teamdetroit Preliminary Inventory of the Team Detroit Office Records, 2006-2009 Processed by: Meghan Lyon; machine-readable finding aid created by: Meghan Lyon David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

(C) 2009 Duke University. All Rights Reserved.

Aleph Number: 004203463

 Machine-readable finding aid derived from XML authoring program. Date of source: August 2009Processed by Meghan Lyon, August 2009; finding aid encoded by Meghan Lyon, David M. Rubenstein Rare Book & Manuscript Library, Duke University, August 2009 Description is in English Finding aid was prepared using DACS and local Style Guide Preliminary Inventory of the Team Detroit Office Records, 2006-2009 David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

(C) 2009 Duke University. All Rights Reserved.

 Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Team Detroit Team Detroit Office Records, 2006-2009 Material in English\ 4.0 Linear Feet 1200 Items For current information on the location of these materials, please consult the Library's online catalog. Team Detroit is an umbrella organization that includes J. Walter Thompson and a number of other sister advertising agencies. It consolidates all of the ad agencies that work for the Ford Motor Company in Detroit. The accession (2009-0194) (1200 items; 4 lin. ft.; dated 2006-2009) includes marketing plans, sample advertisements and mailings, and launch details for a variety of Ford, Lincoln, Mercury, and Cadillac vehicles between 2006 and 2008. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is restricted for 15 years. Contact Research Services for more information.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Copyright Notice

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], Team Detroit Office Records, David M. Rubenstein Rare Book & Manuscript Library

 Provenance

The Team Detroit Office Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2009.

Processing Information

Accessioned by Meghan Lyon, August 2009

Encoded by Meghan Lyon, August 2009

This collection is minimally processed: materials may not have been ordered and described beyond their original condition.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.

 Biographical and Historical Note

Team Detroit is an umbrella organization that includes J. Walter Thompson and a number of other sister advertising agencies who work for the Ford Motor Company in Detroit.

 Collection Overview

Accession (2009-0194) (1200 items; 4 lin. ft.; dated 2006-2009) includes marketing plans, sample advertisements and mailings, and launch details for a variety of Ford, Lincoln, Mercury, and Cadillac vehicles between 2006 and 2008.

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Team Detroit. J. Walter Thompson Company. Ford Motor Company. Automobiles--Marketing. Advertising agencies--History. Advertising--Automobiles--United States. Detroit (Mich.) Contents of Collection Accession (2009-0194), 2006-2009 (3 boxes)

Accession (2009-0194) (1200 items; 4 lin. ft.; dated 2006-2009) includes marketing plans, sample advertisements and mailings, and launch details for a variety of Ford, Lincoln, Mercury, and Cadillac vehicles between 2006 and 2008.

This collection has not been processed; materials have been reboxed with folder titles listed below.

 1Ford Motor Company Statement Integration Digital Segmentation with Purpose, 2007 Lincoln Savor the Dream, 2007 LCM email curriculum, April 2007 MSN Control Room L-M, 2007 M. Richards Chairman meeting, Sept. 2007 LM email plan, 2007 2007 Lincoln Navigator brief 2008 Mercury Mariner launch Lincoln Communication Strategy, 2007 Mercury - American Legion, 2006 Lincoln Direct Plans, 2007 Mercury Direct Plan, 2007 Non-cash incentive task force SOS/Live Earth event Lexus Comp. review Lexus benchmarking Cadillac Influencer program 2008 Focus revival Project ICE NDAs ICE Loyalty data Owner privilege, business case House party Ford Motor credit roadmap, 2006 Ford brand strategy, 2006 Digital Media Strategy, 2006 Email (owner) recruitment, Oct. 2006 Added Value review team Time Inc.-Bolt Performance Awards, Oct. 2006 Women's strategy - Fusion Flash stores Women's, 2007 Ford car enthusiast Women's, 2006 2007 Edge launch (2 folders) Planning, 2007 Women's, 2006 2008 Mercury Sable launch reference binder Lincoln Savor the Dream 2007 tour recap binder 2008 F/M Guidebook Exposure event binder 2Mariner RFP JD Power Award, June 2007 2008 Mercury Sable launch Lincoln Loyalty (3) Comm. planning process Sync Digital Objectives and Strategies, 2007 Lease terminations LMDA Navigator Integrated Retail Marketing Program, Mar. 2007 Mercury/Sirius 60-Day, 2007 Outside Magazine-Stay 30 Forever tour, 2007 Sample mailings and advertisements for Ford, Lincoln, and Mercury vehicles 3Oversize sample mailings and advertisements for Ford, Lincoln, Cadillac, and Mercury vehicles