parkerlore Inventory of the Lore Parker Papers, 1950-1979 and undated Processed by: Richard Collier, Margaret Miller; machine-readable finding aid created by: Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

2007 Duke University. All Rights Reserved.

Aleph Number: 003915901

 Machine-readable finding aid derived from XML authoring program. Date of source: April 2007Processed by Richard Collier, Margaret Miller, April 2007; Finding Aid encoded by Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, April 2007 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the Lore Parker Papers, 1950-1979 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

2007 Duke University. All Rights Reserved.

 Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Parker, Lore Lore Parker Papers, 1950-1979 and undated Material in English 12 Linear Feet 1251 Items For current information on the location of these materials, please consult the Library's online catalog. Lore Lionel Parker was a copy writer for Doyle Dane Bernbach and other advertising agencies. She was part of the creative team at Bernbach credited with leading the advertising industry's Creative Revolution of the early 1960s. The Lore Parker Papers include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach, Dowd Redfield & Johnstone, and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Copyright Notice

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], Lore Parker Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

 Provenance

The Lore Parker Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2006.

Processing Information

Processed by Richard Collier, Margaret Miller, April 2007

Encoded by Richard Collier

Completed April 2007

Accession 2006-0086 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

 Biographical Note 1926 Born Lore Lionel, Leipzig, Germany 1939 Fled Nazi Germany with family to England 1943-1944 Bilingual secretary, British Broadcasting Corporation 1945 Arrived in U.S.; worked as a secretary at Paris and Peart advertising agency 1952-1956 Copy cub, copywriter, Doyle Dane Bernbach, Inc. 1956-1958 Copywriter, Robert W. Orr agency 1958-1959 Copywriter, Dowd Redfield & Johnstone, Inc. 1959-1982 Doyle Dane Bernbach, Inc. Served in a variety of positions: Copywriter; Vice President and Copy Supervisor; Senior Vice President and Creative Management Supervisor 1982-1985 Vice President and Associate Creative Director, Leber Katz Partners 1985 Retired from Leber Katz

Lore Lionel Parker worked as a copywriter for a number of advertising agencies, and with many of the key creative managers and art directors during what has come to be called the creative revolution in modern advertising: Bill Bernbach, Gene Federico, Bob Gage, Helmut Krone, Phyllis Robinson, Bert Steinhauser, and Bill Taubin. Early in her career, she was known by her maiden name, Lore Lionel, but later by her married name, Lore Parker.

Of her life, Parker writes: I was born in 1926 in Leipzig, Germany, and already as a child wrote poetry--in German, of course. Then came Hitler, the ever-worsening persecution of German Jews, and finally in 1939, my family's hair-breadth escape to England. We arrived penniless, but my brother and I were beneficiaries of Britain's Kindertransport initiative. The British Government had undertaken to accept several thousand Jewish children from Germany and Austria, and place them in the homes of British families who had volunteered to temporarily adopt them. I was adopted by a Girls' High School in the North of England, and lived with the Headmistress, the English mistress, and the Latin mistress in the house they shared. Soon I was writing poems, short stories, and prize-winning essays in English. I had fallen in love with the English language.

During the London Blitz, 1943-1944, I worked at the BBC as a bilingual secretary, so when i finally came to the USA in 1945, I spoke and wrote BBC English. The day after our arrival in New York, I went to an employment agency and asked for a job as a secretary--preferably somewhere where I might eventually be able to write. My English accent didn't hurt. They had two openings: one was with the New York Times, which paid $22.50 a week; the other was with Paris and Peart, an advertising agency--whatever that was. It paid $27.50 a week, and that's how I became a copywriter instead of a journalist.

 Collection Overview

The Lore Parker Papers span the years 1950 to 1979 and include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach (DDB); Dowd, Redfield & Johnstone; and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear and bathing suits, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods. Also included are some print advertisements for Ohrbach's, written by DDB Copy chief Phyllis Robinson, which Parker credited as her inspiration to seek employment at DDB.

The collection is arranged into two categories by size: Large Format Items and Small Format Items, and therein alphabetically by company name.

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Parker, Lore. Alitalia (Airline) Barton's Bonbonniere (Firm) [not LC] British Tourist Authority. Celanese Corporation. Cole of California (Firm) [not LC] Doyle Dane Bernbach Inc. Dowd, Redfield, & Johnstone, Inc. (Firm) General Telephone & Electronics Corporation. Lees Carpets (Firm) [not LC] Ohrbach's Department Store. [not LC] Salada Tea Company (Firm) [not LC] Advertising--Alcoholic beverages--United States. Advertising--Cosmetics. Advertising--Clothing and dress. Advertising--Tourism. Bathing suits. Clothing and dress. Foundation garments. Household appliances. Lingerie. Radio advertising. Snack foods. Television advertising. Underwear. Women's clothing. Proofs. Scripts (documents). Tear sheets. John W. Hartman Center for Sales, Advertising & Marketing History. Related Materials:

Materials relating to this collection may be found in the following collections held in the David M. Rubenstein Rare Book & Manuscript Library: the Advertising Council Records (American Cancer Society); the American Association of Advertising Agencies Records (Ocean Spray); the Bates Worldwide, Inc. Records (Alitalia, GTE); the Ben Rosen Papers (Barton Bonbonniere); the Brouillard Communications, Inc., Records (GTE); the D'Arcy Masius Benton & Bowles Archives (Stroh's beer); the Garrett Orr Papers (Chemstrand, Ocean Spray, Salada Tea); the Gene Federico Papers (American Cancer Society, GTE, Woman's Day); the J. Walter Thompson Company Account Files (Salada Tea); the J. Walter Thompson Company Chicago Office Records (Salada Tea); the J. Walter Thompson Company Corporation Vertical Files (Ocean Spray); the J. Walter Thompson Company Domestic Advertising Collection (American Cancer Society); the J. Walter Thompson Company Review Board Records (Wolfschmidt); and the Roy Lightner Collection of Antique Advertisements (Bayer).

1-6 Large Format Items, 1950-1979 and undated 7 Small Format Items, 1950-1979 and undated Contents of Collection Large Format Items, 1950-1979 and undated (6 boxes)

Includes proofs and tearsheets, along with some radio and television spot scripts. Smaller items have been removed to the Small Format Items series. Where an entire folder has been removed, the company name is indicated in brackets; otherwise, a note in parentheses indicates where partial folders have been removed. Arranged alphabetically by company name.

 1 Alitalia , 1958-1959 and undated (See also Small Format Items, Box 7) (3 folders) American Cancer Society, undated (2 folders) Amstel, undated [Ban de Soleil: see Small Format Items, Box 7] Barton's Bonbonniere , 1954-1955 and undated (see also Small Format Items, Box 7) (2 folders)

Includes advertisements for Kosher chocolate, aimed at Jewish holidays.

 Bayer , 1977 and undated (2 folders) British Tourist Authority , 1971-1972 2 Celanese , 1975-1976 (See also Small Format Items, Box 7) Chemstrand , 1955-1965 (See also Small Format Items, Box 7) (2 folders) Clairol , 1962-1970 (See also Small Format Items, Box 7) Cole of California , 1955-1961 (See also Small Format Items, Box 7) (2 folders) [Croton: see Small Format Items, Box 7] Ecko Housewares , 1964 Einiger , 1953-1954 and undated (2 folders) European Travel Commission , 1959 and undated (See also Small Format Items, Box 7) [Fairmont: see Small Format Items, Box 7] 3 5-Day Deodorant , 1950-1960 (See also Small Format Items, Box 7) (2 folders) [Flexalum: see Small Format Items, Box 7] French Government Tourist Office , 1962 General Mills , 1964-1966 and undated Gillette , 1959 and undated Golden Glow Margarine , 1966-1967 (See also Small Format Items, Box 7) GTE , 1975 and undated (2 folders) Handmacher , 1955 and undated Hess Brothers , 1954-1955 and undated Hillman , 1958 and undated [Hotel Corporation of America: see Small Format Items, Box 7] 4 Incres Agency, Inc. , 1959 [Indulge: see Small Format Items, Box 7] International Silver , 1962-1963 and undated [Italian State Tourist Office: see Small Format Items, Box 7] [Jamaica Tourist: see Small Format Items, Box 7] [Jana: see Small Format Items, Box 7] [Lambretta : see Small Format Items, Box 7] [Lanvin: see Small Format Items, Box 7] Lawry's , 1960 and undated (2 folders) Lees Carpets , 1970-1973 and undated (See also Small Format Items, Box 7) [Lovable: see Small Format Items, Box 7] [Max Factor: see Small Format Items, Box 7] 5 McCall's Patterns , 1955-1956 and undated Mona Lisa Foundations, Inc. , 1953 and undated (See also Small Format Items, Box 7) Necchi , 1953-1954 and undated Nitey-Nite , 1955 and undated [Northwest Airlines: see Small Format Items, Box 7] Ocean Spray Cranberries, Inc. , 1966-1967 (2 folders) Ohrbach's , 1952-1960 (2 folders)

Copy written by Phyllis Robinson. The early executions of these advertisements inspired Parker to seek employment at Doyle Dane Bernbach.

 [Ore-Ida Food, Inc. (Tater Tots): see Small Format Items, Box 7] Pristeen , 1969-1970 (See also Small Format Items, Box 7) (2 folders) [Quaker Oatmeal: see Small Format Items, Box 7] [Railway Express Agency: see Small Format Items, Box 7] [Regal: see Small Format Items, Box 7] Revlon , 1958 and undated 6 Salada , 1960 and undated (See also Small Format Items, Box 7) (2 folders) [Standard Brands, Inc.: see Small Format Items, Box 7] Stroh's , 1950 and undated (2 folders) Suzy Perette, undated [Tangee: see Small Format Items, Box 7] Warner's , 1962-1963 (2 folders) [Wear-Right: see Small Format Items, Box 7] Wolfschmidt's , 1958 and undated (2 folders) Woman's Day , 1953-1956 (See also Small Format Items, Box 7) (2 folders) [Woodbury: see Small Format Items, Box 7] Yardley , 1961 and undated Small Format Items, 1950-1979 and undated (1 box)

Arranged alphabetically by company name.

 7 Alitalia, 1958-1959 and undated (2 folders)

Includes articles on the advertising campaign.

 Ban de Soleil, 1950 Celanese, 1975-1976 Chemstrand, 1955-1965 Clairol, 1962-1970 Cole of California, 1955-1961 (2 folders) Croton, 1953 and undated European Travel Commission, 1959 and undated Fairmont, 1956 and undated 5 Day Deodorant, 1950-1960 Flexalum, undated Golden Glow Margarine, 1966-1967 Hotel Corporation of America, undated Indulge, undated Italian State Tourist Office, 1958 and undated Jamaica Tourist, undated Jana, 1953 Lambretta, 1954 Lanvin, 1950 and undated Lees Carpets, 1970-1973 and undated Lovable, 1958 and undated Max Factor, 1953-1954 and undated Mona Lisa Foundations, 1953 and undated Northwest Airlines, 1958 Ore Ida Foods (Tater Tots), 1977 Pristeen, 1969-1970 Quaker Oats, undated Railway Express Agency (Air Express), undated Regal, 1955 Salada, 1960 and undated Standard Brands (Blue Bonnet), 1978-1979 Tangee, undated Wear-Right, 1956 Woman's Day, 1953-1956 Woodbury, 1957 and undated