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[Identification of item], Pepperidge Farm Advertising and Promotional Materials Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The Pepperidge Farm Advertising and Promotional Materials Collection was received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2003.
Processed by Jessica Wood, April 2010
Encoded by Jessica Wood, April 2010
Accession 2010-0074 is described in this finding aid.
Descriptive sources and standards used to create this inventory:
This finding aid is NCEAD compliant.
The Pepperidge Farm Company was begun in 1937 by Margaret Rudkin, who lived at her family's farm (called Pepperidge Farm) in Fairfield, Connecticut. Rudkin's son suffered allergies from preservatives in commercial bread products, so she began baking all-natural breads in her home kitchen that he might safely eat. She moved her operations from the kitchen to her garage, and began selling loaves to specialty stores in Manhattan. In 1939, she sold her 500,000th loaf. The following year, she moved operations to a nearby factory, where she was able to produce 4,000 loaves a week. In 1947, the company moved again to a large facility in Norwalk, Connecticut, and began selling stuffing and dinner rolls in addition to bread; by this point the company was producing 4,000 loaves of bread per hour.
During the 1950s, the company began running television commercials, and initiated their Distinctive Cookies product line based on a recipe Rudkin had purchased from a European company. That decade, Rudkin also purchased the New Hampshire frozen pastries company, Black Horse Pastry Company, allowing Pepperidge to sell Puff Pastry. In 1961, Pepperidge Farm, Inc. was acquired by the Campbell Soup Company; the following year, the newly-owned company released its popular Goldfish line of crackers, borrowing the idea from Swiss companies. In 1963, Rudkin released a cookbook entitled,
The Pepperidge Farm Advertising and Promotional Materials Collection consists of brochures and packets related to promotional incentives, photographs of store displays, proofs, and promotional recipes from the period roughly 1957-1967. Includes photographs of Pepperidge Farm Stuffing and Pepperidge Farm Party Rolls store displays; a display sign for Pepperidge Farm White Bread; color and newsprint proofs for White Bread and Rye Bread; as well as books of prize options for company promotional offers. Also includes a packet of materials detailing the 1966 Advertising and Promotional Program, and a promotional book of recipes authored by Margaret Rudkin.
Items arrived unfoldered and in no particular arrangement. They were foldered by item type and date, and arranged alphabetically by folder title.
These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
Related materials may be found in the following Hartman Center collections:
Contains brochures and packets related to promotional incentives, photographs of store displays, proofs, and promotional recipes from the period roughly 1957-1967.
[Includes price lists; product placement guidelines pamphlet; promotional brochures; recipes]