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Guide to the Ben Rosen Papers, 1936-2006 and undated, bulk 1945-1991

Abstract

Ben Rosen is an American graphic designer and visual communications consultant. Rosen worked as a designer for J. Gordon Carr and Associates and the Blaine Thompson Company before founding his own firm, Ben Rosen Associates, in 1952, which specialized in corporate identity programs. Rosen is the author of three books on on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991).

The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion) Rosen developed, through his firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography, and touches on several of Rosen's commmemorative projects, including a President Kennedy memorial, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Rosen, Ben
Title
Ben Rosen papers, 1936-2006 and undated, bulk 1945-1991
Language of Material
English
Extent
65 Linear Feet, 7500 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion). Rosen developed corporate visual identity programs and packaging designs, first as an employee of J. Gordon Carr and Associates and the Blaine Thompson Company, and later through his own firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991); and touches on several of Rosen's commmemorative projects, including a memorial for President John F. Kennedy, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.

The collection is organized into five series: Personal Files, Writings, Business Files, Client Files, and Photographic Materials. The Personal Files Series includes original student drawings and sketches from Rosen's years at Cranbrook and Pratt, and later artwork; World War II materials, primarily relating to Rosen's proposed plan to the British government for the conversion of U.S. military bases into postwar British housing; and limited biographical material. The Writings Series contains articles on package design and visual communications by Rosen and others; manuscripts, published volumes, and promotional materials for Rosen's books; and unpublished book concepts and manuscripts. The Business Files Series includes administrative records, new business presentations, reference files and scrapbooks of creative output from several advertising and graphic design firms where Rosen was an employee or partner. The Client Files Series consists primarily of visual communications design work for a number of clients, and materials relating to several commemorative projects. The Photographic Materials Series contains negatives, photographs, and slides documenting some of Rosen's designs.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Photographic negatives are closed to researchers. Consult Research Services regarding the availability of use prints.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes original artwork Rosen completed, primarily while a student at Cranbrook Academy and Pratt Institute (sketches, watercolors, charcoals, various design projects). Also contains materials documenting Rosen's service during World War II, primarily related to a proposal designed by Rosen and fellow servicemen to convert U.S. military bases in England into housing for British citizens. Also includes limited biographical material. Arranged alphabetically.

Portrait of Ben Rosen, by classmate Freda Zolzman, 1936
Box 1
Watercolors, 1938-1939
Box 1
Student studies, circa 1940-1941
(7 folders)
Box 2
Charcoals, 1963-1989
(4 folders)
Box 3
Beach at Amagansett, Long Island, 1972
Box 3
Painted postcard, undated

Note on back of item reads "One of many cards sent to friends, made on vacation trips."

Box 3
Summer at Walled Lake, 1955
Box 3
Anecdotes, 2006-2007

Includes memoirs on Rosen's art/design education and early career in New York; family/children; the redesign of the Shell Oil logo; the Kennedy assassination and the genesis of Rosen's design for a Kennedy memorial document, also in the collection.

Box 4
Award certificates, 1951-1969

Awards from graphic design and packaging industry groups.

(2 folders; 1 folder removed to Box 5)
Box 4
Biographical sketches and résumés, 1960-1970s and undated
Box 4
Professional, 1974 and undated
Box 4
Truman, Harry S., 1971

Copy of a note from Rosen and reply from the former President.

Box 4
New York State Teacher's License for commercial art, 1955
Box 4
Résumés--other people, circa 1974 and undated

Includes drafts of résumés from Rosen's son, Ralph, and from Theodore Toole.

Box 4
Clippings, 1945 and undated
(2 folders; 1 folder removed to Box 5)
Box 4
Correspondence, 1945-1946
(2 folders)
Box 4
Photographs, 1928 and 1944
Box 4
Presentation, circa 1945
Box 4
Red Cross poster submission, undated
Box 5

Includes articles and books by Rosen on package design and typography, along with industry reviews of Rosen's design work. Bulk of series is comprised of published book manuscripts, drafts, research, correspondence, and accompanying promotional brochures and reviews for three books by Rosen: The Corporate Search for Visual Identity, Digital Type Specimens, Type & Typography, along with materials relating to the Treasury of Alphabets by Jan Tschichold, for which Rosen wrote the introduction. Also contains unpublished book concepts for two illustrated children's books, a graphic design project on visual identification, and teaching materials on package design and typography. Arranged alphabetically.

Graphics Men Pick Best Packages, Printers' Ink, 1960 Nov.

Profiles Art Crayon package design by Rosen.

Box 6
Package profiles/awards (as featured in Consumer Packaging and American Institute of Graphic Arts publication), 1960
Box 6
RR & A: Specialists in Corporate Identity and Graphic Design, Commerce magazine (published by the Chamber of Commerce and Industry of Northern New Jersey), 1979 Mar.

Profile of design firm Rita, Rosen & Arnoldy (RR & A), at which Ben Rosen was a principal.

Box 6
Various short articles featuring Rosen-designed packaging, 1961 and undated
Box 6
Attractive Packaging and Display Can Blaze a Trail to Bigger Sales, Home & Garden, 1961 Sept.
Box 6
Contemporary Packaging Termed Inept in Face of Technological Advancements, Food & Drug Packaging, 1962 May
Box 6
Ecology article (environmental responsibility, climate change, lifestyle/policy reform), circa 1970s
Box 6
How Can Deceptive Packaging Be Controlled Or Eliminated? Part of Sounding Board editorial feature, Modern Packaging, 1961 Oct.
Box 6
How Inside-Out Merchandising Affects Hardware, Hardware/Housewares, 1961 Feb. (photocopy, original in Box 5)
Box 6
Lettering and Type Trends, review of Mortimer Leach, Letter Design in the Graphic Arts, circa 1960
Box 6
PRG (Public Relations Graphics): New Directions in Graphics, Graphic Directions (Art Directors Club meeting, Denver), 1965 Apr.
Box 6
Task of Selection of Design Firm for Exxon Marketing/Identification Review, draft, undated
Box 6
Too Many Manufacturers Make Packaging Errors, Food Field Reporter, 1961 Aug. 14 (photocopy, original in Box 5)
Box 6
Typography in Packaging, Modern Packaging Encyclopedia, 1965
Box 6
Copy fitting and marking techniques, undated
Box 7
Expenses, 1989-1990
Box 7
Promotion, 1990-1992 and undated
(2 folders)
Box 7
Proposed 10-point marketing program for computer-oriented books, 1991
Box 7
Publisher questionnaires, 1988 and undated
Box 7
Releases, 1990
Box 7
Royalties, 1967-1999
(2 folders)
Box 7
Van Nostrand Reinhold--Problems, 1990
Box 7
Contract, 1966-1967 and undated
Box 8
Correspondence, 1966-1970
(3 folders)
Box 8
Edits and corrections, undated
Box 8
First draft and concept notes, undated
Box 8
Original version, 1969
(2 folders)
Box 8
Promotion, 1970 and undated
Box 8
Published first edition, 1970
Box 8
Articles, undated
Box 9
Interviews, 1966-1969
(15 folders)
Box 9
Notes and additions, undated
Box 9
Preliminary research, undated
Box 9
Questionnaire, undated
Box 9
Reviews, 1970-1971
(2 folders)
Box 9
Books sent, 1990-1991
Box 9
Copy for text showing, undated
Box 9
Correspondence, 1990
Box 9
Edits, 1990 and undated
Box 9
Equipment pictures, 1988-1989
Box 9
Fonts, undated
(6 folders)
Box 10
Manuscript drafts, 1990 and undated
Box 10
Miscellany to include, undated
Box 10
Outline, undated
Box 10
Promotion, Van Nostrand Reinhold, 1992
Box 10
Published first edition, 1991
Box 10
Small Commercial Buildings, Richard Snibbe, 1956 (Book design credited to Rosen)
Box 10
Drafts of Introduction, 1989-1991
Box 11
Proofs, 1992
Box 11
Proposal and contract, 1988-1990
Box 11
Published edition, 1992
Box 11
Contract, 1960-1963
Box 11
Letters to and from contributors, 1962-1963
(2 folders)
Box 11
Letters to and from foundries, 1958-1963
(2 folders)
Box 11
Letters to Reinhold, 1958-1963
Box 11
Letters to specialists, 1962-1963
Box 11
Lists of contributors, 1962-1963
Box 11
Manuscript drafts, 1963 and undated
(7 folders; 1 folder removed to Box 13)
Box 11
Notes and references, 1963 and undated
Box 11
Outline, 1963 and undated
Box 11
Estimates, 1962 and undated
Box 11
Face lists and space allocations, undated
Box 11
Formatting, undated
Box 11
Proofreader marks, undated
Box 12
Record of included typefaces and sources, undated
Box 12
Specifications and production costs, 1958-1960 and undated
Box 12
Promotional materials, undated
(4 folders; 1 folder removed to Box 13)
Box 12
Published edition, 1963
Box 12
Reprint authorizations, 1962-1963
Box 12
Artwork/prints, 1963 and undated
Box 12
Lists of type faces, undated
Box 12
Sources for illustrations, Braille, etc., 1963 and undated
Box 12
Text copy sources, 1963 and undated
Box 12
Type designers, undated
Box 12
Type lists, early selections, 1957-1960 and undated
Box 12
Notes, circa early 1980s
Box 12
Outline, circa early 1980s
Box 12
Proposal, 1987
(2 folders)
Box 12
Storyboard for television program proposal, undated
Box 13
Alphabet book, notes and sketches, 1970
Box 13
Moustache book, notes and sketches, 1970
Box 14
Package Design course, syllabus/correspondence, 1955, 1966 and undated
Box 14
Reference materials, 1945-1989
(2 folders)
Box 14
Teaching guide, Lettering and Type Style Package, 1985-1992 and undated
(2 folders)
Box 14

Includes correspondence, administrative files, new business presentations, reference materials, and scrapbooks of creative examples. Firms represented include Ben Rosen Associates, Ben Rosen Designer, and the Blaine Thompson Company. Arranged alphabetically.

Some large format materials have been removed from their original locations in the collection and placed in Box 22. A dummy folder, indicated by a title in brackets, has been inserted in the logical location to indicate removal of the item.

Brochures, undated

Includes examples of brochures for Ritta, Rosen & Arnoldy firm

(2 folders)
Box 14
Business plan, 1970 and undated
Box 14
Control book of publicity and business mailings, 1972
Box 14
Correspondence, 1971-1975
Box 14
[House promotional brochure designs, undated; removed to Box 22.]
Box 14
Newsletter, Corporate Identity, 1969-1972
Box 14
[New office announcement, Soirée, undated; removed to Box 22.]
Box 14
Publicity program, 1970-1982
Box 14
Regulations and benefits, 1970
Box 14
Reorganization plan, 1971
Box 14
Address to the Graphic Design class at Herron Art School, undated
Box 14
Address to the Haworth Men's Club, undated
Box 14
Notes on Purchasing Club Plan, undated
Box 14
Presentation on Exxon Office Systems, 1981
Box 14
Supplementary recommendations for International Check Systems, 1969
Box 14
Visual Communications Center, undated
Box 15
Miscellaneous short speeches, 1964-1987
Box 15
UPC/Postal bar codes and documentation, 1986 and undated
Box 15
Joint project with Paul Arthur, 1981-1983 and undated
(4 folders)
Box 15
Bergen Community College, 1995
Box 15
CCMI/McGraw-Hill, 1984
Box 15
Exxon, 1977
Box 15
Joint venture with Stewart & Morrison, 1970-1971
Box 15
N.J. Typesetting Co., 1980
Box 15
Port Authority of New York & New Jersey, signage proposal, 1980-1986
(1-4 of 6 folders)
Box 15
Port Authority of New York & New Jersey, signage proposal, 1980-1986
(5-6 of 6 folders)
Box 16
United States Food and Drug Administration, food package labeling format proposal, 1979
Box 16
Venture calendar/planner design, 2001-2002
(4 folders; 1 folder removed to Box 22.)
Box 16
Other proposals, drafts and letters, 1969-1983 and undated
(2 folders)
Box 16
Outside proposals, 1967-1984
(2 folders)
Box 16
Paper and cover stock samples, 2001 and undated
Box 17
[Publication, What in the World is Packaging All About? 1955; removed to Box 22.]
Box 17
Capability reports, 1971-1977
Box 17
How To design manuals, 1966 and undated
Box 17
AT&T corporate identity program, undated
Box 17
Celanese Corporation, Manual of Style, undated
Box 17
Beall, Lester, Connecticut General style book, undated
Box 17
Canadian National Signs Manual, undated
Box 17
Elanco, Don, Preliminary Corporate Identity Guidelines, undated
Box 17
Lionni, Leo, Olivetti designs, 1952
Box 17
National Association of Realtors, Realtor Identification and Communications Standards Manual, 1973
Box 17
Olivetti, A Contemporary Image of Style and Industry, 1962
Box 17
Rand, Paul, Westinghouse designs, 1961-1968 and undated
Box 17
Richardson-Vicks, Corporate Identification Standards Manual, undated
Box 17
[Stoudard, Paul, calligraphy examples, undated; removed to Box 22.]
Box 17
Union Carbide, Identification Manual, 1965
Box 17
Varian Instrument Group, Identity Standards Manual, undated
Box 18
Book covers, circa late 1940s
Box 19
Ben Rosen Designer, undated
Box 19
Contemporary Graphics, undated
Box 19
Other designs, circa 1948-1952

Includes work for America's Future, Inc., CHARM magazine, C.J. Herrick & Associates, Fabric Finishing Co., House Beautiful, and Sargent paints.

(2 folders; 1 folder removed to Box 22.)
Box 19
World Trade Center Memorial design competition, 2003-2004
(1-4 of 9 folders)
Box 19
World Trade Center Memorial design competition, 2003-2004 (continued)
(5-9 of 9 folders)
Box 20
Celotex Corporation, Acousti-Celotex sound conditioning, 1948
Box 20
Facing Tile Institute, circa 1947-1948
Box 20
Ingersoll-Rand Company (pumps, drills, compressors), circa 1947-1948
Box 20
Sales Affiliates, Inc., (Zotos Machineless Permanent Wave hair treatment), 1940s
Box 20
American Export Lines, menu concepts, circa 1947-1948
Box 20
Walter Haeger rental brochure, circa 1947
Box 20
Business cards, undated
Box 21
Logo designs, undated
(2 folders; 1 folder removed to Box 22)
Box 21
Scrapbook 1

Includes original letterhead designs for Action Council for Better Cities, Ben Rosen Associates, Horizon House/Tishman Realty, ICOA Life Insurance, J. Gordon Carr & Associates Architects, and Scully Brothers.

(2 folders)
Box 21
Scrapbook 2

Includes original letterhead designs for Ben Rosen Associates, Intermark, North American Reinsurance, Richardson-Merrell, and Ritta, Rosen & Arnoldy.

(2 folders)
Box 21
Administrative--House promotional brochure designs, undated
Box 22
Administrative--New office announcement, Soirée, undated
Box 22
New Business--Venture calendar/planner design, 2001-2002
Box 22
Publication, What in the World is Packaging All About? 1955
Box 22
Reference--Paul Stoudard calligraphy examples, undated
Box 22
Other designs, circa 1948-1952
Box 22
Logo designs, undated
Box 22

Contains design concepts, sketches, presentation materials/display boards, and final designs for a variety of visual communications projects, with a focus on corporate identity programs and package design. Bulk of series represents package design sketches, mock-ups, and finished products produced for clients including American Loose Leaf, CCMI/McGraw-Hill, Equitable Life Assurance, Exxon, Gilbarco (subsidiary of Exxon/Esso), IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. Materials also touch on Rosen's work on projects for government and public institutions, including a President Kennedy memorial document, a commemorative book for the United Nations 20th anniversary, and Rosen's submission to the World Trade Center Memorial design competition.

Corporate visual identity encompasses a wide range of media and materials, from logos and letterhead designs to employee manuals, product packaging, architectural signage and company vehicle markings, and thus pose particular challenges for archival housing and description. The series is thus organized into three format-based categories: Corporate Identity Programs and Paper Records; Package Designs and Layout Models; and Presentations, Sketches and Architectural Models. Housing needs have caused materials for individual clients to be dispersed across the categories; likewise, within each category, housing issues have required further arrangements into small- and large-format items. Where large format materials have been removed from their original locations in the collection, a dummy folder, indicated by a title in brackets, has been inserted to indicate removal of the item. Thereunder, items are arranged alphabetically.

Includes correspondence, planning documentation and designs for logos and small-format paper items such as letterheads, catalogs, corporate manuals and promotional materials.

AAA Automobile Club of New York, logo concepts, 1950-1951
Box 21
Almar rainwear, report and photograms, undated
Box 21
American Book Company, 1967
Box 21
Catalog, with transparencies, circa 1977-1978
Box 21
Concepts/Color charts, circa 1977-1978
Box 21
Construction Kit, circa 1977-1978
Box 23
Corporate identification and sales support program (with revisions), 1976
Box 23
Phase I: Preliminary Research Report, 1976
Box 23
Planter box design memo, 1973
Box 23
Preliminary report (draft), circa early 1970s
Box 23
Proposal/Recommendations report, 1972
Box 23
Axces, logo concepts, undated
Box 23
Call Pricer (PC software for long-distance service selections), circa 1982-1986
(2 folders)
Box 23
Inserts, circa 1985-1986
Box 23
Promotion (concept sketches, final advertising with photos of binders), circa 1985-1986
Box 23
Three-binder final version, circa 1985-1986
Box 24
Planning Guide X-1: A Compact Guide to InterLATA Telecommunications Rates and Services, 1983
Box 24
Q-Tel 1000, circa 1982-1986
Box 25
Folders, circa 1982-1986
Box 25
Letterhead, circa 1985
Box 25
At the LATA level: The Only News Digest of Telecommunciations Activities on a State-to-State Basis, 1985
Box 25
Impact: Analysis of Communication Common Carrier Changes and Competitive Offerings, 1985
Box 25
This Month in Telecommunication: Monthly News Digest of Key Data Communications and Telephony Events (designs/direct mail/promotion), 1985
(3 folders)
Box 25
Newsletter logos/promotion, circa 1985
Box 25
Project proposal (timetable, financials, rough sketches), 1985
Box 25
Check Card Systems, visual identity program, report and notes, 1969-1971
Box 25
Coats and Clark, Learn How to Crochet book design/content (sketches, concepts, reports), 1957-1958
Box 25
Consumers Union Report on Family Planning (Alan Guttmacher and Editors of Consumer Reports), 1962
(2 folders)
Box 25
Cushing & Nevell (industrial designers) Design Procedure manual, 1958
Box 25
Della Torre, Julie, Storyteller logo designs, 1995 and undated
(2 folders)
Box 25
Dinalon (Swiss nail polish), promotional cards, undated
Box 25
DSD, Informatics Design Guide/Graphic Standards, 1974
Box 25
Eastern Airlines, corporate identity redesign reference manual, 1965-1966 and undated
Box 25
E. Ingraham Co. (Dreyfus), clock and watch dials, 1950
Box 25
Equitable Life Assurance Society of the United States, promotional materials, undated
(4 folders; 1 folder removed to Box 61.)
Box 25
Correspondence, 1977-1978 and undated
(2 folders)
Box 26
List of candidates/timetables, 1977-1978
Box 26
Professional group lists (AIGA, PDC), 1972-1977 and undated
Box 26
Selection forms, circa 1978
Box 26
Consultant contracts and objectives (Ben Rosen Associates), 1977-1980 and undated
Box 26
Correspondence regarding presentations, 1977-1978
Box 26
Appraisal form, undated
Box 26
Presentation notes, 1978
Box 26
Booklet, Exxon Marketing Exchange, 1981 Fall
Box 26
Contract and terms, 1980
Box 26
Binders, 1978-1981
(8 folders)
Box 26
Correspondence, 1980-1981
Box 26
Design Standards Manual, undated
(4 folders)
Box 27
Reports, 1981
Box 27
Abraham Rothenberg Associates, undated
Box 27
Alan Y. Taniguchi FAIA and Associates, 1977
Box 27
Anspach Grossman Portugal, Inc., 1978
(3 folders)
Box 27
Byron Osterweil Associates, 1977
Box 27
Chajet Design Group, 1977
(2 folders; 1 folder removed to Box 61.)
Box 27
Cuccio Chieda & Bell, 1978
Box 27
David Chapman Design, 1978
Box 27
Design Research Unit, undated
Box 27
Fujita Design, 1977
Box 27
Gerstman-Meyers, Inc., 1977
Box 27
Gregory Fossella Associates, 1977
Box 28
Hunter Straker Templeton Limited, undated
Box 28
Landor Associates, 1977-1978
(2 folders)
Box 28
Lou Dorfsman, Inc., undated
Box 28
Luth & Katz, 1977
Box 28
Murtha, DeSola, Finsilver, Fiore, Inc., 1977
(2 folders)
Box 28
Pentagram, 1977
(2 folders)
Box 28
Racila & Vallarta Associates, 1977
(2 folders)
Box 28
Sandgren Associates, 1977
Box 28
Saul Bass/Herb Yaeger & Associates, undated
Box 28
Schechter Group, 1977
(2 folders)
Box 28
Siegel & Gale, 1977
Box 28
Stewart & Morrison, Ltd., 1977
(2 folders)
Box 29
Unimark International, 1977
Box 29
[ Esso Identification Guide, 1965; removed to Box 61.]
Box 29
Expense reports, 1977 and undated
Box 29
Exxon background reports, 1978-1979
Box 29
Preliminary presentation/correspondence, 1981-1982
Box 29
Preliminary progress report, 1982
Box 29
Reports and notes, 1982
Box 29
Office Systems, reports and presentations, 1981 and undated
Box 29
Presentation, Report on Search for a Design Firm, 1977
(2 folders)
Box 29
Press releases, 1977-1978
Box 29
Prospectus, 1977 Nov.
Box 29
Report drafts and correspondence, 1978
Box 29
Summary statements, circa late 1970s
Box 29
Cheq-List, 1973
Box 29
Correspondence, 1972-1973
(2 folders)
Box 29
Coupons and advertisements, 1972-1973
Box 29
Pantry Pride Monthly Planner, circa 1973
Box 29
Presentation, 1973 and undated
Box 30
GAF, product catalog, 1975
Box 30
Corporate logo/typeface, 1968
Box 30
Fleet fueling, retail systems identification programs, 1981-1982
Box 30
Mailings and signage designs, undated
Box 30
Press release, undated
Box 30
Promotion, undated
Box 30
Slide presentation script, circa 1968
Box 30
Typography, circa 1968
Box 30
Visual identity program, 1968
Box 30
Green Mountain Marble Co., logo concepts, undated
Box 30
632 model brochure concept, Why Use Two. Now One Will Do, undated
Box 30
Promotional brochures, 1956-1960 and undated
Box 30
ICOA Life Insurance Company, policy brochure and logo, undated
Box 30
Informatics, user manuals, 1974
Box 30
International Standard Brands, design guide, 1970
Box 30
J. Gordon Carr & Associates, informational booklet, 1956
Box 30
Jersey Millwork Company, brochures, 1967
Box 30
Correspondence, 1963-1964
Box 30
[Memorial document, 1964: removed to Box 62.]

Consists of a mounted copy of Kennedy's Inaugural Address.

Box 30
John H. Muller Associates, brochures, circa 1970s
Box 30
Kasandra (tarot card/palm reader), logo concepts, circa 1987
(3 folders; 1 folder removed to Box 62.)
Box 30
Key Query, logo concepts, undated
Box 30
Memorial Sloan-Kettering Cancer Center, 1956-1970 and undated
(1-3 of 9 folders)
Box 30
Memorial Sloan-Kettering Cancer Center, 1956-1970 and undated (continued)
(4-9 of 9 folders; 1 folder removed to Box 62.)
Box 31
[Morgan Press Collection at the Smithsonian, circa 1989]
(4 folders, removed to Box 62.)
Box 31
Organic chemical data book, 1958
Box 31
Pharmaceutical catalog, 1955
Box 31
Advertising campaign and collateral materials, 1975-1976
Box 32
Binder cover designs, undated
Box 32
Corporate identity program materials, 1975-1978
Box 32
Holiday card, undated
Box 32
Mailer, Don't Call Us, undated
Box 32
Presentation, 1973
Box 32
Graphic Standards Manual, 1971
Box 32
[Posters, undated; removed to Box 62.]
Box 32
1%, 1967
Box 32
Alfred E. Lynn 80th birthday book, 1966
Box 32
Annual Review of the Cigarette Industry, 1970
Box 32
Business Review, 1969
Box 32
Call for Philip Morris, undated

Tribute to Johnny Roventini, Philip Morris' bellboy icon.

Box 32
Call News newsletter, 1966
(3 folders; 2 folders removed to Box 62.)
Box 32
Ciga-rithmetic, 1971
Box 32
Operations Center, undated
Box 33
This is Philip Morris, circa 1964

Booklet design received an award from AIGA.

Box 33
Who's Minding Your Store, 1969
Box 33
Unified design program presentation, 1968
Box 33
Application forms and folders, 1981 and undated
Box 33
Benefits Brief, circa 1979
Box 33
Dental assistance plan, 1981 and 1986
Box 33
Employee benefit program binder designs, circa 1981
Box 33
Employee handbook, circa 1981
Box 33
Employee savings plan, 1984 and 1986
Box 33
Health insurance plan,
Box 33
Income protection program, 1981
Box 33
Individual retirement options trust plan, 1988
Box 33
Life insurance program, 1981
Box 33
Major medical, post-65 plan, 1988
Box 33
Consumer Products Gazette, 1987-1988
Box 33
Data Book, 1972-1974
Box 34
dialog magazine, 1983-1985
Box 34
Relocation benefits brochure designs, circa 1981
(4 folders)
Box 34
Retirement plan, 1984 and 1986
Box 34
Richardson-Merrill benefits brochures, 1979-1981 and undated
Box 34
Logo button, undated
Box 34
Pilot Study Report: Beginning of Phase I - Corporate Identity Program, 1978 Apr.
Box 34
Presentation by Ritta, Rosen & Arnoldy (design/marketing recommendations), circa 1978
Box 34
Scully Brothers, logo concepts, 1965
Box 34
Shell Oil, logo concepts, 1948
Box 34
Sky Chef, airline menu concepts, undated
Box 34
Sleep Sofas, etc., report on observations, 1987
Box 34
Standard Brands, Festival logo concepts, circa early 1970s
Box 34
Third Avenue Hardware Company, logo concepts, undated
Box 34
Annual reports, 1962 and 1964
Box 34
Brochure, A Builder's Story, 1960s
Box 34
United Nations Association, UN 20 commemorative book, 1965
(4 folders)
Box 34
American Loose Leaf Company, architectural model, headquarters replacement sign, circa 1977-1978
Box 35
Art Crayon Company, watercolor set, undated
Box 35
Asgrow Mandeville, pre-seeded planters, undated
Box 35
Asgrow Mandeville, pre-seeded planters, undated (continued)
Box 36-38
Barton Candy Company, holiday box, undated
Box 39
Creative Tools, Easydriver screwdriver set, undated
Box 39
Dorset Mills Bees' Wax, undated
Box 40
Clear Sight 20/20 lens cleaner, undated
Box 40
Furniture Polish for Antiques, undated
Box 40
Gingivite (gum treatment), undated
Box 40
Heavy Duty Feminine Hand Cleaner, undated
Box 40
Exxon Office Systems headquarters sign, undated
Box 40
Super Premium Motor Oil, one-quart cans, undated
Box 41-43
IBM, 632 promotional cube, undated
Box 44
Flan Royal, undated
Box 44
Royal Baking powder, undated
Box 44
Royal Gelatin, undated
Box 44
Clairmont hair brush, undated
Box 45
Dinalon nail care set, undated
Box 45
Montclair Imperial hair brush, undated
Box 45
Royal Sweden hair brush, undated
Box 45
Multiple brands, baking soda packaging

Includes A&P, Food Town, Shoprite, and Waldbaum brands.

Box 45
Cigarette packaging
Box 4-486
Cigarette, tobacco and chewing gum packaging, undated
Box 49
Tishman Realty and Construction, Horizon House sign model, undated
Box 49

Primarily large format materials used for design presentations, working drawings, and three-dimensional architectural models.

Folding trade show booth, circa 1977-1978
Box 50
Varick Street showroom, circa 1977-1978
Box 50
Binder floor rack concepts, circa 1977-1978
Box 51
Corporate building/structure, circa 1977-1978
Box 51
Letterhead/Forms, circa 1977-1978
(2 folders)
Box 51
Matchbook cover, circa 1977-1978
(2 folders)
Box 51
Vehicle marking guides, circa 1977-1978
Box 51
[Storyboard, undated; removed to Box 63.]
Box 51
Typeface studies/sketches, circa 1977-1978
(2 folders)
Box 51
Butterworth Inc., design guide/logo studies, 1980
(2 folders)
Box 52
Corporate identity redesign, presentation boards, circa 1984
(2 folders)
Box 52
Q-Tel 1000 Guide, advertisement sketch/dog photograph, circa 1984
Box 52
Final presentation boards (check, credit card, folder designs), circa 1965
Box 52
Letterhead/Logo designs, circa 1965
Box 52
Storyboard, Rough presentation for two to four minute strip with color and sound, circa 1965
Box 52
Creative Tools Inc., Easydriver screwdriver packaging/promotional sketches, undated
Box 52
Presentation 1: Photographs, Sign/Office Models, Sketches, undated
(3 folders; 1 folder removed to Box 63.)
Box 53
Presentation 2: Branch Offices, Reception Areas, Overall Sign Recommendations, undated
(3 folders)
Box 53
Blueprint, 1981
Box 54
Final presentation boards, undated
Box 54
Sketches, undated
Box 54
Various boards, undated
(2 folders)
Box 54
Name Development Project, undated
(2 folders)
Box 54
Uniflo gasoline, 1976-1977
Box 54
Cheq-List presentations, circa 1972
(2 folders)
Box 55
Storyboards, circa 1972
Box 55
Logo (company mark/logotype), circa 1960s
Box 56
Corporate identity program (regional offices, gas pumps, promotion), circa 1960s
(2 folders)
Box 56
International regional offices/corporate organization charts, circa 1960s
Box 57
Vehicle designs (Gilbarco Canada, Australia, Brazil, Suisse), circa 1960s
Box 57
Typeface samples, undated
Box 57
Jeffrey Furniture catalog, New Designs in Business Furniture, 1965
Box 58
John H. Muller & Associates brochure, Research Center at Stevens (Hoboken, N.J.), undated
Box 58
Advertisement proofs, When Opportunity Knocks campaign, 1970s
Box 58
Alphabet designs and logo announcement, undated
Box 58
Letterhead, circa 1975-1978
(3 folders)
Box 58
Master mechanical art logo, circa 1975-1978
(2 folders)
Box 59
Presentation, undated
Box 59
Transparencies, circa 1975-1978
(2 folders; 1 folder removed to Box 63.)
Box 59
Typography, undated
Box 59
Richardson-Vicks (formerly Richardson-Merrill), newsletter designs, 1977-1978
Box 60
Russ Berrie, letterhead and logo designs, 1973-1974
(3 folders)
Box 60
Bromley Hall (Ohio University), circa 1960s
Box 60
Gateway Towers (Pittsburgh, Penn.), circa 1960s
Box 60
Horizon House (N.J.), circa 1960s
Box 60
Tower East (New York, N.J.), circa 1960s
Box 60
Equitable Life Assurance, Gateway Center (Pittsburgh, Penn.) booklet, 1964
Box 61
Exxon/Esso Identification Guide, 1965
Box 61
John F. Kennedy memorial document, circa 1964
Box 62
Kasandra, logo concepts, circa 1987
Box 62
Memorial Sloan-Kettering Cancer Center, newsletter, 1970
Box 62
Morgan Press Collection at the Smithsonian, circa 1989
(4 folders)
Box 62
American Loose Leaf, storyboard, undated
Box 63
Exxon Office Systems, presentation, undated
Box 63
North American Reinsurance Corporation, transparencies, circa 1975-1978
Box 63

Primarily documents graphic design projects completed for corporate clients including Exxon/Esso, Gilbarco, IBM, Philip Morris, and Russ Berrie. Some slides correspond to three-dimensional packages in the Graphic Design Series, for clients including Art Crayon Company, Asgrow-Mandeville, Dorset Laboratories, and Standard Brands. Also contains photographs of typographical artifacts (Arabic, Chinese, Greek, Persian) used for the book Type and Typography, as well as slides used for Ben Rosen Associates promotional presentations and for book project promotion. Arranged in three categories--negatives, photographs, and slides--and alphabetically therein by client or subject.

Prints do not exist for all negatives.

Restrictions on access: Negatives are closed to researchers. Consult research services about the availability of use prints.

Corporate Search for Visual Identity, Type and Typography, book covers and promotion, undated
Box 64
Type and Typography, Classic Pages manuscripts, undated
Box 64
Barton's holiday candy, 1956
Box 64
IBM (632 model), cube design, contact sheet/negatives, circa 1955-1957
Box 64
Philip Morris, package concepts, circa 1960s
Box 64
Sargent, Color Festival, undated
Box 64
Various packaging (Royal Sweden, Royal Flan, Will-Hold rollers), undated
(2 folders)
Box 64
UPC symbol/Postal reply bar codes, 1990 and undated
Box 64
Ben Rosen with Alan Friedoerg (Montclair Imports), circa 1960s
Box 65
Office (drafting tables), circa 1950s
Box 65
Portraits, circa 1960s-1970s
Box 65
Type and Typography, Classic Pages, 1963-1985 and undated

Includes photographs of Greek, Arabic, Mesopotamian, Egyptian, Chinese, French, and Persian stone sculptures/artifacts/inscriptions. Artifacts date from the ninth century B.C.E. through the twentieth century C.E. Photographs originally obtained from the Library of Congress, the Pierpont Morgan Library, the Metropolitan Museum of Art, and the American Museum of Natural History.

(6 folders)
Box 65
Art Crayon Company, colored chalk, 1959
Box 65
Barton's holiday candy box, 1956
Box 65
Art-Craft holiday gift wrap displays, undated
Box 65
Display/Road signs, undated
Box 65
Coats & Clark, 1957-1958
Box 65
Equitable Life Assurance Company, Gateway Building, circa 1965-1967
Box 65
Exxon/Esso, gas station models/mock-ups, 1980
(2 folders)
Box 65
IBM 632 model, cube design/promotion, circa 1955-1957
Box 65
International Standard Brands, circa early 1970s
Box 65
Karo syrup, undated
Box 65
Marvella Pearls, 1949
Box 65
Memorial Sloan-Kettering Cancer Center, publications, circa late 1960s
Box 65
Dinalon lotion, undated
Box 65
Royal Sweden brushes, Wil-hold magnetic rollers, undated
Box 65
Benson & Hedges (Parliament, Virginia Rounds, Stag cigarettes; Royal Amber tobacco), circa 1960s
Box 65
Holiday cartons (Marlboro, Alpine, Philip Morris King Size), circa 1960s
Box 65
Package concepts, Various, circa 1960s
Box 65
Benson & Hedges (Gold Band, Merit), circa 1960s
Box 65
Publication, Call News front page, 1966
Box 65
Pleetway (sleepwear), undated
Box 65
Shell Oil Co., antifreeze can packaging, undated
Box 65
Sky Chef, Good Morning menus, 1946
Box 65
Tishman Realty and Construction (Horizon House, Tower East), undated
Box 65
Blaine Thompson clients, beauty products, 1947-1948
Box 65
Other, undated

Includes Carstairs Whiskey, Trommer's Beer, Simon's.

Box 65
Original artwork, undated

Includes family portraits and studies of paintings by prominent artists such as Klimt, Homer, Stella, and Leonardo.

Box 65
unidentified research materials, undated
Box 65
Ben Rosen Associates, undated
(2 folders)
Box 66
Corporate Search for Visual Identity, 1971 and undated
(2 folders)
Box 66
Type and Typography, 1971
Box 66
American Loose Leaf, undated
Box 66
Art Crayon Company, 1959, 1979 and undated
Box 66
Asgrow Mandeville, undated
Box 66
Ben-Mont Papers, factory approach signs/packaging, 1958-1959
Box 66
Check Card Systems (CCS/ICS), presentations/designs, undated
Box 66
Creative Tools, Easydriver mini screwdrivers, undated
Box 66
(Dorset Laboratories Dorset/Toole), undated
(3 folders)
Box 66
Exxon, undated
(3 folders)
Box 66
Gilbarco, 1979 and undated
(7 folders)
Box 66
IBM, undated
(2 folders)
Box 66
Montclair, undated
Box 66
North American Reinsurance, undated
Box 66
Philip Morris, undated
(8 folders)
Box 67
Pleetway, undated
Box 67
Richardson-Merrill (Richardson-Vicks), undated
Box 67
Russ Berrie, undated
(7 folders)
Box 67
Sky Chef, undated
Box 67
Standard Brands (Royal Baking Powder), undated
Box 67
Tishman Realty and Construction, undated
(2 folders)
Box 67
United Nations Association, USA 1956
Box 67
Alcoholic beverage holiday packaging (Smirnoff Vodka, Carstairs Whisky, Park & Tilford Whisky), undated
Box 67
Beauty/Cosmetics, undated
Box 67
Book jackets/exhibits, undated
Box 67
Miscellaneous, circa early 1950s

Includes Jersey-Millbrook, Karo syrup, National Pharmaceuticals, and Pepperell sheets.

Box 67

Historical Note

DateEvent(s)
1920 Oct. 20Born in Detroit, Mich.
1938Graduated Cass Technical High School, Detroit, Mich.
Enrolled in drawing and painting courses at the Society of Arts and Crafts, Detroit, Mich.
1938-1939Cranbrook Academy of Art, Bloomfield Hills, Mich.
1939-1941Pratt Institute, New York, N.Y., program in advertising design
1941-1942Designer, J. Gordan Carr & Associates
1942 Aug.-1945 Oct.Aerial Motion Picture Photographer for the U.S. Army, stationed primarily in England
Co-founded a school of Art and Architecture for servicemen at Chalgrove Air Base in England; taught courses in drawing and design
Developed a proposal for the conversion of U.S. air bases into British housing; presented plan before British government ministers
1946-1947Art Director, Blaine Thompson Company, New York, N.Y.
1948-1953Freelance designer, J. Gordon Carr and Associates; projects included American Airlines, Benson & Hedges, Pepsi, Shell Oil, Sky Chef
Package design, Robert Leonard Studio
1952Founded Ben Rosen Associates
1952-1953Studio designer, Alan Berni and Associates
1955Received New York State Teacher's License in Commercial Art/Package Design
Began teaching at the School of Visual Art, New York, N.Y.; developed and taught package design course
1963Type and Typography published
Designed John F. Kennedy memorial document
Late 1960sLectured at Cooper Union, New York, N.Y.
1970sLectured at Pratt Phoenix Center, New York, N.Y.
1970The Corporate Search for Visual Identity published
1975Relocated Ben Rosen Associates from New York, N.Y. to Ho-Ho-Kus, N. J.
1977-1978Formed Ritta, Rosen & Arnoldy, a consulting firm that specialized in graphic design and corporate identity
1980s-early 1990sMember, Arts Advisory Board, Bergen Community College
1991Digital Type Specimens published
1992Wrote Introduction to a new edition of Jan Tschichold's Treasury of Alphabets and Lettering
2003Submitted design proposal to the World Trade Center memorial competition

Subject Headings

Related Material

Related Material.

Other materials related to this collection and American graphic design may be found in the Gene Federico Papers and Garrett Orr Papers. For material relating specifically to Philip Morris Company packaging and advertising, consult the J. Walter Thompson Co. Archives Corporation Vertical Files, the J. Walter Thompson Co. Archives Domestic Advertisements Collection. For general material on tobacco advertising, see the Sheldon Sosna Papers and the Liggett & Myers Tobacco Company Records. For additional material on Exxon Corporation promotion and publicity, consult the Edgar Hatcher Papers, and the Louis H. Roddis Papers.

Preferred Citation

[Identification of item], Ben Rosen Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Ben Rosen Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2005.

Processing Information

Processed by Casey A. Jarrin and Richard Collier, Oct. 2006

Encoded by Casey A. Jarrin and Richard Collier

Completed Nov. 2006

Accessions 2005-0104, 2006-0008, and 2006-0019 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.