Menu

Guide to the Outdoor Advertising Association of America (OAAA) Archives, 1885-1990s

Outdoor Advertising Association of America (OAAA) Archives - Duke Digital Collections Digitized Content
Selected items from this collection have been digitized and are available in: Outdoor Advertising Association of America (OAAA) Archives - Duke Digital Collections.

Abstract

The Outdoor Advertising Association of America (OAAA) Archives document the operations and activities of the OAAA, the primary professional organization throughout the modern history of the outdoor advertising industry in the U.S. The collection also includes materials pertaining to the OAAA's predecessor organizations such as the Poster Advertising Association, Associated Bill Posters, the Painted Outdoor Advertising Association, and the International Bill Poster's Association of North America. There is some information on the outdoor industry abroad as well; Canada and the England/U.K. are more fully addressed than other countries. Materials include a wide variety of media and formats, and include correspondence, directories, published materials (such as technical and periodic reports, newsletters and bylaws), membership records, texts of speeches, articles and clippings, minutes of association meetings, and industry publications such as the long-running serial The Poster.

Descriptive Summary

Collection Number
RL.00963
Title
Outdoor Advertising Association of America (OAAA) Archives
Date
1885-1990s
Creator
Outdoor Advertising Association of America
Extent
227 Linear Feet, 172,250 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
English.

Collection Overview

The Outdoor Advertising Association of America (OAAA) Archives document the operations and activities of the OAAA, the primary professional organization throughout the modern history of the outdoor advertising industry in the U.S., 1885-1990s. The bulk of material falls between 1941 and 1980, that is between the entry of the United States into World War II and the end of the 1970s, a period that witnessed rapid and radical changes in the ways that Americans viewed and used the outdoors. The collection also includes materials pertaining to the OAAA's predecessor organizations such as the Poster Advertising Association, Associated Bill Posters, the Painted Outdoor Advertising Association, and the International Bill Poster's Association of North America. Some of the major outdoor advertising companies and organizations represented in this collection include: General Outdoor; Foster & Kleiser; United Advertising; Institute of Outdoor Advertising (IOA); National Outdoor Advertising Bureau (NOAB); and Outdoor Advertising, Inc. (OAI). There is some information on the outdoor industry abroad as well, especially Canada and the England/U.K. Taken as a whole, the collection reflects the activities and concerns (as well as the record-keeping practices) of the outdoor advertising industry.

Although physically organized into 23 series in alphabetical order, the collection may also be collocated intellectually into five main themes or topical areas: organization, affiliations, operational activities, technical activities, and audio-visual material. These broad categories reflect the scope of activities undertaken by the OAAA, the network of trade associations, professional organizations, governmental regulatory bodies, material manufacturers and engineering societies, and member associates. There is considerable overlap among the subjects covered by the various series, so searches of multiple series (and/or keyword electronic searches) should be undertaken to obtain a comprehensive view of the collection.

Included in the collection are multiple-format materials: paper files, printed materials, photographs, slides, blueprints, placards and metal signage. Other materials are a wide variety of media and formats, such as correspondence, directories, published materials (such as technical and periodic reports, newsletters and bylaws), membership records, texts of speeches, articles and clippings, minutes of association meetings, and industry publications such as the long-running serial The Poster. The numerous photographs scattered in files have been given index numbers and have been replaced in the files by photocopies so the originals may be better preserved and more accessible for browsing. The original images are located in the Photographs and Negatives Series, and are organized by index numbers. A searchable online database, Resource of Outdoor Advertising Descriptions (ROAD), contains descriptions of these images.

Researchers interested in the organization of the OAAA might begin with the following series: Administration--Officers; Budget / Finance; Constitution & Bylaws; History; Meetings; Organization--Committees; and Organization--Departments and Divisions. These series document the overall organizational structure and operations of the OAAA, its board, committees and departments, as well as the record of its activities as reflected in meeting minutes, budgets, and its governing bylaws and policies. The OAAA was organized as a corporation, with a president and key officers elected from the Association membership. A Chairman's Advisory Committee assisted the Association leadership. Prominent officers represented in the collection include Frank Cawl, Karl Ghaster, and Walter Holan. Below that, the OAAA followed a dual “line and staff” organizational structure in which functions and activities determined the range of departmental divisions, and each division was overseen by an administrative committee which carried the same name as the division or department. Key divisions within the Association include the Public Policy, Research and Engineering, Business Development, and Plant Development divisions.

Material pertaining to the industry affiliations of the outdoor advertising industry is contained in the following series: History, International, Membership, Notre Dame, Outdoor Advertising Companies, Publications, State Associations, and Trade Organizations. This theme includes the regional and state outdoor advertising associations, along with the outdoor advertising companies that comprised the membership of the OAAA. Prominent among these are the General Outdoor Advertising Co., Foster & Kleiser Company, the R.C. Maxwell Company, John Donnelly and Sons, the Thomas Cusack Company, Columbus Outdoor, and United Advertising. In addition, the collection documents the activities of a number of professional organizations linked to outdoor advertising, such as the Association of National Advertisers, the Associated Advertising Clubs of America, the Advertising Federation of America, the American Association of Advertising Agencies, the American Advertising Federation, the National Outdoor Advertising Bureau, Outdoor Advertising, Inc., the Institute of Outdoor Advertising, the International Congress of Outdoor Advertising, and Notre Dame University's School of Outdoor Advertising.

The operational activities of the outdoor industry are documented mainly in the following series: Campaign Case Studies, Issues and Activities, Local Markets, and Regulation. These activities included sales, industry promotion and education, the monitoring of legislation and public policy affecting outdoor advertising, and public service campaigns. Operational activities linked the OAAA and outdoor advertising to the larger world, through such programs as patriotic and public service campaigns, as well as advocacy and promotional efforts through trade and general-audience publications. In addition, these files document the OAAA’s participation in the public debate over issues directly concerning outdoor advertising, such as zoning ordinances, advertising regulation, and visual aesthetics. There are files on research firms and researchers such as A.C. Nielsen, Bruskin Associates, General Media, John Paver and Wilbur Smith. These series show the interactions between the OAAA and both governmental and non-governmental agencies and interest groups, such as the American Automobile Association, the National Safety Council, the Advertising Council (and its precursor the War Advertising Council), and the General Federation of Women's Clubs, as well as some notable individual activists such as Elizabeth Lawton. The materials in these files show the relationships, sometimes oppositional but frequently collaborative, between these agencies and the OAAA, over topics that included legislation and litigation over the regulation of outdoor advertising (at state and local as well as at the federal level) displays (posters, signs, and billboards), patriotism (especially during World War II), the energy crisis, urban renewal, zoning ordinances, the Highway Beautification Act (pursuant to the Federal Highway Acts), and highway and traffic safety. Also included in the series in this topical area are case studies of a wide range of outdoor advertising campaigns, involving such client companies as the Kellogg Company, Ford Motor Company, the Morton Salt Company, Swift and Co., and the Clark Candy Company (now owned by New England Confectionery Company). In addition, the OAAA and its membership conducted advertising campaigns designed to demonstrate the effectiveness of the outdoor medium, using famous figures such as Calvin Coolidge, Woodrow Wilson, Miss America Shirley Cothran, and even with a fictitious automobile, the “Testa” car.

Technologies and research-related activities involved in outdoor advertising are represented in the series: Audience / Readership; Physical Structure; Research; and Traffic Audit Bureau. These series address those activities that comprise the production and display of outdoor advertising, such as billboard structure standards; research on paint, paper and glue; illumination; sign legibility; layout and typography; and posting practices. These files include materials on advertising reception and recall, traffic counts and other market-related research. Research aimed at improving the efficiency of outdoor advertising includes studies of billboard and poster placement, standardized sizes of billboards and posters, legibility studies, the development of market research methodologies, and the audits of individual poster plants to ensure industry-wide standard practices. In addition, the OAAA engaged in ongoing research into the technical aspects of manufacturing and posting outdoor advertising displays, through studies of billboard structure construction and engineering, building and plant maintenance, landscaping, paint and color research, paper, glue, illumination techniques and standards, the formation and modification of building codes and code compliance, and workplace safety. These activities involved ongoing relationships between the OAAA and a number of research and engineering agencies and associations, such as the A.C. Nielsen Company (readership studies), the Simmons Market Research Bureau, Wilbur Smith and Associates, the Barney Link Fellowship (academic research), the Traffic Audit Bureau (a nationwide organization based in N.Y.), Raymond Loewy Associates (developer of the Loewy panels), the Tiffen Art Metal Co. (all-metal billboard structures), Bruskin Associates (foot-traffic research), Daniel Starch and Staff, and Axiom (market research).

The audio-visual files, which include the Publications Series; the Video, Film and Audio Recordings Series; and the Photographs and Negatives Series, contain materials such as photographs, slides, negatives, trade and Association publications, training films, and audio recordings of presentations. A searchable on-line database (Resource of Outdoor Advertising Descriptions --ROAD) contains descriptions of the majority of these photographs, slides and negatives. Please contact Research Services for information on accessing the ROAD resource. Photographs, negatives, and slides are available for research usage. Films, videotapes and audio recordings are closed for preservation reasons.

Glossary of Key Terms Used in Outdoor Advertising

NOTE: Trade terms in the glossary text in boldface indicate that those terms also have an entry in this glossary.

3-Sheet Poster: A poster measuring 6' high by 3' wide, usually found along the outer walls of retail stores.

6-Sheet Poster: A poster measuring 4'4" x 9'10", usually found near retail stores. This was originally the size meant by the term Junior Poster

8-Sheet Poster: A poster format measuring 6' x 12' overall with a bleed area of 5' x 11'. The 8-sheet posters are prominent features around retail establishments, and are widely used for advertising around neighborhoods. They also gained popularity among farm equipment suppliers for economical and seasonal reminder advertising. They are also currently known as Junior Posters.

24-Sheet Poster: The most widely used poster size in North America, and what most people mean when they refer to billboards. These posters have a copy area measuring 8'8" high by 19'6" wide.

30-Sheet Poster: The largest standard poster size, measuring 12'3" x 24'6" overall with a bleed area of 10'5" x 22'8".

Allotments: The number of poster panels that make up a showing.

Animation: Devices or techniques used to create the illusion of movement in a poster or bulletin display. Animation may be mechanical, like a moving armature or figure, or it may be achieved with lighting patterns. The famous Coca-Cola spectacular at Times Square, for example, uses programmed lights to create the illusion that the Coke bottle regularly fills and empties.

Approach: In a line of travel, the distance from which an advertising structure first becomes fully visible to the point where the copy is no longer readable (having passed out of sight). Sometimes descriptive terms are used, such as Flash Approach, Short Approach, Medium Approach, or Long Approach, which also indicate the relative duration that an advertising structure remains visible to a potential reader in traffic.

Flash Approach: For pedestrian traffic, it refers to an approach distance of under 40'; for vehicles an approach of under 75' (for vehicles moving under 30 miles per hour) to under 100' (for vehicles moving over 30 mph).

Short Approach: For pedestrian traffic, an approach distance between 40'-75'; for vehicles an approach distance from 75'-150' (under 30 miles per hour) to 100'-200' (over 30 mph).

Medium Approach: For pedestrian traffic, an approach distance between 75'-125'; for vehicles an approach distance from 150'-250' (under 30 miles per hour) to 200'-350' (over 30 mph).

Long Approach: For pedestrian traffic, an approach distance greater than 125'; for vehicles an approach from over 250' (under 30 miles per hour) to over 350' (over 30 mph).

Audit Bureau of Circulations (ABC): An independent auditing organization that conducts advertising and readership research, primarily in newspapers and magazines. It was founded in 1914, and continues its research mission today. The pre-eminent print media research organization in the world, it served as the model for the Traffic Audit Bureau. In fact, TAB was conceived to provide the same kinds of service to the outdoor advertising industry that ABC provided for the print industry.

Audited Circulation: The Traffic Audit Bureau (TAB) investigates and determines the circulation for a given advertising location, based on procedures generally accepted by the business community. The Audit Bureau of Circulations is another independent reporting firm that provides similar research services.

Awareness: The degree to which one remembers having seen a particular ad in a test market.

Billboard: A generic term that refers to any large outdoor advertising sign. These may be any of the many multiple-sheet posters, painted bulletins, wall murals, stadium signs, and so on. However, in popular use, the term billboard refers to the standard 24-sheet poster, along with its physical structure, which became a ubiquitous part of the American roadside architecture. The outdoor industry dropped "billboard" as a technical term in the early 1930s, due to negative connotations, but the word has persisted in the popular vocabulary of the American public to this day.

Blanked ad: In a recall or awareness study, portions of a poster's copy, usually the advertiser's name, brand name, or marketing slogan, are covered and hidden from view. Respondents are asked if they can identify the ad despite the missing or covered copy elements.

Blanking: The white paper border surrounding poster copy.

Bleed Area: Bleed is when printed images run all the way to the edge of the page, as opposed to standard printing which leaves a white border around the image. Bleeds are usually printed larger than the finished image (called trim size). The part of the printed image's margin that is trimmed away to achieve a final size is called the bleed area. It differs from cropping, in which a part of the actual image is removed.

Bleed-Through: A situation where previous advertising copy can be seen though present copy. Also called “show-through.”

Blister: Air pockets that sometimes form between the sheets of a poster and the posting surface.

Circulation: The traffic volume at a given location; it is synonymous with traffic. Circulation refers to the circulation of people in an urban landscape. Beginning in 1912, the outdoor advertising industry became increasingly concerned with the growing urban concentration of people, the patterns of circulation of people, and the challenge of locating advertising structures at points of maximum circulation.

Cooperative Account: An outdoor advertising campaign in which both the manufacturer and the distributor of a product share the costs of advertising.

Copy: The pictorial design, background, and message combined in a display on a poster or bulletin. Copy refers to all of the elements that go into a billboard design, not just the textual message.

Counting Station: A specific point along a traffic artery where vehicles are counted in order to determine traffic volume.

Coverage: The placement of an outdoor advertising message on a network of principal thoroughfares so that the advertiser's message reaches as many people, as often as possible, throughout a given display period.

Cut-Outs: Figures or mechanical devices that are attached to a poster structure to create a 3-dimensional effect.

Daily Effective Circulation (DEC): The size of the audience that has the opportunity to see a given advertising message in a 24-hour period. It is the least number of people counted in the Daily Gross Circulation (DGC) who have a reasonable opportunity to see an advertising display. The basic formula is: 50% of pedestrian DGC traffic; 50% of motor vehicle traffic; and 25% of mass transportation traffic.

Daily Gross Circulation (DGC): The total number of persons who pass by a given set of panels (a representative showing) in a given day.

Daily Impressions: Another term for Daily Effective Circulation; an estimate of the number of people who pass by a given outdoor ad.

Display Period: The duration of an advertising display, as stipulated in a posting contract.

District Showing: A showing where posters are displayed in only a portion of a market (hence the term “district” ), rather than in the whole market.

Effective Circulation: The potential audience for a given advertising structure.

Electric Spectacular: A flashing or neon lighted display generally seen at points of high congestion or at tourist attractions. New York City's Times Square; the Boardwalk at Atlantic City, New Jersey; and the strip in Las Vegas are examples of sites famous for their large concentrations of dramatic spectaculars.

Extension: Another term for cutout; additional copy beyond the panel face of a bulletin or billboard.

Face: The surface area of an outdoor advertising structure.

Facing: The side of an advertising structure visible to traffic flow.

Flagging: A tear on a poster, which causes it to hang loose, like a flag.

Frequency: The number of times a person has a chance to see a given advertising message during a showing period.

Gross Rating Points (GRP): The total number of impressions delivered by a showing. GRP are figured by dividing the Daily Effective Circulation (DEC) by the market population.

Hoarding: An early word for billboard. Originally, a hoarding, from the Old French word for "fence," referred to the fencing placed around construction sites. Its association with advertising came from the fact that such fences were handy posting surfaces for bill posters. Eventually fences, along with large wall-like structures, were erected specifically for advertising purposes along roadways. Modern billboards represent the culmination of historical efforts to control the placement of outdoor advertising as well as to regulate the size and configuration of posting surfaces, in an effort to address concerns and complaints raised by hoardings and the specter of "billboard blight."

Identification: Identification occurs when a respondent identifies an advertiser in a blanked ad during an awareness/recognition study.

Illuminated Bulletin: Posters or bulletins equipped with electric lighting, generally used in areas with high traffic volume day and night.

Impression: A term used to indicate the number of people who have an opportunity to see an ad in a given period of time.

Intensity: The size of a poster showing, or the extent to which an advertiser's message is displayed in a market. Intensity is usually represented in terms of an index number, such as #100, #50, and so on. See the entry for showing for further explanation.

Junior Panel: The posting structure measuring 6'x8', designed to accommodate Junior Posters.

Junior Poster: Junior posters are smaller versions of standard 24-sheet poster billboards that maintained the billboard's 1:2.25 height-width proportions but included only 1/4 the overall dimensions and surface area. They were commonly referred to as 6-sheet posters, although the standard officially adopted by the OAAA was technically a 6-1/2 sheet size. By the 1970s the term “Junior Poster” was interchangable with the term 8-sheet poster. They were originally conceived to reinforce and supplement standard-sized poster campaigns, but developed a niche in urban areas, around retail establishments, and in sites where zoning laws limited the use of larger posting structures.

Length of Approach: The measured distance from which a painted bulletin or poster is clearly visible.

Line of Travel: The centerline of an approach road.

Lithography: A technique for reproducing images in the mass production of posters. In lithography, the design is transferred onto stone or metal plates which are inked and printed onto paper.

Load Factor: In a traffic study, the average number of occupants in a vehicle.

Location List: A list of the locations of all poster panels sold and delivered.

Mandatory Copy: Ad copy that is required by law to appear on advertising of certain products. It includes warnings, labeling requirements, and disclaimers.

Market: A market is generally considered in terms of a local consumer area, typically a town or municipality. Traffic research has shown that typically 20 percent of a town's roads carry 80 percent of its traffic, within each market. Therefore, roughly equal sections of major traffic arteries are divided into poster zones, which determine the intensity of a poster display campaign, called a poster showing.

Minimum Showing: The smallest number of poster panels that an advertiser can purchase without paying a per-panel rate premium.

Mobile Panel: An advertising panel mounted on a trailer that can be transported to a given site. It is usually used for merchandising purposes or event advertising.

Molding: The frame made of wood, metal or plastic, which surrounds the face of an advertising structure. Also called “trim.”

M.O.V.I.: Metro Outdoor Visibility Index. A pre-testing technique that allows an advertiser to evaluate the effectiveness of an outdoor message design by simulating the environment in which the message will appear.

Net Advertising Circulation (NAC): The Daily Effective Circulation (DEC) of a showing, modified by the poster structures' Space Position Value (SPV). To arrive at the NAC of a showing, the average NAC of all illuminated panels in a poster plant is multiplied by the number of illuminated panels in a showing. The same procedure is followed for the un-illuminated panels in a showing, and the NAC is the sum of the two figures.

Off-Premise Sign: A sign that advertises a product or service away from the location where it is made or provided.

On-Premise Sign: A sign that advertises a product or service at the location where it is made, sold or provided.

Outdoor Advertising: Refers to all advertising encountered out-of-doors. The OAAA currently recognizes four broad categories of outdoor advertising: billboards, street furniture, and transit advertising as well as alternative media, which includes advertising sites such as stadiums, airborne advertising, and gas pumps.

Outdoor Travel: The number and percentage of people who go outdoors in a given day.

Out of Home: A catch-all phrase that refers to all forms of advertising that reach consumers primarily outside his or her home.

Painted Bulletin: Bulletins differ from posters in a number of ways. Bulletin structures tend to be larger than poster boards; the standard bulletin structure measures 14' x 48', or twice the width of a standard poster panel. Also, bulletins generally occupy the most desirable locations along major roadways. While poster panels or sheets are typically mechanically reproduced by lithograph or other means, painted bulletins are painted, frequently by hand, and each bulletin tends to be in some way unique. Painted bulletins share a common history with the arts of sign-painting, lettering and calligraphy. The term “painted bulletin” also refers to notices and advertisements painted on walls and roofs, as well as signs and notices painted on barns along rural roadways. Painted bulletins frequently feature special cutouts that alter the appearance of the structure. They tend to be more expensive than posters, due not only to the desirability of their locations but also to the labor required in their execution and maintenance. Painted bulletins are generally leased for showings that last a year.

Porta-Panel: Full-sized poster panels erected for indoor events.

Plant Capacity: The total number of #100 showings (see the explanation under Showing) that are available in a poster plant.

Plant Operator: A company or individual who operates or maintains outdoor advertising structures.

Poster Panel: A structure used to display either 24- or 30-sheet posters. It measures 12' high by 24' wide. Also called a billboard.

Poster Plant: A poster plant consists of all the bulletin structures in a single urban area controlled by a single advertising company. The establishment of poster plant standardized operations, construction, maintenance and quality control has been an integral part of the OAAA's activities since its inception. The ultimate goal is for all poster plants to deliver the same quality of service to advertisers, limiting the difference only to the quality of the location of a plant's advertising structures.

Posting Date: The date on which the posters of a showing are scheduled for display.

Pounce Pattern: A poster pattern is projected onto large sheets of paper and traced in outline form. The outline is then perforated with a needle, and the perforated designs are known as a pounce pattern. Dust is blown through the perforations, which creates a pattern on the posting face, ready for painting. Prior to computerized graphic design techniques, it was a common practice for transferring and enlarging copy art.

Premiere Panel: A standard display, measuring 12'3" x 24'6" overall. Typically, premiere panels are single sheet vinyl panels stretched over a 30-sheet poster panel structure.

Rain Lap: The practice of lapping poster panel sections, so that the upper sections overlap the lower sections, similar to shingles. Rain lap panels reduce flagging and rain seepage.

Rates: Beginning in 1901 Associated Bill Posters inaugurated the practice of publishing the rates of its member agencies in an effort to promote a standard of service across the outdoor advertising profession. The rates were listed in terms of the cost per sheet, a number which had to be multiplied by the number of sheets required for each poster, and by the number of postings in a showing. Thus, a listed rate of 12 cents (.12) meant that for example in Minneapolis, where a properly representative showing required 80 24-sheet or 150 8-sheet posters, the typical cost (in 1900) of a showing would be $144.00 for an 8-sheet display (150 x 8 x .12), or $230.40 for a 24-sheet display (80 x 24 x .12).

Reach: The approximate percentage of a target audience population that will be potentially exposed to an advertising message at least once during a showing period.

Readership-Remembrance: The number and percentage of people who remember having seen a given poster.

Riding a Showing: A physical field inspection of the panels used in a showing.

Roadside Signs: A collective term for all signage found along roadsides. Roadside signage falls into 2 basic categories: commercial (both on-premise and off-premise) and governmental (right-of-way signage, including traffic markers, warning signs, and historic markers).

Rotary Bulletin: A standard 14' x 48' bulletin structure that can be moved ( “rotated” ) to different locations at fixed intervals.

Setback: The distance from the line of travel to the center of an advertising structure.

Showing: A “package” of poster displays. A showing generally lasts for 30 days, and is categorized numerically in terms of intensity, and generally noted as either #50 or #100 showings. A #50 showing includes one poster display for every poster zone (a section of a local market), a #100 showing includes 2 posters, and so on. The numerical index ensures that each poster campaign will receive an adequate distribution, and each advertiser will receive equal treatment by the posting firm. Traditionally, showings were referred to in terms of a full- (#100), half- (#50), or quarter- (#25) showing, but by the 1920s, the terms had changed to: intensive, representative, and minimum.

S.M.S.A.: Standard Metropolitan Statistical Area. An economically integrated area consisting of a central city and its contiguous counties.

Snipe: An adhesive strip used to change a portion of the copy of a bulletin. Also called “overlay.”

Space Position Value (SPV): The index of visibility of a poster panel. SPV is based on four factors: length of approach, speed of travel, angle of the panel to approach, and the relationship of the panel to adjacent panels.

Spotted Map: A map showing the locations of the panels used in a given poster showing.

Stock Posters: Standardized poster designs that may be purchased by an advertiser and customized by adding the specific business's name.

Street Furniture: Advertising displays that also function as public amenities, such as bus shelters, benches, trash receptacles, newsstands, kiosks, and in-store signage.

Traffic: The volume of vehicles and pedestrians passing by a particular point during a specified time interval. See also Circulation.

Traffic Count: An audit of the number of vehicles passing a given point, called a counting station, in order to determine the daily effective circulation of a location.

Transit Advertising: Advertising messages intended to reach users of non-personal transportation. Transit advertising includes taxi-cab tops, bus sides and interior panels, subway cars, and airport and railway posters.

Transit Shelter: A curbside structure located at bus and trolley stops. Transit shelters provide standardized advertising spaces measuring 69x48" with a bleed area of 67x46".

Tri-Vision™: An advertising structure made of slatted faces that can revolve at regular intervals, displaying three different messages in rotation.

Unit: A single poster panel or painted bulletin.

Glossary of Key Acronyms Used in the Records of the Outdoor Advertising Association of America

OAAA: Outdoor Advertising Association of America

AAA: American Automobile Association (consumer interest and advocacy group)

AAAA: American Association of Advertising Agencies (industry organization)

ABC: Audit Bureau of Circulations (print media research company)

AMMO: Audiences Market by Market for Outdoor (IOA computer program for market research)

AMRB: Axiom Market Research Bureau, Inc. (research company)

ANA: Association of National Advertisers (industry organization)

ANSI: American National Standards Institute (engineering industry organization)

ARF: Advertising Research Foundation (research company)

ASA: American Standards Association (engineering industry organization)

BBDO: Batten, Barton, Durstine & Osborne (advertising agency)

BOCA: Building Officials Conference of America (professional organization)

BPAA: British Poster Advertising Association (industry organization)

BPR: Bureau of Public Roads (U.S. government agency)

BTA: British Transport Advertising Ltd. (transit advertising company)

CIE: Coras Iompair Eirann Outdoor Advertising (Irish company)

COMB: Canadian Outdoor Measurement Bureau (research company)

DMB&B: D'Arcy Masius Benton and Bowles (advertising agency)

DOT: Department of Transportation (U.S. government agency)

F & K: Foster and Kleiser (outdoor advertising company)

FHWA: Federal Highway Act (U.S. legislation)

GFWC: General Federation of Women's Clubs (interest group)

GOA: General Outdoor Advertising Company

HBA: Highway Beautification Act (U.S. legislation)

HUD: Department of Housing and Urban Development (U.S. government agency)

IAA: International Advertising Association (industry organization)

ICBO: International Conference of Building Officials (professional organization)

IOA: Institute of Outdoor Advertising (marketing arm of OAAA)

IPA: Institute of Practitioners of Advertising (professional organization)

LTA: London Transport Advertising (British advertising company)

NASA: National Aeronautics and Space Administration (U.S. government agency)

ND: Notre Dame University (South Bend, Ind.)

NESA: National Electric Sign Association (engineering industry organization)

NOAB: National Outdoor Advertising Bureau (industry organization cooperatively owned by ad agencies. Its primary function was to service outdoor advertising campaigns through on-the-spot evaluations and site inspections.)

OAI: Outdoor Advertising, Inc. (marketing arm of OAAA)

OARI: Outdoor Advertising Research Institute (research company)

OSHA: Occupational Safety and Health Administration (U.S. government agency)

PAA: Poster Advertising Association (industry organization)

PAAC: Poster Advertising Association of Canada (industry organization)

PACE: Poster Advertising Circulation Evaluation (research company)

POAA: Painted Outdoor Advertising Association (industry organization)

SICMEA: Societe Industrielle du Constructions Metalliques En Acier (French billboard construction and posting company)

SMRB: Simmons Market Research Bureau (research company)

TAB: Traffic Audit Bureau (research company; a non-profit organization dedicated to producing authenticated circulation values for outdoor advertising markets)

USO: United Service Organizations (U.S. public service agency)

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

The Video, Film, and Audio Recordings Series is closed.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, all or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

1. ADMINISTRATION-OFFICERS SERIES, 1935-1988 (bulk 1951-1974)

The series includes biographical files on key OAAA officials; the personal files of several OAAA executives; as well as extensive files that have been identified as belonging to Frank Cawl, Karl Ghaster, and Walter Holan. These latter files contain personal correspondence, notes from committee meetings and planning sessions, as well as texts for speeches and presentations; they are of special interest to researchers interested in the wide range of activities undertaken by OAAA executives in the course of daily operations, and they provide a glimpse into the corporate culture of the OAAA at different times.

Biographies are first, followed by materials arranged alphabetically by officer name or category. Letter size folders are followed by legal size folders in two runs.

[NOTE: Some physically large materials have been removed to the Oversize Materials Series. A listing may be found at the end of this container list.]

Biographies of Various Officers

[See also Box AD20]

Fulton, Kerwin, 1948-1956
Box AD1 - Letter Size
Hathaway, Odell, 1934-1960
Box AD1 - Letter Size
Materials A-B, 1941-1962
Box AD1 - Letter Size
Materials C-E, 1935-1952 and undated
Box AD1 - Letter Size
Materials F-H, 1927-1960
Box AD1 - Letter Size
Materials I-L, undated
Box AD1 - Letter Size
Materials M-P, 1935-1954
Box AD1 - Letter Size
Materials Q-R, 1952 and undated
Box AD1 - Letter Size
Materials S-V, 1941-1954
Box AD1 - Letter Size
Materials W-Z, 1935 and undated
Box AD1 - Letter Size
Multiple Listings and Miscellaneous, 1956 and undated
Box AD1 - Letter Size
Paver, John, 1954-1960
Box AD1 - Letter Size
Robbins, Burr L., 1953-1960
Box AD1 - Letter Size
Standish, Myles, 1950-1958
Box AD1 - Letter Size
Wilson, Harold, 1941-1950
Box AD1 - Letter Size
Wrigley, Charles, 1939
Box AD1 - Letter Size
AAAA Eastern Region Meeting, 1966
Box AD1 - Letter Size
Advertising Age Media Buyers' Workshop, 1965-1967
(3 folders)
Box AD1 - Letter Size
Association of National Advertisers (ANA) Seminar, 1966
(2 folders)
Box AD1 - Letter Size
ANA Workshop, 1967
Box AD2 - Letter Size
Area Meetings, 1966
Box AD2 - Letter Size
Automotive Accounts, 1967
Box AD2 - Letter Size
Baltimore, 1967
Box AD2 - Letter Size
Berkeley Seminar, 1967
Box AD2 - Letter Size
Biographies, 1973-1976
Box AD2 - Letter Size
Boston Ad Club, 1966
Box AD2 - Letter Size
Carling's- Cleveland, 1967
Box AD2 - Letter Size
Convention Speeches, 1965
Box AD2 - Letter Size
Des Moines Ad Club, 1967
Box AD2 - Letter Size
D. P. Brother & Company, 1966-1967
Box AD2 - Letter Size
Fact Book Material, 1965
Box AD2 - Letter Size
Fiesta Gardens Roughs, 1966
Box AD2 - Letter Size
Heublein (Gumbinner-North), 1967
Box AD2 - Letter Size
Kentucky Outdoor Advertising Association, 1967
Box AD2 - Letter Size
Marketing Agency Committee, 1966
Box AD2 - Letter Size
Minneapolis Ad Club Presentation, 1966-1967
Box AD2 - Letter Size
Miscellaneous Memos, 1975
(2 folders)
Box AD2 - Letter Size
National Competition, 1967
Box AD3 - Letter Size
Norwalk Community College, 1967
Box AD3 - Letter Size
Notre Dame, 1967
Box AD3 - Letter Size
Notre Dame Presentation, 1966
(2 folders)
Box AD3 - Letter Size
N. W. Ayer Presentation, 1966
Box AD3 - Letter Size
OAAA Canada- First Awards, 1966
Box AD3 - Letter Size
OAAA Michigan- Presentation, 1966
Box AD3 - Letter Size
OAAA Ohio- Convention Presentation, 1966
Box AD3 - Letter Size
Oklahoma City- National Outdoor, 1966
Box AD3 - Letter Size
Operation and Usage of the Medium of Outdoor Advertising, 1966
Box AD3 - Letter Size
Pittsburgh, 1967
Box AD3 - Letter Size
Presentation to Federal Governments Sub-Committees, 1967
Box AD3 - Letter Size
Purex Corporation Presentation, 1966
Box AD3 - Letter Size
Southwestern Association of Advertising Agencies Presentation, 1967
Box AD3 - Letter Size
St. Louis Ad Club Presentation, 1966
Box AD3 - Letter Size
Supermarket Presentations, 1966-1967
(2 folders)
Box AD3 - Letter Size
TAB Presentation, 1967
Box AD3 - Letter Size
U.S. Savings and Loan League, 1965
Box AD3 - Letter Size
AAA Annual Meeting, 1973
Box AD4 - Letter Size
AAA Meeting, 1972 Nov. 3
Box AD4 - Letter Size
Board of Directors Meeting, 1972 Aug. 24
Box AD4 - Letter Size
Boca Raton Meeting, 1973 Feb.
Box AD4 - Letter Size
Budget Meeting, 1972 Oct. 25
Box AD4 - Letter Size
COM Annual Meeting, 1972
Box AD4 - Letter Size
Committees' Acceptances, 1973
Box AD4 - Letter Size
Design Research Project [Orientation] Meeting, 1972 May
Box AD4 - Letter Size
Design Research Project Meeting, 1972 Sept.
Box AD4 - Letter Size
Environics Committee Meeting, 1972 Jan.
(2 folders)
Box AD4 - Letter Size
Environics Meeting- Design Project, 1972 Nov.
Box AD4 - Letter Size
Executive Committee Meeting, 1972 Jan.
Box AD4 - Letter Size
Executive Committee Meeting, 1972 Mar. (Folder 1 of 2)
Box AD4 - Letter Size
Executive Committee Meeting, 1972 Mar. (Folder 2 of 2)
Box AD5 - Letter Size
Executive Committee Meeting, 1972 April, May, July-Sept., Dec.; 1973 Feb., May
(9 folders)
Box AD5 - Letter Size
Executive Committee Meeting, 1973 June, Aug., Sept.
(3 folders)
Box AD6 - Letter Size
Financial Committee, 1973-1974
Box AD6 - Letter Size
Georgia Outdoor Advertising Association Sales Conference, 1973
Box AD6 - Letter Size
Industry Relations Committee, 1970-1973
(2 folders)
Box AD6 - Letter Size
Industry Relations Meeting, 1972 Feb., Dec.
(2 folders)
Box AD6 - Letter Size
Legislative Committee Meeting, 1973 June
Box AD6 - Letter Size
Major Media Program, 1973 June
Box AD6 - Letter Size
Marketing Committee Meeting, 1972 Nov.
Box AD6 - Letter Size
Marketing Committee Meeting, 1973 June
Box AD7 - Letter Size
Naegele Meeting [working copies], 1973 Sept.
Box AD7 - Letter Size
Notre Dame Committee Meeting, 1972 Jan., May, Sept., Nov.; 1973 Mar.
(5 folders)
Box AD7 - Letter Size
NYU Advertising Seminar, 1973 Dec.
Box AD7 - Letter Size
OAAA Committee Lists, 1971
Box AD7 - Letter Size
OAAA Committee Lists [letters to individual committee members], 1972
Box AD7 - Letter Size
Out-of-Home Media Committee, 1973 Oct.
Box AD7 - Letter Size
Plans Board Meeting, 1972 Jan., Mar., May; 1973 Jan., Mar.
(5 folders)
Box AD7 - Letter Size
Plant Development Committee Meeting, 1972 Feb., May; 1973 Mar.
(3 folders)
Box AD7 - Letter Size
Plant Development Committee Meeting, 1973 June
Box AD8 - Letter Size
Rollins Meeting, 1973 Sept.
Box AD8 - Letter Size
Safety Committee, 1972 Feb.
Box AD8 - Letter Size
Safety Committee Meeting, 1972 Nov.; 1973 June
(2 folders)
Box AD8 - Letter Size
S.C. Johnson & Sons, 1973-1974
Box AD8 - Letter Size
Urban Planning Meeting, 1973 June
Box AD8 - Letter Size
66th National Convention, 1967
(2 folders)
Box AD8 - Letter Size
Correspondence- Hotel/General, 1973-1974
(2 folders)
Box AD8 - Letter Size
Convention Contracts, 1975
Box AD8 - Letter Size
Correspondence, 1975
Box AD8 - Letter Size
Football Game, 1975
Box AD8 - Letter Size
Hyatt Regency information, 1974-1975
Box AD8 - Letter Size
Hyatt Regency Special Instructions, 1975
Box AD9 - Letter Size
Ladies Luncheon and NASA Tour, 1975
Box AD9 - Letter Size
Special File, undated
Box AD9 - Letter Size
Sunday General Session, 1975
Box AD9 - Letter Size
Supplier File, 1975
Box AD9 - Letter Size
Arrangements, 1963
Box AD9 - Letter Size
Convention Program, 1973
Box AD9 - Letter Size
Cost Estimates, 1973
Box AD9 - Letter Size
Day-by-Day Functions, 1973
Box AD9 - Letter Size
Fairmont Roosevelt Meeting, 1973 Sept.
Box AD9 - Letter Size
Head Tables/ VIP Lists- Daily/ Miscellaneous, 1973
Box AD9 - Letter Size
Ladies Tours and Creole Cooking Demos, 1973
Box AD9 - Letter Size
Miscellaneous Materials, 1973
Box AD9 - Letter Size
NOAB Pre-luncheon Cocktail Functions, 1973
Box AD9 - Letter Size
Notes and Other Information, 1973
Box AD9 - Letter Size
Savannah Meeting ( Jacl Strong), 1973 Oct.
Box AD9 - Letter Size
Post Chairman Luncheon, 1973
Box AD9 - Letter Size
Hotel Correspondence, 1974
Box AD9 - Letter Size
Ladies Tours, 1974
Box AD9 - Letter Size
Limo Service, VIP, 1974
Box AD10 - Letter Size
Miscellaneous Convention Materials, 1974
(2 folders)
Box AD10 - Letter Size
Registration, 1974
(2 folders)
Box AD10 - Letter Size
Suppliers, 1974
Box AD10 - Letter Size
Bibliography on the Control of Roadside Development, 1955
Box AD10 - Letter Size
Biographical Material- Outdoor Companies, 1946-1948
Box AD10 - Letter Size
Inventory- OAAA Advertising News, undated
Box AD10 - Letter Size
Inventory- Traffic Audit Bureau, 1974 and undated
Box AD10 - Letter Size
Miscellaneous, undated
Box AD10 - Letter Size
Miscellaneous Correspondence, 1977-1980
Box AD10 - Letter Size
Publications, 1985-1996
Box AD10 - Letter Size
Special Collections- Forms, 1978 and undated
Box AD10 - Letter Size
Subject Headings, 1965-1970
Box AD10 - Letter Size
American Advertising Museum, 1987-1988
Box AD10 - Letter Size
Billboards- Haiku, undated
Box AD10 - Letter Size
Billboards- University of Bridgeport, 1991
Box AD10 - Letter Size
Duke- Publicity, 1996-1999
Box AD11 - Letter Size
Friend- R. C. Maxwell Company, 1991-1998
Box AD11 - Letter Size
History of Advertising Trust, 1986 and undated
Box AD11 - Letter Size
Scott, Howard Collection, 1992
Box AD11 - Letter Size
National Museum of Natural History, 1986
Box AD11 - Letter Size
Paver, John Collection, 1993-1997
Box AD11 - Letter Size
Seidl Jr., Henry, 1987
Box AD11 - Letter Size
Smithsonian Exhibit, 1995
Box AD11 - Letter Size
Directors and Elected Officers, 1930-1931
Box AD11 - Letter Size
Membership Directory, 1940-1946
Box AD11 - Letter Size
Officers, 1920-1923, 1926-1929, 1974-1980
(4 folders)
Box AD11 - Letter Size
Official Directories, 1931-1947
(4 folders)
Box AD11 - Letter Size
History of the Poster, 1975
Box AD11 - Letter Size
Image of America, 1975-1976
Box AD11 - Letter Size
Whitney, 1936-1987
Box AD11 - Letter Size

Ghaster, Karl

[See also Box AD20]

B- Miscellaneous, 1964-1965
Box AD12 - Letter Size
Birbeck, Charles Reports, 1963
Box AD12 - Letter Size
Building Officials Conference of America (BOCA), Membership materials, 1949
Box AD12 - Letter Size
Bulletin Color Charts (Association Standards), 1962-1964
Box AD12 - Letter Size
C- Miscellaneous, 1963-1964

[correspondence; manufacturer flyer; 1964 Media Study by Louis Cheskin Associates]

Box AD12 - Letter Size
The Chips are Down! 1965
Box AD12 - Letter Size
Construction- Wood, 1949
Box AD12 - Letter Size
D- Miscellaneous, 1964
Box AD12 - Letter Size
E- Miscellaneous, 1952
Box AD12 - Letter Size
Expense Accounts, 1962-1965
Box AD12 - Letter Size
F- Miscellaneous, 1965
Box AD12 - Letter Size
Farmers and Merchants Bank ( Tulsa, Okla.), Annual report, 1963
Box AD12 - Letter Size
Foster and Kleiser, 1962-1964

[Correspondence; slide script; article reprint]

Box AD12 - Letter Size
G- Miscellaneous, 1962
Box AD12 - Letter Size
H- Miscellaneous, 1964-1965
Box AD12 - Letter Size
Holmberg, Lawrence O., 1961-1964
Box AD12 - Letter Size
I- Miscellaneous, 1964
Box AD12 - Letter Size
K- Miscellaneous, 1964
Box AD12 - Letter Size
L- Miscellaneous, 1964
Box AD12 - Letter Size
Lord, Bissell, & Brook, 1965
Box AD12 - Letter Size
M- Miscellaneous, 1950-1964
Box AD12 - Letter Size
Miscellaneous Correspondence, 1950-1962

[Correspondence interspersed with other documents, including a list of Books on Outdoor Advertising, 1927-1932; lists of articles on Outdoor Advertising, 1927-1932; correspondence Re: proposed new statistical service, 1958; operating markets and poster companies; statistical records, etc., 1958; Magazine Digest- contains article by Sidney Katz- Hilda Fox's Battle of the Billboards, 1947; booklet- Outdoor Advertising: A Channel of Communications; Description of Industry, 1948; Reader's Digest- article by Thomas C. Desmond- The Coming Billboard Battle, 1946; by American Mercury- A Lobby that is a Blot on the Landscape, 1947; Cooperative Program for Voluntary Roadside Improvement by OAAA, 1949; Organized Outdoor Advertising: It Genesis, Development, and Place in American Life by Ralph Patch, 1935]

Box AD12 - Letter Size
National Production Authority, 1951

[regulations, procedures, etc.]

Box AD12 - Letter Size
O- Miscellaneous, 1951-1965
Box AD12 - Letter Size
OAAA Washington Office, 1963-1965

[ Fred G. Hussey; Billboard Bonus Act]

Box AD12 - Letter Size
Ogilvy, David, 1963

[of Ogilvy, Benson & Mather, Inc.; quotes from speeches of 64th annual convention; references to his book- Confessions of an Advertising Man; Today Show]

Box AD12 - Letter Size
Operation Standards Committee, 1961-1965

[correspondence; journal reprints; specifications of the 24-sheet poster; Loewy panel drawings; Outdoor Advertising News- Mar. issue]

Box AD12 - Letter Size
P- Miscellaneous, 1964-1965
Box AD12 - Letter Size
Pacific Outdoor Advertising Company, 1963-1965

[correspondence; interim report]

Box AD12 - Letter Size
Personal, 1963-1965
Box AD12 - Letter Size
Public Relations Committee, 1965
Box AD12 - Letter Size
R- Miscellaneous, 1964-1965
Box AD12 - Letter Size
Regional Selling Companies, 1962
Box AD12 - Letter Size
Regional Selling Organizations, 1962
Box AD13 - Letter Size
Research and Information Committee, 1964-1965

[reports; ground rules; clippings]

Box AD13 - Letter Size
S- Miscellaneous, 1963-1964

[ Phillip Tocker file- correspondence; Survival program; sign code; slides (created pocket)]

Box AD13 - Letter Size
Southern Building Code Congress, 1965

[includes Outdoor Advertising Structures- Engineering Design Manual; NESA Recommended Sign Ordinance; Model Sign Ordinance for Municipalities; Uniform Sign codes, 1958 ed.; Signs and Outdoor Display Structures, 1949]

Box AD13 - Letter Size
Speakers Bureau, 1963
Box AD13 - Letter Size
Stoner, Thomas H., 1963-1965
Box AD13 - Letter Size
T- Miscellaneous, 1964
Box AD13 - Letter Size
TAB Program Advisory Committee, 1964
Box AD13 - Letter Size
There is a Future... if..., 1964

[KLG-Rockford, Ill., OAAA (speech by Karl Ghaster)]

Box AD13 - Letter Size
U- Miscellaneous, 1964-1965
Box AD13 - Letter Size
US Chamber of Commerce, 1963-1965

[correspondence; Outdoor Poster Panel and Bulletin Advertising: An Economic Report prepared by OAAA, 1957]

Box AD13 - Letter Size
V- Miscellaneous, 1964
Box AD13 - Letter Size
W- Miscellaneous, 1964
Box AD13 - Letter Size
Washington Committee, 1963-1965

[appointment to Washington Committee, Cotton Amendment; C.B. Burkhart trip to DC]

Box AD13 - Letter Size
Wilbur Smith and Associates, 1962-1965 [ Phillip Tocker file]
Box AD13 - Letter Size

Hathaway, Odell

[See also Box AD20]

Badge Holder Correspondence, 1959
Box AD13 - Letter Size
Board of Directors Meetings, 1934-1959
Box AD13 - Letter Size
Correspondence, 1957-1965
Box AD13 - Letter Size
Correspondence with John M. Paver, 1958-1959
Box AD13 - Letter Size
Legislation- Correspondence, 1961-1963
Box AD13 - Letter Size
Obituary, 1966
Box AD13 - Letter Size
Officers Meeting, 1959 July
Box AD13 - Letter Size
Photographs, undated

[Photocopies in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box AD13 - Letter Size
Swearing in (With Fred C. Beseler), 1959-1960
Box AD13 - Letter Size

Holan, Walter

[See also Box AD20]

Billing Correspondence, 1966
Box AD13 - Letter Size
Board of Directors and Officers Meetings, 1961-1962
Box AD13 - Letter Size
Brand Names, 1966
Box AD13 - Letter Size
Budget Correspondence, 1965
Box AD13 - Letter Size
Compensation, 1966
Box AD13 - Letter Size
Dues and Budget, 1954-1955
Box AD14 - Letter Size
GFWC- OAAA Art Competition, 1964-1966
Box AD14 - Letter Size
Ghaster, Karl, 1961-1962
Box AD14 - Letter Size
Highway Use and Safety Fund, 1965
Box AD14 - Letter Size
Insurance Correspondence- Charles B. Burkhart, 1961-1962
(2 folders)
Box AD14 - Letter Size
Legislative List, 1966
Box AD14 - Letter Size
Media- Atlantic Monthly, 1966
Box AD14 - Letter Size
Meeting Schedules, 1962
Box AD14 - Letter Size
Membership and Montana, 1931-1965
Box AD14 - Letter Size
Miscellaneous, 1965-1966
Box AD14 - Letter Size
National Convention Data, 1961-1962
Box AD14 - Letter Size
Officers Meetings, 1965-1966
Box AD14 - Letter Size
Programs and Budget, 1966
Box AD14 - Letter Size
Programs and Budget, 1967
Box AD14 - Letter Size
Proposed 1969 Convention, 1965
Box AD14 - Letter Size
Rate and Market Service, 1966
Box AD14 - Letter Size
Research, 1966
Box AD14 - Letter Size
Storms and Floods, 1927-1951
Box AD14 - Letter Size
TAB Audits, 1965 and undated
Box AD14 - Letter Size

Holan, Walter - Associations

[See also Box AD20]

Ad Council, 1964-1966
Box AD15 - Letter Size
Advertising Federation of America, 1966
Box AD15 - Letter Size
Advertising Research Foundation, 1961
Box AD15 - Letter Size
ARF Board of Directors Meeting, 1963 Feb.
Box AD15 - Letter Size
Association of National Advertisers (ANA), 1961-1962
Box AD15 - Letter Size
Institute of Outdoor Advertising Appointments, 1965
Box AD15 - Letter Size
Institute of Traffic Engineers, 1960-1961
Box AD15 - Letter Size
National Outdoor Advertising Bureau (NOAB), 1960-1961
(2 folders)
Box AD15 - Letter Size
Notre Dame Foundation, 1961
Box AD15 - Letter Size
Outdoor Advertising Inc. (OAI), 1962
Box AD15 - Letter Size
Outdoor Advertising Inc. and Association- Staff Meetings, 1961
Box AD15 - Letter Size
Outdoor Communications Information Centers, 1965-1966
Box AD15 - Letter Size
Poster Advertising Association of Canada, 1962
Box AD15 - Letter Size
Regional Outdoor Advertising Associations, 1962
Box AD15 - Letter Size
Traffic Audit Bureau (TAB), 1966
Box AD15 - Letter Size

Holan, Walter - Committees

[See also Box AD20]

Advertising- US Council, 1961-1962 (Folder 1 of 2)
Box AD15 - Letter Size
Advertising- US Council, 1961-1962 (Folder 2 of 2)
Box AD16 - Letter Size
Agency Advertisers Relations, 1960-1961
Box AD16 - Letter Size
Audience Measurement Standards, 1965
Box AD16 - Letter Size
Chairman's Advisory, 1962-1966
Box AD16 - Letter Size
Chairman's Advisory- Appointments, 1965
Box AD16 - Letter Size
Chairman's Advisory- Industrial Outdoor Displays, 1965
Box AD16 - Letter Size
Chairman's Advisory- Minutes, 1964-1965
Box AD16 - Letter Size
Department of Commerce, 1960-1961
Box AD16 - Letter Size
Dues Review, 1965
Box AD16 - Letter Size
Industry Relations, 1965-1966
Box AD16 - Letter Size
Institute Association Coordinating, 1965
Box AD16 - Letter Size
Membership Policy, 1964-1966
Box AD16 - Letter Size
Operation Standards, 1965-1967
Box AD16 - Letter Size
Public Policy Sub-committee, 1961-1962
Box AD16 - Letter Size
Public Relations, 1961-1962
Box AD16 - Letter Size
Public Relations- Chairman Appointment, 1965
Box AD16 - Letter Size
Task Force-AIA-AID, 1965-1966
Box AD16 - Letter Size
Washington, 1965
Box AD16 - Letter Size
Correspondence- J.J. Hartigan Proposal, 1961-1962
Box AD16 - Letter Size
Daniel Starch and Staff- Reports and Correspondence, 1962
Box AD16 - Letter Size
Foster and Kleiser, 1961-1962
Box AD17 - Letter Size
Gamble- Skogmo, 1960-1962
Box AD17 - Letter Size
Letter and J.J. Hartigan Proposal, 1961
Box AD17 - Letter Size
Letters Received from Individuals, 1962
Box AD17 - Letter Size
Louis Cheskin Associates- Studies, 1960-1961
Box AD17 - Letter Size
Report on J.J. Hartigan Proposal, 1961
Box AD17 - Letter Size
Senator Kerr Fund, 1963
Box AD17 - Letter Size
Ad Council- Updates, undated
Box AD17 - Letter Size
Good Morning America, 1996 and undated
Box AD17 - Letter Size
OASA News- Outdoor Advertising Suppliers Association, 1985
Box AD17 - Letter Size
The Poster Paper, 1987-1988
Box AD17 - Letter Size
Swormstedt, Ted, 1985
Box AD17 - Letter Size
Harris Resolution Letter, 1931
Box AD17 - Letter Size
Correspondence, 1939-1945, 1953-1965, 1979-1989
(3 folders)
Box AD17 - Letter Size
Papers, 1931-1948
Box AD17 - Letter Size
Remarks of Harry O'Mealia, 1961
Box AD17 - Letter Size
Reports of National Officers, 1939-1945
Box AD17 - Letter Size
Donnelly, 1972-1974
Box AD17 - Letter Size
Donrey Media, 1980-1983
Box AD17 - Letter Size
Eller, 1980-1998
Box AD17 - Letter Size
Foster & Kleiser, 1975-1991
Box AD17 - Letter Size
Gannett, 1984
Box AD17 - Letter Size
Holland, 1983
Box AD17 - Letter Size
Hook, 1988
Box AD17 - Letter Size
Jefferson, Phillip, 1985
Box AD18 - Letter Size
O'Mealia, undated
Box AD18 - Letter Size
Outdoor Ideas Inc., 1988
Box AD18 - Letter Size
Phoenix, 1985
Box AD18 - Letter Size
Chairmen's Photos, 1950-1980

[List of all Chairmen of the Board; correspondence to obtain photos; photos and photo negative (some photos are not labeled)]

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box AD18 - Letter Size
Cawl, Frank- IOA, 1972-1977
Box AD18 - Letter Size
Clark, Vern, 1982-1987
Box AD18 - Letter Size
Green, Herbert S., 1983-1984
Box AD18 - Letter Size
Laible, Myron, 1986
Box AD18 - Letter Size
OAAA Conference, 1987
Box AD18 - Letter Size
OAAA Convention, 1985
Box AD18 - Letter Size
Outlook, 1988-1989
Box AD18 - Letter Size
Roadside Business Association, 1985
Box AD18 - Letter Size
Washington Update, 1985-1987 )
(2 folders)
Box AD18 - Letter Size
American Society of Picture Professionals, 1985-1986
Box AD18 - Letter Size
Institute of Outdoor Advertising (IOA), 1985-1986
Box AD18 - Letter Size
London Outdoor Advertising Association, 1979-1980
Box AD18 - Letter Size
Miscellaneous Conferences, 1986-1997
Box AD18 - Letter Size
Outdoor Advertising Research Institute (OARI), 1988
Box AD18 - Letter Size
Roadside Business Association- Rich Roberts, undated
Box AD18 - Letter Size
Shelter Advertising Association, 1983-1988
Box AD18 - Letter Size
Fulton, Kerwin, 1954
Box AD18 - Letter Size
Silver Service Presentation, 1952-1961

[(Award for outstanding leadership) Fred Beseler, 1959; Henry Johnston, 1952; Harry Fitzgerald, 1955]

Box AD18 - Letter Size
Letters and Photographs, 1954-1957

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box AD18 - Letter Size
Miscellaneous, 1939-1956
Box AD18 - Letter Size
Correspondence, 1965-1986
Box AD18 - Letter Size
Chairman of the Board, 1964
Box AD18 - Letter Size
Miscellaneous, 1959-1963
Box AD19 - Letter Size
President, 1965
Box AD19 - Letter Size
President Johnson Campaign Poster Program, 1964
Box AD19 - Letter Size
Price Waterhouse & Company, 1965
Box AD19 - Letter Size
Ruder & Finn Inc., 1965
Box AD19 - Letter Size
St. Louis Outdoor Advertising Company, 1963-1964
Box AD19 - Letter Size
Stoner, Thomas, 1964-1965
Box AD19 - Letter Size

Vanderwater, D.W.

[See also Box AD20]

American Standards Association, 1963
Box AD19 - Letter Size
Association Home of Ownership Project, 1946-1947
Box AD19 - Letter Size
Association of National Advertisers Outdoor Committee, 1958-1959
Box AD19 - Letter Size
Censorship of Copy, 1950
Box AD19 - Letter Size
Committee Appointments, 1958-1959

[(File hand labeled Simon- might be the name of secretary- appears to be the file of D.W. Vanderwater) credentials; letters of acceptance]

Box AD19 - Letter Size
Committee Meetings, 1957-1958
Box AD19 - Letter Size
Luncheon Attendance, 1960
Box AD19 - Letter Size
Meetings, 1947-1959
Box AD19 - Letter Size
Meetings and Attendance Assignments, 1949
Box AD19 - Letter Size
Membership, 1946-1965
Box AD19 - Letter Size
Miscellaneous Correspondence, 1957-1959

[Internal operations; meeting minutes; personnel insurance; recommended practices]

Box AD19 - Letter Size
Office Management, 1947-1949

[Association Building Alterations and Improvements (keys; insurance furniture; fire marshal inspection; Otis elevator assessment; conversion to AC; assessing members to finance conversion to permanent home office; digest of French Lick Meeting, 1947]

Box AD19 - Letter Size
Officers Meetings, 1958-1960
Box AD19 - Letter Size
Plant Operation, 1957-1959
Box AD19 - Letter Size
Review and Plan Study, 1947-1959

[Trade practices; standards; censorship; dues of 2 members operating same market; chart of chartered association; Review and Plan Committee; new applications for active membership and statistical data form]

Box AD19 - Letter Size

Biographies

[See also Box AD1]

Materials I-L, undated
Box AD20 - Legal Size
Materials M-P, 1935-1954
Box AD20 - Legal Size
Materials S-V, 1941-1954
Box AD20 - Legal Size

Ghaster, Karl

[See also Boxes AD12-AD13]

Regional Selling Companies, 1962
Box AD20 - Legal Size
Regional Selling Organizations, 1962
Box AD20 - Legal Size
Research and Inso. Committee, 1964-1965
Box AD20 - Legal Size

Hathaway, Odell

[See also Box AD13]

Board of Directors Meetings, 1934-1959
Box AD20 - Legal Size

Holan, Walter - Company and Individuals

[See also Boxes AD13-AD17 ]

Miscellaneous, 1956 and undated
Box AD20 - Legal Size
Papers
Box AD20 - Legal Size
Portraits of OAAA Chairmen, 1950-1980
Box AD20 - Legal Size
TAB Audits, 1965 and undated
Box AD20 - Legal Size

Vanderwater, D.W.

[See also Box AD19]

Association Home Ownership Projects, 1946-1947
Box AD20 - Legal Size
Review and Plan Study, 1947-1959
Box AD20 - Legal Size

2. AUDIENCE / READERSHIP SERIES, 1957-1976 (bulk 1957-1965)

The series highlights one of the key areas of concern to the outdoor advertising industry, that of ensuring that their efforts to advertise actually reached potential consumers. Included here are numerous studies on a wide range of products and campaigns, for such varied products as Kellogg's, Ford, Morton Salt, and Swift meats. These studies focused on audience reception of outdoor advertising campaigns, testing variables such as reach and frequency, copy identification, recall and remembrance of advertising messages. While most of these studies used actual campaigns, some test campaigns were developed specifically for research use, like Calvin Coolidge (Hooper), Woodrow Wilson (Turner Advertising) and the fictional “Testa” automobile (OAI). In addition to the studies and research reports, the series also includes reports on market segmentation (like the youth market) and analyses of research methodologies. These materials are important to the understanding of how the outdoor industry perceived the marketplace during a period of rapid change within American consumer culture.

Arranged alphabetically by topic and report title.

Advertising: Effect of Billboards is Studied, 1964
Box AR1 - Letter Size
The Characteristics of Urban Outdoor Advertising Audience, 1957

[Starch Continuing Study Report]

Box AR1 - Letter Size
A Four City Study of the Ice Capades Audience, 1968 Jan.-Mar.
Box AR1 - Letter Size
Poster Audience Measurement (I.P.A. Poster Audience Surveys, British Poster Advertising), 1960s
Box AR1 - Letter Size
A Study of Reach and Frequency of Exposure of Outdoor Posters, undated
Box AR1 - Letter Size
Youth Market - Children
Characteristics of Children Remembering Outdoor Posters, The, 1950s
Box AR1 - Letter Size
How Best to Reach the Youngsters with Your Message, 1960s
Box AR1 - Letter Size
How Can you Win More Customers with Outdoor Advertising? 1961

[Daniel Starch Survey]

Box AR1 - Letter Size
How Does Repetition of Advertisements Affect Readership? 1960

[Daniel Starch Survey]

Box AR1 - Letter Size
Kellogg's Cereal, 1959
Box AR1 - Letter Size
The Law of Frequency, 1961
Box AR1 - Letter Size
Promotion of Fictional TESTA Car, 1961
Box AR1 - Letter Size
Starch Continuing Study of Outdoor Advertising, 1950s

[Scope, Method, and Technique of Program]

Box AR1 - Letter Size
Woodrow Wilson was our 28th President, Turner Advertising, 1965
Box AR1 - Letter Size
Daniel Starch Outdoor Poster Report, 1962

[Urban and Non-Urban Areas: Indianapolis, Rushville, Rush County, Ind.]

Box AR1 - Letter Size
Starch Readership Survey - 1957

[ Scope, Method, and Technique of the Starch Business Publication Studies]

Box AR1 - Letter Size
Starch Viewer Impression Studies - Promotion, undated
Box AR1 - Letter Size
What is the Best Frequency of Advertisements? (Daniel Starch Continuing Study Report), 1962
Box AR1 - Letter Size
Youth Market - Young America: Variations in the Distribution of Youth in 212 Major U.S. Markets, 1950s
Box AR1 - Letter Size
Beer Posters Survey in Milwaukee, 1953

[Report - Remembrance and Product Identification and Beer Brand Preference; Poster Appraisal Service]

Box AR1 - Letter Size
Blue Chip Designs Los Angeles Survey #179 (unduplicated), 1964
Box AR1 - Letter Size
BOAC Poster Designs Los Angeles Survey #181 (unduplicated), 1964
Box AR1 - Letter Size
Chevrolet Designs Akron Survey #1 (unduplicated), 1964

[Chevron: Akron: Poster Appraisal Division, Unduplicated Readership & Identification Report]

Box AR1 - Letter Size
Chevrolet Designs Detroit Survey #6 (unduplicated), 1964
Box AR1 - Letter Size
Delco Poster Designs (unduplicated)
Houston Survey #88, 1963
Box AR1 - Letter Size
Houston Survey #90, 1964
Box AR1 - Letter Size
Pittsburgh Survey #4, 1964
Box AR1 - Letter Size
Fleischmann Poster Designs Minneapolis Survey #4 (unduplicated), 1964
Box AR1 - Letter Size
Ford Poster Designs (unduplicated)
Akron Survey #1, 1964
Box AR1 - Letter Size
Baltimore Survey #4, 1964
Box AR1 - Letter Size
Chicago Survey #1, 1963
Box AR1 - Letter Size
Columbus Survey #2, 1964
Box AR1 - Letter Size
Detroit Survey #6, 1964
Box AR1 - Letter Size
Los Angeles Survey #181, 1964
Box AR1 - Letter Size
Tulsa Survey #2, 1964
Box AR1 - Letter Size
Gilbey Poster Designs Pittsburgh Survey #2 (unduplicated), 1963
Box AR1 - Letter Size
Junior Posters, Inc. (Tampa, Fla.), 1967
Box AR1 - Letter Size
Morton Salt Poster Designs (unduplicated)
Akron Survey #1, 1964
Box AR1 - Letter Size
Boston Survey #9, 1964
Box AR1 - Letter Size
Buffalo Survey #1, 1964
Box AR1 - Letter Size
Detroit Survey #4, 1963
Box AR1 - Letter Size
Detroit Survey #6, 1964
Box AR1 - Letter Size
San Francisco Survey #35, 1963
Box AR1 - Letter Size
Mountain, R. P. Research, 1964
Box AR1 - Letter Size
OAI Presents a Profile of Outdoor Advertising Readers, 1960s
Box AR1 - Letter Size
Oscar Mayer Designs Chicago Survey #6 (unduplicated), 1964
Box AR2 - Letter Size
Outdoor Advertising Readership and Product Identification, 1965

[Poster Appraisal Division, Houston]

Comprehensive Photocopies
Box AR2 - Letter Size
Incomplete Originals
Box AR2 - Letter Size
Pabst Poster Designs Akron Survey #1 (unduplicated), 1964
Box AR2 - Letter Size
Poster Norms Report: Readership of Outdoor Posters 1959-1961

[Daniel Starch Continuing Study Report, published 1962]

Box AR2 - Letter Size
Readership and Product Identification Surveys
Survey #1, Richmond, 1963
Box AR2 - Letter Size
Survey #2, Richmond, 1963
Box AR2 - Letter Size
Survey #6, Chicago, 1964
Box AR2 - Letter Size
Survey #8, Chicago, 1965
Box AR2 - Letter Size
Survey #9, Chicago, 1965
Box AR2 - Letter Size
Survey #94, Houston, 1965
Box AR2 - Letter Size
Readership Surveys, 1960s
(Folders 12 of 7)
Box AR2 - Letter Size
Readership Surveys, 1960s
(Folders 3-7 of 7)
Box AR3 - Letter Size
Readership Surveys—Gasoline and Beer, 1960s
Box AR3 - Letter Size
Record American Painted Displays Boston Survey #9 (unduplicated), 1964
Box AR3 - Letter Size
Remembrance and Product Identification Survey #27 San Francisco, 1963
Box AR3 - Letter Size
Schlitz Poster Designs
Houston Survey #90 (unduplicated), 1964
Box AR3 - Letter Size
San Francisco Survey #38 (unduplicated), 1964
Box AR3 - Letter Size
Seagram Poster Designs
Miami Survey #3 (unduplicated), 1964
Box AR3 - Letter Size
Minneapolis Survey #4 (unduplicated), 1964
Box AR3 - Letter Size
Sell More with Outdoor Advertising ( Daniel Starch Survey), 1960s
Box AR3 - Letter Size
Swift Poster Designs (unduplicated)
Boston Survey #9, 1964
Box AR3 - Letter Size
Buffalo Survey #1, 1964
Box AR3 - Letter Size
Columbus Survey #2, 1964
Box AR3 - Letter Size
Detroit Survey #5, 1964
Box AR3 - Letter Size
Detroit Survey #6, 1964
Box AR3 - Letter Size
Houston Survey #90, 1964
Box AR3 - Letter Size
Jackson Survey #1, 1964
Box AR3 - Letter Size
Market Four Survey #5, 1964
Box AR3 - Letter Size
Memphis Survey #3, 1964
Box AR3 - Letter Size
Minneapolis Survey #4, 1964
Box AR3 - Letter Size
Montgomery Survey #2, 1964
Box AR3 - Letter Size
San Francisco Survey #38, 1964
Box AR3 - Letter Size
Union Oil Poster Designs Los Angeles Survey #177 (unduplicated), 1963
Box AR3 - Letter Size

3. BUDGET / FINANCE SERIES, 1925-1987

The series includes accounting records, budget manuals and financial reports, along with studies of the practice of accounting itself within the outdoor advertising industry. While the series does feature a wide range of materials relating to accounting, the account records themselves are not continuous over long periods of time. As such, the materials collected here are of research interest perhaps more for the types of accounting records maintained at various times than for the actual accounting data retained.

Arranged alphabetically. Letter size folders are followed by legal size folders in two runs.

[NOTE: Some large materials have been removed to the Oversize Materials Series. A Listing may be found at the end of this container list.]

Accounting, 1964-1976
(2 folders)

[Letter from Budd Buszek to Fairleigh Dickenson University-1976, accounting records-1964-1965, traffic audit members 1967.]

Box BF1 - Letter Size
Advertising-Tax, 1931-1951
Box BF1 - Letter Size
Budget, 1955-1975
Box BF1 - Letter Size
Budget & Cost Accounting, 1922-1936
Box BF1 - Letter Size
Budget Manuals, 1925-1930
Box BF1 - Letter Size
Budgets, 1988-1991
Box BF1 - Letter Size
Co-operative Account Book, 1928
Box BF1 - Letter Size
Cost Accounting, 1929-1941

[See also Box BF3]

Box BF1 - Letter Size
Cost Finding, 1934-1938
Box BF1 - Letter Size
Depreciation, 1948-1956

[News clippings; letter to Rev. Patrick Peyton – only p.3; 1948-1956 report-- Straight Line versus Diminishing Balance Depreciation, Notre Dame]

Box BF1 - Letter Size
Depreciation Policy When Price Levels Change, Sourcebook, 1948-1949
Box BF1 - Letter Size
Dues, 1928-1957
Box BF1 - Letter Size
Engineering & Research Costs (Surveys), 1958-1960
Box BF1 - Letter Size
Financial Reports, 1935-1984
(3 folders)
Box BF1 - Letter Size
Financial Statements, 1986-1987
Box BF1 - Letter Size
Ledger, 1932-1942

[Ramsay-Rankin Spec Fund; Texas Storm Relief]

Box BF1 - Letter Size
Marshall-Stevens Project, 1971-1974

[Marshall-Stevens was retained to assist in gathering and analysis of current construction costs of Standardized advertising structures; advertising sign cost valuation; methods; questionnaire list; report on valuation; Dept. of Transportation; correspondence.]

Box BF2 - Letter Size
Marshall & Stevens Inc., Appraisers & Valuation Consultants, 1971
Box BF2 - Letter Size
Miscellaneous, Letters, Bills, Invoices, Cancelled Checks, Etc., 1907-1915

[See also Box BF3]

[Defendant's exhibits 1912; Accountants' audit 1910; District Court papers--marked “Walls” - National Poster Service bankruptcy 1914; prize contest rules.]

Box BF2 - Letter Size
Notre Dame University Accounting Study, 1944-1948

[See also Box BF3]

Box BF2 - Letter Size
OAAA Financial Statements, 1988-1990
Box BF2 - Letter Size
Painted Display -Cost Analysis Reports, 1936-1949

[See also Box BF3]

Box BF2 - Letter Size
Poster Advertising Rates and Data, 1958
Box BF2 - Letter Size
Proceedings of the Outdoor Tax Seminar, 1969
Box BF2 - Letter Size
Rates & Pricing, 1944-1955

[See also Box BF3]

[Outdoor Advertising--Services and Rates (resolution re: war-time allotments, re: cancellation period; service rules; plant inventory form)]

Box BF2 - Letter Size
Report of Activities, 1955-1956
Box BF2 - Letter Size
Reported Poster Panel Costs, 1960 Survey, 1957-1960

[See also Box BF3]

Box BF2 - Letter Size
Signs by New York State Dept of Transportation, 1974
Box BF2 - Letter Size
Taxes, 1933-1937

[See also Box BF3]

[State Laws--License Fees and Taxes (handwritten note) – Dick Buddy (photos; Md.; Calif.; Ala.; Me.; N.C.; Vt.; Miss.; Mont.; Conn.; N.J.; digest of state laws)]

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box BF2 - Letter Size
Cost Accounting, 1929-1941

[See also Box BF1]

Box BF3 - Legal Size
Cost Accounting Research, 1925-1928

[See also Box BF1]

[ Kerlin System of Accounting. For Poster Plants by C.C. Kerlin]

Box BF3 - Legal Size
Costing Systems, 1929
Box BF3 - Legal Size
Miscellaneous, Letters, Bills, Invoices, Cancelled Checks, Etc., 1907-1915

[See also Box BF2]

[Defendant's exhibits 1912; Accountants' audit 1910; District Court papers--marked “Walls” , National Poster Service bankruptcy 1914; prize contest rules.]

Box BF3 - Legal Size
Notre Dame University Accounting Study, 1944-1948

[See also Box BF2]

Box BF3 - Legal Size
Painted Display Receipt Records, 1909-1913
([Bound ledger book; , handwritten in ink])
Box BF3 - Legal Size
Personal Property Tax Returns, 1951-1965
Box BF3 - Legal Size
Rates & Pricing, 1944-1955

[Outdoor Advertising--Services and Rates (resolution re: war-time allotments, re: cancellation period; service rules; plant inventory form)]

Box BF3 - Legal Size
Reported Poster Panel Costs, 1960 Survey, 1957-1960
Box BF3 - Legal Size
Taxes, 1933-1937
Box BF3 - Legal Size

4. CAMPAIGN CASE STUDIES SERIES, 1925-1986 (bulk 1950-1965)

This series contains case study reports on virtually every type of consumer product. Most studies are brief capsule reports of various campaigns, in the form of either journal article profiles or of trade publication broadsides, like the OAAA's “Copy Ideas” series. There are, however, a few extensive campaign studies contained here, such as the Clark candy bar study, a huge marketing research study undertaken in the early 1980s.

Arranged alphabetically by product type. Letter size folders are followed by legal size folders in two runs.

[NOTE: Some large materials have been removed to the Oversize Materials Series. A Listing may be found at the end of this container list.]

Ad Agencies, 1958-1963
Box CS1 - Letter Size
Agricultural Chemical, 1954-1964
Box CS1 - Letter Size
Agricultural Feeds & Miscellaneous Farm Products, 1948-1961
(2 folders)
Box CS1 - Letter Size
Air Conditioning, 1957-1962

[See also Box CS15]

Box CS1 - Letter Size

Art

Art/Creativity in Outdoor, 1949-1964
Box CS1 - Letter Size

Automotive

[See also Box CS15]

Article, 1961

[ How Outdoor Advertising Moves the Auto Dealer's Market to Buy]

Box CS1 - Letter Size
Buick, 1958-1963
Box CS1 - Letter Size
Chevrolet, 1961-1963
Box CS1 - Letter Size
Chrysler Corporation, 1955-1961
Box CS1 - Letter Size
Ford Motor Company, 1956-1962
Box CS1 - Letter Size
Foreign, 1956-1964
Box CS1 - Letter Size
General Motors, Miscellaneous, 1956-1962
Box CS1 - Letter Size
Miscellaneous, 1950-1964
Box CS1 - Letter Size
Nash Rambler, 1947-1962
Box CS1 - Letter Size
Testa, 1961
Box CS1 - Letter Size
Anti-Freeze, 1957-1958
Box CS1 - Letter Size
Car Wash, 1956-1963
Box CS1 - Letter Size
Miscellaneous Parts, 1951-1968
Box CS1 - Letter Size
Parts, Wix, 1960-1961
Box CS1 - Letter Size
Tire Advertising, 1955-1963
Box CS1 - Letter Size
Buick, 1953-1962
Box CS1 - Letter Size
Chevrolet, 1957-1963
Box CS1 - Letter Size
Chrysler/Plymouth, 1954-1960
Box CS1 - Letter Size
Ford, 1955-1963
Box CS2 - Letter Size
General Motors, 1955-1959
Box CS2 - Letter Size
Miscellaneous, 1963-1987
Box CS2 - Letter Size
Gas/Oil A-D, 1955-1961
Box CS2 - Letter Size
Gas/Oil E-N, 1944-1965
Box CS2 - Letter Size
Gas/Oil O-R, 1960-1964
Box CS2 - Letter Size
Gas/Oil S-Z, 1955-1962
Box CS2 - Letter Size
Gas Research Report, 1979
Box CS2 - Letter Size
Gas Advertiser D-X Sunray Presentation, 1960
Box CS2 - Letter Size
Humble Oil and Refining Company, 1964
Box CS2 - Letter Size
Texaco: Radio versus Outdoor Study, 1963
Box CS2 - Letter Size
Banks A-L, 1953-1963
Box CS2 - Letter Size
Bank of America, 1952-1964
Box CS2 - Letter Size
Banks M-Z, 1959-1964
Box CS2 - Letter Size
Miscellaneous, 1947-1962
Box CS2 - Letter Size
Survey on painted outdoor advertising as used by banks and trust companies, 1925
Box CS2 - Letter Size

Beverages

[See also Box CS15]

Alcoholic, Miscellaneous, 1960-1963
Box CS2 - Letter Size
102 [Brand], 1953
Box CS2 - Letter Size
Ballantine, 1958-1962
Box CS2 - Letter Size
Blatz, 1960-1963
Box CS2 - Letter Size
Budweiser, 1959-1964
Box CS2 - Letter Size
Budweiser, 1959-1964
([7-inch phonograph record in case])
Box CS3 - Letter Size
Falstaff, 1957-1964
Box CS3 - Letter Size
General Articles, 1955-1961
Box CS3 - Letter Size
General Campaigns, undated
Box CS3 - Letter Size
General Statistics, 1933-1962
Box CS3 - Letter Size
Hamm's, 1956-1961
Box CS3 - Letter Size
Knickerbocker, 1958-1961
Box CS3 - Letter Size
Miscellaneous A-L, 1956-1964
Box CS3 - Letter Size
Miscellaneous M-Z, 1952-1963
Box CS3 - Letter Size
Ortlieb, 1956-1959
Box CS3 - Letter Size
Pabst, 1950-1964
Box CS3 - Letter Size
Piel's, 1961
Box CS3 - Letter Size
Rheingold, 1954-1959
Box CS3 - Letter Size
Schaefer, 1959-1960
Box CS3 - Letter Size
Schlitz, 1957-1961
Box CS3 - Letter Size
Folgers, 1958-1960
Box CS3 - Letter Size
General Articles, 1956-1964
Box CS3 - Letter Size
Iced Coffee, 1957-1960
Box CS3 - Letter Size
Lipton Tea, 1954-1962 (Daniel Starch Survey, 1962)
Box CS3 - Letter Size
Miscellaneous A-L, 1955-1965
Box CS3 - Letter Size
Miscellaneous M-Z, 1956-1963
Box CS3 - Letter Size
Junior Posters for the Liquor Industry, 1968
([Picture from cover missing])
Box CS3 - Letter Size
Bireley's, 1956-1961
Box CS3 - Letter Size
Canada Dry, 1958-1963
Box CS3 - Letter Size
Canfield's, 1955-1957
Box CS3 - Letter Size
Coca-Cola, 1941-1965
(2 folders)
Box CS3 - Letter Size
Cott, 1956-1962
Box CS3 - Letter Size
Dr. Pepper, 1955-1961
Box CS3 - Letter Size
Diet Drinks, 1963-1964
Box CS3 - Letter Size
General, 1954-1965
Box CS3 - Letter Size
Hires, 1958-1961
Box CS3 - Letter Size
Miscellaneous A-J, 1954-1964
Box CS3 - Letter Size
Miscellaneous K-R, 1958-1963
Box CS3 - Letter Size
Miscellaneous S-Z, 1944-1965
Box CS3 - Letter Size
Moxie, undated
Box CS4 - Letter Size
Pepsi, 1944-1963
Box CS4 - Letter Size
Royal Crown Cola, 1955-1962
Box CS4 - Letter Size
Seven-Up, 1956-1966
Box CS4 - Letter Size
Teem, 1959-1963
Box CS4 - Letter Size
Business Supplies, 1956
Box CS4 - Letter Size
Cameras/Photographic Equipment, 1953-1960
Box CS4 - Letter Size
Cameras, Photographers, and Photographic Supplies, 1955

[Article clipping from National Photographer, billboards for photographers, photo projector aids billboard artist]

Box CS4 - Letter Size

Christmas

[See also Box CS15]

Christmas Accounts, 1954-1955

[Promotional letter; Rockwell, Norman poster-removed to oversize folder]

Box CS4 - Letter Size
Christmas Citations, 1955-1956 Christmas promotional brochures)
Box CS4 - Letter Size
Christmas Posters, 1959-1961
Box CS4 - Letter Size
Cigarettes/Tobacco, 1953-1963
Box CS4 - Letter Size
Muriel Cigars with Adams, Edie, undated
Box CS4 - Letter Size
Community Promotion, 1966
Box CS4 - Letter Size
Community Service, 1962
Box CS4 - Letter Size

Confectionary and Gum

[See also Box CS15]

Altoids, ca. 1996
Box CS4 - Letter Size
Clark, 1957-1958
Box CS4 - Letter Size
Clark Candy Study, 1981-1982
Background Materials

[Purpose, market overview, advertising program, tracking study, exhibit A- St. Louis, exhibit B- Detroit and Houston, exhibit C-5 markets, summary and conclusions]

Box CS4 - Letter Size
Correspondence,
Box CS4 - Letter Size
Location Lists/Maps,
(2 folders)
Box CS4 - Letter Size
Media Reports
Box CS4 - Letter Size
Posting Charges, Invoices
Box CS4 - Letter Size
Posting Charges
Box CS4 - Letter Size
Proposals
Box CS5 - Letter Size
Research Data
Box CS5 - Letter Size
Spencer Tinkham Report: Billboard Advertising Effect in a Field Setting, 1982
Box CS5 - Letter Size
Mars, 1960-1963
(2 folders)
Box CS5 - Letter Size
Miscellaneous, 1953-1965
Box CS5 - Letter Size
Schrafft, 1957
Box CS5 - Letter Size
Tootsie Roll, 1959-1960
Box CS5 - Letter Size
Wrigley
General, 1952-1961
Box CS5 - Letter Size
Juicy Fruit, 1975
Box CS5 - Letter Size
Spearmint Gum: Evaluation of Effects of an Outdoor Campaign, 1973
Box CS5 - Letter Size
Spearmint Gum: Study of Advertising Program, 1973
Box CS5 - Letter Size

Drugs and Remedies

[See also Box CS15]

Drugs and Remedies, 1957-1962
Box CS5 - Letter Size
Readership- Isodette Lozenges Campaign ( Daniel Starch Outdoor Poster Report), 1962
Box CS5 - Letter Size
Test of the Effectiveness of Outdoor Advertising for Excedrin, 1987
Box CS5 - Letter Size
Drugs and Toiletries, 1955-1968
Box CS5 - Letter Size
Schools and Colleges, 1950s-1960s
Box CS5 - Letter Size
Florists, 1960-1964
Box CS5 - Letter Size
Report: Which medium sold more flowers? 1960

[Outdoor advertising versus other media]

Box CS5 - Letter Size
Food, 1950-1962
Box CS5 - Letter Size
Bakery Products, 1954-1963
Box CS5 - Letter Size
Miscellaneous, 1955-1961
Box CS5 - Letter Size
Sunbeam, 1954-1963
Box CS6 - Letter Size
Wonder, 1955-1961
Box CS6 - Letter Size
Butter and Cheese, 1955-1963
Box CS6 - Letter Size
Eggs, 1958-1963
Box CS6 - Letter Size
Ice Cream, 1953-1964
Box CS6 - Letter Size
Milk, 1954-1964
Campaign Experiences, OAAA, 1956-1959
Box CS6 - Letter Size
Copy Ideas, OAAA, 1950s-1960s
Box CS6 - Letter Size
Miscellaneous, 1956-1986
Box CS6 - Letter Size
Outdoor Advertising Encompasses the Local Dairy Market, 1956-1959
Box CS6 - Letter Size
Sun Maid-Sunsweet, 1957-1964
Box CS6 - Letter Size
Beef, 1954-1980
Box CS6 - Letter Size
Chicken, 1957-1963
Box CS6 - Letter Size
Fish, 1959-1963
Box CS6 - Letter Size
Hygrade Food Products Corp., 1955
Box CS6 - Letter Size
Lamb, 1962-1963
Box CS6 - Letter Size
Miscellaneous, 1958-1963
Box CS6 - Letter Size
Pork, 1956-1963
Box CS6 - Letter Size
Turkey, 1956-1963
Box CS6 - Letter Size
Trade Association - National Independent Meat Packers Association, 1957-1963
Box CS7 - Letter Size
Trade Report - Packing More Profit into Meat Sales with Outdoor Advertising, 1956-1959
Box CS7 - Letter Size
Weimer Packing Company, 1962
Box CS7 - Letter Size
Canned Goods, 1954-1965
Box CS7 - Letter Size
Cereal
Kellogg's, 1959
Box CS7 - Letter Size
Miscellaneous, 1957-1959
Box CS7 - Letter Size
Post, ca. 1960s
Box CS7 - Letter Size
Post Cereal Designs, Poster Appraisal Study, ca. 1960s
Box CS7 - Letter Size
Chef Boy-ar-dee, ca. 1959
Box CS7 - Letter Size
Cookies and Crackers, 1958-1959
Box CS7 - Letter Size
Flour Products, 1955-1959
Duncan Hines, 1952-1954
Box CS7 - Letter Size
Frozen Foods, 1955-1963
Box CS7 - Letter Size
General - Philip Williams Posters of food and drink, ca. 1994
Box CS7 - Letter Size
Jell-O, 1956-1972
Box CS7 - Letter Size
Miscellaneous, 1954-1962
Box CS7 - Letter Size
Noodles and Pasta, 1950-1964
Box CS7 - Letter Size
Nuts, 1963
Box CS7 - Letter Size
Oil Products, 1956-1964
Box CS7 - Letter Size
Potato Chips, 1956-1959
Box CS7 - Letter Size
Salt
Miscellaneous, 1960-1961
Box CS7 - Letter Size
Morton, 1959-1962
Box CS7 - Letter Size
Sterling, 1955-1961
Box CS7 - Letter Size
Sauces and Dressings
Heinz, 1953-1963
Box CS7 - Letter Size
Miscellaneous, 1953-1960
Box CS7 - Letter Size
Soup Survey, 1957

[Verbatim Record of Soup Survey- Los Angeles, Houston, Cincinnati, New Haven: Poster Appraisal Service]

Box CS7 - Letter Size
Sugar
C&H Brand, 1960-1963
Box CS7 - Letter Size
Jack Frost, 1961
Box CS7 - Letter Size
Miscellaneous, 1954-1964
Box CS7 - Letter Size
Syrup and Honey Miscellaneous, 1959-1963
Box CS7 - Letter Size
Funeral Parlors/Mortuaries, 1955-1961
Box CS8 - Letter Size
Brick and Tile, 1958-1959
Box CS8 - Letter Size
Building Supplies, 1959-1960
Box CS8 - Letter Size
Lumber, 1959-1964
Box CS8 - Letter Size
Miscellaneous Services, 1958-1961
Box CS8 - Letter Size
Tools- A National Survey on Lawn and Lawn Mowing Equipment among Pathfinders Subscribers, 1952
Box CS8 - Letter Size
Tools and Hardware, 1955-1960
Box CS8 - Letter Size

Hotels/Motels

[See also Box CS15]

Miscellaneous, 1958-1960
Box CS8 - Letter Size
Outdoor Advertising for Hotels and Resorts, 1926
Box CS8 - Letter Size
Appliances/Furniture, 1954-1962
Box CS8 - Letter Size
Soaps, Cleansers, Shoe Polish, 1958-1960
Box CS8 - Letter Size
Industrial, 1959-1964
Box CS9 - Letter Size
American Iron & Steel Institute, Tin Can campaign, undated
Box CS9 - Letter Size
Help Wanted/Manpower/Employment, 1943-1957
Box CS9 - Letter Size
Standard Oil Company of Louisiana, 1932
Box CS9 - Letter Size
Miscellaneous, 1955-1959
Box CS9 - Letter Size
Miscellaneous, 1958-1965
Box CS9 - Letter Size
NAIA, 1958-1963
Box CS9 - Letter Size
Prudential, 1960-1961
Box CS9 - Letter Size
State Farm, 1957-1962
Box CS9 - Letter Size
Miscellaneous, 1963-1964
Box CS9 - Letter Size
Jewelry, 1954-1960
Box CS9 - Letter Size
Case Study, 1946
Box CS9 - Letter Size
Evaluation of Outdoor Design, ca. 1974

[By Haug Associates for Cold Power #1, spiral binder]

Box CS9 - Letter Size
Laundries/Laundromats/Cleaners, 1959
Box CS9 - Letter Size
Laundries/Rug Cleaners/Diaper Service, 1958-1960
Box CS9 - Letter Size
Soaps/Detergents- White King, 1938

[Booklet- Everyone knows White King]

Box CS9 - Letter Size
Leisure Time Activities/Sporting Goods, 1946-1961
Box CS9 - Letter Size
Media Communications, 1952-1960
(2 folders)
Box CS10 - Letter Size
Media Usage, 1954-1959
Box CS10 - Letter Size
Musical Instruments, 1955
Box CS10 - Letter Size
Introductions, 1956-1961
Box CS10 - Letter Size
Thomas Cusack Company, undated
Box CS10 - Letter Size
History/Growth, 1955-1962
Box CS10 - Letter Size
Paint and Wall Paper, 1956-1961
Box CS10 - Letter Size
Plumbing, 1959, (poster for, undated)
Box CS10 - Letter Size
Political Miscellaneous, 1958-1964

[News clippings; photos; flyer- The Why and How of Outdoor Advertising for Political Candidates; statement of Honorable John Kervick, executive Director of New Jersey State Democratic Committee]

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box CS10 - Letter Size
How To Use Outdoor Advertising in Political Campaigns, undated
Box CS10 - Letter Size
Memorandum Re: "Johnson for President," 1964
Box CS10 - Letter Size
Political Campaigns/Community Service/Religion/Recruitment, 1955-1962
Box CS10 - Letter Size
Senate Campaign for Bob Packwood, 1969, (Foster and Kleiser)
Box CS10 - Letter Size
History/Growth, 1956-1969
(2 folders)
Box CS10 - Letter Size
Premium Usage, 1954-1960
Box CS10 - Letter Size
Community Service
Box CS11 - Letter Size
OAAA Campaign Experiences Defense Bond Program, 1940s
Box CS11 - Letter Size
Arm on the Cross, Pretest, 1971
Box CS11 - Letter Size
Beautify America: Get A Haircut, 1967, (Donnelly)
Box CS11 - Letter Size
Family Theater, 1948-1955

[(From files of Frank Blake) (contains only p. 2 of letter to Rev. Patrick Peyton, 1948)]

Box CS11 - Letter Size
Miscellaneous, 1952-1982
(3 folders)
Box CS11 - Letter Size

Public Utilities

[See also Box CS15]

Electricity, [ca. 1961]
Box CS11 - Letter Size
Gas, 1932-1950
Box CS11 - Letter Size
Public Utilities, [ca. 1960]
Box CS11 - Letter Size
Car Radio, [ca. 1957]
Box CS11 - Letter Size
Radio, 1932-1957
Box CS11 - Letter Size
Radio Advertising Bureau, 1961
Box CS11 - Letter Size
Radio Scripts, 1947
Box CS11 - Letter Size
Radio Stations, 1956-1959
Box CS11 - Letter Size
Radio/Television-Miscellaneous, 1949-1959
Box CS11 - Letter Size
Television, 1951-1960
Box CS11 - Letter Size
Television Sets, 1956-1962
Box CS11 - Letter Size
Real Estate, 1941-1962
Box CS11 - Letter Size
Recreation/Amusements/Leisure Markets, 1960-1961
Box CS11 - Letter Size
American Restaurant Magazine, 1952-1957
Box CS11 - Letter Size
Restaurant Clippings, 1955-1963
Box CS11 - Letter Size
Restaurants A-G
Restaurants A-G, 1958-1964
Box CS11 - Letter Size
Childs, [ca. 1955]
Box CS11 - Letter Size
Restaurants H-N
Box CS12 - Letter Size
H-N, Miscellaneous, 1958-1965
Box CS12 - Letter Size
H-N, Photos, 1939-1961

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box CS12 - Letter Size
Howard Johnson, 1958-1964
Box CS12 - Letter Size
Insights Garcia's, ca. 1990
Box CS12 - Letter Size
Kraft Dining Out Campaign, ca. 1956
Box CS12 - Letter Size
McDonald's, 1960-1961
Box CS12 - Letter Size
Miscellaneous, 1955-1963
Box CS12 - Letter Size
Restaurants O-S
O-S, Miscellaneous, 1958-1964
Box CS12 - Letter Size
Pixley and Ehlers, undated
Box CS12 - Letter Size
Pizza Pete, 1963
Box CS12 - Letter Size
Schuler's, ca. 1963
Box CS12 - Letter Size
Restaurants T-Z, undated
T-Z, Photos, undated

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box CS12 - Letter Size

Retail

[See also Box CS15]

Clothing Stores, 1929-1964
Box CS12 - Letter Size
Department Store-General, 1956-1959
Box CS12 - Letter Size
Department Stores
Alphabetical A-L, 1942-1962
Box CS12 - Letter Size
Alphabetical M-Z, 1939-1959
Box CS12 - Letter Size
General, 1941-1955
Box CS12 - Letter Size
Hardware Stores, undated
Box CS12 - Letter Size
Miscellaneous, 1923-1966

[Envelope-hand-labeled “Miss Simon” (secretary): Extra Restaurant Prints: File in Rest. Cl. File) (photographs of restaurant billboards-various sizes, some labeled, ca. 1959-1955 Photographs)]

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box CS12 - Letter Size
Shoes, 1947-1961
Box CS12 - Letter Size
Shopping Centers, 1953-1960
Box CS12 - Letter Size
Specialty Stores, 1950s
Box CS12 - Letter Size
Supermarkets
Alphabetical A-G, 1958-1963
Supermarkets- Eisner, 1955
Box CS12 - Letter Size
Alphabetical H-P, 1942-1962
Kroger, 1959-1961
Box CS12 - Letter Size
Alphabetical R-Z, 1955-1963
Safeway, 1954-1961
Box CS12 - Letter Size
Thorofare, 1957-1961
Box CS12 - Letter Size
Miscellaneous Articles and Clippings, 1940-1963
(2 folders)
Box CS13 - Letter Size
Miscellaneous Reports, 1940-1960
Box CS13 - Letter Size
OAAA Reports, 1955-1957
Box CS13 - Letter Size
OAI Reports, 1946-1958
Box CS13 - Letter Size
Campaign Experience, undated
Box CS13 - Letter Size
Copy Ideas, ca. 1953,
Box CS13 - Letter Size
Stationery/Supplies, undated
Box CS13 - Letter Size
Miscellaneous, 1957-1964
Box CS13 - Letter Size
Burma Shave-Historical Background, Kiwanis Magazine, 1961
Box CS13 - Letter Size
Miscellaneous, ca. 1957
Box CS13 - Letter Size
Palmolive Soap correspondence regarding use of posters in 1957 film The Goddess, 1957
Box CS13 - Letter Size
Shaving Products-Miscellaneous, 1954-1959
Box CS13 - Letter Size
Suntan Products
Bronzetan, 1958-1960
Box CS13 - Letter Size
Coppertone, 1956-1991
Box CS13 - Letter Size
Miscellaneous, ca. 1958
Box CS13 - Letter Size
Sea & Ski, ca. 1960
Box CS13 - Letter Size
Tangee, ca. 1957
Box CS13 - Letter Size
Tartan, ca. 1957
Box CS13 - Letter Size
Tissue-Miscellaneous, 1956-1960
Box CS13 - Letter Size
Toothpaste- Stripe, 1956
Box CS13 - Letter Size
Trading Stamps, 1957-1963
Box CS13 - Letter Size
Trade Associations-Clippings, 1961
Box CS13 - Letter Size
Traffic Safety, 1945-1957
(2 folders)
Box CS13 - Letter Size
Transportation
Airlines, 1961-1986
Box CS13 - Letter Size
Highway, 1960-1963
Box CS13 - Letter Size
Marine, 1958-1961
Box CS13 - Letter Size
Marine Insights-Anderson Brochures, 1990
Box CS14 - Letter Size
Marine, 1988-1989
Box CS14 - Letter Size
Miscellaneous, 1952-1959
Box CS14 - Letter Size
Rail, 1950-1955
Box CS14 - Letter Size
Travel
Florida, 1962
Box CS14 - Letter Size
Miscellaneous, 1959-1987
Box CS14 - Letter Size
1925 Survey, 1925
Box CS14 - Letter Size
Men's Wear, 1951-1960
Box CS14 - Letter Size
Miscellaneous, 1957-1985
Box CS14 - Letter Size
Women's Clothing-Miscellaneous, undated
Jantzen, ca. 1960
Box CS14 - Letter Size
Advertising Campaign Summaries, ca. 1985
([Multiple product summaries])
Box CS14 - Letter Size
Awards, 1940-1950
Box CS14 - Letter Size
Case Histories, 1950s and 1960s
Box CS14 - Letter Size
Correspondence, 1942-1957
Box CS14 - Letter Size
Flyer-Capitalizing on Style, undated
([Looks mimeographed])
Box CS14 - Letter Size
Multiple product profiles, 1980s
Box CS14 - Letter Size
Outdoor Advertising Miscellaneous Clippings, 1952-1959
Box CS14 - Letter Size
Promotional, [ca. 1959]
Box CS14 - Letter Size
Sample Billboards for the YMCA & Magazine Publication, 1967
Box CS14 - Letter Size
What is Past is Prologue Series: Blake, ca. 1948-1955

[(Handwritten-one copy each series) (no. 1-Auto; no. 2-Golden Anniversary; no. 3-Better Living-appliance field; no. 4-Better living-audio-visual field; no. 5-Better Living-Christmas; no. 6-Better Living-Transportation; no. 7-Better Living-Food; no. 8-Miracles Unlimited; no. 9-Top Billing) (also no. 10-Christmas; gems of the month for March of Dimes; [12] month(s) with the Jordons)]

Box CS14 - Letter Size

Air Conditioning

[See also Box CS1]

Air Conditioning, 1957-1962
Box CS15 - Legal Size

Automotive

[See also Box CS1]

Accessories- United States Tire Images, 1920s
(2 folders)
Box CS15 - Legal Size
Gas/Oil E-N, 1944-1965
Box CS15 - Legal Size
Gulf, undated
Box CS15 - Legal Size
Volkswagen, ca. 1960s
Box CS15 - Legal Size

Beverages

[See also Boxes CS2-CS4]

Beer-General Statistics, 1933-1962
Box CS15 - Legal Size
Soft Drinks S-Z, 1944-1965
Box CS15 - Legal Size

Christmas

[See also Box CS4]

Christmas Citations, 1955-1956
Box CS15 - Legal Size

Confectionary and Gum

[See also Boxes CS4-CS5]

Mars, 1962-1963
Box CS15 - Legal Size

Drugs and Remedies

[See also Box CS5]

Test of the Effectiveness of Outdoor Advertising for Excedrin, 1987
Box CS15 - Legal Size
Photos for Mayonnaise Designs, undated

[ROAD database no. BBB6620]

Box CS15 - Legal Size

Hotels/Motels

[See also Box CS8]

Photo of Billboard for Hotel Mead, undated

[ROAD database no. BBB6610]

Box CS15 - Legal Size
Heating/Air Conditioning, 1955-1964
Box CS15 - Legal Size
American Legion Campaign, 1930s
Box CS15 - Legal Size

Public Utilities

[See also Box CS11]

Telephone, [ca. 1958]
Box CS15 - Legal Size

Retail

[See also Boxes CS12-CS13]

Blue Plate Special Restaurant Promotion Package, undated
Box CS15 - Legal Size
Photo of Billboard for Mading's Drug Store, Houston Tex., undated

[ROAD database no. AAA7725]

Box CS15 - Legal Size
Brand Names Foundation, Inc., 1958-1965
Box CS15 - Legal Size

5. CONSTITUTION / BY-LAWS SERIES, 1891-1966

The series includes the constitutions, bylaws, resolutions and other materials related to the basic organization and function of the various trade organizations in the outdoor industry. Read consecutively, the constitutions provide insights into the original vision of an outdoor advertising trade association, the concerns of the founders, and the ways that the association by-laws have both changed and remained the same over the past 100 years of organized outdoor advertising.

Arranged alphabetically by trade association. Letter size folders are followed by legal size folders in two runs.

Publications, 1891-1903

[Constitution and Certificate of Incorporation and By-laws]

Box CB1 - Letter Size
Policy Booklets, 1929-1932
(2 folders)

[Outdoor Advertising Handbook (original copy)]

Box CB1 - Letter Size
Policy Booklets, 1932-1955 and undated

[To OAAA Members Transmitting New Constitution & By-laws & Treasurer's Report: 1947 Dec. 18: Stewart]

Box CB1 - Letter Size
Constitutions, 1931-1934, 1938-1949, 1952-1976 and undated
(6 folders)
Box CB1 - Letter Size
Correspondence- Proposed Revisions, 1926-1929
Box CB1 - Letter Size
Paste-up of Constitution, undated
Box CB1 - Letter Size
Resolutions, 1921-1939
(3 folders)
Box CB1 - Letter Size
Resolutions, 1940-1949
(3 folders)
Box CB2 - Letter Size
Resolutions, 1950-1955
(2 folders)

[Unlabeled. Current and background materials include: Constitution changes, 1947; Spirituous liquor posting, 1913; list of resolutions, 1929-1930; resolutions, 1933-1937; report of the committee on reorganization plans, 1946; government antitrust suit, 1949-1950]

Box CB2 - Letter Size
Resolutions, 1956-1959
(2 folders)
Box CB2 - Letter Size
Resolutions, 1960-1966

[By-laws; power of the Chairmen's Advisory Committee]

Box CB2 - Letter Size
Revisions, 1930-1931
Box CB2 - Letter Size
Revisions, 1931

[Amended 1931; editing marks for revision; correspondence]

Box CB2 - Letter Size
Revisions, undated
Box CB2 - Letter Size
Constitutions, 1921-1924
Box CB2 - Letter Size
Pocket Data Book, 1939
Box CB2 - Letter Size
Manual and Procedure for Fieldmen, 1923
Box CB2 - Letter Size
Publications- Charter, 1897
Box CB2 - Letter Size
Resolutions, 1915-1919
Box CB2 - Letter Size
Original Charter, 1897
Box CB3 - Legal Size

OAAA

[See also Box CB1-CB2]

Constitution, undated
Box CB3 - Legal Size
Resolutions, 1921-1929, 1940-1955
(4 folders)
Box CB3 - Legal Size

6. HISTORY SERIES, 1891-1980

The series collects materials relating to the historical development of outdoor advertising, as well as the treatment of outdoor advertising as history, through its incorporation into various archives. Much of the material collected here was identified as being of historical interest by OAAA officials over time, including speeches, articles, clippings, photos and publications of the predecessors to the OAAA (such as the Associated Bill Posters and Distributors, and the Poster Advertising Association). Other items that trace the roots of organized outdoor advertising, providing it with a sense of history and historical importance, are also included.

[NOTE: Some large materials have been removed to the Oversize Materials Series. A Listing may be found at the end of this container list.]

Arranged alphabetically by topic. Letter size folders are followed by legal size folders in two runs.

Fairleigh Dickinson University
Archives, 1980s
Box HI1 - Letter Size
Correspondence, 1973-74
Box HI1 - Letter Size
Correspondence, 1986
Box HI1 - Letter Size
Holdings Bibliography, 1981
Box HI1 - Letter Size
Smithsonian Center for Advertising History, 1980s

[Smithsonian Museum of American History, brochures; Modern Advertising History Program]

Box HI1 - Letter Size
Warshaw Collection of Business Americana, 1953
Box HI1 - Letter Size

Articles

[See also Box HI4]

Article - No Title, on Outdoor Advertising Association, 1941
Box HI1 - Letter Size
Contemporary Art in Outdoor Advertising, 1929
Box HI1 - Letter Size
Dawn of Advertising, The, Fortune, 1958
Box HI1 - Letter Size
Evolution of the Billboard - Communications and the Shaping of America, The, by Milton L. Gish, 1976
Box HI1 - Letter Size
Explanation of Alphabetical Groups in the Sale of Advertising, undated
Box HI1 - Letter Size
Organization in the Outdoor Medium, 1951
Box HI1 - Letter Size
Outdoor Advertising Thesis, by James Stanton, 1934 June 7, Texas Christian University, Fort Worth, Tex.
Box HI1 - Letter Size
The Poster Movement and Art Nouveau, undated
Box HI1 - Letter Size
Posters, 1939
Box HI1 - Letter Size
The Trend of the Times by C.B. Lovell, nd.
Box HI1 - Letter Size
Various Articles, 1933-1953
Box HI1 - Letter Size

Associations

[See also Box HI4]

Advertising Federation of America, 1930s-1950s
Box HI1 - Letter Size
Associated Advertising Clubs of the World, Poster Advertising Department, 1922-1925
(3 folders)

[Proceedings; No. I: Poster Advertising Department of the Associated Advertising Clubs of the World: 1922 June 13, [Art Institute] Milwaukee, Wisc.

No. II: Poster Advertising Department of the Associated Advertising Clubs of the World, 1923 June 5, [Hotel Chalfonte] Atlantic City, N.J.

No. III: Outdoor Advertising Meeting Held Under Auspices of General Outdoor Advertising Company at the YMCA in Jersey City, N.J., 1925 Nov. 11]

Box HI1 - Letter Size
Associated Bill Posters
Correspondence and Miscellaneous, 1900s
Box HI1 - Letter Size
Letterhead, 1907 and undated
Box HI1 - Letter Size
Newsletter, 1900s-1910s
Box HI1 - Letter Size
Officers, 1904
Box HI1 - Letter Size
Associated Bill Posters Protective Company, 1903
Box HI1 - Letter Size
Financial Advertisers Association, 1928
(2 folders)

[Report of Research Committee on Advertising]

Box HI1 - Letter Size
Foster and Kleiser - Historical Materials, 1980
Box HI1 - Letter Size
National Sign Association, 1930s
Box HI1 - Letter Size
Outdoor Advertising Association of America (OAAA)
Code of Ethics, undated
Box HI1 - Letter Size
Correspondence on Advertising History, 1928 and 1934
Box HI1 - Letter Size
Correspondence, Speeches, 1931-1946
Box HI1 - Letter Size
Correspondence, Statements, Anecdotes, 1925-1961

[Includes information submitted to Dunn and Bradstreet; information on 1891 meeting to form an outdoor association by F.A. Fitzgerald; quotations from The Billposter, 1896-1897]

Box HI1 - Letter Size
Correspondence, Writings, 1931
Box HI1 - Letter Size
Brief Outline of the History of Selling in the Outdoor Advertising Medium, 1935

[Under the Following Titles: (1) National Selling (2) Policy (3) Comparative Sales costs of Special Representation (4) Organization and Work (5) Copy and Art Work (6) Merchandising of Campaigns (7) National Advertisers Using the Medium (8) What Outdoor Advertising, Incorporated Has Achieved]

Box HI1 - Letter Size
Early History of Outdoor Advertising, by John D. Mishler, [ca. 1928]
Box HI1 - Letter Size
Electrical Breakfast Promotional Sample Billboard, undated
Box HI1 - Letter Size
Governing Policies, 1940-1941
Box HI1 - Letter Size
Historical Outline, 1980s
Box HI1 - Letter Size
Newsletter, Association News, Typescript, ca. 1951
Box HI1 - Letter Size
Operations Service Manual, undated
Box HI2 - Letter Size
Organizational Set-up, 1938; Reorganization Plans, 1946
Box HI2 - Letter Size
Organizations and Committee Meetings, 1952
Box HI2 - Letter Size
Papers, 1906-1976
Box HI2 - Letter Size
The Outdoor Story, 1954, 1961
(2 folders)
Box HI2 - Letter Size
Topics, Operational, 1930s
Box HI2 - Letter Size
Poster Advertising Association (PAA)
Correspondance, Clippings, 1925-1926
Box HI2 - Letter Size
Letter to Members, 1924
Box HI2 - Letter Size
Papers, 1900s-1930s

[Includes booklet Posters: Facts about Poster Advertising and the City Beautiful, 1922]

Box HI2 - Letter Size
Record of Attendance, 1913 Convention
Box HI2 - Letter Size
Poster Appraisal Service, 1948
Box HI2 - Letter Size
Whitmier and Anderson, 1940s
Box HI2 - Letter Size
Electric Spectaculars - Miscellaneous Materials, 1935
Box HI2 - Letter Size
Historical Documents, 1898-1920s
Box HI2 - Letter Size
Miscellaneous Photos, undated

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box HI2 - Letter Size
Old Clippings, 1909-1913
Box HI2 - Letter Size
Old Newsletter Photographs, 1976 and undated

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box HI2 - Letter Size
Old Publications, 1930s
Box HI2 - Letter Size
Painted Bulletins Catalogue, 1917
Box HI2 - Letter Size
Posters of a Lifetime, 1930s
Box HI2 - Letter Size
Posters - Miscellaneous Photos, 1948 and undated

[Miscellaneous Photos: Maryland State Police radar speed zone, signs painted on building sides]

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box HI2 - Letter Size

Miscellaneous

[See also Box HI4]

Anniversary Book, 1990
Box HI2 - Letter Size
Book Stock Placard, I am the Poster, undated
Box HI2 - Letter Size
Burma Shave, 1991
Box HI3 - Letter Size
Executive Digest, 1955
Box HI3 - Letter Size
Historical Memoranda, 1980s-1990s
Box HI3 - Letter Size
Jaguar Comes to California, 1991
Box HI3 - Letter Size
Looking Ahead to the Future of Outdoor Advertising, 77 pp., 1961
(5 folders)
Box HI3 - Letter Size
Notes for a Poster Book, 1972
Box HI3 - Letter Size
Papers, Jantzen Pamphlet [1930s]

[ Geneva Ad Mockup, undated]

Box HI3 - Letter Size
Posters USA, Exhibition of American Posters from Levi Berman, 1957
Box HI3 - Letter Size
Referendum Rescinding Resolution on Hard Liquor Advertising, 1933
Box HI3 - Letter Size
Reports - Explanation of Alphabetical Groups in the Sale of Advertising, by A.J. Cusack, undated
Box HI3 - Letter Size
Unidentified Lists, 1902-1986

[Unlabeled (undefined lists): OAINDEX (possible competition winners); OAAAHIS (outline history of OAAA 1800s-1986); FOS&KL ( Foster & Kleiser history 1871-1921); OAAACOMP (list of industries with book number I or II); ORR ( Garrett Orr Outdoor Advertising Designs); ELLER (Eller Outdoor Advertising List of Color Negatives 1970s - with book number); COMPHIST (Advertising Companies history from 1902-1986); ADCOUNCI ( Ad Council - public service recipients); OAAAOFF (Officers of Outdoor Advertising Association and merged groups 1891-1980); OAAADV (Advertisers - Largest National Accounts with amount - for years 1954-1985)]

Box HI3 - Letter Size
Various Photographs, undated
(7 folders)

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box HI3 - Letter Size

Articles

[See also Box HI1]

Intensive Course in Outdoor Advertising: Part 1 History and Scope of Advertising, undated
Box HI4 - Legal Size
No, There's Nothing New Under The Sun - Not Even Outdoor Display Advertising, by F.B. Harrington, undated
Box HI4 - Legal Size
Organized Outdoor Advertising, 1930s
Box HI4 - Legal Size
Paver, John: The Outdoor Market, 1932
Box HI4 - Legal Size
The Story of Organized Outdoor Advertising, undated

[Copy of an address by S.N. Holliday in New York to women's clubs]

Box HI4 - Legal Size
'Want Ad' Started Country Boy on Way to Top, 1925

Information about K.H. Fulton and Barney Link

Box HI4 - Legal Size

Associations

[See also Box HI1]

Advertising Federation of America, 1930s-1950s
Box HI4 - Legal Size
Articles, background of development of outdoor advertising industry, 1904, 1934, 1946

[Includes: article in The Dairyland Farmer regarding How Ringlings Got Started 1946 Feb. 25; Information regarding The Organization in the Outdoor Medium-Industry by H.E. Fisk, undated; History of the Development of Outdoor Advertising, 1934 Jan. 7]

Box HI4 - Legal Size
Associated Bill Posters, 1900s
Box HI4 - Legal Size
Associated Bill Posters, Name Changes, 1906-1927
Box HI4 - Legal Size
OAAA-Logo Designs, 1930s
Box HI4 - Legal Size
OAAA-Historical Background: Name Changes, 1925-1927, 1934
Box HI4 - Legal Size
OAAA-Name Changes, Outline, 1897-1931
Box HI4 - Legal Size
Painted Outdoor Advertising Association Regulation, Incorporation Papers, 1920, 1921, 1925, 1926

[Article A Few Facts on Outdoor Advertising by Thomas Cusack Company, 1920s; Article, The Fallacies of Formula Legislation in The American Painter and Decorator, 1926]

Box HI4 - Legal Size
Painted Outdoor Advertising Association, 1925 and 1930s
Box HI4 - Legal Size
Poster Advertising Association - Papers, 1900s-1930s
Box HI4 - Legal Size

Miscellaneous

[See also Boxes HI2-HI3]

Extension of Powers and Amendments of the Outdoor Advertising Industry in the United States, 1947
Box HI4 - Legal Size
Link, Barney, Papers, 1922-1961

[Includes Hall of Fame Citation, 1961]

Box HI4 - Legal Size
Notes for a Poster Book, 1972
(4 folders)
Box HI4 - Legal Size
Scrapbook, [ca. 1900]

[NOTE: Original is fragile and closed to researchers. Please refer to the Use Copy in Box HI6]

Box HI5
Use Copy of Scrapbook, [ca. 1900]
Box HI6
Binders of historical photographs, 1890s-1980s
Box HI7
Times Square (N.Y.) Spectaculars and other billboards, 19890s-1980s
Box HI7
Structures and billboard erection, 1890-1980
Box HI7

7. INTERNATIONAL SERIES, 1960-1989 (bulk 1970-1985)

The series contains files on a wide range of outdoor advertising companies, associations and expositions around the world. Most of the material is dated in the 1970s and 1980s, and serves to provide more of a sense of the global reach of outdoor advertising than an in-depth understanding. Canada and England are the most heavily represented countries in this series, but there are also limited materials on the outdoor industry elsewhere in the world.

Arranged alphabetically by country. Letter size folders are followed by legal size folders in two runs.

[NOTE: Some large materials have been removed to the Oversize Materials Series. A Listing may be found at the end of this container list.]

Australia, 1975
(2 folders)

[ Outdoor Advertising Association of Australia; Australia-wide surveys; flyer, Posters into the 1980s; review of surveys by David T. Bottomley at E.SOA conference; spiral binder, Public Attitudes to Outdoor Advertising; spiral binder, An Australia Public Attitude Survey]

Box IN1 - Letter Size
Austria, 1980s
Box IN1 - Letter Size
Companies
Gallup, 1980s
Box IN1 - Letter Size
Hook, 1970s;

[Traffic Origin Study and Outdoor Advertising Study]

Box IN1 - Letter Size
MEDIACOM, 1970s-1980s
Box IN1 - Letter Size
OAS, 1960s
Box IN1 - Letter Size
Ruddy, E.L. 1960s
(2 folders)

[The Toronto Market: A Study of Traffic and Outdoor Advertising Coverage]

Box IN1 - Letter Size
Trans Ad, 1980

[Trans Ad Ltd. Communications Plan for Canadian Market; presentation to J. Walter Thompson by C. Henri, for Brooke Bond Foods Ltd.]

Box IN1 - Letter Size
Urban Outdoors, 1980
Box IN1 - Letter Size
Industry Associations
Outdoor Advertising Association of Canada (OAAC)
Promotional Materials, 1987
Box IN1 - Letter Size
Rates and Allotments, 1968
Box IN1 - Letter Size
Poster Advertising Association of Canada (PAAC)
Miscellaneous, 1921-1961

[Minutes of the 56th Annual Meeting, 1959; Address to Canadian Poster Association, 1961]

Box IN1 - Letter Size
Plant Operators Manual, undated
Box IN1 - Letter Size
Rates and Allotments, 1960
Box IN2 - Letter Size
Research
COMB, 1980s;

[Market Data Reports, 1986-1988; Average Daily Outdoor Circulation, 1979]

Box IN2 - Letter Size
Traffic Audit Bureau, 1954

[A Study of Poster Coverage in London, Ontario]

Box IN2 - Letter Size
Traffic and Trade, Inc., 1956

[ The Guelph (Canada) Outdoor Market: A Study of Traffic and Outdoor Advertising Coverage]

Box IN2 - Letter Size
Traffic and Trade, Inc., 1957

[Report, Outdoor Markets in Southern Ontario: A Study of Traffic and Outdoor Advertising Coverage]

Box IN2 - Letter Size
Vendors
Otto Fastening Systems, 1988
Box IN2 - Letter Size

Chile

[See also Box IN5]

Heres, undated
Box IN2 - Letter Size
Outdoor Markets (Chicago influence on Copenhagen Adv.), 1967
Box IN2 - Letter Size

England

[See also Box IN5]

[See also the entry for Great Britain]

Companies
BTA, undated
Box IN2 - Letter Size
CIE, 1979
Box IN2 - Letter Size
London & Provincial, 1970s

[ Street Furniture, A Design Council Catalogue of London and Provincial Posters, undated]

Box IN2 - Letter Size
London Transit Advertising, 1970s - 1980s
Box IN2 - Letter Size
London Transport Advertising, 1980
Box IN2 - Letter Size
Media in Motion, 1980s
Box IN2 - Letter Size
Mills & Allen, 1980s
Box IN2 - Letter Size
More-O'Ferrall, 1980s
Box IN2 - Letter Size
Poster Motors, 1980s
Box IN2 - Letter Size
Industry Associations
British Poster Advertising Association (BPAA)
Booklets, 1960s

[Unbound booklets include: Poster Research into Creative Elements; Outdoor Advertising Site Numbering; This Could Hit You!-Control of Outdoor Advertising in Areas of Special Control]

Box IN2 - Letter Size
Brochure, Colour Speaks, undated
Box IN2 - Letter Size
Conferences, 1959
Box IN2 - Letter Size
Poster Buyer's Handbook, 1971
Box IN2 - Letter Size
Poster Collection, 1964
Box IN3 - Letter Size
Clippings
Miscellaneous, 1989-1990

[Includes Poster Scene, 1989, and the 1989 award winner for outdoor advertising]

Box IN3 - Letter Size
Expositions
Expositions, 1969-1980

[Biederman, Charles, Arts Council of Great Britain booklet, 1969; Outdoor and Transport Advertising, 1980]

Box IN3 - Letter Size
Miscellaneous
Great Britain Opposed to Local Control of Billboards, 1921
Box IN3 - Letter Size
The Pow-Wow, Birth and Whittington, 1915
Box IN3 - Letter Size
Research
British Posters, Ltd., 1977

[British Posters: 4 Week Audience Study]

Box IN3 - Letter Size
IPA, 1964

[Poster Audience Surveys]

Box IN3 - Letter Size
Outdoor Advertising Council, 1970s
Box IN3 - Letter Size
Wilbur Smith & Associates, 1960

[Report, Imperial Oil in the London Market: A Study of Traffic and Station Sales]

Box IN3 - Letter Size
Finland, 1989
Box IN3 - Letter Size

France

[See also Box IN5]

Companies
Claude Publicité, 1970s & undated
Box IN3 - Letter Size
France Bus, 1970s
Box IN3 - Letter Size
France Rail Publicite, 1970s
Box IN3 - Letter Size
Metrobus, 1970s
(2 folders)
Box IN3 - Letter Size
SICMEA, undated
Box IN3 - Letter Size
Voilamur, 1980s
Box IN3 - Letter Size
Expositions
Advertising Collection Expositions, 1980s
Box IN3 - Letter Size
Manufacturers and Suppliers
Prisme, MA Pub, Fornell's, Doi Hau Emuldo, 1980s
Box IN3 - Letter Size
Germany, 1960s & 1980s
Box IN4 - Letter Size

Great Britain

[See also England]

Great Britain: Legislation, Legislative and Other Activities Affecting Outdoor Advertising, 1893 - 1938
Box IN4 - Letter Size
The Guardian articles on posters, 1972
Box IN4 - Letter Size
Holland, 1979- 1980; Intermarco-Farner (International)

[(European Survey; unbound and 1979- 1980 bound Publex material (Holland); Classification Survey, poster with musical echo; confidential report, Outdoor Posting in Holland and Publex position; confidential report, Value of Posters in Holland (about half in Dutch)]

Box IN4 - Letter Size
Holland, 1980s
Box IN4 - Letter Size
India, undated
Box IN4 - Letter Size
Ireland, 1970s
Box IN4 - Letter Size
Israel, 1989
Box IN4 - Letter Size
Italy, 1970s
Box IN4 - Letter Size
Mexico, 1980
Box IN4 - Letter Size

Netherlands

[See Holland]

South Africa, 1980s
Box IN4 - Letter Size
Spain, 1979
Box IN4 - Letter Size
Sweden, 1980s
Box IN4 - Letter Size
Switzerland, 1980s
Box IN4 - Letter Size
Sources for Foreign Advertising Information, undated; International Membership, 1990
Box IN4 - Letter Size
IAA International Survey, 1979
Box IN4 - Letter Size
International Conference of Outdoor Advertising, 1960
Box IN4 - Letter Size

Chile

[See also Box IN2]

Heres, undated
Box IN5 - Legal Size

England-Companies

[See also Boxes IN2-IN3]

More-O'Ferrall, 1980s
Box IN5 - Legal Size

France

[See also Box IN3]

Companies
More-O'Ferrall, n.d
Box IN5 - Legal Size
Expositions
Advertising Collection Expositions, 1980s
Box IN5 - Legal Size
Publications, 1970s-1980s
(2 folders)
Box IN5 - Legal Size

8. ISSUES AND ACTIVITIES SERIES, 1920-1986 (bulk 1938-1968)

The series covers a range of activities that involved the OAAA and the outdoor industry. The main topics include building maintenance, press, public service, sales and World War II-era wartime activities. Significant files include those concerning the energy crisis of the 1970s, showing how the U.S. government mandates to reduce energy consumption impacted the outdoor industry in a variety of ways, from restrictions on illuminated signage to gasoline rationing and speed limit reductions. Other important sections in this series include files on association reorganization plans, the relationship between the outdoor industry and public service associations, outdoor sales promotion, and support of World War II.

Arranged alphabetically by topic. Letter size folders are followed by legal size folders in two runs.

[NOTE: Some large materials have been removed to the Oversize Materials Series. A Listing may be found at the end of this container list.]

Building Donations, 1970-1975

[Donation record with related correspondence; Art donations, etc.]

Box IA1 - Letter Size
Building Maintenance-Photos of Headquarters, ca. 1948

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box IA1 - Letter Size
Building-Report on Association Building, 1960 Jan. 18
Box IA1 - Letter Size
Facilities Maintenance of Headquarters, 1946-1958

[Definitive outline of organization and responsibility with assigned office space 1950; Blueprints 1947]

Box IA1 - Letter Size
Headquarters Task Committee, 1956-1965
(2 of 2 folders; Folder 1 of 2 placed in Legal Size Box IA17)
Box IA1 - Letter Size

Energy Crisis

[See also Box IA17]

Clippings and Press Releases, 1974-1979
Box IA1 - Letter Size
Correspondence, 1974-1979
(2 folders)
Box IA1 - Letter Size
Energy-General (Memos), 1973
(3 folders)

[(Office Records 1970s Files of Frank Cawl; Energy Crisis File, 1975: Bills, Correspondence; Planned illumination schedule; conference report; Article- William Simon's 'House of Cards' at FEO (Federal Energy Office); booklet, Citizen Action Guide to Energy Conservation; flyer, Electric Signs and the Energy Supply; House Bill HR 11450, Energy Conservation Rationing; confidential memo to members on recommendation for temporary 25% reduction of energy consumption; President Nixon's proposal to eliminate lighting in Times Square; charts of kilowatt hours)]

Box IA1 - Letter Size
FEA-Energy Conservation Contingency Plan, 1976

[Proposed energy conservation contingency plan; emergency restrictions on illuminated advertising and certain gas lighting; Frank Cawl's files]

Box IA1 - Letter Size
FEA-Energy Posting Campaign, 1977

[ Keep off the Gas Campaign; transcript of Corporate Energy Conservation Panel-Annual Washington Conference of the Advertising Council; location list in Baltimore metropolitan market; article reprints; (Alabama) Governor's Traffic Safety Conference-photo; traffic safety newsletter; bumper stickers; Frank Cawl's files?]

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box IA1 - Letter Size
Government Proposals and Findings, 1978-1979

[House of Representatives report-Emergency Energy Conservation Act of 1979; written testimony by OAAA to Subcommittee on Energy Regulation; statement of John F. O'Leary, -deputy secretary of US Department of Energy; new reprints; stand-by energy conservation plan of 1978; Emergency restrictions on illuminated advertising and certain gas lighting; energy crisis facts; Public Law 96-102-Standby Motor fuel Rationing; Congressional Record; memoranda; correspondence]

Box IA2 - Letter Size
Legislation, 1976-1979
Box IA2 - Letter Size
Advertising Lighting Restrictions; Plan #3, 1979 Feb.
Box IA2 - Letter Size
Energy Conservation Myth, Restrictions of Outdoor Advertising Illumination, 1979
Box IA2 - Letter Size
Facts Relating..., 1974
Box IA2 - Letter Size
Incentive to Conserve Energy, 1980
Box IA2 - Letter Size
Legislation, 1973-1974

[ Save America-Save 25%: U.S. Chamber of Commerce conservation campaign; news clippings; speed limit; Congressional Record-fuel allocation; year-round daylight savings time; voluntary and temporary reduction of energy consumption; energy crisis: position of unions; DOT News; carpooling; Senate Bill S. 2176; Remarks of the President [Nixon] upon announcing creation of the Federal Energy Office; Frank Cawl's files?]

Box IA2 - Letter Size
OAAA Response to Plan #3, ca. 1979
Box IA2 - Letter Size
First Amendment Issues, 1970s-1980s; Safety, 1973
Box IA2 - Letter Size

Organization

[See also Box IA17]

OAAA/IOA Merger Plan, 1970

[Proposed revised constitution and bylaws of OAAA; correspondence]

Box IA2 - Letter Size
OAAA Regional Representation, 1940s
Box IA2 - Letter Size
Organizational Review Committee, 1969-1971
(Folders 1-2 of 5)

[Correspondence; constitution with proposed amendments; street map of New York City; list of lease space and price; meeting minutes; organizational and text description of each organization; plan of merger; proposed revision of constitution; minutes; questions; copies of journal advertisement for OAAA; target accounts; dues structure; plans building of government-or notices; meeting minutes]

Box IA2 - Letter Size
Organizational Review Committee, 1969-1971
(Folders 3-5 of 5)
Box IA3 - Letter Size
Outdoor Advertising Association of America, Inc. Organization Memberships, 1932
Box IA3 - Letter Size
Reorganization Plan, 1940
(2 folders)
Box IA3 - Letter Size
Reorganization Report, 1946

[Chart of Organization and Responsibilities]

Box IA3 - Letter Size
Reorganization of OAAA, 1957-1964
Box IA3 - Letter Size

Press Clippings and Reprints

[See also Box IA18]

Clippings
Clippings and Copies, 1965

[News and copies regarding War on Ugliness and Highway Beautification; news clipping on billboard control; Lady Bird Johnson; Lyndon B. Johnson; Jack Valenti, White House aide; Administrative Beautification Bill; billboard bonus; scrapbook of articles: Washington Post, Washington Star, Washington Daily News, Wall Street Journal, Chicago, Miscellaneous News Papers]

Box IA3 - Letter Size
Clippings and Reprints, 1970-1991
Box IA3 - Letter Size
Miscellaneous Clippings, 1949-1985
Box IA3 - Letter Size
Outdoor Advertising - Magazine Clippings, 1960-1966
(2 folders)
Box IA4 - Letter Size
Scrapbook, 1929-1937 [News Clippings]
Box IA4 - Letter Size
Trade publication clippings, 1984-1987
Box IA4 - Letter Size
Publications - General
Highway Aesthetics by Richard Hill, 1970
Box IA4 - Letter Size
Member Publications, 1980s
(4 folders)
Box IA4 - Letter Size
More Circulation..., 1939
Box IA4 - Letter Size
Opportunity in National Painted Display Advertising by John Paver, ca. 1952
Box IA4 - Letter Size
Outdoor Advertising Design, 1958

[This copy presented to Odell Hathaway]

Box IA4 - Letter Size
The Art of Advertising Outdoors by Hal Stebbins, undated
Box IA4 - Letter Size
The Benefits of Outdoor Advertising by Walter Van Broock, ca. 1930
Box IA4 - Letter Size
The Big Outdoor, undated
Box IA4 - Letter Size
Publications - Trade Press

[See also Box IA19]

Advertising Age and related papers, 1948-1951

[Reprints, 1948, 1951; Correspondence, 1948-1950]

Box IA4 - Letter Size
Advertising Agency, 1958 Jan. 17
Box IA4 - Letter Size
Chicago Public Library Book Bulletin, A Trade Association Uses The Public Library, 1953 Jan.
Box IA4 - Letter Size
Outdoor Advertising, undated
Box IA4 - Letter Size
PR Reporter, 1962 June 25
Box IA4 - Letter Size
Printer's Ink reprints, 1947, 1961
(2 folders)
Box IA4 - Letter Size
Public Utilities Fortnightly, 1957 Aug. 15
Box IA4 - Letter Size

Public Service

[See also Box IA19]

Outdoor Advertising contributions to public service campaigns during 1950, 1951

[Pamphlet and citation from American Red Cross]

Box IA4 - Letter Size
Public Service Reports and Correspondence, 1940-1957

[Booklet- In the Public Interest; booklet- In the Spirit of Service; reports; correspondence]

Box IA4 - Letter Size
Papers - Public Service, 1947-1959

[Organization and history of OAAA; public service campaigns; endorsement of American Heart Association; American Cancer Society; Association of Statistical Records; National Institute for Mental Health Inc.; Association of National Advertisers]

Box IA4 - Letter Size
Publication, Again We Serve, 1951-1952
Box IA5 - Letter Size
Public Service Organizations, 1987-1991
(2 folders)

[ Billboard Believers Public Service List; evaluation forms from survey 1989-1991]

Box IA5 - Letter Size
Public Service Organization letters to Outdoor Companies, [ca. 1954-1991]
(2 folders)
Box IA5 - Letter Size

Public Service Associations

[See also Box IA19]

The Advertising Council, Inc., New York, 1942-1965
(2 folders)
Box IA5 - Letter Size
Billboard Believers, 1987-1991
(5 folders)
Box IA5 - Letter Size
Chamber of Commerce of the United States, 1945-1948
Box IA5 - Letter Size
Committee on Consumer Relations in Advertising, 1941-1949
(2 folders)

[(Note on outside of original folder- “To Mr. Blake's knowledge this committee is no longer in existence 1952 Mar. 10” ); Consumer Movement, Roadside Protection, Public Survey, Business Sponsored Educational Films]

Box IA5 - Letter Size
Committee on Consumer Relations in Advertising, 1949-1951
Box IA5 - Letter Size
Community Action Network, 1991
Box IA5 - Letter Size
National Committee for Traffic Safety, 1947-1954
Box IA6 - Letter Size
National Fire Protection Association, 1947
Box IA6 - Letter Size
National Municipal League, 1947-1954
Box IA6 - Letter Size
National Safety Council, ca. 1950-1963
(2 folders)
Box IA6 - Letter Size
National Society for Crippled Children and Adults, Inc., 1951-1952
Box IA6 - Letter Size
Public Relations Posters, undated
Box IA6 - Letter Size
Publications: Silent Servant of Public Service Newsletter, 1989-1991
Box IA6 - Letter Size

Public Service Campaigns

[See also Box IA19]

Armed Forces Recruiting, 1947-1957
(2 folders)

[Correspondence; news clippings; articles; photo; letters of appreciation; awards]

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box IA6 - Letter Size
Conservation, 1956-1984
Box IA6 - Letter Size
Drunk Driving/DECA, ca. 1985
Box IA6 - Letter Size
Education-Papers, 1970-1984
Box IA6 - Letter Size
Foster & Kleiser Files, 1977-1982
Box IA6 - Letter Size
General Outdoor Advertising Company
Philadelphia Local Campaigns, 1953
Box IA6 - Letter Size
Public Service Campaign Brochures, 1953-1957
Box IA6 - Letter Size
Houston Poster Advertising Company
Booklet, Privileged Communications, 1963
Box IA6 - Letter Size
Iranian Hostage Crisis-Papers, 1981
Box IA6 - Letter Size
IRS Public Service Campaign, 1987
Box IA6 - Letter Size
Letter to Presidential organization chairman about Civil Defense Mobilization, 1967
Box IA7 - Letter Size
Miscellaneous public service campaigns, 1986
Box IA7 - Letter Size
Moral Re-Armament, 1939-1940
Box IA7 - Letter Size
OAAA
Publication, Gem of the Month, 1953
Box IA7 - Letter Size
Social Welfare Data, 1968-1985

[Clipping, Outdoor Reacts Mildly to New Law on Controls and Beautification; Social Welfare Campaign; correspondence]

Box IA7 - Letter Size
U.S. Treasury Department of Defense Bond Program, 1951 July
Box IA7 - Letter Size
Patriotism, 1957-1961
Box IA7 - Letter Size
Poster Campaigns- Vietnam War, 1973 Feb. 23

[O'Mealia Outdoor Advertising]

Box IA7 - Letter Size
Radio Free Europe, ca. 1953
Box IA7 - Letter Size
Social Welfare, 1957-1997
Box IA7 - Letter Size
Traffic Safety, 1930-1987
(3 folders)
Box IA7 - Letter Size

Sales Associations

[See also Box IA20]

National Restaurant Association, 1950-1951
Box IA7 - Letter Size
Patrick Poster Displays, ca. 1989
(3 folders)

[Idea Bank]

Box IA7 - Letter Size

Sales Leasing

[See also Box IA20]

Leasing, Miscellaneous, 1930-1955

[Standard Set Showings of Equal Advertising Value, 1930; Reprints: ASA-Model Sign Ordinance, 1952; Reprints: Wisconsin Operations Clinic, 1952; The System That Charts Itself, 1954 April: Walker & Company; Leases-The Foundation of OA, 1954; Talk by Frank Metzdorf - Successful Leasing Techniques, 1955; a skit in 3 scenes on leasing]

Box IA7 - Letter Size
Operations Manual Leasing topics, 1939
Box IA7 - Letter Size
Media Comparison, 1984-1991
(4 folders)
Folder 1: Cost-per-Thousand
Box IA7 - Letter Size
Folder 2: Evaluation and Testimonials
Box IA7 - Letter Size
Folder 3: Miscellaneous
Box IA7 - Letter Size
Folder 4: Planning
Box IA7 - Letter Size
Outdoor Advertising vs. other Media, 1960

[Report, The Happy Medium: A Case Study on How to Select Media to Increase Sales]

Box IA7 - Letter Size
Outdoor Advertising vs. Other Media, ca. 1960
(2 folders)
Box IA7 - Letter Size
Outdoor Advertising vs. Radio, 1939 Mar. 9
Box IA7 - Letter Size
Panels - Junior, 1948-1953

[Article reprint, Junior Panel Story]

Box IA7 - Letter Size
Local Sales Session-OAAA, 1965

[Proceedings of the Local Sales Sessions of the Annual Meeting of the Outdoor Advertising Association of America, Inc.: typed pages bound in hardback cover]

Box IA8 - Letter Size
National Conference on Local Sales-OAAA, 1962

(Proceedings of OAAA National conference on Local Sales: typed pages bound in hardback cover)

Box IA8 - Letter Size
National Sales Session-OAAA, 1963

[Proceedings of the National Sales Session of the Outdoor Advertising Association of America, Inc.: typed pages bound in hardback cover]

Box IA8 - Letter Size
Industry Information, 1986-1990
Folder 1: Structures
Box IA9 - Letter Size
Folder 2a: Miscellaneous
Box IA9 - Letter Size
Folder 2b: Miscellaneous
Box IA9 - Letter Size
Folder 3: Cost Data
Box IA9 - Letter Size
Folder 4: IOA Reports
Box IA9 - Letter Size
Miscellaneous, 1930-1959
Box IA9 - Letter Size
National Sales Volume By Years (Statistics), 1931-1968
Box IA9 - Letter Size
1958, Junior Poster Panels, Rates
(3 folders)

[Arranged by state]

Box IA9 - Letter Size
1958-1960,Rates and Allotments-OAAA
Box IA9 - Letter Size
1966, Directory of Outdoor Advertising Companies
(2 folders)

[Arranged by state]

Box IA9 - Letter Size
1966,Outdoor Rate and Market Service: Official Record of the Standardized Poster Medium

[Arranged by state]

Book 1, Ala. - Ind.
(2 folders)
Box IA9 - Letter Size
Book 2, Iowa - Mont.
(2 folders)
Box IA10 - Letter Size
Book 4, R.I. - Wyo.
(2 folders)
Box IA10 - Letter Size
1981 Jan.,The Buyer's Guide to Outdoor Advertising
(3 folders)

[Arranged by state]

Box IA10 - Letter Size
1982 Sept.,The Buyer's Guide to Outdoor Advertising
(3 folders)

[Arranged by state]

Box IA10 - Letter Size
1984 Mar.,The Buyer's Guide to Outdoor Advertising
(3 folders)
Box IA11 - Letter Size
1985 Mar., The Buyer's Guide to Outdoor Advertising
(3 folders)

[Arranged by state]

Box IA11 - Letter Size
1986 April, The Buyer's Guide to Outdoor Advertising
(3 folders)
Box IA12 - Letter Size
Business-Winter, 1941

( F.O.B. Keep Her Buying this Winter, an address delivered at the American Bottlers of Carbonated Beverages Convention by Kerwin Fulton)

Box IA12 - Letter Size
Local Sales Promotion Plan Subscription Agreement-Sample Forms, undated
Box IA12 - Letter Size
Merchandising presentation, Libby McNeil and Libby, undated
Box IA12 - Letter Size
Miscellaneous Booklets, 1903-1972

[Booklet, Certification of Incorporation and By-Laws of the Associated Bill Posters and Distributors Protective Company, 1903; Constitution of Associated Bill Posters & Distributors of the United States and Canada, with attached amendments, 1906; booklet, Outdoor Sales Tickler, 1940; booklet, Federal Litigations 1912-1952; booklet, Billboard Basics, ca. 1972]

Box IA12 - Letter Size
Miscellaneous Correspondence, 1943-1946
(2 folders)
Box IA12 - Letter Size
National Sales Executives International-Organization Handbook and Annual Report, 1958-1959
Box IA12 - Letter Size
No Waste Words, 1940-1956

[(Handwritten note, See also To Make a Long Story Short) (long-story-short original painting, record of shipment; radio spot announcements)]

Box IA12 - Letter Size
OA Ideas, undated
Box IA12 - Letter Size
OAAA-Regions-Promotional Report Number 6, 1940-1961
Box IA12 - Letter Size
OAAA- War Activities Resolution, 1939-1943
Box IA12 - Letter Size
Outdoor Advertising- The Inside on Outdoor Advertising or How to Lose Business and Alienate Customers, undated
Box IA12 - Letter Size
Papers, 1927-1939

[ Keeping Pace with the Times and the Crowd with Outdoor Advertising, 1931; hand-labeled with messages “Check against Follow the Crowd ” ; Follow the Crowd, flip chart; A Few Facts on Outdoor Advertising, written in response to attack from women's clubs, undated; How Outdoor Advertising Works; Personality of a Salesman-hand labeled; Manual of Information, undated; Manual and Procedure for Fieldmen, 1927]

Box IA12 - Letter Size
Papers, 1942-1955

[ Christmas posters; article reprint-Paint Industry; Coffee and Tea Industries magazine; Some Basic Facts; Outdoor Advertising For Banking; 1950-1955 Papers, including sales presentation material for new plant members; application for plant name change; application for poster town membership; statistical data for change of ownership]

Box IA12 - Letter Size
Papers - Pamphlets, ca. 1951-1961

[ Speaking of Billboards; Miami, Tell Your Story]

Box IA12 - Letter Size
Plants-Promotional Ideas, 1935-1952

[ Messages for Millions: Mass Communication, Land of the Fabulous Boom, Foreman Jock, advertising post cards, Advertise the American Way; El Paso, the year-round outdoor market, etc.; 1 small photograph]

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box IA12 - Letter Size
Poster Advertising- How to Buy an Audience for Your Advertising, 1963 Feb. 11
Box IA13 - Letter Size
Promoting Financial Institutions, 1940s
Box IA13 - Letter Size
Promotion- Foster & Kleiser IDEA Book, 1970s
(2 folders)
Box IA13 - Letter Size
Publication 54 Posters You Can Sell Now, undated
Box IA13 - Letter Size
Reports: The Youth Market,The Poster Showing, Visibility Achieved By Outdoor Advertising, 1950-1983
Box IA13 - Letter Size
Sales Prospectus-Building Supply Trade, ca. 1928

[Outdoor advertising for Building Supply Trade with pictures]

Box IA13 - Letter Size
Sales Tickler, 1929 Dec., 1930 Mar.
Box IA13 - Letter Size
Selling Strategies, undated
Box IA13 - Letter Size
To Make a Long Story Short, undated

[See No Waste Words]

Box IA13 - Letter Size
Associations
Advertising Federation of America, undated
Box IA13 - Letter Size
War Advertising Council No-2, 1944-1945
Box IA13 - Letter Size
Campaigns

[See also Box IA20]

Fire Protection-Outdoor advertising, 1943-1950
Box IA13 - Letter Size
Food Fights for Freedom campaign, 1943-1944
Box IA13 - Letter Size
National War Fund (Red Cross), 1943-1947
Box IA13 - Letter Size
Committees
National Advisory Council, 1943 Feb. 10
Box IA13 - Letter Size
Postwar Planning Board, 1944-1945

[Papers; minutes of Postwar Planning Board 1945 and 1947]

Box IA13 - Letter Size
Postwar Planning Board Correspondence, 1944

[ Raymond Loewy Associates Administrative Officers; Fisk, H.E.]

Box IA13 - Letter Size
War Activities Committee, 1943-1944
Box IA14 - Letter Size
Government

[See also Box IA20]

War Manpower Commission, 1943-1944

[Campaign of Information for the War Manpower Commission: Poster advertising sponsorship kit]

Box IA14 - Letter Size
War Manpower Commission; Manpower Requirements, 1941-1947

[Includes Census of Manufactures 1947 from the US Bureau of Census]

Box IA14 - Letter Size
Newsletters
OAAA Information Bulletin, 1943 May-1944 Sept.
Box IA14 - Letter Size
Numbered Bulletins, 1942-1945
Box IA14 - Letter Size
Number 5 on Postwar Planning, 1944 July 20
Box IA14 - Letter Size
OAAA War Activities, 1943-1945
Box IA14 - Letter Size
War Activities, 1943-1944
(3 folders)
Box IA14 - Letter Size
War Activities Bulletin, 1944
Box IA14 - Letter Size
War Activities Flash, 1943-1945
Box IA14 - Letter Size
War Activities Preview, ca. 1944
Box IA14 - Letter Size
Plant Operations

[See also Box IA20]

Illumination Procedures, 1941-1942
Box IA14 - Letter Size
Reports and Publications
Critical Analysis of Billboard Advertising During World War II, Los Angeles, Calif., 1946
Box IA14 - Letter Size
Essential Characteristics of the War-time function of the Outdoor Medium, 1943
Box IA14 - Letter Size
Guide to Effective War-time Advertising, ca. 1945
Box IA14 - Letter Size
How Advertising Went To War, 1944 Nov.
Box IA14 - Letter Size
Outdoor Advertising a Channel of Communication, 1942-1945
Box IA14 - Letter Size
Reference to Army and Navy in Advertising, 1941-1946
Box IA14 - Letter Size
Report: In the Nation's Service, ca. 1945
(5 volumers in 6 folders)
Box IA15 - Letter Size
In the Public Service Supporting Materials, 1943-1946
Box IA15 - Letter Size
Miscellaneous Photos, 1940s

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box IA15 - Letter Size
Press Clippings, 1943-1945
Box IA15 - Letter Size
Press Clippings- Posters Work for Victory Congressional Record, 1943 July 5
Box IA15 - Letter Size
The Road Ahead, 1943
Box IA15 - Letter Size
Report to the Treasury Departments...War Bond Quota Campaign, 1942 Nov.
Box IA15 - Letter Size
TAB Study of Postwar Activities, 1944 Dec.
Box IA15 - Letter Size
You Have A Share in Your Town's Post-war Jobs and Profits, 1944-1948
Box IA15 - Letter Size
Data Units, War Activities, 1943-1944

[ Hodges, J.C. Files]

Box IA16 - Letter Size
Record of War Activities, 1942-1945
Box IA16 - Letter Size
Record of War Activities, Papers, 1949
Box IA16 - Letter Size
War Related Activities, 1943

[ J.C. Hodges Files]

Box IA16 - Letter Size
Chicago Building, 1965-1969
(2 folders)

[Insurance; maintenance; mortgage; correspondence]

Box IA17 - Legal Size
Headquarter Task Committee, 1956-1965

[Commerce-Chicago Voice of Business; Business Management; New Office Buildings Chicago 1964-1965; Julien J. Studley, Inc.-Realtor; office layout floor-plan; report on association building; appraisal of property]

Box IA17 - Legal Size

Energy Crisis

[See also Box IA1]

Clippings and Press Releases, 1973
Box IA17 - Legal Size
Clippings and Press Releases, 1974-1979
Box IA17 - Legal Size
Presidential Press Releases/Energy, 1973-1974
(2 folders)

[ Frank Cawl's Files?]

Box IA17 - Legal Size
Solar Energy, 1977-1988
(2 folders)

[Correspondence; brochure folder by ARCO Solar, Inc.; solar powered billboard; Solarex brochures and booklets; Solarex newsletters-Project Abstracts; biographical sketch of Marshall W. Dietrich-NASA; Department of Transportation booklet-Solar Electricity as a power source for cathode protection]

Box IA17 - Legal Size
Fight Back Posting Campaign, Iran Hostage Crisis, 1980
(2 folders)

[Article reprints; press releases; folder-Ayatollah billboard campaign; correspondence; news clippings; first amendment; lists of poster locations; photographs]

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box IA17 - Legal Size

Organization

[See also Box IA2]

OAAA Organization Set-up, Titles, Responsibilities, ca. 1931-1952

[Charts; outlines; reports]

Box IA17 - Legal Size
OAAA Regions, ca. 1940-1944

[Maps; correspondence; folder OAAA-Regions-Number 6 (Outline of organized sales promotional effort developed by the local sales promotion committee of the sixth)]

Box IA17 - Legal Size
Plan of Reorganization of Association, 1932
Box IA17 - Legal Size

Press Clippings and Reprints

[See also Box IA3]

Clippings and Reprints, 1910-1929

[ The Economic Value of Outdoor Advertising, ca. 1920s; Significant Figures on Cost of Outdoor Advertising per Unit of circulation in United States, 1928; Billboards are Defended as “Public Art Galleries,” 1922]

Box IA18 - Legal Size
Clippings and Reprints, 1930-1939

[Association News, 1924; News clippings- Case Against the Billboard, 1931; News clipping-Boston Herald Award for distinguished leadership by John Donnelly and Sons of Boston, 1938; Facts booklet with cover letter, 1939; Keep America Beautiful report, ca. 1956]

Box IA18 - Legal Size
Clippings and Reprints, 1940-1955
(2 folders)
Box IA18 - Legal Size
Clippings, 1956-1959
Box IA18 - Legal Size
Newspaper Clippings, 1962-1964
(2 folders)

[(Files of Frank Blake) Billboard ban; forceful removal of billboards by New York Thruway Authority; pros and cons; AAA; booklet-Some Press Comment Favoring Outdoor Advertising]

Box IA18 - Legal Size
Clippings and Reprints, ca. 1965
(2 folders)

[(Question of billboard legality, 1967, billboard compliance, 1965, etc; The Communicator newspaper, 1965; Pennsylvania Outdoor News, 1965; AAA; Highway Beautification Bill-HR 8701-Lady Bird's Bill; night tree cutters; zoning battle; Vietnam support; Lady Bird Johnson; President Lyndon Johnson) (possibly collected by Tocker)]

Box IA18 - Legal Size
News Clippings, 1965
Box IA18 - Legal Size

Press - Trade Publications

[See also Box IA4]

A Few Facts on Outdoor Advertising, Painted Outdoor Advertising Association, undated
Box IA19 - Legal Size
Miscellaneous, 1941-1948

[Outdoor Primer for basics; Coca Cola; Hamm's Beer; 50th anniversary; Grain Belt Beer; electrical spectaculars; electric curtailment; history of billposting]

Box IA19 - Legal Size
OAAA News Reprints, 1938-1948
Box IA19 - Legal Size
PAA News (Poster Advertising Association), 1924 June 15
Box IA19 - Legal Size
Spirit of the Poster, undated
Box IA19 - Legal Size

Public Service - General

[See also Box IA4]

OAAA Public Service Reports and Promotional Booklets, 1940-1959
Box IA19 - Legal Size

Public Service Associations

[See also Boxes IA5-IA6]

Advertising Council, Inc., 1945-1997
Box IA19 - Legal Size
American Heritage Foundation, prefaced by Department of Justice, 1946-1949

[Freedom train-photo; schedule; flyers; information for press and radio; Boys Town News; meeting with Attorney General of US; speech of Tom C. Clark, attorney general]

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box IA19 - Legal Size
Partnership for a Drug-Free America, 1990
Box IA19 - Legal Size
Volunteers of America, 1989-1991
Box IA19 - Legal Size

Public Service Campaigns

[See also Boxes IA6-IA7]

Drunk Driving, [ca. 1980s]
Box IA19 - Legal Size
Drunk Driving, undated

[Silk-screened poster ideas- Smart Drinkers Let Sober Friends Drive and Real Friends Don't Let Friends Drive Drunk, by Foster and Kleiser]

Box IA19 - Legal Size
Family Theater Correspondence, 1948-1955

[(Files of Frank Blake) Father Patrick Peyton; summary; news clippings]

Box IA19 - Legal Size
Flags - Their Use in Advertising, 1940-1945
Box IA19 - Legal Size
Health, 1953-1990
Box IA19 - Legal Size
Religion, 1941-1986

[Miniatures, Boy Scouts, Nativity]

Box IA19 - Legal Size

Sales Associations

[See also Box IA7]

Outdoor Advertising Inc., 1941-1957
(2 folders)
Box IA20 - Legal Size

Sales Leasing

[See also Box IA7]

Leasing Contract-blank, undated

[ Vern Clark's file?]

Box IA20 - Legal Size

Sales Promotion

[See also Boxes IA12-IA13]

Luther A. Kohr Dairy Enterprises, Sales-Milk, ca. 1954

[Postcards; menus; advertiser; news letters]

Box IA20 - Legal Size
Outdoor Sales Excitement, undated
Box IA20 - Legal Size
Publication- See Power, 1957
(2 folders)
Box IA20 - Legal Size
Sales Tickler Bulletins, 1942 Mar.
Box IA20 - Legal Size
Sign/Copy Ideas-Papers, 1949-1955

[Copy ideas; 1 photo; folder of ideas]

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box IA20 - Legal Size
When America's Front Door Opens, Promotion-Painted Display, ca. 1958

[Price list or forms and printed material; one has sample forms in envelope]

Box IA20 - Legal Size

Wartime (World War II) Campaigns

[See also Box IA13]

USO Campaign, Loose Material, 1941
Box IA20 - Legal Size
War Bonds, 1943-1945
Box IA20 - Legal Size

Wartime - Government Programs

[See also Box IA14]

War Production Board, 1942-1945
Box IA20 - Legal Size

Wartime - Plant Operations

[See also Box IA14]

Energy Consumption, 1943-1945

[Survey of Electrical Energy Consumption by member of OAAA 1943]

Box IA20 - Legal Size

9. LOCAL MARKETS SERIES, 1929-1989 (bulk 1967-1989)

The series contains different types of outdoor advertising research studies that focus on specific areas, towns, regions, or communities, or demographic groups. The local focus was a distinctive feature of the outdoor industry, which until the late twentieth century was structured by an extensive network of relatively small firms that served a specific regional market. These studies are significant not only because they represent the local aspect of the outdoor industry's culture, but also because they connect research methodologies and specific advertising campaigns to real markets and sites.

Arranged alphabetically by state. Letter size folders are followed by legal size folders in two runs.

[NOTE: Some large materials have been removed to the Oversize Materials Series. A Listing may be found at the end of this container list.]

Alabama
Box LM1 - Letter Size
Birmingham - Multi-Media Campaigns, 1973
Box LM1 - Letter Size
Calibration Studies
Miscellaneous, 1982-1984
Box LM1 - Letter Size
Study Supervision, 1982-1983
(2 folders)
Box LM1 - Letter Size
California
Los Angeles
Briefing, 1961-1962
Box LM1 - Letter Size
Century City Shopping Center Study- Traffic Count, 1969
Box LM1 - Letter Size
First Quarter, 1975
Box LM1 - Letter Size
Fourth Quarter, 1974
Box LM1 - Letter Size
How to Make a Community Industrial Development Survey, undated
Box LM1 - Letter Size
Mid-Block Pedestrian Check, 1932

[Downtown Los Angeles (blueprint paper)]

Box LM1 - Letter Size
Outcome Wave I, 1970

[Continuing measurements of outdoor advertising performance]

Box LM1 - Letter Size
Poster Appraisal Service, 1949-1959
Box LM1 - Letter Size
Remembrance and Correct Identification Scores, 1961
Box LM1 - Letter Size
Second Quarter, 1975
Box LM1 - Letter Size
Telephone Survey, 1989 (Folder 1 of 2)
Box LM1 - Letter Size
Telephone Survey, 1989 (Folder 2 of 2)
Box LM2 - Letter Size
Third Quarter, 1974
Box LM2 - Letter Size
San Francisco
Plan One Survey- Individual Design Data, 1970
Box LM2 - Letter Size
Plan One Survey- Survey Technique and Average Scores, and Inter-county Travel Data, 1970
Box LM2 - Letter Size
Poster Appraisal Service-Remembrance Survey, 1963
Box LM2 - Letter Size
Remembrance and Product Identification, 1963
Box LM2 - Letter Size
San Jose
Awareness and Brand Name Recall, 1980
Box LM2 - Letter Size
Southern California
Black Consumer Profile, undated
Box LM2 - Letter Size
Hispanic Market, undated
Box LM2 - Letter Size
T-Scope Surveys
1970 July
Box LM2 - Letter Size
1970 Oct.
Box LM2 - Letter Size
1971 Jan.
Box LM2 - Letter Size
1971 April
Box LM2 - Letter Size
1971 July
Box LM2 - Letter Size
1971 Oct.
Box LM2 - Letter Size
1972 Jan.
Box LM2 - Letter Size
1972 April
Box LM2 - Letter Size
1973 Jan.
Box LM2 - Letter Size
1973 Oct.
Box LM2 - Letter Size
1974 July
Box LM2 - Letter Size
Delaware
Box LM3 -Letter Size
Wilmington (Del.) Metropolitan, ca. 1931
Box LM3 -Letter Size
Florida
Tampa Telephone Survey, 1989
Box LM3 -Letter Size
Illinois
Metropolitan Chicago, undated
Box LM3 -Letter Size
Nielsen-Recognition and Awareness, 1969
Box LM3 -Letter Size
Outcome Wave I, 1970
Box LM3 -Letter Size
Reach and Frequency Studies, undated
Box LM3 -Letter Size
Indiana
Wilbur Smith Study, Rushville, 1962
Box LM3 -Letter Size
Iowa
Cedar Rapids, Fort Wayne, and Linn County, Studies, 1954
Box LM3 -Letter Size
Sioux City, 1917-1970
Box LM3 -Letter Size
Louisiana
Shreveport Survey, 1929
Box LM3 -Letter Size
Maryland
Baltimore, 1956
Box LM3 -Letter Size
Massachusetts
Boston Telephone Survey, 1989
Box LM3 -Letter Size
Metropolitan Boston, undated
Box LM3 -Letter Size
Traffic Flow Map of Lynn-Salem, undated
Box LM3 -Letter Size
Minnesota
Minneapolis Telephone Survey, 1989
Box LM3 -Letter Size
Preliminary Report- Minneapolis/St. Paul, 1957
Box LM3 -Letter Size
Missouri
Use of Local Facilities in St. Louis Metropolis, 1950
Box LM3 -Letter Size
Multiple Site Studies
Billboard Facts by State, 1990
Box LM3 -Letter Size
Ohio Valley, ca. 1953
Box LM3 -Letter Size
Outdoor Advertising and Market Coverage for Thirteen Markets, 1959 (Folder 1 of 2)
Box LM3 -Letter Size
Outdoor Advertising and Market Coverage for Thirteen Markets, 1959 (Folder 2 of 2)
Box LM4 -Letter Size
New Jersey
Emerson
Poscack Valley Shopping Center-Traffic Measurement, 1968
Box LM4 -Letter Size
Newark
Miscellaneous, undated
Box LM4 -Letter Size
Nielsen-Newark Awareness, Reach, and Frequency, 1967
Box LM4 -Letter Size
Paramus
Bergen Mall Study- Shopper Travel Patterns, 1968
Box LM4 -Letter Size
Bergen Mall Study-Traffic Count, 1968
Box LM4 -Letter Size
New York

[See also Box LM6]

Buffalo
Buffalo study, ca. 1957
Box LM4 -Letter Size
Poster Appraisal Service-Readership and Product Identification, 1964
Box LM4 -Letter Size
New York City
Nielsen-Reach and Frequency, 1966
Box LM4 -Letter Size
Nielsen-Recognition and Awareness, 1966
Box LM4 -Letter Size
Poster Appraisal Service-Survey of Children, 1965
Box LM4 -Letter Size
Transit Reach and Frequency, 1966

[Possibly John Paver files of materials for writing a book; possibly also some materials of Odell Hathaway; 14 day study]

Box LM4 -Letter Size
North Carolina
Gastonia, 1945
Box LM4 -Letter Size
Ohio
Box LM5 -Letter Size
Cleveland
Outcome Wave I, 1970

[Continuing measurements of outdoor advertising performance]

Box LM5 -Letter Size
Columbus
Columbus Telephone Survey, 1989
Box LM5 -Letter Size
Lima
Ghaster Merchandising Program, 1959
Box LM5 -Letter Size
Oregon
Coverage, undated
Box LM5 -Letter Size
Pennsylvania- Philadelphia

[See also Box LM6]

Landau Painted Bulletins Promotion, undated
Box LM5 -Letter Size
Philadelphia-Reading Survey, 1931
Box LM5 -Letter Size
Tennessee
Memphis Area Transit, 1997
Box LM5 -Letter Size
Texas
Eliminating Advertising Waste in Texas, 1932
Box LM5 -Letter Size
Houston
Telephone Survey, 1989
Box LM5 -Letter Size
Popkin Jr. Posters, 1965
Box LM5 -Letter Size
Washington- Seattle
Nielsen-Miscellaneous Survey Material, 1962
(2 folders)
Box LM5 -Letter Size
Nielson- Painted Bulletins, 1962
Box LM5 -Letter Size
Wisconsin
Waukesha County, 1929
Box LM5 -Letter Size
Wild Goose Recreation Area, 1972
Box LM5 -Letter Size
New York

[See also Box LM4]

Box LM6 -Legal Size
Survey of 24-Sheet Poster Display in Brooklyn, N.Y., 1931
(2 folders)
Box LM6 -Legal Size
Pennsylvania

[See also Box LM5]

Philadelphia Business Progress Association report on Distribution Efficiency Applied to Plant Location, 1931
Box LM6 -Legal Size
U.S. Dept. of Commerce report, An aid for Analyzing Markets in Pennsylvania, 1933
Box LM6 -Legal Size

10. MEETINGS SERIES, 1903-1991

The series includes the minutes from national organizational and committee meetings, conference proceedings, reports and recommendations presented at national conventions, as well as a file of clippings and report summaries. Major categories are Annual Meetings, Directors' Meetings, Executive Committee Meetings, Officers' Meetings, and Reports. In addition to the OAAA, the International Congress of Outdoor Advertising and the meetings of the Institute of Outdoor Advertising are also represented in this series. The conference proceedings capture some of the culture and ongoing work of the outdoor advertising profession. Meeting minutes reflect personal experiences with individual case histories of products as well as the professional experiences and pressing concerns of the association membership.

Arranged alphabetically by category. Each category is further subdivided either chronologically or alphabetically. Letter size folders are followed by legal size folders in two runs. Detailed information in the folder listings reflect text that was on original folders.

[NOTE: Some large materials have been removed to the Oversize Materials Series. A Listing may be found at the end of this container list.]

Annual Meetings By Year

[See also Box MT19]

1913
Box MT1 -Letter Size
Minutes Committee of Solicitors, Poster Advertising Association, Atlantic City, 1913 July 7
Box MT1 -Letter Size
Minutes Promotion Committee, Poster Advertising Association, Atlantic City, 1913 July 11
Box MT1 -Letter Size
Proceedings of Meeting, 1913
(3 folders)

[Typed, list of reports with page numbers at front]

Box MT1 -Letter Size
1926
36th Annual Convention, 1926 Vol. 1
(3 folders)

[36th Annual Convention Atlanta Biltmore Hotel, Atlanta, Ga., 1926 Oct. 18-23]

Box MT1 -Letter Size
36th Annual Convention, 1926 Vol. 2
(4 folders)
Box MT1 -Letter Size
First General Session, Proceeding, 1926

[36th Annual Convention; Atlanta, 1926 Oct.]

Box MT1 -Letter Size
1928
General Session Proceedings, 1928 Oct. 19
Box MT1 -Letter Size
Second General Session Proceedings, 1928
Box MT1 -Letter Size
1930
Box MT2 -Letter Size
Report to Convention Members, 1930 Oct. [To the Directors, Officers and Members. The Outdoor Advertising Association of America, Inc. in Convention at Milwaukee, Wisconsin. Oct. 20-24.]
Box MT2 -Letter Size
1931
Convention Committee Personnel: 41st Annual Meeting, 1931 Nov.
Box MT2 -Letter Size
Recommendations for 1932 Program, 1931
Box MT2 -Letter Size
1932
Minutes of 42nd Convention, 1932
Box MT2 -Letter Size
1933
Button for 43rd Annual Convention, Louisville, 1933
Box MT2 -Letter Size
1940
Official Program, 49th Annual Convention, 1940
Box MT2 -Letter Size
Report of National Officers and Chairmen of Committees, 1939 June 1 - 1940 Nov 1
Box MT2 -Letter Size
1941
50th Annual Convention, 1941

[Program, Opening Remarks for 50th Annual Convention; Opening Remarks by George Kleister

Box MT2 -Letter Size
1946
Outline of Duties of Convention Organization, N.Y., 1946
Box MT2 -Letter Size
1949
Membership Registration Correspondence, 1949 Dec.
Box MT2 -Letter Size
1952
Membership Registration List of Members, 1952
Box MT2 -Letter Size
Supplier's Exhibits Information, 1952 (with correspondence)

[1953-1963: Chicago, 1952; List of Members:

56th National Convention, 1953 Sept. 13-17, Hotel Shamrock, Houston Tex.;

57th National Convention, 1954 Nov. 7-11, Commodore Hotel, N.Y.C.;

58th National Convention, 1955 Dec. 4-7, Hotel Sherman, Chicago Ill.;

59th National Convention, 1956 Nov. 12-16, Ambassador Hotel, Los Angeles, Cal.;

60th National Convention, 1957 Nov. 11-14, Jung Hotel, New Orleans, La.;

61st National Convention, 1959 June 7-11, Sherman Hotel, Chicago Ill;

International Congress of OA, List of Delegates, 1960 July 11;

63rd National Convention, 1961 Oct. 23, Diplomat Hotel]

Box MT2 -Letter Size
1953
Membership Registration, 1953 Sept.
Box MT2 -Letter Size
Supplier's Exhibits Information, 1953
Box MT2 -Letter Size
1954
Membership Registration, 1954 Nov.
Box MT2 -Letter Size
Resolutions: Motions Passed. 57th National, New York, N.Y., 1954 Nov.
Box MT2 -Letter Size
Supplier's Exhibits Information, 1954
Box MT2 -Letter Size
1955
58th Annual Convention, 1955 (photos)

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box MT2 -Letter Size
Hotel Reservation Information, Correspondence, Supplier's Exhibit Information, 58th National, 1955
Box MT2 -Letter Size
Membership Registration, 1955 Dec.
Box MT2 -Letter Size
Supplier's Exhibits Information, 1955 (with correspondence)
Box MT2 -Letter Size
1956
Membership Registration, 1956 Dec.
Box MT2 -Letter Size
Motions: Resolutions Adopted. 59th National, Los Angeles, 1956 Nov.
Box MT2 -Letter Size
Supplier's Exhibits Information, 1956
Box MT2 -Letter Size
Supplier's Exhibit Information, Los Angeles, 59th National, 1956
Box MT2 -Letter Size
1957
60th Annual Convention OAAA, 1957
Box MT2 -Letter Size
60th Annual Convention, New Orleans, 1957 (photo)

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box MT2 -Letter Size
60th Annual Convention of OAAA (Address by Robert S. Kerr), 1957
Box MT2 -Letter Size
Letter to Clergy Asking to Do Invocation at Convention, 1957 Nov. 10
Box MT2 -Letter Size
Membership Registration, 1957 July
Box MT2 -Letter Size
Supplier's Exhibits Information, 1957
Box MT2 -Letter Size
1959
Agendas, All Meetings. 1959 June 8-11
Box MT2 -Letter Size
General Session, Proceedings, 1959 June 9
Box MT2 -Letter Size
Membership Registration, 1959 June
Box MT2 -Letter Size
Program, Correspondence, Etc. 61st Annual-- Chicago, 1959[Correspondence in planning convention]
Box MT3 -Letter Size
Supplier's Exhibits Information, 1959 (with correspondence)
Box MT3 -Letter Size
Tentative Schedule of Events, Week of 1959 July 13,
Box MT3 -Letter Size
61st Annual Convention OAAA, 1959
Box MT3 -Letter Size
1960
Letter about 62nd Annual Meeting. Toronto, 1960
Box MT3 -Letter Size
1961
63rd National Convention OAAA, 1961
Box MT3 -Letter Size
Convention Program, Speeches, Correspondence, Miami, 1961 Oct.

[ John Paver's Opening Remarks; Tentative Agenda Board of Director's Meeting; Presidential Introductory Remarks; Executive Business Session Agenda: Correspondence; Objectives; Preliminary Estimate for 1962 Operations; Financial Statements]

Box MT3 -Letter Size
63rd Annual Convention - Suppliers Information, Florida, 1961 Oct.
Box MT4 -Letter Size
Membership Registration, 1961 Oct.
Box MT4 -Letter Size
Tentative Agenda, 1961 May
Box MT4 -Letter Size
1963
Executive Business Section, Proceedings. Detroit, 1963 Nov. 20
Box MT4 -Letter Size
General Session Proceedings. Detroit, 1963 Nov. 20
Box MT4 -Letter Size
Luncheon Meeting, Proceedings, 64th National, Detroit, 1963 Nov. 20
Box MT4 -Letter Size
Members' Breakfast Leasing Workshop, Proceedings. 1963 Nov. 19
Box MT4 -Letter Size
Opening Session, Proceedings, 64th National, Detroit, 1963 Nov. 18
Box MT4 -Letter Size
Proceedings of the Local Sales Session of the OAAA. Detroit, 1963 Nov.
Box MT4 -Letter Size
Speeches--The Power of the Product by Robert P. Mountain, 64th National Convention, Detroit, 1963 Nov. 19
Box MT4 -Letter Size
1965
Diamond Jubilee Convention, 1965
Box MT4 -Letter Size
65th National Convention; Thursday Afternoon Members Executive Business Section, Proceedings. NYC, 1965 July 29
Box MT4 -Letter Size
1973
71st Annual Convention: Supplier File. New Orleans, 1973 Nov.
Box MT4 -Letter Size
1975
73rd Annual Convention, General Correspondence. Houston, 1975 Nov.
(2 folders)
Box MT4 -Letter Size
Registration Information, 73rd Annual Convention. Houston, 1975
Box MT4 -Letter Size
Annual Meetings, Miscellaneous
Box MT4 -Letter Size
Convention Programs, 1912-1925
Box MT4 -Letter Size
Convention Programs, 1926-1963
(4 folders)
Box MT5 -Letter Size
Miscellaneous Photos, undated

[Photocopies of photos in folder. Original photographic images have been removed and placed in the Photographs and Negatives Series]

Box MT5 -Letter Size
Area Meetings--All Sta