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Preliminary Guide to the Joel Raphaelson Papers, 1950-2000

Abstract

Joel Raphaelson served as the Executive Creative Director of Ogilvy & Mather Worldwide.

Collection includes speeches, presentations, correspondence, audiovisual materials, and printed material relating to Raphaelson's career with Ogilvy & Mather. Also includes some publications and presentations about effective business writing. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Raphaelson, Joel.
Title
Joel Raphaelson papers 1950-2000
Language of Materials
English
Extent
1500 items, 3.2 linear feet
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Collection includes speeches, presentations, correspondence, audiovisual materials, and printed materials and publications relating to his career with Ogilvy & Mather. Also includes some publications and presentations about effective business writing. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Access restricted.

Collection is closed.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

This is a preliminary finding aid representing an unprocessed collection. Materials have been reboxed, but the original folders and order have been maintained. Folders are listed by the names given to them by the creator. Audiovisual materials have been filed in Box 4.

Joel-Europe Assignment
Box 1
Ogilvy & Mather, Staff Meeting 1972 Dec. 18
Box 1
The People Book: Ogilvy & Mather guidelines on how to attract the best people and lead them to do their best
Box 1
The Benevolent Dictators: Interviews with Advertising Greats
Box 1
How to be a good creative director
Box 1
Jock Elliott
(3 folders)
Box 1
Speeches, presentations, articles
Box 1
Is the Bug Dead? The Great Beetle Ad Campaign
Box 1
How to Write Better: The Ogilvy & Mather guide to writing effective memos, letters, reports, plans and strategies, by Ken Roman and Joel Raphaelson
(2 copies)
Box 1
Old Time Agriculture in the Ads
Box 1
There is Nothing New About Change
Box 1
Speeches and Suits
Box 1
The Creative Concept: a Mathers Paper
Box 1
Who We Are, and Where We're Not Going
Box 1
Principles of Account Management, by William E. Phillips
Box 1
Ogilvy & Mather Annual Report, 1972
Box 1
Ogilvy & Mather Annual Report, 1967
Box 1
David Ogilvy's Creative Council missives
Box 1
Flagbearer: Ogilvy & Mather Annual Staff Meeting, 1966
Box 1
Some David Ogilvy speeches, saved by Joel Raphaelson
(2 folders)
Box 1
Magic Lanterns: Weekly Reports
Box 1
Magic Lanterns: David Ogilvy correspondence
(2 folders)
Box 1
Flagbearer newsletters, 1979, 1988-1989
Box 1
Correspondence with Jock Elliott
Box 1
Miscellaneous correspondence and publications, 1960s-1980s
Box 1
Ogilvy & Mather Chicago: a report on our first five years
Box 1
Correspondence with David Ogilvy
(3 folders)
Box 2
Correspondence, 1991-1996
(3 folders)
Box 2
DOVE campaign poster drafts, 1950s
Box 3
Miscellaneous advertisements by others
Box 3
Batten, Barton, Durstine, & Osborn, Inc. materials and drafts, 1953-1958
Box 3
The Idea
Box 3
Making Red Redder: Ogilvy & Mather Worldwide's credentials
Box 3
Directory of Services and Sources, Ogilvy & Mather Worldwide
Box 3
Framed advertisement and response for Rums of Puerto Rico
Box 3
Radio Freak slides
Box 4
Current Reel 1/82 Radio Freak (open reel magnetic audiotape)
Box 4
Radio Freak Original Presentation (open reel audiotape 19 cm/s)
Box 4
Ogilvy & Mather Magic Lanterns: David Ogilvy Intro, 1986, dubbed 1997 (VHS)
Box 4
Ogilvy & Mather Direct: David Ogilvy Presentation, 1988, dubbed 1997 (VHS)
Box 4
Ogilvy & Mather Classics (3/4 inch Umatic videotape)
Box 4

Historical Note

Joel Raphaelson served as the Executive Creative Director of Ogilvy & Mather Worldwide. He worked closely with David Ogilvy, and was a permanent member of the Ogilvy's Creative Council, an international group.

Subject Headings

Preferred Citation

[Identification of item], in the Joel Raphaelson Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

Gift, 2007 (2007-0191), 3.2 lin. ft.

Processing Information

Collection is unprocessed; cataloged from accession records.

Encoded by: Meghan Lyon

Accession(s) described in this finding aid: 2007-0191

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.