Guide to the Portland Advertising Federation Advertising for Educators Seminar materials, 1983

Abstract

Portland Advertising Federation was an advertising club formed in 1906 in Portland, Ore. Also known as PAF.

Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the its evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.

Descriptive Summary

Repository: David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator: Portland Advertising Federation.
Title: Portland Advertising Federation Advertising for Educators Seminar materials, 1983
Language of Materials: English
Extent: 3 items (0.1 lin. ft.)
Location: For current information on the location of these materials, please consult the Library's online catalog.

Series Quick Links

Portland Advertising Federation advertising for educators seminar materials, 1983

Collection Overview

Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the seminar's evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.

Administrative Information

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Collection is open for research.

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