DACS

mccalldavidb Inventory of the David B. McCall Papers, 1939-1999 and undated, bulk 1980-1994 Processed by: Richard Collier, Casey Jarrin; machine-readable finding aid created by: Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003796105

Machine-readable finding aid derived from XML authoring program. Date of source: April 2006Processed by Richard Collier, Casey Jarrin, April 2006; Finding Aid encoded by Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, April 2006 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the David B. McCall Papers, 1939-1999 and undated, bulk 1980-1994 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University McCall, David B. David B. McCall Papers, 1939-1999 and undated, bulk 1980-1994 Material in English 21.8 Linear Feet 12,600 Items For current information on the location of these materials, please consult the Library's online catalog. David B. McCall was an advertising executive and humanitarian. He was the originator of the idea for the children's educational television series Schoolhouse Rock. The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the Unsell protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Original audiovisual materials are closed to patron use. Some use copies are available in the collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], David B. McCall Papers, David M. Rubenstein Rare Book & Manuscript Library

Provenance

The David B. McCall Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.

Processing Information

Processed by Richard Collier, Casey Jarrin, April 2006

Encoded by Richard Collier

Completed April 2006

Accession 03-244 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

Biographical Note 1928 Mar. 13 Born in New York City 1940-1941 Attended Indian Mountain School (Lakeville Conn.); member of Editorial Board of the school publication, The Scop (sic) 1942-1945 Attended The Hotchkiss School (Lakeville, Conn.) 1945-1946 Attended The Collegiate School (New York, N.Y.) 1946-1947 Stationed with the U.S. Army of Occupation, Japan. Attained rank of Private First Class 1948 Entered Yale University. Dropped out after one year 1950 Began work at Young & Rubicam advertising agency, first in the mail room and later as a copy writer 1951 Joined Ogilvy, Benson & Mather (OBM) advertising agency. Advanced to become chief copy writer 1953 Joined the David J. Mahoney, Inc. agency as chief copy writer 1955 Rejoined Ogilvy, Benson & Mather 1960 Became copy chief at Ogilvy, Benson & Mather 1960 Promoted to Senior Vice President and Director at Ogilvy, Benson & Mather 1962 Left Ogilvy, Benson & Mather, along with fellow OBM executive James McCaffrey, to take over the C.J. LaRoche & Co. agency. C.J. LaRoche renamed LaRoche, McCaffrey & McCall 1964 Part-time speech writer for John Lindsay (then Mayor of New York) 1967 Chester LaRoche retired from LaRoche, McCaffrey & McCall. The company continued to include him in its name until 1972. 1969 LaRoche, McCaffrey & McCall became a publicly-traded company 1971 Worked on a campaign to unsell the U.S. war in Vietnam 1972 LaRoche, McCaffrey & McCall renamed McCaffrey & McCall 1973 Developed the idea for Schoolhouse Rock!, an award-winning children's television series that used music to teach math and other skills 1973-1988 Chairman, C.E.O. and Creative Director, McCaffrey & McCall, Inc. 1988 Retired from McCaffrey & McCall; named Chairman Emeritus 1989-1993 Partner, Sawyer Miller Group, a communications and public relations firm 1992 Joined Refugees International as an aid worker and contributor 1993 Left Sawyer Miller Group; named Chairman of public relations firm Shepardson Stern & Kaminsky 1999 Apr. 18 Died in an automobile accident during an aid mission in Albania Collection Overview

The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the Unsell protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The collection is organized into 12 series that broadly outline the sequence of McCall's business and humanitarian activities: the Biographical and Personal Materials Series, the Ogilvy & Mather Series, the McCaffrey & McCall Series, the Radio Stations Series, the Sawyer Miller Group Series, the Hunter Fan Company Series, the Shepardson, Stern & Kaminsky Series, the Refugees International Series, the Speeches Series, the Writings Series, and the Portfolio Series. In addition, non-print materials have been removed to the Audiovisual Materials Series. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials locations; these items have been cross-referenced to the points in the body of the collection from which they were removed.

The Biographical and Personal Materials Series contains materials relating to McCall's childhood and family life, and includes correspondence, photographs, biographical sketches, resumes and obituary notices. The Ogilvy & Mather Series includes correspondence and articles pertaining to the agency, along with profiles and tributes to agency founder David Ogilvy and correspondence between Ogilvy and McCall. The McCaffrey & McCall Series includes correspondence, corporate publications and client files. Legal documents that detail McCall's initial investment and employment in the C.J. Laroche & Co. agency, which was eventually renamed McCaffrey & McCall, are included. Major clients include Mercedes-Benz of North America, the New York Zoological Society, and Save the Children. The agency was also involved in the political campaign of New York Mayor John Lindsay. The Radio Stations Series includes correspondence, periodic reports and profit-and-loss statements for the 790 Communications Corporation and the 1340 Broadcasting Corporation, radio broadcasting corporations in which McCaffrey & McCall had invested, and in which McCall remained involved after retiring from the agency. The Sawyer Miller Group Series contains administrative records, correspondence and client files. Sawyer Miller was instrumental in helping the telecommunications industry after the breakup of the Bell system into regional operating companies. Other clients included the National Football League and the Puerto Rico Telephone Company, along with a number of political candidates.

The Hunter Fan Company Series consists primarily of reports pertaining to periodic meetings of the Board of Directors in addition to some information on marketing strategies and advertising campaigns. The Shepardson, Stern & Kaminsky Series contains administrative files and correspondence relating to internal operations and political advertising, as well as files documenting McCall's advocacy work on a tobacco-free initiative aimed at children. The Refugees International Series documents McCall's involvement in a number of humanitarian efforts undertaken by Refugees International, including relief for refugee children and land mine eradication. The series includes correspondence, travel itineraries and trip journals kept by McCall, as well as printed materials from Refugees International and other humanitarian organizations. The Speeches Series includes texts of speeches, talks, and commencement addresses given by McCall, along with a small collection of speeches given by others. There is also a set of speech files that contain clippings, writing fragments, and other materials used to compose or plan speeches. In a few cases, speeches are accompanied by supporting materials and relevant correspondence. The Writings Series includes letters to the editors of various publications, journal articles, poetry and other writings by McCall, along with a small collection of writings by others. The Portfolio Series contains clippings, copies of advertisements and scrapbook contents relating primarily to McCall's early career. The Audiovisual Materials Series includes documentary and promotional films, commercials and radio spot announcements, especially concerning the Roe v. Wade court case and demining efforts supported by Refugees International. Oversize materials have been moved to the Oversize Materials Series.

Other materials relating to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection; the J. Walter Thompson Company Archives: Corporation Vertical Files, the J. Walter Thompson Company Archives: Advertising Vertical Files, and the Arthur Einstein Papers. Materials relating particularly to Ogilvy & Mather may also be found in the John E. Brennan Papers, the Kensinger Jones Papers, the Robert S. Smith Papers, and the Edgar Hatcher Papers. Additionally, materials relating to Save the Children may be found in the collection African-Americans in Film: Collection of Press Books, Campaign Books, Advertising Manuals, Etc., the Africa News Service (Durham, N.C.) Leroy T. Walker Africa News Service Archives, the J.B. Matthews Papers, the Amber Arthun Warburton Papers, and the North Carolina Council of Churches Records.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

McCall, David B. Gannt, Harvey. Kevarian, George. Lindsay, John V. (John Vliet) Mitra, Ramón V., 1928?- Ogilvy, David, 1911- Vargas Llosa, Mario, 1936- Life (New York, N.Y.) American Can Company. Care (Firm) Save the Children (U.S.) Lever Brothers Company. Mercedes-Benz of North America. National Football League. North American Philips Co. Ogilvy, Benson & Mather. Puerto Rico Telephone Company. Refugees International (Organization) Young & Rubicam. Zippo Manufacturing Company. Advertising executives. Advertising executives--United States. Advertising--History. Advertising agencies. Advertising agencies--United States. Humanitarian assistance. Regional Bell Operating Companies. Vietnamese Conflict, 1961-1975--Protest movements--United States. Advertising and children--United States. Advertising--Tobacco--United States. Pro-choice movement. Land mines. Humanitarian assistance, American--Foreign countries. Non-governmental organizations. Television advertising. Radio advertising. John W. Hartman Center for Sales, Advertising & Marketing History. Clippings. Scrapbooks. Videocassettes. Speeches. Photographs. Sound recordings. Documentary films. List of Series in Collection 1 Biographical and Personal Materials Series, 1940-1999 and undated 1 Ogilvy & Mather Series (Includes Ogilvy, Benson & Mather), 1958-1992 and undated 2-8 McCaffrey & McCall Series (Includes C.J. Laroche & Co.), 1958-1992 and undated 2-3 Administrative Files Subseries, 1962-1989 and undated 3-6 Clients Subseries, 1964-1992 and undated 7 Correspondence and Memoranda Subseries, 1960-1989 and undated 7-8 Printed Materials Subseries, 1958-1990 and undated 8 Radio Stations Series, 1981-1991 9-16 Sawyer Miller Group (SMG) Series, 1989-1993 and undated 9-10 Administrative Files Subseries, 1990-1993 and undated 10-15 Clients Subseries, 1989-1993 and undated 15-16 Correspondence and Memoranda Subseries, 1990-1993 16-19 Hunter Fan Company Series, 1990-1994 and undated 20 Shepardson, Stern & Kaminsky (SSK) Series 1993-1999 and undated 20-22 Refugees International (RI) Series, 1991-1998 and undated 20-22 Activities Subseries, 1992-1998 and undated 22 Administrative Subseries, 1991-1998 and undated 23-25 Speeches Series, 1958-1990 and undated 23-25 Speeches by McCall Subseries, 1958-1990 and undated 25 Speeches by Others Subseries, 1958-1990 25 Writings Series, 1939-1997 and undated 25 Writings by McCall Subseries, 1961-1997 and undated 25 Writings by Others Subseries, 1939-1990 and undated PF1-PF2 Portfolio Series, 1951-1992 and undated AV1-AV6 Audiovisual Materials Series, 1955-1998 and undated

Originals closed to patron use. Some use copies available in the collection. Otherwise, Technical Services staff need to produce use copies before contents can be accessed. Please consult with Research Services staff before coming to use this collection.

OV1-OV3 Oversize Materials Series, 1962-1993 Contents of Collection Biographical and Personal Materials Series, 1940-1999 and undated (1 box)

Contains materials relating to McCall's childhood and family life, and includes correspondence, photographs, biographical sketches, resumes and obituary notices. Arranged alphabetically.

1 Biographical sketches, undated Birthday greeting, To David at 70, 1998 Charitable donations, 1980-1986 Childhood, The Scop (sic), Indian Mountain School (Lakeville, Conn.) publication, 1940-1941

As a student, McCall sat on the editorial board of this school publication.

Correspondence Group for the South Fork,, 1989 Bradley, Bill, Sen. (D-N.J.), 1988, 1993 McCall, Susan, condolence letters, 1978-1979

Susan McCall, David's wife, also worked in advertising.

Stilwell, Gen. Joseph W., correspondence on a film project, 1989-1990 Genealogy inquiries, ca. 1980 Obituary notices, 1999 Personal horoscope, undated Photographs, undated Resumes; and Curriculum Vitae, 1988 and undated Travel Ecuador, 1990 Trip itineraries, 1990-1991 Ogilvy & Mather Series (Includes Ogilvy, Benson & Mather), 1958-1992 and undated (1 box)

Contains correspondence and articles pertaining to McCall's tenure at the agency, 1951-1953 and 1955-1962, including profiles and tributes to agency founder David Ogilvy and correspondence between Ogilvy and McCall. Other materials pertaining to McCall's work at Ogilvy, Benson & Mather may be found in the Portfolio Series and Oversize Materials. Arranged alphabetically.

1 Articles about Ogilvy & Mather Further Confessions of an Adman, by Eleanor Berman, Success, 1984 Feb. God, He Was Fun to Work For, by David McCall, ca. 1989 It Pays to Advertise, by Keith Whitley, Telegraph Magazine, 1992 Ogilvy & Mather's Design for Multinational Marketing, Marketing/Communications, 1970 Sept. Correspondence General, 1960-1980 (See also Oversize Materials, Oversize Box OV3.) (2 folders) Letters of congratulations, 1958 To and from David Ogilvy, 1961-1986 Dinner in tribute to David Ogilvy, 1989 Memoir of David McCall's tenure at Ogilvy & Mather, undated Printed material, Viewpoint, 1990 Mar.-Apr. Reports 35th Annual Staff Meeting, 1983 An Investigation into the Effects of Comparative Print Advertising that Names Competitive Brands, by O&M Research, ca. 1974 The Unpublished David Ogilvy, 1986 McCaffrey & McCall Series (Includes C.J. Laroche & Co.), 1958-1992 and undated (7 boxes)

Includes correspondence, corporate publications and client files. Legal documents that detail McCall's initial investment and employment in the C.J. Laroche & Co. agency, which was eventually renamed McCaffrey & McCall, are included. Major clients include Mercedes-Benz of North America, the New York Zoological Society and Save the Children. McCall also worked on the mayoral (New York, N.Y.) campaign of John Lindsay. The series is arranged into four subseries--Administrative Files, Clients, Correspondence and Memoranda, and Printed Materials--and alphabetically therein.

Administrative Files Subseries, 1962-1989 and undated 2 Corporate identity proposals and notes, undated Direct marketing, 1981-1985 Entertainment Division, 1987 Executive biographies, undated Expenses, 1973-1988 Financial matters, 1984-1988 How the McCaffrey & McCall Fee Works, undated Legal matters, 1971-1989 Loan agreement between McCall and C.J. LaRoche & Co., 1962 Manning, Michael J. (Jim), 1978-1987

Manning was an executive at McCaffrey & McCall.

McCaffrey (Jim) retirement announcement, 1973 McCall's employment contract with C.J. LaRoche & Co., 1962 Mission statement, 1986-1987 Newall & Yohe, Inc., 1978

Consultants on Schoolhouse Rock!

News releases, 1980-1987 Office procedures, 1986 Payroll summaries, 1987-1988 Personnel recommendations, 1981-1989 (2 folders) Photographs of staff, undated (4 folders) Plan for the Agency, 1973 Public relations, 1979-1986 (See also Oversize Materials, Oversize Box OV3.) Reorganization, 1987 Solicitations, 1974-1987 (2 folders) 3 Status of present accounts, 1987 Feb. 23 Stockholders agreement between McCaffrey, McCall, and C.J. LaRoche & Co., 1962 U.S. Open tennis tournament (corporate tickets), 1986-1988 Wall Street Journal conference, group photograph, 1987 Clients Subseries, 1964-1992 and undated 3 Commercial (See also Oversize Materials, Oversize Box OV3 and Oversize Folder 1.) List of recently produced commercials, 1983 Mercedes-Benz of North America, 1979-1988 (See also Oversize Materials, Oversize Box OV3.) Advertising copy, 1979-1981 (2 folders) Bruce McCall files, 1979-1987

No relation to David McCall. Bruce worked as Creative Director of the Mercedes account.

Business plan, 1982 Clippings, 1982 and undated Correspondence General, 1981-1988 Letters of congratulations, 1979

Concerns McCaffrey & McCall winning the Mercedes account.

Meetings, 1979-1980 Mercedes-Benz staffing and organizational charts, 1979-1982 Publication, Mercedes, 1982-1983 Radio advertising, 1986 Report, An Evaluation of Mercedes-Benz Advertising, undated Reports and presentations, 1979-1984 Research, 1982-1985 Sporting events sponsorship, 1982-1987 4 Travel Inge Bausch to New York, 1987 To Germany, 1979 To Germany - photographs, 1987 National Geographic, Proofs, 1982 Trips: The Travel Advantage, slide presentation, undated

Trips was a travel planning company.

Video Visions Associates, 1985 (2 folders) (See also Oversize Materials, Oversize Box OV3.) House/Agency Advertisements Call McCall Version A, 1981-1982 Version B, 1981-1982 Version C, 1981-1982 Print brochure, 1981 Correspondence, 1979-1981 Hard Part is Making It Simple, undated Jim Manning retirement, 1978 (See also Oversize Materials, Oversize Box OV3.) J.C. Penney, congratulatory letters, 1983-1984 (See also Oversize Materials, Oversize Box OV3.)

Concerning Thank You house advertisement McCall ran after losing the Penney's account.

New Business (See also Oversize Materials, Oversize Box OV3.) About McCaffrey & McCall, ca. 1974 Agency mission/philosophy, 1986 Background on McCaffrey & McCall for prospective clients, ca. 1973 Bahamas Ministry of Tourism, 1977 CBS, Inc., 1987 Citibank presentation, undated Correspondence with prospective clients (by product category) Apparel, 1976-1981 Automotive, 1976-1983 Banking and finance, 1976-1983 Camera equipment, 1980-1981 Food and beverage, 1971-1981 General, 1974-1982 Institutional, 1977-1982 Manufacturing, 1975-1983 Personal products, 1976-1981 Publishing, 1976-1981 Utilities, 1977-1982 Epstein (drug store catalogue), 1988 Exxon Company, USA, 1985 5 Fiat Motors of North America, Inc., 1978 Fortune Systems Corporation, 1982 IBM (Sam Hartwell), 1988 Introduction forms, 1985 J.C. Penney Company, 1987-1988 Lists of businesses in New York, N.Y., located near McCaffrey & McCall offices, undated Mego Corporation, 1976 New England Consulting Service, 1983 North American Philips Lighting Corporation (NAPLC), 1982-1983 Pennzoil Company, 1985-1987 Philips International, 1985 RCA, 1987 Reports, 1981-1983 Snowbird (B. Johnson), 1987 Political (See also Oversize Materials, Oversize Box OV3.) John Lindsay

Mayor of New York, N.Y., 1966-1973.

Correspondence, 1964-1967 Re-election campaign, 1968-1969 (2 folders) Pro Bono, Public Service and Nonprofit American Association of Retired Persons (AARP), ca. 1988 (See also Oversize Materials, Oversize Box OV1.) Campfire Club of America, 1969 Committee for the Support of Roe v. Wade, 1991 (See also Oversize Materials, Oversize Box OV3.) New York Urban League, undated (See also Oversize Materials, Oversize Box OV3) New York Zoological Society Annual Reports, 1978, 1982-1983, 1985-1986 Brochures and member passes, 1978, 1980 and undated Correspondence and memoranda, 1981-1984 Donor lists, 1977-1978 and undated Meetings, 1978-1984 Solicitations, 1978-1980 Save the Children Correspondence, 1985-1986 Information package, Africa Emergency Fund, ca. 1986 Pamphlet, Your Sponsored Child, ca. 1979 6 Press package, 1985 Public Information Division clippings collection, 1985 Publication, Africa, Seeds of Hope, ca. 1986 Publications, 1983-1985 Reports, 1985 Tobacco advertising controversy (See also Oversize Materials, Oversize Box OV3) Excerpts from legislative testimony, undated Final report, Tobacco Use in America Conference, 1989 Hearings House Subcommittee on Health and the Environment, 1986 H.R. 1250, 1989 July 25 Slides, undated Supporting materials, 1987-1989 Unsell the War Conference report, 1971 Correspondence, 1971, 1992 Various charity work, 1967-1987 Correspondence and Memoranda Subseries, 1960-1989 and undated 7 Benefits, 1973-1974 Correspondence, 1960-1963, 1969-1987 (5 folders) Council on Children, Media and Merchandising, 1971 Memoranda General, 1988-1989 Relating to Charles Saatchi Museum, 1987 Printed Materials Subseries, 1958-1990 and undated Annual Report, 1969, 1972 Appointment book with corporate logo, 1989 Artwork and sketches, undated Business cards and notepad with corporate logo, undated Clippings and reprints, 1958-1990 (3 folders) Creativity in Advertising brochures, 1978 Directory, 1983 House Organ, 1972-1975 8 McCalendar, 1981-1990 (3 folders) McNews, 1978 Menu, dinner event, 1978 Newsletters, 1989 Royal Bruce's Wall Wisdom, undated Saatchi Collection, 1987 Radio Stations Series, 1981-1991 (1 box)

Includes correspondence, periodic reports and profit-and-loss statements for the 790 Communications Corporation and the 1340 Broadcasting Corporation, two radio broadcasting corporations in which McCaffrey & McCall had invested. McCall retained an interest in the corporations after his retirement from McCaffrey & McCall in 1987. Arranged alphabetically.

8 Board meetings, 1988-1989 Financial reports, 1988-1989 Insurance, 1988 Legal matters, 1983-1987 Memoranda, 1981-1988 Printed materials, 1988 Profit and loss statements, 1989-1990 (2 folders) Proposed acquisitions, 1987-1991 (See also Oversize Materials, Oversize Box OV3.) Stock shareholder materials, 1985-1988 Sawyer Miller Group (SMG) Series, 1989-1993 and undated (9 boxes)

Contains administrative records, correspondence and client files. Sawyer Miller, where McCall served as a partner from 1989 to 1993, was instrumental in helping the telecommunications industry after the breakup of the Bell system into regional operating companies. Other clients included the National Football League and the Puerto Rico Telephone Company, along with a number of political candidates such as Harvey Gannt of North Carolina and George Keverian of Massachusetts, and international leaders including Ramón Mitra (presidential candidate, Philippines) and Mario Vargas Llosa (presidential candidate, Peru). The series is organized into three subseries--Administrative Files, Clients, and Correspondence and Memoranda--and alphabetically therein.

Administrative Files Subseries, 1990-1993 and undated 9 Advertising and the Future, undated Agents of Change, SMG mission statement, 1990 Bozell benefits briefing materials, 1992-1993 Clippings, 1990 Corporate brochure, undated Corporate credo, undated Creative Department Correspondence and general, 1991-1992 Freelance writers, samples and correspondence, 1990-1992 Start-Work authorization forms, 1991 David B. McCall, files pertaining directly to official activities at SMG Department of Justice forms, 1992

Memo and Form CRM-156, to register as the representative of a foreign national. SMG performed public relations work for several foreign government agencies and companies.

Expenses, 1991-1992 Notes on divisional luncheon, 1991 Oct. 7 Travel Itineraries, 1990 Records, 1990-1991 KRC Research (Division of SMG) General, 1992 Project process statement, 1990 List of possible foundation names, undated List of possible new TV channel names, ca. 1991 Meetings Managing Directors meeting, 1991 Jun. 3 Partners meeting, 1990-1992 Business plan, 1990 Financial statements, 1990 Memoranda, 1990-1992 Operating results, 1990 Merger with Robinson, Lake, Lerrer & Montgomery (RLLM), 1993 New York City restaurants, 1991

Includes clippings, guides and recommendations.

10 Partner biographies, undated Personnel assignments and memoranda, 1990-1991 and undated Phone listings, 1990-1991 Plan for the 1990s, undated Projects status reports, 1991 Random Thoughts about Sawyer Miller at a Critical Juncture, undated Resignation letters, 1992-1993 Resumes, 1990-1991 Thoughts of a CEO, undated Timesheet and expense report information, 1993 Clients Subseries, 1989-1993 and undated 10 Commercial 20th Century Fund, 1991 American Airlines, 1992-1993 (2 folders) American Express, 1991 Bahamas hospitality industry, memoranda and campaign strategy, 1990 Barnes & Noble, 1991 Bessemer Capital Partners, 1991 Champion Mills, 1992 Charter Medical, 1993 CIT Group, 1991 Dubow, Arthur, undated

Business plan for a proposed periodical entitled Mercury.

Ecuador Tourist Promotion Office, 1990-1991 Farmers Insurance Group, 1989 11 Hertz, 1990 Merck & Co., 1991 Morgan Stanley, 1991 National Football League, 1991 New England Telephone, 1989-1991 (2 folders) Nissan Motor Corporation in the U.S., 1991 Pirelli-Armstrong Tire Corporation, 1990-1991 Pharmaceutical Manufacturers' Association (PMA), 1993 Pizza Hut, 1991 Progressive Insurance Company, 1988-1990 Puerto Rico Telephone Company (PRTC), 1990 (See also Oversize Materials, Oversize Box OV3.) (2 folders) Regional Bells Advertising and media presentation, 1992 Dec. 21 12 Advertising campaign, 1990 Advertising strategy, 1990-1991 (See also Oversize Materials, Oversize Box OV3.) (4 folders) Articles, 1990 Bell Operating Companies, 1991 Communications strategy report, 1992 June 11 Creative campaign, 1993 13 Focus groups, 1993 Memoranda, 1990-1992 (4 folders) New England Electric, 1992 Research, 1990 Television, 1992 Sony Corporation of America, 1990 Steel industry, 1992 Political Annaldo, Andrew, undated

One-time candidate for Mayor of Providence, R.I.

Carlin, John, 1990 (2 folders)

Candidate for Governor, Kan.

Clinton (William Jefferson) Presidential campaign, 1992-1993 Colombian government, national image campaign, 1991 14 Gannt, Harvey, 1990

Candidate for U.S. Senate, N.C.

Henry, Sherrye, 1990

Candidate for State Senate, N.Y.

Keverian, George, 1990 (3 folders)

Former state Speaker of House; candidate for Commonwealth Treasurer, Mass.

Mitra, Ramón V., 1991

Candidate for Presidency, Philippines.

Murphy, Evelyn, 1990

Candidate for Governor, Kan.

Social Democratic Party (SDP), Nigeria 1991

Article on Chairman Baba Gana Kingibe.

Solomon, Anthony, undated

Candidate for General Treasurer, R.I.

Theodore, Nick, 1990

Candidate for Lt. Governor, S.C.

Vargas Llosa, Mario, 1990

Candidate for Presidency, Peru.

Pro Bono, Public Service and Nonprofit Better World Society, 1990 Chicago Zoo, 1990-1991 (2 folders) Coalition Against Double Taxation, 1990 Coalition for Free Television, undated Energy Foundation, undated 15 Financial Services Council, 1991 Humana Hospital (Louisville, Ky.), 1991 National Resources Defense Council (NRDC), 1989 (3 folders) Office of Economic Development, New York, N.Y., 1991 President's Drug Advisory Council, 1990 and undated United Nations High Commission on Refugees (UNHCR), 1991 Correspondence and Memoranda Subseries, 1990-1993 15 Advertising-related, 1991 John Lindsay Reunion Committee, 1990 Letters of Congratulations to David McCall on Joining SMG, 1990 Memoranda General, 1991-1992 (4 folders) 16 Martin Sorrell (WPP) to David McCall, 1990 Mar. 12 Relating to Sawyer family trip to Disneyland, 1991 To Partners, 1992 To Robert Teeter, on State of the Union, 1991 To Tom Wicker (New York Times), 1990 Jun. 25 Hunter Fan Company Series, 1990-1994 and undated (4 boxes)

Consists primarily of reports pertaining to periodic meetings of the Board of Directors, of which McCall was a member. In addition there is information on marketing strategies and advertising campaigns. Arranged into four categories--Advertising, Board of Directors, Finance, and Memoranda--and alphabetically therein.

16 Advertising Advertising campaign planning, 1994 (2 folders) Focus groups, 1994 (2 folders) Materials supporting advertising initiative, 1992 (2 folders) Board of Directors (See also Oversize Materials, Oversize Box OV3.) Correspondence, 1992-1994 Directors' compensation, 1992-1993 Expense reports relating to McCall's activities as Director, 1992 Meeting, 1992 Aug. Reports to the Board of Directors, 1992 Jan.-Feb. (2 folders) 17 Reports to the Board of Directors, 1992 Mar.-Dec.; 1993 Jan. (11 folders) 18 Reports to the Board of Directors, 1993 Apr.-1994 Mar. (12 folders) 19 Reports to the Board of Directors, 1994 Apr.-July (3 folders) Finance Actuarial Report, tax year ending 10/29/93, 1993 May Audited financial statements for fiscal 1993, 1994 Jan. 28 CCM Capital report, 1992 Financial statements, 1990-1991 FY-1992 financial plan and forecast, undated FY-1993 budget, 1992 Oct. 23 FY-1994 preliminary budget review, 1993 Sept. 1 Memoranda, 1992-1994 Notes from a meeting with Bob Beaseley and Ken Garvey, 1992 Feb. 4 Printed materials, 1991, 1993 Shepardson, Stern & Kaminsky Series (SSK), 1993-1999 and undated (1 box)

Includes materials related to David McCall's work as Chairman of SSK, a public relations firm, from 1993-1999. The series primarily documents administrative and financial operations along with limited correspondence and internal office memoranda. Included are David McCall's 1995 letters to Michael Eisner and Senator Chris Dodd (then-Chairman of the Democratic National Committee), along with correspondence related to his pro-bono work with the Initiative on Tobacco Marketing to Kids, an advocacy group for Tobacco-Free Kids. The series is arranged into three categories--Administrative Files, Correspondence, and Financial Papers--and alphabetically therein.

20 Administrative Files Brochures Hawthorn Group, undated Southern Company, 1996 Corporate Code of Ethics policy, 1997 International operations, 1998 and undated Partners meetings, 1994-1996 Personnel/Staffing, 1995-1999 Planning and strategy, 1993-1996 Reports Branding Revisited, undated Competitive Insights, Miriam Wohabe, 1999 Jan. Core Capability, undated Correspondence Letters To Senator Chris Dodd, 1995 Dec. To Michael Eisner, 1995 Aug. To the New York Times, 1995 Jan. 5 Memoranda Budget adjustments memoranda, 1995-1999 General memoranda, 1994-1999 Tobacco-Free Kids: initiative on tobacco marketing to kids, 1993-1996 Financial Papers Budgets Balance sheets, 1993-1998 (3 folders) Budget projections, 1993-1999 Client profitability reports, 1996 and undated Financial statements, 1993 Dec. Tax projections, 1994-1995 Refugees International (RI) Series, 1991-1998 and undated (3 boxes)

Documents McCall's involvement with Refugees International, an independent non-governmental organization dedicated to international refugee aid work and advocacy, including his activities as both a Board member and an international aid worker. The bulk of the material relates to McCall's refugee aid and demining work in Africa, Cambodia and Thailand, and Yugoslavia/Bosnia, including several folders of travel itineraries and journals which describe his trips to these countries. The series is arranged in two subseries--Activities and Administrative--and alphabetically therein.

Activities Subseries, 1992-1998 and undated

Bulk of the material relates to landmines and international demining campaigns, specifically in Africa and Cambodia. Included are two Superman comic books (DC Comics) that confront the dangers of landmines and advocate demining, and two letters addressed to ABC News anchors (Peter Jennings, Lynn Sherr) on child prostitution in Cambodia. Arranged alphabetically.

20 Africa The Great Lakes Partnership idea, undated Kenyan office summary, 1998 London/Africa trip and itinerary, 1992 Apr.-May Research and reports, 1992 South Africa: Raphaely (Pauline Beatrice) will/bequest, 1998

Ms. Raphaely was a South African humanitarian activist who bequeathed money to RI for refugee assistance projects in South Africa.

Book project: Book of Refugees, 1993 Cambodia/Thailand (See also Oversize Materials, Oversize Box OV3.) Cambodian reports and recommendations, 1992 21 Cambodia trips: notes and correspondence, 1992-1993 Child trafficking and prostitution General, 1995 Aug. Letter to Peter Jennings/ ABC News, 1995 Sept. Letter to Lynn Sherr/ ABC News, 1995 Aug. Thailand/Cambodia trip: travel and itineraries, 1992 Jan., Nov. (2 folders) Landmines Africa mission American Embassy in Maputo, Mozambique, 1997 Feb. Mozambique: The Development of Indigenous Mine Action Capacities, 1997 Feb. CARE, 1997-1998 and undated (2 folders) Demining Superman comics, 1996, 1998 Halo Trust: Clearance of Anti-Personnel Minefields. . . 1998 Feb. HUDISA: Advantages of Clearing Minefields. . . in Mozambique, 1998 Apr. Humanitarian Demining Equipment catalog: Taming the Demon, 1997 Washington conference, 1998 May Independent Demining Assessment Center (IDAC): concept paper, 1998 June 5, and undated (2 folders) Marshall Legacy Institute, 1998 United Nations Association (UNA-US) Africa trip, 1998 Apr. Landmine clearance inspection tour, 1998 Apr.-May (2 folders) Mozambique mine information presentation, 1998 Apr. UNDP Accelerated Demining Programme, 1997 Apr. Yugoslavia/Bosnia Bosnia, 1993 Bosnia and Soros Fund, 1993 Don't Let Sarajevo Die advertisement, 1993 Mar. Letter to New York Times: Bosnia/Neville Chamberlain, 1995 Nov. UNICEF and Bosnia Image and Message Evaluation, 1993 Administrative Subseries, 1991-1998 and undated

Includes materials related to the administrative and fund-raising operations of Refugees International, grant proposals, mailings and solicitations addressed to individual and corporate contributors, and several trip journals. The latter provide a detailed personal account of David McCall's aid work in Cambodia, Thailand, and Africa from 1992-1998. The subseries includes both handwritten drafts and printed/bound versions of these journals. Arranged alphabetically.

22 D.C. office: staff list, 1992 May General correspondence, 1991-1993 (See also Oversize Materials, Oversize Box OV3.) Grant proposal: Refugees Emergency Action Program, 1992 Ford Foundation J.P. Morgan Mailings and solicitations Board members, 1992 Contributions, 1992-1993 General, 1991-1992 Help the People Who Help the Kurds advertisement, 1991 Leonard Mayhew, 1992-1993

Mayhew was president of Mayhew Communications, who performed fundraising for RI.

Refugees International brochure, undated RI Bulletin (Iraq and South Asia), 1991-1992 Meetings (Executive Committee/Board of Directors), 1992-1993 (5 folders) Lionel Rosenblatt (President of RI) Congressional statements and articles, 1991-1993 Rosenblatt/McCall correspondence, 1991 Trip journals African drought, 1992 Africa land mine mission, 1998, Apr.-May Return to Cambodia, 1992 Nov. Thailand/Cambodia, 1992 Jan.-1995 June (4 folders) Speeches Series, 1958-1990 and undated (3 boxes)

Includes texts of speeches, talks, and commencement addresses given by McCall, along with a small collection of speeches given by others. There is also a set of speech files that contain clippings, writing fragments, and other materials used to compose or plan speeches. In a few cases, speeches are accompanied by supporting materials and relevant correspondence. The series is arranged into two subseries--Speeches by McCall and Speeches by Others. Speeches by McCall are organized into a number of topical categories--advertising, commencement addresses, social-political issues, testimonials, and speech file materials--and alphabetically therein. Speeches by Others are arranged alphabetically by author.

23 Speeches by McCall Subseries, 1958-1990 and undated Advertising-Awards 12th Annual EFFIE Awards, 1981 Dentsu Awards, 1975 Givers and Receivers of Awards..., ca. 1968 The Great Award Caper, or The Lunatics Have Taken Over the Asylum, ca. 1969 Advertising-Careers And What Do <emph render="underline">You</emph> Do For a Living? 1965 Boys' Club of New York, 1967 Department of Journalism, University of Nevada, 1975 Pace University's Breakfast with the Chief series, 1976 What Can You Do for Advertising? 1962 Advertising-Client Relations Getting Your Money's Worth, 1986 Copy of speech Correspondence Supporting slides How to Be a Great Client, 1967 Advertising-Creativity Advertising and Society: A New Creative Challenge, 1973 The Grasshopper Myth, ca. 1970 I vs. We: A Creative Dilemma, 1964 The Joy of Advertising, 1988-1989 Copies of speech (See also Oversize Materials, Oversize Box OV3.) (2 folders) Correspondence and miscellaneous, 1988-1989 (See also Oversize Materials, Oversize Box OV3.) The Joy of Retailing, 1978 Magic, 1977 Management's Hunt for Young Creative Talent, 1963 The Many Faces of Print, 1978-1979 Copies of speech (See also Oversize Materials, Oversize Box OV3.) Slides (2 folders) Supporting Materials (See also Oversize Materials, Oversize Box OV3.) Schizophrenia: When the Pebble of Creativity Hits the Pond of Business, 1977 The Soul of a Product, 1958 Advertising-Industry Concerns AAAA (American Association of Advertising Agencies) annual meeting, 1975 Account Management and Great Advertising, 1978 Corporate Communication, 1974 David McCall-Edward Ney (Young & Rubicam) debate, 1981 Dayton Advertising Club, 1979 Effective message strategy, 1971 Full-service advertising agencies, ca. 1971 Is Print Advertising Dead? 1982 Is the Advertising Trade Press Undermining The Industry It Serves? 1970 The Last 25 Years in Advertising: Has Anything Changed? 1975 New Management Needed, 1982 (2 folders) Proprietary Association, 1968 Retail Advertising: Gigantic and Growing, 1974 Treasurers I Have Known, 1985 What I believe About Advertising in Today's Market Environment, 1976 What <emph render="underline">One</emph> Copy Writer Expects of a Product, 1963 24 Who Should Run the Modern Advertising Agency? 1976 Advertising- McCaffrey & McCall About McCaffrey & McCall, ca. 1974 Agency Staff Breakfast, 1976 End-of-year speech to agency staff, 1971 Taking McCaffrey & McCall private, undated Western States Advertising Association, 1975 Advertising-Research American Research Foundation, comments on Dr. Leavitt's speech, 1961 The One-Percent Solution, 1984 Wall Street Journal conference, 1981 What an Advertising Agency's Management Wants from Marketing Research, 1973 Commencement Addresses Basic advertising course, AAAA, 1970 Hotchkiss School, 1969 Rumson County Day School, ca. 1973 Social-Political AAAA (American Association of Advertising Agencies) annual meeting, 1972 Advertising and Social Responsibility, 1972 Advertising in a Period of Transition and Uncertainty, 1974 Comments on a talk by Bill Claggett on advertising in the 1970s, undated FTC speech-responses and background, 1982 (See also Oversize Materials, Oversize Box OV3.) (2 folders) McGovern speech, 1972 Political Advertising: The Product of Saints or Sinners? 1977 Sex, Religion, Politics, Positioning and Other 1973 Breakthroughs, 1973 Up in Smoke: The Great Cigarette Debate, 1987, 1989 Copies of speech (2 folders) Supporting Materials What Agencies Are--And Aren't--Doing, 1968 What Does Advertising Owe Society? 1966 Young Republicans, 1967 Testimonial Jim Manning, in verse, 1978 On the retirement of Jim McCaffrey, ca. 1973 The <emph render="italic">New Yorker</emph> and Me: A 40-Year-Old Love Affair, 1980 Wallace Clayton, in verse, undated

Clayton was an executive at McCaffrey & McCall, and formerly of the J. Walter Thompson Company.

Wallace Quimby, undated Speech file (See also Oversize Materials, Oversize Box OV3.)

Notes, communication, clippings collected for use in speech-writing.

Clippings, 1953-1990 (See also Oversize Materials, Oversize Box OV3.) Correspondence, 1967-1984 (See also Oversize Materials, Oversize Box OV3.) (2 folders) 25 Notes and research for a speech on advertising awards, ca. 1974 Speeches by Others Subseries, 1958-1990 25 Bailey, Patricia: testimony before the Senate Subcommittee on the Consumer, 1982 Bell, Howard: State of the Federation address, American Advertising Federation, 1982 Blair, Bill: Incidentally, 1958 Booth, William: Opening remarks, Advertising and Broadcasting Industries Hearing (New York, N.Y.), 1968 Elliott, John: Acceptance speech, Maj. Gen. John W. Russell Leadership Award, 1989

John Elliott was Chairman Emeritus at Ogilvy & Mather.

Hernandez Colon, Rafael: speech made during a visit to Harvard University, 1990

Rafael Hernandez Colon was Governor of Puerto Rico.

Jaffe, Daniel: Report from Washington, 1982 Ross, Warren: We Have Met the Censor and He Is Us, 1973 Writings Series, 1939-1997 and undated (1 box)

Includes letters to the editors of various publications, journal articles, poetry and other writings by McCall, along with a small collection of writings by others. The series is organized into two subseries--Writings by McCall and Writings by Others. Writings by McCall are arranged into five categories--advertising-related, autobiographical writings, letters to the editor, poetry and literature, and social-political--and alphabetically therein. Writings by Others are arranged alphabetically by author.

25 Writings by McCall Subseries, 1961-1997 and undated Advertising-related Advertising copy and radio spot texts, drafts, undated For Talent, Three Virtually Untapped Areas, The Copywriter, 1963 Nov. 29 Good Product, or A Copywriter's Best Friend, Madison Avenue, 1963 Aug. How to Become a copywriter from Some Other Job in Y&R, undated Monster Trout in the Media Pool, 1979

Submitted to Magazine Age.

Research and the Copy Writer, 1961 Telecommunications spots, drafts, 1991 Thoughts of a CEO, undated What's the Big Deal? 1987 Autobiographical writings, undated Letters to the editor Advertising Age, 1973-1974 (2 folders) International Herald Tribune, Land Mine Ban is Just a First Step, (Op Ed piece) , 1997 Nov. 13 New York Magazine, 1970 Oct. 15 New York Times, 1970, 1995 (2 folders) Poetry and Literature Book project, My Daddy's in the Advertising Business, ca. 1987 Movie ideas Bore, 1987 I'd Rather Be Right, undated Rent a Cop, undated Poetry project, 1978 (2 folders) Social-political Book project, Voices from the Future, undated

Planned as profiles of refugee children.

Easter Manifesto, 1991 If It Ain't Broke, Don't Fix It, undated Memorandum on the Role of the Vice-President, 1972 My Turn: Rich Family Values, ca. 1989

On the first Bush administration and affluent neoconservatives.

Profit: Spur for Solving Social Ills, 1973 United States and the New World Disorder, 1992 Wingate's Raiders: A Proposal, ca. 1969 Writings by Others Subseries, 1939-1990 and undated Brown, Mark Malloch, untitled article on Mario Vargas Llosa, 1990

Draft submitted to McCall for review. Vargas Llosa, the Peruvian novelist, was a onetime candidate for the presidency of Peru and a client of the Sawyer Miller Group. For other material in this collection relating to Vargas Llosa, see Box 14.

Cullum, Paul, Forward Lateral, 1987

Film script submitted to McCall for review.

Gramm, Eugene: We Must Love One Another Or Die, 1982

Eugene Gramm was Creative Supervisor at the Marsteller, Inc. advertising agency.

Multiple authors, collection of scientific reprints relating to carbonated beverages, 1939-1952 and undated Yang, Charles: The Place of Games in Advertising Education, 1971

Includes memo from Wilson Siebert of J. Walter Thompson to David McCall.

Portfolio Series, 1951-1992 and undated (2 boxes)

Contains materials relating primarily to McCall's early career, first at Young & Rubicam, then at Ogilvy & Mather and David J. Mahoney, Inc. Materials were originally placed in scrapbooks, but over the course of time had loosened into individual items. Clients represented include Life Magazine, the American Can Company, Lever Brothers and the Zippo Manufacturing Company. The series is organized by alphabetically by advertising agency and client name.

PF1 David J. Mahoney, Inc., 1955 and undated

McCall worked as copy writer for the Mahoney agency from 1953-1955.

Clients and Products Noxzema Shaving Creme Reynolds & Co. S.A. Schonbrunn & Co. (Medaglia d'Oro coffee) S.B. Thomas, Inc. (Thomas's English Muffins) Sparton Radio-Television Sportsman Shaving Lotion, Inc. Virginia Dare Wine White Rock McCaffrey & McCall, 1981 Poster for Creative Advertising Challenge Ogilvy Benson & Mather Clients and Products C-L, 1951-1963

Includes Calvert Distillers, Chase National Bank, Christian Brothers, Cunard Lines, Goodenham & Wortz (G&W), Hathaway Shirts, Jaguar, KLM Airlines, Lord & Taylor.

Lever Brothers, Rinso, 1953 and undated P-T, 1952-1961 and undated

Includes Pepperidge Farm, Philip Morris (Spud Cigarettes), Sears, Schweppes, Tetley Tea, True Confessions.

Thom McCann Shoes, 1955-1956 True Magazine, ca. 1952 Zippo Manufacturing Co., 1957-1959 Clippings, 1959 The Orwell Agency (also known as the Maxwell Arnold Agency), ca. 1970

Mission statement, print advertisement.

PF2 Young & Rubicam, 1951 Clients and Products American Can Company (CANCO) (2 folders) Borden's Dog Food Corning Glass Works Dictaphone General Electric Life Magazine (6 folders) Statler Hotels PF1 Various loose materials Artwork and layout, undated Photograph, undated Calendar, Segeln '92, 1992 Audiovisual Materials Series, 1989-1998 and undated (6 boxes)

Includes documentary and promotional short films, commercials and radio spot announcements, primarily for pro bono projects such as Refugees International and the Committee to Support Roe v. Wade. Originals are dated 1989-1998 and undated. Arranged into three catgories--Original Materials, Master Copies, and Use Copies--therein by format and then alphabetically.

Original Materials (CLOSED) Videocassettes (CLOSED) AV1 OR1. Bank Street School, 16 mm reel, undated

Use Copy UC1 in Box AV6.

AV2 OR2. Care, My Opportunity, VHS, 1997-1998

Use Copy UC2 in Box AV6.

OR3. Care, PSA spots, VHS, undated

Use Copy UC2 in Box AV6.

OR4. Demining with Steel Wheels in Mozambique, VHS, 1997 Oct.-Nov.

Use Copy UC2 in Box AV6.

OR5. Georgia Power, Faces Behind the Image, VHS, 1997 Aug. 13

Use Copy UC4 in Box AV6.

OR6. Lincoln Unified School District, Imagine the Lincoln Plan, VHS, undated

Use Copy UC3 in Box AV6.

OR7. Paul Keye & Partners, VHS, 1996 May, 15

Use Copy UC3 in Box AV6.

OR8. Refugees International, Demining the Killing Fields, VHS, undated

Use Copy UC2 in Box AV6.

OR9. Roe v. Wade spot, evening edit, Umatic, 1989 Apr. 10

Use Copy UC5 in Box AV6.

OR10. Roe v. Wade spot, Live-a-matic edit, Umatic, undated

Use Copy UC5 in Box AV6.

OR11. Xerox do Brasil, Ltda., Community Development Projects, VHS, undated

Use Copy UC4 in Box AV6.

OR12. Western Placer Unified School District, Project Build, undated

Use Copy UC3 in Box AV6.

Sound recordings (CLOSED) AV3 D.J. Mahoney, Inc. radio spots, 12-inch vinyl OR13. Demonstration record, 1955 Oct. 24

Use Copy UC6 in Box AV6.

OR14. Medaglia D'Oro, 1956 Jan. 6

Use Copy UC6 in Box AV6.

OR15. Virginia Dare Wine, 1955

Use Copy UC6 in Box AV6.

OR16. Multiplication Rock, original soundtrack recording, 12-inch phonograph, 1973

Use Copy UC7 in Box AV6.

Tape recordings (CLOSED) AV4 Roe v. Wade, Committee to Support Roe v. Wade radio spots, 1/4-inch reel-to-reel audio tape Celebrity endorsements OR17. RDRW 9861, 9862, 9863, 9864, 1989 Apr. 7

Use Copy UC6 in Box AV6.

OR18A. RDRW 9862, 1989 Apr. 12

Use Copy UC6 in Box AV6.

OR18B. RDRW 9862, 1989 Apr. 12

Use Copy UC6 in Box AV6.

OR19. RDRW 9868, 1989 Apr. 17

Use Copy UC6 in Box AV6.

OR20. Eventime, 1989 Apr. 13

Use Copy UC6 in Box AV6.

Master Copies (Not for reference use) AV5 MC1

Format: BetacamSP. Source: OR1. Date created: 2005.

Bank Street School, undated MC2

Format: BetacamSP. Source: OR2-OR4, OR8. Date created: 2005.

Care, My Opportunity, 1997-1998 Care, PSA spots, undated Demining with Steel Wheels in Mozambique, 1997 Oct.-Nov. Refugees International, Demining the Killing Fields, undated MC3

Format: BetacamSp. Source: OR6-OR7, OR12. Date created: 2005.

Lincoln Unified School District, Imagine the Lincoln Plan, undated Paul Keye & Partners, 1996 May, 15 Western Placer Unified School District, Project Build, undated MC4

Format: BetacamSp. Source: OR5, OR11. Date created: 2005.

Georgia Power, Faces Behind the Image, 1997 Aug. 13 Xerox do Brasil, Ltda., Community Development Projects, undated MC5

Format: BetacamSP. Source: OR9-OR10. Date created: 2005.

Roe v. Wade spot, evening edit, 1989 Apr. 10 Roe v. Wade spot, Live-a-matic edit, undated OR13-20 Data Files

Format: DVD-RW. Source: OR13-OR20. Date created: 2006.

PC6

Format: DVD-RW. Source: OR13-OR15, OR17-OR20. Date created: 2006.

D.J. Mahoney demo recording, 1955 Medaglio d'Oro coffee spot, 1956 Virginia Dare pink wine spot, 1955 Committee to Support Roe v. Wade radio spots, 1989 PC7

Format: DVD-RW. Source: OR16. Date created: 2006.

Multiplication Rock, 1973 Use Copies AV6 UC1

Format: DVD. Source: OR1. Date created: 2005.

Bank Street School, undated UC2

Format: DVD. Source: OR2-OR4, OR8. Date created: 2005.

Care, My Opportunity,, 1997-1998 Care, PSA spots, undated Demining with Steel Wheels in Mozambique,, 1997 Oct.-Nov. Refugees International, Demining the Killing Fields,, undated UC3

Format: DVD. Source: OR6-OR7, OR12. Date created: 2005.

Lincoln Unified School District, Imagine the Lincoln Plan,, undated Paul Keye & Partners, 1996 May, 15 Western Placer Unified School District, Project Build, undated UC4

Format: DVD. Source: OR5, OR11. Date created: 2005.

Georgia Power, Faces Behind the Image,, 1997 Aug. 13 Xerox do Brasil, Ltda., Community Development Projects, undated UC5

Format: DVD. Source: OR9-OR10. Date created: 2005.

Roe v. Wade spot, evening edit, 1989 Apr. 10 Roe v. Wade spot, Live-a-matic edit, undated UC6

Format: DVD-RW. Source: OR13-OR15, OR17-OR20. Date created: 2006.

D.J. Mahoney demo recording, 1955 Medaglio d'Oro coffee spot, 1956 Virginia Dare pink wine spot, 1955 Committee to Support Roe v. Wade radio spots, 1989 UC7

Format: DVD-RW. Source: OR16. Date created: 2006.

Multiplication Rock, 1973 Oversize Materials, 1962-1993 McCaffrey & McCall Series, 1979, 1987 and undated OV1 Artwork and storyboards, campaign for American Association of Retired Persons (AARP), ca. 1987 (See also box 5.) Bound materials OV2 Call for Action, flipbook, undated North American Philips Corp., 25th anniversary bound scrapbook, 1979 (See also Box 5.) Hunter Fan Company Series, 1992-1993 OV3 Advertising, 1992 (See also Box 16.) Artwork and storyboards, ca. 1993 (See also Box 16.) Board of Directors Meeting, 1992 Mar. (See also Box 17.)

Includes Hunter Fan promotional poster.

McCaffrey & McCall Series, 1964-1991 and undated OV3 Administrative Files Public Relations, The Publicist, 1982 May-June (See also Box 2.) Clients-Commercial (Other client-related files for this Series are located in Boxes 3-6.) Allied Fiber, undated Mercedes-Benz of North America, 1985, 1988 (See also Box 3.) Numismatic Funding Corporation, undated Sears (Corporate), 1981

Includes note from Joel Raphaelson.

Sears print advertisements, undated Video Visions Associates, 1985 (See also Box 4.) (2 folders) 1 Print of poster by David Mattingly for the Inglett-Watson Travel Poster Exhibition, 1977 OV3 Clients-House/Agency Advertisements Jim Manning retirement advertisement, 1978 (See also Box 4.) Clients-New Business Automotive study, 1984 Clients-Political Princeton Republicans for Johnson, 1964 Clients-Pro Bono, Public Service and Nonprofit Committee for the Support of Roe v. Wade, 1991 (See also Box 5.) New York Urban League, 1964 (See also Box 5.) Tobacco Advertising, Tobacco and Youth Report, 1989 Spring (See also Box 5.) Correspondence and Memoranda J.C. Penney and agency advertisements removed from correspondence, 1978, 1984 (See also Box 7.) Printed Materials (See also Box 5.) Advertising Age, 1983 June 27

Article on sale of McCaffrey & McCall to Saatchi & Saatchi.

Artwork, undated Ogilvy & Mather Series, 1962 (See also Box 1.) OV3 Correspondence Gerard Lambert, with Listerine Advertisement, 1962 Radio Stations Series, 1988 (See also Box 8.) OV3 Proposed Acquisitions Copies of Dundee Observer and Lake Country Drummer, 1988

Dundee, N.Y. local newspapers.

Sawyer Miller Group Series, 1990-1991 OV3 Clients-Commercial Regional Bells, advertising strategy, 1991 (See also Boxes 12-13.) Puerto Rico Telephone Company (PRTC), 1990 (See also Box 11.) Refugees International Series, 1992-1993 OV3 Activities, Cambodia/Thailand, copies of Cambodian newspapers, 1992 (See also Box 20.) Correspondence, Ethnic Wars Multiply, New York Times, 1993 Feb. 7 (See also Box 22.) Speeches Series, 1978-1989 OV3 FTC speech, responses and background, 1982 (See also Box 24.) Speech File, John Hollander, Inigo Jones, Tampa Tribune, 1984 (See also Boxes 24-25.) The Joy of Advertising, correspondence, 1989 (See also Box 23.) The Many Faces of Print, supporting materials, 1978 (See also Box 23.)