Stanley C. Marshall papers, 1944-2005 and undated

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Summary

Creator:
Marshall, Stanley C.
Abstract:
Stanley C. Marshall was a pioneer in the field of strategic market planning, and an educator, lecturer, and humanitarian. The Stanley C. Marshall Papers span the years 1944-2005 and include client files, speeches and presentations, publications, correspondence, advertising and civic awards, photographs, slides, audiocassettes and audiotapes, videocassettes and videotapes, motion picture film reels, and digital audio tape that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Client files include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). A significant portion of the files relate to businesses and institutions in the Pittsburgh, Pa., area.
Extent:
17.5 Linear Feet
11625 Items
Language:
Material in English
Collection ID:
RL.00851

Background

Scope and content:

The Stanley C. Marshall Papers span the years 1944-2005 and include client files, speeches and presentations, publications, correspondence, advertising and civic awards, photographs, slides, audiocassettes and audiotapes, videocassettes and videotapes, motion picture film reels, and digital audio tape that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Clients include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). A significant portion of the files relate to businesses and institutions in the Pittsburgh, Pa., area.

The collection is organized into four series: Personal Files, Client Files, Professional Files, and Audiovisual Materials.

Biographical / historical:
Chronology
Date Event
1919
Born, New York, NY.
1943
B.S., Electrical Engineering, Bucknell University
1943-1945
Test Engineer, General Electric
1945-1950
Sales Promotions Manager and Editor of Technical Publications, Sauerman Brothers, Chicago, Ill.
Account Executive, Promotions, Inc., Chicago, Ill.
1946-1947
Graduate program, Television and Industrial Engineering, Illinois Institute of Technology
1950
Assistant to the Director, Penn Technical Institute
1952
President and Director, Lando, Inc.
1967
Director, Partnership for Productivity Foundation
Director and President, Pittsburgh Commerce Institute
1973
Director, Friends of Publishing Company
1977-1983
Member, Pennsylvania Board of Education
1978
Vice President and General Manager of Marstellar Inc.'s Pittsburgh office
1979
President, Stanley C. Marshall, Inc.
1984
President, USA NOW, Inc.
1985
Member, Academy of Independent Scholars
2000
Elected to the Pittsburgh Advertising Federation Hall of Fame
2005
Died

During his career, Marshall held the rank of Adjunct Professor at the Katz School of Business at the University of Pittsburgh. Marshall also lectured at Boston University, Carnegie-Mellon University, Duquesne University, in the United Kingdom, Poland, and Hungary, as well as the US Department of Commerce, UNICEF, and the American Management Association.

Acquisition information:
The Stanley C. Marshall Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2005.
Processing information:

Processed by Greg Johnson, July 01, 2006. Additional processing by Richard Collier, August 2007

Encoded by Greg Johnson and Richard Collier

Completed August 2007

Accession 2005-0095 is described in this finding aid.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Restrictions:

Collection is restricted.

Original audiovisual materials are closed to patron use. Use copies are available in the collection.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Stanley C. Marshall Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University