Guide to the Lore Parker Papers, 1950-1979 and undated
Lore Lionel Parker was a copy writer for Doyle Dane Bernbach and other advertising agencies. She was part of the creative team at Bernbach credited with leading the advertising industry's Creative Revolution of the early 1960s. The Lore Parker Papers include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach, Dowd Redfield & Johnstone, and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods.
- Collection Number
- Lore Parker papers
- 1950-1979 and undated
- Parker, Lore
- 12 Linear Feet, 1251 Items
- David M. Rubenstein Rare Book & Manuscript Library
- Material in English
The Lore Parker Papers span the years 1950 to 1979 and include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach (DDB); Dowd, Redfield & Johnstone; and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear and bathing suits, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods. Also included are some print advertisements for Ohrbach's, written by DDB Copy chief Phyllis Robinson, which Parker credited as her inspiration to seek employment at DDB.
The collection is arranged into two categories by size: Large Format Items and Small Format Items, and therein alphabetically by company name.
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How to Cite
[Identification of item], Lore Parker Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Includes proofs and tearsheets, along with some radio and television spot scripts. Smaller items have been removed to the Small Format Items series. Where an entire folder has been removed, the company name is indicated in brackets; otherwise, a note in parentheses indicates where partial folders have been removed. Arranged alphabetically by company name.
Includes advertisements for Kosher chocolate, aimed at Jewish holidays.
Copy written by Phyllis Robinson. The early executions of these advertisements inspired Parker to seek employment at Doyle Dane Bernbach.
Arranged alphabetically by company name.
Born Lore Lionel, Leipzig, Germany
Fled Nazi Germany with family to England
Bilingual secretary, British Broadcasting Corporation
Arrived in U.S.; worked as a secretary at Paris and Peart advertising agency
Copy cub, copywriter, Doyle Dane Bernbach, Inc.
Copywriter, Robert W. Orr agency
Copywriter, Dowd Redfield & Johnstone, Inc.
Doyle Dane Bernbach, Inc. Served in a variety of positions: Copywriter; Vice President and Copy Supervisor; Senior Vice President and Creative Management Supervisor
Vice President and Associate Creative Director, Leber Katz Partners
Retired from Leber Katz
Lore Lionel Parker worked as a copywriter for a number of advertising agencies, and with many of the key creative managers and art directors during what has come to be called the “creative revolution” in modern advertising: Bill Bernbach, Gene Federico, Bob Gage, Helmut Krone, Phyllis Robinson, Bert Steinhauser, and Bill Taubin. Early in her career, she was known by her maiden name, Lore Lionel, but later by her married name, Lore Parker.
Of her life, Parker writes: I was born in 1926 in Leipzig, Germany, and already as a child wrote poetry--in German, of course. Then came Hitler, the ever-worsening persecution of German Jews, and finally in 1939, my family's hair-breadth escape to England. We arrived penniless, but my brother and I were beneficiaries of Britain's “Kindertransport” initiative. The British Government had undertaken to accept several thousand Jewish children from Germany and Austria, and place them in the homes of British families who had volunteered to temporarily “adopt” them. I was adopted by a Girls' High School in the North of England, and lived with the Headmistress, the English mistress, and the Latin mistress in the house they shared. Soon I was writing poems, short stories, and prize-winning essays in English. I had fallen in love with the English language.
During the London Blitz, 1943-1944, I worked at the BBC as a bilingual secretary, so when i finally came to the USA in 1945, I spoke and wrote BBC English. The day after our arrival in New York, I went to an employment agency and asked for a job as a secretary--preferably somewhere where I might eventually be able to write. My English accent didn't hurt. They had two openings: one was with the New York Times, which paid $22.50 a week; the other was with Paris and Peart, an advertising agency--whatever that was. It paid $27.50 a week, and that's how I became a copywriter instead of a journalist.
Materials relating to this collection may be found in the following collections held in the David M. Rubenstein Rare Book & Manuscript Library: the Advertising Council Records (American Cancer Society); the American Association of Advertising Agencies Records (Ocean Spray); the Bates Worldwide, Inc. Records (Alitalia, GTE); the Ben Rosen Papers (Barton Bonbonniere); the Brouillard Communications, Inc., Records (GTE); the D'Arcy Masius Benton & Bowles Archives (Stroh's beer); the Garrett Orr Papers (Chemstrand, Ocean Spray, Salada Tea); the Gene Federico Papers (American Cancer Society, GTE, Woman's Day); the J. Walter Thompson Company Account Files (Salada Tea); the J. Walter Thompson Company Chicago Office Records (Salada Tea); the J. Walter Thompson Company Corporation Vertical Files (Ocean Spray); the J. Walter Thompson Company Domestic Advertising Collection (American Cancer Society); the J. Walter Thompson Company Review Board Records (Wolfschmidt); and the Roy Lightner Collection of Antique Advertisements (Bayer).
Click to find related materials at Duke University Libraries.
- Alitalia (Airline)
- British Tourist Authority
- Barton's Bonbonniere (Firm) [not LC]
- Celanese Corporation
- Cole of California (Firm) [not LC]
- Dowd, Redfield, & Johnstone, Inc. (Firm)
- Doyle Dane Bernbach Inc.
- General Telephone & Electronics Corporation
- John W. Hartman Center for Sales, Advertising & Marketing History
- Lees Carpets (Firm) [not LC]
- Ohrbach's Department Store. [not LC]
- Parker, Lore
- Parker, Lore
- Salada Tea Company (Firm) [not LC]
- Advertising -- Clothing and dress
- Advertising -- Cosmetics
- Advertising -- Alcoholic beverages -- United States
- Advertising -- Tourism
- Bathing suits
- Clothing and dress
- Foundation garments
- Household appliances
- Radio advertising
- Snack foods
- Television advertising
- Women's clothing
The Lore Parker Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2006.
Processed by Richard Collier, Margaret Miller, April 2007
Encoded by Richard Collier
Completed April 2007
Accession 2006-0086 is described in this finding aid.