MenuInventory of the Robert S. Smith Papers, 1947-1982 and undated
Abstract
Robert S. Smith is a retired executive who worked as an art director for a number of advertising agencies including William H. Weintraub and Co.; Norman Craig and Kummel; and Ogilvy & Mather (O&M).
The Robert S. Smith Papers span the years 1947 through 1982 and document Smith's work as an art director for several advertising agencies, including Norman Craig and Kummel; and Ogilvy & Mather (O&M). The materials consist primarily of sketches; paintings; photographs and contact sheets; advertising layouts and proofs; storyboards for television commercials; and house advertisements for O&M. Clients include Consolidated Cigar (El Producto and La Palina brands); Diageo (Gilbey's liquors), DuBonnet; General Foods (Maxim coffee, Gaines dog food); IBM; Maidenform; Mars; Nabisco; Rand McNally; Ronson; Schenley Distillers (Melrose liquors); and Toro. Also included are a set of sketches and drawings, some signed, by the artist Paul Rand. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- Smith, Robert S.
- Title
- Robert S. Smith Papers, 1947-1982 and undated
- Language of Material
- English,, Spanish
- Extent
- 16.5 Linear Feet, 1200 Items
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Collection Overview
The Robert S. Smith Papers span the years 1947 through 1982 and document Smith's work as a commercial artist and art director for several advertising agencies, including Norman Craig and Kummel; and Ogilvy & Mather (O&M). The materials consist primarily of sketches; paintings; photographs and contact sheets; advertising layouts and proofs; storyboards for television commercials; and house advertisements for O&M. Clients include Consolidated Cigar (El Producto and La Palina brands); Diageo (Gilbey's liquors), DuBonnet; General Foods (Maxim coffee, Gaines dog food); IBM; Maidenform; Mars; Nabisco; Rand McNally; Ronson; Schenley Distillers (Melrose liquors); and Toro. Also included are a set of sketches, paintings and drawings, some signed, by the artist Paul Rand.
Administrative Information
A majority of collections are stored off site and must be requested at least 24 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is open for research.
However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Browse List of Series
Collapse All
Expand AllIncludes proofs, storyboards, tearsheets and photographs, as well as miscellaneous office correspondence between O&M employees. Items organized by genre and ordered alphabetically.
Includes glossy and newsprint proofs and tearsheets, photographs, advertising sketches, as well as color sketches by Paul Rand. Items arranged by genre and ordered alphabetically.
Includes proofs, tearsheets, sketches and brochures for primarily liquor, cosmetics and clothing campaigns. Also includes two of Paul Rand's color sketches, and a printed poster designed by Rand for Interfaith Day. Also includes proofs for undated O&M house advertisements. Items organized by genre and arranged alphabetically by folder title. Matted proofs and sketches were boxed separately from unmatted items.
Extra Large Format, 1961-1979
Includes proofs, tearsheets and sketches. Items organized by genre and arranged alphabetically. Clients include Newsweek magazine, IBM, DuBarry cosmetics, Revlon, Gilbey's (Gin and Vodka), and Hill and Hill liquor.
Historical Note
Robert S. Smith served as Art Director for several advertising agencies, including: William H. Weintraub and Co.; Norman Craig and Kummel; Ogilvy & Mather (O&M); Fletcher Richards; and Calkins and Holden. He designed advertisements for National Distillers, U.S. Rubber, Revlon, Ronson, Rand McNally, Newsweek, and Consolidated Cigar Corporation, among others. He also served on the Board of Directors for the Morris Junior Museum, preparing brochures, posters and slides for lectures; photographs for exhibits; and a public relations film strip. He was also an active member of the Art Director's Club of New York. An avid photographer, Smith's photographs were published by Gilbey's, IBM, the National Guard, Folkways Records. He was once awarded third prize in a New York World-Telegram & Sun child photography contest.
Subject Headings
- Smith, Robert S.
- Rand, Paul, 1914-1996.
- Ogilvy & Mather.
- Consolidated Cigar Corporation.
- Diageo (Firm)
- DuBonnet (Firm)
- General Foods Corporation.
- International Business Machines Corporation.
- Maidenform (New York, N.Y.)
- Mars, Incorporated.
- Nabisco, Inc.
- Rand McNally and Company.
- Ronson Corporation.
- Schenley Distillers Company.
- Toro Company.
- Advertising, art in.
- Advertising photography--United States.
- Advertising layout and typography--United States.
- Advertising-Cigars.
- Advertising--Liquor industry.
- Advertising--United States.
- Commercial art--United States.
- Institutional advertising--United States.
- Photographs.
- Contact sheets.
- Sketches.
- Storyboards.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Related Material
Related materials may be found in the following Hartman Center collections: the Anthony Weir Papers; the Bates Worldwide Inc. Records; the Garrett Orr Papers; the Gene Federico Papers; the Howard Scott Papers; the Lore Parker Papers; and the William E. Phillips Papers.
Preferred Citation
[Identification of item], Robert S. Smith Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Provenance
The Robert S. Smith Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2000.
Processing Information
Processed by Jessica Wood, November 2008
Encoded by Jessica Wood, November 2008
Accession 2001-0021 is described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.
This finding aid is NCEAD compliant.