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Guide to the W.W. Parleir Papers, 1909-1937

Abstract

W.W. Parleir (d. 1937) was an outdoor advertising executive in Alabama during the 1910s through the 1930s. He worked at Theiss, Douglas & Ribble (Birmingham) and at Capital City Advertising (Montgomery), and was Chairman of the Outdoor Advertising Association of Alabama 1934-1937.

The W.W. Parleir Papers include clippings and photographs, along with an obituary notice that appeared in the Outdoor Advertising Association of America newsletter. Campaigns include American Legion, United States Tires, Charlotte Fair, and Norris candies. Other photographs depict meetings of the Poster Advertising Association and the Outdoor Advertising Association of America. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Parleir, W.W.
Title
W.W. Parleir papers 1909-1937
Language of Material
English
Extent
1.8 Linear Feet, 9 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The W.W. Parleir Papers include clippings and photographs, along with an obituary notice that appeared in the Outdoor Advertising Association of America newsletter. Campaigns include American Legion, United States Tires, Charlotte Fair, and Norris candies. Other photographs depict meetings of the Poster Advertising Association and the Outdoor Advertising Association of America. Arranged alphabetically.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes clippings, an obituary notice, and photographs. Arranged alphabetically.

Clippings, 1924, 1930s

[Includes newspaper photographs of the 1924 Poster Advertising Association annual meeting, and the launch of an American Legion billboard in the 1930s.]

Box 1
Obituary, in Outdoor Advertising Association News, 1937 May
Box 1
Photographs, 1909-1933

[Includes group photograph from the 1933 Outdoor Advertising Association of America Convention; billboards erected by Capital City Advertising Co., Charlotte Fair, and phtographs of Parleir family members.]

(2 folders)
Box 1

Historical Note

Enter Biographical and/or Historical Note

Chronology List

DateEvent(s)
1919-1937Capital City Advertising Company, Montgomery, Ala. Rose to position of Manager.
1934-1937Chairman, Outdoor Advertising Association of Alabama. Had served as President for several years prior to becoming Chairman.
1937 Apr. 4Died, Montgomery, Ala.

W.W. Parleir was born in Wilksboro, N.C. and had worked at Theiss, Douglas & Ribble Advertising Company in Birmingham, Ala. before relocating to Montgomery.

Subject Headings

Related Material

Preferred Citation

[Identification of item], W.W. Parleir Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The W.W. Parleir Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2009.

Processing Information

Processed by Richard Collier, February 2011

Encoded by Richard Collier, February 2011

Accession 2009-0112 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.