Inventory of the Lore Parker Papers, 1950-1979 and undated

Abstract

Lore Lionel Parker was a copy writer for Doyle Dane Bernbach and other advertising agencies. She was part of the creative team at Bernbach credited with leading the advertising industry's Creative Revolution of the early 1960s.

The Lore Parker Papers include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach, Dowd Redfield & Johnstone, and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods.

Descriptive Summary

Repository: David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator: Parker, Lore
Title: Lore Parker Papers, 1950-1979 and undated
Language of Material: English
Extent: 12 Linear Feet, 1251 Items
Location: For current information on the location of these materials, please consult the Library's online catalog.

Series Quick Links

Large Format Items, 1950-1979 and undated
Small Format Items, 1950-1979 and undated

Collection Overview

The Lore Parker Papers span the years 1950 to 1979 and include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach (DDB); Dowd, Redfield & Johnstone; and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear and bathing suits, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods. Also included are some print advertisements for Ohrbach's, written by DDB Copy chief Phyllis Robinson, which Parker credited as her inspiration to seek employment at DDB.

The collection is arranged into two categories by size: Large Format Items and Small Format Items, and therein alphabetically by company name.

Administrative Information

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Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Browse List of Series

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Large Format Items, 1950-1979 and undated

(6 boxes)

Includes proofs and tearsheets, along with some radio and television spot scripts. Smaller items have been removed to the Small Format Items series. Where an entire folder has been removed, the company name is indicated in brackets; otherwise, a note in parentheses indicates where partial folders have been removed. Arranged alphabetically by company name.

Alitalia , 1958-1959 and undated (See also Small Format Items, Box 7)

(3 folders)

Box 1

American Cancer Society, undated

(2 folders)

Box 1

Amstel, undated

Box 1

[Ban de Soleil: see Small Format Items, Box 7]

Box 1

Barton's Bonbonniere , 1954-1955 and undated (see also Small Format Items, Box 7)

Includes advertisements for Kosher chocolate, aimed at Jewish holidays.

(2 folders)

Box 1

Bayer , 1977 and undated

(2 folders)

Box 1

British Tourist Authority , 1971-1972

Box 1

Celanese , 1975-1976 (See also Small Format Items, Box 7)

Box 2

Chemstrand , 1955-1965 (See also Small Format Items, Box 7)

(2 folders)

Box 2

Clairol , 1962-1970 (See also Small Format Items, Box 7)

Box 2

Cole of California , 1955-1961 (See also Small Format Items, Box 7)

(2 folders)

Box 2

[Croton: see Small Format Items, Box 7]

Box 2

Ecko Housewares , 1964

Box 2

Einiger , 1953-1954 and undated

(2 folders)

Box 2

European Travel Commission , 1959 and undated (See also Small Format Items, Box 7)

Box 2

[Fairmont: see Small Format Items, Box 7]

Box 2

5-Day Deodorant , 1950-1960 (See also Small Format Items, Box 7)

(2 folders)

Box 3

[Flexalum: see Small Format Items, Box 7]

Box 3

French Government Tourist Office , 1962

Box 3

General Mills , 1964-1966 and undated

Box 3

Gillette , 1959 and undated

Box 3

Golden Glow Margarine , 1966-1967 (See also Small Format Items, Box 7)

Box 3

GTE , 1975 and undated

(2 folders)

Box 3

Handmacher , 1955 and undated

Box 3

Hess Brothers , 1954-1955 and undated

Box 3

Hillman , 1958 and undated

Box 3

[Hotel Corporation of America: see Small Format Items, Box 7]

Box 3

Incres Agency, Inc. , 1959

Box 4

[Indulge: see Small Format Items, Box 7]

Box 4

International Silver , 1962-1963 and undated

Box 4

[Italian State Tourist Office: see Small Format Items, Box 7]

Box 4

[Jamaica Tourist: see Small Format Items, Box 7]

Box 4

[Jana: see Small Format Items, Box 7]

Box 4

[Lambretta : see Small Format Items, Box 7]

Box 4

[Lanvin: see Small Format Items, Box 7]

Box 4

Lawry's , 1960 and undated

(2 folders)

Box 4

Lees Carpets , 1970-1973 and undated (See also Small Format Items, Box 7)

Box 4

[Lovable: see Small Format Items, Box 7]

Box 4

[Max Factor: see Small Format Items, Box 7]

Box 4

McCall's Patterns , 1955-1956 and undated

Box 5

Mona Lisa Foundations, Inc. , 1953 and undated (See also Small Format Items, Box 7)

Box 5

Necchi , 1953-1954 and undated

Box 5

Nitey-Nite , 1955 and undated

Box 5

[Northwest Airlines: see Small Format Items, Box 7]

Box 5

Ocean Spray Cranberries, Inc. , 1966-1967

(2 folders)

Box 5

Ohrbach's , 1952-1960

Copy written by Phyllis Robinson. The early executions of these advertisements inspired Parker to seek employment at Doyle Dane Bernbach.

(2 folders)

Box 5

[Ore-Ida Food, Inc. (Tater Tots): see Small Format Items, Box 7]

Box 5

Pristeen , 1969-1970 (See also Small Format Items, Box 7)

(2 folders)

Box 5

[Quaker Oatmeal: see Small Format Items, Box 7]

Box 5

[Railway Express Agency: see Small Format Items, Box 7]

Box 5

[Regal: see Small Format Items, Box 7]

Box 5

Revlon , 1958 and undated

Box 5

Salada , 1960 and undated (See also Small Format Items, Box 7)

(2 folders)

Box 6

[Standard Brands, Inc.: see Small Format Items, Box 7]

Box 6

Stroh's , 1950 and undated

(2 folders)

Box 6

Suzy Perette, undated

Box 6

[Tangee: see Small Format Items, Box 7]

Box 6

Warner's , 1962-1963

(2 folders)

Box 6

[Wear-Right: see Small Format Items, Box 7]

Box 6

Wolfschmidt's , 1958 and undated

(2 folders)

Box 6

Woman's Day , 1953-1956 (See also Small Format Items, Box 7)

(2 folders)

Box 6

[Woodbury: see Small Format Items, Box 7]

Box 6

Yardley , 1961 and undated

Box 6

Small Format Items, 1950-1979 and undated

(1 box)

Arranged alphabetically by company name.

Alitalia, 1958-1959 and undated

Includes articles on the advertising campaign.

(2 folders)

Box 7

Ban de Soleil, 1950

Box 7

Celanese, 1975-1976

Box 7

Chemstrand, 1955-1965

Box 7

Clairol, 1962-1970

Box 7

Cole of California, 1955-1961

(2 folders)

Box 7

Croton, 1953 and undated

Box 7

European Travel Commission, 1959 and undated

Box 7

Fairmont, 1956 and undated

Box 7

5 Day Deodorant, 1950-1960

Box 7

Flexalum, undated

Box 7

Golden Glow Margarine, 1966-1967

Box 7

Hotel Corporation of America, undated

Box 7

Indulge, undated

Box 7

Italian State Tourist Office, 1958 and undated

Box 7

Jamaica Tourist, undated

Box 7

Jana, 1953

Box 7

Lambretta, 1954

Box 7

Lanvin, 1950 and undated

Box 7

Lees Carpets, 1970-1973 and undated

Box 7

Lovable, 1958 and undated

Box 7

Max Factor, 1953-1954 and undated

Box 7

Mona Lisa Foundations, 1953 and undated

Box 7

Northwest Airlines, 1958

Box 7

Ore Ida Foods (Tater Tots), 1977

Box 7

Pristeen, 1969-1970

Box 7

Quaker Oats, undated

Box 7

Railway Express Agency (Air Express), undated

Box 7

Regal, 1955

Box 7

Salada, 1960 and undated

Box 7

Standard Brands (Blue Bonnet), 1978-1979

Box 7

Tangee, undated

Box 7

Wear-Right, 1956

Box 7

Woman's Day, 1953-1956

Box 7

Woodbury, 1957 and undated

Box 7

Historical Note

Date	Event(s)
1926	Born Lore Lionel, Leipzig, Germany
1939	Fled Nazi Germany with family to England
1943-1944	Bilingual secretary, British Broadcasting Corporation
1945	Arrived in U.S.; worked as a secretary at Paris and Peart advertising agency
1952-1956	Copy cub, copywriter, Doyle Dane Bernbach, Inc.
1956-1958	Copywriter, Robert W. Orr agency
1958-1959	Copywriter, Dowd Redfield & Johnstone, Inc.
1959-1982	Doyle Dane Bernbach, Inc. Served in a variety of positions: Copywriter; Vice President and Copy Supervisor; Senior Vice President and Creative Management Supervisor
1982-1985	Vice President and Associate Creative Director, Leber Katz Partners
1985	Retired from Leber Katz

Lore Lionel Parker worked as a copywriter for a number of advertising agencies, and with many of the key creative managers and art directors during what has come to be called the creative revolution in modern advertising: Bill Bernbach, Gene Federico, Bob Gage, Helmut Krone, Phyllis Robinson, Bert Steinhauser, and Bill Taubin. Early in her career, she was known by her maiden name, Lore Lionel, but later by her married name, Lore Parker.

Of her life, Parker writes: I was born in 1926 in Leipzig, Germany, and already as a child wrote poetry--in German, of course. Then came Hitler, the ever-worsening persecution of German Jews, and finally in 1939, my family's hair-breadth escape to England. We arrived penniless, but my brother and I were beneficiaries of Britain's Kindertransport initiative. The British Government had undertaken to accept several thousand Jewish children from Germany and Austria, and place them in the homes of British families who had volunteered to temporarily adopt them. I was adopted by a Girls' High School in the North of England, and lived with the Headmistress, the English mistress, and the Latin mistress in the house they shared. Soon I was writing poems, short stories, and prize-winning essays in English. I had fallen in love with the English language.

During the London Blitz, 1943-1944, I worked at the BBC as a bilingual secretary, so when i finally came to the USA in 1945, I spoke and wrote BBC English. The day after our arrival in New York, I went to an employment agency and asked for a job as a secretary--preferably somewhere where I might eventually be able to write. My English accent didn't hurt. They had two openings: one was with the New York Times, which paid $22.50 a week; the other was with Paris and Peart, an advertising agency--whatever that was. It paid $27.50 a week, and that's how I became a copywriter instead of a journalist.

Subject Headings

Related Material

Related Materials:

Materials relating to this collection may be found in the following collections held in the David M. Rubenstein Rare Book & Manuscript Library: the Advertising Council Records (American Cancer Society); the American Association of Advertising Agencies Records (Ocean Spray); the Bates Worldwide, Inc. Records (Alitalia, GTE); the Ben Rosen Papers (Barton Bonbonniere); the Brouillard Communications, Inc., Records (GTE); the D'Arcy Masius Benton & Bowles Archives (Stroh's beer); the Garrett Orr Papers (Chemstrand, Ocean Spray, Salada Tea); the Gene Federico Papers (American Cancer Society, GTE, Woman's Day); the J. Walter Thompson Company Account Files (Salada Tea); the J. Walter Thompson Company Chicago Office Records (Salada Tea); the J. Walter Thompson Company Corporation Vertical Files (Ocean Spray); the J. Walter Thompson Company Domestic Advertising Collection (American Cancer Society); the J. Walter Thompson Company Review Board Records (Wolfschmidt); and the Roy Lightner Collection of Antique Advertisements (Bayer).