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Guide to the Arlie R. Slabaugh Collection of Direct Mail Literature, 1914-1955 and undated

Abstract

Arlie R. Slabaugh was a publisher, hobby shop dealer and mail order promoter, and collector of periodicals related to the mail order business. The collection offers an overview of the mail order industry during pre-war and World War II-era in the United States. It is believed to have been created by Arlie R. Slabaugh, who was primarily a collector of coins and paper money, as well as a mail order promoter. The collection contains periodicals, amateur newspapers, hobby catalogs and printed ephemera, primarily from the 1930s-1940s, but also including examples from the 1920s and 1950s. Most are monthly periodicals, published as staple-bound or self-folding newsprint or glossy pamphlets, with some illustrations. Many of the items are regional in scope, possibly originating from major printing centers and distributed to local markets, particularly in the U.S. South, the Midwest and California.

Descriptive Summary

Title
Arlie R. Slabaugh collection of direct mail literature
Creator
Slabaugh, Arlie R.
Extent
3.0 linear feet, 464 items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
Material in English

Collection Overview

The collection offers an overview of the mail order industry during pre-war and World War II-era in the United States. It is believed to have been created by Arlie R. Slabaugh, who was primarily a collector of coins and paper money, as well as a mail order promoter. The collection contains periodicals, amateur newspapers, hobby catalogs and printed ephemera, primarily from the 1930s-1940s, but also including examples from the 1920s and 1950s. Most are monthly periodicals, published as staple-bound or self-folding newsprint or glossy pamphlets, with some illustrations. Many of the items are regional in scope, possibly originating from major printing centers and distributed to local markets, particularly in the U.S. South, the Midwest and California.

Restrictions on Access: Original newsprint items in oversize box are closed to researchers. Use copies are available in the collection.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

However, access to some materials is limited to preservation use copies available in the collection.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Pamphlets and Catalogs, 1914-1955 and undated

5.0 boxes

Contains periodicals, amateur newspapers, catalogs, handbills, coupons and other printed ephemera, primarily from the 1930s-40s, but also including examples from the 1920s and 1950s. Most are monthly periodicals, published as staple-bound or self-folding newsprint or glossy pamphlets, with some illustrations. Pencil notations appear in some items. Arranged alphabetically by title.

ACME: Information Budget and Business Aid. Gordonsville, Va.: Square Deal Press, undated
Box 1
Ad-Guide. Chicago, Ill.: Chicago Union Advertising Agency, 1941
Box 1
Ad-Lines. Indianapolis, Ind.: Ad-Man Press, Jan.-Feb. 1932
Box 1
Advertiser 8, no. 3 (1938)
Box 1
Advertisers' Mail Order Bulletin 1, nos. 9, 10 (undated)
Box 1
Advertisers' Press 2, no. 37 (1941) (Preservation use copy)
Box 1
Arrival 3, no. 8 (undated). Pasadena, Calif.: Association of American Writers
Box 1
Austin Advertiser. Cambridge, Mass.: Henry Stone, Aug. 1941
Box 1
Associated Syndicate Newspapers. Detroit, Mich.: Midwest Publications, 1941-1942 (Preservation use copy)

[Includes vol. 1, no. 12; vol. 2, no. 4]

Box 1
Bell's Gold Nuggets. Marysville, Calif.: Luther C. Bell, undated
Box 1
Blake's Advertiser. Burlington, Iowa: G. Blake Company, Sept. 1941
Box 1
Burdge Press 5, no. 5 (1954). Camden, N.J.: J. Milton Burdge
Box 1
California Advertiser. San Francisco, Calif.: California Advertiser, Apr. 1930
Box 1
Central Mail Advertiser. Oakland, Md.: Arlie Slabaugh, Aug. 1941-Mar. 1945
Box 1
Clarion. St. Louis, Mo.: Standard Press, Sept. 1937
Box 1
Consolidated Money Making Opportunities 2, no. 9 (1932). Mobile, Ala.: Elyod Publishing Company
Box 1
Co-operative Ad-Circulator 163 (1942)(Preservation use copy)
Box 1
Co-operative Market, Aug. 1941
Box 1
Daily Dollar. Chicago, Ill.: Arthur Sizemore, undated
Box 1
Direct Mail Success. Dallas, Tex., 1941-1945.

[Includes vol. 2, no. 8; vol. 3, nos. 9-10, 12; vol. 4, no. 5]

Box 1
Dollar Fax 3, no. 1 (1940)
Box 1
Emergency Money Collector 2, nos. 2-3 (1953)
Box 1
Empire Mail Trade News 2-7 (undated). Gloucester City, N.J.: Mail Mart
Box 1
Evers Earner 10, nos. 1-2 (1938). Elmhurst, N.Y., Harry Evers
Box 1
Exchange 8, no. 1 (1942)
Box 1
Good News 1, no. 7 (1941)
Box 1
Guide to Good Reading, 1941-1952
Box 1
Hobby Humor 1, nos. 1-4 (1943-1944). New York, N.Y.: American Publishers
Box 1
Hobby Spotlite 2-3 (1942-1943). Oakland, Md.: Spotlite Publications
Box 1
Home Industries. Omaha, Neb.: C. C. Melota, 1934-1938

[Includes vol. 2, no. 7; vol. 6, no. 1]

Box 1
Home Worker 9-40. Chicago, Ill.: Arthur Sizemore, undated
Box 1
Home Worker 41-67. Chicago, Ill.: Arthur Sizemore, undated
Box 2
Hutter's Advertiser. New York, N.Y.: William Hutter, 1942-1943

[Includes vol. 1, nos. 9-10; vol. 2, no. 2]

Box 2
I Want to Buy. River Forest, Ill.: Forest Print Shop, 1940-1941

[Includes vol. 1, nos. 9-10; vol. 2, no. 2]

Box 2
Income Increaser. Boston, Mass.: George W. Bucknam, 1936
Box 2
Increasing Sales by Mail. Edited by William C. Summers. Progressive Publications, undated
Box 2
Independent Salesman 6, no. 10 (1929); 12, no. 9 (1935); 16, no. 8 (1939). Cincinnati, Ohio: Independent Salesman
Box 2
Inner Circle: Behind the Scenes in the Mail Order Field. Atchison, Kan.: Mark Warden, undated
Box 2
Keystone Mail Service 2, no. 1 (1934)
Box 2
Lady Guide 1, nos. 3, 8 (1941)
Box 2
Latest Moneymakers 2, nos. 10-11 (undated). Seattle, Wash.: C. A. Bryant
Box 2
Liberty Mail Order Digest 3, no. 5 (1932)
Box 2
Mail Order Advertiser 4, no. 11 (1934)
Box 2
Mail Order Business 5 (1935) (Preservation use copy)
Box 2
Mail Order Chat, 1931-1932

[Includes vol. 1, no. 7; vol. 2, no. 7]

Box 2
Mail Order Digest Syndicate 59-73 (undated)
Box 2
Mail Order Field 2, no. 11 (1927). Holton, Kan.: The Gossip Printery
Box 2
Mail Order Iconoclast 12-22 (undated). Little Rock, Ark.: Associated Commission Mailers
Box 2
Mail Order Ideas 1, no. 1 (1932)
Box 2
Mail Order Journal, Sep. 1942-Dec. 1943. Edited by Nicholas De Vore
Box 2
Mail Order Man 1-6 (1941-1942). Chicago, Ill.: Illinois Association of Mail Order Men
Box 2
Mail Order Man's Timely Tips 3-14 (1931-1942). Paulding, Ohio: O.E. Brune
Box 2
Mail Order Men's News 8, no. 3 (1937). Oyster Bay, N.Y.: Mail Order Men's Service
Box 3
Mail Order News, 10, no. 10 (1914); 21, no. 3 (1924); 22, no. 3 (1925); and undated
Box 3
Mail Order Opportunities Magazine. Parkersburg, W. Va.: Herbert R. Gant, 1942

[Includes vol. 2, nos. 3-4]

Box 3
Mail Order Salesman 1, no. 3 (1937)
Box 3
Mail Order Selling: Trade Journal of the Mail Order Business. Chicago, Ill.: Lind Publishing Company, 1939
Box 3
Mail Order Selling: The Modern American Salesman, 1928-1933

[Includes vol. 7, no. 6; vol. 12, no. 3; vol. 13, nos. 1-2]

Box 3
Mail Order Speculator 5, no. 6 (1935). Chicago, Ill.: Sliss Speculations
Box 3
Mail Order Success: A Magazine for the Circular Mailer 8, nos. 6, 8, 10, 11 (1934)
Box 3
Mail Order Success: A Monthly Publication for the Mail Order Trade 5, no. 8 (1934). Pirates Cove, Fla.: Thomas MacPherson
Box 3
Mail Order World, 1944, 1947
Box 3
Mail Sale Advertiser 7-23 (1941-1953). Jefferson City, Mo.: Dixon Advertising Agency [cont. next tite]
Box 3
Mail Sale Advertiser 25 no.6 (1955). Chicago, Ill.: J.P. Brass
Box 3
Mail Trade 2 (1941). Waterbury, Conn.: James Ives
Box 3
Mail Trade Mimeos, Aug. 1941
Box 3
Mailindustries 1 (1941). Vicksburg, Miss.: Mailtrade Company
Box 3
Marketing by Mail 10, no. 3 (1939). Jackson Heights, N.Y.: Darion System
Box 3
Midget Collector 1, no. 2 (1921). Swayzee, Ind.: Gale Zirkle
Box 3
Miscellaneous circulars, 1934 and undated
Box 3
Miscellaneous leaflets, handbills and coupons, ca. 1940s-1950s
Box 3
Money-Making Ideas 4 (1934) (Preservation use copy)
Box 3
Money by Mail 19 (undated). Vancouver, B.C.: Pacific Advertising Service
Box 3
Money by Mail 21-30 (undated). Somerville, N.J.: Blackstone Press
Box 3
Monthly Confidential Bulletin 3 (undated). Little Rock, Ark.: Associated Commision Mailers
Box 3
National Mail Order Advertising and Selling, 1941-1943
Box 3
National Opportunity 110-111 (undated)
Box 3
New Times 1, no. 2 (1937). New York, N.Y.: New Times Company
Box 3
Opportunity Dollars Work Book 8, no. 1 (1940). Burlington, Kan.: James R. Varvel
Box 3
Opportunity Seekers Manual: Big Profit Moneymakers. Portland, Or.: Bagley Publications, 1941-1942
Box 3
Palmer's Magazinette. Chicago, Ill.: Palmer's Publications, 1939, 1942
Box 4
Partners, 1941-1942

[Includes vol. 5, no. 7; vol. 7, no. 11]

Box 4
Philatelic Mail. Chicago, Ill.: Charles Palmer & Son, 1941, 1942
Box 4
Popular Advertiser. Buffalo, Minn.: Bison Research Service, 1941, 1942
Box 4
Productive Postage. Gettysburg, Pa.: Battlefield Press, 1933-1937
Box 4
Profitable News 2, no. 11 (1938)
Box 4
Profits 2, no. 3 (1934). Laurel, Md.: Patuxent Press
Box 4
Profits from Classified Advertising, undated
Box 4
Progressive Mail Trade, 1941-1946, 1955
Box 4
Prosperity Magazine 10, nos. 7-10 (1939). Chicago, Ill.: Arthur Sizemore
Box 4
Publicity. New York, N.Y.: Samuel K. Gibbs, Nov. 1937
Box 4
Reliable Circular Mailer's Bulletin, 1933-1934
Box 4
Relics: The Magazine for Hobbyists. Sacramento, Calif.: P. Smith, Sr., May-Dec. 1945
Box 4
Roadman's Guide 23, no. 4. Yakima, Wash: Prof. J. Howard West
Box 4
Roadman's Guide. J. C. Burrow, undated
Box 4
Rural Printer. Hampton, Va.: Rural Print Shop, 1938-1942

[Includes vol. 15, 19-20]

Box 4
Sales Opportunities 1, no. 5 (1935). Albert Lea, Minn.: George Hopkins
Box 5
Schemer. Alliance, Ohio: Lewis Patterson, 1914, 1920, 1932-1951
Box 5
Shop Bulletin 1, nos. 1-6 (1946). Romney, W. Va.: Printing Shop
Box 5
Spare Time Industries, Feb. 1938
Box 5
Spare Time Selling Magazine, Sept.-Oct. 1932
Box 5
Spring Magazine Bargains, 1951-1952
Box 5
Something Different 33, no. 5 (1937). South Whitley, Ind.: Stump Printing Company
Box 5
Southwestern Mail Order Journal 2, no. 1 (1942). Denton, Tex.: Southwestern Publishing Agency
Box 5
Success Advertiser. Cleveland, Ohio: Art Publishing Company, 1934 and undated
Box 5
Swapper's Friend: Dealer Edition 9-10 (1938-1939)
Box 5
Swapper's Friend, 12, no. 12 (1931); 13, no. 7 (1932)
Box 5
Three M Service. Argyle, Wis.: undated
Box 5
Tidewater Advertiser. Hampton, Va.: E. C. Wood, 1942-1943

[Includes June, July 1942; Jan. 1943]

Box 5
Tip Top Salesman 25-27 (1951-1952)
Box 5
Universal Times 4, no. 11 (1942). Chelsea, Mass.: Royal Advertising Service
Box 5
Western Advertiser. San Francisco, Calif.: Mail Order Studio, 1943
Box 5
Winner Mail Order Digest 4, no. 3 (1933). New York, N.Y.: John H. Winn
Box 5

Oversize Originals, 1934-1942 [Restricted]

1.0 box

This series contains original amateur newspapers removed from previous boxes. Accewss is restricted to Use Copies available in previous series.

Advertisers' Press 2, no. 37 (1941)
Box 6
Associated Syndicate Newspapers. Detroit, Mich.: Midwest Publications, 1941-1942

[Includes vol. 1, no. 12; vol. 2, no. 4]

Box 6
Co-operative Ad-Circulator 163 (1942)
Box 6
Mail Order Business 5 (1935)
Box 6
Money-Making Ideas 4 (1934)
Box 6

Historical Note

Date Event(s)
1925 Born
1941 Joined the American Numismatic Association (ANA)
1954 Appointed the Associate Editor of Numismatic Scrapbook Magazine
1967 Began work for Franklin Mint
1981 Won the Numismatic Literary Guild Clemy Award
1989 Won the Krause Publications Ambassador Award
1991 Won the ANA's Medal of Merit
1997 Won the ANA's President's Award
2004 Won the ANA's Lifetime Achievement Award
2007 Died in Springfield, Pa.

Arlie R. Slabaugh of Oakland, Maryland, and Virginia, was born in 1925. He worked as a publisher, hobby shop dealer and mail order promoter. He was also a numismatic historian, an expert on Confederate States paper money, monies and medals from prisoners of war, and Japanese invasion money and wrote a book entitled Confederate States Paper Money, first published in 1961 by Whitman Publishing Company. During the 1930s and 1940s, he also published his own collector magazine, Hobby Spotlite.

Subject Headings

Related Material

Related Material

Related materials can be found in the J. Walter Thompson Companycollections of: Marketing Vertical Files; and the Ted Wilson Papers. Other materials can be found in the American Association of Advertising Agencies Records the Abercrombie & Fitch Quarterly Catalog Collection; and the Sears, Roebuck and Company Catalog Collection.

Preferred Citation

[Identification of item], Arlie R. Slabaugh Collection of Direct Mail Literature, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Arlie R. Slabaugh Collection of Direct Mail Literature were received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2007 and 2014.

Processing Information

Processed by Jessica Wood, December 2008

Encoded by Jessica Wood, December 2008

Accession 2007-0098 was processed and described in this finding aid.

Updated to include Accession 2014-0172 by Alice Poffinberger, October 2014.