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Guide to the Portland Advertising Federation Advertising for Educators Seminar materials, 1983

Abstract

Portland Advertising Federation was an advertising club formed in 1906 in Portland, Ore. Also known as PAF.

Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the its evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Portland Advertising Federation.
Title
Portland Advertising Federation Advertising for Educators Seminar materials 1983
Language of Materials
English
Extent
0.1 linear feet
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the seminar's evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.

Administrative Information

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warning Access Restrictions

Collection is open for research.

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warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Historical Note

Portland Advertising Federation was an advertising club formed in 1906 in Portland, Ore. Also known as PAF.

Subject Headings

Preferred Citation

[Identification of item], in the Portland Advertising Federation Advertising for Educators Seminar materials, 1983, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

Gift, 2010

Processing Information

Processed by: Alice Poffinberger, November 2010

Encoded by: Alice Poffinberger, July 2011

Accession(s) described in this finding aid: 2010-0112.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.