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Sidewalk Ad Service mock-up advertisement, circa 1910-1930s, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Purchase, 2010
Processed by: Alice Poffinberger, July 2010
Encoded by: Noah Huffman, September 2010
Accession(s) described in this finding aid:
Descriptive sources and standards used to create this inventory:
This finding aid is NCEAD compliant.
Located at 105 West 40th St. in New York City. Business would design an advertisement, then "broadcast" it via a light beam onto the sidewalk in front of the business: "Your complete sales message told in bright colorful light--where every passerby must see it!"
Collection comprises a mock-up advertisement for Tettemer Ellison plumbing, heating contractors in Hewlett, Long Island. The back of the ad has a message from the designer that in creating the design they used the wrong company name, with the correction of either F. E. Ellison or E. A. Ellison, "instead of Tettemer & Ellison."
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