Inventory of the Porter Advertising Billboard Sketches, 1950s-1970s
Abstract
Porter Advertising, founded in 1945, is an out-of-home advertising company based in Richmond, Indiana.
Porter Advertising Billboard Sketches date between the 1950s and 1970s and document the company's poster designs for a wide range of businesses in the region around Richmond, Indiana. The collection includes rough and developed sketches; design drawings for specific businesses and campaigns; generic designs; and billboard mockups for local businesses such as car dealerships; banks and financial institutions; funeral homes; hospitals and clinics; motels; retail stores; restaurants; and others. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- Porter Advertising.
- Title
- Porter Advertising Billboard Sketches, 1950s-1970s
- Language of Material
- English
- Extent
- 7 Linear Feet, 200 Items
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Collection Overview
Porter Advertising Billboard Sketches date between the 1950s and 1970s and document the company's poster designs for a wide range of businesses in the region around Richmond, Indiana. The collection includes rough and developed sketches; design drawings for specific businesses and campaigns; generic designs; and billboard mockups for local businesses such as car dealerships; banks and financial institutions; funeral homes; hospitals and clinics; motels; retail stores; restaurants; and others.
Administrative Information
A majority of collections are stored off site and must be requested at least 24 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is open for research.
However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Subject Headings
- Porter Advertising (Firm)
- Advertising--Automobiles--United States.
- Advertising--Banks and banking--United States.
- Advertising--Hospitals--United States.
- Advertising--Hotels--United States.
- Advertising--Restaurants--United States.
- Advertising--United States.
- Advertising, Outdoor.
- Advertising, Outdoor--Indiana.
- Advertising, Outdoor--United States.
- Advertising agencies.
- Advertising agencies--Indiana.
- Advertising agencies--United States.
- Advertising, Outdoor--Indiana--History.
- Advertising, Outdoor--United States.
- Advertising, Outdoor--United States--History--20th century.
- Billboards--Indiana.
- Billboards--Indiana--History.
- Billboards--United States.
- Billboards--United States--History.
- Funeral Homes--United States.
- Design drawings.
- Mock-ups.
- Design developmental drawings.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Related Material
Materials related to this collection may be found in the following collections:
C&U Poster Advertising Company Records
Duplex Advertising Company Billboard Images and Records
Ohio Outdoor Advertising Corporation Records
Outdoor Advertising Association of America Poster Designs
Strobridge Lithographing Company Advertisements
Wilkins Media Corporation Records
Preferred Citation
[Identification of item], Porter Advertising Billboard Sketches, David M. Rubenstein Rare Book & Manuscript Library, Duke University
Provenance
The Porter Advertising Billboard Sketches were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.
Processing Information
Processed by Richard Collier, October 2009
Encoded by Richard Collier, November 2009
Accession 2008-0127 is described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.
