DACS

smithroberts Inventory of the Robert S. Smith Papers, 1947-1982 and undated Processed by: Jessica Wood; machine-readable finding aid created by: Jessica Wood The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 002963982

Machine-readable finding aid derived from XML authoring program. Date of source: November 2008Processed by Jessica Wood, November 2008; Finding Aid encoded by Jessica Wood, David M. Rubenstein Rare Book & Manuscript Library, Duke University, November 2008 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the Robert S. Smith Papers, 1947-1982 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Smith, Robert S. Robert S. Smith Papers, 1947-1982 and undated Material in English, Spanish 16.5 Linear Feet1200 Items For current information on the location of these materials, please consult the Library's online catalog. Robert S. Smith is a retired executive who worked as an art director for a number of advertising agencies including William H. Weintraub and Co.; Norman Craig and Kummel; and Ogilvy & Mather (O&M). The Robert S. Smith Papers span the years 1947 through 1982 and document Smith's work as an art director for several advertising agencies, including Norman Craig and Kummel; and Ogilvy & Mather (O&M). The materials consist primarily of sketches; paintings; photographs and contact sheets; advertising layouts and proofs; storyboards for television commercials; and house advertisements for O&M. Clients include Consolidated Cigar (El Producto and La Palina brands); Diageo (Gilbey's liquors), DuBonnet; General Foods (Maxim coffee, Gaines dog food); IBM; Maidenform; Mars; Nabisco; Rand McNally; Ronson; Schenley Distillers (Melrose liquors); and Toro. Also included are a set of sketches and drawings, some signed, by the artist Paul Rand. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Robert S. Smith Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Robert S. Smith Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2000.

Processing Information

Processed by Jessica Wood, November 2008

Encoded by Jessica Wood, November 2008

Accession 2001-0021 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note

Robert S. Smith served as Art Director for several advertising agencies, including: William H. Weintraub and Co.; Norman Craig and Kummel; Ogilvy & Mather (O&M); Fletcher Richards; and Calkins and Holden. He designed advertisements for National Distillers, U.S. Rubber, Revlon, Ronson, Rand McNally, Newsweek, and Consolidated Cigar Corporation, among others. He also served on the Board of Directors for the Morris Junior Museum, preparing brochures, posters and slides for lectures; photographs for exhibits; and a public relations film strip. He was also an active member of the Art Director's Club of New York. An avid photographer, Smith's photographs were published by Gilbey's, IBM, the National Guard, Folkways Records. He was once awarded third prize in a New York World-Telegram & Sun child photography contest.

Collection Overview

The Robert S. Smith Papers span the years 1947 through 1982 and document Smith's work as a commercial artist and art director for several advertising agencies, including Norman Craig and Kummel; and Ogilvy & Mather (O&M). The materials consist primarily of sketches; paintings; photographs and contact sheets; advertising layouts and proofs; storyboards for television commercials; and house advertisements for O&M. Clients include Consolidated Cigar (El Producto and La Palina brands); Diageo (Gilbey's liquors), DuBonnet; General Foods (Maxim coffee, Gaines dog food); IBM; Maidenform; Mars; Nabisco; Rand McNally; Ronson; Schenley Distillers (Melrose liquors); and Toro. Also included are a set of sketches, paintings and drawings, some signed, by the artist Paul Rand.

Collection Arrangement

Materials are arranged into four series by size: Small Format, Medium Format, Large Format and Extra Large Format. Within these series, items were grouped into subseries by genre: Brochures, Photographs, Proofs and Tearsheets, Sketches and Miscellaneous. Brochures include booklet-style advertistements. Photographs include photographs and contact sheets for several campaigns, including Milky Way and Gilbey's (Gin and Vodka). Proofs and Tearsheets include advertising proofs intended for publication in newspapers and magazines, as well as magazine and newspaper tearsheets and photostats. Items were separated into glossy and newsprint materials. Sketches include pencil, charcoal and pastel drawings for ad campaigns, as well as collages of glued paper items.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Smith, Robert S. Rand, Paul, 1914-1996. Ogilvy & Mather. Consolidated Cigar Corporation. Diageo (Firm) DuBonnet (Firm) General Foods Corporation. International Business Machines Corporation. Maidenform (New York, N.Y.) Mars, Incorporated. Nabisco, Inc. Rand McNally and Company. Ronson Corporation. Schenley Distillers Company. Toro Company. Advertising, art in. Advertising photography--United States. Advertising layout and typography--United States. Advertising-Cigars. Advertising--Liquor industry. Advertising--United States. Commercial art--United States. Institutional advertising--United States. Photographs. Contact sheets. Sketches. Storyboards. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related materials may be found in the following Hartman Center collections: the Anthony Weir Papers; the Bates Worldwide Inc. Records; the Garrett Orr Papers; the Gene Federico Papers; the Howard Scott Papers; the Lore Parker Papers; and the William E. Phillips Papers.

Contents of Collection Small format, 1956-1977 and undated 1 Box

Includes proofs, storyboards, tearsheets and photographs, as well as miscellaneous office correspondence between O&M employees. Items organized by genre and ordered alphabetically.

1General Biographical sketch, undated Christmas greeting card, undated Correspondence, 1956 and undated Packaging, Bliss home permanent, undated Printed material, Type Talks, 1956 Photographs Unidentified campaign, undated Proofs and Tear Sheets IBM, 1965 Inco, undated Lovera cigars, undated Melrose bourbon, undated Miscellaneous deodorants (includes Veto, Odalin, Colgate, Suppress), undated Rand McNally, undated Ronson razors and lighters, undated Samovar vodka, undated Silky home permanent, undated WBBM-TV, undated Sketches El Producto, undated Storyboards American Express, 1975 and undated Gaines, undated General Foods, 1966-1977 and undated Lever Brothers, 1966 and undated Mars, Inc., undated Nabisco, 1974-1975 and undated Prolamine, diet pills, 1965 Puerto Rico, 1977 and undated Toro, snowpup, undated Medium Format, 1947-1979 and undated 3 Boxes

Includes glossy and newsprint proofs and tearsheets, photographs, advertising sketches, as well as color sketches by Paul Rand. Items arranged by genre and ordered alphabetically.

2Miscellaneous Lester Robbins Associates, holiday greeting, undated Paul Rand sketches, undated Photographs Gilbey's, undated Unidentified campaign, undated Proofs and Tear Sheets Glossy Alka Seltzer, 1977 American Express, 1978, 1980 Ancient Age bourbon, 1948-1951 Bliss home permanent, 1957 and undated Burns Security Services, 1959 Chanel, 1956 Cinzano vermouth, 1963 Coronet liquor, 1948 and undated DuBonnet liquor, undated DuBouchett liquor, 1956-1957 El Producto, 1953-1956 Gaines, Full Course dog food, 1978 Gibson, Diamond Eight whiskey, 1950 Gilbey's, 1958-1963 and undated Good Seasons, 1964-1965 IBM, undated James Pepper whiskey, 1953-1954 Kaufmann's, undated Kentucky bourbon, 1960 King George whiskey and scotch, 1959-1960 La Palina cigars, 1953-1956 3Mars Corporation, 1968 Maidenform, 1956-1957 Maxwell House, undated Nabisco, 1974 Newsweek, 1960-1961 Pepperidge Farm, 1970 and undated Puerto Rico, undated Puppy Palace, 1968-1969 Rand McNally, 1959-1960 and undated Revlon, 1955-1956 Ronson lighters and razors, 1956-1957 Sportsman lotion, 1956 Stafford clothing, 1947-1948 Steuben Glass, 1978 Vat 69, 1960-1961 and undated Veto deodorant, 1957 World Wildlife Federation, 1979 and undated Newsprint DuBonnet liquor, 1947-1948 El Producto cigars, undated Gilbey's, 1958 and undated James Pepper whiskey, 1952 and undated Robeson cutlery, 1948 Stafford clothing, 1948 4 Sketches Airwick, undated Ancient Age bourbon, undated Chanel, undated Conmar Zippers, undated Crown Jewel perfume, undated Lovera cigars, undated Maxim coffee, undated Melrose gin, undated Rand McNally, undated Revlon, undated Robeson cutlery, undated Stradivari, undated Large format 1953-1982 and undated 8 Boxes

Includes proofs, tearsheets, sketches and brochures for primarily liquor, cosmetics and clothing campaigns. Also includes two of Paul Rand's color sketches, and a printed poster designed by Rand for Interfaith Day. Also includes proofs for undated O&M house advertisements. Items organized by genre and arranged alphabetically by folder title. Matted proofs and sketches were boxed separately from unmatted items.

5 Brochures El Producto cigars, undated Gilbey's, 1963 Melrose whiskey, 1958 Miscellaneous Paul Rand Interfaith Day poster, undated Paul Rand sketches, undated Photographs Gilbey's, undated Milky Way contact sheets, undated Puppy Palace, undated 6Proofs and Tear Sheets Ammens Powder, 1964 Conmar Zippers, undated DuBarry cosmetics, 1957 El Producto cigars, 1955 Gilbey's, 1959-1963 Hill and Hill liquor, 1962 Inco, 1965, 1979 and undated International Paper Company, 1977 Jeep, 1956-1957 La Palina cigars, 1953 Maidenform, undated Marriott, 1980 and undated National Distillers, 1960-1963 O&M, undated Peugeot, 1981-1982 Puerto Rico, 1976 and undated Revlon, 1955-1956 Robeson cutlery, 1950 and undated Scientific American, undated Toro lawnmowers, 1972-1973 7Matted Proofs and Sketches Gilbey's, undated 8Gilbey's (continued), undated 9Gilbey's (continued), undated 10Gilbey's (continued), undated 10aGilbey's (continued), undated 11Cinzano liquor, undated Hershey's chocolate, undated Hill and Hill liquor, undated IBM, undated 12Kentucky Colonel bourbon, undated Ronson razors and lighters, undated Unidentified campaign, undated Vat 69 liquor, undated Sketches Bourbon Deluxe, undated Coronet Brandy, undated Crème Wash, undated Driven Snow, undated DuBonnet liquor, undated El Producto cigars, undated 13Gilbey's, undated La Palina cigars, undated Ronson lighters and razors, undated Samovar liquor, undated Snow Crop, undated Storyboards Lever Brothers, 1969 Extra Large Format, 1961-1979 2 Boxes and 1 oversize folder

Includes proofs, tearsheets and sketches. Items organized by genre and arranged alphabetically. Clients include Newsweek magazine, IBM, DuBarry cosmetics, Revlon, Gilbey's (Gin and Vodka), and Hill and Hill liquor.

14 Proofs and Tear Sheets Glossy IBM, 1964-1965 Maxim coffee, 1964-1965 Newsweek, 1960-1961 Puerto Rico, 1975-1979 Newsprint Newsweek, 1961 Sketches DuBarry cosmetics, undated Gilbey's, undated 15Hill and Hill liquor, undated (2 folders) Revlon, undated Toro lawnmowers, undated 1Gilby's Gin sketches