DACS

nationalpress Inventory of the National Press Company Advertising and Promotional Materials Collection, 1949-1955 and undatedProcessed by: Jessica Wood; machine-readable finding aid created by: Jessica Wood The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 004307415

Machine-readable finding aid derived from XML authoring program. Date of source: April 2010Processed by Jessica Wood, April 2010; finding aid encoded by Jessica Wood, David M. Rubenstein Rare Book & Manuscript Library, Duke University, April 2010 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the National Press Company Advertising and Promotional Materials Collection, 1949-1955 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University National Press Company. National Press Company Advertising and Promotional Materials Collection, 1949-1955 and undated Material in English .21 Linear Feet 50 Items For current information on the location of these materials, please consult the Library's online catalog. The National Press Company was a Chicago-based printing and advertising company active in the late 1940s and early 1950s. The company specialized in promotional materials and printed novelties (such as matchbook covers, calendars and postcards) produced for political figures and small businesses. The National Press Company Advertising and Promotional Materials Collection includes promotional pamphlets; brochures of available product lines; order forms; and a handbook for salesmen associated with the National Press Company. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], National Press Company Advertising and Promotional Materials Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The National Press Company Advertising and Promotional Materials Collection was received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2010.

Processing Information

Processed by Jessica Wood, April 2010

Encoded by Jessica Wood, April 2010

Accessions 2010-0070 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Collection Overview

Collection includes promotional pamphlets; brochures of available product lines; order form; and a handbook for salesmen associated with the National Press, Inc. company of Chicago, Illinois, and Consolidated-Modern Press, Inc.

Collection Arrangement

With the exception of the National Salesman's Handbook, items arrived unfoldered, and were grouped and foldered by type and arranged alphabetically.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

National Press Co. Consolidated-Modern Press, Inc. Sales force management. Sales personnel. Sales personnel--Training of. Sales management--Handbooks, manuals, etc. Selling--Instructional materials. Catalogs. Handbooks. Pamphlets. Promotional materials.John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related materials may be found in the following Hartman Center collections:

Advertising Ephemera Collection, 1850s-1980s

American Association of Advertising Agencies Records

McGraw-Hill Marketing Information Center Vertical File

Outdoor Advertising Association of America (OAAA) Archives

Arlie R. Slabaugh Collection of Direct Mail Literature

Strobridge Lithographing Company Advertisements

Contents of Collection General files, 1949-1955 and undated 1 box

Series includes catalogs of advertising specialties, samples and literature from the National Press Co. Contains sample business cards, letterheads, receipt book forms, ticket tags, envelopes, calendar advertising from the Consolidated-Modern Press, Inc. and promotional keychain. Also includes copy of the National Salesman's Handbook, and of the company's publication, National Salesman: a Nation National.

1Advertising Specialty Samples, 1955

[Includes Novelties & Specialties catalog, price list, keychain, and business card]

Miscellaneous promotions, 1950 and undated

[Includes print advertisements, direct mail, and an issue of National Salesman]

National Salesman's Handbook, 1949(3 folders) Political promotions samples, 1950 and undated

[Includes business cards, postcards, a 1950 catalog Political Campaign Promotional Printing Advertising Specialties]