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Guide to the Sidewalk Ad Service mock-up advertisement, circa 1910-1930s

Summary

Located at 105 West 40th St. in New York City. Business would design an advertisement, then "broadcast" it via a light beam onto the sidewalk in front of the business: "Your complete sales message told in bright colorful light--where every passerby must see it!" Collection comprises a mock-up advertisement for Tettemer Ellison plumbing, heating contractors in Hewlett, Long Island. The back of the ad has a message from the designer that in creating the design they used the wrong company name, with the correction of either F. E. Ellison or E. A. Ellison, "instead of Tettemer & Ellison."

Collection Details

Collection Number
RL.01184
Title
Sidewalk Ad Service mock-up advertisement
Date
circa 1910-1930s
Creator
Sidewalk Ad Service (Firm)
Extent
0.1 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection comprises a mock-up advertisement for Tettemer Ellison plumbing, heating contractors in Hewlett, Long Island. The back of the ad has a message from the designer that in creating the design they used the wrong company name, with the correction of either F. E. Ellison or E. A. Ellison, "instead of Tettemer & Ellison."

More Biographical / Historical Info

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More copyright and citation information

How to Cite

Sidewalk Ad Service mock-up advertisement, circa 1910-1930s, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Historical Note

Located at 105 West 40th St. in New York City. Business would design an advertisement, then "broadcast" it via a light beam onto the sidewalk in front of the business: "Your complete sales message told in bright colorful light--where every passerby must see it!"


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Provenance

Purchase, 2010

Processing Information

Processed by: Alice Poffinberger, July 2010

Encoded by: Noah Huffman, September 2010

Accession(s) described in this finding aid: 2010-0109