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Preliminary Guide to the Mobius Advertising Awards Collection, [1970s]-2002, bulk 1984-2002

Collection Overview

Collection consists primarily of television commercials, although it includes some radio commercials, which were entered for Mobius awards presented in 1971-1999. Most of the collection is divided into two main series, North America and International. Commercials are judged by product type/category as well as budget size. Also included are brochures and press releases which describe the award process ca. 1970s-1990s (98-156 box 68). There are compilation tapes documenting the award-winning entries for 1990-1997 (98-156 box 69). (Accessions 1997-0101: 12,237 items, 850.5 linear feet, dated 1984-1991, undated; 1998-0156: 1500 items, 105 linear feet, dated 1971-1997; 1999-0152: 1200 items, 112.5 linear feet, dated 1997-1998). An encoded container list has not been created for these additions. Please consult the paper finding aids located in the repository.

The addition (1999-0440) (1100 items, 117 linear feet; dated 1998) consists entirely of videotaped television commercial entries for Mobius awards presented in 1999; the commercials aired in 1998. The collection is divided into two main series: North American and International. The tapes are then ordered according to product type/category (105 in all) ranging from automotive, children's products, commercial products, food, home care, set design, talent, and others. The entries document what ad agencies feel are their best works from the U.S. and abroad.

The addition (2001-0156) (1373 items, 88 linear feet; dated 2000) consists of 1072 videotaped television commercial entries for Mobius awards, most likely presented in 2000. The collection is divided into two main series: North American and International. In addition there are 285 cassettes and 16 reel-to-reel audiotapes containing radio advertising entries, also divided into North American and International categories. The entries document what ad agencies feel are their best works from the U.S. and abroad.

The addition (2002-0187) (816 items, 31 linear feet; dated 2001) consists of videotaped television commercial entries for the 2001 Mobius Awards. The collection is divided into two main series: North American and International. The video cassettes are mainly BetacamSP. There are also 176 audiocassettes containing radio commercials and 13 electronic documents on 7 CD-ROMs. Each entry is assigned a code that indicates the category in which it was entered in the competition.

The addition (2004-0103) (705 items; 27 linear feet; dated 2002) consists of videotaped television commercial entries for the 2002 Mobius Awards. The collection is divided into two main series: North American and International. The video cassettes are mainly VHS and BetacamSP. There are also 119 CD-ROMs. Eight audiocassettes contain radio commercials. Each entry is assigned a code that indicates the category in which it was entered in the competition.

Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Title
Mobius Advertising Awards collection 1970s-2002, bulk 1984-2002
Creator
Mobius Advertising Awards
Extent
1328 Linear Feet, 19,024 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Access restricted. Collection is currently being processed and will not be available for research until use copies are made and indexed.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Category numbers refer to subject ( product-type) or technical categories of entries. Not all categories are represented in this accession, especially among the international entries. See printed finding aid for a listing of categories.

Some of the materials in this collection are not immediately accessible, because they require further processing before use. Please contact Research Services staff before visiting the Rubenstein Library to use this collection.

1
Box 1
1
Box 2
1
Box 3
1
Box 4
1
Box 5
1
Box 6
1
Box 7
1-3
Box 8
4-5
Box 9
5-12
Box 10
12-17
Box 11
17-21
Box 12
21-24
Box 13
24-26
Box 14
26-28
Box 15
28-30
Box 16
29-30
Box 17
30-42
Box 18
42-48
Box 19
49-51
Box 20
51-54
Box 21
55-56
Box 22
56-58
Box 23
58-59
Box 24
59-60
Box 25
60-61
Box 26
61-63
Box 27
63-67
Box 28
67-68
Box 29
68-69
Box 30
69
Box 31
69-73
Box 32
73-74
Box 33
75-78
Box 34
78-81
Box 35
81
Box 36
81-82
Box 37
82-84
Box 38
84
Box 39
84
Box 40
84-86
Box 41
85-86
Box 42
86
Box 43
86
Box 44
86-89
Box 45
89-92
Box 46
92-93
Box 47
93-95
Box 48
95-98
Box 49
98-100
Box 50
100-103
Box 51
103-105
Box 52
105
Box 53
105-107
Box 54
1
Box 55
1
Box 56
2-20
Box 57
21-26
Box 58
26-30
Box 59
31-39
Box 60
40-56
Box 61
57-65
Box 62
66-73
Box 63
73-75
Box 64
76-84
Box 65
84-85
Box 66
86-93
Box 67
93-94
Box 68
95-103
Box 69
103-105
Box 70
Mixed categories
Box 71
North American Winners
Box 72
North American Winners
Box 73
North American Winners
Box 74
North American Winners
Box 75
North American Winners
Box 76
International Winners
Box 77
International Winners
Box 78

Category numbers refer to subject (product-type) or technical categories of entries. Not all categories are represented in this accession, especially among the international entries. See printed finding aid in repository for a listing of categories.

Some of the materials in this collection are not immediately accessible, because they require further processing before use. Please contact Research Services staff before visiting the Rubenstein Library to use this collection. Technical Services staff need to make use copies of all videocassette and audio cassettes and reel-to-reel tapes before use.

1
Box 1
1
Box 2
1
Box 3
1
Box 4
1
Box 5
1-2
Box 6
2-4
Box 7
4-5
Box 8
5
Box 9
6-7, 9
Box 10
10-11, 13
Box 11
13-14, 16-17
Box 12
17
Box 13
20
Box 14
20-21
Box 15
21
Box 16
21-23
Box 17
23-24, 26
Box 18
26
Box 19
26-27
Box 20
28-29
Box 21
29
Box 22
29-30
Box 23
32-36
Box 24
37-40
Box 25
40-42
Box 26
43, 45-46, 48-49
Box 27
50-51
Box 28
51-52
Box 29
52-54
Box 30
54
Box 31
54-56
Box 32
56-58
Box 33
58
Box 34
58-59
Box 35
59
Box 36
59
Box 37
59-60
Box 38
60-61
Box 39
61
Box 40
61
Box 41
61
Box 42
61
Box 43
61, 63
Box 44
63-64, 66
Box 45
66
Box 46
66
Box 47
66
Box 48
66-67
Box 49
67-68
Box 50
68-69
Box 51
70-73
Box 52
73-74
Box 53
74
Box 54
74-75, 77
Box 55
77-78
Box 56
78-79
Box 57
79-81
Box 58
81
Box 59
81

[Needs more processing before use: 4 items require cases]

Box 60
81-82
Box 61
82
Box 62
84
Box 63
84
Box 64
84
Box 65
84
Box 66
84
Box 67
84-85
Box 68
85
Box 69
85-86
Box 70
86
Box 71
86
Box 72
86
Box 73
86
Box 74
86
Box 75
86
Box 76
86, 90
Box 77
90-92
Box 78
92-94
Box 79
94
Box 80
94-95
Box 81
95-96
Box 82
96, 98
Box 83
98-99
Box 84
99-100
Box 85
100-101
Box 86
101, 103-104
Box 87
104-105
Box 88
105-106
Box 89
106
Box 90
106, 108, Mixed categories
Box 91
1
Box 92
1
Box 93
1
Box 94
1-5
Box 95
10, 11, 12, 13, 19, 20
Box 95A
20
Box 96
20-23
Box 97
23-24, 26
Box 98
26-27
Box 99
28-30
Box 100
30, 32
Box 101
32, 34, 36, 40-41, 43, 49
Box 102
45-46, 49-51, 54
Box 103
54-55
Box 104
55-57
Box 105
57-59, 61
Box 106
63-64, 66
Box 107
66
Box 108
66-67
Box 109
67
Box 110
68-69, 73
Box 111
73
Box 112
73
Box 113
73-74
Box 114
74-75, 77
Box 115
77-80
Box 116
80-81
Box 117
81-84
Box 118
84
Box 119
84-85
Box 120
85-87
Box 121
93-94
Box 122
94-95
Box 123
95-96
Box 124
96
Box 125
97, 99-101
Box 126
101, 104
Box 127
104-106
Box 128
108 and Mixed categories
Box 129
North American cassettes
Box 130-140
International cassettes
Box 141-144
North American and International reel-to-reel audiotapes
Box 145

Category numbers refer to subject (product-type) or technical categories of entries. Not all categories are represented in this accession, especially among the international entries. See printed finding aid in repository for a listing of categories.

Some of the materials in this collection are not immediately accessible, because they require further processing before use. Please contact Research Services staff before visiting the Rubenstein Library to use this collection. Technical Services staff need to make use copies of all videocassette and audio cassettes and reel-to-reel tapes before use.

1
Box 1
1
Box 2
1-3
Box 3
4-7
Box 4
9-20
Box 5
20-26
Box 6
26-29
Box 7
29-38
Box 8
38-43
Box 9
44-50
Box 10
50-57
Box 11
57-59
Box 12
59-60
Box 13
60-61
Box 14
61-66
Box 15
67-69
Box 16
69-73
Box 17
74-78
Box 18
79-81
Box 19
81-84
Box 20
84
Box 21
84
Box 22
84

[also see Box 30 for cat. 84)

Box 23
86
Box 24
86-91
Box 25
93

[see Box 30 for cat. 92]

Box 26
99-104
Box 27
104-106
Box 28
106-108
Box 29
108, 92, 84, no. # and duplicate
Box 30
1
Box 31
1-20
Box 32
20-24
Box 33
24-29
Box 34
29-30
Box 35
30-37
Box 36
40-44
Box 37
45-52
Box 38
52-61
Box 39
61-68
Box 40
69-80
Box 41
81-84
Box 42
84-91
Box 43
94
Box 44
94-95
Box 45
95-98
Box 46
99-101
Box 47
101-106
Box 48
106-108 (and combined)
Box 49
1-14
Box 50
17-34
Box 51
43-66
Box 52
67-82
Box 53
82-96
Box 54
96-107
Box 55
1-67
Box 56
68-89
Box 57
93-107 and no. #
Box 58
Original Tapes category 1-39
Box 59
Original Tapes category 45-86
Box 60
Original Tapes category 90-104 and unmarked
Box 61
Original Tapes category 1-94
Box 62
Original Tapes category 94-104 and mixed
Box 63
Original Tapes (2) category unmarked

Disks 001, 002, 003, 004, 005, 006 and 007 removed and their contents migrated to the electronic records server. A disk directories log exists. Contact a Research Services staff.

Box 64
Award Winners
Box 64 (cont.)
Original Tapes
Box 65
Award Winners
Box 65

Contains entries submitted for the 2002 Mobius awards competition. Category numbers refer to subject (product-type) or technical categories of entries. Not all categories are represented in this accession, especially among the international entries. See printed finding aid in repository for a listing of categories.

Some of the materials in this collection are not immediately accessible, because they require further processing before use. Please contact Research Services staff before visiting the Rubenstein Library to use this collection. Technical Services staff need to make use copies of all videocassette and audio cassettes and reel-to-reel tapes before use.

1
Box 1
1
Box 2
1
Box 3
1
Box 4
1,3,4,6
Box 5
6,7,11,14,16,17
Box 6
17,21,22
Box 7
22-26
Box 8
27-29
Box 9
29-34
Box 10
38-42, 50
Box 11
52,54,57,59,61,62
Box 12
62,64-66,68
Box 13
68-70
Box 14
70,74,75,80
Box 15
80-82, 85
Box 16
85-88
Box 17
91, 93, 95-98
Box 18
99-101
Box 19
101-104
Box 20
104
Box 21
104-106, 110, 111
Box 22
111-116
Box 23
117, 119, 120
Box 24
120, 121, 123, 125, 126
Box 25
126, 128

Box 26
1
Box 27
1, 2, 4-6, 8, 10, 14, 16, 18, 21
Box 28
21-27
Box 29
27-29, 30, 34, 35, 38
Box 30
39, 41-46, 48-50
Box 31
50, 52, 54, 58-60, 62, 65-69
Box 32
69, 73, 75, 77, 79-81, 84, 85
Box 33
85, 86, 91, 93, 99
Box 34
99-101, 103, 104
Box 35
104, 106, 107, 113, 114, 117
Box 36
117, 121, 123, 126, 128
Box 37
128, 130

Box 38
1

Box 38
128
Box 38
1, 3, 21-23, 27, 30, 33, 35, 39, 62, 64, 68, 69, 73, 75
Box 39
80, 82, 84-87, 91-93, 99, 113, 120, 127, 129, 130

Box 40
1, 5, 18, 47, 52, 57, 61, 62, 64, 90, 98-100, 104
Box 40

Historical Note

The Mobius Advertising Awards were first presented in 1971 for excellence in television, radio, and print advertising, as well as package design.

Subject Headings

Preferred Citation

[Identification of item], Mobius Advertising Awards Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Library received the collection as a gift from Mobius in 1997-2004.

Processing Information

Processed by Lisa Stark and Alice Poffinberger

Completed December 1, 1999

Other additions minimally processed by Ginny Daley, Don Sechler, Alice Poffinberger, Ruth E. Bryan, Joshua Kaiser, and Richard Collier

Last updated October 13, 2004

Encoded by Lisa Stark, Ruth E. Bryan, Joshua Kaiser, and Richard Collier

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.