porteradvertising Inventory of the Porter Advertising Billboard Sketches, 1950s-1970s Processed by: Richard Collier; machine-readable finding aid created by: Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

(C) 2009 Duke University. All Rights Reserved.

Aleph Number: 004265423

 Machine-readable finding aid derived from XML authoring program. Date of source: November 2009Processed by Richard Collier, October 2009; finding aid encoded by Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, November 2009 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the Porter Advertising Billboard Sketches, 1950s-1970s The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, North Carolina 27708-0185 USA

(C) 2009 Duke University. All Rights Reserved.

 Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Porter Advertising. Porter Advertising Billboard Sketches, 1950s-1970s Material in English 7 Linear Feet 200 Items For current information on the location of these materials, please consult the Library's online catalog. Porter Advertising, founded in 1945, is an out-of-home advertising company based in Richmond, Indiana. Porter Advertising Billboard Sketches date between the 1950s and 1970s and document the company's poster designs for a wide range of businesses in the region around Richmond, Indiana. The collection includes rough and developed sketches; design drawings for specific businesses and campaigns; generic designs; and billboard mockups for local businesses such as car dealerships; banks and financial institutions; funeral homes; hospitals and clinics; motels; retail stores; restaurants; and others. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Copyright Notice

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], Porter Advertising Billboard Sketches, David M. Rubenstein Rare Book & Manuscript Library

 Provenance

The Porter Advertising Billboard Sketches were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by Richard Collier, October 2009

Encoded by Richard Collier, November 2009

Accession 2008-0127 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

 Collection Overview

Porter Advertising Billboard Sketches date between the 1950s and 1970s and document the company's poster designs for a wide range of businesses in the region around Richmond, Indiana. The collection includes rough and developed sketches; design drawings for specific businesses and campaigns; generic designs; and billboard mockups for local businesses such as car dealerships; banks and financial institutions; funeral homes; hospitals and clinics; motels; retail stores; restaurants; and others.

Collection Arrangement

The collection is arranged alphabetically by product or service category and by business name.

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Porter Advertising (Firm) Advertising--Automobiles--United States. Advertising--Banks and banking--United States. Advertising--Hospitals--United States. Advertising--Hotels--United States. Advertising--Restaurants--United States. Advertising--United States. Advertising, Outdoor. Advertising, Outdoor--Indiana. Advertising, Outdoor--United States. Advertising agencies. Advertising agencies--Indiana. Advertising agencies--United States. Advertising, Outdoor--Indiana--History. Advertising, Outdoor--United States. Advertising, Outdoor--United States--History--20th century. Billboards--Indiana. Billboards--Indiana--History. Billboards--United States. Billboards--United States--History. Funeral Homes--United States. Design drawings. Mock-ups. Design developmental drawings. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Materials related to this collection may be found in the following collections:

C&U Poster Advertising Company Records

Duplex Advertising Company Billboard Images and Records

Ohio Outdoor Advertising Corporation Records

Outdoor Advertising Association of America Poster Designs

R.C. Maxwell Company Records

Strobridge Lithographing Company Advertisements

Wilkins Media Corporation Records

Robert A. Hamer Papers

John Paver Papers

 Contents of Collection Porter Outdoor Poster Designs, 1950s-1970s(7 boxes) 1 Automotive A-Z, 1950s-1970s(3 folders) Banking A-D, 1950s-1970s(2 folders) 2 Banking F, 1950s-1970s(4 folders) 3 Banking F-W, 1950s-1970s(5 folders) 4 Events, 1950s-1970s Finance, 1950s-1970s Funeral and mortuary services, 1950s-1970s(2 folders) 5 Furniture and appliances, 1950s-1970s Grocery, 1950s-1970s Health industry, 1950s-1970s Hotel and motel, 1950s-1970s 6 House and garden supplies, 1950s-1970s Insurance, 1950s-1970s Office supplies, 1950s-1970s 7 Political, 1950s-1970s(2 folders) Real Estate, 1950s-1970s Religion, 1950s-1970s Restaurants, 1950s-1970s Retail, 1950s-1970s Miscellaneous poster designs, 1950s-1970s