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Guide to the William E. Phillips Papers, 1969-2001

Abstract

William E. Phillips was an executive and chairman of Ogilvy & Mather and Ogilvy Group advertising agencies.

The William E. Phillips Papers span the years 1969-2001 and include writings, speeches and printed materials that document Phillips' career with Ogilvy & Mather.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Phillips, William E., 1930-
Title
William E. Phillips papers, 1969-2001
Language of Material
English
Extent
0.25 Linear Feet, 28 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The William E. Phillips Papers span the years 1969-2001 and include writings, speeches and printed materials that document Phillips' career with the Ogilvy & Mather advertising agency.

The collection is arranged into two categories of materials: Printed Materials, and Writings and Speeches. Phillips writings and speeches cover a wide range of themes, but he was particularly concerned with improving client-agency relations, agency creativity and productivity, and community involvement.

Related Materials: Related materials pertaining to the Ogilvy & Mather agency may be found in the Edgar Hatcher Papers, the Jock Elliott Papers, the Robert S. Smith Papers, the David B. McCall Papers, and in the J. Walter Thompson Company Advertising Vertical Files.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Arranged alphabetically, and therein chronologically by date of publication.

Annual reports, 1980-1988
Staff meeting, 1984

Includes comments by Phillips, pages 16-19.

Publication of Ogilvy & Mather. Phillips wrote articles for several issues.

Why Business Must Support the Arts, 1982
Why Your Advertising Agency Needs a Better Product, 1986 Sept./Oct.
Giving Something Back, 1989 Aug.
America is a 'Splintering' Market, 1972
Better Creativity and Adequate Compensation: The Keys to Advertising Productivity in the '80s, 1982
Consumer is Ready! Are You? 1980
'Customer is Always Right', 1982
Introduction: Alan Greenspan, undated
Jane, Can You Hear Me? 1986
Last 50-plus Year--Plus Some Predictions on Commercial Communications and the Importance of Brands, 2001
Need for a Youth Service Corps, 1988
Principles of Account Management, 1986
Sound an Alarm! 1986

Remarks written by David Ogilvy, read by Phillips, with introduction and comments also by Phillips.

Speaking the Same Language Does Not Always Mean Thinking the Same--The Anglo-American Paradox, 1985
Strategy is What the Boss Wants to Do, 1979
Training: The Heart and Soul of Your Future, 1984
Underneath the Iceberg; or, How O&M Grabbed the Hershey Bar, 1969
Why Your Advertising Agency Needs a Better Product, 1985
You Can't Afford Not to Get the Most Out of Your Agency, 1981

Historical Note

DateEvent(s)
1930 Jan. 7Born, Chicago, Ill.
1951B.A., Cornell University
1951-1955Officer, U.S. Navy
1955MBA, Northwestern University
Brand Manager, Procter & Gamble
1959Joined Ogilvy & Mather agency
1981-1988Chairman and CEO, Ogilvy & Mather Worldwide
1988-1989Chairman, Ogilvy Group Executive Committee

Phillips is also past chairman of Outward Bound's International Board, and has served as director for several firms, including Sunglass Hut and Lillian Vernon.

Subject Headings

Preferred Citation

[Identification of item], William E. Phillips Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The William E. Phillips Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.

Processing Information

Processed by Richard Collier and Mitch Fraas, July 2006

Encoded by Richard Collier

Completed July 2006

Accession 2003-0227 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.