DACS

phillipswilliame Inventory of the William E. Phillips Papers, 1969-2001 Processed by: Richard Collier and Mitch Fraas ; machine-readable finding aid created by: Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003795891

Machine-readable finding aid derived from XML authoring program. Date of source: July 2006Processed by Richard Collier and Mitch Fraas, July 2006; Finding Aid encoded by Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, July 2006 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the William E. Phillips Papers, 1969-2001 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Phillips, William E., 1930- William E. Phillips Papers, 1969-2001 Material in English .25 Linear Feet 28 Items For current information on the location of these materials, please consult the Library's online catalog. William E. Phillips was an executive and chairman of Ogilvy & Mather and Ogilvy Group advertising agencies. The William E. Phillips Papers span the years 1969-2001 and include writings, speeches and printed materials that document Phillips' career with Ogilvy & Mather. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], William E. Phillips Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The William E. Phillips Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.

Processing Information

Processed by Richard Collier and Mitch Fraas, July 2006

Encoded by Richard Collier

Completed July 2006

Accession 2003-0227 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

Biographical Note 1930 Jan. 7 Born, Chicago, Ill. 1951 B.A., Cornell University 1951-1955 Officer, U.S. Navy 1955 MBA, Northwestern University Brand Manager, Procter & Gamble 1959 Joined Ogilvy & Mather agency 1981-1988 Chairman and CEO, Ogilvy & Mather Worldwide 1988-1989 Chairman, Ogilvy Group Executive Committee

Phillips is also past chairman of Outward Bound's International Board, and has served as director for several firms, including Sunglass Hut and Lillian Vernon.

Collection Overview

The William E. Phillips Papers span the years 1969-2001 and include writings, speeches and printed materials that document Phillips' career with the Ogilvy & Mather advertising agency.

The collection is arranged into two categories of materials: Printed Materials, and Writings and Speeches. Phillips writings and speeches cover a wide range of themes, but he was particularly concerned with improving client-agency relations, agency creativity and productivity, and community involvement.

Related Materials: Related materials pertaining to the Ogilvy & Mather agency may be found in the Edgar Hatcher Papers, the Jock Elliott Papers, the Robert S. Smith Papers, the David B. McCall Papers, and in the J. Walter Thompson Company Advertising Vertical Files.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Phillips, William E., 1930- Advertising executives. Advertising agencies--History. Advertising agencies--United States--History. Ogilvy & Mather. Speeches. (AAT) John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection Ogilvy & Mather and Ogilvy Group printed materials, 1980-1990 (2 folders)

Arranged alphabetically, and therein chronologically by date of publication.

Annual reports, 1980-1988 Staff meeting, 1984

Includes comments by Phillips, pages 16-19.

Viewpoint, 1982-1990

Publication of Ogilvy & Mather. Phillips wrote articles for several issues.

Why Business Must Support the Arts, 1982 Why Your Advertising Agency Needs a Better Product, 1986 Sept./Oct. Giving Something Back, 1989 Aug. Writings and Speeches 1969-2001 (2 folders) America is a 'Splintering' Market, 1972 Better Creativity and Adequate Compensation: The Keys to Advertising Productivity in the '80s, 1982 Consumer is Ready! Are You? 1980 'Customer is Always Right', 1982 Introduction: Alan Greenspan, undated Jane, Can You Hear Me? 1986 Last 50-plus Year--Plus Some Predictions on Commercial Communications and the Importance of Brands, 2001 Need for a Youth Service Corps, 1988 Principles of Account Management, 1986 Sound an Alarm! 1986

Remarks written by David Ogilvy, read by Phillips, with introduction and comments also by Phillips.

Speaking the Same Language Does Not Always Mean Thinking the Same--The Anglo-American Paradox, 1985 Strategy is What the Boss Wants to Do, 1979 Training: The Heart and Soul of Your Future, 1984 Underneath the Iceberg; or, How O&M Grabbed the Hershey Bar, 1969 Why Your Advertising Agency Needs a Better Product, 1985 You Can't Afford Not to Get the Most Out of Your Agency, 1981