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Guide to the Sidewalk Ad Service mock-up advertisement, circa 1910-1930s

Abstract

Located at 105 West 40th St. in New York City. Business would design an advertisement, then "broadcast" it via a light beam onto the sidewalk in front of the business: "Your complete sales message told in bright colorful light--where every passerby must see it!"

Collection comprises a mock-up advertisement for Tettemer Ellison plumbing, heating contractors in Hewlett, Long Island. The back of the ad has a message from the designer that in creating the design they used the wrong company name, with the correction of either F. E. Ellison or E. A. Ellison, "instead of Tettemer & Ellison."

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Sidewalk Ad Service (Firm)
Title
Sidewalk Ad Service mock-up advertisement, circa 1910-1930s
Language of Materials
English
Extent
0.1 linear feet
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Collection comprises a mock-up advertisement for Tettemer Ellison plumbing, heating contractors in Hewlett, Long Island. The back of the ad has a message from the designer that in creating the design they used the wrong company name, with the correction of either F. E. Ellison or E. A. Ellison, "instead of Tettemer & Ellison."

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Historical Note

Located at 105 West 40th St. in New York City. Business would design an advertisement, then "broadcast" it via a light beam onto the sidewalk in front of the business: "Your complete sales message told in bright colorful light--where every passerby must see it!"

Subject Headings

Preferred Citation

Sidewalk Ad Service mock-up advertisement, circa 1910-1930s, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

Purchase, 2010

Processing Information

Processed by: Alice Poffinberger, July 2010

Encoded by: Noah Huffman, September 2010

Accession(s) described in this finding aid: 2010-0109

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.