DACS

rosenben Inventory of the Ben Rosen Papers, 1936-2006 and undated, bulk 1945-1991 Processed by: Casey A. Jarrin and Richard Collier; machine-readable finding aid created by: Casey A. Jarrin and Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003833463

Machine-readable finding aid derived from XML authoring program. Date of source: May 2006Processed by Casey A. Jarrin and Richard Collier, May 2006; Finding Aid encoded by Casey A. Jarrin and Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, May 2006 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the Ben Rosen Papers, 1936-2006 and undated, bulk 1945-1991 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Rosen, Ben Ben Rosen Papers, 1936-2006 and undated, bulk 1945-1991 Material in English 65 Linear Feet 7500 Items For current information on the location of these materials, please consult the Library's online catalog. Ben Rosen is an American graphic designer and visual communications consultant. Rosen worked as a designer for J. Gordon Carr and Associates and the Blaine Thompson Company before founding his own firm, Ben Rosen Associates, in 1952, which specialized in corporate identity programs. Rosen is the author of three books on on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991). The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion) Rosen developed, through his firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography, and touches on several of Rosen's commmemorative projects, including a President Kennedy memorial, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition. Administrative Information Access Restrictions

Collection is restricted.

Photographic negatives are closed to researchers. Consult Research Services regarding the availability of use prints.

In addition, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Ben Rosen Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Ben Rosen Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2005.

Processing Information

Processed by Casey A. Jarrin and Richard Collier, Oct. 2006

Encoded by Casey A. Jarrin and Richard Collier

Completed Nov. 2006

Accessions 2005-0104, 2006-0008, and 2006-0019 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

Biographical Note 1920 Oct. 20 Born in Detroit, Mich. 1938 Graduated Cass Technical High School, Detroit, Mich. Enrolled in drawing and painting courses at the Society of Arts and Crafts, Detroit, Mich. 1938-1939 Cranbrook Academy of Art, Bloomfield Hills, Mich. 1939-1941 Pratt Institute, New York, N.Y., program in advertising design 1941-1942 Designer, J. Gordan Carr & Associates 1942 Aug.-1945 Oct. Aerial Motion Picture Photographer for the U.S. Army, stationed primarily in England Co-founded a school of Art and Architecture for servicemen at Chalgrove Air Base in England; taught courses in drawing and design Developed a proposal for the conversion of U.S. air bases into British housing; presented plan before British government ministers 1946-1947 Art Director, Blaine Thompson Company, New York, N.Y. 1948-1953 Freelance designer, J. Gordon Carr and Associates; projects included American Airlines, Benson & Hedges, Pepsi, Shell Oil, Sky Chef Package design, Robert Leonard Studio 1952 Founded Ben Rosen Associates 1952-1953 Studio designer, Alan Berni and Associates 1955 Received New York State Teacher's License in Commercial Art/Package Design Began teaching at the School of Visual Art, New York, N.Y.; developed and taught package design course 1963 Type and Typography published Designed John F. Kennedy memorial document Late 1960s Lectured at Cooper Union, New York, N.Y. 1970s Lectured at Pratt Phoenix Center, New York, N.Y. 1970 The Corporate Search for Visual Identity published 1975 Relocated Ben Rosen Associates from New York, N.Y. to Ho-Ho-Kus, N. J. 1977-1978 Formed Ritta, Rosen & Arnoldy, a consulting firm that specialized in graphic design and corporate identity 1980s-early 1990s Member, Arts Advisory Board, Bergen Community College 1991 Digital Type Specimens published 1992 Wrote Introduction to a new edition of Jan Tschichold's Treasury of Alphabets and Lettering 2003 Submitted design proposal to the World Trade Center memorial competition Collection Overview

The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion). Rosen developed corporate visual identity programs and packaging designs, first as an employee of J. Gordon Carr and Associates and the Blaine Thompson Company, and later through his own firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991); and touches on several of Rosen's commmemorative projects, including a memorial for President John F. Kennedy, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.

The collection is organized into five series: Personal Files, Writings, Business Files, Client Files, and Photographic Materials. The Personal Files Series includes original student drawings and sketches from Rosen's years at Cranbrook and Pratt, and later artwork; World War II materials, primarily relating to Rosen's proposed plan to the British government for the conversion of U.S. military bases into postwar British housing; and limited biographical material. The Writings Series contains articles on package design and visual communications by Rosen and others; manuscripts, published volumes, and promotional materials for Rosen's books; and unpublished book concepts and manuscripts. The Business Files Series includes administrative records, new business presentations, reference files and scrapbooks of creative output from several advertising and graphic design firms where Rosen was an employee or partner. The Client Files Series consists primarily of visual communications design work for a number of clients, and materials relating to several commemorative projects. The Photographic Materials Series contains negatives, photographs, and slides documenting some of Rosen's designs.

Processing Information.

Corporate visual identity encompasses a wide range of media and materials, from logos and letterhead designs to employee manuals, product packaging, architectural signage and company vehicle markings, and thus pose particular challenges for archival housing and description. Housing needs to accommodate the variety of formats have forced some related materials within the collection to be dispersed across a number of physical and descriptive locations. Where feasible, materials removed from their original locations in the collection have been indicated by a folder or item title appearing in brackets within the finding aid, to preserve the logical location of the item while pointing to its new physical location.

Related Material.

Other materials related to this collection and American graphic design may be found in the Gene Federico Papers and Garrett Orr Papers. For material relating specifically to Philip Morris Company packaging and advertising, consult the J. Walter Thompson Co. Archives Corporation Vertical Files, the J. Walter Thompson Co. Archives Domestic Advertisements Collection. For general material on tobacco advertising, see the Sheldon Sosna Papers and the Liggett & Myers Tobacco Company Records. For additional material on Exxon Corporation promotion and publicity, consult the Edgar Hatcher Papers, and the Louis H. Roddis Papers.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Rosen, Ben. Rosen, Ben. Corporate search for visual identity. Rosen, Ben. Digital type specimens. Rosen, Ben. Type and typography. Kennedy, John F. (John Fitzgerald), 1917-1963--Death and burial. Ben Rosen Associates (Firm) Blaine Thompson Company (Firm) Advertising--United States. Advertising executives--United States. Advertising agencies--United States. Advertising layout and typography. Advertising--Brand name products. Advertising--Cigarettes. Graphic artists--United States. Graphic design--United States. Graphic design (Typography)--United States. American Loose Leaf Company (Firm) McGraw-Hill Publishing Company. Equitable Life Assurance Society of the United States. Exxon Corporation. Food Fair Stores, Inc. (Firm) International Business Machines Corporation. Memorial Sloan-Kettering Cancer Center. North American Reinsurance Corp. Philip Morris Incorporated. Richardson-Vicks, Inc. (Firm) Russ Berrie and Company, Inc. (Firm) Tishman Realty and Construction Company, Inc. (Firm) Photographs. Proofs. Sketches. Slides. John W. Hartman Center for Sales, Advertising & Marketing History. List of Series in Collection 1-5 Personal Files Series, 1936-2006 and undated 6-14 Writings Series, 1960-1999 and undated 14-22 Business Files Series, 1946-1995 and undated 22-63 Client Files Series, 1948-1988 and undated, bulk 1968-1988 64-67 Photographic Materials Series, 1946-1990 and undated [RESTRICTED]

Restrictions on Access: Negatives are closed to researchers. Consult Research Services for availability of use prints.

Contents of Collection Personal Files Series, 1936-2006 and undated (5 boxes)

Includes original artwork Rosen completed, primarily while a student at Cranbrook Academy and Pratt Institute (sketches, watercolors, charcoals, various design projects). Also contains materials documenting Rosen's service during World War II, primarily related to a proposal designed by Rosen and fellow servicemen to convert U.S. military bases in England into housing for British citizens. Also includes limited biographical material. Arranged alphabetically.

Artwork Early Work 1 Cass Technical High School Portrait of Ben Rosen, by classmate Freda Zolzman, 1936 Cranbrook Academy Watercolors, 1938-1939 2 Pratt Institute Student studies, circa 1940-1941 (7 folders) Later Work 3 Charcoals, 1963-1989 (4 folders) Watercolors Beach at Amagansett, Long Island, 1972 Painted postcard, undated

Note on back of item reads One of many cards sent to friends, made on vacation trips.

Summer at Walled Lake, 1955 Biographical Material 4 Anecdotes, 2006-2007

Includes memoirs on Rosen's art/design education and early career in New York; family/children; the redesign of the Shell Oil logo; the Kennedy assassination and the genesis of Rosen's design for a Kennedy memorial document, also in the collection.

Award certificates, 1951-1969 (2 folders; 1 folder removed to Box 5)

Awards from graphic design and packaging industry groups.

Biographical sketches and résumés, 1960-1970s and undated Correspondence Professional, 1974 and undated Truman, Harry S., 1971

Copy of a note from Rosen and reply from the former President.

New York State Teacher's License for commercial art, 1955 Résumés--other people, circa 1974 and undated

Includes drafts of résumés from Rosen's son, Ralph, and from Theodore Toole.

World War II materials Air base housing conversion program Clippings, 1945 and undated (2 folders; 1 folder removed to Box 5) Correspondence, 1945-1946 (2 folders) Photographs, 1928 and 1944 Presentation, circa 1945 5 Red Cross poster submission, undated Writings Series, 1960-1999 and undated (9 boxes)

Includes articles and books by Rosen on package design and typography, along with industry reviews of Rosen's design work. Bulk of series is comprised of published book manuscripts, drafts, research, correspondence, and accompanying promotional brochures and reviews for three books by Rosen: The Corporate Search for Visual Identity, Digital Type Specimens, Type & Typography, along with materials relating to the Treasury of Alphabets by Jan Tschichold, for which Rosen wrote the introduction. Also contains unpublished book concepts for two illustrated children's books, a graphic design project on visual identification, and teaching materials on package design and typography. Arranged alphabetically.

Articles By Others 6 Graphics Men Pick Best Packages, Printers' Ink, 1960 Nov.

Profiles Art Crayon package design by Rosen.

Package profiles/awards (as featured in Consumer Packaging and American Institute of Graphic Arts publication), 1960 RR & A: Specialists in Corporate Identity and Graphic Design, Commerce magazine (published by the Chamber of Commerce and Industry of Northern New Jersey), 1979 Mar.

Profile of design firm Rita, Rosen & Arnoldy (RR & A), at which Ben Rosen was a principal.

Various short articles featuring Rosen-designed packaging, 1961 and undated By Rosen 6 (continued) Attractive Packaging and Display Can Blaze a Trail to Bigger Sales, Home & Garden, 1961 Sept. Contemporary Packaging Termed Inept in Face of Technological Advancements, Food & Drug Packaging, 1962 May Ecology article (environmental responsibility, climate change, lifestyle/policy reform), circa 1970s How Can Deceptive Packaging Be Controlled Or Eliminated? Part of Sounding Board editorial feature, Modern Packaging, 1961 Oct. How Inside-Out Merchandising Affects Hardware, Hardware/Housewares, 1961 Feb. (photocopy, original in Box 5) Lettering and Type Trends, review of Mortimer Leach, Letter Design in the Graphic Arts, circa 1960 PRG (Public Relations Graphics): New Directions in Graphics, Graphic Directions (Art Directors Club meeting, Denver), 1965 Apr. Task of Selection of Design Firm for Exxon Marketing/Identification Review, draft, undated Too Many Manufacturers Make Packaging Errors, Food Field Reporter, 1961 Aug. 14 (photocopy, original in Box 5) Typography in Packaging, Modern Packaging Encyclopedia, 1965 Books Published Work 7 General Copy fitting and marking techniques, undated Expenses, 1989-1990 Promotion, 1990-1992 and undated (2 folders) Proposed 10-point marketing program for computer-oriented books, 1991 Publisher questionnaires, 1988 and undated Releases, 1990 Royalties, 1967-1999 (2 folders) Van Nostrand Reinhold--Problems, 1990 8 Corporate Search for Visual Identity Contract, 1966-1967 and undated Correspondence, 1966-1970 (3 folders) Edits and corrections, undated Manuscripts First draft and concept notes, undated Original version, 1969 (2 folders) Promotion, 1970 and undated Published first edition, 1970 9 Research Articles, undated Interviews, 1966-1969 (15 folders) Notes and additions, undated Preliminary research, undated Questionnaire, undated Reviews, 1970-1971 (2 folders) Digital Type Specimens Books sent, 1990-1991 Copy for text showing, undated Correspondence, 1990 Edits, 1990 and undated Equipment pictures, 1988-1989 10 Fonts, undated (6 folders) Manuscript drafts, 1990 and undated Miscellany to include, undated Outline, undated Promotion, Van Nostrand Reinhold, 1992 Published first edition, 1991 Small Commercial Buildings, Richard Snibbe, 1956 (Book design credited to Rosen) 11 Treasury of Alphabets and Lettering, Jan Tschichold (Introduction by Ben Rosen) Drafts of Introduction, 1989-1991 Proofs, 1992 Proposal and contract, 1988-1990 Published edition, 1992 Type and Typography Contract, 1960-1963 Correspondence, 1958-1964 Letters to and from contributors, 1962-1963 (2 folders) Letters to and from foundries, 1958-1963 (2 folders) Letters to Reinhold, 1958-1963 Letters to specialists, 1962-1963 Lists of contributors, 1962-1963 Manuscript drafts, 1963 and undated (7 folders; 1 folder removed to Box 13) Notes and references, 1963 and undated Outline, 1963 and undated Production matters Estimates, 1962 and undated Face lists and space allocations, undated Formatting, undated 12 Proofreader marks, undated Record of included typefaces and sources, undated Specifications and production costs, 1958-1960 and undated Promotional materials, undated (4 folders; 1 folder removed to Box 13) Published edition, 1963 Reprint authorizations, 1962-1963 Research Artwork/prints, 1963 and undated Lists of type faces, undated Sources for illustrations, Braille, etc., 1963 and undated Text copy sources, 1963 and undated Type designers, undated Type lists, early selections, 1957-1960 and undated Unpublished and abandoned projects Industry books Visual Identification book, (corporate identification as a marketing tool) Notes, circa early 1980s Outline, circa early 1980s Proposal, 1987 (2 folders) 13 Storyboard for television program proposal, undated Children's books Alphabet book, notes and sketches, 1970 14 Moustache book, notes and sketches, 1970 Teaching materials 14 (continued) Package Design course, syllabus/correspondence, 1955, 1966 and undated Reference materials, 1945-1989 (2 folders) Teaching guide, Lettering and Type Style Package, 1985-1992 and undated (2 folders) Business Files Series, 1946-1995 and undated (9 boxes)

Includes correspondence, administrative files, new business presentations, reference materials, and scrapbooks of creative examples. Firms represented include Ben Rosen Associates, Ben Rosen Designer, and the Blaine Thompson Company. Arranged alphabetically.

Some large format materials have been removed from their original locations in the collection and placed in Box 22. A dummy folder, indicated by a title in brackets, has been inserted in the logical location to indicate removal of the item.

Ben Rosen Associates 14 (continued) Administrative Brochures, undated (2 folders)

Includes examples of brochures for Ritta, Rosen & Arnoldy firm

Business plan, 1970 and undated Control book of publicity and business mailings, 1972 Correspondence, 1971-1975 [House promotional brochure designs, undated; removed to Box 22.] Newsletter, Corporate Identity, 1969-1972 [New office announcement, Soirée, undated; removed to Box 22.] Publicity program, 1970-1982 Regulations and benefits, 1970 Reorganization plan, 1971 Reports, presentations, speeches Address to the Graphic Design class at Herron Art School, undated Address to the Haworth Men's Club, undated Notes on Purchasing Club Plan, undated Presentation on Exxon Office Systems, 1981 Supplementary recommendations for International Check Systems, 1969 15 Visual Communications Center, undated Miscellaneous short speeches, 1964-1987 UPC/Postal bar codes and documentation, 1986 and undated Joint project with Paul Arthur, 1981-1983 and undated (4 folders) New business proposals Bergen Community College, 1995 CCMI/McGraw-Hill, 1984 Exxon, 1977 Joint venture with Stewart & Morrison, 1970-1971 N.J. Typesetting Co., 1980 Port Authority of New York & New Jersey, signage proposal, 1980-1986 (1-4 of 6 folders) 16 Port Authority of New York & New Jersey, signage proposal, 1980-1986 (5-6 of 6 folders) United States Food and Drug Administration, food package labeling format proposal, 1979 Venture calendar/planner design, 2001-2002 (4 folders; 1 folder removed to Box 22.) Other proposals, drafts and letters, 1969-1983 and undated (2 folders) Outside proposals, 1967-1984 (2 folders) 17 Paper and cover stock samples, 2001 and undated [Publication, What in the World is Packaging All About? 1955; removed to Box 22.] Reference files Capability reports, 1971-1977 How To design manuals, 1966 and undated Other designers' work Bass, Saul AT&T corporate identity program, undated Celanese Corporation, Manual of Style, undated Beall, Lester, Connecticut General style book, undated Canadian National Signs Manual, undated Elanco, Don, Preliminary Corporate Identity Guidelines, undated Lionni, Leo, Olivetti designs, 1952 National Association of Realtors, Realtor Identification and Communications Standards Manual, 1973 Olivetti, A Contemporary Image of Style and Industry, 1962 Rand, Paul, Westinghouse designs, 1961-1968 and undated Richardson-Vicks, Corporate Identification Standards Manual, undated [Stoudard, Paul, calligraphy examples, undated; removed to Box 22.] Union Carbide, Identification Manual, 1965 18 Varian Instrument Group, Identity Standards Manual, undated Ben Rosen, Designer Early freelance projects 19 Book covers, circa late 1940s Brochures and mailings Ben Rosen Designer, undated Contemporary Graphics, undated Other designs, circa 1948-1952 (2 folders; 1 folder removed to Box 22.)

Includes work for America's Future, Inc., CHARM magazine, C.J. Herrick & Associates, Fabric Finishing Co., House Beautiful, and Sargent paints.

World Trade Center Memorial design competition, 2003-2004 (1-4 of 9 folders) 20 World Trade Center Memorial design competition, 2003-2004 (continued) (5-9 of 9 folders) Blaine Thompson Company 20 (continued) Advertisement proofs Celotex Corporation, Acousti-Celotex sound conditioning, 1948 Facing Tile Institute, circa 1947-1948 Ingersoll-Rand Company (pumps, drills, compressors), circa 1947-1948 Sales Affiliates, Inc., (Zotos Machineless Permanent Wave hair treatment), 1940s Brochures American Export Lines, menu concepts, circa 1947-1948 Walter Haeger rental brochure, circa 1947 Scrapbooks and collected work 21 Business cards, undated Logo designs, undated (2 folders; 1 folder removed to Box 22) Scrapbooks, 1946-1995 Scrapbook 1 (2 folders)

Includes original letterhead designs for Action Council for Better Cities, Ben Rosen Associates, Horizon House/Tishman Realty, ICOA Life Insurance, J. Gordon Carr & Associates Architects, and Scully Brothers.

Scrapbook 2 (2 folders)

Includes original letterhead designs for Ben Rosen Associates, Intermark, North American Reinsurance, Richardson-Merrell, and Ritta, Rosen & Arnoldy.

Oversize materials 22 Ben Rosen Associates Administrative--House promotional brochure designs, undated Administrative--New office announcement, Soirée, undated New Business--Venture calendar/planner design, 2001-2002 Publication, What in the World is Packaging All About? 1955 Reference--Paul Stoudard calligraphy examples, undated Ben Rosen, Designer Other designs, circa 1948-1952 Scrapbooks and collected work Logo designs, undated Client Files Series, 1948-1988 and undated, bulk 1968-1988

Contains design concepts, sketches, presentation materials/display boards, and final designs for a variety of visual communications projects, with a focus on corporate identity programs and package design. Bulk of series represents package design sketches, mock-ups, and finished products produced for clients including American Loose Leaf, CCMI/McGraw-Hill, Equitable Life Assurance, Exxon, Gilbarco (subsidiary of Exxon/Esso), IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. Materials also touch on Rosen's work on projects for government and public institutions, including a President Kennedy memorial document, a commemorative book for the United Nations 20th anniversary, and Rosen's submission to the World Trade Center Memorial design competition.

Processing Information.

Corporate visual identity encompasses a wide range of media and materials, from logos and letterhead designs to employee manuals, product packaging, architectural signage and company vehicle markings, and thus pose particular challenges for archival housing and description. The series is thus organized into three format-based categories: Corporate Identity Programs and Paper Records; Package Designs and Layout Models; and Presentations, Sketches and Architectural Models. Housing needs have caused materials for individual clients to be dispersed across the categories; likewise, within each category, housing issues have required further arrangements into small- and large-format items. Where large format materials have been removed from their original locations in the collection, a dummy folder, indicated by a title in brackets, has been inserted to indicate removal of the item. Thereunder, items are arranged alphabetically.

Corporate Identity Programs and Paper Records, 1948-1988 and undated

Includes correspondence, planning documentation and designs for logos and small-format paper items such as letterheads, catalogs, corporate manuals and promotional materials.

21 (continued) AAA Automobile Club of New York, logo concepts, 1950-1951 Almar rainwear, report and photograms, undated American Book Company, 1967 American Loose Leaf Company Catalog, with transparencies, circa 1977-1978 Concepts/Color charts, circa 1977-1978 23 Construction Kit, circa 1977-1978 Reports Corporate identification and sales support program (with revisions), 1976 Phase I: Preliminary Research Report, 1976 Asgrow Mandeville (pre-seeded planters) Planter box design memo, 1973 Preliminary report (draft), circa early 1970s Proposal/Recommendations report, 1972 Axces, logo concepts, undated CCMI McGraw-Hill Binders Call Pricer (PC software for long-distance service selections), circa 1982-1986 (2 folders) Master Planning Guide Inserts, circa 1985-1986 Promotion (concept sketches, final advertising with photos of binders), circa 1985-1986 24 Three-binder final version, circa 1985-1986 Planning Guide X-1: A Compact Guide to InterLATA Telecommunications Rates and Services, 1983 25 Q-Tel 1000, circa 1982-1986 Folders, circa 1982-1986 Letterhead, circa 1985 Newsletter designs At the LATA level: The Only News Digest of Telecommunciations Activities on a State-to-State Basis, 1985 Impact: Analysis of Communication Common Carrier Changes and Competitive Offerings, 1985 This Month in Telecommunication: Monthly News Digest of Key Data Communications and Telephony Events (designs/direct mail/promotion), 1985 (3 folders) Newsletter logos/promotion, circa 1985 Project proposal (timetable, financials, rough sketches), 1985 Check Card Systems, visual identity program, report and notes, 1969-1971 Coats and Clark, Learn How to Crochet book design/content (sketches, concepts, reports), 1957-1958 Consumers Union Report on Family Planning (Alan Guttmacher and Editors of Consumer Reports), 1962 (2 folders) Cushing & Nevell (industrial designers) Design Procedure manual, 1958 Della Torre, Julie, Storyteller logo designs, 1995 and undated (2 folders) Dinalon (Swiss nail polish), promotional cards, undated DSD, Informatics Design Guide/Graphic Standards, 1974 Eastern Airlines, corporate identity redesign reference manual, 1965-1966 and undated E. Ingraham Co. (Dreyfus), clock and watch dials, 1950 Equitable Life Assurance Society of the United States, promotional materials, undated (4 folders; 1 folder removed to Box 61.) 26 Exxon, corporate identification program Candidates Correspondence, 1977-1978 and undated (2 folders) List of candidates/timetables, 1977-1978 Professional group lists (AIGA, PDC), 1972-1977 and undated Selection forms, circa 1978 Consultant contracts and objectives (Ben Rosen Associates), 1977-1980 and undated Correspondence regarding presentations, 1977-1978 Design firms Appraisal form, undated Presentation notes, 1978 Design program Booklet, Exxon Marketing Exchange, 1981 Fall Contract and terms, 1980 Contractor files (Saul Bass/Herb Yaeger and Associates) Binders, 1978-1981 (8 folders) Correspondence, 1980-1981 27 Design Standards Manual, undated (4 folders) Reports, 1981 Designer proposals Abraham Rothenberg Associates, undated Alan Y. Taniguchi FAIA and Associates, 1977 Anspach Grossman Portugal, Inc., 1978 (3 folders) Byron Osterweil Associates, 1977 Chajet Design Group, 1977 (2 folders; 1 folder removed to Box 61.) Cuccio Chieda & Bell, 1978 David Chapman Design, 1978 Design Research Unit, undated Fujita Design, 1977 Gerstman-Meyers, Inc., 1977 28 Gregory Fossella Associates, 1977 Hunter Straker Templeton Limited, undated Landor Associates, 1977-1978 (2 folders) Lou Dorfsman, Inc., undated Luth & Katz, 1977 Murtha, DeSola, Finsilver, Fiore, Inc., 1977 (2 folders) Pentagram, 1977 (2 folders) Racila & Vallarta Associates, 1977 (2 folders) Sandgren Associates, 1977 Saul Bass/Herb Yaeger & Associates, undated Schechter Group, 1977 (2 folders) Siegel & Gale, 1977 29 Stewart & Morrison, Ltd., 1977 (2 folders) Unimark International, 1977 [ Esso Identification Guide, 1965; removed to Box 61.] Expense reports, 1977 and undated Exxon background reports, 1978-1979 Name Development Project Preliminary presentation/correspondence, 1981-1982 Preliminary progress report, 1982 Reports and notes, 1982 Office Systems, reports and presentations, 1981 and undated Presentation, Report on Search for a Design Firm, 1977 (2 folders) Press releases, 1977-1978 Prospectus, 1977 Nov. Report drafts and correspondence, 1978 Summary statements, circa late 1970s Food Fair Stores Cheq-List, 1973 Correspondence, 1972-1973 (2 folders) Coupons and advertisements, 1972-1973 Pantry Pride Monthly Planner, circa 1973 30 Presentation, 1973 and undated GAF, product catalog, 1975 Gilbarco Corporate logo/typeface, 1968 Fleet fueling, retail systems identification programs, 1981-1982 Mailings and signage designs, undated Press release, undated Promotion, undated Slide presentation script, circa 1968 Typography, circa 1968 Visual identity program, 1968 Green Mountain Marble Co., logo concepts, undated IBM 632 model brochure concept, Why Use Two. Now One Will Do, undated Promotional brochures, 1956-1960 and undated ICOA Life Insurance Company, policy brochure and logo, undated Informatics, user manuals, 1974 International Standard Brands, design guide, 1970 J. Gordon Carr & Associates, informational booklet, 1956 Jersey Millwork Company, brochures, 1967 John F. Kennedy memorial Correspondence, 1963-1964 [Memorial document, 1964: removed to Box 62.]

Consists of a mounted copy of Kennedy's Inaugural Address.

John H. Muller Associates, brochures, circa 1970s Kasandra (tarot card/palm reader), logo concepts, circa 1987 (3 folders; 1 folder removed to Box 62.) Key Query, logo concepts, undated Memorial Sloan-Kettering Cancer Center, 1956-1970 and undated (1-3 of 9 folders) 31 Memorial Sloan-Kettering Cancer Center, 1956-1970 and undated (continued) (4-9 of 9 folders; 1 folder removed to Box 62.) [Morgan Press Collection at the Smithsonian, circa 1989] (4 folders, removed to Box 62.) National Aniline Division, Allied Chemical Organic chemical data book, 1958 Pharmaceutical catalog, 1955 32 North American Reinsurance Corporation Advertising campaign and collateral materials, 1975-1976 Binder cover designs, undated Corporate identity program materials, 1975-1978 Holiday card, undated Mailer, Don't Call Us, undated Presentation, 1973 Philip Morris Graphic Standards Manual, 1971 [Posters, undated; removed to Box 62.] Publications 1%, 1967 Alfred E. Lynn 80th birthday book, 1966 Annual Review of the Cigarette Industry, 1970 Business Review, 1969 Call for Philip Morris, undated

Tribute to Johnny Roventini, Philip Morris' bellboy icon.

Call News newsletter, 1966 (3 folders; 2 folders removed to Box 62.) Ciga-rithmetic, 1971 33 Operations Center, undated This is Philip Morris, circa 1964

Booklet design received an award from AIGA.

Who's Minding Your Store, 1969 Unified design program presentation, 1968 Richardson-Vicks (formerly Richardson-Merrill) Application forms and folders, 1981 and undated Benefits Brief, circa 1979 Dental assistance plan, 1981 and 1986 Employee benefit program binder designs, circa 1981 Employee handbook, circa 1981 Employee savings plan, 1984 and 1986 Health insurance plan, Income protection program, 1981 Individual retirement options trust plan, 1988 Life insurance program, 1981 Major medical, post-65 plan, 1988 Publications Consumer Products Gazette, 1987-1988 34 Data Book, 1972-1974 dialog magazine, 1983-1985 Relocation benefits brochure designs, circa 1981 (4 folders) Retirement plan, 1984 and 1986 Richardson-Merrill benefits brochures, 1979-1981 and undated Russ Berrie & Co. (toys) Logo button, undated Pilot Study Report: Beginning of Phase I - Corporate Identity Program, 1978 Apr. Presentation by Ritta, Rosen & Arnoldy (design/marketing recommendations), circa 1978 Scully Brothers, logo concepts, 1965 Shell Oil, logo concepts, 1948 Sky Chef, airline menu concepts, undated Sleep Sofas, etc., report on observations, 1987 Standard Brands, Festival logo concepts, circa early 1970s Third Avenue Hardware Company, logo concepts, undated Tishman Realty and Construction Co., Inc. Annual reports, 1962 and 1964 Brochure, A Builder's Story, 1960s United Nations Association, UN 20 commemorative book, 1965 (4 folders) Package Designs and Layout Models, 1977-1978 and undated 35 American Loose Leaf Company, architectural model, headquarters replacement sign, circa 1977-1978 Art Crayon Company, watercolor set, undated Asgrow Mandeville, pre-seeded planters, undated 36-38 Asgrow Mandeville, pre-seeded planters, undated (continued) 39 Barton Candy Company, holiday box, undated Creative Tools, Easydriver screwdriver set, undated 40 Dorset Laboratories Dorset Mills Bees' Wax, undated Clear Sight 20/20 lens cleaner, undated Furniture Polish for Antiques, undated Gingivite (gum treatment), undated Heavy Duty Feminine Hand Cleaner, undated Exxon/Esso Exxon Office Systems headquarters sign, undated 41-43 Super Premium Motor Oil, one-quart cans, undated 44 IBM, 632 promotional cube, undated International Standard Brands Flan Royal, undated Royal Baking powder, undated Royal Gelatin, undated 45 Montclair Imports, Inc. Clairmont hair brush, undated Dinalon nail care set, undated Montclair Imperial hair brush, undated Royal Sweden hair brush, undated Multiple brands, baking soda packaging

Includes A&P, Food Town, Shoprite, and Waldbaum brands.

Philip Morris 4-486 Cigarette packaging 49 Cigarette, tobacco and chewing gum packaging, undated Tishman Realty and Construction, Horizon House sign model, undated Presentations, Sketches and Architectural Models, 1960-1984 and undated

Primarily large format materials used for design presentations, working drawings, and three-dimensional architectural models.

50 American Loose Leaf Architectural models (three-dimensional) Folding trade show booth, circa 1977-1978 Varick Street showroom, circa 1977-1978 51 Presentation boards Binder floor rack concepts, circa 1977-1978 Corporate building/structure, circa 1977-1978 Letterhead/Forms, circa 1977-1978 (2 folders) Matchbook cover, circa 1977-1978 (2 folders) Vehicle marking guides, circa 1977-1978 [Storyboard, undated; removed to Box 63.] Typeface studies/sketches, circa 1977-1978 (2 folders) 52 Butterworth Inc., design guide/logo studies, 1980 (2 folders) CCMI McGraw-Hill Corporate identity redesign, presentation boards, circa 1984 (2 folders) Q-Tel 1000 Guide, advertisement sketch/dog photograph, circa 1984 Check Card Systems/Entre International (Interchec, Excheqr), corporate identity program Final presentation boards (check, credit card, folder designs), circa 1965 Letterhead/Logo designs, circa 1965 Storyboard, Rough presentation for two to four minute strip with color and sound, circa 1965 Creative Tools Inc., Easydriver screwdriver packaging/promotional sketches, undated 53 Exxon/Esso Presentation boards/materials Exxon Office Systems (EOS), circa late 1970s Presentation 1: Photographs, Sign/Office Models, Sketches, undated (3 folders; 1 folder removed to Box 63.) Presentation 2: Branch Offices, Reception Areas, Overall Sign Recommendations, undated (3 folders) 54 Signage studies Blueprint, 1981 Final presentation boards, undated Sketches, undated Various boards, undated (2 folders) Name Development Project, undated (2 folders) Uniflo gasoline, 1976-1977 55 Food Fair Stores Cheq-List presentations, circa 1972 (2 folders) Storyboards, circa 1972 56 Gilbarco Logo (company mark/logotype), circa 1960s Presentation boards Corporate identity program (regional offices, gas pumps, promotion), circa 1960s (2 folders) 57 International regional offices/corporate organization charts, circa 1960s Vehicle designs (Gilbarco Canada, Australia, Brazil, Suisse), circa 1960s Typeface samples, undated 58 Jeffrey Furniture catalog, New Designs in Business Furniture, 1965 John H. Muller & Associates brochure, Research Center at Stevens (Hoboken, N.J.), undated North American Reinsurance Corporation Advertisement proofs, When Opportunity Knocks campaign, 1970s Alphabet designs and logo announcement, undated Letterhead, circa 1975-1978 (3 folders) 59 Master mechanical art logo, circa 1975-1978 (2 folders) Presentation, undated Transparencies, circa 1975-1978 (2 folders; 1 folder removed to Box 63.) Typography, undated 60 Richardson-Vicks (formerly Richardson-Merrill), newsletter designs, 1977-1978 Russ Berrie, letterhead and logo designs, 1973-1974 (3 folders) Tishman Realty and Construction, property brochures/mailings Bromley Hall (Ohio University), circa 1960s Gateway Towers (Pittsburgh, Penn.), circa 1960s Horizon House (N.J.), circa 1960s Tower East (New York, N.J.), circa 1960s Oversize Materials Corporate Identity Programs and Paper Records 61 Equitable Life Assurance, Gateway Center (Pittsburgh, Penn.) booklet, 1964 Exxon/Esso Identification Guide, 1965 62 John F. Kennedy memorial document, circa 1964 Kasandra, logo concepts, circa 1987 Memorial Sloan-Kettering Cancer Center, newsletter, 1970 Morgan Press Collection at the Smithsonian, circa 1989 (4 folders) Presentations, Sketches and Architectural Models 63 American Loose Leaf, storyboard, undated Exxon Office Systems, presentation, undated North American Reinsurance Corporation, transparencies, circa 1975-1978 Photographic Materials Series, 1946-1990 and undated [RESTRICTED] (3 boxes)

Primarily documents graphic design projects completed for corporate clients including Exxon/Esso, Gilbarco, IBM, Philip Morris, and Russ Berrie. Some slides correspond to three-dimensional packages in the Graphic Design Series, for clients including Art Crayon Company, Asgrow-Mandeville, Dorset Laboratories, and Standard Brands. Also contains photographs of typographical artifacts (Arabic, Chinese, Greek, Persian) used for the book Type and Typography, as well as slides used for Ben Rosen Associates promotional presentations and for book project promotion. Arranged in three categories--negatives, photographs, and slides--and alphabetically therein by client or subject.

Negatives (CLOSED)

Prints do not exist for all negatives.

Restrictions on access: Negatives are closed to researchers. Consult research services about the availability of use prints.

64 Books Corporate Search for Visual Identity, Type and Typography, book covers and promotion, undated Type and Typography, Classic Pages manuscripts, undated Clients Barton's holiday candy, 1956 IBM (632 model), cube design, contact sheet/negatives, circa 1955-1957 Philip Morris, package concepts, circa 1960s Sargent, Color Festival, undated Various packaging (Royal Sweden, Royal Flan, Will-Hold rollers), undated (2 folders) UPC symbol/Postal reply bar codes, 1990 and undated Photographs 65 Ben Rosen Associates Ben Rosen with Alan Friedoerg (Montclair Imports), circa 1960s Office (drafting tables), circa 1950s Portraits, circa 1960s-1970s Books Type and Typography, Classic Pages, 1963-1985 and undated (6 folders)

Includes photographs of Greek, Arabic, Mesopotamian, Egyptian, Chinese, French, and Persian stone sculptures/artifacts/inscriptions. Artifacts date from the ninth century B.C.E. through the twentieth century C.E. Photographs originally obtained from the Library of Congress, the Pierpont Morgan Library, the Metropolitan Museum of Art, and the American Museum of Natural History.

Clients (graphic design and packaging) Art Crayon Company, colored chalk, 1959 Barton's holiday candy box, 1956 Ben-Mont Papers Art-Craft holiday gift wrap displays, undated Display/Road signs, undated Coats & Clark, 1957-1958 Equitable Life Assurance Company, Gateway Building, circa 1965-1967 Exxon/Esso, gas station models/mock-ups, 1980 (2 folders) IBM 632 model, cube design/promotion, circa 1955-1957 International Standard Brands, circa early 1970s Karo syrup, undated Marvella Pearls, 1949 Memorial Sloan-Kettering Cancer Center, publications, circa late 1960s Montclair Imports Dinalon lotion, undated Royal Sweden brushes, Wil-hold magnetic rollers, undated Philip Morris Packaging for chewing tobacco (Old Delft, Field and Stream), circa 1960s Cigarettes Benson & Hedges (Parliament, Virginia Rounds, Stag cigarettes; Royal Amber tobacco), circa 1960s Holiday cartons (Marlboro, Alpine, Philip Morris King Size), circa 1960s Package concepts, Various, circa 1960s Cigars Benson & Hedges (Gold Band, Merit), circa 1960s Publication, Call News front page, 1966 Pleetway (sleepwear), undated Shell Oil Co., antifreeze can packaging, undated Sky Chef, Good Morning menus, 1946 Tishman Realty and Construction (Horizon House, Tower East), undated Various Blaine Thompson clients, beauty products, 1947-1948 Other, undated

Includes Carstairs Whiskey, Trommer's Beer, Simon's.

Original artwork, undated

Includes family portraits and studies of paintings by prominent artists such as Klimt, Homer, Stella, and Leonardo.

unidentified research materials, undated Slides 66 Ben Rosen Associates, undated (2 folders) Books Corporate Search for Visual Identity, 1971 and undated (2 folders) Type and Typography, 1971 Clients American Loose Leaf, undated Art Crayon Company, 1959, 1979 and undated Asgrow Mandeville, undated Ben-Mont Papers, factory approach signs/packaging, 1958-1959 Check Card Systems (CCS/ICS), presentations/designs, undated Creative Tools, Easydriver mini screwdrivers, undated (Dorset Laboratories Dorset/Toole), undated (3 folders) Exxon, undated (3 folders) Gilbarco, 1979 and undated (7 folders) IBM, undated (2 folders) Montclair, undated North American Reinsurance, undated 67 Philip Morris, undated (8 folders) Pleetway, undated Richardson-Merrill (Richardson-Vicks), undated Russ Berrie, undated (7 folders) Sky Chef, undated Standard Brands (Royal Baking Powder), undated Tishman Realty and Construction, undated (2 folders) United Nations Association, USA 1956 Various Alcoholic beverage holiday packaging (Smirnoff Vodka, Carstairs Whisky, Park & Tilford Whisky), undated Beauty/Cosmetics, undated Book jackets/exhibits, undated Miscellaneous, circa early 1950s

Includes Jersey-Millbrook, Karo syrup, National Pharmaceuticals, and Pepperell sheets.