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Guide to the Lore Parker Papers, 1950-1979 and undated

Abstract

Lore Lionel Parker was a copy writer for Doyle Dane Bernbach and other advertising agencies. She was part of the creative team at Bernbach credited with leading the advertising industry's Creative Revolution of the early 1960s.

The Lore Parker Papers include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach, Dowd Redfield & Johnstone, and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Parker, Lore
Title
Lore Parker papers 1950-1979 and undated
Language of Material
English
Extent
12 Linear Feet, 1251 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Lore Parker Papers span the years 1950 to 1979 and include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach (DDB); Dowd, Redfield & Johnstone; and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear and bathing suits, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods. Also included are some print advertisements for Ohrbach's, written by DDB Copy chief Phyllis Robinson, which Parker credited as her inspiration to seek employment at DDB.

The collection is arranged into two categories by size: Large Format Items and Small Format Items, and therein alphabetically by company name.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes proofs and tearsheets, along with some radio and television spot scripts. Smaller items have been removed to the Small Format Items series. Where an entire folder has been removed, the company name is indicated in brackets; otherwise, a note in parentheses indicates where partial folders have been removed. Arranged alphabetically by company name.

Alitalia , 1958-1959 and undated (See also Small Format Items, Box 7)
(3 folders)
Box 1
American Cancer Society, undated
(2 folders)
Box 1
Amstel, undated
Box 1
[Ban de Soleil: see Small Format Items, Box 7]
Box 1
Barton's Bonbonniere , 1954-1955 and undated (see also Small Format Items, Box 7)

Includes advertisements for Kosher chocolate, aimed at Jewish holidays.

(2 folders)
Box 1
Bayer , 1977 and undated
(2 folders)
Box 1
British Tourist Authority , 1971-1972
Box 1
Celanese , 1975-1976 (See also Small Format Items, Box 7)
Box 2
Chemstrand , 1955-1965 (See also Small Format Items, Box 7)
(2 folders)
Box 2
Clairol , 1962-1970 (See also Small Format Items, Box 7)
Box 2
Cole of California , 1955-1961 (See also Small Format Items, Box 7)
(2 folders)
Box 2
[Croton: see Small Format Items, Box 7]
Box 2
Ecko Housewares , 1964
Box 2
Einiger , 1953-1954 and undated
(2 folders)
Box 2
European Travel Commission , 1959 and undated (See also Small Format Items, Box 7)
Box 2
[Fairmont: see Small Format Items, Box 7]
Box 2
5-Day Deodorant , 1950-1960 (See also Small Format Items, Box 7)
(2 folders)
Box 3
[Flexalum: see Small Format Items, Box 7]
Box 3
French Government Tourist Office , 1962
Box 3
General Mills , 1964-1966 and undated
Box 3
Gillette , 1959 and undated
Box 3
Golden Glow Margarine , 1966-1967 (See also Small Format Items, Box 7)
Box 3
GTE , 1975 and undated
(2 folders)
Box 3
Handmacher , 1955 and undated
Box 3
Hess Brothers , 1954-1955 and undated
Box 3
Hillman , 1958 and undated
Box 3
[Hotel Corporation of America: see Small Format Items, Box 7]
Box 3
Incres Agency, Inc. , 1959
Box 4
[Indulge: see Small Format Items, Box 7]
Box 4
International Silver , 1962-1963 and undated
Box 4
[Italian State Tourist Office: see Small Format Items, Box 7]
Box 4
[Jamaica Tourist: see Small Format Items, Box 7]
Box 4
[Jana: see Small Format Items, Box 7]
Box 4
[Lambretta : see Small Format Items, Box 7]
Box 4
[Lanvin: see Small Format Items, Box 7]
Box 4
Lawry's , 1960 and undated
(2 folders)
Box 4
Lees Carpets , 1970-1973 and undated (See also Small Format Items, Box 7)
Box 4
[Lovable: see Small Format Items, Box 7]
Box 4
[Max Factor: see Small Format Items, Box 7]
Box 4
McCall's Patterns , 1955-1956 and undated
Box 5
Mona Lisa Foundations, Inc. , 1953 and undated (See also Small Format Items, Box 7)
Box 5
Necchi , 1953-1954 and undated
Box 5
Nitey-Nite , 1955 and undated
Box 5
[Northwest Airlines: see Small Format Items, Box 7]
Box 5
Ocean Spray Cranberries, Inc. , 1966-1967
(2 folders)
Box 5
Ohrbach's , 1952-1960

Copy written by Phyllis Robinson. The early executions of these advertisements inspired Parker to seek employment at Doyle Dane Bernbach.

(2 folders)
Box 5
[Ore-Ida Food, Inc. (Tater Tots): see Small Format Items, Box 7]
Box 5
Pristeen , 1969-1970 (See also Small Format Items, Box 7)
(2 folders)
Box 5
[Quaker Oatmeal: see Small Format Items, Box 7]
Box 5
[Railway Express Agency: see Small Format Items, Box 7]
Box 5
[Regal: see Small Format Items, Box 7]
Box 5
Revlon , 1958 and undated
Box 5
Salada , 1960 and undated (See also Small Format Items, Box 7)
(2 folders)
Box 6
[Standard Brands, Inc.: see Small Format Items, Box 7]
Box 6
Stroh's , 1950 and undated
(2 folders)
Box 6
Suzy Perette, undated
Box 6
[Tangee: see Small Format Items, Box 7]
Box 6
Warner's , 1962-1963
(2 folders)
Box 6
[Wear-Right: see Small Format Items, Box 7]
Box 6
Wolfschmidt's , 1958 and undated
(2 folders)
Box 6
Woman's Day , 1953-1956 (See also Small Format Items, Box 7)
(2 folders)
Box 6
[Woodbury: see Small Format Items, Box 7]
Box 6
Yardley , 1961 and undated
Box 6

Arranged alphabetically by company name.

Alitalia, 1958-1959 and undated

Includes articles on the advertising campaign.

(2 folders)
Box 7
Ban de Soleil, 1950
Box 7
Celanese, 1975-1976
Box 7
Chemstrand, 1955-1965
Box 7
Clairol, 1962-1970
Box 7
Cole of California, 1955-1961
(2 folders)
Box 7
Croton, 1953 and undated
Box 7
European Travel Commission, 1959 and undated
Box 7
Fairmont, 1956 and undated
Box 7
5 Day Deodorant, 1950-1960
Box 7
Flexalum, undated
Box 7
Golden Glow Margarine, 1966-1967
Box 7
Hotel Corporation of America, undated
Box 7
Indulge, undated
Box 7
Italian State Tourist Office, 1958 and undated
Box 7
Jamaica Tourist, undated
Box 7
Jana, 1953
Box 7
Lambretta, 1954
Box 7
Lanvin, 1950 and undated
Box 7
Lees Carpets, 1970-1973 and undated
Box 7
Lovable, 1958 and undated
Box 7
Max Factor, 1953-1954 and undated
Box 7
Mona Lisa Foundations, 1953 and undated
Box 7
Northwest Airlines, 1958
Box 7
Ore Ida Foods (Tater Tots), 1977
Box 7
Pristeen, 1969-1970
Box 7
Quaker Oats, undated
Box 7
Railway Express Agency (Air Express), undated
Box 7
Regal, 1955
Box 7
Salada, 1960 and undated
Box 7
Standard Brands (Blue Bonnet), 1978-1979
Box 7
Tangee, undated
Box 7
Wear-Right, 1956
Box 7
Woman's Day, 1953-1956
Box 7
Woodbury, 1957 and undated
Box 7

Historical Note

DateEvent(s)
1926Born Lore Lionel, Leipzig, Germany
1939Fled Nazi Germany with family to England
1943-1944Bilingual secretary, British Broadcasting Corporation
1945Arrived in U.S.; worked as a secretary at Paris and Peart advertising agency
1952-1956Copy cub, copywriter, Doyle Dane Bernbach, Inc.
1956-1958Copywriter, Robert W. Orr agency
1958-1959Copywriter, Dowd Redfield & Johnstone, Inc.
1959-1982Doyle Dane Bernbach, Inc. Served in a variety of positions: Copywriter; Vice President and Copy Supervisor; Senior Vice President and Creative Management Supervisor
1982-1985Vice President and Associate Creative Director, Leber Katz Partners
1985Retired from Leber Katz

Lore Lionel Parker worked as a copywriter for a number of advertising agencies, and with many of the key creative managers and art directors during what has come to be called the "creative revolution" in modern advertising: Bill Bernbach, Gene Federico, Bob Gage, Helmut Krone, Phyllis Robinson, Bert Steinhauser, and Bill Taubin. Early in her career, she was known by her maiden name, Lore Lionel, but later by her married name, Lore Parker.

Of her life, Parker writes: I was born in 1926 in Leipzig, Germany, and already as a child wrote poetry--in German, of course. Then came Hitler, the ever-worsening persecution of German Jews, and finally in 1939, my family's hair-breadth escape to England. We arrived penniless, but my brother and I were beneficiaries of Britain's "Kindertransport" initiative. The British Government had undertaken to accept several thousand Jewish children from Germany and Austria, and place them in the homes of British families who had volunteered to temporarily "adopt" them. I was adopted by a Girls' High School in the North of England, and lived with the Headmistress, the English mistress, and the Latin mistress in the house they shared. Soon I was writing poems, short stories, and prize-winning essays in English. I had fallen in love with the English language.

During the London Blitz, 1943-1944, I worked at the BBC as a bilingual secretary, so when i finally came to the USA in 1945, I spoke and wrote BBC English. The day after our arrival in New York, I went to an employment agency and asked for a job as a secretary--preferably somewhere where I might eventually be able to write. My English accent didn't hurt. They had two openings: one was with the New York Times, which paid $22.50 a week; the other was with Paris and Peart, an advertising agency--whatever that was. It paid $27.50 a week, and that's how I became a copywriter instead of a journalist.

Subject Headings

Related Material

Related Materials:

Materials relating to this collection may be found in the following collections held in the David M. Rubenstein Rare Book & Manuscript Library: the Advertising Council Records (American Cancer Society); the American Association of Advertising Agencies Records (Ocean Spray); the Bates Worldwide, Inc. Records (Alitalia, GTE); the Ben Rosen Papers (Barton Bonbonniere); the Brouillard Communications, Inc., Records (GTE); the D'Arcy Masius Benton & Bowles Archives (Stroh's beer); the Garrett Orr Papers (Chemstrand, Ocean Spray, Salada Tea); the Gene Federico Papers (American Cancer Society, GTE, Woman's Day); the J. Walter Thompson Company Account Files (Salada Tea); the J. Walter Thompson Company Chicago Office Records (Salada Tea); the J. Walter Thompson Company Corporation Vertical Files (Ocean Spray); the J. Walter Thompson Company Domestic Advertising Collection (American Cancer Society); the J. Walter Thompson Company Review Board Records (Wolfschmidt); and the Roy Lightner Collection of Antique Advertisements (Bayer).

Preferred Citation

[Identification of item], Lore Parker Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Lore Parker Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2006.

Processing Information

Processed by Richard Collier, Margaret Miller, April 2007

Encoded by Richard Collier

Completed April 2007

Accession 2006-0086 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.