mobiusawards Preliminary Inventory of the Mobius Advertising Awards Collection, [1970s]-2002, bulk 1984-2002 Processed by: Lisa Stark and Alice Poffinberger; machine-readable finding aid created by: Lisa Stark

This finding aid is NCEAD compliant.

Aleph Number: 002637114

Machine-readable finding aid derived from Microsoft Word Date of source: December 1, 1999 Processed by Lisa Stark and Alice Poffinberger December 1, 1999; Finding Aid encoded by Lisa Stark, David M. Rubenstein Rare Book & Manuscript Library, Duke University, February 17, 2000 Description is in English. 12-31-2005 PUBLIC "-//Duke University::David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::Mobius Advertising Awards)//EN" "mobiusawards.xml" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan. The tag list inside index was changed to indexentry by Ruth E. Bryan. September 2, 2004 Addition (2004-0103) made to electronic finding aid. Materials received as a gift in 2004. Minimally processed by Rick Collier, Sept. 1, 2004. Encoded by Rick Collier and Ruth E. Bryan on Sept. 2, 2004. Date span changed from 1970s-2001 (bulk 1984-2001) to [1970s]-2002 (bulk 1984-2002). Linear feet changed from 1304 to 1328. Item count changed from 18,316 to 19,024. October 13, 2002 Addition (2002-0187) made to electronic finding aid. Materials received as a gift in 2002. Minimally processed by Alice Poffinberger and Joshua Kaiser, August 2, 2002. Encoded by Joshua Kaiser and Ruth E. Bryan on October 13, 2002. Date span changed from 1970s-2000 (bulk 1984-2000) to [1970s]-2001 (bulk 1984-2001). Linear feet changed from 1273 to 1304. Item count changed from 17,500 to 18,316. September 11, 2001 Addition (2001-0165) and a description of earlier additions (1997-0101, 1998-0156, 1999-0152) made to electronic finding aid. Materials received as a gift in 1997-2000. Minimally processed by Ginny Daley (March 12, 1998 and October 2, 1998), Don Sechler (April 1, 1999), and Alice Poffinberger and Ruth E. Bryan (September 10, 2001). Encoded by Ruth E. Bryan on September 11, 2001. Date span changed from 1998 to 1971-2000. Linear feet changed from 117 to 1273. Item count changed from 1100 to 17,500. Preliminary Inventory of the Mobius Advertising Awards Collection, [1970s]-2002, bulk 1984-2002 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke UniversityDurham, North Carolina 27708-0185

Descriptive Summary Mobius Advertising Awards Collection, [1970s]-2002, bulk 1984-2002 Mobius Advertising Awards 1328 Linear Feet 19,024 Items David M. Rubenstein Rare Book & Manuscript Library, Duke University For current information on the location of these materials, please consult the Library's online catalog. English. Administrative Information Access Restrictions

Access restricted. Collection is currently being processed and will not be available for research until use copies are made and indexed.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Mobius Advertising Awards Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Library received the collection as a gift from Mobius in 1997-2004.

Processing Information

Processed by Lisa Stark and Alice Poffinberger

Completed December 1, 1999

Other additions minimally processed by Ginny Daley, Don Sechler, Alice Poffinberger, Ruth E. Bryan, Joshua Kaiser, and Richard Collier

Last updated October 13, 2004

Encoded by Lisa Stark, Ruth E. Bryan, Joshua Kaiser, and Richard Collier

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.

Historical Note

The Mobius Advertising Awards were first presented in 1971 for excellence in television, radio, and print advertising, as well as package design.

Collection Overview

Collection consists primarily of television commercials, although it includes some radio commercials, which were entered for Mobius awards presented in 1971-1999. Most of the collection is divided into two main series, North America and International. Commercials are judged by product type/category as well as budget size. Also included are brochures and press releases which describe the award process ca. 1970s-1990s (98-156 box 68). There are compilation tapes documenting the award-winning entries for 1990-1997 (98-156 box 69). (Accessions 1997-0101: 12,237 items, 850.5 linear feet, dated 1984-1991, undated; 1998-0156: 1500 items, 105 linear feet, dated 1971-1997; 1999-0152: 1200 items, 112.5 linear feet, dated 1997-1998). An encoded container list has not been created for these additions. Please consult the paper finding aids located in the repository.

The addition (1999-0440) (1100 items, 117 linear feet; dated 1998) consists entirely of videotaped television commercial entries for Mobius awards presented in 1999; the commercials aired in 1998. The collection is divided into two main series: North American and International. The tapes are then ordered according to product type/category (105 in all) ranging from automotive, children's products, commercial products, food, home care, set design, talent, and others. The entries document what ad agencies feel are their best works from the U.S. and abroad.

The addition (2001-0156) (1373 items, 88 linear feet; dated 2000) consists of 1072 videotaped television commercial entries for Mobius awards, most likely presented in 2000. The collection is divided into two main series: North American and International. In addition there are 285 cassettes and 16 reel-to-reel audiotapes containing radio advertising entries, also divided into North American and International categories. The entries document what ad agencies feel are their best works from the U.S. and abroad.

The addition (2002-0187) (816 items, 31 linear feet; dated 2001) consists of videotaped television commercial entries for the 2001 Mobius Awards. The collection is divided into two main series: North American and International. The video cassettes are mainly BetacamSP. There are also 176 audiocassettes containing radio commercials and 13 electronic documents on 7 CD-ROMs. Each entry is assigned a code that indicates the category in which it was entered in the competition.

The addition (2004-0103) (705 items; 27 linear feet; dated 2002) consists of videotaped television commercial entries for the 2002 Mobius Awards. The collection is divided into two main series: North American and International. The video cassettes are mainly VHS and BetacamSP. There are also 119 CD-ROMs. Eight audiocassettes contain radio commercials. Each entry is assigned a code that indicates the category in which it was entered in the competition.

Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Advertising--History. Television advertising. Mobius Advertising Awards. John W. Hartman Center for Sales, Advertising & Marketing History. Videocassettes. Audio cassettes. Audiotapes. Machine-readable records. Contents of Collection Accession 1999-0440

Category numbers refer to subject ( product-type) or technical categories of entries. Not all categories are represented in this accession, especially among the international entries. See printed finding aid for a listing of categories.

North American Television Entries on videotape (Category number) 1 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1-3 9 4-5 10 5-12 11 12-17 12 17-21 13 21-24 14 24-26 15 26-28 16 28-30 17 29-30 18 30-42 19 42-48 20 49-51 21 51-54 22 55-56 23 56-58 24 58-59 25 59-60 26 60-61 27 61-63 28 63-67 29 67-68 30 68-69 31 69 32 69-73 33 73-74 34 75-78 35 78-81 36 81 37 81-82 38 82-84 39 84 40 84 41 84-86 42 85-86 43 86 44 86 45 86-89 46 89-92 47 92-93 48 93-95 49 95-98 50 98-100 51 100-103 52 103-105 53 105 54 105-107 International Television Entries (Category number) 55 1 56 1 57 2-20 58 21-26 59 26-30 60 31-39 61 40-56 62 57-65 63 66-73 64 73-75 65 76-84 66 84-85 67 86-93 68 93-94 69 95-103 70 103-105 71 Mixed categories 72 North American Winners 73 North American Winners 74 North American Winners 75 North American Winners 76 North American Winners 77 International Winners 78 International Winners Accession 2001-0165

Category numbers refer to subject (product-type) or technical categories of entries. Not all categories are represented in this accession, especially among the international entries. See printed finding aid in repository for a listing of categories.

Some of the materials in this collection are not immediately accessible, because they require further processing before use. Please contact Research Services staff before visiting the Rubenstein Library to use this collection. Technical Services staff need to make use copies of all videocassette and audio cassettes and reel-to-reel tapes before use.

North American Television Entries on videotape (Category number) 1 1 2 1 3 1 4 1 5 1 6 1-2 7 2-4 8 4-5 9 5 10 6-7, 9 11 10-11, 13 12 13-14, 16-17 13 17 14 20 15 20-21 16 21 17 21-23 18 23-24, 26 19 26 20 26-27 21 28-29 22 29 23 29-30 24 32-36 25 37-40 26 40-42 27 43, 45-46, 48-49 28 50-51 29 51-52 30 52-54 31 54 32 54-56 33 56-58 34 58 35 58-59 36 59 37 59 38 59-60 39 60-61 40 61 41 61 42 61 43 61 44 61, 63 45 63-64, 66 46 66 47 66 48 66 49 66-67 50 67-68 51 68-69 52 70-73 53 73-74 54 74 55 74-75, 77 56 77-78 57 78-79 58 79-81 59 81 60 81

[Needs more processing before use: 4 items require cases]

61 81-82 62 82 63 84 64 84 65 84 66 84 67 84 68 84-85 69 85 70 85-86 71 86 72 86 73 86 74 86 75 86 76 86 77 86, 90 78 90-92 79 92-94 80 94 81 94-95 82 95-96 83 96, 98 84 98-99 85 99-100 86 100-101 87 101, 103-104 88 104-105 89 105-106 90 106 91 106, 108, Mixed categories International Television entries on videotape (Category number) 92 1 93 1 94 1 95 1-5 95A 10, 11, 12, 13, 19, 20 96 20 97 20-23 98 23-24, 26 99 26-27 100 28-30 101 30, 32 102 32, 34, 36, 40-41, 43, 49 103 45-46, 49-51, 54 104 54-55 105 55-57 106 57-59, 61 107 63-64, 66 108 66 109 66-67 110 67 111 68-69, 73 112 73 113 73 114 73-74 115 74-75, 77 116 77-80 117 80-81 118 81-84 119 84 120 84-85 121 85-87 122 93-94 123 94-95 124 95-96 125 96 126 97, 99-101 127 101, 104 128 104-106 129 108 and Mixed categories Radio Entries (All categories) 130-140 North American cassettes 141-144 International cassettes 145 North American and International reel-to-reel audiotapes Accession 2002-0187

Category numbers refer to subject (product-type) or technical categories of entries. Not all categories are represented in this accession, especially among the international entries. See printed finding aid in repository for a listing of categories.

North American Television Entries on videotape (Category number) 1 1 2 1 3 1-3 4 4-7 5 9-20 6 20-26 7 26-29 8 29-38 9 38-43 10 44-50 11 50-57 12 57-59 13 59-60 14 60-61 15 61-66 16 67-69 17 69-73 18 74-78 19 79-81 20 81-84 21 84 22 84 23 84

[also see Box 30 for cat. 84)

24 86 25 86-91 26 93

[see Box 30 for cat. 92]

27 99-104 28 104-106 29 106-108 30 108, 92, 84, no. # and duplicate International Television Entries on videotape (Category number) 31 1 32 1-20 33 20-24 34 24-29 35 29-30 36 30-37 37 40-44 38 45-52 39 52-61 40 61-68 41 69-80 42 81-84 43 84-91 44 94 45 94-95 46 95-98 47 99-101 48 101-106 49 106-108 (and combined) North American Radio Entries on audio cassette tape (Category number) 50 1-14 51 17-34 52 43-66 53 67-82 54 82-96 55 96-107 International Radio Entries on audio cassette tape (Category number) 56 1-67 57 68-89 58 93-107 and no. # North American Television Entries on videotape (Category number) 59 Original Tapes category 1-39 60 Original Tapes category 45-86 61 Original Tapes category 90-104 and unmarked International Television Entries on videotape (Category number) 62 Original Tapes category 1-94 63 Original Tapes category 94-104 and mixed 64 Original Tapes (2) category unmarked

Disks 001, 002, 003, 004, 005, 006 and 007 removed and their contents migrated to the electronic records server. A disk directories log exists. Contact a Research Services staff.

North American and International Television Entries on video tape (Category number) 64 (cont.) Award Winners North American and International Radio Entries on audio cassette tape (Category number) 65 Original Tapes Award Winners Accession 2004-0103

Contains entries submitted for the 2002 Mobius awards competition. Category numbers refer to subject (product-type) or technical categories of entries. Not all categories are represented in this accession, especially among the international entries. See printed finding aid in repository for a listing of categories.

North American Television Entries on videotape (Category number) 1 1 2 1 3 1 4 1 5 1,3,4,6 6 6,7,11,14,16,17 7 17,21,22 8 22-26 9 27-29 10 29-34 11 38-42, 50 12 52,54,57,59,61,62 13 62,64-66,68 14 68-70 15 70,74,75,80 16 80-82, 85 17 85-88 18 91, 93, 95-98 19 99-101 20 101-104 21 104 22 104-106, 110, 111 23 111-116 24 117, 119, 120 25 120, 121, 123, 125, 126 26 126, 128

International Television Entries on videotape (Category number) 27 1 28 1, 2, 4-6, 8, 10, 14, 16, 18, 21 29 21-27 30 27-29, 30, 34, 35, 38 31 39, 41-46, 48-50 32 50, 52, 54, 58-60, 62, 65-69 33 69, 73, 75, 77, 79-81, 84, 85 34 85, 86, 91, 93, 99 35 99-101, 103, 104 36 104, 106, 107, 113, 114, 117 37 117, 121, 123, 126, 128 38 128, 130

North American Internet Entry on videotape (Category number) 38 1

International Internet Entry on videotape (Category number) 38 128 North American Radio Entry on audio cassette and CD (Category number) 39 1, 3, 21-23, 27, 30, 33, 35, 39, 62, 64, 68, 69, 73, 75 40 80, 82, 84-87, 91-93, 99, 113, 120, 127, 129, 130

International Radio Entry on audio cassette and CD (Category number) 40 1, 5, 18, 47, 52, 57, 61, 62, 64, 90, 98-100, 104