical Files (Marsteller), and the JWT Corporation Vertical Files (General Electric).
Preferred Citation
[Identification of item], Stanley C. Marshall Papers, David M. Rubenstein Rare Book & Manuscript Library
Provenance
The Stanley C. Marshall Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2005.
Processing Information
Processed by Greg Johnson, July 01, 2006. Additional processing by Richard Collier, August 2007
Encoded by Greg Johnson and Richard Collier
Completed August 2007
Accession 2005-0095 is described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.