Preliminary Guide to the Rockett, Burkhead & Winslow (RBW) Archives, 1985-2009


Rockett, Burkhead & Winslow (RBW) was a Raleigh-based advertising agency that operated from 1985-2009.

Accession (2009-0133) includes CDs, videotapes, DVDs, samples of print advertisements, awards, and USB drives with documents from RBW. Clients include Glaxo, Cort, Dollar Tree, Volvo, and Reed's.

Descriptive Summary

David M. Rubenstein Rare Book & Manuscript Library, Duke University
Rockett, Burkhead & Winslow (RBW)
Rockett, Burkhead & Winslow (RBW) Archives 1985-2009
Language of Material
7.5 Linear Feet, 600 Items
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The collection was acquired as Rockett, Burkhead & Winslow (RBW) was closing in Spring of 2009. It consists of posterboards with sample advertisements; videotapes and DVDs of commercials; CDs with advertisements and other client-related materials; USB flash drives with RBW documents (these have been copied to Duke's Electronic Records server); and awards and trophies from various organizations for excellence in advertising.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted for 5 years on unpublished materials.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Unlabelled binder
Box 1
Box 1
Distributor and Designer Program Guide, 2005
Box 1
Box 1
Box 1
Box 1
Box 1
Silver: CenturyTel TV Campaign
Box 1
Gold: Advertising Industry Self-Promotion: 2006 Triangle Addy Campaign
Box 1
RBL&W Medley: Glaxo Wellcome, CORT, Duke Medical Center; May 14 1998
Box 1
RBWU: Dynamic Branding, Session One; July 7, 1999
Box 1
Dollar Tree: Believe It!
Box 1
RBW: Demo Reel
Box 1
RBW: Agency Reel, Job 1278, Glaxo; Aug. 22, 2002
Box 1
RBW: Agency Reel, version 2, Job 1258; July 17, 2002
Box 1
North Carolina Community College System: It's Working; Apr. 12, 2002
Box 1
The Best in Medical Advertising and Graphics
Box 1
The Best in Exhibition Stand Design: 2
Box 1
Box 1
Annual of Ad Productions in Japan, 1983-1984
Box 1
The Show, 1990
Box 1
Even the Peas, Shooting at Yankees, Forget Bull Run Campaign, 1993. Recreation: Sporting Events
Box 2
You Searched the Country for the Perfect Shot, 1993. Services: Professional Services
Box 2
Womb, Paint in the Garage, Won't Stand Campaign, 1992. Public Service Announcements
Box 2
All he needs is a little TLC and a gram and a half a week, 1992. Public Service Announcements [plaque is dislodged from marble]
Box 3
In a place where even the peas have black eyes, 1993. Recreation: Sporting Events [plaque is dislodged from marble]
Box 3
Telly Award: Marvel-Superheroes, 1992
Box 3
Volvo samples
Box 3
Box 4
Box 4
Box 4
CDs, with dates
Box 5
CDs and DVDs, with clients
Box 6-8
Oversize advertisements
Oversize Folder 1

Historical Note

Rockett, Burkhead & Winslow (RBW) was an integrated marketing communications agency that was based in Raleigh, North Carolina, and had clients including BB&T, CORT, Glaxo, Volvo, Dollar Tree, and Reed's. It opened in 1985 and by 1997 had over 120 employees, but declined in size and operations over the next decade. RBW suffered serious financial losses due to clients' trimmed advertising budgets, finally closing permanently in February 2009.

Preferred Citation

[Identification of item], Rockett, Burkhead & Winslow (RBW) Archives, David M. Rubenstein Rare Book & Manuscript Library, Duke University


The Rockett, Burkhead & Winslow (RBW) Archives were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2009.

Processing Information

Accessioned by Meghan Lyon, May 2009

Encoded by Meghan Lyon, May 2009

This collection is minimally processed: materials may not have been ordered and described beyond their original condition.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.