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<ead>
  <eadheader audience="internal" countryencoding="iso3166-1" dateencoding="iso8601" langencoding="iso639-2" repositoryencoding="iso15511">
	 <eadid countrycode="us" mainagencycode="ndd" publicid="-//David M. Rubenstein Rare Book &amp; Manuscript Library//TEXT (US::ndd::Burr L. Robbins Papers, 1942-1975)//EN" url="http://library.duke.edu/rubenstein/findingaids/robbinsburr/">robbinsburr</eadid>

	 <filedesc>
		<titlestmt>
		  <titleproper>Inventory of the Burr L. Robbins Papers,
			 <date normal="1942/1975">1936-1975 and undated</date> </titleproper>
		  <author>Processed by: Rita Johnston; machine-readable finding aid
			 created by: Rita Johnston</author>
		</titlestmt>
		<publicationstmt>
		  <publisher>The John W. Hartman Center for Sales, Advertising &amp;
			 Marketing History<lb/>David M. Rubenstein Rare Book &amp; Manuscript Library
			 <lb/> Duke University <lb/> Durham, N.C., USA </publisher>
		  <p>
			 <date normal="2007" encodinganalog="date"> 2007</date> Duke
			 University. All Rights Reserved.</p>
		</publicationstmt>
		<notestmt>
		  <note><p>Aleph Number: <num type="aleph">002637113</num></p></note></notestmt>
	 </filedesc>
	 <profiledesc>
		<creation>Machine-readable finding aid derived from XML authoring
		  program.<lb/>
		  <date>Date of source: October 2007</date><lb/>Processed by Rita
		  Johnston, October 2007; Finding Aid encoded by Rita Johnston, David M. Rubenstein Rare Book &amp; Manuscript Library, Duke University,
		  <date>October 2007</date> </creation>
		<langusage>Description is in <language langcode="eng">English</language>
		  </langusage>
		<descrules>Finding aid was prepared using
		  <title>DACS</title> and our local
		  <title>Style Guide</title></descrules>
	 </profiledesc>
<!-- Location of <revisiondesc> if needed -->
  </eadheader>
  <frontmatter>
	 <titlepage>
		<titleproper>Inventory of the Burr L. Robbins Papers,
		  <date type="span">1936-1975 and undated</date> </titleproper>
		<publisher>The John W. Hartman Center for Sales, Advertising &amp;
		  Marketing History<lb/>David M. Rubenstein Rare Book &amp; Manuscript Library
		  <lb/>Duke University <lb/>
		  Durham, North Carolina 27708-0185 USA </publisher>
		<p>
		  <date normal="2007"> 2007</date> Duke University. All Rights
		  Reserved.</p>
	 </titlepage>
  </frontmatter>
  <archdesc level="collection" relatedencoding="MARC">
	 <did>
		<head>Descriptive Summary</head>
		<repository label="Repository">
		  <corpname>David M. Rubenstein Rare Book &amp; Manuscript Library, Duke
			 University</corpname></repository>
		<origination label="Creator">
		  <persname encodinganalog="100">Robbins, Burr
			 L.</persname></origination>
		<unittitle label="Title" encodinganalog="245">Burr L. Robbins Papers,
		  <unitdate normal="1942/1975" type="inclusive">1936-1975 and
			 undated</unitdate> </unittitle>
		<langmaterial label="Language of Material" encodinganalog="546">Material
		  in<language langcode="English"> English</language> </langmaterial>
		<physdesc label="Extent"> <extent unit="linear feet" encodinganalog="300">2.1 Linear Feet</extent><lb/> <extent unit="items">1650
		  Items</extent> </physdesc>
		<physloc label="Location">For current information on the location of
		  these materials, please consult the Library's online catalog.</physloc>
		<abstract label="Abstract" encodinganalog="545"> Burr Lamberton Robbins
		  was president of the General Outdoor Advertising Company (GOA). </abstract>
		<abstract encodinganalog="520">The Burr L. Robbins Papers span the years
		  1936-1975, and chiefly consist of three scrapbooks containing photographs,
		  clippings, periodicals, memorabilia, and promotional materials. The majority of
		  clippings are from advertising industry publications and Chicago newspapers.
		  The loose materials section also includes administrative records. The
		  collection primarily documents Robbins' career in outdoor advertising with the
		  General Outdoor Advertising Company (GOA), and his involvement with
		  professional advertising organizations, particularly the Outdoor Advertising
		  Association of America (OAAA). Professional and outdoor advertising themes in
		  the scrapbooks include Robbins' career advancement; his public speaking
		  engagements on the role of advertising agencies in America; professional
		  meetings and conferences; the history of GOA; outdoor advertising history;
		  tension between citizens' groups and outdoor advertisers over billboard zoning;
		  and legal decisions. The scrapbooks also touch on topics of personal interest
		  to Robbins, including news about the Delevan Lake Improvement Association;
		  Robbinswood Farm sheep; and family events. Photographs in the scrapbooks are
		  primarily of professional meetings or conferences, or publicity events. Loose
		  materials include items that were once part of the scrapbooks, and separate
		  items. This section includes a notebook of 1942 photographs and papers about
		  the 13th National Contest and Exhibit of Outdoor Advertising Art. Photographs
		  of the three prizewinning posters, created by John DeLooy, Andrew Loomis, and
		  Albert Staehle, are included in this notebook. Also in this section is a
		  spiral-bound GOA publication,
		  <title render="doublequote">Image with Words,</title> that documents a
		  1963 Chevrolet electric outdoor advertising campaign.</abstract>
	 </did>
	 <descgrp type="admininfo">
		<head>Administrative Information</head>
		<accessrestrict encodinganalog="506">
		  <head>Access Restrictions</head>
		  <p>Collection is open for research.</p>
		  <p>However, collection may contain materials to which the
			 Acknowledgment of Legal Responsibilities and Privacy Rights form applies.
			 Patrons must sign this form before using this collection.</p>
		  <p>Also, all or portions of this collection may be housed off-site in
			 Duke University's Library Service Center. Consequently, there may be a 24-hour
			 delay in obtaining these materials.</p>
		  <p>Please contact Research Services staff before visiting the David M. Rubenstein Rare Book &amp; Manuscript Library to use this collection.</p>
		</accessrestrict>
		<userestrict encodinganalog="540">
		  <head>Copyright Notice</head>
		  <p>The copyright interests in this collection have not been transferred
			 to Duke University. For more information, consult the copyright section of the
			 Regulations and Procedures of the David M. Rubenstein Rare Book &amp; Manuscript Library.</p>
		</userestrict>
		<prefercite>
		  <head>Preferred Citation</head>
		  <p>[Identification of item], Burr L. Robbins Papers, David M. Rubenstein Rare Book &amp; Manuscript Library</p>
		</prefercite>
		<acqinfo encodinganalog="541">
		  <head>Provenance</head>
		  <p>The Burr L. Robbins Papers were received by the David M. Rubenstein Rare Book &amp; Manuscript Library as a gift in 1999.</p>
		</acqinfo>
		<processinfo>
		  <head>Processing Information</head>
		  <p>Processed by Rita Johnston, November 2007</p>
		  <p>Encoded by Rita Johnston, November 2007</p>
		  <p>Accession 1999-0443 is described in this finding aid.</p>
		  <p>Descriptive sources and standards used to create this inventory:
		  <title render="italic">DACS,</title> EAD, NCEAD guidelines, and our
		  local
		  <title render="italic">Style Guide.</title></p>
		  <p>This finding aid is NCEAD compliant.</p>

		</processinfo>
	 </descgrp>

<!--end of finding aid header-->
<!-- Use "Bioghist Tags" clip here for Bio/Hist information. -->
	 <bioghist>
		<head>Biographical and Historical Note</head>
		<chronlist>
		  <head>Burr L. Robbins</head>
		  <chronitem>
			 <date>1902</date>
			 <event>Born Chicago, Ill. </event>
		  </chronitem>
		  <chronitem>
			 <date>1925</date>
			 <event>Graduated from the University of Chicago</event>
		  </chronitem>
		  <chronitem>
			 <date>1925</date>
			 <event>Married Margaret Ross</event>
		  </chronitem>
		  <chronitem>
			 <date>1925</date>
			 <event>Employed as billposter, GOA</event>
		  </chronitem>
		  <chronitem>
			 <date>1930</date>
			 <event>Founded the annual National Contest and Exhibit of Outdoor
				Advertising Art</event>
		  </chronitem>
		  <chronitem>
			 <date>1931</date>
			 <event>Promoted to Chicago manager, GOA</event>
		  </chronitem>
		  <chronitem>
			 <date>1934</date>
			 <event>Appointed Vice-President of the Chicago District, GOA</event>
		  </chronitem>
		  <chronitem>
			 <date>1936</date>
			 <event>Appointed Regional Manager of the Chicago District,
				GOA</event>
		  </chronitem>
		  <chronitem>
			 <date>1941-1950</date>
			 <event>Chairman of the Outdoor Advertising Association of America
				(OAAA) Outdoor Advertising Foundation at Notre Dame</event>
		  </chronitem>
		  <chronitem>
			 <date>1946</date>
			 <event>Elected Executive Vice President, GOA</event>
		  </chronitem>
		  <chronitem>
			 <date>1951</date>
			 <event>Elected President, GOA</event>
		  </chronitem>
		  <chronitem>
			 <date>1960</date>
			 <event>Awarded the Navy Distinguished Public Service Award for Navy
				recruitment effors through outdoor advertising</event>
		  </chronitem>
		  <chronitem>
			 <date>1980</date>
			 <event>Died, Chicago, Ill. </event>
		  </chronitem>
		</chronlist>
		<chronlist>
		  <head>General Outdoor Advertising Company (GOA)</head>
		  <chronitem>
			 <date>1925</date>
			 <event>Burnett W. (B.W.) Robbins, father of Burr Robbins, founded GOA
				</event>
		  </chronitem>
		  <chronitem>
			 <date>1925-1951</date>
			 <event>Tenure of B.W. Robbins as President</event>
		  </chronitem>
		  <chronitem>
			 <date>1931</date>
			 <event>Outdoor Advertising, Inc. (OAI) spun off from GOA to manage
				selling and operating</event>
		  </chronitem>
		  <chronitem>
			 <date>1951-circa 1960s</date>
			 <event>Tenure of Burr L. Robbins as President</event>
		  </chronitem>
		  <chronitem>
			 <date>1952</date>
			 <event>B.W. Robbins died</event>
		  </chronitem>
		  <chronitem>
			 <date>1957</date>
			 <event>GOA purchased Canadian firm Claude Neon General Advertising,
				Limited</event>
		  </chronitem>
		  <chronitem>
			 <date>1963</date>
			 <event>Outdoor advertising company Gamble-Skogmo, Inc. acquired
				control of GOA</event>
		  </chronitem>
		  <chronitem>
			 <date>1963-1964</date>
			 <event>GOA sold branches and ceased activity as an operating
				company</event>
		  </chronitem>
		</chronlist>
		<p>Burr L. Robbins was a third-generation outdoor advertising executive
		  whose father, Burnett W. (B.W.) Robbins, founded GOA. Robbins's grandfather,
		  Burr Robbins, founded the American Billposting Company around 1890 to promote
		  his popular circus, the Burr Robbins Circus. </p>
		<p>In addition to the business interests listed above, Robbins served as
		  an executive and director of a number of firms and organizations: the Lexington
		  Poster Advertising Company; the Executive Committee of Outdoor Advertising
		  Incorporated (OAI); Majestic Radio and Television Corporation; Walker and
		  Company of Detroit; Old Colony Advertising Company; Mercantile National Bank of
		  Chicago; and the Pittsburgh Outdoor Advertising Company.</p>
		<p>Robbins took on an active role in varied professional, social, and
		  charitable organizations. In addition to the organizational interests listed
		  above, Robbins served with the Outdoor Advertising Association of America
		  (OAAA); the Council on Medical and Biological Research at the University of
		  Chicago; the Chicago Crime Commission; the Better Business Bureau of Chicago;
		  the Traffic Audit Bureau; the Advertising Council; the Advertising Federation
		  of America; the Chicago Federated Advertising Club; the Delavan Lake
		  Improvement Association; the German Shepherd Dog Club of America; and the
		  American Shropshire Registry Association.</p>
		<p>Robbins enjoyed operating his family farm, Robbinswood Farm, in
		  Delevan, Wisconsin. He consistently won awards for his Shropshire sheep, and
		  also raised Hereford and Berkshire sheep.</p>
	 </bioghist>
<!-- Use "Scopecontent Start" clip here for scope/content info. Col. Lev, and arrangement information. -->
	 <scopecontent>
		<head>Collection Overview</head>
		<p>
		  <persname>The Burr L. Robbins</persname> Papers span the years
		  1936-1975, and chiefly consist of three
		  <genreform>scrapbooks</genreform> containing
		  <genreform>photographs</genreform>,
		  <genreform>clippings</genreform>,
		  <genreform>periodicals</genreform>,
		  <genreform>memorabilia</genreform>, and
		  <genreform>promotional materials</genreform>. The majority of clippings
		  are from advertising industry publications and
		  <geogname>Chicago</geogname> newspapers. The loose materials section
		  also includes
		  <genreform>administrative records</genreform>. The collection primarily
		  documents Robbins' career in outdoor advertising with the
		  <corpname>General Outdoor Advertising Company</corpname> (GOA), and his
		  involvement with professional advertising organizations, particularly the
		  <corpname>Outdoor Advertising Association of America</corpname> (OAAA).
		  Professional and
		  <subject>outdoor advertising</subject> themes in the scrapbooks include
		  Robbins' career advancement; his public speaking engagements on the role of
		  <subject>advertising agencies</subject> in America; professional
		  meetings and conferences; the history of
		  <corpname>GOA</corpname>; outdoor
		  <subject>advertising history</subject>; tension between citizens'
		  groups and outdoor advertisers over billboard zoning; and legal decisions. The
		  scrapbooks also touch on topics of personal interest to Robbins, including news
		  about the
		  <corpname>Delevan Lake Improvement Association</corpname>;
		  <corpname>Robbinswood Farm</corpname> sheep; and family events.
		  Photographs in the scrapbooks are primarily of professional meetings or
		  conferences;
		  <subject>advertising executives</subject>; or publicity events. Loose
		  materials include items that were once part of the scrapbooks, and separate
		  items. This section includes a notebook of 1942 photographs and papers about
		  the 13th
		  <corpname>National Contest and Exhibit of Outdoor Advertising
			 Art</corpname>. Photographs of the three prizewinning posters, created by John
		  DeLooy, Andrew Loomis, and Albert Staehle, are included in this notebook. Also
		  in this section is a spiral-bound GOA publication,
		<title render="doublequote">Image with Words,</title> that documents a
		1963 Chevrolet electric outdoor advertising campaign.</p>
	 </scopecontent>
<!-- Use "Controlaccess Tags" clip here for control access information. -->
	 <controlaccess>
		<head>Subject Headings</head>
		<p>These are searchable subject entries for this collection. Performing a
		  search on these subjects in the Duke University Libraries online catalog will
		  bring up other related research materials.</p>
		<list type="simple">
		  <item>
			 <persname source="lcsh" encodinganalog="600">Robbins, Burr L.
				(Burr Lamberton), 1902-1980.</persname></item>
		  <item>
			 <persname source="lcsh" encodinganalog="600">Loomis, Andrew,
				b. 1892.</persname></item>
		  <item>
			 <persname source="lcsh" encodinganalog="600">Staehle, Albert,
				1899-</persname></item>
		  <item>
			 <corpname source="lcsh" encodinganalog="610">General Outdoor
				Advertising Co.</corpname></item>
		  <item>
			 <corpname source="lcsh" encodinganalog="610">General Outdoor
				Advertising Co.--History.</corpname></item>
		  <item>
			 <corpname source="lcsh" encodinganalog="610">Outdoor Advertising
				Association of America.</corpname></item>
		  <item>
			 <subject source="lcsh" encodinganalog="650">Advertising
				agencies--United States.</subject></item>
		  <item>
			 <subject source="lcsh" encodinganalog="650">Advertising
				agencies--Illinois.</subject></item>
		  <item>
			 <subject source="lcsh" encodinganalog="650">Advertising
				executives--History--20th century.</subject></item>
		  <item>
			 <subject source="lcsh" encodinganalog="650">Advertising
				executives--United States.</subject></item>
		  <item>
			 <subject source="lcsh" encodinganalog="650">Advertising,
				Outdoor.</subject></item>
		  <item>
			 <subject source="lcsh" encodinganalog="650">Advertising,
				Outdoor--History.</subject></item>
		  <item>
			 <subject source="lcsh" encodinganalog="650">Advertising,
				Outdoor--United States.</subject></item>
		  <item>
			 <subject source="lcsh" encodinganalog="650">Advertising,
				Outdoor--United States--History--20th century.</subject></item>
		  <item>
			 <subject source="lcsh" encodinganalog="650">Advertising,
				Outdoor--Law and legislation.</subject></item>
		  <item>
			 <subject source="lcsh" encodinganalog="650">Advertising,
				Outdoor--Congresses.</subject></item>
		  <item>
			 <subject source="lcsh" encodinganalog="650">Advertising
				campaigns.</subject></item>
		  <item>
			 <genreform source="aat" encodinganalog="655">Administrative records.
				</genreform></item>
		  <item>
			 <genreform source="aat" encodinganalog="655">Clippings.
				</genreform></item>
		  <item>
			 <genreform source="aat" encodinganalog="655">Memorabilia.
				</genreform></item>
		  <item>
			 <genreform source="aat" encodinganalog="655">Photographs.
				</genreform></item>
		  <item>
			 <genreform source="aat" encodinganalog="655">Promotional materials.
				</genreform></item>
		  <item>
			 <genreform source="aat" encodinganalog="655">Scrapbooks.
				</genreform></item>
		  <item>
			 <geogname source="lcsh" encodinganalog="651">John W. Hartman Center
				for Sales, Advertising &amp; Marketing History.</geogname></item>
		</list>
	 </controlaccess>
<!-- OPTIONAL: Separated material -->
<!-- OPTIONAL: Related material -->
	 <relatedmaterial>
		<head>Related Material</head>
<!--Use Related Material archref tags clip here for structured data, or use paragraph tags for narrative. -->
		<p>Materials related to this collection may be found in other Hartman
		  Center collections, including the <emph render="bold">Outdoor Advertising
		  Association of America (OAAA) Archives</emph>, <emph render="bold">OAAA Poster
		  Design Collection</emph>, and the <emph render="bold">OAAA Slide
		  Library</emph>. Materials related to the commerical artist Albert Staehle may
		  be found in the <emph render="bold">Garrett Orr Papers</emph>.</p>
	 </relatedmaterial>
	 <dsc type="analyticover">
		<head>List of Series in Collection</head>
		<c01 level="series">
		  <did>
			 <unittitle>Scrapbooks and Loose Materials,
				<unitdate type="inclusive" normal="1936/1975">1936-1975</unitdate>
				and undated</unittitle>
			 <physdesc><extent>(4 Boxes)</extent></physdesc>
		  </did>
		</c01>
	 </dsc>
	 <dsc type="combined">
		<head>Contents of Collection</head>
<!-- Enter Container List Here -->
		<c01 level="series">
		  <did>
			 <unittitle id="s1">Scrapbooks and Loose Materials,
				<unitdate type="inclusive" normal="1936/1975">1936-1975</unitdate>
				and undated</unittitle>
			 <physdesc><extent>(4 Boxes)</extent></physdesc>
		  </did>
		  <scopecontent>
			 <p>Consists of scrapbooks and loose materials. Scrapbooks contain
				photographs, magazine and newspaper clippings, periodicals, memorabilia, and
				promotional materials. The scrapbooks chiefly document Robbins' professional
				life and the history of the General Outdoor Advertising Company (GOA), but also
				include items relating to Robbins' personal life. Loose materials include
				scrapbook items that had been removed or had fallen out, and other materials.
				Includes a notebook of 1942 photographs and papers about the 13th National
				Contest and Exhibit of Outdoor Advertising Art. Also contained in this section
				is a spiral-bound GOA publication, "Image with Words," that was created to
				document a 1963 Chevrolet electric outdoor advertising campaign. Scrapbooks are
				arranged in original page order. No order could be determined for loose
				materials.</p>
			 <p>Note: This series contains pictorial materials, newsprint, and
				other fragile materials. Please handle with care. Technical Services staff may
				need to reformat newsprint or other brittle paper.</p>
		  </scopecontent>
		  <c02>
			 <did>
				<container type="box">1</container>
				<unittitle>Scrapbook 1,
				  <unitdate type="inclusive">1946-1961 and
					 undated</unitdate></unittitle>
				<physdesc><extent>(6 folders)</extent></physdesc>
			 </did>
		  </c02>
		  <c02>
			 <did>
				<container type="box">2</container>
				<unittitle>Scrapbook 2,
				  <unitdate type="inclusive">1936-1958 and
					 undated</unitdate></unittitle>
				<physdesc><extent>(6 folders)</extent></physdesc>
			 </did>
		  </c02>
		  <c02>
			 <did>
				<container type="box">3</container>
				<unittitle>Scrapbook 3,
				  <unitdate type="inclusive">1960-1963 and
					 undated</unitdate></unittitle>
				<physdesc><extent>(9 folders)</extent></physdesc>
			 </did>
		  </c02>
		  <c02>
			 <did>
				<container type="box">4</container>
				<unittitle>Loose materials,
				  <unitdate type="inclusive">1942-1975 and
					 undated</unitdate></unittitle>
				<physdesc><extent>(2 folders)</extent></physdesc>
			 </did>
		  </c02>
		</c01>
	 </dsc>
  </archdesc>
</ead>
