oshaughnessy Preliminary Inventory of the James O'Shaughnessy Papers, 1888-1936 Processed by: Ruth E. Bryan; machine-readable finding aid created by: Ruth E. Bryan

(C) 2001 Duke University. All Rights Reserved.

This finding aid is NCEAD compliant.

Aleph Number: 002963986

 Machine-readable finding aid derived from automated markup system. Date of source: February 15, 2001 Processed by Ruth E. Bryan February 15, 2001; Finding Aid encoded by Ruth E. Bryan, David M. Rubenstein Rare Book & Manuscript Library, Duke University, February 15, 2001 Description is in English. 12-31-2005 PUBLIC "-//David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::James O'Shaughnessy Papers)//EN" "oshaughnessy.xml" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan.The tag list inside index was changed to indexentry by Ruth E. Bryan. Preliminary Inventory of the James O'Shaughnessy Papers, 1888-1936 The John W. Hartman Center for Sales, Advertising, and Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke UniversityDurham, North Carolina

(C) 2001 Duke University. All Rights Reserved.

 Descriptive Summary James O'Shaughnessy Papers, 1888-1936 O'Shaughnessy, James 1.3 Linear Feet 556 Items David M. Rubenstein Rare Book & Manuscript Library, Duke University For current information on the location of these materials, please consult the Library's online catalog. English. Administrative Information Access Restrictions

Collection is open for research. However, some of the materials in this collection are not immediately accessible, because they require further processing before use.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], James O'Shaughnessy Papers, David M. Rubenstein Rare Book & Manuscript Library

 Provenance

Gift, 2000.

 Processing Information

Processed by Ruth E. Bryan

Completed February 15, 2001

Encoded by Ruth E. Bryan

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.

 Biographical Note

James O'Shaughnessy was an advertising executive whose posts included first Executive Manager of the American Association of Advertising Agencies from 1917-1928 and business manager at Liberty magazine from 1929-1931.

 Collection Overview

Miscellaneous group of materials from various portions of advertising executive James O'Shaughnessy's professional life, including his speeches and writings; proofs of printed booklets; advertising studies; subject files; and ephemera. The materials relate mainly to his tenure as business manager of Liberty magazine, but also include the International Advertising Congress in Berlin 1929; the Outdoor Advertising Corporation; the O'Shaughnessy Advertising Company; the American Advertising Agents' Association; and a folder of articles on Knute Rockne. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Liberty (New York (N.Y.: 1924) Advertising agencies-United States. Advertising executives--United States. Advertising-Congresses. American Advertising Agents' Association John W. Hartman Center for Sales, Advertising, and Marketing History. O'Shaughnessy Advertising Company. Outdoor Advertising Corporation. Rockne, Knute, 1888-1931. proofs (derivative objects) Contents of Collection Accession 2000-0346

Some of the materials in this collection are not immediately accessible, because they require further processing before use. Technical Services staff need to reformat brittle and acidic paper, newsprint, and proofs on photographic paper; clean or discard dirty folders and envelopes; remove rusty fasteners. Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection

 1 Liberty materials, surveys, writings, and other advertising files, 1919-1936 Survey of Liberty readers, 1930 Other Liberty materials and including Pathfinder magazine, 1926-1936 (3 folders) Advertising Dictionary, undated Splitting commissions file, 1919-1926 Articles by O'Shaughnessy, 1928-1932 2 Writings, sales talks, Knute Rockne clippings, and other advertising material, 1912-1936 [Articles by O'Shaughnessy, ca. 1935-1936] "Modern Advertising and Modern Printing," by O'Shaughnessy, Advertising and Printing, November 1912 [Sales talks not used after I came], [Liberty magazine and Outdoor Advertising Incorporated], undated Maps of Metropolitan NY market, [Outdoor Advertising Incorporated], undated [Advertising samples-O'Shaughnessy Advertising Company] Knute Rockne clippings, 1931 O'Shaughnessy Advertising Company cancelled checks, 1916 Weltreklame (World Advertising) Congress, Berlin, 1929 (2 folders) Correspondence, 1929 Miscellaneous, undated 3 Studies for Liberty and proofs of booklets for the American Advertising Agents' Association, 1888-1930 (Ovsz.) Reports on Liberty magazine, 1927-1929 Automobile study [for Liberty ], 1930 U.S. Shipping Board advertisement survey, 1920 [Galley proofs] of booklet, Proceedings [of the] Conference of the American Advertising Agents' Association, 1900 Proofs of Proceedings [of the] Conference of the American Advertising Agents' Association, and of the Constitution and Bylaws of the American Advertising Agents' Association, 1888