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Guide to the Irving Sonn Papers, 1963-1977 and undated

Abstract

Irving Sonn was a copy writer for several advertising agencies including: Ted Bates & Co.; Ogilvy & Mather; Compton Advertising, Inc.; and Needham, Harper & Steers. The Irving Sonn Papers span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include: Burger King; Kodak; Kentucky Fried Chicken; and Toyota. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Collection Number
RL.01232
Title
Irving Sonn papers
Date
1963-1977 and undated
Creator
Sonn, Irving
Extent
3.25 Linear Feet, 2000 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Material in English

Collection Overview

The Irving Sonn Papers Span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include Burger King; Kodak; Kentucky Fried Chicken; and Toyota.

Arrangement

The collection is organized into four series: General Files, Slides, Audiovisual Materials and Plaques and Trophies. The General Files series contains correspondence, presentation scripts, clippings, awards ceremony programs and photographs primarily related to Sonn's employment at Ted Bates & Co. The Slides series contains slides used in print advertising campaigns of Ted Bates clients. Also includes slides for speeches and general market presentations, such as toiletries, household products, and food. The Audiovisual Materials series contains audio and videotapes of advertising spots, out takes, songs and jingles related to Ted Bates & Co. clients. The Plaques and Trophies series contains award plaques and trophies won by the Needham, Harper & Steers agency.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

1. General files, 1963-1977 and undated

1 box

Series contains correspondence, presentation scripts, clippings and photographs primarily related to Sonn's employment at Ted Bates & Co. Also includes awards won by Sonn.

Advertising Writers Association of New York Award, 1963
Box 1
Clio Awards, 1970
Box 1
Correspondence and a meeting schedule, 1977 and undated
Box 1
Diaper Wonder Book, slide show script, undated
Box 1
Kentucky Fried Chicken Recommendations, 1977
Box 1
Newspaper clippings, advertising magazines, 1968-1977
Box 1
Photographs, undated
Box 1
Presentation to Burger King, 1976, Aug
(3 folders)
Box 1
Ted Bates & Company, company information booklet, undated
Box 1
Ted Bates Unique Selling Proposition, A Disciplined Philosophy of Advertising that Maximizes Sales Effectiveness, undated
Box 1

2. Slides, 1974-1977 and undated

2 boxes

Series contains slides used in print advertising campaigns of various Ted Bates clients. Also includes slides for speeches and general market presentations, such as toiletries, household and drugs. Clients represented include Amtrak, Chevy, Burger King, Colgate, Datsun, Hertz, Hills Bros., J.C. Penney, Kentucky Fried Chicken, Kodak, Kool, Listerine, Maybelline, McDonald's, Ortho, Panasonic, Pizza Hut, Prudential, Sheraton, Singer, Toyota, and the U.S. Navy, among others. Many of the times came organized in “wonder books” of slides devoted to particular clients or topics.

A-Z miscellaneous, undated
(2 folders)

[Includes Flair, Ital Line, Jordan, Bufferin, Calgon, Chase Manhattan, Crazy Canadian, Davies County, Facelle, Manhattan Shirts, Matsushita Electric, Mars Corp., Industrial National Bank, Nair, NY Clearing House, Ocean Spray, RCA, Roses Lime Juice, Schmidts, Schweppes, Upjohn, Warner Lambert, Expeed, Xerox, and Yardley.]

Box 2
Airline, Wonder Book, undated
Box 2
Allied Van, undated
Box 2
Amtrak, undated
Box 2
Apex, undated
Box 2
Beaulieu speech, undated
Box 2
Burger King, Wonder Book, undated
Box 2
Burlington, Wonder Book, undated
Box 2
Case studies, undated
Box 2
Chevy trucks, undated
Box 2
Colgate, undated
Box 2
Datsun, Wonder Book, undated
Box 2
Disposable diapers, Wonder Book, undated
Box 2
Disposable diapers, Wonder Book, undated
Box 2
Electrolux, Wonder Book, undated
Box 2
Far East presentation, 1977
Box 2
Food, 1974-1975
Box 2
Gasoline, Wonder Book, undated
Box 2
General development, undated
Box 2
Gino, undated
Box 2
Hamm's Beer, Wonder Book, undated
Box 2
Hertz, undated
Box 2
Hills Bros., undated
Box 2
Household and drugs, 1974-1975
Box 2
I.T.T., undated
Box 2
J.C. Penney, undated
Box 2
Julius Wile Benedictine, Wonder Book, undated
Box 2
Kentucky Fried Chicken, undated
Box 3
Kodak, Wonder Book, undated
Box 3
Kool, undated
Box 3
Listerine, undated
Box 3
Maybelline (Coppertone), undated
Box 3
McDonald's, undated
Box 3
National Airlines, Wonder Book, undated
Box 3
Ortho, undated
Box 3
Panasonic, undated
Box 3
Pfizer, Visine and Swedish Tan, undated
Box 3
Pizza Hut, Wonder Book, undated
Box 3
Post Office, undated
Box 3
Prudential, undated
Box 3
Publishers Clearing House, undated
Box 3
Puerto Rico, Wonder Book, undated
Box 3
Railpax, Wonder Book, undated
Box 3
Selling in the 70s, undated
Box 3
Sheraton, undated
Box 3
Singer, Wonder Book, undated
Box 3
Standard Brands, Blue Bonnet, Egg Beaters, undated
Box 3
Toiletries, 1974-1975
Box 3
Toyota, undated
Box 3
Toyota, presentation, 1975
Box 3
U.S. Navy, undated
Box 3
U.S.P. Charts, undated
Box 3

3. Audiovisual materials 1967-1977 and undated

1 box

Contains audio and videotapes of advertising spots, out takes, songs and jingles related to Ted Bates & Co. clients. Formats include 1/4 inch audio tapes, audiocassettes, 16 millimeter film, VHS tapes and Umatic tapes. Items were organized by format and arranged alphabetically.

1. Black Radio, undated
Box 4
2. Everything's a Whopper at Burger King, undated
Box 4
3-4. Fresh Food, Not Just Fast Food, 1976, (2 copies)
Box 4
5. Miscellaneous spots, 1976
Box 4
6. Now You Know Better, 1976
Box 4
7. Out takes, undated
Box 4
8. Soul, female vocalist, undated
Box 4
Datsun
9. Miscellaneous, undated
Box 4
10. Rebate/Radio, undated
Box 4
11. Irving Sonn, reel 1, undated
(includes spots for Friday's Child and Maybelline),
Box 4
12. Kentucky Fried Chicken, undated
Box 4
13. Burger King presentation, undated
Box 4
14. National Radio, undated
Box 4
15. Trident, Wash 'n Dri, undated
Box 4
16. Chase-Manhattan, undated
Box 4
17. Competitive commercials, undated
Box 4
18-19. Datsun, presentation, 1977, June
(2 reels)
Box 4
20. Selling in the 70s, undated
Box 4
21. Toyota, undated
Box 4
22-23. Needham Bates, parts I-II
Box 4
24. Ted Bates presentation, 1977
Box 4

4. Award plaques and trophies, 1967-1977 and undated

1 box

Contains award plaques and trophies won by the Needham, Harper & Steers agency. Items arranged by format and listed alphabetically.

Addy Awards
Box 5
Consumer Magazines Ad Series, 1967
Box 5
Consumer Magazine Ad, black & white, 1968
Box 5
Direct Mail Piece, 1968
Box 5
Sales Promotion Material, 1968
Box 5
Undated
Consumer Magazine, black & white
Box 5
Consumer Magazine, color
Box 5
Trade Paper Campaign, black & white
Box 5
Art Directors Club, New Jersey, undated
Box 5
Dun's Review Advertising Excellence Award, Starch Score for Hertz Rent A Car, 1976
Box 5
Addy Award
Direct Mail Piece, black & white, 1968
Box 5
Newspaper Advertisement, black & white, 1968
Box 5
American Radio Commercials Festival, Best Cosmetics, Toiletries, Pharmaceuticals, 1973
Box 5

Historical Note

Chronology List

Date Event(s)
1926 Born
1949 Graduated from New York University; worked as news clerk at the New York Times
1955 Began employment at Cortez F. Enloe, a company specializing in ethical drug advertising
1957 Joined Ted Bates & Co.
1960 Copy Chief and Vice President, Compton Advertising, Inc. Worked on the Proctor & Gamble; Brown & Williamson; Pertussin; and Sterling Drug accounts
1963 Vice President, Associate Creative Director and Copy Group Head, Ogilvy, Benson & Mather
1965 Named the first New York Creative Director at Needham, Harper & Steers
1971 Rejoined Ted Bates & Co.
1979 Left Ted Bates & Co. Founded his own advertising boutique, Irv Sonn Advertising, Inc.
1980-1985 Executive Creative Director, McCann-Erickson, San Francisco
1992 Died, Monterey, Calif.

Subject Headings

Related Material

Preferred Citation

[Identification of item], Irving Sonn Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Irving Sonn Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2004.

Processing Information

Processed by Ashley Urquhart, February 2009

Encoded by Jessica Wood, March 2009

Accession 2004-0143 is described in this finding aid.