Preliminary Inventory of the Benjamin Sussman Papers, 1940-1995
Benjamin Sussman (1921-2003) was an advertising executive and founder of the Sussman, Jordan and Pollacheck advertising agency. He also worked for Petersen Publishing and as a freelance writer.
Accession (2009-0238) consists of Sussman's original library of clippings on a wide variety of subjects, including a large section of vintage publications, that he used as inspiration and information in his work. The clippings include advertisements as well as articles, and are sorted by subject or topic using Sussman's own filing system. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- Sussman, Benjamin
- Title
- Benjamin Sussman Papers, 1940-1995
- Language of Material
- English
- Extent
- 45.0 Linear Feet, 33,750 Items
- Location
- For current information on the location of
these materials, please consult the Library's online catalog.
Beginning in the 1940s, Sussman maintained an extensive library of clippings on a wide array of subjects, as well as a collection of vintage publications, which he drew upon in his research. This collection includes the majority of that library, as well as excerpts and clippings of Sussman's own writings. The collection includes advertisements as well as articles, and is sorted by subject or topic using Sussman's own filing system. Major themes include marketing, media, communications, production, design, merchandising and sales, publicity, industries and occupations, transportation, humans, animals, warfare, entertainment, holidays, and production sources.
Access Restrictions
Collection is open for research.
However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
A-100 through A-131 are missing from the collection.
Reference binder for the collection (outdated)
Box 1
Renault budget presentation
Box 1
Fitness center management
Box 1
A-132: Agency Promotion, collateral
Box 1
A-133: New Business, general
Box 1
A-134: Advertising presentations
Box 1
A-135: Proposals, agreements
Box 1
A-137: Budgets, 1970-1973
Box 1
A-138: Budgets, 1974-1976
Box 1
A-139: Budgets, 1977-1980
Box 1
A-140: Budgets, 1981-1984
Box 1
A-141: Legal/government, general
Box 1
A-143: Protecting ideas, concepts
Box 1
A-147: Product endorsements
Box 1
A-152: Legislative participation
Box 1
A-155: Industry self-regulation
Box 2
A-158: Industrial clients
Box 2
A-159: Advertising managers
Box 2
A-162: Marketing managerse
Box 2
A-164: Marketing, general
Box 2
A-165: The Marketing Plan
Box 2
A-166: Promotional objectives
Box 2
A-168: Distribution, general
Box 2
A-169: Private labels, brands
Box 2
A-171: Associations, general
Box 2
A-200: New products, general
Box 2
A-201: Diversification/growth
Box 2
A-202: New product research
Box 2
A-203: New product development
Box 2
A-204: New product introductions
Box 2
A-301: Research effectiveness
Box 3
A-302: Attitudes, opinions
Box 3
A-303: Research personalities
Box 3
A-304: Research associations
Box 3
A-305: Research sources, general
Box 3
A-306: Research companies, miscellaneous
Box 3
A-310: Techniques, miscellaneous
Box 3
A-311: Market share measurement
Box 3
A-312: Motivational research
Box 3
A-314: Surveys, commentary
Box 3
A-315: Surveys, methodology
Box 3
A-316: Print audits, general
Box 3
A-321: Broadcast audits, general
Box 3
A-400: Demographics, general
Box 3
A-406: Income, buying power
Box 3
A-411: Advertising to women
Box 4
A-414: Feminism, pre-1920
Box 4
A-415: Feminism, post-1920
Box 4
A-500: Social markets, general
Box 4
A-501: Ethnic markets, general
Box 4
A-503: Immigrants, general
Box 4
A-504: American Indians, general
Box 4
A-506: Indians, post-1900
Box 4
A-509: Japanese-Americans
Box 4
A-512: Jewish personalities
Box 4
A-515: Black personalities
Box 4
A-516: Scandinavian-Americans
Box 4
A-517: Scotch/Irish-Americans
Box 4
A-518: Spanish surname markets
Box 4
A-519: Mexican-American history
Box 4
A-600: U.S. Markets, general
Box 4
A-601: National parks/monuments
Box 4
A-602: American cities, general
Box 4
A-604: North Central area
Box 4
A-620: California, historical
Box 4
A-621: California parks and monuments
Box 4
A-622: Northern California, general
Box 4
A-623: Northern California, historical
Box 4
A-625: San Francisco/Bay Area
Box 4
A-630: California deserts
Box 4
A-631: Southern California, general
Box 4
A-632: Southern California, historical
Box 4
A-633: Los Angeles, general
Box 4
A-646: San Gabriel/Pomona Valley
Box 4
A-647: Coast Cities, general
Box 4
A-649: Orange County, general
Box 5
A-705: California, general
Box 5
A-800: International markets, general
Box 5
A-804: International advertising
Box 5
A-805: International marketing, general
Box 6
A-806: Expatriates/assignments
Box 6
A-831: Dominican Republic
Box 6
A-850: India/Pakistan/Bangladesh
Box 6
A-891: South Africa, A and B
Box 7
A-906: South America, general
Box 8
A-907: Caribbean, general
Box 8
A-909: Scandinavia, general
Box 8
A-910: Middle East, general
Box 8
A-912: South Seas, Pacific, general
Box 8
B-101: Media strategy/mix
Box 8
B-103: Media buying services
Box 8
B-106: Print audits, general
Box 8
B-107: Broadcasts, general
Box 8
B-108: Broadcast monitoring
Box 8
B-200: Newspapers, general
Box 8
B-201: Newspapers, creative
Box 8
B-202: Inserts, spectaculars
Box 8
B-203: Supplements, comics
Box 8
B-204: Newspaper reports through 1975
Box 8
B-205: Newspaper reports from 1976
Box 8
B-206: Newspaper advertising bureau
Box 8
B-207: Associations, general
Box 8
B-208: Classified advertising
Box 8
B-210: California newspapers
Box 8
B-213: Underground newspapers
Box 8
B-300: Magazines, general
Box 8
B-301: Magazines, creative
Box 8
B-302: Magazine reports through 1975
Box 8
B-303: Magazine reports from 1976
Box 8
B-304: Magazine publishers association
Box 8
B-305: Magazine associations, general
Box 8
B-307: Magazine buying criteria
Box 8
B-308: Consumer magazines
Box 8
B-310: Minority/ethnic magazines
Box 8
B-312: City/regional editions
Box 8
B-313: Programs/entertainment
Box 8
B-400: Business magazines, general
Box 8
B-402: Industrial advertising strategy
Box 8
B-403: Reports through 1975
Box 8
B-409: Religious/fraternal
Box 8
B-502: Commercial production
Box 9
B-503: Broadcasters associations
Box 9
B-506: Programming, general
Box 9
B-507: Western radio through 1975
Box 9
B-508: Western radio from 1976
Box 9
B-512: Underground stations
Box 9
B-513: Ratings/measurements
Box 9
B-600: Television, general
Box 9
B-601: Network TV, general
Box 9
B-605: Cable TV advertising
Box 9
B-607: TV bureau of advertising
Box 9
B-608: Broadcasters associations, general
Box 9
B-610: Programming, packaging
Box 9
B-611: Plugs, game shows, barter
Box 9
B-614: Commercials, general
Box 9
B-615: TV commercial production
Box 9
B-616: Production companies
Box 9
B-702: Outdoor effectiveness
Box 9
B-703: Legal, controversial
Box 9
B-704: Outdoor associations
Box 9
B-706: Circulation, audits
Box 9
B-708: Industrial outdoor
Box 9
B-800: Transit advertising, general
Box 9
B-802: Creative, production
Box 9
B-900: Miscellaneous media
Box 9
B-903: Theater advertising
Box 9
B-908: Telephone advertising
Box 9
B-911: Foreign, international media
Box 9
C-102: Copy styles, general
Box 9
C-105: Controversy; ad copy
Box 9
C-201: Stream of consciousness
Box 9
C-400: Editorial copy, general
Box 9
C-500: Personal communications
Box 9
C-501: Corporate communications
Box 9
C-502: Bureaucracy/legalese
Box 9
C-601: Humor in editorial, general
Box 9
C-602: Humor in advertising, general
Box 9
C-701: Social commentary, general
Box 10
C-702: Free enterprise system
Box 10
C-703: Welfarism/socialism
Box 10
C-704: Political commentary
Box 10
C-800: Speechmaking, general
Box 10
C-900: TV commercial dialogue scripts
Box 10
C-901: TV commercial copy commentary
Box 10
C-902: Radio commercial copy scripts
Box 10
C-903: Radio copy scripts
Box 10
C-904: Broadcast scripts, general
Box 10
D-100: Collateral material, general
Box 10
D-101: Production, general
Box 10
D-102: Associations, clubs
Box 10
D-103: Historical processes
Box 10
D-104: Printing processes, general
Box 10
D-106: Offset, lithography
Box 10
D-111: Paper stock, general
Box 10
D-200: Stationary, general
Box 10
D-201: Letterheads, general
Box 10
D-202: Letterheads, embossed
Box 10
D-204: Memos/social stationary
Box 10
D-206: Envelopes, general
Box 10
D-207: Envelopes, 1st class
Box 10
D-208: Envelopes, bulk rate
Box 10
D-210: Business reply cards
Box 10
D-300: Business forms, general
Box 10
D-306: Model, talent forms
Box 10
D-307: News release forms
Box 10
D-400: Direct marketing, general
Box 10
D-401: Direct mail advertising
Box 11
D-402: Sales letters, general
Box 11
D-403: Subscription mailers
Box 11
D-404: Real estate mailers
Box 11
D-405: Mail order, general
Box 11
D-407: Postal regulations
Box 11
D-408: U.S. Postal Service
Box 11
D-409: Private mail delivery
Box 11
D-411: Moving announcements
Box 11
D-412: Birth announcements
Box 11
D-500: House Organs, general
Box 11
D-502: Corporate booklets
Box 11
D-504: Internation publications
Box 11
D-505: Customer magazines
Box 11
D-600: Merchandising, general
Box 11
D-601: Slide rules, charts
Box 11
D-605: Coupons, certificates
Box 11
E-100: Trademarks, general
Box 12
E-101: Trademark updating
Box 12
E-102: Corporate identity programs
Box 12
E-200: Borders, ornaments
Box 12
E-300: Coat-of-arms, heraldry
Box 12
E-301: Coat-of-arms, nations
Box 12
E-302: Coat-of-arms, states
Box 12
E-303: Coat-of-arms, commercial
Box 12
E-400: U.S.A. symbols, general
Box 12
E-502: Maps, dated, general
Box 12
E-600: Nostalgia, general
Box 12
E-601: Woodcuts, public domain
Box 12
E-700: Hand lettering, general
Box 12
E-704: Effects, miscellaneous
Box 12
E-801: Collateral material
Box 12
E-806: Created/altered objects
Box 12
E-807: Body paint: objects
Box 12
E-808: Body paint: humans
Box 12
E-900: Sex in advertising, general
Box 12
E-909: Editorial/publicity
Box 13
E-1000: Packaging, general
Box 13
E-1100: Art forms, general
Box 13
F-100: Merchandising, general, including communications
Box 13
F-101: Merchandising effectiveness
Box 13
F-103: Production almanacs
Box 13
F-200: Media merchandising support, general
Box 13
F-201: Reprints, preprints
Box 13
F-300: Dealer promotions, general
Box 13
F-401: Advertising tie-ins
Box 13
F-500: Retail promos, general
Box 13
F-502: Special events, general
Box 13
F-503: Dealer follow-thru
Box 13
May 1968 contest, general
Box 13
F-601: Entry blanks, rules
Box 13
F-700: Consumer incentives
Box 13
F-800: Exhibits, shows, general
Box 13
F-802: Traveling exhibits
Box 13
F-803: State/county fairs
Box 13
F-805: Car shows, general
Box 13
F-806: Hot Rod magazine shows
Box 13
F-807: Foreign shows/exhibits
Box 13
F-809: Collateral material
Box 13
F-900: Sales meetings, general
Box 13
F-1000: Presentation methods
Box 14
F-1005: Closed circuit, VTR
Box 14
F-1100: Motion pictures, general
Box 14
F-1102: Motion picture advertising
Box 14
F-1104: Business film merchandising
Box 14
F-1200: Advertising specialties, general
Box 14
F-1203: Premiums, general
Box 14
F-1204: Self-liquidating premiums
Box 14
F-1300: Inquiry-handling, general
Box 14
F-1303: Inquiry-handling services
Box 14
G-107: News/Feature Services
Box 14
G-1000: Publicity/PR general
Box 14
G-1001: Defining public relations
Box 14
G-1002: Public relations effectiveness
Box 14
G-1007: Advertising and PR
Box 14
G-1009: Company PR manuals
Box 14
G-2002: Clubs/associations
Box 14
G-2005: Methodology/skills
Box 14
G-2006: Releases, general
Box 14
G-2007: New-product releases
Box 14
G-2008: Radio/TV releases
Box 14
G-3000: PR ideas, general
Box 14
G-3002: Open house, general
Box 14
G-4000: Corporate advertisers
Box 14
G-4002: Handling controversy
Box 14
G-4008: Special events, general
Box 14
G-4012: Company histories
Box 15
G-5000: Business-to-business PR
Box 15
G-5002: Government/military PR
Box 15
G-5003: Customer relations
Box 15
G-5004: Community relations
Box 15
G-5005: Employee relations, general
Box 15
G-5006: Extra-curricular activity
Box 15
G-5011: Employee representation
Box 15
G-5012: Benefits, general
Box 15
G-5014: Emotional counseling
Box 15
G-5016: Management techniques
Box 15
G-6000: B. Sussman clips (a, b)
Box 15
G-6001: B. Sussman releases
Box 15
G-6002: B. Sussman photos (b, c)
Box 15
H-100: Industries/occupations, general
Box 15
H-101: For-hire services, general
Box 15
H-103: Personalities, political A-Z (3 folders)
Box 15
H-104: U.S. Presidents (40 folders)
Box 16
H-107: Personalities, business (3 folders)
Box 16
H-109: Personalities, labor
Box 16
H-111: Personalities, the arts
Box 16
H-113: Personalities, science
Box 16
H-115: Personalities, religion
Box 16
H-117: Personalities, education
Box 16
H-118: Education, general
Box 16
H-119: Personalities, mythological
Box 16
H-120: Mythology, general
Box 16
H-121: Personalities, gambling
Box 16
H-200: Aeronautics, general
Box 16
H-202: Historic/developmental
Box 17
H-210: Domestic airlines, general
Box 17
H-216: Golden West Airlines
Box 17
H-217: Hawaiian Air, Aloha
Box 17
H-223: Texas International
Box 17
H-228: Charter/supplemental
Box 17
H-230: Civil Aeronautics Board
Box 17
H-231: Aircraft manufacturers
Box 17
H-300: Agriculture, general
Box 17
H-301: Agriculture, government
Box 17
H-305: Irrigation/water supply
Box 17
H-307: Agriculture, foreign
Box 17
H-500: Apparel industry, general
Box 17
H-600: Appliances, general
Box 17
H-700: Architecture, general
Box 17
H-701: Architects, designers
Box 17
H-706: Pre-assembled construction
Box 18
H-706b: Mobile home parks
Box 18
H-710: Exteriors, period/historic
Box 18
H-800: Automation, general
Box 18
H-1000: Barbering, general
Box 18
H-1100: Beverages, general
Box 18
H-1106: Bottling, soft drinks
Box 18
H-1200: Chemical processing
Box 18
H-1300: Cosmetics industry
Box 18
H-1400: Cowboys, Old West, general
Box 18
H-1501: Shortages, general
Box 18
H-1503: Conservation programs
Box 18
H-1510: Petroleum, historical
Box 18
H-1521: Oil/gas exploration
Box 18
H-1522: Oil companies (7 folders)
Box 18
H-1530: Alternate energy sources
Box 19
H-1533: Geothermal energy
Box 19
H-1536: Hydroelectric power
Box 19
H-1537: Utilities, general
Box 19
H-1600: Environment, general
Box 19
H-1603: Trash/solid waste
Box 19
H-1606: Environmental control industries
Box 19
H-1700: Financial, general
Box 19
H-1702: Financial advertising
Box 19
H-1703: Financial security
Box 19
H-1708: Federal Reserve Board
Box 19
H-1711: Foreign exchange, general
Box 19
H-1713: Currency printing
Box 19
H-1715: Accountants/controllers
Box 19
H-1716: Investment companies
Box 19
H-1722: Wall Street, general
Box 19
H-1733: Savings & Loan, general
Box 19
H-1734: National S&L League
Box 19
H-1735: U.S. League of Savings Association
Box 19
H-1740: Credit cards, general
Box 19
H-1751: Banking associations
Box 19
H-1752: Systems/equipment
Box 19
H-1762: Manufacturers Hanover
Box 19
H-1764: National City Bank/N.Y.
Box 19
H-1775: U.S. banks abroad
Box 19
H-1776: Foreign banks, general
Box 19
H-1790: International investing
Box 20
H-1800: Fire prevention, general
Box 20
H-2001: Frozen foods, general
Box 20
H-2100: Forestry, general
Box 20
H-2200: Franchising, general
Box 20
H-2400: Furniture, general
Box 20
H-2600: Hardware, general
Box 20
H-2800: Inventions/patents
Box 20
H-2900: Insurance, general
Box 20
H-3200: Manufacturing, general
Box 20
H-3203: Materials handling
Box 20
H-3301: Socialized medicine
Box 20
H-3302: Hospitals, nursing
Box 20
H-3400: Mortuary, cemetary
Box 21
H-3600: Photography, general
Box 21
H-3601: Historical, miscellaneous
Box 21
H-3602: Personalities, general
Box 21
H-3603: Manufacturers, miscellaneous
Box 21
H-3607: Photo processes, miscellaneous
Box 21
H-3609: Advertising photography
Box 21
H-3612: Home movies, miscellaneous
Box 21
H-3613: Photo studios, miscellaneous
Box 21
H-3700: Plastics, general
Box 21
H-3800: Plumbing, general
Box 21
H-3900: Police/law enforcement
Box 21
H-3903: Miscellaneous U.S. police agencies
Box 21
H-3908: City/state miscellaneous
Box 21
H-3921: Police personalities
Box 21
H-3924: Fiction/dramatization
Box 21
H-3925: Training/recruitment
Box 21
H-3926: Equipment/weaponry
Box 21
H-3927: Detection techniques
Box 21
H-3935: Crime prevention, general
Box 21
H-3936: Crimes/criminals, general
Box 21
H-3939: John Wilkes Booth
Box 21
H-3961: Forgery/counterfeiting
Box 21
H-3981: Capital punishment
Box 21
H-3982: Punishment, general
Box 21
H-3984: Convicts/ex-convicts
Box 21
H-3985: Security, general
Box 21
H-3987: Equipment and manufacturers
Box 21
H-4000: Press/publishing, general
Box 21
H-4001: Publishing, historical
Box 21
H-4002: Publishing philosophy
Box 21
H-4003: The reporting process
Box 21
H-4006: Political cartoons
Box 21
H-4010: Publishers, general
Box 21
H-4012: Foreign-language press
Box 22
H-4013: Foreign publishing, general
Box 22
H-4018: Subscriptions, general
Box 22
H-4021: Publishing/literary personalities
Box 22
H-4022-H-4029: Personalitites A-Z
Box 22
H-4040: Magazines, general
Box 22
H-4041: Foreign magazines
Box 22
H-4045: Ladies Home Journal
Box 22
H-4057: Saturday Evening Post
Box 22
H-4070: Newspapers, general
Box 22
H-4073: Foreign newspapers
Box 22
H-4076: National newspapers
Box 22
H-4077: California newspapers
Box 22
H-4078: L.A. area newspapers
Box 22
H-4080: L.A. Herald-Examiner
Box 22
H-4082: New York newspapers
Box 22
H-4083: Chicago newspapers
Box 22
H-4084: St. Louis newspapers
Box 22
H-4085: Washington, D.C. newspapers
Box 22
H-4086: City newspapers, miscellaneous
Box 22
H-4090: Creative/production
Box 22
H-4091: Marketing/advertising
Box 22
H-4092: Advertiser merchandising
Box 22
H-4093: Editorial merchandising
Box 22
H-4094: Distribution, general
Box 22
H-4100: Real estate, general
Box 22
H-4100: Ethics/credibility
Box 22
H-4102: Censorship/controversy
Box 22
H-4103: Censorship, historical
Box 22
H-4106: Obscenity/pornography
Box 22
H-4108: Press freedom, general
Box 22
H-4110: Confidential sources
Box 22
H-4111: Pre-trial publicity
Box 22
H-4121: Books, historical
Box 22
H-4122: Rare/original editions
Box 22
H-4126: Marketing, general
Box 22
H-4129: Best seller lists
Box 22
H-4132: Non-fiction, general
Box 22
H-4136: Paperbacks, general
Box 22
H-4140: Greeting cards, general
Box 22
H-4141: Greeting cards, historical
Box 22
H-4142: Hallmark Cards, Inc.
Box 22
H-4143: Greeting card publishers
Box 22
H-4200: Retailing, general
Box 22
H-4300: Restaurants/Taverns
Box 23
H-4301: Associations, general
Box 23
H-4302: Southern California Restaurant Association
Box 23
H-4308: Institutions, general
Box 23
H-4309: North American, general
Box 23
H-4310: Southern California, general
Box 23
H-4314: Drive-ins, general
Box 23
H-4323: Fast foods, general
Box 23
H-4324: Fast foods, foreign
Box 23
H-4331: Der Wienerschnitzel
Box 23
H-4332: Host International
Box 23
H-4334: International House of Pancakes
Box 23
H-4400: Scouting, general
Box 23
H-4500: Sporting goods, general
Box 23
H-4600: Sports/athletics, general
Box 23
H-4624: Mountain climbing
Box 24
H-4900: Stationary/office supplies
Box 24
H-5100: Business systems and equipment, general
Box 24
H-5101: Personalities, general
Box 24
H-5102: Historical, general
Box 24
H-5103: Stationary, general
Box 24
H-5106: Office accessories
Box 24
H-5107: Furniture systems
Box 24
H-5109: Typewriters, general
Box 24
H-5110: Typewriter manufacturers
Box 24
H-5113: Electronic office, general
Box 24
H-5114: Electronic office, management
Box 24
H-5115: Electronic office, training
Box 24
H-5117: Computers, general
Box 24
H-5122: Industry, general
Box 24
H-5124: Electronic mail, communications
Box 24
H-5125: Lasers/microwaves
Box 24
H-5126: Companies, general
Box 24
H-5200: Telephone/telegraph, general
Box 24
H-5201: Telephone, historical
Box 24
H-5202: Telephone, foreign
Box 24
H-5203: Phone companies, general
Box 24
H-5208: Pacific Tel & Tel
Box 24
H-5209: General Telephone
Box 24
H-5210: Private phone systems
Box 24
H-5211: Business communication, general
Box 24
H-5212: Equipment, general
Box 24
H-5213: Services, general
Box 24
H-5215: Telegraph, historical
Box 24
H-5216: Companies, general
Box 24
H-5219: Singing Telegrams
Box 24
H-5303: Pipes/pipe tobacco
Box 25
H-5400: Toy/games, general
Box 25
H-5500: Transportation, general
Box 25
H-5501: Horse-drawn vehicles
Box 25
H-5502: Railroads/trolleys, pre-1910
Box 25
H-5503: Railroads/trolleys, post-1910
Box 25
H-5504: Urban transit, general
Box 25
H-5507: Warehousing, traffic
Box 25
H-5600: Travel/resorts, general
Box 26
H-9000: Automotives, general
Box 26
H-9001: Personalities, general
Box 26
H-9003: Consumer studies, general
Box 26
H-9005: Advertising, current
Box 26
H-9006: Advertising ethics
Box 26
H-9007: Automotive media, general
Box 26
H-9008: Automotive trades
Box 26
H-9009: Enthusiast publications
Box 26
H-9014: Vintage advertising, general
Box 26
H-9015: Factory merchandising
Box 26
H-9016: Factory-consumer relations
Box 26
H-9017: Dealer recruitment
Box 26
H-9018: Dealer franchises
Box 26
H-9022: Dealer associations, general
Box 26
H-9023: Dealer advertising, general
Box 26
H-9024: Dealer merchandising, general
Box 26
H-9025: Dealer merchandising, facilities
Box 26
H-9026: Auto shopping centers
Box 26
H-9027: Discount, auction, etc.
Box 26
H-9033: Service promotion
Box 26
H-9034: Diagnostic centers
Box 26
H-9035: Non-dealer services, general
Box 26
H-9036: Used cars, general
Box 26
H-9037: Used car merchandising
Box 27
H-9038: Factory support, used cars
Box 27
H-9040: Used car warranties
Box 27
H-9042: Car rentals, miscellaneous
Box 27
H-9043: Car leasing, general
Box 27
H-9045: U.S. manufacturing, general
Box 27
H-9046: American motors, general
Box 27
H-9047: AMC, through WWII
Box 27
H-9048a: Kaiser Jeep / Willys
Box 27
H-9049: Dealer associations
Box 27
H-9050: Chrysler Corp., general
Box 27
H-9051: Chrysler Corp., through WWII
Box 27
H-9052: Chrysler/Imperial
Box 27
H-9054: Plymouth Division
Box 28
H-9056: Dealer associations
Box 28
H-9057: Ford Motor Co., general
Box 28
H-9058: Ford, through WWII
Box 28
H-9063: Dealer associations
Box 28
H-9064: General Motors, general
Box 28
H-9067: Cadillac Division
Box 28
H-9068: Chevrolet Division
Box 28
H-9069: Oldsmobile Division
Box 28
H-9071: Dealer associations
Box 28
H-9077: U.S. companies/products, misc. (32 folders)
Box 28
H-9090: Custom cars, general
Box 28
H-9093: U.S. classics, antiques
Box 28
H-9095: Classics/antiques, general
Box 28
H-9096: Museums, collections
Box 28
H-9097: Vintage car clubs
Box 28
H-9098: Vintage aftermarket
Box 28
H-9099: Restoration, general
Box 28
H-9103: Cortina/English Ford
Box 28
H-9112: British Leyland/BMC
Box 28
H-9113: Rootes Group, general
Box 29
H-9118: Mercedes/Benz/Daimler
Box 29
H-9153: Misc. Foreign products
Box 30
H-9154: Foreign manufacturing, general
Box 30
H-9155: Import market, general
Box 30
H-9187: Commercial vehicles, general
Box 30
H-9190: Trucks, by manufacturer (4 folders)
Box 31
H-9191: Trucks, parts and accessories
Box 31
H-9193: Trucking associations
Box 31
H-9194: Military vehicles, general
Box 31
H-9195: Military market, general
Box 31
H-9201: Engineering, general
Box 31
H-9204-9207: Experimental
Box 31
H-9208: Air cushion vehicles
Box 31
H-9209: Electrics, general
Box 32
H-9211: Turbines, general
Box 32
H-9212: Propane gas, etc.
Box 32
H-9213: Air pollution, general
Box 32
H-9214: Noise pollution, general
Box 32
H-9218: Labor relations, general
Box 32
H-9219: Training programs
Box 32
H-9220: Road conditions, general
Box 32
H-9221: Effect on environment
Box 32
H-9225: Motor vehicle laws
Box 32
H-9229: Safety and the driver
Box 32
H-9230: Drugs and driving
Box 32
H-9231: Safety re: imports
Box 32
H-9242: Petroleum, lubricant
Box 32
H-9246: Tire companies, general
Box 32
H-9249: Competition tires
Box 32
H-9250: Kits, models, posters
Box 32
H-9251: Polishes, cleaners
Box 32
H-9261: Accessories, general
Box 32
H-9262-9264: High perfomance
Box 32
H-9270: Car shows, general
Box 32
H-9280: Car clubs, general
Box 33
H-9281: Mobil economy run
Box 33
H-9282: Union 76/Pure Oil trials
Box 33
H-9291: Competition sponsorships
Box 33
H-9292: Racing associations, general
Box 33
H-9301: Sports car racing, general
Box 33
H-9307: Stock car racing, general
Box 33
H-9309: Drag racing, general
Box 33
H-9310: Salt Flats, speed trials
Box 33
H-9311: Rallying, safaris, off road
Box 33
H-9313: Racing personalities, general
Box 33
H-9314: Racing personalities, alphabetically (14 folders)
Box 33
J-500: Motorcycles, general
Box 33
J-501: Motorcycle manufacturing, general
Box 33
J-503: Dealer merchandising
Box 33
J-504: History, nostalgia
Box 33
J-505: Racing, competition
Box 33
J-508: All-terrain cycles
Box 33
J-509: Minicycles, general
Box 33
J-800: Recreational vehicles, general
Box 33
J-802: RV market, general
Box 33
J-804: History, nostalgia
Box 33
J-808: Philosophy, advantages
Box 34
J-809: Legislation, ecology
Box 34
J-813: Materials, construction
Box 34
J-814: Projections, experimental
Box 35
J-816: Special applications
Box 35
J-817: Associations, general
Box 35
J-824: Aftermarket, general
Box 35
J-828: Accessories, general
Box 35
J-833: Dealer recruitment
Box 35
J-837: Air cushion RVs (2 folders)
Box 35
J-839: 4-wheel drive, off-road
Box 35
J-840: Snowmobilies, general
Box 35
J-841: Snowmobilies, competition
Box 35
J-842: Houseboats, trailer boats
Box 35
J-846: Tent trailers, tops
Box 35
J-848: Motor homes, general
Box 35
J-849: Mini motor homes, general
Box 35
J-850: Motor homes, by name (14 folders)
Box 35
J-851: Vans, conversions, general
Box 36
J-852: Vans, conversions, by name (6 folders)
Box 36
J-853: Pickup campers, general
Box 36
J-854: Pickup campers, by name
Box 36
J-855: Pickup campers, caps, general
Box 36
J-856: RV manufacturers, misc.
Box 36
J-856: RV manufacturers, misc., continued (20 folders)
Box 37
K-5: Men, hands, feet, etc.
Box 37
K-12: Women, figures, misc.
Box 37
K-13: Women, hands, feet, etc.
Box 37
L-1: Birds, misc. (4 folders)
Box 37
L-4: Horses/mules/donkeys (2 folders)
Box 38
L-6: Wild animals, misc. (11 folders)
Box 38
L-8: Prehistoric animals, misc.
Box 38
L-9: Fish and amphibians, misc. (4 folders)
Box 38
M-101: Budgets/preparedness
Box 38
M-102: Treaties/negotiations
Box 38
M-105: Protests/'Peace' movements
Box 38
M-116: Training/personnel
Box 38
M-117: Draft/conscription
Box 38
M-119: Military schools/private
Box 38
M-121: Misc. service schools
Box 38
M-133: Military market/general
Box 38
M-141: Veterans organizations
Box 38
M-142: Veterans Administration
Box 38
M-144: Memorials/cemetaries
Box 38
M-200: U.S. historical, general
Box 38
M-201: Colonial conflicts, general
Box 38
M-205: Spanish American War
Box 38
M-206: 1914 Mexican Expedition
Box 38
M-208: World War II (2 folders)
Box 38
M-211: Misc. U.S. conflicts
Box 39
M-300: U.S. services, misc.
Box 39
M-302: USMC personalities
Box 39
M-315: U.S. Navy, general
Box 39
M-319: U.S. Naval Academy
Box 39
M-330: U.S. Coast Guard, general
Box 39
M-331: USCG personalities
Box 39
M-340: U.S. Army, general
Box 39
M-345: U.S. Military Academy
Box 39
M-346: National Guard/USA reserves
Box 39
M-350: U.S. Air Corps/Air Force
Box 39
M-351: ASAF personalities
Box 39
M-360: Rapid deployment forces
Box 39
M-400: Manufacturing/sales, foreign
Box 39
M-401: Manufacturing/sales, U.S.
Box 39
M-402: U.S. weaponry, general
Box 39
M-403: Small arms, miscellaneous
Box 39
M-404: Weaponry, historic
Box 39
M-410: Chemical/biological, general
Box 39
M-500: Insignia/decorations, U.S.
Box 39
M-501: Insignia/decorations, general
Box 39
M-503: Warfare, historic, general
Box 39
M-506: Military miniatures
Box 39
M-600: Foreign military, general
Box 39
M-601: European military, general
Box 39
M-611: French Foreign Legion
Box 39
M-703: U.S. agencies, misc.
Box 40
M-708: Film/TV/Stage, misc.
Box 40
M-710: Propaganda/disinformation
Box 40
N-100: Entertainment, general
Box 40
N-102: Guilds, unions, general
Box 40
N-106: Agents/managers/casting
Box 40
Miscellaneous photos (no code)
Box 40
N-108: Personalities, general
Box 40
N-109: Personalities, A-D (3 folders)
Box 40
N-109: Personalities, A-D
Box 41
N-110-114: Personalities, E-Z
Box 41
N-119: Expositions, general
Box 41
N-120: Amusement/theme parks, general
Box 41
N-122: Disneyland/Disney World
Box 41
N-130: Private entertainment
Box 41
N-132: Motion pictures, general
Box 41
N-133: Movies, historical
Box 41
N-144: Production, general
Box 41
N-147: Equipment, miscellaneous
Box 41
N-152: Exhibitors/theaters
Box 42
N-159: Censorship/controversy
Box 42
N-200: Television, general
Box 42
N-202: TV, prognostication
Box 42
N-203: TV technology, general
Box 42
N-206: TV production, general
Box 42
N-207: TV producers, general
Box 42
N-208: Foreign TV production
Box 42
N-209: TV receivers, general
Box 42
N-210: Videodiscs, cassettes
Box 42
N-212: Public broadcasting
Box 42
N-213: FCC, licensing, general
Box 42
N-216: Programming, general
Box 42
N-218: TV censorship, controversy
Box 42
N-304: Radio receivers, general
Box 42
N-306: Programming, general
Box 42
N-307: Censorship, controversy
Box 42
N-402: Promotion, marketing
Box 42
N-406: Community theater, general
Box 42
N-408: Producing, production
Box 42
N-411: Shakesperean theatre
Box 42
N-413: Open air theater, general
Box 42
N-415: Vaudeville, burlesque
Box 42
N-419: Industrial theatre
Box 42
N-423-428: Reviews, M-Z and miscellaneous
Box 43
N-502: Composers, conductors
Box 43
N-511: Instruments, general
Box 43
N-517: Recording, general
Box 44
N-521: Propaganda, controversy
Box 44
O-100: Holidays/celebrations, general
Box 44
O-107: Independence Day/July 4th
Box 44
O-110: Lincoln's birthday
Box 44
O-118: St. Valentine's Day
Box 44
O-120: Washington's Birthday
Box 44
P-100: Production sources, misc.
Box 44
P-101: Art supplies, equip.
Box 44
P-104: Audio/visual equipment
Box 44
P-105: Printers (3 folders)
Box 44
P-107a: Leather goods, binders
Box 44
P-113: Advertising specialties (4 folders)
Box 44
P-115: Displays, exhibits
Box 44
P-115a: Point of purchase
Box 45
P-119: Badges, buttons, ribbons
Box 45
P-122: Puppets, miniatures
Box 45
P-123: Industrial designers
Box 45
P-129: Photostats, resolutions
Box 45
P-132: Old photos, prints
Box 45
P-135: TV/film production (2 folders)
Box 45
P-138: Personnel, misc. (4 folders)
Box 45
Benjamin Sussman was born in Connecticut and raised in Brooklyn, New York. He attended the Pratt Institute before joining the Marines and serving in the South Pacific during World War II.
Sussman began working in advertising in Los Angeles in the 1950s, where he worked for Thrifty Drug Store and Builders Emporium. He eventually opened Ben Sussman and Associates with his friend and partner, Jack Wallace. This later became Sussman, Jordan and Pollachek, and had accounts with companies like Kal Kan and Suzuki Motorcycles.
Outside of his own advertising agency, Sussman also wrote articles and columns for Petersen Publishing, particularly Motor Trend Magazine, and as a freelance writer for various advertising journals.
[Identification of item], Benjamin Sussman Papers, David M. Rubenstein Rare Book & Manuscript Library
The Benjamin Sussman Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2009.
Accessioned and minimally processed by Meghan Lyon, October 2009
Encoded by Meghan Lyon, October 2009
Accession(s) described in this finding aid: 2009-0238
This collection is minimally processed: materials may not have been ordered and described beyond their original condition.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.