Inventory of the W.W. Parleir Papers, 1909-1937

Abstract

W.W. Parleir (d. 1937) was an outdoor advertising executive in Alabama during the 1910s through the 1930s. He worked at Theiss, Douglas & Ribble (Birmingham) and at Capital City Advertising (Montgomery), and was Chairman of the Outdoor Advertising Association of Alabama 1934-1937.

The W.W. Parleir Papers include clippings and photographs, along with an obituary notice that appeared in the Outdoor Advertising Association of America newsletter. Campaigns include American Legion, United States Tires, Charlotte Fair, and Norris candies. Other photographs depict meetings of the Poster Advertising Association and the Outdoor Advertising Association of America. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository: David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator: Parleir, W.W.
Title: W.W. Parleir Papers, 1909-1937
Language of Material: English
Extent: 1.8 Linear Feet, 9 Items
Location: For current information on the location of these materials, please consult the Library's online catalog.

Series Quick Links

W.W. Parleir Papers, 1909-1937

Collection Overview

Administrative Information

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Contents of the Collection

Browse List of Series

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W.W. Parleir Papers, 1909-1937

(1 box)

Includes clippings, an obituary notice, and photographs. Arranged alphabetically.

Clippings, 1924, 1930s

[Includes newspaper photographs of the 1924 Poster Advertising Association annual meeting, and the launch of an American Legion billboard in the 1930s.]

Box 1

Obituary, in Outdoor Advertising Association News, 1937 May

Box 1

Photographs, 1909-1933

[Includes group photograph from the 1933 Outdoor Advertising Association of America Convention; billboards erected by Capital City Advertising Co., Charlotte Fair, and phtographs of Parleir family members.]

(2 folders)

Box 1

Historical Note

Enter Biographical and/or Historical Note

Chronology List

Date	Event(s)
1919-1937	Capital City Advertising Company, Montgomery, Ala. Rose to position of Manager.
1934-1937	Chairman, Outdoor Advertising Association of Alabama. Had served as President for several years prior to becoming Chairman.
1937 Apr. 4	Died, Montgomery, Ala.

W.W. Parleir was born in Wilksboro, N.C. and had worked at Theiss, Douglas & Ribble Advertising Company in Birmingham, Ala. before relocating to Montgomery.