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Guide to the John Paver Papers, 1920-1979

John Paver Papers - Duke Digital Collections Digitized Content
Selected items from this collection have been digitized and are available in: John Paver Papers - Duke Digital Collections.

Collection Overview

The John Paver Papers span the years 1920 through 1979, with the bulk of the collection dating from 1938 through the year 1971. The collection documents Paver's career in the outdoor advertising industry, especially his years as president of the National Outdoor Advertising Bureau (NOAB), and his work writing a textbook on the outdoor advertising medium. Series include the Biographical Files Series; Writings and Speeches Series; NOAB Files Series; Subject Files Series; Personal Files Series; Miscellaneous Files Series; Photographs, Negatives, and Slides Series; and Oversize Materials. Researchers interested in the following subjects may find this collection especially helpful: management in the advertising industry, more specifically the outdoor advertising industry; the outdoor medium itself; and traffic and advertising. Common formats in the collection include paper files such as correspondence, meeting minutes, writings, memoranda, printed materials; and photographic prints and negatives. The Resource for Outdoor Advertising Descriptions (ROAD) database, which holds searchable information about the images in this and other outdoor advertising collections will be available in early 2003.

Paver was instrumental in the establishment of standards for traffic measurement and, later, standards and the quality of billboards, topics all reflected in each of the collection's series, especially the Writings and Speeches Series, the NOAB Files Series, and the Subject Files Series. He pioneered research determining the relationship between traffic or habitual movement and trade activities. This work culminated in the publication, Traffic and Trade (McGraw-Hill, 1935), co-authored with research associate Dr. Miller McClintock, and in the founding of the industry authority for measuring outdoor advertising circulation, the Traffic Audit Bureau (TAB). His contributions in the area of window display (show windows) advertising, and, more generally, the outdoor medium are significant as well; all are documented within the collection. A large part of his career was spent in service to the National Outdoor Advertising Bureau before and after World War II; he led the organization for about seventeen years and became a prominent figure in the outdoor advertising industry. The papers document well Paver's work on an outdoor advertising textbook through draft copies and research materials. Through this activity, Paver grew to become a respected authority on poster and painted display advertising in the United States, and served as a speaker and consultant in the last years of his life. For more detailed information about Paver's life and career, see the Biographical Note above as well as the Biographical Files Series. All collection series are further described within the container list.

At the end of this finding aid is a list of publications removed from the collection and cataloged separately. Closely related collections in the David M. Rubenstein Rare Book & Manuscript Library include the John Brennan Papers, the John Browning Papers, the Duplex Advertising Co. Records, the H.E. Fisk Collection of War Effort Mobilization Campaigns, the Outdoor Advertising Association of America Records, the Outdoor Advertising Poster Design Collection, the Outdoor Advertising Slide Library, the Garrett Orr Papers, the R.C. Maxwell Company Records, the Howard Scott Papers, and the Strobridge Lithography Company Photographs.

Descriptive Summary

Title
John Paver papers 1920-1979, bulk 1938-1971
Creator
Paver, John
Extent
33.1 Linear Feet, 16,105 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

(See also Legal Size Materials)

The Biographical Files Series ( 1942-1969) includes narratives typed and printed primarily for publication. Paver apparently wrote and rewrote the information in many different forms to suit individual purposes. Some documents include details of his work and military experience ( U.S. Air Force), athletic experience, work performed for NOAB, as well as résumés, and letters of congratulation and recommendation, including items from Miller McClintock, J. Walter Thompson advertising executive Norman Strouse, and others. A publicity file holds articles and other printed materials containing various blurbs about Paver.

1942-1964
Box 1
1942-1967
Box 1
1955-1962
Box 1
1956-1968
Box 1
1969
Box 1
NOAB Service, 1969
Box 1
Publicity, 1927-1965
Box 1

(See also Legal Size and Oversize Materials)

The Writings and Speeches Series ( 1923-1972) contains a mix of document formats. Much of the correspondence, memoranda, printed materials, and other non-manuscript items are presumed to relate to the drafts with which they are foldered--probably as research materials. The majority of the items in this series are draft pieces of Paver's planned textbook on the outdoor advertising medium, mostly in holograph (handwritten) or typescript formats, although the book was never published. Book segment titles were distinguished or subjects were assigned to folders wherever possible. The series is divided into two subseries, Writings and Speeches by Paver, and Writings and Speeches by Others. Paver's materials are further subdivided into three groups: (1) files created for his textbook, (2) speeches by Paver, and (3) miscellaneous writings by Paver. Writings and Speeches by Others contains far fewer items, but has similar groupings within it. Photographic materials from this series and all others have been removed to the Photographs, Negatives, and Slides Series. Photocopies of most photographs were left in original order to preserve context.

Paver's textbook files are evidence of his efforts to create a comprehensive introduction and analysis of the outdoor medium. Folders with title- or subject-identified materials make up the initial alphabetical run. These are most often typescripts with holograph edits, but there are some holograph manuscripts as well. Included are long descriptions of both subjects and organizations such as "the advertising agency," the Advertising Council, the National Outdoor Advertising Bureau, the Traffic Audit Bureau, the Outdoor Advertising Association of America, the American Association of Advertising Agencies, the Advertising Research Foundation, techniques of buying, art creation, writing advertising copy, market coverage, painted displays, public relations, and more general topics such as " Outdoor Advertising in the US."

The Advertising Agency, Typescript with Holograph Edits, 1968
Box 1
The Advertising Council, Typescript, undated
Box 1
Advertising Research Foundation, Old Chapter XXI, undated
Box 1
"American Association of Advertising Agencies," Typescript, undated
Box 1
Art and Copy, Chapter XII, Typescript, 1969
Box 1
Association of National Advertisers and NOAB, Typescript, undated
Box 1
Buying Techniques, Chapter VII, Typescript, undated
Box 1
Cooperative Methods, Typescript with Holograph Edits, undated
Box 1
Creation of Message Technique, Typescript Fragments with Holograph Edits, undated
Box 1
Determination of Allotments, Typescript and Fragments, 1968
Box 1
Discounts, Miscellaneous Typescript Fragments with Holograph Edits, 1971 and undated
Box 1
Discounts and Pricing, Typescript Fragment, undated
Box 1
Economical Coverage Manuscripts, 1935,
(3 folders)
Box 1
Educational Programs, Typescript with Holograph Edits, 1961-1964
Box 1
"Effect of Freeways on the Outdoor Medium," Typescript and a Los Angeles Survey, 1965 and undated
Box 1
Evolution of the Medium, Typescript with Holograph Edits, undated
Box 1
Future of Outdoor Advertising, Typescript with Holograph Edits, undated
Box 1
Media Selection, Typescript with Holograph Edits, undated
Box 1
Media Volume Statistics, up to 1965
Box 1
Merchandising, Typescript Fragments and Sample Ads, undated
Box 1
MONI (Metropolitan Outdoor Network, Inc.) and National Sales, Typescript, 1968
Box 1
Painted Display, Pricing, Typescript, undated
Box 1
Painted Displays, Typescript with Holograph Edits, undated
Box 1
Public Relations, Typescript with Holograph Edits, 1963-1972
Box 1
Public Relations/Criticism, Typescript with Holograph Edits, 1958-1968
Box 1
Qualities of Outdoor Advertising, 1951-1964
Box 1
Reach Frequency, Typescript with Holograph Edits, undated
Box 1
Traffic Audit Bureau (TAB) Program, 1964-1971,
(2 folders)
Box 1
Traffic Audit Bureau (TAB), Typescript Copies, 1972 and undated
Box 1
Transportation Advertising, Typescript with Holograph Edits, undated
Box 1
United States, Typescript with Holograph Edits, 1964
Box 1
Users of Outdoor Advertising, Typescripts, undated
Box 1
Variation of Values, Holograph and Typescript Fragments with Holograph Edits, undated,
(2 folders)
Box 2

The next alphabetical run within Paver's textbook files contains items comparable to the alphabetical by subject group, but is ordered by genre/book part. It includes portions Paver labeled as the appendix, illustrations, and more. There are traffic flow graphs and a glossary of industry terms helpful for the novice advertiser. In addition, there are outlines, questionnaire results, and a large number of manuscript fragments. Similar to the previous group, these files describe outdoor advertising in detail, but also highlight its importance in the world with fragments such as one titled, "Posters as a Visual Aid in Projecting America's Image to the World." Paver compared the medium to others, wrote about industry changes and outdoor advertising abroad, and discussed industry research.

Appendix, undated
Box 2
Forms, 1938-1968
Box 2
Glossary, Typescript, undated
Box 2
Glossary, Typescript with Holograph Edits, undated
Box 2
Illustrations, Chapter 1, undated,
(2 folders)
Box 2
Illustrations, Chapter X, 1958 and undated
Box 2
Illustrative Material, undated,
(2 folders)
Box 2
Negatives for Book, Japan, undated
Box 2
Outline for Textbook, undated
Box 2
Outline for Advertising Techniques, 1969
Box 2
Questionnaire Results, The Medium, 1968
Box 2
Questionnaire Results, 1968
Box 2
1933-1962
(2 folders)
Box 2
1948-1962 and undated
Box 2
1948-1963 and undated
Box 2
1949-1958
Box 2
1950-1968
(4 folders)
Box 2
1953 and undated
Box 2
1955 and undated
Box 2
1960-1964 and undated
(4 folders)
Box 2
1960-1964 and undated
(3 folders)
Box 3
1960-1969
Box 3
1961 and undated
Box 3
1962 and undated
Box 3
1962-1965
Box 3
1964
Box 3
1964 and undated
Box 3
1968-1970
(2 folders)
Box 3
undated
(7 folders)
Box 3
Table of Contents Typescripts and Additional Fragments, 1960
Box 3
Typescript Fragments Miscellaneous, 1960 and undated
Box 3

Paver's speeches reveal his broad knowledge of the outdoor advertising industry; he spoke on the medium in general as well as on more specific topics like traffic measurement. This group of materials is evidence of his many speaking engagements in his home state of Texas, as well as abroad for the British Poster Advertising Association and the Outdoor Advertising Association of Australia. Paver also presented to organizations such as state outdoor advertising associations, and to smaller groups including a student women's advertising club. A number of the speeches were obviously connected to his work with the National Outdoor Advertising Bureau or were at least given during his employment there.

Ad Club Speech, Typescript with Holograph Edits, undated
Box 3
Austin Speech, Typescript with Holograph Edits, undated
Box 3
Australia Speech, Typescript with Holograph Edits, undated
Box 3
Australia Speech, Typescript, 1959
Box 3
British Poster Advertising Association Speech, 1958 and undated
Box 3
Canada Speech, Typescript, 1959
Box 4
Houston Speech, Typescript, 1954-1957
Box 4
International Congress Speech, Typescript, 1960
Box 4
NOAB Speeches, Typescript, 1962
Box 4
Pennsylvania Meeting Speech, Typescript, 1961
Box 4
Poster Advertising Association of Canada Meetings, Typescript With Holograph Edits, 1961
Box 4
1945-1954
(4 folders)
Box 4
1956-1959
(3 folders)
Box 4
1960
(2 folders)
Box 4
1960-1961
Box 4
1961
(5 folders)
Box 4
1962 and undated
Box 4

Miscellaneous writings by Paver, some going back to the beginnings of his advertising career, include files regarding his college thesis on transportation in Chicago, and Traffic and Trade Research Report, a work completed at Harvard, 1934. There is a broader picture of the man in drafts of his World War II experiences and family history.

1923 and undated
Box 4
1924 and undated
Box 5
1924
Box 5
undated
Box 5
Paver History, Typescript, 1972
Box 5
Paver History, Typescript, undated
Box 5
Trade Articles, 1958-1961
Box 5
Traffic and Trade Research Report, 1934
Box 5

(See also Legal Size Materials)

Paver likely used these materials in his research and writings on the industry. Authors include advertising executives Norman Strouse and Kerwin Fulton. Topics such as advertising leasing, criticism and other problems facing the industry, advertising and war, NOAB, personnel, and European outdoor advertising are discussed. The files are primarily arranged alphabetically by author.

Davidson, Craig, Advertising Agency-Media Relations, 1945
Box 5
Fulton, Kerwin H. et al, Miscellaneous Writings, 1938-1957
Box 5
[Henry], Leasing, 1969
Box 5
Hopkins, Frank T. Speeches, 1936-1940
Box 5
Resor, Stanley, The Importance of Ideas in Selling, 1936
Box 5
1941-1962
Box 5
1945-1949
(2 folders)
Box 5
1948-1952
Box 5
1952-1958
Box 5
1954
Box 5
1954-1956
Box 5
Miscellaneous (Excerpts from TAB), 1965-1968
Box 5
Typescript Fragments [by Cerrini?], 1965
Box 5

(See also Legal Size and Oversize Materials)

The National Outdoor Advertising Bureau (NOAB), ca. 1919-1970, the organization with which Paver is most closely associated, was created to help advertisers obtain recognition by billboard owners and to handle arrangements for outdoor advertising. These files date from 1925 through 1968. NOAB was a cooperative organization owned exclusively by the advertising agency members and helped them with all phases of an outdoor campaign. Paver assumed leadership of the agency in 1945, and by 1958 it placed over $70 million in contracts for painted displays, billboards, and other outdoor advertising. He directed the organization for about seventeen years, a time span reflected within the collection, but his time working for the NOAB Field Service Office in the late 1930s is also represented. The papers document his years of leadership through a variety of formats including minutes of NOAB's executive committee from 1950 through the time of his retirement. He represented NOAB through correspondence and multiple speaking engagements, serving often as a cheerleader promoting the industry. The series is arranged alphabetically by subject, revealing information about his travels abroad, contract and policy information, the industry's view of NOAB, Paver's specific duties, poster rates and evaluation, and work for Standard Oil. Particular attention is paid to the Traffic Audit Bureau (TAB) which Paver helped to establish and later defend. TAB became the industry's body to measure circulation of outdoor advertising and is still in existence. Included also are several manuals, some printed materials and other items about or related to NOAB.

Accounting Department and Tabulating Department Manual, 1961
Box 5
Australia Visit, 1953-1960
(2 folders)
Box 5
Brennan, John, Correspondence, 1949-1952
Box 5
Canadian Poster Association Meeting, 1958-1961
Box 5
Contract Terms, Cancellation Clauses, etc., 1944-1961 and undated
Box 5
Costs, 1962
Box 5
1950-1953
(2 folders)
Box 5
1954-1957
(2 folders)
Box 6
1958-1962
(2 folders)
Box 6
Field Service Manual, 1938
Box 6
Field Service Scenario, 1946
Box 6
International Congress Research and Art Session, 1960
Box 6
1951
Box 6
1957-1968
Box 6
Media Records, 1954-1956
Box 6
NOAB, Attitudes Toward and Status, 1960 and undated
Box 6
NOAB Facts, 1949
Box 6
1925-1962
Box 6
1960-1961
Box 6
Paver, Services Performed By, 1967
(2 folders)
Box 6
Personnel Manual, 1961
Box 6
Policy Establishment, Report on Hartigan's Proposal, 1961
Box 6
Poster Billing, 1960-1961[Manual?]
Box 6
Poster Rate Book, 1964
(3 folders)
Box 6
Poster Showings Evaluation, 1960-1967
Box 6
Region One Annual Meeting (Portsmouth, N.H.), 1961 and undated
Box 6
Relationship to Agencies, 1955
Box 6
Six-sheet and Three-sheet Poster Comments, 1948-1962
Box 6
Standard Oil File, 1945-1953
(2 folders)
Box 6
Statistical Department, Account Supervisor's Manual, 1960-1962 and undated
(2 folders)
Box 6
Statistical Market Research, 1947-1962
(2 folders)
Box 7
1931-1963
Box 7
1946-1965
Box 7
1947-1952
Box 7
Politz Study, 1954
Box 7
1938-1959
Box 7
1947-1957
(2 folders)
Box 7
1958-1961
Box 7
1948
Box 7
1948-1961
Box 7
1948-1963
Box 7
Operating Costs, "Personal," 1948
Box 7
Traffic Audit Bureau (TAB) Research Institute, Summer Pilot Study, 1936-1965
(2 folders)
Box 7
Traffic Counts, Los Angeles, 1962
Box 7
Workshop, Chicago Outdoor, 1953-1961
Box 7

(See also Legal Size and Oversize Materials)

The Subject Files Series (1920-1972) is arranged alphabetically by topic, proper name, or title, and contains a mix of formats including printed materials, writings, correspondence, and maps. Many folders appear to be collections of research materials for his writing, and all pertain to his professional activities although not always purely outdoor advertising. There are files relating to his window study performed in Allentown, Pa., traffic information for parts of his home state of Texas, auto safety and registration, his writing and publication plans, the "Bull Penn" professional organization, Canadian outdoor advertising, costs, advertising coverage, an international conference, Paver's traffic counting invention (Paver-Sills Traficounter), parking, Paver's work with research associate Leon Quera, awareness of outdoor advertising, regulation of the industry, billboard structure, traffic engineering and safety. Correspondents include the British Poster Advertising Association and other prominent industry figures such as Ben Egan, Karl Eller (Eller Media), and T. Walter Tyrrell.

Advertising Research Foundation, 1957 and undated
Box 7
Maps and Data, 1936 and undated
Box 7
Statistical Tables, undated
Box 7
Window Study, 1936
Box 7
American Marketing Association, 1962-1966
Box 7
American Security Council, 1970
Box 7
A.N.A. [Association of National Advertisers?] Members and Non-members, undated
Box 7
Audit Procedures, 1933-1934
Box 7
Austin Transportation Study, 1962
Box 7
Australia and Japan Correspondence, 1958-1961
Box 7
Auto Registration Growth, 1963 and undated
Box 7
Auto Safety Foundation, 1969
Box 7
1954-1964
Box 7
1964
Box 7
1966-1968
Box 7
Bowack, Charles, 1958
Box 7
British Poster Advertising Association, 1962-1972
Box 7
1939-1949
(2 folders)
Box 7
1939-1949
(2 folders)
Box 8
1945-1959
Box 8
Personnel, 1949-1960
Box 8
C-V Rating, 1930
Box 8
Canadian Methods, 1971
Box 8
Cost of Outdoor Advertising, 1933-1934
Box 8
Cost of Outdoor vs. Newspaper, [ca. 1962]
Box 8
Coverage and Capacity, 1953
Box 8
Coverage, 1960 and undated

(See also Los Angeles, San Francisco, and Seattle)

Box 8
Data, [Allentown, Pa.?] undated
Box 8
Driver Training Information, 1968-1970
Box 8
Egan, Ben - Correspondence, 1963-1965
Box 8
Correspondence, 1971
Box 8
Correspondence and TAB Reorganization, 1971 and undated
Box 8
Engineer Registration, 1969-1970
Box 8
Foreign Correspondence, 1960
Box 8
1963-1964
Box 8
1964-1965
Box 8
Fresno Growth Appraisal and Department of Commerce Correspondence, 1932-1936
Box 8
Gasoline Business Survey, [1946?]
Box 8
Hendon, Don - Correspondence, 1972
Box 8
Hodges, J. (M. Gen.), 1962-1971
Box 8
1967-1970
(2 folders)
Box 8
1970-1972
(2 folders)
Box 8
International Advertising, 1960-1961
Box 8
International Conference-- Toronto-- Correspondence, 1958-1960
Box 8
International Congress, 1960
Box 8
International Congress--Publicity, 1960
Box 8
International Congress--Slide Correspondence, 1960
Box 8
International Executive Service Corp., 1969 and undated
Box 8
International Poster Statistics, 1961
Box 8
London--Canada Study and Window Display Research, 1935
Box 8
1960
Box 8
[1961?]
Box 9
McGraw-Hill Agreements, 1967-1968
Box 9
Media and Advertising Costs, 1964 and undated
Box 9
Media Costs, 1965
Box 9
Merchandising, 1958-1964
Box 9
Mills and Rockley's Ltd., 1963-1966
Box 9
New Jersey State Survey, 1934-1952
Box 9
Newspaper vs. Outdoor, undated
Box 9
Outdoor Advertising Association of America, 1960-1964
Box 9
Paint Pricing History, 1934 and undated
Box 9
Parking Terminals and Facilities Committee, 1938-1940
(2 folders)
Box 9

(See also small round box within box 19)

1938-1941
Box 9
[1939?]
Box 9
1940 and undated
Box 9
1940-1941 and undated
(2 folders)
Box 9
Permissions, 1964-1969
Box 9
Post Cereals, [1961?]
Box 9
P.P.S. [Portable Parking Structures] Inc., 1969
Box 9
Promotion Correspondence, 1945-1946
Box 9
Publisher Correspondence, 1967-1969
(3 folders)
Box 9
Quera, Leon, 1967-1970
Box 9
1966-1969
Box 9
1967-1968
Box 9
1968
Box 9
1968
Box 9
Recognition / Awareness of Outdoor Advertising, 1962
Box 9
1961-1970
Box 9
1964-1968
Box 9
1970
Box 9
Regulation of Industry and OAAA, 1965-1968
Box 9
Remembrance and Forgetting, [1960s?]
Box 9
Research Processes, 1948-1963
Box 9
Retail Store Locations, [1936?]
Box 9
Sales, Local, 1959-1965 and undated
Box 9
San Francisco Coverage - Oakland, 1961
Box 10
Seattle Poster Coverage, 1962-1965
Box 10
Sills Correspondence, 1958-1961
Box 10
Small Business Administration, 1968
Box 10
Standridge, R.H., Correspondence, 1972
Box 10
Structural and Posting Illustrations, 1936-1970
Box 10
Research League, 1967
Box 10
State Government, 1971
Box 10
Tourist Development Agency, 1963-1971
Box 10
Traffic and Parking Problem, 1939-1967 and undated
Box 10
Traffic and Trade (Atwater correspondence), 1936-1959
Box 10
Traffic Data, Los Angeles, 1920-1936
Box 10
Traffic Deaths, 1967
Box 10
Traffic Engineering and Methods, 1936 (Data and Field Records, Allentown, Pa.)
Box 10
Traffic Formula--DEC vs. Reach, 1968
Box 10
Traffic - Gulf Study, 1936-1939 and undated
Box 10
Traffic Miscellaneous, 1940 and undated
Box 10
1966-1968
Box 10
1966-1971
Box 10
1966-1970
Box 10
1971
(3 folders)
Box 10
1969-1971
Box 10
Traffic Study, 1940-1961
Box 10
Traffic Summaries, Oklahoma, 1960
Box 10
1968-1970
Box 10
1970-1972
Box 10
Urban Development, 1937-1964
Box 10
Valuation, undated
Box 10
Values of Outdoor Advertising, 1965 and undated
Box 10
Window Display Research, 1936

(See also Allentown, Pa., and London-Canada)

Box 10
Wray, James R., Correspondence, 1971
Box 10
Yale University, Bureau of Highway Traffic, 1945-1961
Box 10

(See also Legal Size and Oversize Materials)

The Personal Files Series (1943-1979) reveals a wide breadth of activity beyond Paver's professional duties. Materials document relationships with family members as well as connections to such organizations as the Freemasons, Paver's church, and the Chicago Athletic Association. Most prominent is documentation of his time spent raising orchids, including newsletters, photographs, and correspondence with the American Orchid Society.

Chicago Athletic Association, 1947
Box 10
Church, 1965-1967
Box 10
1943-1968
(2 folders)
Box 10
1958-1967
Box 11
Davis, Guy W., 1963-1966
Box 11
Freemasons, 1964-1968
Box 11
Hawaii, 1962-1963
Box 11
Kauai, 1963
Box 11
Kauai Development, 1963-1964
Box 11
Kauai Real Estate, 1962-1963
Box 11
Mine, 1962-1967
Box 11
American Orchid Society, 1972
Box 11
Correspondence and Lists, 1971
Box 11
Correspondence with Lager and Horrell, 1956-1972
Box 11
Cymbidiums, 1969
Box 11
Garden Clubs, 1967-1979
Box 11
...of Hawaii, 1971
Box 11
Hawaii Island Chamber of Commerce, 1971
Box 11
Import Procedures, 1968 and undated
Box 11
[Koalin?]--Prices, undated
Box 11
McBeans, 1969-1970
Box 11
Periodicals, 1967-1972
Box 11
Periodicals, 1970-1972
Box 11
Periodicals, 1970
Box 11
Soil and Plant, 1971
Box 11
Red Bud Trail Repair, 1971-1972
Box 11
Rotary Club, 1970
Box 11
Rotary International, 1968-1970
Box 11
Solar Power, 1966-1969
Box 11
Solar Power, 1966
Box 11
West Lake Hills, 1966
Box 11

(See also Legal Size and Oversize Materials)

The Miscellaneous Files Series contains additional materials for all of the previous series including speeches, professional correspondence, personal wartime correspondence, writings, printed materials, and clippings. These originally loose items were placed in unsorted folders for protection, but at the time of processing, resources were unavailable for item-level identification and sorting. Topics include outdoor advertising in the U.S. and abroad; traffic safety, circulation, and engineering; biographical materials; TAB, OAAA, and NOAB; military orders and service during WWII; outdoor advertising construction, product name recall, reach and frequency; costs; the "Bull Penn;" and orchids.

Miscellaneous (unsorted) Files
(11 folders)
Box 11
Miscellaneous (unsorted) Files
(21 folders)
Box 12
Miscellaneous (unsorted) Files
(25 folders)
Box 13
Miscellaneous (unsorted) Files
(19 folders)
Box 14
Miscellaneous (unsorted) Files
(39 folders)
Box 15
Miscellaneous (unsorted) Files
(11 folders)
Box 16

The Photographs, Negatives, and Slides Series (ca. 1920s-1970) contains over 300 items, pulled together from all other parts of the collection. A few photographs are from the 1920s, but the majority appear to have been taken in the 1950s and 1960s.They document a great deal of outdoor advertising mounted in that era, and also provide evidence of other areas of Paver's life such as his garden work. Most are undated (color or black and white) photographs of outdoor advertising, especially billboards, but there are also a large number of portraits of Paver from the 1940s and 1950s. Some photographs show advertising artwork and artists at work on large painted displays, and some seem to form part of an office presentation. Other photograph subjects include office workers demonstrating particular activities; business gatherings of various sorts; advertising in Paris and an Asian city (perhaps in Japan), and a wedding gathering. Around 40 photographs show Paver's pool area, where he worked with and displayed his collection of orchids.

More detailed information about all photographs, slides, and negatives were entered into the Resource for Outdoor Advertising Descriptions (ROAD) database which will be available in early 2003. The database has the following information fields: image number, dates, image type, product category, company, product/brand, headline, advertisement type, posting company, image color, rural or city scene, ethnicity of some individuals, presence of women/children, famous persons, city, state, non-advertisement type, and additional notes.

Photographs and Slides

[ ROAD Database Numbers: PAV0001-PAV0202]

(117 pages of sleeves)
Box 17
Photographs, and Negatives

[ ROAD Database Numbers: PAV0203-PAV0326]

(55 pages of sleeves)
Box 18

The Legal Size Materials include items from all of the other series, except Photographs, Negatives, and Slides.

Miscellaneous Biographical Information, 1962 and undated
Box 19

(alphabetical by subject, and then by book segment)

Customized Buying, Fragments (miscellaneous), 1969
Box 19
Painted Displays, Typescripts with Some Holograph Edits, undated
Box 19
Public Relations/Criticism, Typescript with Holograph Edits, undated
Box 19
TAB Program, 1964-1971
Box 19
Variation of Values-- Holograph and Typescript Fragments with Holograph Edits
(2 folders)
Box 19
Appendix, undated
Box 19
Illustrations, Chapter I, 1965-1968
Box 19
Outline of Advertising Techniques, undated
Box 19
Outlines for Textbook, undated
Box 19
Questionnaire Results, "The Medium," 1968
Box 19
Questionnaire Results, 1968
Box 19
1957 and undated
Box 19
1960-1969
Box 19
1962, 1965 and undated
Box 19
undated
(2 folders)
Box 19
1933-1962 and undated
Box 19
undated
Box 19
Volume II: Research Typescripts and Poster Site Surveys, 1966 and undated
Box 19
1960-1961
Box 19
1962 and undated
Box 19
Economical Coverage Manuscripts, 1935
(3 folders)
Box 19
Dawson, Joe M., Speeches Miscellaneous, 1947
Box 19
Hopkins, Frank T., Speeches, 1936-1940
Box 19
Fragments, Miscellaneous, 1963-1967
Box 19
Agency Study, undated
Box 19
Market Research, Statistical, 1945-1957
Box 19
Newsletters, 1946-1947 and undated
Box 19
TAB History, 1963
Box 19
TAB Research Institute, Summer Pilot Study, 1971 and undated
Box 19
Book Correspondence, undated
Box 19
British Poster Advertising Association, undated
Box 19
Canadian Methods, 1971
Box 19
Chicago Subway College Thesis, 1923 and undated
Box 19
Cost of Outdoor Advertising, [1960s]
Box 19
Engineering Applications, [1966?]
Box 19
Foreign Market Advertising, 1963-1966
(2 folders)
Box 19
International Executive Service Office Corp., undated
Box 19
McGraw-Hill Agreements, 1967-1968
Box 19
Media and Advertising Facts, 1961
Box 19
Nokes, Thomas, undated
Box 19
Outdoor Advertising Association of America - Outdoor Advertising Regulations, 1961-1970
Box 19
P.P.S. [Portable Parking Structures] Inc., 1969
Box 19
Phillips Foundation, Correspondence Drafts, undated
Box 19
Quera, Leon, 1967
Box 19
Quera, Leon, "The Quera Mess," 1967-1968
Box 19
Small Business Administration, undated
Box 19
Standridge, R.H., Correspondence, undated
Box 19
[1951-1966 or later]
Box 19
1971
Box 19
Texas Tourist Development Agency, 1963-1971
Box 19
Traffic Information, undated
Box 19
Church, 1965-1967
Box 19
Hawaii, 1962-1963
Box 19
Hodges, J. (M.Gen.), 1962-1971
Box 19
Kauai Development, 1963
Box 19
Kauai Real Estate, 1962-1963
Box 19
Orchids - Correspondence with Lager and Horrell, 1956-1972
Box 19
Orchids--Garden Clubs, 1967
Box 19
Red Bud Trail Repair, 1971-1972
Box 19
West Lake Hills, 1966
Box 19
Miscellaneous
(6 folders)
Box 19
Miscellaneous
(12 folders)
Box 20
Traficounter tape
Box 20

The Oversize Materials include items from all of the other series, except the Biographical Files Series, and the Photographs, Negatives, and Slides Series.

Determination of Allotments, Typescript and Fragments, 1968
Box 21
Media Selection, Typescript with Holograph Edits, undated
Box 21
MONI [Metropolitan Outdoor Network, Inc.] and National Sales, Typescripts, undated
Box 21
Public Relations, Typescript with Holograph Edits, 1963-1972
Box 21
Appendix, 1936
Box 21
Forms, 1938-1968
Box 21
1933-1962
(2 folders)
Box 21
1960-1969
Box 21
1963-1967
Box 21
undated
(2 folders)
Box 21
Volume II: Table of Contents, Typescript and Additional Fragments, undated
Box 21
Poster Showings, Evaluation, undated
Box 21
TAB (Traffic Audit Bureau) History, 1929 and undated
(2 folders)
Box 21
TAB (Traffic Audit Bureau) Needs and Progress, 1938
Box 21
C-V Rating, undated
Box 21
Chicago Subway College Thesis, [1924?],and State-City Traffic Safety, 1971
Box 21
Clippings,
1938-1969
Box 21
Foreign Market Advertising, 1962
Box 21
London-Canada Study, 1935 and undated
Box 21
Outdoor Advertising Values, 1964,and Traffic, Gulf Study, undated
Box 21
Traffic Formula-DEC [Daily Effective Circulation] vs. Research, 1968 and undated,and Sales, Local, undated
Box 21
Transportation Information, 1939 and undated
Box 21
Valuation, undated
Box 21
Northwestern Transcript, 1920-1925and Publicity, 1927-1965
Box 22
Kauai, 1963and Hawaii, 1962-1963
Box 22
Miscellaneous
(7 folders)
Box 22
Chart, undated
Box 23
Variation of Values, undated
Box 23
Allentown, Pa. - Median Values of Homes; Purchasing Power; Family Card, 1930 and undated
Box 23
Audit Procedures, undated
Box 23
Detroit Market, 1945 and undated
Box 23
Maps: Allentown, Pa., undated
Box 23
N.J. State Survey, undated
Box 23
Traffic Summaries--Okla., 1957
Box 23
Window Study-- Allentown, Pa., 1938 and undated
Box 23
Miscellaneous Files (see also series: Miscellaneous Files)
Box 23

Historical Note

DateEvent(s)
1900 Jan. 15Born in Montgomery, Alabama
1918 Oct.-Dec.Student Army Training Corps enlistee at University of California when World War I armistice signed
1924Graduated from Northwestern University (Evanston, Ill.) with a Bachelor of Science degree
1925Graduated from Northwestern with a degree in Civil Engineering
1925 Sept.-1927 Apr.Research Engineer at Sunland Sales Corporation
1927 Apr.-1933 Jan.Chief Engineer-Secretary at the Outdoor Advertising Association of America (OAAA)
1933 Jan.-1936 Jan.Erskine Fellow and Research Associate for Miller McClintock at Erskine Bureau for Street Traffic Research at Harvard University
1936 Jan.-1937 Apr.Research Associate for McClintock at Advertising Research Foundation
1937 Apr.-1942 JuneEngineer and Manager of National Field Service Department at National Outdoor Advertising Bureau (NOAB)
1942 June-1944 JuneMajor-Lieutenant Colonel in US Air Force during World War II
1944 Jul.-1945 Jan. 1Managing Director of Traffic Audit Bureau (TAB)
1945 Jan. 1 -1962President and General Manager of NOAB
1950Featured speaker at the national convention of the British Poster Advertising Association
1958Speaker again for the British Poster Advertising Association
1962Retired from NOAB
1963Guest of honor and speaker at the European Association of Outdoor Advertising in Paris
1972Died

After retirement, Paver still promoted the establishment of an international organization to make use of poster advertising throughout the world and traveled extensively for this purpose. He worked closely with the British and London Poster Associations and the Outdoor Advertising Federation of Europe. Paver also published "My World War II Experiences" at some point before 1968. Only a few copies were created by printer, Harry Deckoff, of the Tribune Printing Company in New York

Subject Headings

Preferred Citation

[Identification of item], John Paver Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The John Paver Papers were transferred to the David M. Rubenstein Rare Book & Manuscript Library from Fairleigh Dickinson University in 1996.

Processing of this collection was supported by the National Endowment for the Humanities.

Processing Information

Processed by Lisa Stark

Completed March 29, 2001

Encoded by Lisa Stark

Folder date spans were figured by sampling and so may not be strictly accurate for all materials in a particular folder.

There was no meaningful arrangement to the collection when it came to the library, and so most organization has been imposed to approximate how Paver may have used the files. For instance, files obviously created during his tenure at the National Outdoor Advertising Bureau (NOAB) were pulled into a separate group of files by that name. Most individual folders hold a wide range of material types, such as manuscripts, photographs, and printed materials. Folder labels give an indication of most materials in a folder, but perhaps not all materials in the folder.

All photographs, slides, and negatives were pulled from folders into their own series. Whenever a photograph had been filed with other papers, a photocopy was made of the photograph, and left with the papers to preserve context. Approximate dates on the backs of photos may not be accurate. They were usually entered into the image database when found, but could not be confirmed.

Oversize materials were labeled with the same title as the folder from which they were pulled. Thus an oversize item may, for instance, have the title/label "Typescript" when the oversize item is actually a clipping, if "Typescript" is on the folder label from which the item originally came.

Patrons should use caution since the collection still contains some rusty staples.

This finding aid is NCEAD compliant.