Guide to the Sidewalk Ad Service mock-up advertisement, circa 1910-1930s
Abstract
Located at 105 West 40th St. in New York City. Business would design an advertisement, then "broadcast" it via a light beam onto the sidewalk in front of the business: "Your complete sales message told in bright colorful light--where every passerby must see it!"
Collection comprises a mock-up advertisement for Tettemer Ellison plumbing, heating contractors in Hewlett, Long Island. The back of the ad has a message from the designer that in creating the design they used the wrong company name, with the correction of either F. E. Ellison or E. A. Ellison, "instead of Tettemer & Ellison."
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- Sidewalk Ad Service (Firm)
- Title
- Sidewalk Ad Service mock-up advertisement, circa 1910-1930s
- Language of Materials
- English
- Extent
- 1 item (.1 lin. ft.)
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Collection Overview
Collection comprises a mock-up advertisement for Tettemer Ellison plumbing, heating contractors in Hewlett, Long Island. The back of the ad has a message from the designer that in creating the design they used the wrong company name, with the correction of either F. E. Ellison or E. A. Ellison, "instead of Tettemer & Ellison."
Administrative Information
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Access Restrictions
Collection is open for research.
Collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Historical Note
Located at 105 West 40th St. in New York City. Business would design an advertisement, then "broadcast" it via a light beam onto the sidewalk in front of the business: "Your complete sales message told in bright colorful light--where every passerby must see it!"
Subject Headings
Preferred Citation
Sidewalk Ad Service mock-up advertisement, circa 1910-1930s, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Provenance
Purchase, 2010
Processing Information
Processed by: Alice Poffinberger, July 2010
Encoded by: Noah Huffman, September 2010
Accession(s) described in this finding aid: 2010-0109
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.
