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Guide to the John Stevenson Papers, 1943-1983

Abstract

Pioneer in direct mail, director of Greystone Press which specialized in subscription encyclopedias and continuity series books.

The John Stevenson papers span the years 1947-1983 and include correspondence, advertising designs, direct mail/direct marketing mailings, financial records and other materials that document Stevenson's career with Greystone Press selling encyclopedias, book club subscriptions, literary continuity series and home reference manuals. Some of the materials were co-produced by Fred Breismeister, a former New York Post copywriter. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Stevenson, John Alun.
Title
John Stevenson papers 1943-1983 and undated
Language of Material
English, French, Spanish
Extent
18.0 Linear Feet, 7,000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The John Stevenson papers span the years 1947-1983 and include correspondence, advertising designs, direct mail/direct marketing mailings, financial records and other materials that document Stevenson's career with Greystone Press selling encyclopedias, book club subscriptions, literary continuity series and home reference manuals. Some of the materials were co-produced by Fred Breismeister, a former New York Post copywriter.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Canadian operations, 1971-1974
Box 1
Commissions paid by Greystone to John Stevenson, 1959-1967
Box 1
Contests/Fiction Book Club, 1947-1949
(2 folders)
Box 1
Contract file, lists of titles, undated
Box 1
Eastern Air Conditioning, 1976-1979
Box 1
F&E Sales/Check Writer, 1980
Box 1
Miscellaneous, 1979-1983
Box 1
Sutson Ltd., finance and miscellaneous, 1979-1982
Box 1
100 Great Lives, 1944
Box 1
101 of the World's Greatest Books, 1950-1966
Box 1
201 Valuable Free Plans for the Handyman, 1973-1978
Box 1
501 Valuable Free Things, 1972-1976
Box 1
501 Ways to Save on Doctor, Dentist and Drug Bills, 1973-1976
Box 1
A Man's Reader, 1947
Box 1
Allenite Tool Co., 1973
Box 1
American Everyday Cookbook, 1946
Box 1
American Sexual Behavior and the Kinsey Report, 1952-1977
Box 1
America's Gardens, 1966-1976
Box 1
Animal Kingdom, 1953-1956
(2 folders)
Box 1
Art of the World, 1965-1974
(3 folders)
Box 2
Associated Book Clubs (South Africa), 1967-1974
(2 folders)
Box 2
Back to Mandalay, 1951-1956
Box 2
Barnstable Corp., 1974
Box 2
Bartlett's Familiar Quotations, 1955-1959
Box 2
Battles and Leaders of the Civil War, 1956-1958
Box 2
Better English Made Easy, 1953-1957
Box 2
Better Reading Program, 1957-1959
Box 2
Bible in Pictures, 1953-1957, 1975-1977
(2 folders)
Box 2
Bible in Pictures (French edition), 1974-1976
Box 2
Bible in Pictures (Spanish edition), 1970-1977
Box 2
Bobley Publishing, 1966-1975
Box 2
Book Club Guild, 1966-1967
Box 2
Book of the Month Club, 1950
Box 2
Books & Periodicals, Inc., 1971-1972
Box 3
Bottom's Up, 1952-1966
Box 3
Cadillac Publishing, 1972
Box 3
Cambridge Book Co., 1960-1962
Box 3
Children's Hour, 1962-1963
Box 3
College Marketing & Research Corp./Man and Woman: The Encyclopedia of Adult Relationships, 1973
Box 3
Complete Book of Dolls, 1948-1964
Box 3
Complete Book of Electrical Repairs, 1952-1954
Box 3
Complete Book of Embroidery, 1948-1955
Box 3
Complete Book of Home Repairs, 1949-1960
Box 3
Complete Book of Interior Decorating, 1948-1955
Box 3
Complete Book of Mothercraft, 1950-1962
Box 3
Complete Book of Sewing, 1943-1972
Box 3
Complete Book of Table Setting, 1953-1965
Box 3
Complete Book of Wildflowers, 1961
Box 3
Consolidated Book Publishers, 1967-1970
Box 3
Coronet Magazine, 1959-1960
Box 3
Culbertson's Card Games Complete, 1952-1960
Box 3
Curtis Publishing, 1964-1966
Box 4
Curtis Publishing/Encyclopedia of Gardening, 1963-1965
Box 4
Curtis Publishing/Sutson Ltd., 1964-1965
Box 4
Curtis Publishing/The World and Its People, 1963-1969
Box 4
Desmond J. Meehan Associates, 1966
Box 4
Dictionary of Interior Design, 1973-1976
Box 4
Discovering Antiques, 1972-1980
(2 folders)
Box 4
Doctor Looks at Life, 1952-1958
Box 4
Dog Care, 1953-1976
Box 4
Douglas Dunhill/Gulf Oil, 1967-1968
Box 4
Early American Society, 1974
Box 4
Encyclopedia of Art, 1962-1979
Box 4
Encyclopedia of Decorating, 1971-1976
Box 4
Encyclopedia of Good Decorating and Home Improvement, 1971
Box 5
Encyclopedia of Guns, Hunting and Fishing, 1949-1963
Box 5
Encyclopedia of Photography, 1962-1980
(2 folders)
Box 5
Eugene Schuster, 1972
Box 5
Every Woman's Standard Guide to Home and Child Care, 1951-1965
Box 5
Executive Book Club, 1959-1960
(2 folders)
Box 5
Exploring Nature with Your Child, 1951-1976
Box 5
Fairbanks Associates, 1957
Box 5
Family Health Guide, 1958-1963
Box 5
Family Legal Advisor, 1980
Box 5
Family Physician, 1949-1969
(2 folders)
Box 5
Family Physician A to Z, 1965-1974
Box 5
Family Physician/Family Health Guide, 1958-1965
Box 6
Fawcett Publications, 1971-1975
Box 6
First Books/Franklin Watts, 1955-1957
Box 6
First Books/Peek, 1956-1957
Box 6
Foundations of Science, 1969-1972
Box 6
Frank C. Henry, contracts and commissions, 1956-1962
Box 6
Fulton Sheen Sunday Missal, 1963
Box 6
Gache Publishing, 1964-1965
Box 6
Gardens Around the World, 1966-1975
Box 6
Gardening Encyclopedia, 1974
Box 6
Gertrude Lawrence as Mrs. A., 1954-1966
Box 6
Golden Hands, 1975-1978
Box 6
Golden Hands Enclopedia of Crafts, 1976
Box 6
Good Housekeeping, 1959-1963
Box 6
Goren's Hoyle, 1961-1966
Box 6
Great Masters, 1971-1977
Box 6
Greystone Classics, 1949
Box 6
Greystone/Doubleday, 1956
Box 6
Guiding Light Bible, 1956-1973
Box 6
Guild Press, 1960
Box 6
Handicrafts and Hobbies, 1948, 1962
Box 6
Harding Foundation, 1957-1958
Box 6
Hat Book, undated
Box 6
Hawthorn Books, 1956-1973
Box 7
Hearst Corporation, 1960-1978
(2 folders)
Box 7
Heirloom Bible/Catholic Bible, 1959-1964
Box 7
History of the Second World War, 1967
Box 7
Horticultural Society, 1972
Box 7
Houghton-Mifflin/North Star Book Club, 1963
Box 7
How I Pick Winners, 1953
Box 7
How to Build and Remodel Your Home, 1952-1953
Box 7
How to Build Your Own Furniture, 1951
Box 7
How to Get Better Medical Care for Less Money, 1973-1975
Box 7
How to Help Your Husband Get Ahead, 1953-1976
Box 7
How to Increase Your Mental and Physical Efficiency, 1954
Box 7
How to Make Money with Your Art, 1950
Box 7
How to Make the Most of Every Day/New Way to Relax, 1949-1969
(2 folders)
Box 7
Illustrated Encyclopedia of Animal Life, 1964-1980
(2 folders)
Box 7
Illustrated Library of the World and Its People, 1964-1966
Box 8
International Computer Sciences, 1971
Box 8
It's a Sin to Be Fat, 1948-1956
Box 8
It's Fun to Eat and Lose Weight, 1947
Box 8
Japanese Flower Arrangements, 1968-1975
Box 8
Joy of Sex, 1973
Box 8
Les Editions Denoël, 1953-1955
Box 8
Library of Science and Invention, 1965-1966
Box 8
Lincoln Press, 1976
Box 8
Living Language Courses, 1958
(2 folders)
Box 8
Living Shakespeare, 1962
Box 8
London Arts, Inc., 1972-1973
Box 8
Lunch Box, 1951
Box 8
Made Simple, 1956-1960
Box 8
Magic of Believing, 1952
Box 8
Man & Woman, 1972-1979
Box 8
Marboro Books, 1958-1959
Box 8
Mark Twain, 1967-1972
Box 8
Marriage Counselor, 1952-1957
Box 8
Martin & Murray, 1957
Box 8
Mattel Encyclopedia of Decorating, 1970-1971
Box 8
McCall's Encylopedia of Good Decorating and Home Improvement, 1970
Box 9
McCall's New Complete Book of Sewing and Dressmaking, 1950-1962
Box 9
McKibbon & Son, 1957-1962
Box 9
Medical Encyclopedia, 1960-1962
Box 9
Médecine A á Z (French), 1971-1974
Box 9
Memorial Bibles, 1977
Box 9
Meredith/Garden Encyclopedia, 1965-1966
Box 9
Modern Handcraft/Mid-America, 1967-1974
Box 9
Museum Lane Publishing, 1978-1979
Box 9
Mythology, 1972-1976
Box 9
Nature Lover's Treasury, 1946-1947
Box 9
New Caxton Encyclopedia, 1973
Box 9
New Edition Calorie Counter, 1952-1953
Box 9
New Illustrated Encyclopedia of Gardening, 1952-1967
Box 9
New International Illustrated Encyclopedia of Art, 1962-1972
Box 9
New Medical Encyclopedia, 1961
Box 9
New Popular History of the World, 1950-1974
Box 9
Nobel Prize Library, 1971-1979
Box 9
Our of this World, 1950-1966
Box 10
P.F. Collier & Sons, 1949-1954
Box 10
Paint It Yourself, 1954-1963
Box 10
Personal Affairs Manual, 1954-1966
Box 10
Practical Encyclopedia of Decorating, 1969-1977
Box 10
Practical English, 1957-1958
Box 10
Practical Handyman Encyclopedia, 1968
Box 10
Practical Handyman's Guide, 1965-1967
Box 10
Practical Home Handyman, 1953
Box 10
Prudential Insurance, 1954-1973
Box 10
Pyrex Prize Recipes, 1953-1954
Box 10
R.A. Associates, 1963-1968
Box 10
Replogle Globes, 1957
Box 10
Road is Yours, 1951
Box 10
Roses and Home Flower Arranging, 1951-1958
Box 10
Sewing, 1972-1976
Box 10
Sewing Book (Sears), 1975
Box 10
Sexual Feeling in Married Men and Women, 1952-1966
Box 10
Shrines of the World, 1957-1958
Box 10
Simon & Schuster, 1954-1955
Box 10
Simon & Schuster/Complete Medical Guide, 1956
Box 10
Sloan-Ashland, 1956
Box 10
Small Baby Book, 1959
Box 10
Society of Illustrators Christmas Cards, 1955
Box 10
Special Diet Cook Book, 1952-1968
Box 11
Standard Book of American Antique Furniture, 1950
Box 11
Standard Book of Fishing, 1955-1965
Box 11
Standard Book of Home Repair, 1955
Box 11
Standard Book of Quilt Making and Collecting, 1949-1978
Box 11
Standard Reference Works Publishing Co., 1962-1967
Box 11
Story of Jesus, 1954-1958
Box 11
Sutson/De Fil en Aiguille (French), 1976
Box 11
Technical Industry Expositions, Inc., 1968
Box 11
Through Golden Windows, 1958-1962
Box 11
To the Bride, 1955-1963
Box 11
True Magazine Man-to-Man Club, 1972
Box 11
Universal Educational Guild, 1954-1959
Box 11
USA Nationwide Discount Booklet, 1972
Box 11
Walgreen Drug Stores, Inc., 1960
Box 11
Webster's Dictionary, 1966
Box 11
Wildflowers of America, 1962-1976
Box 11
Woman's Home Companion Garden Book, 1954-1961
Box 11
World and Its People, 1962-1980
(3 folders)
Box 11
World Scope Publishers, 1960-1963
Box 12
World's Great Thinkers, 1957-1966
Box 12
World's Greatest Literature, 1961-1962
Box 12
You and Your Hand, 1948
Box 12
You and Your Job, 1958-1969
Box 12
You Can Relax, 1959
Box 12
101 of the World's Greatest Books
Box 12
201 Free Plans for You
Box 12
501 Valuable Free Tips and Things
Box 12
501 Ways to Save on Doctor, Hospital. Dental and Drug Bills
Box 12
Alpha Encyclopedia
Box 12
Art from Found Objects
Box 12
Art of the World
Box 12
At a Glance Recipes
Box 12
Bible in Pictures
Box 12
Complete Book of Sewing
Box 12
Complete Charlie Brown Library
Box 12
Cosmopolitan Book Club
Box 12
Cosmopolitan Love Book
Box 12
Creative Hands
Box 12
Discovering Antiques
Box 12
Dollarwise--Family Money Management Service
Box 12
Encyclopedia of 1001 Valuable Free Things
Box 12
Encyclopedia of Gardening
(5 folders)
Box 13
Encyclopedia of Modern Health
Box 13
Encyclopedia of Photography
(2 folders)
Box 13
Encyclopedia of U.S. Government Benefits
Box 14
Enemies of the People
Box 14
Exploring Nature with Your Child
Box 14
Family Encyclopedia of Essential Knowledge
Box 14
Family Legal Advisor
Box 14
Family Physician A to Z
Box 14
First Ladies' Cook Book
Box 14
Foundations of Science
Box 14
Golden Hands
Box 14
Golden Treasury of Cooking
Box 14
Grandes Énigmes de l'Univers (French)
Box 14
Home and Family Medical Emergencies
Box 14
Illustrated Encyclopedia of Animal Life
Box 14
Illustrated Encyclopedia of the Animal Kingdom
Box 14
International Graphic Arts Auction Catalog, 1971
Box 14
International Illustrated Encyclopedia of Art
Box 14
La Bible en Images (French)
Box 14
La Faune (French)
Box 14
Living Shakespeare
Box 14
Man & Woman
Box 14
Man to Man Book Club
Box 15
New Illustrated Encyclopedia of Gardening
(2 folders)
Box 15
New Worlds Family Globe Set
Box 15
Nobel Prize Library
Box 15
Practical Encyclopedia of Good Decorating and Home Improvement
(2 folders)
Box 15
Practical Handyman's Encyclopedia
Box 15
Presidents of the United States
Box 15
Table Setting and Flower Arrangement
Box 15
Works of Mark Twain
Box 15
World and Its People
Box 15
World Library of Mythology
Box 15
Correspondence, 1975-1981
Box 16
Finance--Capitol Record Club, 1962
Box 16
Book images, undated
Box 16
Booklist, 1969
Box 16
Complete Book of Sewing, undated
Box 16
Direct marketing mailers
Box 16
Encyclopedia of Gardening
Box 16
Encyclopedia of Modern Health
Box 16
Good Decorating and Home Improvement
Box 16
Handyman circulars
Box 16
Miscellaneous
Box 16
501 Valuable Things, 1972
Box 17
Art of the World, undated
Box 17
Catholic Digest Book Club, 1959-1963
Box 17
Children's Hour Library, undated
Box 17
Cosmopolitan Book Club, 1975
Box 17
Creative Hands, 1976
Box 17
Discovering Antiques (Canada), 1973
Box 17
Encyclopédie Complète de la Couture/Médecine A á Z (French, Canada), undated
Box 17
Encyclopedia of Animal Life, 1961-1966
Box 17
Encyclopedia of Art, 1971
Box 17
Encyclopedia of Gardening, 1963-1974
Box 17
Encyclopedia of Photography, 1964-1974
(2 folders)
Box 17
Family Physician A to Z, undated
Box 17
Golfer's Book Club, undated
Box 17
Living Literature/Living Languages, 1961
Box 17
Living Shakespeare, undated
Box 17
Man & Woman, 1973-1976
Box 17
Multiple campaigns, undated
Box 17
Newsprint miscellaneous, 1966-1973
Box 17
Practical Encyclopedia of Good Decorating and Home Improvement, 1971-1974
Box 17
Practical Handyman's Encyclopedia, 1963-1976
(2 folders)
Box 17
World & Its People, 1965-1967
Box 17
General Ledger, 1980 Jan.-1981 Mar.
(14 folders)
Box 17
General Ledger, 1981 Apr.-Dec.
(9 folders)
Box 18
Creative Hands sales, 1979 Sept.-1981 Feb.
Box 18
Gardening encyclopedia sales, 1979 Sept.-1981 Feb.
Box 18
Greystone Press sales, 1979 Sept.-1981 Jan.
Box 18
Handyman encyclopedia sales, 1979 Sept.-1981 June
Box 18
Juston/Sutson Ltd., combined stock and transfer ledger, 1954-1956
Box 18
Juston/Sutson Ltd., stock book, 1954
Box 18
Ledgers, 1972-1974
Box 19
Ledgers, 1974-1976
Box 20
Ledgers, 1976-1977
Box 21
Ledgers, 1977-1979
Box 22
Sutson of Delaware, Inc., minute book and stock ledger, 1982
Box 23
101 of the World's Greatest Books
Box 24
Bible in Pictures
Box 24
Complete Book of Sewing
Box 24
Encyclopedia of Modern Health
Box 24
Family Legal Advisor
Box 24
How to Be a Wonderful Hostess
Box 24
Complete Book of Sewing
Box 25
Encyclopedia of Gardening
Box 26
Encyclopedia of Gardening
Box 27
Family Legal Advisor
Box 28
Practical Handyman's Encyclopedia
Box 29
Practical Handyman's Encyclopedia
Box 30
Newspaper advertisements and clippings, 1950
Box 30
Art of the World, undated
Box 31
Catholic Digest Book Club, 1961
Box 31
Cosmopolitan Book Club, 1975
Box 31
Creative Hands, undated
Box 31
Culinary Society, 1968
Box 31
Encyclopedia of Animal Life, undated
Box 31
Encyclopedia of Photography, undated
Box 31
Works of Mark Twain, 1967
Box 31
World & Its People, 1964-1967
Box 31
Newsprint miscellaneous, 1962-1972
Box 31
Purchase journal, 1980
Box 31

Historical Note

Born in England; attended London School of Economics; early career as journalist (20th Century Fox, New York Post); founded Book Presentations 1942 and Fiction Book Club 1946. Acquired Greystone Press 1943 which he ran until retiring in the early 1990s. Died Feb. 16, 2002, New York, N.Y.

Subject Headings

Related Material

Preferred Citation

[Identification of item], John Stevenson Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The John Stevenson Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2012.

Processing Information

Processed by Richard Collier, Oct. 2012

Encoded by Richard Collier, Oct. 2012

Accession 2012-0164 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.