DACS

sonnirving Inventory of the Irving Sonn Papers, 1963-1977 and undated Processed by: Ashley Urquhart; machine-readable finding aid created by: Jessica Wood The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003394409

Machine-readable finding aid derived from XML authoring program.Date of source: March 2009Processed by , ; finding aid encoded by Jessica Wood, David M. Rubenstein Rare Book & Manuscript Library, Duke University, March 2009 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the Irving Sonn Papers, 1963-1977 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Sonn, Irving. Irving Sonn Papers, 1963-1977 and undated Material in English 3.25 Linear Feet 2000 Items For current information on the location of these materials, please consult the Library's online catalog. Irving Sonn was a copy writer for several advertising agencies including: Ted Bates & Co.; Ogilvy & Mather; Compton Advertising, Inc.; and Needham, Harper & Steers. The Irving Sonn Papers span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include: Burger King; Kodak; Kentucky Fried Chicken; and Toyota. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

In addition, original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Irving Sonn Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Irving Sonn Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2004.

Processing Information

Processed by Ashley Urquhart, February 2009

Encoded by Jessica Wood, March 2009

Accession 2004-0143 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note Chronology List 1926 Born 1949 Graduated from New York University; worked as news clerk at the New York Times 1955 Began employment at Cortez F. Enloe, a company specializing in ethical drug advertising 1957 Joined Ted Bates & Co. 1960 Copy Chief and Vice President, Compton Advertising, Inc. Worked on the Proctor & Gamble; Brown & Williamson; Pertussin; and Sterling Drug accounts 1963 Vice President, Associate Creative Director and Copy Group Head, Ogilvy, Benson & Mather 1965 Named the first New York Creative Director at Needham, Harper & Steers 1971 Rejoined Ted Bates & Co. 1979 Left Ted Bates & Co. Founded his own advertising boutique, Irv Sonn Advertising, Inc. 1980-1985 Executive Creative Director, McCann-Erickson, San Francisco 1992 Died, Monterey, Calif. Collection Overview

The Irving Sonn Papers Span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include Burger King; Kodak; Kentucky Fried Chicken; and Toyota.

Collection Arrangement

The collection is organized into four series: General Files, Slides, Audiovisual Materials and Plaques and Trophies. The General Files series contains correspondence, presentation scripts, clippings, awards ceremony programs and photographs primarily related to Sonn's employment at Ted Bates & Co. The Slides series contains slides used in print advertising campaigns of Ted Bates clients. Also includes slides for speeches and general market presentations, such as toiletries, household products, and food. The Audiovisual Materials series contains audio and videotapes of advertising spots, out takes, songs and jingles related to Ted Bates & Co. clients. The Plaques and Trophies series contains award plaques and trophies won by the Needham, Harper & Steers agency.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Sonn, Irving, 1926-1992. Needham, Harper, and Steers Advertising. Ted Bates Advertising. Burger King Corporation. Eastman Kodak Company. Kentucky Fried Chicken (Firm) Toyota Jid?sha K?gy? Kabushiki Kaisha. Advertising--United States--History. Advertising--United States--History--20th century. Advertising executives. Advertising executives--United States. 16mm. Audiotapes. Audiocassettes. Clippings. Motion pictures. Memorabilia. Photographs. Slides. Videocassettes. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Materials related to this collection may be found in the following Hartman Center collections:

Bates Worldwide, Inc. Records

J. Walter Thompson Company. Account Files

J. Walter Thompson Company. Advertising Vertical Files

J. Walter Thompson Company. Corporation Vertical Files

J. Walter Thompson Company. Domestic Advertisements Collection

Materials related to Compton Advertising may be found in:

O. Milton Gossett Papers

Walter Weir Papers

Materials related to Ogilvy Benson & Mather may be found in:

Jock Elliott Papers

David B. McCall Papers

William E. Phillips Papers

Joel Raphaelson Papers

Robert S. Smith Papers

Materials related to other advertising Creative Directors may be found in:

Jim Brown Papers

Gene Federico Papers

Kensinger Jones Papers

Sheldon Sosna Papers

Anthony Weir Papers

J. Walter Thompson Company. Colin Dawkins Papers

J. Walter Thompson Company. John F. Dignam Papers

J. Walter Thompson Company. Wallace Elton Papers

J. Walter Thompson Company. Arnold Grisman Papers

J. Walter Thompson Company. Edgar Hatcher Papers

J. Walter Thompson Company. Bertram Metter Papers

J. Walter Thompson Company. Frankfurt Office. George Black Papers

J. Walter Thompson Company. Frankfurt Office. Wilfried Henkel Papers

Contents of Collection General files, 1963-1977 and undated (1 box)

Series contains correspondence, presentation scripts, clippings and photographs primarily related to Sonn's employment at Ted Bates & Co. Also includes awards won by Sonn.

1Advertising Writers Association of New York Award, 1963 Clio Awards, 1970 Correspondence and a meeting schedule, 1977 and undated Diaper Wonder Book, slide show script, undated Kentucky Fried Chicken Recommendations, 1977 Newspaper clippings, advertising magazines, 1968-1977 Photographs, undated Presentation to Burger King, 1976, Aug (3 folders) Ted Bates & Company, company information booklet, undated Ted Bates Unique Selling Proposition, A Disciplined Philosophy of Advertising that Maximizes Sales Effectiveness, undated Slides, 1974-1977 and undated(2 boxes)

Series contains slides used in print advertising campaigns of various Ted Bates clients. Also includes slides for speeches and general market presentations, such as toiletries, household and drugs. Clients represented include Amtrak, Chevy, Burger King, Colgate, Datsun, Hertz, Hills Bros., J.C. Penney, Kentucky Fried Chicken, Kodak, Kool, Listerine, Maybelline, McDonald's, Ortho, Panasonic, Pizza Hut, Prudential, Sheraton, Singer, Toyota, and the U.S. Navy, among others. Many of the times came organized in wonder books of slides devoted to particular clients or topics.

2 (continued)A-Z miscellaneous, undated (2 folders)

[Includes Flair, Ital Line, Jordan, Bufferin, Calgon, Chase Manhattan, Crazy Canadian, Davies County, Facelle, Manhattan Shirts, Matsushita Electric, Mars Corp., Industrial National Bank, Nair, NY Clearing House, Ocean Spray, RCA, Roses Lime Juice, Schmidts, Schweppes, Upjohn, Warner Lambert, Expeed, Xerox, and Yardley.]

Airline, Wonder Book, undated Allied Van, undated Amtrak, undated Apex, undated Beaulieu speech, undated Burger King, Wonder Book, undated Burlington, Wonder Book, undated Case studies, undated Chevy trucks, undated Colgate, undated Datsun, Wonder Book, undated Disposable diapers, Wonder Book, undated Disposable diapers, Wonder Book, undated Electrolux, Wonder Book, undated Far East presentation, 1977 Food, 1974-1975 Gasoline, Wonder Book, undated General development, undated Gino, undated Hamm's Beer, Wonder Book, undated Hertz, undated Hills Bros., undated Household and drugs, 1974-1975 I.T.T., undated J.C. Penney, undated Julius Wile Benedictine, Wonder Book, undated 3Kentucky Fried Chicken, undated Kodak, Wonder Book, undated Kool, undated Listerine, undated Maybelline (Coppertone), undated McDonald's, undated National Airlines, Wonder Book, undated Ortho, undated Panasonic, undated Pfizer, Visine and Swedish Tan, undated Pizza Hut, Wonder Book, undated Post Office, undated Prudential, undated Publishers Clearing House, undated Puerto Rico, Wonder Book, undated Railpax, Wonder Book, undated Selling in the 70s, undated Sheraton, undated Singer, Wonder Book, undated Standard Brands, Blue Bonnet, Egg Beaters, undated Toiletries, 1974-1975 Toyota, undated Toyota, presentation, 1975 U.S. Navy, undated U.S.P. Charts, undated Audiovisual materials 1967-1977 and undated (1 box)

Contains audio and videotapes of advertising spots, out takes, songs and jingles related to Ted Bates & Co. clients. Formats include 1/4 inch audio tapes, audiocassettes, 16 millimeter film, VHS tapes and Umatic tapes. Items were organized by format and arranged alphabetically.

1/4 inch audiotapes 41. Black Radio, undated 2. Everything's a Whopper at Burger King, undated 3-4. Fresh Food, Not Just Fast Food, 1976 (2 copies) 5. Miscellaneous spots, 1976 6. Now You Know Better, 1976 7. Out takes, undated 8. Soul, female vocalist, undated Datsun 9. Miscellaneous, undated 10. Rebate/Radio, undated 11. Irving Sonn, reel 1, undated (includes spots for Friday's Child and Maybelline), 12. Kentucky Fried Chicken, undated Audiocassettes 13. Burger King presentation, undated 14. National Radio, undated 15. Trident, Wash 'n Dri, undated 16 millimeter films 16. Chase-Manhattan, undated 17. Competitive commercials, undated 18-19. Datsun, presentation, 1977, June(2 reels) 20. Selling in the 70s, undated 21. Toyota, undated VHS tapes 22-23. Needham Bates, parts I-II Umatic tapes 24. Ted Bates presentation, 1977 Award plaques and trophies, 1967-1977 and undated (1 box)

Contains award plaques and trophies won by the Needham, Harper & Steers agency. Items arranged by format and listed alphabetically.

Plaques 5Addy Awards Consumer Magazines Ad Series, 1967 Consumer Magazine Ad, black & white, 1968 Direct Mail Piece, 1968 Sales Promotion Material, 1968 Undated Consumer Magazine, black & white Consumer Magazine, color Trade Paper Campaign, black & white Art Directors Club, New Jersey, undated Dun's Review Advertising Excellence Award, Starch Score for Hertz Rent A Car, 1976 Trophies Addy Award Direct Mail Piece, black & white, 1968 Newspaper Advertisement, black & white, 1968 American Radio Commercials Festival, Best Cosmetics, Toiletries, Pharmaceuticals, 1973