MenuPreliminary Inventory of the Rockett, Burkhead & Winslow (RBW) Archives, 1985-2009
Abstract
Rockett, Burkhead & Winslow (RBW) was a Raleigh-based advertising agency that operated from 1985-2009.
Accession (2009-0133) includes CDs, videotapes, DVDs, samples of print advertisements, awards, and USB drives with documents from RBW. Clients include Glaxo, Cort, Dollar Tree, Volvo, and Reed's.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- Rockett, Burkhead & Winslow (RBW)
- Title
- Rockett, Burkhead & Winslow (RBW) Archives, 1985-2009
- Language of Material
- English
- Extent
- 7.5 Linear Feet, 600 Items
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Collection Overview
The collection was acquired as Rockett, Burkhead & Winslow (RBW) was closing in Spring of 2009. It consists of posterboards with sample advertisements; videotapes and DVDs of commercials; CDs with advertisements and other client-related materials; USB flash drives with RBW documents (these have been copied to Duke's Electronic Records server); and awards and trophies from various organizations for excellence in advertising.
Administrative Information
Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is restricted for 5 years on unpublished materials.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Browse List of Series
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Expand AllAccession (2009-0133), 1985-2009
Historical Note
Rockett, Burkhead & Winslow (RBW) was an integrated marketing communications agency that was based in Raleigh, North Carolina, and had clients including BB&T, CORT, Glaxo, Volvo, Dollar Tree, and Reed's. It opened in 1985 and by 1997 had over 120 employees, but declined in size and operations over the next decade. RBW suffered serious financial losses due to clients' trimmed advertising budgets, finally closing permanently in February 2009.
Preferred Citation
[Identification of item], Rockett, Burkhead & Winslow (RBW) Archives, David M. Rubenstein Rare Book & Manuscript Library
Provenance
The Rockett, Burkhead & Winslow (RBW) Archives were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2009.
Processing Information
Accessioned by Meghan Lyon, May 2009
Encoded by Meghan Lyon, May 2009
This collection is minimally processed: materials may not have been ordered and described beyond their original condition.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.
This finding aid is NCEAD compliant.