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Guide to the Robert S. Smith Papers, 1947-1982 and undated

Abstract

Robert S. Smith is a retired executive who worked as an art director for a number of advertising agencies including William H. Weintraub and Co.; Norman Craig and Kummel; and Ogilvy & Mather (O&M).

The Robert S. Smith Papers span the years 1947 through 1982 and document Smith's work as an art director for several advertising agencies, including Norman Craig and Kummel; and Ogilvy & Mather (O&M). The materials consist primarily of sketches; paintings; photographs and contact sheets; advertising layouts and proofs; storyboards for television commercials; and house advertisements for O&M. Clients include Consolidated Cigar (El Producto and La Palina brands); Diageo (Gilbey's liquors), DuBonnet; General Foods (Maxim coffee, Gaines dog food); IBM; Maidenform; Mars; Nabisco; Rand McNally; Ronson; Schenley Distillers (Melrose liquors); and Toro. Also included are a set of sketches and drawings, some signed, by the artist Paul Rand. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Smith, Robert S.
Title
Robert S. Smith papers 1947-1982 and undated
Language of Material
English,, Spanish
Extent
16.5 Linear Feet, 1200 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Robert S. Smith Papers span the years 1947 through 1982 and document Smith's work as a commercial artist and art director for several advertising agencies, including Norman Craig and Kummel; and Ogilvy & Mather (O&M). The materials consist primarily of sketches; paintings; photographs and contact sheets; advertising layouts and proofs; storyboards for television commercials; and house advertisements for O&M. Clients include Consolidated Cigar (El Producto and La Palina brands); Diageo (Gilbey's liquors), DuBonnet; General Foods (Maxim coffee, Gaines dog food); IBM; Maidenform; Mars; Nabisco; Rand McNally; Ronson; Schenley Distillers (Melrose liquors); and Toro. Also included are a set of sketches, paintings and drawings, some signed, by the artist Paul Rand.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes proofs, storyboards, tearsheets and photographs, as well as miscellaneous office correspondence between O&M employees. Items organized by genre and ordered alphabetically.

Biographical sketch, undated
Box 1
Christmas greeting card, undated
Box 1
Correspondence, 1956 and undated
Box 1
Packaging, Bliss home permanent, undated
Box 1
Printed material, Type Talks, 1956
Box 1
Unidentified campaign, undated
Box 1
IBM, 1965
Box 1
Inco, undated
Box 1
Lovera cigars, undated
Box 1
Melrose bourbon, undated
Box 1
Miscellaneous deodorants (includes Veto, Odalin, Colgate, Suppress), undated
Box 1
Rand McNally, undated
Box 1
Ronson razors and lighters, undated
Box 1
Samovar vodka, undated
Box 1
Silky home permanent, undated
Box 1
WBBM-TV, undated
Box 1
El Producto, undated
Box 1
American Express, 1975 and undated
Box 1
Gaines, undated
Box 1
General Foods, 1966-1977 and undated
Box 1
Lever Brothers, 1966 and undated
Box 1
Mars, Inc., undated
Box 1
Nabisco, 1974-1975 and undated
Box 1
Prolamine, diet pills, 1965
Box 1
Puerto Rico, 1977 and undated
Box 1
Toro, snowpup, undated
Box 1

Includes glossy and newsprint proofs and tearsheets, photographs, advertising sketches, as well as color sketches by Paul Rand. Items arranged by genre and ordered alphabetically.

Lester Robbins Associates, holiday greeting, undated
Box 2
Paul Rand sketches, undated
Box 2
Gilbey's, undated
Box 2
Unidentified campaign, undated
Box 2
Alka Seltzer, 1977
Box 2
American Express, 1978, 1980
Box 2
Ancient Age bourbon, 1948-1951
Box 2
Bliss home permanent, 1957 and undated
Box 2
Burns Security Services, 1959
Box 2
Chanel, 1956
Box 2
Cinzano vermouth, 1963
Box 2
Coronet liquor, 1948 and undated
Box 2
DuBonnet liquor, undated
Box 2
DuBouchett liquor, 1956-1957
Box 2
El Producto, 1953-1956
Box 2
Gaines, Full Course dog food, 1978
Box 2
Gibson, Diamond Eight whiskey, 1950
Box 2
Gilbey's, 1958-1963 and undated
Box 2
Good Seasons, 1964-1965
Box 2
IBM, undated
Box 2
James Pepper whiskey, 1953-1954
Box 2
Kaufmann's, undated
Box 2
Kentucky bourbon, 1960
Box 2
King George whiskey and scotch, 1959-1960
Box 2
La Palina cigars, 1953-1956
Box 2
Mars Corporation, 1968
Box 3
Maidenform, 1956-1957
Box 3
Maxwell House, undated
Box 3
Nabisco, 1974
Box 3
Newsweek, 1960-1961
Box 3
Pepperidge Farm, 1970 and undated
Box 3
Puerto Rico, undated
Box 3
Puppy Palace, 1968-1969
Box 3
Rand McNally, 1959-1960 and undated
Box 3
Revlon, 1955-1956
Box 3
Ronson lighters and razors, 1956-1957
Box 3
Sportsman lotion, 1956
Box 3
Stafford clothing, 1947-1948
Box 3
Steuben Glass, 1978
Box 3
Vat 69, 1960-1961 and undated
Box 3
Veto deodorant, 1957
Box 3
World Wildlife Federation, 1979 and undated
Box 3
DuBonnet liquor, 1947-1948
Box 3
El Producto cigars, undated
Box 3
Gilbey's, 1958 and undated
Box 3
James Pepper whiskey, 1952 and undated
Box 3
Robeson cutlery, 1948
Box 3
Stafford clothing, 1948
Box 3
Airwick, undated
Box 4
Ancient Age bourbon, undated
Box 4
Chanel, undated
Box 4
Conmar Zippers, undated
Box 4
Crown Jewel perfume, undated
Box 4
Lovera cigars, undated
Box 4
Maxim coffee, undated
Box 4
Melrose gin, undated
Box 4
Rand McNally, undated
Box 4
Revlon, undated
Box 4
Robeson cutlery, undated
Box 4
Stradivari, undated
Box 4

Includes proofs, tearsheets, sketches and brochures for primarily liquor, cosmetics and clothing campaigns. Also includes two of Paul Rand's color sketches, and a printed poster designed by Rand for Interfaith Day. Also includes proofs for undated O&M house advertisements. Items organized by genre and arranged alphabetically by folder title. Matted proofs and sketches were boxed separately from unmatted items.

El Producto cigars, undated
Box 5
Gilbey's, 1963
Box 5
Melrose whiskey, 1958
Box 5
Paul Rand Interfaith Day poster, undated
Box 5
Paul Rand sketches, undated
Box 5
Gilbey's, undated
Box 5
Milky Way contact sheets, undated
Box 5
Puppy Palace, undated
Box 5
Ammens Powder, 1964
Box 6
Conmar Zippers, undated
Box 6
DuBarry cosmetics, 1957
Box 6
El Producto cigars, 1955
Box 6
Gilbey's, 1959-1963
Box 6
Hill and Hill liquor, 1962
Box 6
Inco, 1965, 1979 and undated
Box 6
International Paper Company, 1977
Box 6
Jeep, 1956-1957
Box 6
La Palina cigars, 1953
Box 6
Maidenform, undated
Box 6
Marriott, 1980 and undated
Box 6
National Distillers, 1960-1963
Box 6
O&M, undated
Box 6
Peugeot, 1981-1982
Box 6
Puerto Rico, 1976 and undated
Box 6
Revlon, 1955-1956
Box 6
Robeson cutlery, 1950 and undated
Box 6
Scientific American, undated
Box 6
Toro lawnmowers, 1972-1973
Box 6
Gilbey's, undated
Box 7
Gilbey's (continued), undated
Box 8
Gilbey's (continued), undated
Box 9
Gilbey's (continued), undated
Box 10
Gilbey's (continued), undated
Box 10a
Cinzano liquor, undated
Box 11
Hershey's chocolate, undated
Box 11
Hill and Hill liquor, undated
Box 11
IBM, undated
Box 11
Kentucky Colonel bourbon, undated
Box 12
Ronson razors and lighters, undated
Box 12
Unidentified campaign, undated
Box 12
Vat 69 liquor, undated
Box 12
Bourbon Deluxe, undated
Box 12
Coronet Brandy, undated
Box 12
Crème Wash, undated
Box 12
Driven Snow, undated
Box 12
DuBonnet liquor, undated
Box 12
El Producto cigars, undated
Box 12
Gilbey's, undated
Box 13
La Palina cigars, undated
Box 13
Ronson lighters and razors, undated
Box 13
Samovar liquor, undated
Box 13
Snow Crop, undated
Box 13
Lever Brothers, 1969
Box 13

Extra Large Format, 1961-1979

2 Boxes and 1 oversize folder

Includes proofs, tearsheets and sketches. Items organized by genre and arranged alphabetically. Clients include Newsweek magazine, IBM, DuBarry cosmetics, Revlon, Gilbey's (Gin and Vodka), and Hill and Hill liquor.

IBM, 1964-1965
Box 14
Maxim coffee, 1964-1965
Box 14
Newsweek, 1960-1961
Box 14
Puerto Rico, 1975-1979
Box 14
Newsweek, 1961
Box 14
DuBarry cosmetics, undated
Box 14
Gilbey's, undated
Box 14
Hill and Hill liquor, undated
(2 folders)
Box 15
Revlon, undated
Box 15
Toro lawnmowers, undated
Box 15
Gilby's Gin sketches
Oversize Folder 1

Historical Note

Robert S. Smith served as Art Director for several advertising agencies, including: William H. Weintraub and Co.; Norman Craig and Kummel; Ogilvy & Mather (O&M); Fletcher Richards; and Calkins and Holden. He designed advertisements for National Distillers, U.S. Rubber, Revlon, Ronson, Rand McNally, Newsweek, and Consolidated Cigar Corporation, among others. He also served on the Board of Directors for the Morris Junior Museum, preparing brochures, posters and slides for lectures; photographs for exhibits; and a public relations film strip. He was also an active member of the Art Director's Club of New York. An avid photographer, Smith's photographs were published by Gilbey's, IBM, the National Guard, Folkways Records. He was once awarded third prize in a New York World-Telegram & Sun child photography contest.

Subject Headings

Related Material

Related Material

Related materials may be found in the following Hartman Center collections: the Anthony Weir Papers; the Bates Worldwide Inc. Records; the Garrett Orr Papers; the Gene Federico Papers; the Howard Scott Papers; the Lore Parker Papers; and the William E. Phillips Papers.

Preferred Citation

[Identification of item], Robert S. Smith Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Robert S. Smith Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2000.

Processing Information

Processed by Jessica Wood, November 2008

Encoded by Jessica Wood, November 2008

Accession 2001-0021 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.