paverjohn Inventory of the John Paver Papers, 1920-1979 Processed by: Lisa Stark; machine-readable finding aid created by: Lisa Stark

(C) 2001 Duke University. All Rights Reserved.

This finding aid is NCEAD compliant.

Aleph Number: 003121545

 Machine-readable finding aid derived from automated markup system. Date of source: March 29, 2001 Processed by Lisa Stark March 29, 2001; Finding Aid encoded by Lisa Stark, David M. Rubenstein Rare Book & Manuscript Library, Duke University, August 10, 2001 Description is in English. 12-31-2005 PUBLIC "-//David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::John Paver Papers)//EN" "paverjohn.xml" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan. The tag list inside index was changed to indexentry by Ruth E. Bryan. Inventory of the John Paver Papers, 1920-1979 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

(C) 2001 Duke University. All Rights Reserved.

 Descriptive Summary John Paver Papers, 1920-1979, bulk 1938-1971 Paver, John 33.1 Linear Feet 16,105 Items David M. Rubenstein Rare Book & Manuscript Library, Duke University For current information on the location of these materials, please consult the Library's online catalog. English. Administrative Information Online Items

Selected items from this collection have been digitized and are available in: John Paver Papers - Duke Digital Collections

Items from this collection have been described in a searchable online database: ROAD: Resource of Outdoor Advertising Descriptions

 Access Restrictions

Collection is open for research.

However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], John Paver Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

 Provenance

The John Paver Papers were transferred to the David M. Rubenstein Rare Book & Manuscript Library from Fairleigh Dickinson University in 1996.

Processing of this collection was supported by the National Endowment for the Humanities.

 Processing Information

Processed by Lisa Stark

Completed March 29, 2001

Encoded by Lisa Stark

Folder date spans were figured by sampling and so may not be strictly accurate for all materials in a particular folder.

There was no meaningful arrangement to the collection when it came to the library, and so most organization has been imposed to approximate how Paver may have used the files. For instance, files obviously created during his tenure at the National Outdoor Advertising Bureau (NOAB) were pulled into a separate group of files by that name. Most individual folders hold a wide range of material types, such as manuscripts, photographs, and printed materials. Folder labels give an indication of most materials in a folder, but perhaps not all materials in the folder.

All photographs, slides, and negatives were pulled from folders into their own series. Whenever a photograph had been filed with other papers, a photocopy was made of the photograph, and left with the papers to preserve context. Approximate dates on the backs of photos may not be accurate. They were usually entered into the image database when found, but could not be confirmed.

Oversize materials were labeled with the same title as the folder from which they were pulled. Thus an oversize item may, for instance, have the title/label "Typescript" when the oversize item is actually a clipping, if "Typescript" is on the folder label from which the item originally came.

Patrons should use caution since the collection still contains some rusty staples.

This finding aid is NCEAD compliant.

 Biographical Note 1900 Jan. 15 Born in Montgomery, Alabama 1918 Oct.-Dec. Student Army Training Corps enlistee at University of California when World War I armistice signed 1924 Graduated from Northwestern University (Evanston, Ill.) with a Bachelor of Science degree 1925 Graduated from Northwestern with a degree in Civil Engineering 1925 Sept.-1927 Apr. Research Engineer at Sunland Sales Corporation 1927 Apr.-1933 Jan. Chief Engineer-Secretary at the Outdoor Advertising Association of America (OAAA) 1933 Jan.-1936 Jan. Erskine Fellow and Research Associate for Miller McClintock at Erskine Bureau for Street Traffic Research at Harvard University 1936 Jan.-1937 Apr. Research Associate for McClintock at Advertising Research Foundation 1937 Apr.-1942 June Engineer and Manager of National Field Service Department at National Outdoor Advertising Bureau (NOAB) 1942 June-1944 June Major-Lieutenant Colonel in US Air Force during World War II 1944 Jul.-1945 Jan. 1 Managing Director of Traffic Audit Bureau (TAB) 1945 Jan. 1 -1962 President and General Manager of NOAB 1950 Featured speaker at the national convention of the British Poster Advertising Association 1958 Speaker again for the British Poster Advertising Association 1962 Retired from NOAB 1963 Guest of honor and speaker at the European Association of Outdoor Advertising in Paris 1972 Died

After retirement, Paver still promoted the establishment of an international organization to make use of poster advertising throughout the world and traveled extensively for this purpose. He worked closely with the British and London Poster Associations and the Outdoor Advertising Federation of Europe. Paver also published "My World War II Experiences" at some point before 1968. Only a few copies were created by printer, Harry Deckoff, of the Tribune Printing Company in New York

 Collection Overview

The John Paver Papers span the years 1920 through 1979, with the bulk of the collection dating from 1938 through the year 1971. The collection documents Paver's career in the outdoor advertising industry, especially his years as president of the National Outdoor Advertising Bureau (NOAB), and his work writing a textbook on the outdoor advertising medium. Series include the Biographical Files Series; Writings and Speeches Series; NOAB Files Series; Subject Files Series; Personal Files Series; Miscellaneous Files Series; Photographs, Negatives, and Slides Series; and Oversize Materials. Researchers interested in the following subjects may find this collection especially helpful: management in the advertising industry, more specifically the outdoor advertising industry; the outdoor medium itself; and traffic and advertising. Common formats in the collection include paper files such as correspondence, meeting minutes, writings, memoranda, printed materials; and photographic prints and negatives. The Resource for Outdoor Advertising Descriptions (ROAD) database, which holds searchable information about the images in this and other outdoor advertising collections will be available in early 2003.

Paver was instrumental in the establishment of standards for traffic measurement and, later, standards and the quality of billboards, topics all reflected in each of the collection's series, especially the Writings and Speeches Series, the NOAB Files Series, and the Subject Files Series. He pioneered research determining the relationship between traffic or habitual movement and trade activities. This work culminated in the publication, Traffic and Trade (McGraw-Hill, 1935), co-authored with research associate Dr. Miller McClintock, and in the founding of the industry authority for measuring outdoor advertising circulation, the Traffic Audit Bureau (TAB). His contributions in the area of window display (show windows) advertising, and, more generally, the outdoor medium are significant as well; all are documented within the collection. A large part of his career was spent in service to the National Outdoor Advertising Bureau before and after World War II; he led the organization for about seventeen years and became a prominent figure in the outdoor advertising industry. The papers document well Paver's work on an outdoor advertising textbook through draft copies and research materials. Through this activity, Paver grew to become a respected authority on poster and painted display advertising in the United States, and served as a speaker and consultant in the last years of his life. For more detailed information about Paver's life and career, see the Biographical Note above as well as the Biographical Files Series. All collection series are further described within the container list.

At the end of this finding aid is a list of publications removed from the collection and cataloged separately. Closely related collections in the David M. Rubenstein Rare Book & Manuscript Library include the John Brennan Papers, the John Browning Papers, the Duplex Advertising Co. Records, the H.E. Fisk Collection of War Effort Mobilization Campaigns, the Outdoor Advertising Association of America Records, the Outdoor Advertising Poster Design Collection, the Outdoor Advertising Slide Library, the Garrett Orr Papers, the R.C. Maxwell Company Records, the Howard Scott Papers, and the Strobridge Lithography Company Photographs.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Advertising--Management Advertising--Posters Advertising agencies. Advertising executives. Advertising layout and typography. Advertising, Outdoor--Design and construction--Standards. Advertising, Outdoor--Europe. Advertising, Outdoor--Law and legislation--United States. Advertising, Outdoor--Posters. Advertising, Outdoor--United States. Billboards--Design and construction--Standards. Billboards--Europe. Billboards--United States. Commercial art. Commercial art--United States. Marketing. National Outdoor Advertising Bureau. Outdoor Advertising Association of America. Paver, John. Paver family. Paver-Sills Traficounter. Poster, American--20th century--United States. Posters--Design. Posters--United States. Show windows. Signs and signboards. Traffic Audit Bureau. Traffic estimation. Traffic flow. Traffic surveys. United States. Air Force. John W. Hartman Center for Sales, Advertising & Marketing History. List of Series in Collection 1 Biographical Files Series 1-5 Writings and Speeches Series 5-7 National Outdoor Advertising Bureau (NOAB) Files Series 7-10 Subject Files Series 10-11 Personal Files Series 11-16 Miscellaneous Files Series 17-18 Photographs, Negatives, and Slides Series

The Resource for Outdoor Advertising Descriptions (ROAD) database will be available in early 2003. It contains searchable information about the images in this series. The Paver Papers database records are numbered PAV0001 through PAV0326.

 19-20 Legal Size Materials 21-22 1-4 Oversize Materials Contents of Collection Biographical Files Series

(See also Legal Size Materials)

The Biographical Files Series ( 1942-1969) includes narratives typed and printed primarily for publication. Paver apparently wrote and rewrote the information in many different forms to suit individual purposes. Some documents include details of his work and military experience ( U.S. Air Force), athletic experience, work performed for NOAB, as well as résumés, and letters of congratulation and recommendation, including items from Miller McClintock, J. Walter Thompson advertising executive Norman Strouse, and others. A publicity file holds articles and other printed materials containing various blurbs about Paver.

 1 Miscellaneous Biographical Information 1942-1964 1942-1967 1955-1962 1956-1968 1969 NOAB Service, 1969 Publicity, 1927-1965 Writings and Speeches Series

(See also Legal Size and Oversize Materials)

The Writings and Speeches Series ( 1923-1972) contains a mix of document formats. Much of the correspondence, memoranda, printed materials, and other non-manuscript items are presumed to relate to the drafts with which they are foldered--probably as research materials. The majority of the items in this series are draft pieces of Paver's planned textbook on the outdoor advertising medium, mostly in holograph (handwritten) or typescript formats, although the book was never published. Book segment titles were distinguished or subjects were assigned to folders wherever possible. The series is divided into two subseries, Writings and Speeches by Paver, and Writings and Speeches by Others. Paver's materials are further subdivided into three groups: (1) files created for his textbook, (2) speeches by Paver, and (3) miscellaneous writings by Paver. Writings and Speeches by Others contains far fewer items, but has similar groupings within it. Photographic materials from this series and all others have been removed to the Photographs, Negatives, and Slides Series. Photocopies of most photographs were left in original order to preserve context.

 Writings and Speeches by Paver Subseries Textbook Files (alphabetical by subject)

Paver's textbook files are evidence of his efforts to create a comprehensive introduction and analysis of the outdoor medium. Folders with title- or subject-identified materials make up the initial alphabetical run. These are most often typescripts with holograph edits, but there are some holograph manuscripts as well. Included are long descriptions of both subjects and organizations such as "the advertising agency," the Advertising Council, the National Outdoor Advertising Bureau, the Traffic Audit Bureau, the Outdoor Advertising Association of America, the American Association of Advertising Agencies, the Advertising Research Foundation, techniques of buying, art creation, writing advertising copy, market coverage, painted displays, public relations, and more general topics such as " Outdoor Advertising in the US."

 1 The Advertising Agency, Typescript with Holograph Edits, 1968 The Advertising Council, Typescript, undated Advertising Research Foundation, Old Chapter XXI, undated "American Association of Advertising Agencies," Typescript, undated Art and Copy, Chapter XII, Typescript, 1969 Association of National Advertisers and NOAB, Typescript, undated Buying Techniques, Chapter VII, Typescript, undated Cooperative Methods, Typescript with Holograph Edits, undated Creation of Message Technique, Typescript Fragments with Holograph Edits, undated Determination of Allotments, Typescript and Fragments, 1968 Discounts, Miscellaneous Typescript Fragments with Holograph Edits, 1971 and undated Discounts and Pricing, Typescript Fragment, undated Economical Coverage Manuscripts, 1935, (3 folders) Educational Programs, Typescript with Holograph Edits, 1961-1964 "Effect of Freeways on the Outdoor Medium," Typescript and a Los Angeles Survey, 1965 and undated Evolution of the Medium, Typescript with Holograph Edits, undated Future of Outdoor Advertising, Typescript with Holograph Edits, undated Media Selection, Typescript with Holograph Edits, undated Media Volume Statistics, up to 1965 Merchandising, Typescript Fragments and Sample Ads, undated MONI (Metropolitan Outdoor Network, Inc.) and National Sales, Typescript, 1968 Painted Display, Pricing, Typescript, undated Painted Displays, Typescript with Holograph Edits, undated Public Relations, Typescript with Holograph Edits, 1963-1972 Public Relations/Criticism, Typescript with Holograph Edits, 1958-1968 Qualities of Outdoor Advertising, 1951-1964 Reach Frequency, Typescript with Holograph Edits, undated Traffic Audit Bureau (TAB) Program, 1964-1971, (2 folders) Traffic Audit Bureau (TAB), Typescript Copies, 1972 and undated Transportation Advertising, Typescript with Holograph Edits, undated United States, Typescript with Holograph Edits, 1964 Users of Outdoor Advertising, Typescripts, undated 2 Variation of Values, Holograph and Typescript Fragments with Holograph Edits, undated, (2 folders) Textbook Files (alphabetical by part of book)

The next alphabetical run within Paver's textbook files contains items comparable to the alphabetical by subject group, but is ordered by genre/book part. It includes portions Paver labeled as the appendix, illustrations, and more. There are traffic flow graphs and a glossary of industry terms helpful for the novice advertiser. In addition, there are outlines, questionnaire results, and a large number of manuscript fragments. Similar to the previous group, these files describe outdoor advertising in detail, but also highlight its importance in the world with fragments such as one titled, "Posters as a Visual Aid in Projecting America's Image to the World." Paver compared the medium to others, wrote about industry changes and outdoor advertising abroad, and discussed industry research.

 2 Appendix, undated Forms, 1938-1968 Glossary, Typescript, undated Glossary, Typescript with Holograph Edits, undated Illustrations, Chapter 1, undated, (2 folders) Illustrations, Chapter X, 1958 and undated Illustrative Material, undated, (2 folders) Negatives for Book, Japan, undated Outline for Textbook, undated Outline for Advertising Techniques, 1969 Questionnaire Results, The Medium, 1968 Questionnaire Results, 1968 Typescript Fragments (Miscellaneous): 1933-1962 (2 folders) 1948-1962 and undated 1948-1963 and undated 1949-1958 1950-1968 (4 folders) 1953 and undated 1955 and undated 1960-1964 and undated (4 folders) 3 1960-1964 and undated (3 folders) 1960-1969 1961 and undated 1962 and undated 1962-1965 1964 1964 and undated 1968-1970 (2 folders) undated (7 folders) Volume II: Table of Contents Typescripts and Additional Fragments, 1960 Typescript Fragments Miscellaneous, 1960 and undated Speeches

Paver's speeches reveal his broad knowledge of the outdoor advertising industry; he spoke on the medium in general as well as on more specific topics like traffic measurement. This group of materials is evidence of his many speaking engagements in his home state of Texas, as well as abroad for the British Poster Advertising Association and the Outdoor Advertising Association of Australia. Paver also presented to organizations such as state outdoor advertising associations, and to smaller groups including a student women's advertising club. A number of the speeches were obviously connected to his work with the National Outdoor Advertising Bureau or were at least given during his employment there.

3 Ad Club Speech, Typescript with Holograph Edits, undated Austin Speech, Typescript with Holograph Edits, undated Australia Speech, Typescript with Holograph Edits, undated Australia Speech, Typescript, 1959 British Poster Advertising Association Speech, 1958 and undated 4 Canada Speech, Typescript, 1959 Houston Speech, Typescript, 1954-1957 International Congress Speech, Typescript, 1960 NOAB Speeches, Typescript, 1962 Pennsylvania Meeting Speech, Typescript, 1961 Poster Advertising Association of Canada Meetings, Typescript With Holograph Edits, 1961 Speeches, Miscellaneous: 1945-1954 (4 folders) 1956-1959 (3 folders) 1960 (2 folders) 1960-1961 1961 (5 folders) 1962 and undated Miscellaneous Writings

Miscellaneous writings by Paver, some going back to the beginnings of his advertising career, include files regarding his college thesis on transportation in Chicago, and Traffic and Trade Research Report, a work completed at Harvard, 1934. There is a broader picture of the man in drafts of his World War II experiences and family history.

4 Chicago Subway College Thesis: 1923 and undated 5 1924 and undated 1924 undated Paver History, Typescript, 1972 Paver History, Typescript, undated Trade Articles, 1958-1961 Traffic and Trade Research Report, 1934 Writings and Speeches by Others Subseries

(See also Legal Size Materials)

Paver likely used these materials in his research and writings on the industry. Authors include advertising executives Norman Strouse and Kerwin Fulton. Topics such as advertising leasing, criticism and other problems facing the industry, advertising and war, NOAB, personnel, and European outdoor advertising are discussed. The files are primarily arranged alphabetically by author.

 5 Davidson, Craig, Advertising Agency-Media Relations, 1945 Fulton, Kerwin H. et al, Miscellaneous Writings, 1938-1957 [Henry], Leasing, 1969 Hopkins, Frank T. Speeches, 1936-1940 Resor, Stanley, The Importance of Ideas in Selling, 1936 Speeches, Miscellaneous: 1941-1962 1945-1949 (2 folders) 1948-1952 1952-1958 1954 1954-1956 Miscellaneous (Excerpts from TAB), 1965-1968 Typescript Fragments [by Cerrini?], 1965 National Outdoor Advertising Bureau (NOAB) Files Series

(See also Legal Size and Oversize Materials)

The National Outdoor Advertising Bureau (NOAB), ca. 1919-1970, the organization with which Paver is most closely associated, was created to help advertisers obtain recognition by billboard owners and to handle arrangements for outdoor advertising. These files date from 1925 through 1968. NOAB was a cooperative organization owned exclusively by the advertising agency members and helped them with all phases of an outdoor campaign. Paver assumed leadership of the agency in 1945, and by 1958 it placed over $70 million in contracts for painted displays, billboards, and other outdoor advertising. He directed the organization for about seventeen years, a time span reflected within the collection, but his time working for the NOAB Field Service Office in the late 1930s is also represented. The papers document his years of leadership through a variety of formats including minutes of NOAB's executive committee from 1950 through the time of his retirement. He represented NOAB through correspondence and multiple speaking engagements, serving often as a cheerleader promoting the industry. The series is arranged alphabetically by subject, revealing information about his travels abroad, contract and policy information, the industry's view of NOAB, Paver's specific duties, poster rates and evaluation, and work for Standard Oil. Particular attention is paid to the Traffic Audit Bureau (TAB) which Paver helped to establish and later defend. TAB became the industry's body to measure circulation of outdoor advertising and is still in existence. Included also are several manuals, some printed materials and other items about or related to NOAB.

 5 Accounting Department and Tabulating Department Manual, 1961 Australia Visit, 1953-1960 (2 folders) Brennan, John, Correspondence, 1949-1952 Canadian Poster Association Meeting, 1958-1961 Contract Terms, Cancellation Clauses, etc., 1944-1961 and undated Costs, 1962 Executive Committee Meeting Minutes: 1950-1953 (2 folders) 6 1954-1957 (2 folders) 1958-1962 (2 folders) Field Service Manual, 1938 Field Service Scenario, 1946 International Congress Research and Art Session, 1960 Legislation: 1951 1957-1968 Media Records, 1954-1956 NOAB, Attitudes Toward and Status, 1960 and undated NOAB Facts, 1949 Operation, Manual of: 1925-1962 1960-1961 Paver, Services Performed By, 1967 (2 folders) Personnel Manual, 1961 Policy Establishment, Report on Hartigan's Proposal, 1961 Poster Billing, 1960-1961[Manual?] Poster Rate Book, 1964 (3 folders) Poster Showings Evaluation, 1960-1967 Region One Annual Meeting (Portsmouth, N.H.), 1961 and undated Relationship to Agencies, 1955 Six-sheet and Three-sheet Poster Comments, 1948-1962 Standard Oil File, 1945-1953 (2 folders) Statistical Department, Account Supervisor's Manual, 1960-1962 and undated (2 folders) 7 Statistical Market Research, 1947-1962 (2 folders) Traffic Audit Bureau (TAB) History: 1931-1963 1946-1965 1947-1952 Politz Study, 1954 Traffic Audit Bureau (TAB) Needs and Progress: 1938-1959 1947-1957 (2 folders) 1958-1961 For Chapter on Media: 1948 1948-1961 1948-1963 Operating Costs, "Personal," 1948 Traffic Audit Bureau (TAB) Research Institute, Summer Pilot Study, 1936-1965 (2 folders) Traffic Counts, Los Angeles, 1962 Workshop, Chicago Outdoor, 1953-1961 Subject Files Series

(See also Legal Size and Oversize Materials)

The Subject Files Series (1920-1972) is arranged alphabetically by topic, proper name, or title, and contains a mix of formats including printed materials, writings, correspondence, and maps. Many folders appear to be collections of research materials for his writing, and all pertain to his professional activities although not always purely outdoor advertising. There are files relating to his window study performed in Allentown, Pa., traffic information for parts of his home state of Texas, auto safety and registration, his writing and publication plans, the "Bull Penn" professional organization, Canadian outdoor advertising, costs, advertising coverage, an international conference, Paver's traffic counting invention (Paver-Sills Traficounter), parking, Paver's work with research associate Leon Quera, awareness of outdoor advertising, regulation of the industry, billboard structure, traffic engineering and safety. Correspondents include the British Poster Advertising Association and other prominent industry figures such as Ben Egan, Karl Eller (Eller Media), and T. Walter Tyrrell.

 7 Advertising Research Foundation, 1957 and undated Allentown, Pa. (See also Data): Maps and Data, 1936 and undated Statistical Tables, undated Window Study, 1936 American Marketing Association, 1962-1966 American Security Council, 1970 A.N.A. [Association of National Advertisers?] Members and Non-members, undated Audit Procedures, 1933-1934 Austin Transportation Study, 1962 Australia and Japan Correspondence, 1958-1961 Auto Registration Growth, 1963 and undated Auto Safety Foundation, 1969 Book Correspondence: 1954-1964 1964 1966-1968 Bowack, Charles, 1958 British Poster Advertising Association, 1962-1972 Bull Penn: 1939-1949 (2 folders) 8 1939-1949 (2 folders) 1945-1959 Personnel, 1949-1960 C-V Rating, 1930 Canadian Methods, 1971 Cost of Outdoor Advertising, 1933-1934 Cost of Outdoor vs. Newspaper, [ca. 1962] Coverage and Capacity, 1953 Coverage, 1960 and undated

(See also Los Angeles, San Francisco, and Seattle)

 Data, [Allentown, Pa.?] undated Driver Training Information, 1968-1970 Egan, Ben - Correspondence, 1963-1965 Eller, Karl: Correspondence, 1971 Correspondence and TAB Reorganization, 1971 and undated Engineer Registration, 1969-1970 Foreign Correspondence, 1960 Foreign Market Advertising: 1963-1964 1964-1965 Fresno Growth Appraisal and Department of Commerce Correspondence, 1932-1936 Gasoline Business Survey, [1946?] Hendon, Don - Correspondence, 1972 Hodges, J. (M. Gen.), 1962-1971 Insurance Institute for Traffic Safety: 1967-1970 (2 folders) 1970-1972 (2 folders) International Advertising, 1960-1961 International Conference-- Toronto-- Correspondence, 1958-1960 International Congress, 1960 International Congress--Publicity, 1960 International Congress--Slide Correspondence, 1960 International Executive Service Corp., 1969 and undated International Poster Statistics, 1961 London--Canada Study and Window Display Research, 1935 Los Angeles Coverage: 1960 9 [1961?] McGraw-Hill Agreements, 1967-1968 Media and Advertising Costs, 1964 and undated Media Costs, 1965 Merchandising, 1958-1964 Mills and Rockley's Ltd., 1963-1966 New Jersey State Survey, 1934-1952 Newspaper vs. Outdoor, undated Outdoor Advertising Association of America, 1960-1964 Paint Pricing History, 1934 and undated Parking Terminals and Facilities Committee, 1938-1940 (2 folders) Paver--Sills Traficounter:

(See also small round box within box 19)

 1938-1941 [1939?] 1940 and undated 1940-1941 and undated (2 folders) Permissions, 1964-1969 Post Cereals, [1961?] P.P.S. [Portable Parking Structures] Inc., 1969 Promotion Correspondence, 1945-1946 Publisher Correspondence, 1967-1969 (3 folders) Quera, Leon, 1967-1970 Quera, Leon - "The Quera Mess:" 1966-1969 1967-1968 1968 1968 Recognition / Awareness of Outdoor Advertising, 1962 Regulation of Industry: 1961-1970 1964-1968 1970 Regulation of Industry and OAAA, 1965-1968 Remembrance and Forgetting, [1960s?] Research Processes, 1948-1963 Retail Store Locations, [1936?] Sales, Local, 1959-1965 and undated 10 San Francisco Coverage - Oakland, 1961 Seattle Poster Coverage, 1962-1965 Sills Correspondence, 1958-1961 Small Business Administration, 1968 Standridge, R.H., Correspondence, 1972 Structural and Posting Illustrations, 1936-1970 Texas: Research League, 1967 State Government, 1971 Tourist Development Agency, 1963-1971 Traffic and Parking Problem, 1939-1967 and undated Traffic and Trade (Atwater correspondence), 1936-1959 Traffic Data, Los Angeles, 1920-1936 Traffic Deaths, 1967 Traffic Engineering and Methods, 1936 (Data and Field Records, Allentown, Pa.) Traffic Formula--DEC vs. Reach, 1968 Traffic - Gulf Study, 1936-1939 and undated Traffic Miscellaneous, 1940 and undated Traffic Safety: 1966-1968 1966-1971 1966-1970 Traffic Safety, Austin and Texas: 1971 (3 folders) 1969-1971 Traffic Study, 1940-1961 Traffic Summaries, Oklahoma, 1960 Tyrrell, T. Walter, Correspondence: 1968-1970 1970-1972 Urban Development, 1937-1964 Valuation, undated Values of Outdoor Advertising, 1965 and undated Window Display Research, 1936

(See also Allentown, Pa., and London-Canada)

 Wray, James R., Correspondence, 1971 Yale University, Bureau of Highway Traffic, 1945-1961 Personal Files Series

(See also Legal Size and Oversize Materials)

The Personal Files Series (1943-1979) reveals a wide breadth of activity beyond Paver's professional duties. Materials document relationships with family members as well as connections to such organizations as the Freemasons, Paver's church, and the Chicago Athletic Association. Most prominent is documentation of his time spent raising orchids, including newsletters, photographs, and correspondence with the American Orchid Society.

 10 Chicago Athletic Association, 1947 Church, 1965-1967 Correspondence: 1943-1968 (2 folders) 11 1958-1967 Davis, Guy W., 1963-1966 Freemasons, 1964-1968 Hawaii, 1962-1963 Kauai, 1963 Kauai Development, 1963-1964 Kauai Real Estate, 1962-1963 Mine, 1962-1967 Orchids: American Orchid Society, 1972 Correspondence and Lists, 1971 Correspondence with Lager and Horrell, 1956-1972 Cymbidiums, 1969 Garden Clubs, 1967-1979 ...of Hawaii, 1971 Hawaii Island Chamber of Commerce, 1971 Import Procedures, 1968 and undated [Koalin?]--Prices, undated McBeans, 1969-1970 Periodicals, 1967-1972 Periodicals, 1970-1972 Periodicals, 1970 Soil and Plant, 1971 Red Bud Trail Repair, 1971-1972 Rotary Club, 1970 Rotary International, 1968-1970 Solar Power, 1966-1969 Solar Power, 1966 West Lake Hills, 1966 Miscellaneous Files Series

(See also Legal Size and Oversize Materials)

The Miscellaneous Files Series contains additional materials for all of the previous series including speeches, professional correspondence, personal wartime correspondence, writings, printed materials, and clippings. These originally loose items were placed in unsorted folders for protection, but at the time of processing, resources were unavailable for item-level identification and sorting. Topics include outdoor advertising in the U.S. and abroad; traffic safety, circulation, and engineering; biographical materials; TAB, OAAA, and NOAB; military orders and service during WWII; outdoor advertising construction, product name recall, reach and frequency; costs; the "Bull Penn;" and orchids.

 11 Miscellaneous (unsorted) Files (11 folders) 12 Miscellaneous (unsorted) Files (21 folders) 13 Miscellaneous (unsorted) Files (25 folders) 14 Miscellaneous (unsorted) Files (19 folders) 15 Miscellaneous (unsorted) Files (39 folders) 16 Miscellaneous (unsorted) Files (11 folders) Photographs, Negatives, and Slides Series

The Photographs, Negatives, and Slides Series (ca. 1920s-1970) contains over 300 items, pulled together from all other parts of the collection. A few photographs are from the 1920s, but the majority appear to have been taken in the 1950s and 1960s.They document a great deal of outdoor advertising mounted in that era, and also provide evidence of other areas of Paver's life such as his garden work. Most are undated (color or black and white) photographs of outdoor advertising, especially billboards, but there are also a large number of portraits of Paver from the 1940s and 1950s. Some photographs show advertising artwork and artists at work on large painted displays, and some seem to form part of an office presentation. Other photograph subjects include office workers demonstrating particular activities; business gatherings of various sorts; advertising in Paris and an Asian city (perhaps in Japan), and a wedding gathering. Around 40 photographs show Paver's pool area, where he worked with and displayed his collection of orchids.

More detailed information about all photographs, slides, and negatives were entered into the Resource for Outdoor Advertising Descriptions (ROAD) database which will be available in early 2003. The database has the following information fields: image number, dates, image type, product category, company, product/brand, headline, advertisement type, posting company, image color, rural or city scene, ethnicity of some individuals, presence of women/children, famous persons, city, state, non-advertisement type, and additional notes.

17 Photographs and Slides (117 pages of sleeves)

[ ROAD Database Numbers: PAV0001-PAV0202]

 18 Photographs, and Negatives (55 pages of sleeves)

[ ROAD Database Numbers: PAV0203-PAV0326]

 Legal Size Materials

The Legal Size Materials include items from all of the other series, except Photographs, Negatives, and Slides.

 19 Biographical Information (see also series: Biographical Files): Miscellaneous Biographical Information, 1962 and undated Writings and Speeches by Paver (see also series: Writings and Speeches by Paver): Textbook Files:

(alphabetical by subject, and then by book segment)

 Customized Buying, Fragments (miscellaneous), 1969 Painted Displays, Typescripts with Some Holograph Edits, undated Public Relations/Criticism, Typescript with Holograph Edits, undated TAB Program, 1964-1971 Variation of Values-- Holograph and Typescript Fragments with Holograph Edits (2 folders) Appendix, undated Illustrations, Chapter I, 1965-1968 Outline of Advertising Techniques, undated Outlines for Textbook, undated Questionnaire Results, "The Medium," 1968 Questionnaire Results, 1968 Fragments (Miscellaneous): 1957 and undated 1960-1969 1962, 1965 and undated undated (2 folders) Typescript Fragments (Miscellaneous): 1933-1962 and undated undated Volume II: Research Typescripts and Poster Site Surveys, 1966 and undated Speech Files: Speeches, Miscellaneous: 1960-1961 1962 and undated Miscellaneous Files: Economical Coverage Manuscripts, 1935 (3 folders) Writings and Speeches by Others (see also series: Writings and Speeches by Others): Dawson, Joe M., Speeches Miscellaneous, 1947 Hopkins, Frank T., Speeches, 1936-1940 Fragments, Miscellaneous, 1963-1967 National Outdoor Advertising Bureau Files (see also series: National Outdoor Advertising Bureau Files): Agency Study, undated Market Research, Statistical, 1945-1957 Newsletters, 1946-1947 and undated TAB History, 1963 TAB Research Institute, Summer Pilot Study, 1971 and undated Subject Files (see also series: Subject Files): Book Correspondence, undated British Poster Advertising Association, undated Canadian Methods, 1971 Chicago Subway College Thesis, 1923 and undated Cost of Outdoor Advertising, [1960s] Engineering Applications, [1966?] Foreign Market Advertising, 1963-1966 (2 folders) International Executive Service Office Corp., undated McGraw-Hill Agreements, 1967-1968 Media and Advertising Facts, 1961 Nokes, Thomas, undated Outdoor Advertising Association of America - Outdoor Advertising Regulations, 1961-1970 P.P.S. [Portable Parking Structures] Inc., 1969 Phillips Foundation, Correspondence Drafts, undated Quera, Leon, 1967 Quera, Leon, "The Quera Mess," 1967-1968 Small Business Administration, undated Standridge, R.H., Correspondence, undated State-City Traffic Safety: [1951-1966 or later] 1971 Texas Tourist Development Agency, 1963-1971 Traffic Information, undated Personal Files (see also series: Personal Files): Church, 1965-1967 Hawaii, 1962-1963 Hodges, J. (M.Gen.), 1962-1971 Kauai Development, 1963 Kauai Real Estate, 1962-1963 Orchids - Correspondence with Lager and Horrell, 1956-1972 Orchids--Garden Clubs, 1967 Red Bud Trail Repair, 1971-1972 West Lake Hills, 1966 Miscellaneous Files (see also series: Miscellaneous Files): Miscellaneous (6 folders) 20 Miscellaneous (12 folders) Traficounter tape Oversize Materials

The Oversize Materials include items from all of the other series, except the Biographical Files Series, and the Photographs, Negatives, and Slides Series.

 21 Writings and Speeches by Paver (see also series: Writings and Speeches by Paver): Determination of Allotments, Typescript and Fragments, 1968 Media Selection, Typescript with Holograph Edits, undated MONI [Metropolitan Outdoor Network, Inc.] and National Sales, Typescripts, undated Public Relations, Typescript with Holograph Edits, 1963-1972 Appendix, 1936 Forms, 1938-1968 Typescript Fragments (Misc.): 1933-1962 (2 folders) 1960-1969 1963-1967 undated (2 folders) Volume II: Table of Contents, Typescript and Additional Fragments, undated National Outdoor Advertising Bureau Files (see also series: National Outdoor Advertising Bureau Files): Poster Showings, Evaluation, undated TAB (Traffic Audit Bureau) History, 1929 and undated (2 folders) TAB (Traffic Audit Bureau) Needs and Progress, 1938 Subject Files (see also series: Subject Files): C-V Rating, undated Chicago Subway College Thesis, [1924?],and State-City Traffic Safety, 1971 Clippings, 1938-1969 Foreign Market Advertising, 1962 London-Canada Study, 1935 and undated Outdoor Advertising Values, 1964,and Traffic, Gulf Study, undated Traffic Formula-DEC [Daily Effective Circulation] vs. Research, 1968 and undated,and Sales, Local, undated Transportation Information, 1939 and undated Valuation, undated 22 Personal Files (see also series: Personal Files): Northwestern Transcript, 1920-1925and Publicity, 1927-1965 Kauai, 1963and Hawaii, 1962-1963 Miscellaneous Files (see also series: Miscellaneous Files): Miscellaneous (7 folders) 1 Writings and Speeches (see also series: Writings and Speeches by Paver and Others): 23 Chart, undated 23 Variation of Values, undated 23 Subject Files (see also series: Subject Files): 23 Allentown, Pa. - Median Values of Homes; Purchasing Power; Family Card, 1930 and undated 23 Audit Procedures, undated 23 Detroit Market, 1945 and undated 23 Maps: Allentown, Pa., undated 23 N.J. State Survey, undated 23 Traffic Summaries--Okla., 1957 23 Window Study-- Allentown, Pa., 1938 and undated 23 Miscellaneous Files (see also series: Miscellaneous Files) Publications Removed from the John Paver Papers

Most cataloged separately and represented in the online catalog.

<date calendar="gregorian" era="ce" type="publication">1952</date> Proceedings. Institute Of Traffic Engineers. Twenty-third Annual Meeting.

Action For Outdoor Recreation For America., Washington, D.C.: Citizen's Committee For The Outdoor Recreation Resources Review Commission Report, 1964.

All Media Evaluation Study., New York: Sponsor Services Inc., c1954.

American Marketing Journal, 2, no. 3 (July 1935).

BBDO Newsletter, (February 1966) 75th Anniversary Edition.

Bulletin [of the] National Council of State Garden Clubs, Inc., 12, no. 3 (1941).

Cass, Samuel, and Raymond DesJardins. Co-ordinated Transportation. Conn.: Eno Foundation for Highway Traffic Control, 1956.

Cook County Board of Commissioners. Moving Vehicle Method Of Estimating Traffic Volumes and Speeds., Chicago: Inland Press Inc., 1956.

Davis, Clarence and Burkett Van Kirk. Some Rights Of Landowners Adjacent To The Interstate Highway System. Reprinted from Nebraska State Bar Journal 11, no. 1 (January 1962).

Economic and Social Effects of Highway Improvements...A Summary. East Lansing, Mich.: Michigan State University Press, 1961.

The Executive: The Digest of Current Literature for Top Management 5, no. 3 (August 1961).

IMSA Signal Magazine 1, no. 1 (November-December 1965).

IOA Outdoor Newsletter [Institute of Outdoor Advertising] 4, no. 3 (March 1969).

------------ 4, no. 4 (April 1969).

------------ 4, no. 5 (May 1969).

The International Advertiser 3, no. 2 (February 1962).

Joint Assembly and Senate Committee on the Scenic Preservation of State Highways. Report. Sacramento: California State Printing Office, 1931.

Journal of the American Institute of Planners 25, no. 2 (May 1959).

Kettering, Charles F. Research and Social Progress. Speech delivered at the Washington Award Banquet, Palmer House, Chicago, Illinois, February 25, 1936.

Library Classification and Sample Bibliography of Traffic Engineering Materials. New Haven, Conn.: Bureau For Street Traffic Research, Yale University, 1940.

A New Way to Buy Painted Outdoor Advertising. Detroit: Painted Outdoor Advertising Association, 1924.

On Target 2, no. 2 (April 1969).

------------ 2, no. 3 (June 1969).

Outdoor Advertiser 14, no. 75 (Sept. 1961).

------------ 14, no. 6 (July 1962).

Outdoor Advertising News 14, no. 1, (April 1960) [Outdoor Advertising Association of Australia].

------------ 14, no.1 (July 1960) [Outdoor Advertising Association of Australia].

Outdoor Advertising News 54, no 11 (Nov. 1963) [Outdoor Advertising Association of America].

------------ 54, no. 11 (Nov. 1963). [Outdoor Advertising Association of America].

------------ 54, no. 12 (Dec. 1963). [Outdoor Advertising Association of America].

------------ 55, no. 9 (Sept. 1964). [Outdoor Advertising Association of America].

------------ 56, no. 10 (Oct. 1965). [Outdoor Advertising Association of America].

The Outdoor Bulletin 6, no. 12 (Dec. 1961).

The Place of Advertising in the Distributive System. Los Angeles: E. J. Murphy.

Proper Locations for Bus Stops: A Recommended Practice. New Haven, Conn.: Institute of Traffic Engineers, 1954.

Public Relations in Outdoor Advertising. Chicago: Outdoor Advertising Association of America, 1928.

Public Roads 30, no. 5 (Dec. 1958). (2 copies)

Recommended Research Program for Institute of Outdoor Advertising. New York: Advertising Research Foundation, Inc., 1967.

A Report on Automation Trends in the Modern Production Market. Cleveland, Ohio: Penton Publications, 1966.

Riksaffischering: Plats-och Adressförteckning. Stockholm: Wennergren-William A.B.

Roadside Protection: A Study of the Problem and a Zoning Legislative Guide. Washington, D.C.: American Automobile Association.

Signs and Outdoor Display Structures. New York: American Standards Association, 1956.

Suffrin, Harry. This Canadian Food Chain Develops Several Shopping Centers. Conn.: Eno Foundation for Highway Traffic Control, 1956.

A Study of Human Response to Visual Environments in Urban Areas. Arthur D. Little, Inc., 1967.

A Study of Techniques to Measure Response to Urban Roadside Environments. Arthur D. Little, Inc.

Summary of a Study by Arthur D. Little, Inc. Measuring Human Response to the Environment of the Urban Roadside. Commissioned by the Outdoor Advertising Association of America, 1967.

Super Markets and Self-Service Stores: A Study of Their Importance in 694 Cities. Outdoor Advertising Inc., c1946.

A Time for Keen Perspective: Papers from the 1961 Region Conventions. American Association of Advertising Agencies, 1962.

Traffic Engineering 28, no. 8 (May 1958).

------------ 28, no. 11 (Aug. 1958).

------------ 31, no. 7 (April 1961).

Traffic Engineering and Control 5, no. 11 (March 1964).

Traffic Quarterly. Bulletin 10, no. 1 (Jan. 1956).

------------ 12, no. 12 (April 1958).