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[Identification of item], in the Portland Advertising Federation Advertising for Educators Seminar materials, 1983, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Gift, 2010
Processed by: Alice Poffinberger, November 2010
Encoded by: Alice Poffinberger, July 2011
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This finding aid is NCEAD compliant.
Portland Advertising Federation was an advertising club formed in 1906 in Portland, Ore. Also known as PAF.
Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the seminar's evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.
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