stevensonjohnalun Inventory of the John Stevenson Papers, 1943-1983 Processed by: Richard Collier; machine-readable finding aid created by: Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

(C) 2012 Duke University. All Rights Reserved.

Aleph Number: 005663022

 Machine-readable finding aid derived from XML authoring program. Date of source: Oct. 2012Processed by Richard Collier, Oct. 2012; finding aid encoded by Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, Oct. 2012 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the John Stevenson Papers, 1943-1983 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University, Durham, North Carolina 27708-0185 USA

(C) 2012 Duke University. All Rights Reserved.

 Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Stevenson, John Alun. John Stevenson Papers, 1943-1983 and undated Material in English French Spanish 18.0 Linear Feet 7,000 Items For current information on the location of these materials, please consult the Library's online catalog. Pioneer in direct mail, director of Greystone Press which specialized in subscription encyclopedias and continuity series books. The John Stevenson papers span the years 1947-1983 and include correspondence, advertising designs, direct mail/direct marketing mailings, financial records and other materials that document Stevenson's career with Greystone Press selling encyclopedias, book club subscriptions, literary continuity series and home reference manuals. Some of the materials were co-produced by Fred Breismeister, a former New York Post copywriter. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Copyright Notice

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], John Stevenson Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

 Provenance

The John Stevenson Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2012.

 Processing Information

Processed by Richard Collier, Oct. 2012

Encoded by Richard Collier, Oct. 2012

Accession 2012-0164 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

 Biographical Note

Born in England; attended London School of Economics; early career as journalist (20th Century Fox, New York Post); founded Book Presentations 1942 and Fiction Book Club 1946. Acquired Greystone Press 1943 which he ran until retiring in the early 1990s. Died Feb. 16, 2002, New York, N.Y.

 Collection Overview

The John Stevenson papers span the years 1947-1983 and include correspondence, advertising designs, direct mail/direct marketing mailings, financial records and other materials that document Stevenson's career with Greystone Press selling encyclopedias, book club subscriptions, literary continuity series and home reference manuals. Some of the materials were co-produced by Fred Breismeister, a former New York Post copywriter.

Collection Arrangement

Organized into the following series: General Files, Account Files, Direct Marketing Examples, and Financial Records.

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Stevenson, John (John Alun), d. 2002. Greystone Publishing Company. Advertising. Advertising--History. Advertising--History--United States. Advertising agencies. Advertising agencies--History. Advertising agencies--History--United States. Advertising executives. Advertising executives--United States. Advertising, direct mail. Advertising, direct mail--History. Advertising, direct mail--History--United States. Advertising, direct marketing. Advertising, direct marketing--History. Advertising, direct marketing--History--United States. Book clubs (Booksellers) Encyclopedias and dictionaries. Encyclopedias and dictionaries--Handbooks, manuals, etc. Encyclopedias and dictionaries--Marketing. Booksellers and bookselling. Booksellers and bookselling--Colportage, subscription trade, etc. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related materials may be found in the following Hartman Center collections:

Arlie Slabaugh Collection of Direct Mail Literature

J. Walter Thompson Company. Bertram Metter Papers

Lester Wunderman Papers

National Press Company Advertising and Promotional Materials Collection

Wunderman Archives

 Detailed Description of Collection General Files Series, 1947-1983 and undated 1 Canadian operations, 1971-1974 Commissions paid by Greystone to John Stevenson, 1959-1967 Contests/Fiction Book Club, 1947-1949(2 folders) Contract file, lists of titles, undated Eastern Air Conditioning, 1976-1979 F&E Sales/Check Writer, 1980 Miscellaneous, 1979-1983 Sutson Ltd., finance and miscellaneous, 1979-1982 Account Files Series 1100 Great Lives, 1944 101 of the World's Greatest Books, 1950-1966 201 Valuable Free Plans for the Handyman, 1973-1978 501 Valuable Free Things, 1972-1976 501 Ways to Save on Doctor, Dentist and Drug Bills, 1973-1976 A Man's Reader, 1947 Allenite Tool Co., 1973 American Everyday Cookbook, 1946 American Sexual Behavior and the Kinsey Report, 1952-1977 America's Gardens, 1966-1976 Animal Kingdom, 1953-1956(2 folders) 2 Art of the World, 1965-1974(3 folders) Associated Book Clubs (South Africa), 1967-1974(2 folders) Back to Mandalay, 1951-1956 Barnstable Corp., 1974 Bartlett's Familiar Quotations, 1955-1959 Battles and Leaders of the Civil War, 1956-1958 Better English Made Easy, 1953-1957 Better Reading Program, 1957-1959 Bible in Pictures, 1953-1957, 1975-1977(2 folders) Bible in Pictures (French edition), 1974-1976 Bible in Pictures (Spanish edition), 1970-1977 Bobley Publishing, 1966-1975 Book Club Guild, 1966-1967 Book of the Month Club, 1950 3 Books & Periodicals, Inc., 1971-1972 Bottom's Up, 1952-1966 Cadillac Publishing, 1972 Cambridge Book Co., 1960-1962 Children's Hour, 1962-1963 College Marketing & Research Corp./Man and Woman: The Encyclopedia of Adult Relationships, 1973 Complete Book of Dolls, 1948-1964 Complete Book of Electrical Repairs, 1952-1954 Complete Book of Embroidery, 1948-1955 Complete Book of Home Repairs, 1949-1960 Complete Book of Interior Decorating, 1948-1955 Complete Book of Mothercraft, 1950-1962 Complete Book of Sewing, 1943-1972 Complete Book of Table Setting, 1953-1965 Complete Book of Wildflowers, 1961 Consolidated Book Publishers, 1967-1970 Coronet Magazine, 1959-1960 Culbertson's Card Games Complete, 1952-1960 4 Curtis Publishing, 1964-1966 Curtis Publishing/Encyclopedia of Gardening, 1963-1965 Curtis Publishing/Sutson Ltd., 1964-1965 Curtis Publishing/The World and Its People, 1963-1969 Desmond J. Meehan Associates, 1966 Dictionary of Interior Design, 1973-1976 Discovering Antiques, 1972-1980(2 folders) Doctor Looks at Life, 1952-1958 Dog Care, 1953-1976 Douglas Dunhill/Gulf Oil, 1967-1968 Early American Society, 1974 Encyclopedia of Art, 1962-1979 Encyclopedia of Decorating, 1971-1976 5 Encyclopedia of Good Decorating and Home Improvement, 1971 Encyclopedia of Guns, Hunting and Fishing, 1949-1963 Encyclopedia of Photography, 1962-1980(2 folders) Eugene Schuster, 1972 Every Woman's Standard Guide to Home and Child Care, 1951-1965 Executive Book Club, 1959-1960(2 folders) Exploring Nature with Your Child, 1951-1976 Fairbanks Associates, 1957 Family Health Guide, 1958-1963 Family Legal Advisor, 1980 Family Physician, 1949-1969(2 folders) Family Physician A to Z, 1965-1974 6 Family Physician/Family Health Guide, 1958-1965 Fawcett Publications, 1971-1975 First Books/Franklin Watts, 1955-1957 First Books/Peek, 1956-1957 Foundations of Science, 1969-1972 Frank C. Henry, contracts and commissions, 1956-1962 Fulton Sheen Sunday Missal, 1963 Gache Publishing, 1964-1965 Gardens Around the World, 1966-1975 Gardening Encyclopedia, 1974 Gertrude Lawrence as Mrs. A., 1954-1966 Golden Hands, 1975-1978 Golden Hands Enclopedia of Crafts, 1976 Good Housekeeping, 1959-1963 Goren's Hoyle, 1961-1966 Great Masters, 1971-1977 Greystone Classics, 1949 Greystone/Doubleday, 1956 Guiding Light Bible, 1956-1973 Guild Press, 1960 Handicrafts and Hobbies, 1948, 1962 Harding Foundation, 1957-1958 Hat Book, undated 7 Hawthorn Books, 1956-1973 Hearst Corporation, 1960-1978(2 folders) Heirloom Bible/Catholic Bible, 1959-1964 History of the Second World War, 1967 Horticultural Society, 1972 Houghton-Mifflin/North Star Book Club, 1963 How I Pick Winners, 1953 How to Build and Remodel Your Home, 1952-1953 How to Build Your Own Furniture, 1951 How to Get Better Medical Care for Less Money, 1973-1975 How to Help Your Husband Get Ahead, 1953-1976 How to Increase Your Mental and Physical Efficiency, 1954 How to Make Money with Your Art, 1950 How to Make the Most of Every Day/New Way to Relax, 1949-1969(2 folders) Illustrated Encyclopedia of Animal Life, 1964-1980(2 folders) 8 Illustrated Library of the World and Its People, 1964-1966 International Computer Sciences, 1971 It's a Sin to Be Fat, 1948-1956 It's Fun to Eat and Lose Weight, 1947 Japanese Flower Arrangements, 1968-1975 Joy of Sex, 1973 Les Editions Denoël, 1953-1955 Library of Science and Invention, 1965-1966 Lincoln Press, 1976 Living Language Courses, 1958(2 folders) Living Shakespeare, 1962 London Arts, Inc., 1972-1973 Lunch Box, 1951 Made Simple, 1956-1960 Magic of Believing, 1952 Man & Woman, 1972-1979 Marboro Books, 1958-1959 Mark Twain, 1967-1972 Marriage Counselor, 1952-1957 Martin & Murray, 1957 Mattel Encyclopedia of Decorating, 1970-1971 9 McCall's Encylopedia of Good Decorating and Home Improvement, 1970 McCall's New Complete Book of Sewing and Dressmaking, 1950-1962 McKibbon & Son, 1957-1962 Medical Encyclopedia, 1960-1962 Médecine A á Z (French), 1971-1974 Memorial Bibles, 1977 Meredith/Garden Encyclopedia, 1965-1966 Modern Handcraft/Mid-America, 1967-1974 Museum Lane Publishing, 1978-1979 Mythology, 1972-1976 Nature Lover's Treasury, 1946-1947 New Caxton Encyclopedia, 1973 New Edition Calorie Counter, 1952-1953 New Illustrated Encyclopedia of Gardening, 1952-1967 New International Illustrated Encyclopedia of Art, 1962-1972 New Medical Encyclopedia, 1961 New Popular History of the World, 1950-1974 Nobel Prize Library, 1971-1979 10 Our of this World, 1950-1966 P.F. Collier & Sons, 1949-1954 Paint It Yourself, 1954-1963 Personal Affairs Manual, 1954-1966 Practical Encyclopedia of Decorating, 1969-1977 Practical English, 1957-1958 Practical Handyman Encyclopedia, 1968 Practical Handyman's Guide, 1965-1967 Practical Home Handyman, 1953 Prudential Insurance, 1954-1973 Pyrex Prize Recipes, 1953-1954 R.A. Associates, 1963-1968 Replogle Globes, 1957 Road is Yours, 1951 Roses and Home Flower Arranging, 1951-1958 Sewing, 1972-1976 Sewing Book (Sears), 1975 Sexual Feeling in Married Men and Women, 1952-1966 Shrines of the World, 1957-1958 Simon & Schuster, 1954-1955 Simon & Schuster/Complete Medical Guide, 1956 Sloan-Ashland, 1956 Small Baby Book, 1959 Society of Illustrators Christmas Cards, 1955 11 Special Diet Cook Book, 1952-1968 Standard Book of American Antique Furniture, 1950 Standard Book of Fishing, 1955-1965 Standard Book of Home Repair, 1955 Standard Book of Quilt Making and Collecting, 1949-1978 Standard Reference Works Publishing Co., 1962-1967 Story of Jesus, 1954-1958 Sutson/De Fil en Aiguille (French), 1976 Technical Industry Expositions, Inc., 1968 Through Golden Windows, 1958-1962 To the Bride, 1955-1963 True Magazine Man-to-Man Club, 1972 Universal Educational Guild, 1954-1959 USA Nationwide Discount Booklet, 1972 Walgreen Drug Stores, Inc., 1960 Webster's Dictionary, 1966 Wildflowers of America, 1962-1976 Woman's Home Companion Garden Book, 1954-1961 World and Its People, 1962-1980(3 folders) 12 World Scope Publishers, 1960-1963 World's Great Thinkers, 1957-1966 World's Greatest Literature, 1961-1962 You and Your Hand, 1948 You and Your Job, 1958-1969 You Can Relax, 1959 Direct Mail Examples 12 101 of the World's Greatest Books 201 Free Plans for You 501 Valuable Free Tips and Things 501 Ways to Save on Doctor, Hospital. Dental and Drug Bills Alpha Encyclopedia Art from Found Objects Art of the World At a Glance Recipes Bible in Pictures Complete Book of Sewing Complete Charlie Brown Library Cosmopolitan Book Club Cosmopolitan Love Book Creative Hands Discovering Antiques Dollarwise--Family Money Management Service Encyclopedia of 1001 Valuable Free Things 13 Encyclopedia of Gardening(5 folders) Encyclopedia of Modern Health Encyclopedia of Photography(2 folders) 14 Encyclopedia of U.S. Government Benefits Enemies of the People Exploring Nature with Your Child Family Encyclopedia of Essential Knowledge Family Legal Advisor Family Physician A to Z First Ladies' Cook Book Foundations of Science Golden Hands Golden Treasury of Cooking Grandes Énigmes de l'Univers (French) Home and Family Medical Emergencies Illustrated Encyclopedia of Animal Life Illustrated Encyclopedia of the Animal Kingdom International Graphic Arts Auction Catalog, 1971 International Illustrated Encyclopedia of Art La Bible en Images (French) La Faune (French) Living Shakespeare Man & Woman 15 Man to Man Book Club New Illustrated Encyclopedia of Gardening(2 folders) New Worlds Family Globe Set Nobel Prize Library Practical Encyclopedia of Good Decorating and Home Improvement (2 folders) Practical Handyman's Encyclopedia Presidents of the United States Table Setting and Flower Arrangement Works of Mark Twain World and Its People World Library of Mythology Large Format Materials Series General Files 16Correspondence, 1975-1981 Finance--Capitol Record Club, 1962 Advertising Designs 16Book images, undated Booklist, 1969 Complete Book of Sewing, undated Direct marketing mailers Encyclopedia of Gardening Encyclopedia of Modern Health Good Decorating and Home Improvement Handyman circulars Miscellaneous Creative Binder 17 501 Valuable Things, 1972 Art of the World, undated Catholic Digest Book Club, 1959-1963 Children's Hour Library, undated Cosmopolitan Book Club, 1975 Creative Hands, 1976 Discovering Antiques (Canada), 1973 Encyclopédie Complète de la Couture/Médecine A á Z (French, Canada), undated Encyclopedia of Animal Life, 1961-1966 Encyclopedia of Art, 1971 Encyclopedia of Gardening, 1963-1974 Encyclopedia of Photography, 1964-1974(2 folders) Family Physician A to Z, undated Golfer's Book Club, undated Living Literature/Living Languages, 1961 Living Shakespeare, undated Man & Woman, 1973-1976 Multiple campaigns, undated Newsprint miscellaneous, 1966-1973 Practical Encyclopedia of Good Decorating and Home Improvement, 1971-1974 Practical Handyman's Encyclopedia, 1963-1976(2 folders) World & Its People, 1965-1967 Financial Papers, 17 General Ledger, 1980 Jan.-1981 Mar.(14 folders) 18 General Ledger, 1981 Apr.-Dec.(9 folders) Creative Hands sales, 1979 Sept.-1981 Feb. Gardening encyclopedia sales, 1979 Sept.-1981 Feb. Greystone Press sales, 1979 Sept.-1981 Jan. Handyman encyclopedia sales, 1979 Sept.-1981 June Juston/Sutson Ltd., combined stock and transfer ledger, 1954-1956 Juston/Sutson Ltd., stock book, 1954 19 Ledgers, 1972-1974 20 Ledgers, 1974-1976 21 Ledgers, 1976-1977 22 Ledgers, 1977-1979 23 Sutson of Delaware, Inc., minute book and stock ledger, 1982 Advertising Designs 24 101 of the World's Greatest Books Bible in Pictures Complete Book of Sewing Encyclopedia of Modern Health Family Legal Advisor How to Be a Wonderful Hostess 25 Complete Book of Sewing 26 Encyclopedia of Gardening 27 Encyclopedia of Gardening 28 Family Legal Advisor 29 Practical Handyman's Encyclopedia 30 Practical Handyman's Encyclopedia Big Black Book 30 Newspaper advertisements and clippings, 1950 Creative Binder 31 Art of the World, undated Catholic Digest Book Club, 1961 Cosmopolitan Book Club, 1975 Creative Hands, undated Culinary Society, 1968 Encyclopedia of Animal Life, undated Encyclopedia of Photography, undated Works of Mark Twain, 1967 World & Its People, 1964-1967 Newsprint miscellaneous, 1962-1972 Financial Papers Purchase journal, 1980